Be The Drop
If you have a powerful story but don’t know how to share it. Or if you have tried telling your story but it didn’t resonate, then this podcast is for you. Be The Drop investigates how we can drive collective consciousness through the stories we share. In this podcast, Amelia Veale interviews people who motivate and inspire collective thinking and action. Through the stories, experiences and advice they share, we uncover strategies for positive communication. Be The Drop uncovers the human element and traits of people who inspire and motivate us to be or do more - whether that...
S6 E297 · Sun, July 03, 2022
Premier Peter Malinauskas: Social Consciousness In Action
In episode 297, I’m joined by Premier Peter Malinauskas, live at the 2022 CEO Sleepout . A 6th time Sleepout participant, Peter explains his motivation to participate and the extra layer of responsibility he feels, this year participating as the South Australian Premier. We also discuss the critical need to bring together government, nonprofits and the business sector in order to drive meaningful change in areas such as community housing and homelessness. This is an issue for everyone and through collaborative and combined effort we can seek to make a difference in the lives of people who need it. ---- The CEO Sleepout is an event that helps raise much needed funds for Vinnies and the broad range of work they do. To find out how you can help support this incredible organisation, go to vinnies.org.au ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! READ the blog here FOLLOW Be The Drop podcast on Apple Podcasts here FOLLOW Be The Drop on Spotify here SUBSCRIBE on YouTube here for behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S6 E296 · Mon, May 16, 2022
Storytelling To Help You Communicate With Confidence
In episode 296, I’m excited to be joined by Robert Tighe , who is a Storytelling Consultant that shares my passion for the power of storytelling. Robert’s personal mission is to help people tell their Origin Stories, these are the stories that define who you are and what you stand for. He shares tips to help you identify your Origin Story and explains why this is such an important element to help you communicate more effectively and with impact. ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! READ the blog here FOLLOW Be The Drop podcast on Apple Podcasts here FOLLOW Be The Drop on Spotify here SUBSCRIBE on YouTube here for behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S6 E295 · Sun, May 01, 2022
5 Steps To Motivate + Inspire Action
In episode 295, I reflect on the very core and foundation of this podcast - what are the elements required to inspire and motivate others to join you in a course of action? The podcast title, Be The Drop is based on the saying a waterfall begins with one drop and through the nearly 300 episodes, I have interviewed a huge range of people to investigate this concept. The Be The Drop Manifesto, is a five step summary of the common elements that were repeatedly mentioned. Regardless of industry or business type, there was a frequent reference to some iteration of the steps I outline in this episode. ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! READ the blog here FOLLOW Be The Drop podcast on Apple Podcasts here FOLLOW Be The Drop on Spotify here SUBSCRIBE on YouTube here for behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S6 E294 · Sun, April 17, 2022
Parenting Choices - Moving Beyond Gender
In episode 294, I’m very excited to welcome back Chris Warman as we continue to track his journey as a stay at home parent. Throughout our documentary series, Transcending The Gender Narrative we talked about gender barriers for parents and the stereotypes that negatively affect both men and women. Implementing a collaborative team approach with his wife Wendy, Chris is the primary carer for their daughter and together they are living and embody the normalisation of parenting roles, beyond gender. In this update, Chris shares his experiences of this. ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! READ the blog here FOLLOW Be The Drop podcast on Apple Podcasts here FOLLOW Be The Drop on Spotify here SUBSCRIBE on YouTube here for behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S6 E293 · Sun, April 10, 2022
From Start-up To 40K Students In 6 Months - How?
In episode 293, recorded live at SouthStart , Ajay Prakash, CEO & Founder of EntryLevel takes us through his journey from startup to an affordable, global cohort-based education platform with over 40,000 students within 6 months of inception. Ajay explains how his experience in other startup companies across deep tech, international trade, education and hospitality underpinned his startup success. Ajay details the social media strategy and techniques they used, to promote the course and most importantly, to convert sales. ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! READ the blog here FOLLOW Be The Drop podcast on Apple Podcasts here FOLLOW Be The Drop on Spotify here SUBSCRIBE on YouTube here for behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S6 E292 · Sun, April 03, 2022
Your Dream Job: Align Your Personal + Professional Goals
In episode 292, recorded live at SouthStart , I go on a recruitment journey with Emma Pudney as she details how she reframed and realigned her personal goals to match her professional goals, in order to secure her dream job. Emma explains the detailed and at times confronting steps that she very consciously took, to become the Chief Technology Officer at Koala. This new job meets the specific requirements she developed in order to ensure her next executive tech role was the best possible fit for herself and the company she works for. Emma shares her approach along with tips for others looking to successfully navigate their own recruitment journey. ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! READ the blog here FOLLOW Be The Drop podcast on Apple Podcasts here FOLLOW Be The Drop on Spotify here SUBSCRIBE on YouTube here for behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S6 E291 · Sun, March 27, 2022
Super Fierce: Control Your Financial Future
In episode 291, which was recorded live at SouthStart , I lean into an often taboo conversation and discuss money with Trenna Probert , Founder and CEO of Super Fierce . Trenna reveals some of the alarming statistics of the current financial inequality facing women in Australia today - particularly in the superannuation gap; a space where taking a few simple steps can give you greater insight and control on your financial future. Drawing from a background in finance and her own lived experience, Trenna shares a range of highly valuable insights to arm you to make informed financial decisions. ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! READ the blog here FOLLOW Be The Drop podcast on Apple Podcasts here FOLLOW Be The Drop on Spotify here SUBSCRIBE on YouTube here for behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S6 E290 · Mon, March 21, 2022
Impact: Improving The State Of Our Collective Humanity
In episode 290, which was recorded live at SouthStart , I am thrilled to be again joined by the passionate advocate for change Moira Were AM . Moira is a distinguished social entrepreneur and advocate for women and people who are impacted by systems that don't work for them, by bringing innovative and inclusive approaches to business, government and not-for- profits. We discuss the opportunity for current or emerging businesses to make impact, that this is not an ‘optional extra’ and how anyone can shape some section of their business to help deliver a positive change. ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! READ the blog here FOLLOW Be The Drop podcast on Apple Podcasts here FOLLOW Be The Drop on Spotify here SUBSCRIBE on YouTube here for behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S6 E289 · Sun, March 13, 2022
Future Proofing Food Supplies For 2050
In episode 289, which is recorded live at SouthStart , Anna El Tahchy , the Chief Technical Officer at Nourish Ingredients explains how she’s part of a team working to find smarter, more sustainable ways to help feed the demand of the world's population in years to come. To create a real shift in our food system by 2050, creating good tasting alternative proteins is absolutely critical, a problem that Anna is passionate about solving. ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! READ the blog here FOLLOW Be The Drop podcast on Apple Podcasts here FOLLOW Be The Drop on Spotify here SUBSCRIBE on YouTube here for behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S6 E288 · Sun, March 06, 2022
Give Yourself Permission To Pause
In episode 288, I give myself permission to pause. I’m listening to my physical and emotional well-being which has been stressed and under pressure. Many of my guests have talked about how important it is to prioritise ourselves first, so this week that’s what I’m doing. To ensure you’re not left feeling empty handed, I’m also again sharing the meditation shared with us by Suzanne Thompson . Go gentle and be kind to yourself. ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! READ the blog here FOLLOW Be The Drop podcast on Apple Podcasts here FOLLOW Be The Drop on Spotify here SUBSCRIBE on YouTube here for behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S6 E287 · Sun, February 27, 2022
Live Theatre Tackling Domestic Violence Discussions
In episode 287, creator of 'The Bone Cage' Dr Corinna Di Niro explains how her immersive theatre piece gives audiences a glimpse into the thoughts, feelings, perceptions and turmoil women experience when living in an abusive relationship. Corinna talks about why she wove immersive technology with live theatre to enhance the impact of the story she shares. Domestic violence is a challenging topic and through her unique approach, Corinna aims to open the discussion, to give audiences an ability to lean in and consider the lived experiences of women locked in violent cycles. ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! READ the blog here FOLLOW Be The Drop podcast on Apple Podcasts here FOLLOW Be The Drop on Spotify here SUBSCRIBE on YouTube here for behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S6 E286 · Sun, February 20, 2022
Actions For Positive Change
In episode 286, Robyn Verrall the Founder of Bully's Meats , explains how to be part of the solution, not just talk about the problems. Robyn is focused on actions that lead to positive change, giving back in meaningful ways and using your business as a vehicle to create a movement that matters. Robyn shares important insights as she aims to motivate more people to take action and be part of the solution. ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! READ the blog here FOLLOW Be The Drop podcast on Apple Podcasts here FOLLOW Be The Drop on Spotify here SUBSCRIBE on YouTube here for behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S6 E285 · Sun, February 13, 2022
Tips To Build Your Small Business
In episode 285, Director of Operations at Yallingup Cheese Co, Alana Hill-Ling explains the steps she took to build her passion into a business. With a background in winemaking, a passion for eating cheese and the gorgeous Margaret River as her backdrop, Alana took proactive action and worked hard to build her business. Learning on the go and not being afraid to ask for help, Alana shares lessons she’s learnt, tips for success and some things to avoid. ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! READ the blog here FOLLOW Be The Drop podcast on Apple Podcasts here FOLLOW Be The Drop on Spotify here SUBSCRIBE on YouTube here for behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S6 E284 · Sun, February 06, 2022
How To Be Magnetic
In episode 284, I’m joined by visibility coach and personal brand mentor, Kristen Werner . Kristen is a big thinker, problem solver and strategic planner who looks for ways to simplify the complicated. We discuss her passion for helping women to own their superpower, to be magnetic in sharing their own passions and how she’s creating a range of tools to help you be confident in sharing your story. ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! READ the blog here FOLLOW Be The Drop podcast on Apple Podcasts here FOLLOW Be The Drop on Spotify here SUBSCRIBE on YouTube here for behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S6 E283 · Sun, January 30, 2022
Empowered: Phoenix Rising in 2022
In episode 283, Amelia unveils her predominant good feeling word for 2022. Using the framework created by Nardia Renney , she explains what actions she plans to implement throughout her daily and weekly life, in order to honour her feelings and needs for her intention and purpose in 2022. In episode 277, Amelia explained how she found this process valuable in 2021 and promised that she would share her word and strategies to live an intentional and conscious life that embraces this word - so here it is! ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! READ the blog here FOLLOW Be The Drop podcast on Apple Podcasts here FOLLOW Be The Drop on Spotify here SUBSCRIBE on YouTube here for behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S6 E282 · Sun, January 23, 2022
A Journey Together For Australian People
In episode 282, I discuss my journey of learning and discovery about our first nations people - and how as a non-indigenous Australian I can respectfully recognise and celebrate their cultures. I share my personal experiences, conversations I’ve had and useful resources I have found as I try to improve my understanding and empathy for the perspectives of our First Nations People. As Australia Day rolls around again and conversations about this topic fire up, these links and tools may help provide alternative perspectives, they may help you feel more confident to walk with our First Nations people in a movement of the Australian people for a better future. ---- Links mentioned in this episode: Reconciliation Australia: https://www.reconciliation.org.au/acknowledgement-of-country-and-welcome-to-country/ The Uluru Statement: https://ulurustatement.org/ Kaurna Language Hub: https://www.youtube.com/channel/UChOOYOnJuEeydJK0QjN_Fpw Be The Drop Episode 153 - Indigenous Stories On Screen With Penny Smallacombe Be The Drop Episode 194 - The Uluru Statement: Changing The First Nations’ Narrative with Thomas Mayor Be The Drop Episode 215 - Cultural Insights And Positive Change With Benson Saulo Be The Drop Episode 259 - Embracing Cultural Knowledge And Respect In Our Human Journey Reconciliation Week Video 2020 | The Adelaide Hills Reconciliation Working Group A Step Towards Reconciliation: Sarah’s RAP Journey Everything You Need to Know About the Uluru Statement from the Heart By Megan Davis and George Williams ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! <a href="h
S6 E281 · Sun, January 16, 2022
How Does Cyber Security Impact You?
In episode 281, Yvonne Sears , Managing Director of ISD Cyber shares a range of insights into the world of Cyber Security. Yvonne explains what cyber security is and unpacks some of the ambiguity or confusion in this space. We also discuss some of the key actions businesses should take as basic precautions against data breaches and online fraud. ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! READ the blog here FOLLOW Be The Drop podcast on Apple Podcasts here FOLLOW Be The Drop on Spotify here SUBSCRIBE on YouTube here for behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S6 E280 · Sun, January 09, 2022
Daily Meditation: Unlock Your Best Self
In episode 280, Founder of Soul Archaeology, Suzanne Thompson joins me to discuss how to create space and time to practice self love. Suzanne shares how through her journey and development of oneness with self, especially through the practice of meditation she has come to release how incredibly empowering these skills are. Suzanne is now on a mission to share daily meditation practices for 5-8 year olds, to help skill the next generations to be emotionally stronger, more resilient and happier. ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! READ the blog here FOLLOW Be The Drop podcast on Apple Podcasts here FOLLOW Be The Drop on Spotify here SUBSCRIBE on YouTube here for behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S6 E279 · Sun, January 02, 2022
Self-Align With Your Values in 2022
In episode 279, I replay episode 228 that helped us kickstart and reframe our sense of self in early 2021. Leadership Coach and mentor, Nardia Renney discusses how we can allow ourselves to thrive by aligning with our values. The tools that she explains and the worksheet that is available to support this episode, had a profoundly positive impact on me in 2021. Nardia explains how to live an intentional and conscious life by honouring your feelings and meeting your needs. The advice and tips Nardia shares helped me live with intention and purpose; so I’m sharing again as we roll into 2022 to ensure more people have the same opportunity to achieve these benefits. ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! READ the blog here FOLLOW Be The Drop podcast on Apple Podcasts here FOLLOW Be The Drop on Spotify here SUBSCRIBE on YouTube here for behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S6 E278 · Sun, December 26, 2021
Our Top Five Episodes Of All Time!
In episode 278, I look back at the top five most downloaded episodes. I often get asked by people what my favourite episode is and I struggle to answer because that would be like picking a favourite child! However, I can reveal our top five most listened episodes of all time. In 5th place is episode 198 - Rebellion and Creative Branding With Matt Minear In 4th place is episode 206 - Gender Equality In The Workplace With Anneli Blundell 3rd place for the bronze medal is episode 102 - How To Build A Successful YouTube Channel With Muselk 2nd place for the silver medal is episode 51 - Relaunching Your Life And Starting A Business With Juliet Lever And in 1st place for the gold medal position is episode 52 - From Starting To Building A Business With Marcus Booth-Remmers In this episode we revisit highlights from each our top five all time episodes. ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! READ the blog here FOLLOW Be The Drop podcast on Apple Podcasts here <a href="
S6 E277 · Sun, December 19, 2021
Give Yourself The Gift Of Joy
In episode 277, I reflect on the work that I have done in 2021 to give myself the gift of Joy - and as my Christmas gift to you, I share some tips on how you can do the same. I talk about the conscious decision and work that I have done in order to better understand what is that I need to do more of, or less of, in order to feel more connected to joy. To continue with the theme of giving, I am also joined at the end of this episode by Suzanne Thompson who shares her incredible gift with you - via a meditation for you to give yourself time, to feel and release any frustrations in order to better tap into your joy. ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! READ the blog here FOLLOW Be The Drop podcast on Apple Podcasts here FOLLOW Be The Drop on Spotify here SUBSCRIBE on YouTube here for behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S6 E276 · Sun, December 12, 2021
Stay At Home Dad with Chris Warman
In episode 276, I’m very excited to welcome back Chris Warman . Well actually, we recorded this episode before he left but are releasing now as he celebrates his role as new Dad to baby Patricia. Throughout our documentary series, Transcending The Gender Narrative we talked to many men about their desire to be more involved in their children’s lives and the barriers they have faced when trying to do this. Chris is about to embark on a journey as a stay at home Dad, so in this episode he discusses how he’s feeling and what factors weighed into this decision; in the aim to normalise parenting roles regardless of gender. ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! READ the blog here FOLLOW Be The Drop podcast on Apple Podcasts here FOLLOW Be The Drop on Spotify here SUBSCRIBE on YouTube here for behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S6 E275 · Sun, December 05, 2021
Questions From Aspiring Content Creators - Live Q+A
Episode 275, was recorded LIVE after the Creative Industries panel discussion. Audience members were invited to ask questions of the three panel members Evan Dalziell of Northern Sound System, TikTok star Jenna with the PINK and me, your podcast host Amelia Veale . As a content creator, you may have some of these questions! From how to grow your followers and monetise your channel, to how to be confident on camera and ‘the lie’ that content creation is easy; the panelists provide a range of ideas to help you succeed in the ever evolving world of social media and content creation. ---- This interview was recorded LIVE at the Creative Industries Event held at St Paul’s Creative Centre with thanks to Glen J Films for capturing the audio. This event series is an initiative of the State Government, through the Department for Innovation and Skills. ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! READ the blog here FOLLOW Be The Drop podcast on Apple Podcasts here FOLLOW Be The Drop on Spotify here SUBSCRIBE on YouTube here for behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S6 E274 · Sun, November 28, 2021
From TikTok To Podcasts - Tips For Content Creators
Episode 274, was recorded LIVE at the Creative Industries panel discussion where we hear from Evan Dalziell of Northern Sound System, TikTok star Jenna with the PINK and me, your podcast host Amelia Veale . We discuss the changing world of media consumption and broadcast channels, sharing our top tips on how to embrace these new media platforms. Each of the panelists share their unique experiences and advice on how they navigate the demands of content creation to help amplify their story. ---- This interview was recorded LIVE at the Creative Industries Event held at St Paul’s Creative Centre with thanks to Glen J Films for capturing the audio. This event series is an initiative of the State Government, through the Department for Innovation and Skills. ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! READ the blog here FOLLOW Be The Drop podcast on Apple Podcasts here FOLLOW Be The Drop on Spotify here SUBSCRIBE on YouTube here for behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S6 E273 · Sun, November 21, 2021
Understanding Domestic Violence: How To Help
In episode 273, I’m joined by Fiona Mort, head of 1800RESPECT , the national helpline for sexual assault, domestic and family violence. Fiona discusses the barriers and challenges women must overcome in their journey to escape domestic violence, often for them and their children. Fiona also explains how lack of understanding and seemingly innocent questions such as “why doesn’t she just leave” underestimate the complexities of domestic violence and also shifts the blame from the perpetrator to the victims. We also discuss how the community can support the services required to help women and children in need. ---- This interview was conducted as part of my work with Vinnies SA , whom I am proud to work with and support as an Ambassador for the CEO Sleepout . It contains content that some listeners may find triggering. If you or anyone you know needs counselling or support services, 1800RESPECT is accessible 24 hours a day. ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! READ the blog here FOLLOW Be The Drop podcast on Apple Podcasts here FOLLOW Be The Drop on Spotify here SUBSCRIBE on YouTube here for behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S6 E272 · Sun, November 14, 2021
I’m Not Crying, You’re Crying
In episode 272, I am equal parts excited and sad as we say ‘farewell for now’ to the legendary Chris Warman . The sad part is obvious, having worked with Chris for many years now, it’s hard to imagine Narrative Marketing without him. However, Chris leaves to start a new and exciting chapter as he and his wife welcome a new baby. In this episode, Chris shares some of the lessons he’s learned throughout our work journey, how an open mindset has helped him approach and solve problems plus he shares his most memorable Be The Drop episodes. ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! READ the blog here FOLLOW Be The Drop podcast on Apple Podcasts here FOLLOW Be The Drop on Spotify here SUBSCRIBE on YouTube here for behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S6 E271 · Sun, November 07, 2021
Shifting The Systems Holding Inequality In Place
In episode 271, I am thrilled to speak with Moira Were AM who shares her extensive and practical advice on how we can evolve, shift or reshape, the systems that no longer serve us; the systems that are holding current inequalities in place. Moira draws insights from her different roles, as a Cultivator for Ethical Fields , Activator and Facilitator for SheEO , Founder of The Hen House Co-Op and Co-founder of Collab4Good . Moira provides tangible and achievable actions that we can individually take to be systems change makers, so that collectively we can make a difference. ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! READ the blog here FOLLOW Be The Drop podcast on Apple Podcasts here FOLLOW Be The Drop on Spotify here SUBSCRIBE on YouTube here for behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S6 E270 · Sun, October 31, 2021
Responding To Domestic Violence
In episode 270, I speak to Supt James Blandford about the frontline realities experienced through his work with SA Police , responding to domestic violence. Supt Blandford discusses the need for wider community understanding, the critical need to be informed and educated about the alarming rates of domestic violence within our community. On average, one woman a week is murdered by her current or former partner. These are incredibly alarming statistics that require concerted and collaborative action to address. ---- This interview was conducted as part of my work with Vinnies SA , whom I am proud to work with and support as an Ambassador for the CEO Sleepout . It contains content that some listeners may find triggering. If you or anyone you know needs counselling or support services, 1800RESPECT is accessible 24 hours a day. ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! READ the blog here FOLLOW Be The Drop podcast on Apple Podcasts here FOLLOW Be The Drop on Spotify here SUBSCRIBE on YouTube here for behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S6 E269 · Sun, October 24, 2021
Impact Chains: How To Enable Positive Impact With Sarah Gun
In episode 269, I am joined by the inspirational Sarah Gun , Founder of GOGO events and the GOGO Foundation as well as a Co-founder at Collab4Good. Sarah and I discuss what it means to build impact chains or ripples of positive influence, starting from where you are with what you have. We discuss the upcoming event, coordinated by Collab4Good called Impact Chains and how it looks to build understanding of our role and spheres of influence within systems and our capacity to enable positive change. ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! READ the blog here FOLLOW Be The Drop podcast on Apple Podcasts here FOLLOW Be The Drop on Spotify here SUBSCRIBE on YouTube here for behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S6 E268 · Sun, October 17, 2021
Top Tips To Create Videos With Your Phone
In episode 268, host Amelia Veale shares her top tips and advice for how to create professional looking videos to communicate your messages. In this solo episode, I share answers to some of the most common questions I get asked when I deliver our training - Film Like A Pro On Your Phone . I discuss video basics that you need to know, touch on what equipment will enhance your video and share my favourite editing app that lets me film and edit, all on my phone. Tips in this episode are aimed at empowering you to create affordable and impactful videos. In this episode, Amelia refers to our " Rule Of Thirds " framing and composition explainer video - you can watch it on our YouTube Channel. ---- If you’d like to learn more and super charge your skills to create your own awesome videos using just your phone, check out our course Film Like A Pro On Your Phone . The first 20 listeners who use the promo code BeTheDrop will receive 15% off at purchase. ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! READ the blog here FOLLOW Be The Drop podcast on Apple Podcasts here FOLLOW Be The Drop on Spotify here SUBSCRIBE on YouTube here for behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S6 E267 · Sun, October 10, 2021
How Story Can Enhance Positive Social Impact
In episode 267, I delve into the powerful impact of story with Susan Rooney-Harding , Director of The Story Catchers . Susan explains how their evidence-based methodology harnesses stories for purpose to measure social impact in monitoring, evaluation and project reporting. Through story, they are able to humanise evaluation data, empowering decision makers to see real-life impact, beyond participation numbers or other standard metrics. Susan shares tips and insights on how to utilise stories to enhance positive social impact. ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! READ the blog here FOLLOW Be The Drop podcast on Apple Podcasts here FOLLOW Be The Drop on Spotify here SUBSCRIBE on YouTube here for behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S6 E266 · Sun, October 03, 2021
Make It Happen: Bring Your Idea To Life
In episode 266, I’m joined by Ethan White , host of Community TV Program, Off the Couch with Ethan which was awarded Best Outdoor & Recreation Program at the recent Antenna Awards . Through his camping-based travel show, Ethan aims to inspire young people and their families to get off the couch and into the great outdoors! Ethan shares what motivated him as a fourteen year old to start his own program and how he went about producing and getting sponsors to bring his vision to life. This is Ethan’s version of Be The Drop ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! READ the blog here FOLLOW Be The Drop podcast on Apple Podcasts here FOLLOW Be The Drop on Spotify here SUBSCRIBE on YouTube here for behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S6 E265 · Sun, September 26, 2021
Create A Successful Board Career - Women On The Move
In episode 265 of Be The Drop , I’m very excited to share with you an episode from our Narrative Network podcast member, Women On The Move , which is hosted by Donny Walford , the Managing Director and Founder of Behind Closed Doors . It’s a privilege to work with Donny and her team to produce this podcast and I know you’ll love this episode where Donny chats with Dr Vanessa Guthrie who is an experienced Executive and Director with a successful career in the resources sector. Vanessa shares tips on how to best position yourself and sell your skills in a very competitive Board market. This is Donny and Vanessa, from Women On The Move on Be The Drop ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! READ the blog here FOLLOW Be The Drop podcast on Apple Podcasts here FOLLOW Be The Drop on Spotify here SUBSCRIBE on YouTube here for behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S6 E264 · Sun, September 19, 2021
How To Pitch Your Story with Lauren Hillman, Channel 44
In episode 264 of Be The Drop , I’m joined by Lauren Hillman , General Manager at Channel 44 to discuss the critical importance of sharing real stories that represent real life situations. Lauren shares her experience and insights from working in Commercial TV and broadcast radio, to her role now in Community TV. Lauren provides tips on how to pitch your idea and also what to watch out for as you move into production. We also share some exciting news from the recent Antenna Awards ! This is Lauren’s version of Be The Drop ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! READ the blog here FOLLOW Be The Drop podcast on Apple Podcasts here FOLLOW Be The Drop on Spotify here SUBSCRIBE on YouTube here for behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S6 E263 · Sun, September 12, 2021
How To Tell Magnetic Business Stories
In episode 263 of Be The Drop , leadership and brand storytelling expert Gabrielle Dolan , returns to share her tips on how to tell Magnetic Stories . We discuss what brand storytelling is and the common mistakes businesses make when trying to tell their brand story. Gabrielle explains the five types of stories companies should seek to find and share, then also explains where and how to share them. This is Gabrielle’s version of Be The Drop ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! READ the blog here FOLLOW Be The Drop podcast on Apple Podcasts here FOLLOW Be The Drop on Spotify here SUBSCRIBE on YouTube here for behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S6 E262 · Sun, September 05, 2021
Brand Purpose vs Brand Hypocrisy with Samuel Scott
In episode 262 of Be The Drop , Keynote Marketing Speaker and Columnist for The Drum, Samuel Scott discusses how to walk the talk and be a purposeful company that actually delivers on their beliefs, even if it’s not always profitable. This interview was recorded at Pause Fest 2021 , and as a media partner of the event, I’m honoured to share some of these incredible discussions, helping to spread their positive impact. In his presentation, Samuel takes a neutral journalistic view and provides examples of business marketing vs the reality of what they do in their everyday operations. Samuel encourages businesses to move beyond hypocrisy and look at how companies can truly help the world. This is Samuel’s version of Be The Drop, recorded from Pause Fest ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! READ the blog here FOLLOW Be The Drop podcast on Apple Podcasts here FOLLOW Be The Drop on Spotify here SUBSCRIBE on YouTube here for behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S6 E261 · Sun, August 29, 2021
Supporting Positive Changes In Our Food Systems
In episode 261 of Be The Drop , fellow podcast host James Perrin from The Overview Effect , leads a panel discussion with Maree Lowes , Dirtgirl actor from Dirtgirlworld and docuseries Eat.Dirt; Chris Andrew, General Manager of Black Duck Foods and George Peppou, Co-Founder and CEO, Vow Food . The conversation is an informed and passionate look into issues impacting our food systems including sustainability, environmental impact and indigenous participation; collectively they provide ideas on how we can address these issues. This interview was recorded at Pause Fest 2021 , as a media partner of the event, it is my absolute pleasure to share these incredible discussions to help continue their positive impact. This is a collective version of Be The Drop, recorded live from Pause Fest ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! READ the blog here FOLLOW Be The Drop podcast on Apple Podcasts here FOLLOW Be The Drop on Spotify here SUBSCRIBE on YouTube here for behind the scenes, bloopers & more. <p
S5 E260 · Sun, August 22, 2021
Getting Attention To Motivate Climate Change
In episode 260 of Be The Drop , environmental scientist, author, adventurer and public speaker Tim Jarvis AM explains how he has linked his expeditions in Antarctica to his work supporting solutions for climate change and biodiversity loss. From re-creating Ernest Shackleton’s Epic Expedition to addressing world business leaders at global climate change events, Tim applies the same leadership and problem-solving ability. He also discusses the importance of understanding what individuals are motivated by in order to build messages that motivate change. This is Tim’s version of Be The Drop; recorded live at Newday Summit - so you might notice a little bit of background music! ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! READ the blog here FOLLOW Be The Drop podcast on Apple Podcasts here FOLLOW to Be The Drop in Spotify here SUBSCRIBE on YouTube here for behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S5 E259 · Sun, August 15, 2021
Embracing Cultural Knowledge And Respect In Our Human Journey
In episode 259 of Be The Drop , Mickey O’Brien, Cultural Educator and Advisor, descendant of the Kaurna and Narrunga peoples, reflects on the need to look for the commonalities, not for the differences in our cultures. Mickey shares how he’s working to support Aboriginal people to retain their knowledge whilst living in the pressures of a Western world. His mission is to help enable the oldest living culture in the world to be available and present. This is Mickey’s version of Be The Drop; recorded live at Newday Summit ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! READ the blog here FOLLOW Be The Drop podcast on Apple Podcasts here FOLLOW to Be The Drop in Spotify here SUBSCRIBE on YouTube here for behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S5 E258 · Sun, August 08, 2021
The Evolving Business Of Film
In episode 258 of Be The Drop , Anna Vincent, Film Producer and co-Founder of SLA Films discusses the requirement for filmmakers to embrace entrepreneurial principles. She explains how in the contemporary new world of film releases, creative teams can have a big impact on their film's success, by connecting directly with audiences through social media. This is Anna’s version of Be The Drop; recorded live at _SouthStart ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! READ the blog here FOLLOW Be The Drop podcast on Apple Podcasts here FOLLOW to Be The Drop in Spotify here SUBSCRIBE on YouTube here for behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S5 E257 · Sun, August 01, 2021
Leadership And Strategic Governance In A Crisis
In episode 257 of Be The Drop , Nigel Wilson , Director at Australis Chambers discusses the underpinning structure and processes that are required to enable fast-moving and people focussed leadership. As we move through the covid-19 pandemic, Nigel looks at how we can utilise strategic governance frameworks to provide practical assistance for effective response, recovery and reconstruction leadership. This is Nigel's version of Be The Drop; recorded live at _SouthStart ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! READ the blog here FOLLOW Be The Drop podcast on Apple Podcasts here FOLLOW to Be The Drop in Spotify here SUBSCRIBE on YouTube here for behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S5 E256 · Sun, July 25, 2021
Pitch Perfect: How To Get Investor Attention
In episode 256 of Be The Drop , Principal at Startmate , Lauren Capelin explains how a well-structured pitch can help you attract investor attention. We discuss how knowing what to include and what to leave out of your story, will simultaneously demonstrate your value and build curiosity; leaving potential investors wanting to know more. This is Lauren’s version of Be The Drop LIVE from Southstart 2021 ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! READ the blog here FOLLOW Be The Drop podcast on Apple Podcasts here FOLLOW to Be The Drop in Spotify here SUBSCRIBE on YouTube here for behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S5 E255 · Sun, July 18, 2021
Performance Marketing: Metrics For Growth
In episode 255 of Be The Drop , Tyson Drake explains performance marketing as the ability to quantify how you're acquiring customers. He shares tips and insights into how you can track and review your marketing performance in terms of how much your customer acquisition costs and what return you're getting. Tyson explains how to use data and feedback mechanisms to improve and refine your message for maximum impact. This is Tyson’s version of Be The Drop; recorded live at _SouthStart ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! READ the blog here FOLLOW Be The Drop podcast on Apple Podcasts here FOLLOW to Be The Drop in Spotify here SUBSCRIBE on YouTube here for behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S5 E254 · Sun, July 11, 2021
In Conversation With Guy Kawasaki
In episode 254 of Be The Drop , Chief evangelist at Canva, Guy Kawasaki is in conversation with Peta Petrakis as they discuss how to hone, accelerate and amplify creativity. This interview was recorded at Pause Fest 2021 , and as a media partner of the event, it is my absolute pleasure to share some of the incredible discussions to help continue their positive impact. In this episode Guy draws on his extensive knowledge of innovation, entrepreneurship, social media, and marketing to share his thoughts on how to navigate the challenges facing creativity today and into the future. This is Guy’s version of Be The Drop, recorded live from Pause Fest ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! READ the blog here FOLLOW Be The Drop podcast on Apple Podcasts here FOLLOW to Be The Drop in Spotify here SUBSCRIBE on YouTube here for behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S5 E253 · Sun, July 04, 2021
Are You Investment Ready?
In episode 253 of Be The Drop , experienced corporate lawyer Gerry Cawson , from Kain Lawyers discusses the process of capital raising and the different types of capital available at different stages of growth. The world of raising funds to grow your business can be complex and confusing but Gerry’s tips will help you navigate due diligence to surround yourself with the right people in order to find the right investors for your business. This is Gerry’s version of Be The Drop; recorded live at _SouthStart ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! READ the blog here FOLLOW Be The Drop podcast on Apple Podcasts here FOLLOW to Be The Drop in Spotify here SUBSCRIBE on YouTube here for behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S5 E252 · Sun, June 27, 2021
Forging Space For Creative Problem Solving
In episode 252 of Be The Drop , we look at how to forge space for creativity with Murray Galbraith , Founder at Half Decent and mentor with Startmate . Murray discusses the importance of building imagination blocks of time into your schedule, that include time for curiosity without a specific outcome. We discuss how removing boundaries and giving our brains creative space, enables freedom for our ideas and increases our problem solving abilities. This is Murray’s version of Be The Drop; recorded live at _SouthStart ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! READ the blog here FOLLOW Be The Drop podcast on Apple Podcasts here FOLLOW to Be The Drop in Spotify here SUBSCRIBE on YouTube here for behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S5 E251 · Sun, June 20, 2021
Transforming Our Education System With Real World Skills
In episode 251 of Be The Drop , Nicole Dyson , Founder of Future Anything , explains how they are working to transform young people’s passion and curiosity into innovative ideas that make their world a better place. Motivated to make education engaging and with real world relevance, Nicole utilised her teaching background to develop in-curriculum programs that empower educators to embed 21st Century Skills and build entrepreneurial mindsets in classrooms across Australia. This is Nicole’s version of Be The Drop; recorded live at _SouthStart ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! READ the blog here FOLLOW Be The Drop podcast on Apple Podcasts here FOLLOW to Be The Drop in Spotify here SUBSCRIBE on YouTube here for behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S5 E250 · Sun, June 13, 2021
The Complexity Of Escaping Domestic Violence
In episode 250 of Be The Drop , Tim Best, Operations Manager of the Vinnies Crisis Centres joins me to discuss the complex and sometimes life threatening issues facing women in crisis. He explains the prevalence of domestic violence as the key reason for women and children seeking crisis accommodation and support services. We also explore the importance of having brave and potentially confronting conversations to address why domestic violence instances are increasing. Tim also explains why fundraising events like the CEO sleepout are critical to keep these services in operation. This is Tim’s version of Be The Drop This episode contains content that some listeners may find triggering. If you or anyone you know needs counselling or support services, 1800RESPECT is accessible 24 hours a day. This year I’ll participate for the 6th time in the CEO Sleepout. If you'd like to help break the devastating cycles of domestic violence and homelessness, head to my fundraising page at ceosleepout.org.au - every donation big or small will help make a difference. ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! READ the blog here FOLLOW Be The Drop podcast on Apple Podcasts here FOLLOW to Be The Drop in Spotify here SUBSCRIBE on YouTube here for behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or <a href
S5 E249 · Sun, June 06, 2021
Social Media ROI And Trends in 2021
In episode 249 of Be The Drop , we dive into social media and digital trends with Daniel Lean , the APAC Manager, Customer Success and Professional Services at Hootsuite. Over the past 12 months social media usage has increased but the question remains; how to improve ROI for social media and digital strategies? Daniel discusses some of the insights gained from the Hootsuite social trends report which looks at the most effective ways to boost traffic, get leads, and attract new customers in 2021. This is Daniel’s version of Be The Drop; recorded live at _SouthStart Thumbnail image taken by Baxter William Wiles ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! READ the blog here FOLLOW Be The Drop podcast on Apple Podcasts here FOLLOW to Be The Drop in Spotify here SUBSCRIBE on YouTube here for behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S5 E248 · Sun, May 30, 2021
Space Tech Startup: Journey To Beyond
In episode 248, CEO and Co-founder at Fleet Space Technologies, Flavia Tata Nardini , shares her inspirational startup journey. Launching a space tech startup in Australia, at a time when the country didn’t yet have a space agency, took guts, commitment and hard work. Flavia steps us through lessons she’s learned and touches on her role as a female leader in a traditionally male dominated field. Flavia discusses the importance of working hard to realise our passions, in order to make a positive impact. Episode recorded live at _SouthStart ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! READ the blog here FOLLOW Be The Drop podcast on Apple Podcasts here FOLLOW to Be The Drop in Spotify here SUBSCRIBE on YouTube here for behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S5 E247 · Sun, May 23, 2021
Understanding Startup Maths: The Human Costs
In episode 247, Standard Ledger Founder and Managing Partner, Remco Marcelis , shares his personal insights on Startup Maths. Motivated to help entrepreneurs avoid the challenges and personal cost associated with his journey, Remco explains the key financial aspects to consider when raising funds in the Startup process. He provides tips to help navigate the best outcomes for both Founders and Investors. Episode recorded live at _SouthStart ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! READ the blog here FOLLOW Be The Drop podcast on Apple Podcasts here FOLLOW to Be The Drop in Spotify here SUBSCRIBE on YouTube here for behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S5 E246 · Sun, May 16, 2021
Courageous Leadership: Through Habits And Mindset
In episode 246, Katherine Boiciuc Director and Brent Duffy Joint Managing Director at Maximus International, discuss courageous leadership. They explain how internalised fear, created by negative self-talk holds us back and how we shift this through a committed change in mindset and the stories we tell ourselves. They also reveal tips and habits you can develop to become a better leader. Episode recorded live at _SouthStart ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! READ the blog here FOLLOW Be The Drop podcast on Apple Podcasts here FOLLOW to Be The Drop in Spotify here SUBSCRIBE on YouTube here for behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S5 E245 · Sun, May 09, 2021
Story At The Centre Of Engaged Conversation
In episode 245, founder of PR and communications firm Studio Self , Joan Westenberg, discusses storytelling and community. Joan explains that story is the centre of what brings people together to share who they are and what they believe in; and how you can genuinely engage with your audience's conversation by discovering who they are. This is Joan’s version of Be The Drop; recorded live at _SouthStart ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! READ the blog here FOLLOW Be The Drop podcast on Apple Podcasts here FOLLOW to Be The Drop in Spotify here SUBSCRIBE on YouTube here for behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S5 E244 · Sun, May 02, 2021
The Elements Of Foresight With Sérgio Brodsky
In episode 244, Sérgio Brodsky , Principal Consultant at SURGE Advisory discusses the elements of foresight with Lucio Ribeiro , Business Strategy and Digital Consultant at Lucio.AI. This episode is a little different than my normal format, as the interview was recorded as a “Fireside Chat” at Pause Fest 2021 . Pause Fest has a mission to bring diverse intelligence together to fuel the next generation forward for good. As a Pause Fest media partner, it is my absolute pleasure to share some of the incredible discussions to help continue their positive impact. In this episode Sergio explains that the future exists not to be predicted, but to be created. ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! READ the blog here FOLLOW Be The Drop podcast on Apple Podcasts here FOLLOW to Be The Drop in Spotify here SUBSCRIBE on YouTube here for behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S5 E243 · Sun, April 25, 2021
Top Tips To Communicate And Amplify Your Story
In episode 243, we look back at some of our Be The Drop Tips. From genuine curiosity of your customers, to love and connection, my guests share their top tips on how you can communicate and amplify your story to create impact. Tips in this this episode are shared by Lisa Leong, Derrick McManus, Ben Bickford, Lauren Thiel, Matt Tarrant, Thomas Mayor, Sally Hardy, Sonya Ryan, Vinh Giang, Sheree Sullivan, Paul Kitching, Sally Paech, Matthew Michalewicz and Marc Fennell. ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! READ the blog here FOLLOW Be The Drop podcast on Apple Podcasts here FOLLOW to Be The Drop in Spotify here SUBSCRIBE on YouTube here for behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S5 E242 · Sun, April 18, 2021
Pushing Creative Boundaries With Structure
In episode 242, San-San Truong , Co-Chair of the Australian Graphic Design Association in Victoria and Design Director at Supersan Design discusses the importance of creativity. We talk about the value of structure in creativity, how the two work together and how to push the boundaries to create better or clearer messages. >> Episode recorded in conjunction with Pause Fest 2021 . ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! READ the blog here FOLLOW Be The Drop podcast on Apple Podcasts here FOLLOW to Be The Drop in Spotify here SUBSCRIBE on YouTube here for behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S5 E241 · Sun, April 11, 2021
Re-connecting Our Inner Self With Community
In episode 241, social researcher and bestselling author of 19 books, Hugh Mackay , discusses the joy of discovering who we are. He explains the importance of looking at our inner self, not with a view of independence but with one of interdependence. Hugh reveals ways to build this through re-connecting with a sense of community and interconnectedness. >> Recorded live at Adelaide Writers’ Week ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! READ the blog here FOLLOW Be The Drop podcast on Apple Podcasts here FOLLOW to Be The Drop in Spotify here SUBSCRIBE on YouTube here for behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S5 E240 · Sun, April 04, 2021
Why humans need humility for impact.
In episode 240 of Be The Drop , Founder of Small Fires Publishing, Grace O’Hara explains why humans need humility for impact. We discuss how individuals can use their own power to remove obstacles for others - and why that’s important. Grace also shares why we should measure success in equal parts of impact and happiness. ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! READ the blog here FOLLOW Be The Drop podcast on Apple Podcasts here FOLLOW to Be The Drop in Spotify here SUBSCRIBE on YouTube here for behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S5 E239 · Sun, March 28, 2021
She's The Boss: The Movement Of Change
In episode 239, Founder of She’s The Boss Group, Jules Brooke discusses the current movement of change and how women are turning the challenges of the pandemic into opportunities to create positive progress. We talk about why it’s critical for women to empower other women and reflect on the importance of men as both allies and supporters of gender equality. >> Episode recorded in conjunction with Pause Fest 2021 . ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! READ the blog here FOLLOW Be The Drop podcast on Apple Podcasts here FOLLOW to Be The Drop in Spotify here SUBSCRIBE on YouTube here for behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S5 E238 · Sun, March 21, 2021
Our urban future - keeping cultural heritage alive
In episode 238, Co-Founder of iDiscover, Ester van Steekelenburg explains why it’s important to keep cultural heritage alive for a more vibrant and viable urban future. She explains the value of unlocking community stories to connect people and places to help us celebrate the spirit of place. >> Episode recorded in conjunction with Pause Fest 2021 . ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! READ the blog here FOLLOW Be The Drop podcast on Apple Podcasts here FOLLOW to Be The Drop in Spotify here SUBSCRIBE on YouTube here for behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S5 E237 · Sun, March 14, 2021
Global Solutions And Positive Change With Jess Scully
In episode 237, Author and Deputy Lord Mayor of Sydney, Jess Scully discusses the need for active citizenship and the responsibility we all share, for taking action to be a part of global solutions. Jess provides tips on how to be a proactive voice for the positive change you want to see and how to navigate these conversations with respect and empathy. Recorded live at Adelaide Writers’ Week ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in Apple Podcasts here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S5 E236 · Sun, March 07, 2021
Creativity: Now More Important Than Ever
In episode 236 of Be The Drop , Founder of The Right-brain Workout, Alex Wadelton shares why creativity is now more important than ever. We discuss the importance of following a path that feels meaningful and how to foster and improve creative techniques. Alex shares some of his creative highlights and reveals how connectedness was critical to these accomplishments. >> Episode recorded in conjunction with Pause Fest 2021 . ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in Apple Podcasts here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S5 E235 · Sun, February 28, 2021
Navigating Serious Conversations In Lighthearted Ways
In episode 235, Principal and Creative Director Steve Davis shares lessons learnt from the launch and growth of Talked About Marketing. We discuss Oscar Wilde and the value of not taking oneself too seriously, to help navigate serious conversations in lighthearted ways. Steve weaves entertaining stories throughout the episode as he introduces us to Professor Longsword and The MBA School of MBA credentials. See Steve's Adelaide Fringe Show, The Lunctime MBA ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in Apple Podcasts here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S5 E234 · Sun, February 21, 2021
The Magic Of Film: Fleurieu Film Festival 2021
Episode 234 was recorded live in the gorgeous McLaren Vale at the Fleurieu Film Festival 2021. We hear from a range of the festival organisers and filmmakers about the importance of this event to support both the industry and aspiring filmmakers. We delve into the power of visual storytelling and share tips for those looking to make magic with this medium. Guests interviewed in this episode include Film Festival Director Carolyn Corkindale, Film Festival Technical Director Christopher Warman, Finalist Filmmaker Hebe Sayce, Finalist Filmmaker Bec Taylor, Director, Nick Crowhurst and Cinematographer, Max Corkindale ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in Apple Podcasts here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S5 E233 · Sun, February 14, 2021
Men In The Middle - Gender Equality Discussion
In episode 233 of Be The Drop , we investigate how to empower men as advocates of the gender equality conversation, for the benefit of both men and women. The audio for this podcast comes from episode 7 of our documentary, Transcending The Gender Narrative . We hear thoughts from Anneli Blundell, Hunter Johnson, Jon Yeo, Bruce Djite, Jeremy Macvean, Durkhanai Ayubi, Jamie Pride and Grant Osborne on how to create united conversations to support gender equality. If you’d like to watch the episode, so you can see exactly who is saying what, head to the documentary website and click on Episode 7 - https://transcending.narrativemarketing.com.au/video ---- Transcending The Gender Narrative was made possible with support from the Community Broadcasting Foundation , Inspiring South Australia . To find out more about the documentary series, hit the link in the show notes for our website or social media pages. ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in Apple Podcasts here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S5 E232 · Sun, February 07, 2021
Automate the process, not your relationships: Bonjoro
In episode 232 of Be The Drop , Bonjoro CEO Matt Barnett explains how they're building a platform to help businesses use video to build real relationships with their customers, at scale. He discusses why personalised video emails are so powerful and why it’s important to focus on automating the process, not your relationships. Matt shares his top tips to build customer love and how to avoid common mistakes in this area. ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in Apple Podcasts here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S5 E231 · Sun, January 31, 2021
Pause Fest 2021: Diversity + Reframing Online Delivery
In episode 231 of Be The Drop , Pause Fest CEO and founder George Hedon discusses how businesses can reframe the pressures and impacts of covid-19. He explains how Pause Fest 2021 is taking an innovative approach to delivering online conference content and how they’ll be using this opportunity as a force for good, by donating tickets to broaden the diversity of this year’s event attendees. ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in Apple Podcasts here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S5 E230 · Sun, January 24, 2021
Money Mastery: The Mindset With Jess Giles
In episode 230 of Be The Drop , Qualified Accountant and Certified Money Coach, Jess Giles discusses how to master your relationship with money and why it’s important in order to achieve financial freedom. Jess shares valuable tips to help you train your mind, ready for abundance in the year ahead. ---- 2021 Reframed is a podcast miniseries delivered over episodes 227 to 230. The series delivers insights and tools to help you reboot your mindset and live your best life. Each of the four fabulous guests have provided a downloadable resource, so you can build on their tips - click the link or the show notes or visit the Narrative Marketing blog for more details . ---- FREE Downloadable Resource - Financial Freedom Playbook ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in Apple Podcasts here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S5 E229 · Sun, January 17, 2021
Discovering Our Unbound Identity With Penny Hall
In episode 229 of Be The Drop , lifestyle coach and ego identity specialist, Penny Hall walks us through how we can discover our unbound identity by explaining the link between ego and identity. Penny shares a range of mindset tools that will help you improve your adaptability, to give you the strength and resilience to help navigate life’s challenges. ---- 2021 Reframed is a podcast miniseries delivered over episodes 227 to 230. The series delivers insights and tools to help you reboot your mindset and live your best life. Each of the four fabulous guests have provided a downloadable resource, so you can build on their tips - click the link or the show notes or visit the Narrative Marketing blog for more details . ---- FREE Downloadable Resource - LifeHack Guide: Testing the Life Real Deal ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in Apple Podcasts here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S5 E228 · Sun, January 10, 2021
Live An Intentional And Conscious Life With Nardia Renney
In episode 228 of Be The Drop , Leadership Coach and mentor, Nardia Renney discusses how we can allow ourselves to thrive by aligning with our values. She explains how to live an intentional and conscious life by honouring your feelings and meeting your needs. Nardia shares advice and tips to help you live with intention and purpose. ---- 2021 Reframed is a podcast miniseries delivered over episodes 227 to 230. The series delivers insights and tools to help you reboot your mindset and live your best life. Each of the four fabulous guests have provided a downloadable resource, so you can build on their tips - click the link or the show notes or visit the Narrative Marketing blog for more details . ---- FREE Downloadable Resource - How To Live 2021 With Intention And Purpose ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in Apple Podcasts here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S5 E227 · Sun, January 03, 2021
The Power of Self Suggestion With Cherry Farrow
In episode 227 of Be The Drop , NLP Master Trainer, Hypnotherapist and transformational speaker, Cherry Farrow helps us to master our mindset through the power of self suggestion. She reveals how the words we use have the ability to empower or disempower us; by rephrasing our language, we can improve the positivity of our experiences. Cherry shares tips to help you reframe obstacles into opportunity, through the power of words. ---- 2021 Reframed is a podcast miniseries delivered over episodes 227 to 230. The series delivers insights and tools to help you reboot your mindset and live your best life. Each of the four fabulous guests have provided a downloadable resource, so you can build on their tips - click the link or the show notes or visit the Narrative Marketing blog for more details . ---- FREE Downloadable Resource - The Power of Self Suggestion ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in Apple Podcasts here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S5 E226 · Sun, December 27, 2020
End 2020 In Radical Self Love
In episode 226, Host of Be The Drop , Amelia Veale finishes the year in reflection and discusses the concept of Radical Self Love. Amelia also introduces the Podcast Miniseries: 2021 Reframed - a mindfulness series to help you reboot ready for the new year. ---- 2021 Reframed is a podcast miniseries delivered over episodes 227 to 230. The series delivers insights and tools to help you reboot your mindset and live your best life. Each of the four fabulous guests have provided a downloadable resource, so you can build on their tips - click the link or the show notes or visit the Narrative Marketing blog for more details . ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in Apple Podcasts here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S5 E225 · Sun, December 20, 2020
Mindful Impact: Live Without The Limitation Of Fear
In episode 225 of Be The Drop , the Founder of Mindful Impact, Tania Davies shares how you can live a life without the limitation of fear through the 5E's of empowerment . We reflect on the importance of self care and Tania shares tips to help you build your confidence. We also discuss a powerful gift you can give yourself this Christmas, to become the best version of you. ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in Apple Podcasts here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S5 E224 · Sun, December 13, 2020
Achieve Digital Marketing Success Through Structures And Systems
In episode 224, brand and marketing specialist, Vanessa Choi discusses the key structures and systems businesses should consider, to manage their marketing. Vanessa shares a range of tips including how to understand your audience and how to select the best digital marketing platforms to suit your business needs. We also review some of the most common mistakes made with digital marketing - and how to avoid them. ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in Apple Podcasts here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S5 E223 · Sun, December 06, 2020
From Idea To App Development - Lessons Learnt
In episode 223, Sticky-Beek Co-Founder Josh Ryan shares his business startup and app development journey. We discuss both the highs and lessons learned as he navigated from idea to app launch. Josh also shares his top tips for listeners considering the process of developing an app for their business. ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in Apple Podcasts here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S5 E222 · Sun, November 29, 2020
Be You And Lead True Through Real Communication
In episode 222, leadership and brand storytelling expert Gabrielle Dolan , returns to share her tips on how to be a good leader through Real Communication . Gabrielle explains why honest communication earns trust and is therefore critical in successful leadership. We discuss what real communication and authentic leadership means, and Gabrielle shares her top tips on how to communicate more effectively. ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in Apple Podcasts here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S5 E221 · Sun, November 22, 2020
How To Make Facebook Ads Work For Your Business
In episode 221 of Be The Drop , Danielle Arkit, Founder of Social Media Supermum discusses how to get sales and leads into your inbox. She explains the importance of building a relationship with your clients before jumping straight to long term commitment requests. Danielle takes us through how to make Facebook Ads work for your business, common pitfalls or mistakes to avoid and shares her top advice on how to leverage social media to reach your business goals. ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in Apple Podcasts here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S5 E220 · Sun, November 15, 2020
Fatherhood: Evolving Family Roles + Gender Advocacy
In episode 220 of Be The Drop , Rob Sturrock shares how he became a fatherhood, child-caring and gender equality advocate which led to writing his book, Man Raises Boy. We discuss on-going barriers to gender equality for both men and women plus Rob shares his top tips for men wanting to change the role they play within their family. ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in Apple Podcasts here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S5 E219 · Sun, November 08, 2020
Respect + Acknowledgement: Stories from the Wiradjuri Nation
In episode 219 of Be The Drop , artistic photographer Asher Milgate explains his creative and personal journey to create " Survivors " a multifaceted storytelling project sharing voices of Elders from the Wiradjuri Nation. We discuss why it’s so important for non indigenous Australians to become more engaged with and gain greater understanding of Australia’s Aboriginal culture and history. Asher also shares from his personal experience, how to navigate this respectfully. ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in Apple Podcasts here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S5 E218 · Sun, November 01, 2020
How To Automate Podcasts + Other Podcasting Tips
In episode 218 of Be The Drop , I’m joined by long term podcaster and systems strategist, Yann Ilunga . Yann explains different strategies to leverage podcasts in your content marketing. He shares his top tips on how to embrace podcast systems and workflow automation; and we also discuss communication strategies that help build engaged communities. ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in Apple Podcasts here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S5 E217 · Sun, October 25, 2020
Resume Success: How To Tell Your Career Stories
In episode 217 of Be The Drop , Career Storyteller Marlene Cole explains how to integrate career stories to have a powerful and persuasive impact on career development and employability. We discuss common barriers that people face when looking to communicate their unique value and Marlene shares tips on how to overcome this to illuminate and ignite your resume. ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in Apple Podcasts here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S5 E216 · Sun, October 18, 2020
Stories For Work With Gabrielle Dolan
In episode 216 of Be The Drop , I’m very excited to share insights from Gabrielle Dolan , a global thought leader on authentic leadership and business storytelling. Through sharing her own stories, Gabrielle guides us through the power of stories for work. She also explains four types of stories to use in business communications and shares a range of tips to help improve the effectiveness and engagement of the stories you tell. ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in Apple Podcasts here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S5 E215 · Sun, October 11, 2020
Cultural Insights And Positive Change With Benson Saulo
In episode 215 of Be The Drop , I chat with Benson Saulo, the in-coming Consul-General to Houston, Texas, United States. Benson discusses his passion for positive change, building networks and also shares his cultural insights as a descendant of the Wemba Wemba and Gunditjmara Aboriginal nations, and New Ireland Province in Papua New Guinea. ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in Apple Podcasts here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S5 E214 · Sun, October 04, 2020
Turn Good Diversity Intentions Into Organisational Change
In episode 214 of Be The Drop , Diversity & Inclusion Consultant, Dr Bree Gorman discusses how to achieve diversity in the workplace. We look at the challenges that still exist in this space and Bree shares her top tips for businesses to turn good intentions into sustainable organisational change. ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in Apple Podcasts here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S5 E213 · Sun, September 27, 2020
Visual Marketing: How To Improve Business Communication
In episode 213 of Be The Drop , I chat with Dominic Legg , Founder of Motion By Design, who shares his top tips on how to incorporate visual marketing into your business communications. Dom discusses lessons he’s learnt through building his business and shares his thinking on current opportunities within the marketing landscape. ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in Apple Podcasts here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S5 E212 · Sun, September 20, 2020
How To Podcast: Lessons From Launching
In episode 212, we bring back Alex Plisko , News editor for Channel Nine and podcast host of newly launched podcast, Trailer Island , to share his lessons learnt since launch. We discuss the equipment he’s using, his editing process and a recent audio challenge. Alex shares tips on building and engaging their audience and provides great insights for anyone who’s thinking about launching their own podcast. ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in Apple Podcasts here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S5 E211 · Sun, September 13, 2020
Stop and smell the flowers: valuing self-care and reflection
In this episode 211 of Be The Drop , our chief videographer, Chris Warman shares his thoughts on self-care and priorities as we reflect on the changes around us due to covid-19. Chris talks about reviewing the differences of who he is at work and who he is as a person, and how through the forced pause of covid, he’s starting to reevaluate what this means. ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in Apple Podcasts here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S5 E210 · Sun, September 06, 2020
Adelaide Hills Distillery: Putting Adelaide Gin On The World Map
In this episode 210 of Be The Drop , founder of Adelaide Hills Distillery, Sacha La Forgia reflects on his journey from start up in 2014 to receiving the prestigious award of best distiller in the world in 2020. Sacha shares his biggest challenges and also his top tips for running a successful food and beverage business. ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in Apple Podcasts here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S5 E209 · Sun, August 30, 2020
Inspiring New Leaders In STEM Through BrainSTEM
In episode 209 of Be The Drop, Sid Verma, co-founder of BrainSTEM, discusses his belief that we are outcomes of the environment we are in, and reveals tools we can use to change our outcomes. He provides tips for finding a mentor and shares how they're inspiring new leaders in STEM. ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ---- Learn more about the BrainSTEM program and how it's raising the next generation of STEM leaders HERE . ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in Apple Podcasts here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S4 E208 · Sun, August 23, 2020
Everyday Creativity In The Workplace with Mykel Dixon
In episode 208 of Be The Drop, Mykel Dixon, award-winning speaker who has worked with major organisations the world over, including Google, YouTube, Seek and Telstra, gives tips for injecting creativity in the workplace. He also provides incredible insight into our innate human capacity to be an everyday creative. ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ---- Get your hands on Mykel 's new book Everyday Creative - A Dangerous Guide For Making Magic At Work HERE . ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in Apple Podcasts here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S4 E207 · Sun, August 16, 2020
Shaping Humanity Through Storytelling with Durkhanai Ayubi
In episode 207 of Be The Drop, Durkhanai Ayubi provides fascinating insight into the human psyche and where our need to polarise has come from. We reflect on the differences (and the similarities) between the Western vs Eastern narratives, male vs female narratives and how we can shape humanity through storytelling. This episode was recorded as part of the gender equality documentary, Transcending the Gender Narrative . ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ---- Details of Durkhanai's book can be found here: The Parwana Book ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in Apple Podcasts here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S4 E206 · Sun, August 09, 2020
Gender Equality In The Workplace with Anneli Blundell
In episode 206 of Be The Drop, Anneli Blundell speaks knowledgeably and passionately about gender equality in the workplace and the unconscious bias women and men experience every day due to their gender. She also reveals the key to good leadership, whether you're male or female. ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in Apple Podcasts here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S4 E205 · Sun, August 02, 2020
Career Transition: How To Navigate Change
In episode 205 of Be The Drop, Melanie Dancer, career transition coaching specialist, provides honest insight into what it's like to be a first responder and help victims of crime. Melanie shares her pivotal career changing moment and provides tips on how to plan for your own career transition or progression. ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in Apple Podcasts here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S4 E204 · Sun, July 26, 2020
Facebook Marketing for Small Business - with Annelise Worn
In episode 204, Annelise Worn, Marketing Agency CEO, discusses the importance of evaluating what you dislike about your industry to figure out how you are going to do things differently. She also shares a range of invaluable Facebook marketing for small business tips and tactics - these are tried and tested, actionable strategies that you can implement. ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in Apple Podcasts here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S4 E203 · Sun, July 19, 2020
Women In Sport Overcoming Adversity To Succeed
In episode 203 of Be The Drop , recorded LIVE from Loreto College , Chelsea Randall, Brittany Elmslie and Bruce Djite discuss the challenges of society's unconscious bias towards women in sport. We take questions from students and uncover insight into how each panellist overcame adversity to enjoy their successful sporting careers. --- This episode was recorded after a live screening of "Women In Sport" Episode 4, of Transcending The Gender Narrative , an 8 part documentary series on gender equality. For more details or to watch any of the episodes, head to the website: transcending.narrativemarketing.com.au --- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in Apple Podcasts here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S4 E202 · Sun, July 12, 2020
The Importance of Digital Inclusion with Ben Teoh
In episode 202, Ben Teoh from the City of Marion, discusses the need for innovation at every level in business, particularly as we navigate the ever-changing digital landscape. Ben details the importance of digital inclusion , and also reveals his top tip for storytelling with impact to reach and inspire your audience. ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in Apple Podcasts here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S4 E200 · Sun, July 05, 2020
Powerful Storytelling In Retail Marketing with JP Drake
In episode 200 of Be The Drop , JP Drake from Drakes Supermarkets discusses his mission to disrupt the supermarket industry by "doing the right thing, telling the truth and being honest". He also shares numerous 'from the frontline' COVID19 stories and reveals his top tips for storytelling in retail marketing . ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in Apple Podcasts here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S4 E199 · Sun, June 28, 2020
How To Inject Soul Into Your Lead Generation Strategy
In episode 199, Neha Awasthi discusses the need to avoid a perfectionist mindset. She also reveals incredible insight into how combining storytelling, soul and strategy can result in compelling social media marketing and lead generation. Neha Awasthi has an interesting story. Arriving in Australia from India (via Italy) and starting her own business, Neha is forging her own identity and making her mark in soulful and strategic lead generation through authentic social media marketing . ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in Apple Podcasts here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S4 E198 · Sun, June 21, 2020
Rebellion & Creative Branding with Matt Minear
My guest this week, Matt Minear , describes himself as a "Creative Rebel" and is the co-founded of Adelaide creative agency, BAD . Matt believes in challenging the status quo, and in doing so, creating impactful creative branding that gets noticed. In episode 198 of Be The Drop , Matt discusses the similarities between creative marketing and skateboarding. He also reveals his top tips to help businesses future-proof themselves for success by implementing changes now to meet the needs of the next generation. ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in Apple Podcasts here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
Trailer · Tue, June 16, 2020
Be The Drop Trailer
Hello and welcome to Be The Drop Podcast! Hosted by Amelia Veale, a passionate communicator and director of Narrative Marketing. Stories connect us as humans. A well-told story can motivate and inspire us. Be The Drop is a weekly interview podcast that investigates how to tell engaging stories. Join host Amelia Veale on our shared journey to become better storytellers. New Episode Launches every Monday!
S4 E197 · Sun, June 14, 2020
Louise Miller Frost: Vinnies SA First Female CEO
In episode 197, Louise Miller Frost, CEO of St Vincent De Paul, South Australia talks about starting her new role during the onset of covid-19, we discuss the importance of more female representation in senior leadership and she explains the incredible importance of Vinnies services, including the Women’s Crisis Centre. This year I’ll participate for the 5th time in the CEO Sleepout. If you'd like to help break the devastating cycle of homelessness, head to ceosleepout.org.au and search for Amelia Veale for my fundraising page . Every donation big or small will help make a difference. ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in Apple Podcasts here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . EMAIL US podcast@narrativemarketing.com.au
S4 E196 · Sun, June 07, 2020
More Than Our Gender: Creating New Gender Narratives
In episode 196 of Be The Drop , Chris Warman and Amelia Veale discuss their top lessons learned when looking to shift culturally ingrained gender equality narratives. Through their documentary series, Transcending The Gender Narrative they interviewed a diverse range of men and women, of different ages and from different cultural backgrounds. We also share a sneak peak of some of the interviews from episode 1 of the documentary, which will broadcast live on Channel 44 at 8pm on Thursday 11th June. ---- Transcending The Gender Narrative was made possible with support from the Community Broadcasting Foundation , Inspiring South Australia , and Channel 44 . To find out more about the documentary series, visit the documentary website or Facebook Page . ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in Apple Podcasts here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . EMAIL US podcast@narrativemarketing.com.au
S4 E195 · Sun, May 31, 2020
How The Conversation (News) Began with Lisa Watts
Today, we live in a world of fake news and alternative facts - an infodemic where decisions are made on emotion not evidence. In worldwide coverage of the covid-19 pandemic, there has been increasing misinformation about coronavirus . As consumers and concerned citizens, where do we go for trustworthy information? My guest this week, Lisa Watts , describes herself as a long-term "news junkie". Having held multiple senior roles in digital media, when the idea for The Conversation was pitched to her, it was immediately compelling. Now with more than 10,000 donors, The Conversation is a news outlet operating on a not-for-profit basis, bringing independent, research-backed journalism to the general public. In episode 195 of Be The Drop , recorded LIVE from Pause Fest , Lisa and I discuss the death of traditional media, the birth of The Conversation news outlet and she reveals how her not-for-profit team got their fledgling platform out to tens of thousands of fellow news junkies. ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in Apple Podcasts here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full
S4 E194 · Sun, May 24, 2020
The Uluru Statement: Changing The First Nations' Narrative with Thomas Mayor
Some years ago, while living in Broken Hill, I was privileged to work closely with the local aboriginal community. It was through this work that I learned the very real and tangible power of storytelling to bridge gaps and help foster positive change. As a non-aboriginal Australian, this experience helped motivate my desire to understand my Australian story in a way that connects to, acknowledges past hurts and celebrates the incredible stories of our Aboriginal and Torres Strait Islander tribes. Thomas Mayor is the National Indigenous Officer at the Maritime Union of Australia, and a passionate advocate of the Uluru Statement and the three reforms contained within it. In fact, the Statement is an invitation to all Australians - to "walk with us" and support the proposed reforms to create a better future for the entire Australian nation. If you believe that the First Nations deserve to have a voice, this interview with Thomas will help you understand how to show your support. In episode 194 of Be The Drop , recorded LIVE at Adelaide Writers' Week, Thomas recites the entire Uluru Statement - which he knows by heart. He explains the journey to create his book, Finding the Heart of the Nation, shares some helpful resources and extends an invitation to join the movement. ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us <a href="https://www.facebook.com/narrativemarketing/?fref=ts"
S4 E193 · Sun, May 17, 2020
Audio vs Video Editing And The RodeCaster Pro
I've been involved in video production for nearly 20 years and audio production for 5 years, over which time I've learnt and continue to learn techniques to help craft story. I've self taught myself tools like Adobe Premiere and RODECaster Pro but my primary role is not editing, it's marketing and storytelling. However, through my experience I have learnt the importance and power of good editing to help tell a compelling story. Alex Plisko is an experienced video editor, currently working for the Nine Network in South Australia, editing the nightly news. So if anyone knows how to tell a story, that quickly engages attention, it's Alex. He is now also branching into podcasting and is soon to launch his first podcast, Trailer Island . In episode 193 of Be The Drop , Alex talks about his new audio editing tool, the RODECaster Pro which is helping him kick-start him journey into podcasting. He also shares a range of insights into audio vs video editing and how beginner editors need to feel comfortable about making mistakes. ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or <a h
S4 E192 · Sun, May 10, 2020
Wabi Sabi: Embracing Imperfection with Michelle Cox
In traditional Japanese philosophy, wabi sabi (侘寂) is a world view that sees beauty in imperfection . A concept that as we muddle through remote working and home schooling during COVID-19 restrictions, I have seen an increased number of people embrace. Business meetings from home via Zoom have increased our empathy for life's imperfections, as we navigate interruptions from dogs, children and technology issues. My guest this week has been guided by this philosophy for a number of years. Michelle Cox describes herself as a "reluctant author" even though she has just written and launched three books in her Wabi Sabi Series. Michelle is passionate about embracing the unconventional and challenging the status quo. Her personal journey has been full of challenges, from cancer to considerable loss. But these 'imperfections' in life are what make her human and motivated her to release her book series. In episode 192 of Be The Drop , recorded LIVE from Pause Fest , Michelle talks about the concept of wabi sabi - embracing imperfection and how the book series came to fruition. She also shares her thoughts on the power of simplicity in communication. ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us
S4 E191 · Sun, May 03, 2020
The Future of Personalised Video Content Using Ai Technology
I've been passionate about the power of video content for a long time. Being visual, it's possible to achieve strong emotive connection. However, with high volumes of video now used in marketing, it can be hard to make your video stand out. One answer may lie in advanced AI software, used to create extremely personalised video messaging , with tailored content produced in real-time. Nathan Musson is the founder of eMoo Media , which has developed a solution to completely personalise video content. Through AI, the footage and content is selected and editing using the viewers specific profile information. Using personality, behaviour and intent elements the software creates programmatic storytelling videos delivered at mass scale. In episode 191 of Be The Drop , recorded LIVE from Pause Fest , Nathan blows my mind with examples of personalised video content this software has created. Nathan also shares valuable insight into the power of personalisation. ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or <a href="https://twitter.com/be_the_drop" target="_blank" rel="noref
S4 E190 · Sun, April 26, 2020
Data Privacy and Social Media Law with Paul Gordon
The digital landscape has changed dramatically in the past decade. Instagram, for example, was launched in October 2010. Now, it's estimated to be worth more than $100 billion . There's a whole category of people who earn their living by being Instagram influencers. Digital makes up roughly half of all advertising spend . But with all this transformation has come data privacy issues, cyber-bullying and the birth of social media law . Paul Gordon , is a Partner at Wallmans Lawyers . Paul is one of the few lawyers in South Australia specialising in social media law, which he has been doing since 2012, which in social media years is a long long time. In fact, that takes us right back to when Facebook bought Instagram. In episode 190 of Be The Drop , Paul talks about some of the challenges businesses face in today's world of social media. He outlines key issues to be aware of when sharing content online, plus insights into how social media law is keeping us safe and engaged online. ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on <a h
S4 E189 · Sun, April 19, 2020
How Playful Work Practices Can Improve Outcomes With Daniel Teitelbaum
I believe that we can absolutely take our work seriously but still have fun whilst doing it; actually if you're not able to have fun and implement playful work practices, I'm not sure what's the point! As adults, we sometimes forget how important it is to remain playful and curious about how we learn and interact with others. Daniel Teitelbaum initially studied philosophy before helping to set up The School of Life branch in Australia, where he delivered the organisation's playful workshops. Through this work and his previous role as a Youth Leader, Daniel discovered the power of play to help develop better ways of thinking and working. Daniel recently launched his own business Playful Thinking , to help people and organisations think playfully. In episode 189 of Be The Drop , recorded LIVE from Pause Fest , Daniel talks about the importance of being earnest. He also shares numerous and incredibly useful tips for incorporating playful work practices to improve outcomes. ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on <a href="https://www.instagram.com/be_the_drop/" target="_bla
S4 E188 · Sun, April 12, 2020
Visual Storytelling To Make Memorable Movies with Territory Studio
Visual storytelling is incredibly powerful, particularly when it comes to conveying emotion. Feature films deliver the ultimate form of visual storytelling, connecting us with narratives that deliver impact. Territory Studio use motion design and visual effects technology to enhance and enrich a cinematic world to bridge fiction and fact, the future and now. David Sheldon-Hicks co-started Territory Studio in 2010. Trained in graphic design, he was always fascinated with moving imagery and using technology to build worlds. David has worked on major Hollywood blockbusters, including Prometheus , The Dark Knight , Casino Royale and Guardians of the Galaxy. In episode 188 of Be The Drop , David shares behind the scenes insights from the making of movies you love. He explains the importance of simplicity to the creative process, and shares how emotion and technology can interact to create powerful modern-day stories. ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S4 E187 · Sun, April 05, 2020
Networking Tips For Introverts: 100 Lunches with Kaley Chu
As an extrovert, I sometimes take for granted how comfortable I feel networking and meet new people. In a professional capacity, it's an extremely valuable skill to have - to speak confidently in meetings and to make contact with new business prospects. However if you don't feel comfortable in this situation, then you'll definitely appreciate the networking tips for introverts from this week's guest. Kaley Chu had always been highly introverted. But then she got a new job and didn't utter a single word in her first client meeting, and decided she wanted to change. This was when she developed the idea for 100 Lunches . Over the course of one year, she had 100 lunches with total strangers in order to break out of her shyness and change her life. In episode 187 of Be The Drop , recorded LIVE from Pause Fest , Kaley reflects on her extraordinary transformation, from too-afraid-to-speak-to-anyone, to a confident public speaker and published author. She also shares some of her top tips for networking with strangers. ---- This episode was recorded prior to the COVID-19 outbreak, so during this current time of social distancing you should replace in person lunches with online Skype meetings; however the hints and tips to help you build your connections are now potentially more important than ever. ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketi
S4 E186 · Sun, March 29, 2020
Mental Health + Working From Home During COVID-19
These days have been unlike any other. Like me, I’m sure you're finding the frequent and daily changes to things we previously considered everyday norms, to be an incredibly surreal experience. Now more than ever is a time to lean in and support each other - even if that needs to be virtually and without physical contact. To do our part in helping support you and our community, I’ve been compiling a range of materials that you can listen to, watch or read. Looking after each other and taking the time to actively listen to others, is how we can use this time of crisis to find better versions of ourselves. In episode 186 of Be The Drop , I share a range of resources and tips for how we’re working to manage both our mental health and the challenges of working from home during mandatory self isolation. ---- I’d like to personally offer an open ear - I’m currently home 24/7 in mandatory self isolation, so I have time and a willingness to listen and help where I can. If you email via amelia@narrativemarketing.com.au we can schedule an online meeting. Stay safe and take care. ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S4 E185 · Sun, March 22, 2020
Communication To Effect Global Change with Ben Bickford
A waterfall begins with one drop. That's the concept behind the Be The Drop podcast, and a key philosophy in my life. I believe that, together, we can create and achieve amazing things. My guest this week has a very similar outlook. In fact, the philosophy of his company, Bionic , is 'together, we find a better way.' His life's purpose is to find what unites us for positive global change . Ben Bickford is a visionary and philosopher, but he's also a businessman. From philosophising with someone from the Atomic Energy Commission while selling things at Camberwell Markets in London aged 15, to debating global change with some of the world's greatest minds at the 2020 Global Economic Forum - Ben thinks BIG. In episode 185 of Be The Drop , recorded LIVE from Pause Fest , Ben reflects on some of life's seriously big questions. And at a time where coronavirus is spreading global concern, he shares timely insights and tips for motivating ourselves and others to affect global change. ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or <a href="https://twitter.com/be_the_drop" t
S4 E184 · Sun, March 15, 2020
Chef Adam Liston: Community and Collaboration over Competition
Success isn't something that happens overnight, it's much more long term and comes from building knowledge and experience. Chef Adam Liston started collecting cookbooks from a young age but it wasn't until he left high school that he started working as a cook. Surfing through the day allowed him to indulge his interest in cooking at night and in his early 20s, he left Adelaide to pursue his culinary adventures in other states and overseas. During his travels, Adam honed his craft in Shanghai working at the prestigious restaurant T8. Returning to his home town, Adam is cited as lighting the Adelaide dining scene on fire, when he co-opened Japanese hotspot Shobosho on Leigh Street. In episode 184 of Be The Drop , Adam reflects on community and competition in the food industry, and the launch of his restaurant, Shobosho. He talks about the importance of attention to detail and shares valuable tips on how to run a successful business. ----- As one of the country’s longest-running food and wine festivals, Tasting Australia offers innovative events and indulgent adventures. Head to tastingaustralia.com.au to see the full program of events running from 27th March until April 5th. ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au </di
S4 E183 · Sun, March 08, 2020
Curiosity and Story-yelling with Shingy
Working in marketing, I'm often asked about the balance between creativity and strategy - which is more important? How do businesses harness creativity in a strategic way? But they're not 'chalk and cheese'. They're not opposites that somehow need to be brought together. Someone who knows this better than many is this weeks guest, Shingy. David Shing - or Shingy as he's more commonly known - is a Digital Prophet . In basic terms, he contextualises behaviours and trends for brands within the digital landscape. He advises how to have great ideas that bring brands more value - so creativity and strategy are in his makeup. But with a background in design, media and marketing, the real superpower Shingy has at his disposal is his unquenchable curiosity. In this episode of Be The Drop , recorded LIVE from Pause Fest , Shingy provides tips on how to unearth great ideas, he reflects on the definition of craft and being a craftsman, plus we have an interesting debate about storytelling and the power of curiosity. ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or <a href="https://twitter.com/be_the_
S4 E182 · Sun, March 01, 2020
Human To Human (H2H) Connections with Lisa Leong
My interview this week is with a woman after my own heart. Her 'item of significance' is a microphone, she's a business owner and radio host who values meaningful conversations, understanding the profound importance they have in today's digitally connected world. Lisa Leong was working as a lawyer when she first starting interviewing guests in her 'hot seat'. It wasn't until she was in London that she discovered her passion for radio hosting and landed her first official presenting gig. Lisa is now ABC Radio Host of the This Working Life program. She's also CEO of O1O APAC , a "social technology" consultancy that helps the world's largest and most pioneering businesses to move from an "ego-system" to an eco-system. In episode 182 of Be The Drop , recorded LIVE from Pause Fest , Lisa reflects on her incredible journey from law to radio and then consultancy. We discuss the value of human connection and she describes the importance of taking an experimental, beginner's mindset in any new endeavour. ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or <a href="https://twitter.com/be_the
S4 E181 · Sun, February 23, 2020
Changing The Narrative For Cannabis & Hemp Products
While stories can educate and connect us for a positive purpose, they can also be used to create negative impact. My guest this week is an authority not only on storytelling but also on how to reshape stories that have been used to turn society, in his case, against the cannabis plant and hemp products. Cormac Sheehan is a storyteller. As a Dubliner, it's in his blood, as Founder of Purpose Communications , he's also a storyteller by profession. Cormac's journey has taken him all over the world, from Copenhagen to Mexico and now Australia where he's Editor and Chief of Green Planet, a magazine that provides education and advocacy around the cannabis plant and supporting industry. He's also Co-founder and CMO of the Cannabis Company , which manufactures a multitude of hemp products - none of which will get you high! In episode 181 of Be The Drop , recorded LIVE from Pause Fest , Cormac describes his amazing journey from DIY punk in Dublin to learning Spanish in Mexico and then setting up the Cannabis Company here in Australia. He reflects on challenging yourself to discover your purpose and provides tips on how to effectively use storytelling to change a pre-existing narrative. ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us <a hre
S4 E180 · Sun, February 16, 2020
How To Start A Podcast with Ahmad Saleem
Podcasts provide a unique opportunity to communicate by sharing stories on just about any topic. As a scientist, you might think Ahmad Saleem is more comfortable with written communication. However, as the Co Host and Producer of Exploration Radio , he believes that podcasting is the ideal medium for exploratory conversations. Ahmad describes himself as an Explorer, Economist and Podcaster. But he's also an avid traveller. Born in Pakistan, brought up in Canada, he now lives in Australia. As a trained geologist, he's worked in places as far away as Mongolia and Greenland. In episode 180 of Be The Drop , Ahmad reflects on his podcasting journey. He provides tips on how to start a podcast and discusses some of the challenges and lessons he's discovered along the way, to help you avoid his mistakes! ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S4 E179 · Sun, February 09, 2020
Become Your Own Advocate with Brittany Elmslie
There is much to learn from other people's stories, if we take the time to stop and listen. Storytelling can be incredibly powerful and help us to find meaning, build connections and drive change. My guest this week, Brittany Elmslie has a story that's both extraordinary and extremely relatable. Brit has achieved more than your average 25 year old - she has reached the pinnacle of international sport, winning 2 Olympic gold medals. As the youngest person on the Australian Olympic team in 2012, Brittany 's strength, drive and determination got her to the podium. But there was a cost to her success and a challenging journey behind those medals. In episode 179 of Be The Drop , Brit reflects on the personal shame she felt during her Olympic career and how she overcame it by learning self-compassion. She discusses her retirement from sport in 2019 and the process she went through to discover her new "why", this is a must-listen for anyone going through a time of transition. ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US pod
S4 E178 · Sun, February 02, 2020
Self-Development Through Art Therapy With Bel Ryan
I'm a talker; but as a student and trainer of effective communication, I also know that communication is not just about talking. Communication begins with the stories we tell ourselves, and often we're not even aware of the impact our self-talk is having on us. This week's guest explains this concept and how art therapy can help. Bel Ryan describes art as naturally therapeutic. Through her work with teenagers as a school counsellor, she discovered that people are able to express themselves through art, even when they're unable or unwilling to express themselves verbally. In her business Ignite Art Therapies , Bel works with clients, using art therapy to help the unknown, become known. In today’s episode of Be The Drop , Bel discusses the human disconnect that exists in today's digital and hyper-connected world. She provides valuable insights into the process of art therapy, as well as tips and other simple tools to help today's busy professionals understand themselves better. ---- Another form of communication that we love is comedy. As Adelaide Fringe gears up to take over Adelaide, Eliza Thomas and Wendy Torbet offer you the opportunity to learn funny through An Introduction to Stand Up Comedy Writing; access more details via this link . ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S4 E177 · Sun, January 26, 2020
Small Business Digital Marketing With Sam Davies
This week's episode is ideal for anyone wanting to learn about small business digital marketing . As a small business owner, delivering content marketing and training services, I understand the incredible value in sharing the experience and knowledge from other business owners in this field. Sam Davies is the founder of Digital Noir, he's the 'Humans Aren't Robots' podcast host and a self-confessed BBQ enthusiast. Coming from a background in design and web development, he started his first marketing business in the UK. When he returned to Adelaide he decided it was time to put more of his own personality into his business. That's when Digital Noir was born. In today's episode of Be The Drop , Sam reflects on what it means to be sincere with your business messaging in today's digital world. We compare podcasting journeys and break down the content creation to distribution process whilst also sharing a wide range of small business digital marketing tips! ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on <a href="https://www.instagram.com/be_th
S4 E176 · Sun, January 19, 2020
Accessing Business Resources: Tips For Founders
Business founders are hard working, driven people. We commit 100% to our business(es), but with the burden of small business financial pressures, it can often feel like we have to juggle everything ourselves. However, my guest this week understands how important it is for founders to be part of a tribe and share business resources in order to support growth. Peta Ellis knows a thing or two about growth. As CEO of River City Labs, the company grew 550% and post-acquisition expanded into 3 states. Now, as co-founder of Tribe Global and Peak Performance Persona , Peta delivers programs that help business founders to create good personal routines and helps in building healthy business eco-systems, frameworks and infrastructure. In this episode of Be The Drop , Peta discusses issues facing founders in tech and business today, including resources available to help them. She reflects on the most important factors determining business founder success and the power of storytelling in connecting with your tribe. ---- Peta's episode was recorded LIVE at SouthStart in Adelaide - a convergence of humans, impact and technology. Where humans and machines create tomorrow, today. Hit this link if you'd like to learn more about SouthStart . ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S4 E175 · Sun, January 12, 2020
Technology And Customer Empathy With Nick Crocker
When you know what you want, decision making is easier. The hard part is figuring out what you want. Embracing the confidence in your decision making, allows you to enjoy wherever your the journey takes you. Someone who knows this through experience, is Australian entrepreneur Nick Crocker, who I had the pleasure of interviewing at Southstart 2019. Nick is a General Partner of Blackbird Ventures. His entrepreneurial tale started when he launched We Are Hunted , software that continuously scanned the Internet to identify the hottest new music. Having caught the startup bug, Nick then launched a digital healthcare company. As someone who was rubbing shoulders with the likes of MySpace, Foursquare, Flickr and Tumblr in 2009's Silicone Valley, and has written a blog posts with almost 900,000 reads, Nick has many stories to share. In today's episode of Be The Drop , Nick reflects on his extraordinary entrepreneurial journey, including selling his business to Twitter. He discusses the huge impact on his career that being surrounded by tech startup legends had and he shares his thoughts on the challenges tech companies have in demonstrating real empathy towards their customers. ---- Nick's episode was recorded LIVE at SouthStart in Adelaide - a convergence of humans, impact and technology. Where humans and machines create tomorrow, today. Hit this link if you'd like to learn more about SouthStart . ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us <a href="https://www.facebook.com/narrativemarketing/?fref=ts" target="_blan
S4 E174 · Sun, January 05, 2020
How To Achieve Peak Performance With Aaron Birkby
Life as a small business owner and the desire to constantly achieve peak performance, can be hard. When you're an entrepreneur or startup founder, you need to be extremely resilient. What's interesting, and what my guest this week knows only too well, is that often, one of the main things holding us back, is ourselves. Aaron Birkby describes himself as an "eco-system builder". With a background of more than two decades as a successful startup founder, receiving a 2016 Entrepreneur Of The Year award, he is also a public speaker, hackathon facilitator, corporate innovation advisor, cultural-transformation leader, board member, investor, mentor, and "adventure-preneur"! As co-founder of Peak Persona and Tribe Global , Aaron helps startups and individuals to achieve their full potential. In today's episode of Be The Drop , Aaron discusses the importance of small, personalised behaviour changes to our psychology and work habits. He provides numerous top tips that can empower us to become better communicators, healthier individuals and help us achieve peak performance. ---- Aaron's episode was recorded LIVE at SouthStart in Adelaide - a convergence of humans, impact and technology. Where humans and machines create tomorrow, today. Hit this link if you'd like to learn more about SouthStart . ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter<
S4 E173 · Sun, December 29, 2019
How To Set New Year Goals For 2020
I turn 40 in 2020, so it's a very exciting year for me. As I get older, my appetite for learning increases and I'm looking forward to achieving more by setting specific new year goals for 2020. To make sure goals are focused and productive, it's important to use a strategic framework or structured approach. Bel Ryan is the founder of Ignite Art Therapies . As a leading art therapist and creative facilitator for more than 15 years, Bel has extensive experience in supporting individuals and teams to be the best they can be. On the 18th January, Bel is holding an event called Create Your 2020 Vision , to provide clarity and connection to your vision and help make your dreams a reality. In today's episode of Be The Drop , Bel discusses the importance of honestly assessing your current state - the good, the bad and the ugly - before moving forward. She reflects on the power of reflection! And provides helpful tips and techniques for identifying and engaging with your new year goals. ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter .
S4 E172 · Sun, December 22, 2019
Podcast Recommendations From Narrative Marketing
2019 has been an incredibly exciting year for podcasting, with increasing numbers of people listening to, creating and investing in podcasts. As the number of podcasts increase, it can be hard to decide which one you should listen to - which is why we love podcast recommendations. According to the 2019 ABC Podcast Survey , word of mouth is the number 1 means of discovering new podcasts. When James Cridland from Podnews is presenting at conferences, he makes a point of recommending a podcast he's currently loving, so we've decided as our Christmas gift to you, to do the same. In today's episode of Be The Drop , members of the Narrative Marketing team each share our top 3 podcast recommendations. With recommendations of podcasts from thought provoking to crass humour, there's something for everyone.
S4 E171 · Sun, December 15, 2019
Celebrating Success In Business - SA Woman Awards
The SA Woman Awards are designed to showcase and celebrate the achievements of women-led businesses within the SA Woman network . I recently had the pleasure of attending these awards, to interview and gain insights from women who are winning in business. Carly Thompson-Barry is the founder of SA Woman. Through her entrepreneurial journey, she fundamentally understands the difficulties female entrepreneurs and business owners face via societal pressures, family responsibilities and unconscious biases. Carly created the awards night to celebrate women doing amazing things in all industries, in businesses of all sizes. In today's episode of Be The Drop , we are joined by Carly and winners from the SA Woman Awards night. We discuss the incredible value of a supportive network, and the winners share their top tips for success. Among the guests are Robyn Verrall , Alex Kay , Carolyn Jeffrey , Steph Malan , Megan Hodge , and Bree May . ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube h
S4 E170 · Sun, December 08, 2019
Sharing Australian Stories With Jon King
Many factors create culture. History, media and language all play a part in what makes up Australia. But community is perhaps what makes each of us Australians. The Community Broadcast Foundation is committed to help amplify a diverse range of community voices. Businesses should also support these voices, if we're to make a positive impact, socially and commercially. Jon King is the Grants Manager of the Community Broadcasting Foundation (CBF), a small charity that funds community media projects. The CBF looks after 450 community media initiatives across Australia, giving voices to thousands of everyday people, including many minority voices that may not otherwise be heard. In today's episode of Be The Drop , Jon discusses the place of community media in today's society. He provides extremely valuable tips on how to get started with your community media project and why it's so important to share your story or passion. ---- Narrative Marketing is currently working on a documentary series made possible with support from the Community Broadcasting Foundation. Hit this link to find out more about the funding support they provide. ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S4 E169 · Sun, December 01, 2019
Top Startup Tips From Farmwall's Serena Lee
I grew up in the agri-business world and cut my teeth in content marketing creating videos on pig farming for my parents' business. I'm now fascinated by the opportunities presented in AgTech. Agriculture and technology - two of the most species-defining human inventions - joining together to create new opportunities for our future. And what better way to explore these new, disruptive ideas than at Southstart with Farmwall co-founder Serena Lee . Farmwall , is an AgTech startup that designs urban farming technology and experiences to enhance fresh produce accessibility within cities. With three years in business, Farmwall installs indoor vertical farms. Farmwall dares to imagine that our cities can become food-producing ecosystems and that we can all achieve better wellbeing through sustainability and good nutrition. In today's episode of Be The Drop , Serena discusses the importance of being open to critical evaluation of your product or service. She reflects on the rapid growth of the urban farming movement and how valuable crowdfunding can be in understanding your market. ---- Serena's episode was recorded LIVE at SouthStart in Adelaide - a convergence of humans, impact and technology. Where humans and machines create tomorrow, today. Hit this link if you'd like to learn more about SouthStart . ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or <a href="https://twitter.com/be_the_drop" target="_bla
S4 E168 · Sun, November 24, 2019
Lessons From World Peace Game With John Hunter
As a mum and a marketer, I'm fascinated with how we connect to one another as humans - how we learn, how we relate and how we grow into being the best versions of ourselves. But who defined "best" and how do we instil this desire into our children? As adults, how do we avoid being derailed from that path? John Hunter is an educator of more than 40 years and the inventor of the World Peace Game , a fascinating child-centred, collaborative learning-based board game available in 36 countries. The game encourages children to develop effective communication and conflict resolution skills, while empowering them to experiment and make their own decisions. In today's episode of Be The Drop , John discusses the importance of teaching children self-empowerment and compassion. He reflects on how his supervisor's unwillingness to tell him what path to take ended up being the space he needed to develop his life's work. ---- This interview was recorded at Annesley Junior School by Narrative Marketing whilst delivering a video project - check out the video via this link or head to our YouTube channel . John's program at Annesley was sponsored by the Embassy of the United States, Canberra. ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S4 E167 · Sun, November 17, 2019
Bruce Djite On Teamwork: From Sport To Business
Leadership and teamwork are highly valued skills in both sport and business. As an elite, team sport athlete, the ability to work together in an effective team, is critical for success. Winning teams are those that effectively draw on the strengths of all players. Bruce Djite , is the Director of Football at Adelaide United , after retiring from a successful international soccer career. Bruce represented Australia 9 times for the Socceroos, he also served as a member on the Professional Footballers Australia Executive Committee for more than four years and scored a total of 41 goals in 158 games with Adelaide United. In today's episode of Be The Drop , Bruce discusses the skills he's learnt playing in teams with diverse cultures, and the value multiple perspectives add to effective teamwork. He also shares his tips on the importance of honesty and managing expectations in order to communicate effectively. ---- If you're looking to keep up to date with latest podcasting trends I whole-heartedly recommend subscribing to Podnews - you can access the site via this link or head to podnews.net in your web browser. ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S4 E166 · Sun, November 10, 2019
Creativity In Business With Finbar O'Hanlon
It can seem difficult to create a point of difference for your business. There are learned perspectives and attitudes that prevent us from seeing outside traditional viewpoints. However if we allow ourselves to be open to new ideas and ways of thinking, great success can be achieved through creativity in business. Different is nothing to be afraid of, as Finbar O'Hanlon emanates in his daily life, as a musician and creative entrepreneur working with corporate boards and other entrepreneurs. His career experience with composing and technology has led him to speak to a variety of audiences and play in an array of bands, including The Cure and Limp Bizkit. In today's episode of Be The Drop , different is the new conservative, as Finbar explains risk and tears down the current paradigm of creativity in business. His experience in dealing with both the creative and corporate world gives him great insights into the blending of knowledge between the two. ---- If you're looking to keep up to date with latest podcasting trends I whole-heartedly recommend subscribing to Podnews - you can access the site via this link or head to podnews.net in your web browser. ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S4 E165 · Sun, November 03, 2019
The Latest 'Podnews' With James Cridland
Podcasting is the storytelling revolution that empowers the everyday person with the opportunity to create and share their own audio content.t. We all have something to say, but the challenge is to create good content that gets attention in today's media climate. As a podcast producer, Podnews, is my number 1 resource to help navigate the world of podcasting. James Cridland , the editor of Podnews , is a radio futurologist and podcast industry expert, giving commentary and influencing the trajectory of podcasting to keep it in the hands of the people. In publishing his daily news source and podcast resource, James has helped thousands of podcasters find their way in an ever-changing industry. In today's episode of Be The Drop , James explains the importance of publicly operated media and how to improve the content and popularity of your podcast. Backed by useful statistics and insights, James lends his expertise to answer burning questions of creators and provide useful tips to help share their passions effectively. This episode was recorded LIVE at the Podcast Trends Presentation in Adelaide. ---- If you're looking to keep up to date with latest podcasting trends I whole-heartedly recommend subscribing to Podnews - you can access the site via this link or head to podnews.net in your web browser. ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S4 E164 · Sun, October 27, 2019
Stress Management: Before The Breakdown
When it comes to looking after ourselves, most of us treat symptoms when they appear instead of managing our lifestyle to prevent them from occurring. Stress management is one such issue that stops us from working effectively and enjoying time out of the office, yet most of us don't prevent overload until it's too late. Susie Hopkins is an expert on stress, she knows exactly what the weight of stress feels like whether it be stress from work, family, or your own expectations. Susie's reaction to the stress in her life was to learn how to manage them, and based on the knowledge she built from her journey, she established Lilo Wellness , a science-based stress management business. In today's episode of Be The Drop , we discuss techniques to deal with the hurdles life throws our way. Susie's own stress-inducing journey from nurse to small business owner is one of many examples she uses to explain why we get stressed, what the consequences are, and how we can both manage and prevent stress. ---- When I find something useful for my business, I like to share the love! For royalty free music on podcasts and videos, we love Soundstripe; it's got lots of great tunes and no boring 'elevator music'. As a Soundstripe Partner we're excited to offer you a 10% discount code. Use this link to access the discount or enter the code: BE THE DROP at Soundstripe checkout. ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au<
S4 E163 · Sun, October 20, 2019
How To Communicate With Impact
TED Talks deliver "ideas worth sharing" but what makes one presentation more captivating than others? When information is presented to us, it's difficult to remember a string of facts, instead, people connect and empathise through the use of story, to teach knowledge and impart wisdom. Jon Yeo , Curator and Licensee of TEDxMelbourne, is a communication expert, a facilitator of growth, and an entrepreneur. Jon has a rich history of helping leaders engage their followers, and for developing speakers to present both TED Talks and business presentations. In today's episode of Be The Drop , Jon explains why we need good communication skills and how to develop them. He shares real examples and relatable analogies to show how stories affect us, and how we can don't do our pitches justice without them. ---- James Cridland, Podnews.net Editor and international podcast speaker is coming to Adelaide on Wednesday 23rd October to present the latest data on podcasting trends from around the world. I'm super excited to host this event and would love to see you there. Use this link or the code "heroes" and you'll even jag a discount. --- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S4 E162 · Sun, October 13, 2019
Leadership Skills From The Inside Out
Leadership skills are not necessarily innate, like any skill, they require training and practice. Effective leadership can include a broad range of skills and a wide range of management styles; the challenge within this, is to identify your own unique leadership style. Matt Cesaro and Mia Handshin are the Co-Founders of LeadersHP , a business focused on helping to develop leaders from the inside out. Their mission is to support leaders to develop higher perspective, purpose, and ultimately, to lift their performance in leadership. In today's episode of Be The Drop , Matt and Mia share their stories on how to build positive leadership skills. The dynamic duo focus on their personal growth, share some of their valuable teachings and develop the discussion about storytelling, self-authorship, and setting values. ---- James Cridland, Podnews.net Editor and international podcast speaker is coming to Adelaide on Wednesday 23rd October to present the latest data on podcasting trends from around the world. I'm super excited to host this event and would love to see you there. Use this link or the code "heroes" and you'll even jag a discount. --- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us <a href="https://www.facebook.com/narrativemar
S4 E161 · Sun, October 06, 2019
Building Business Relationships In Construction
Many factors contribute to building a successful business. Strategy, structures and procedures all contribute to improved performance. Something that is less tangible but arguably more important, is the business relationships that underpin growth. For it's the people within your organisation and the relationships they develop, that actually makes the business successful. James Sarah , is the Joint Managing Director of the SARAH Group , a third generation family business established in 1961. The Sarah Group comprises of Sarah Constructions , a commercial construction contractor, and Hindmarsh Plumbing , a commercial plumbing, maintenance and water treatment contractor. In today's episode of Be The Drop , James discusses his role in maintaining the family business values through growth and expansion. He reflects on how an exchange to Japan helped shaped his life learning approach and also shares his top tips to build successful business relationships. --- James Cridland, Podnews.net Editor and international podcast speaker is coming to Adelaide on Wednesday 23rd October to present the latest data on podcasting trends from around the world. I'm super excited to host this event and would love to see you there. Click this link for full event details and to book your ticket. --- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on <a href="https://www.instagram.c
S4 E160 · Sun, September 29, 2019
Startup Incubator Explained: Nurturing New Ideas
Startup incubators are catalysts for change. While they don't develop the ideas or make the deals to turn those ideas into reality, they provide a space to nurture the people who have the drive to do great things. So who gets behind a startup incubator and how do you become a catalyst for others? Jason Neave is the inspirational Director of the Moonshine Laboratory , an incubator born of passion out of the Distillery, the digital marketing agency of which Jason is the Managing Director. Through his experience developing business strategies, positioning products, and in developing his own startup Punt Club , Jason is very fluent in the language of entrepreneurs. In today's episode of Be The Drop , a story of pursuit and passion, Jason describes the difficulty of fostering innovation, and how a startup incubator can help this. Between speaking client dialect, changing customer behaviour, and driving growth by investing in himself, Jason shares many valuable lessons. ---- When I find something useful for my business, I like to share the love! For royalty free music on podcasts and videos, we love Soundstripe; it's got lots of great tunes and no boring 'elevator music'. As a Soundstripe Partner we're excited to offer you a 10% discount code. Use this link to access the discount or enter the code: BE THE DROP at Soundstripe checkout. ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or <a href="https://twitter.
S4 E159 · Sun, September 22, 2019
Creating A Documentary Series - The Journey Begins
I'm very excited in this episode to announce a special project that we're currently working on. With assistance from the Community Broadcasting Fundation, Channel 44 and supporting partners, we are creating an 8 part TV, web and podcast interview series called: Transcending The Gender Narrative. The aim of the series is to provide a diverse viewpoint of the women and men, who are championing diversity and equality. The series will share positive success stories from women as well as insights from the men who are proactive in this space. We will investigate how to shift our conversations from an "us + them" or "he + she" mentality to an inclusive approach, that focuses on us as humans, rather than focus on our gender. In today's episode of Be The Drop , I discusses why we are creating this documentary series, and we hear from two of the project team members. I also explain the process we're going through in order to create content that we hope will help shape change to the limitations of our current gender narratives. ---- This documentary series was made possible with support from the Community Broadcasting Foundation. Find out more at cbf.org.au ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S4 E158 · Sun, September 15, 2019
The Importance Of Life Long Learning And Mentors
Working with mentors and embracing a commitment to life long learning can have significant benefits both in our personal and business life. Understanding different perspectives and building knowledge from others already experienced in our field, helps us build on our strengths and develop our weaknesses. Tim Prosser has a background in IT, is a start-up business mentor at Remarkable and is passionate about reimagining life long learning. His work has connected people, assisted freelancers tackle business problems, and helped social entrepreneurs bring revolutionary and liberating technology to support people with disabilities. In today's episode of Be The Drop , Tim discusses the progress of entrepreneurialism in Australia. Tim shares his insight into life long learning, what we can do to overcome education challenges in our society, and what our government can do to remove some of these challenges. ---- When I find something useful for my business, I like to share the love! For royalty free music on podcasts and videos, we love Soundstripe; it's got lots of great tunes and no boring 'elevator music'. As a Soundstripe Partner we're excited to offer you a 10% discount code. Use this link to access the discount or enter the code: BE THE DROP at Soundstripe checkout. ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S4 E157 · Sun, September 08, 2019
Brand Story: Put Your Customer At The Centre
On a daily basis, we are bombarded by social messages, advertising and news - it can be overwhelming. This overwhelm makes it hard for communicators to get cut through with their brand story. With so many great brands in existence, how do we find our unique story that connects us with our audience? Jodie Metaxiotus is a founding partner of The Garden Agency , a place to grow brands and develop communications. From a corporate background to a personal business venture, Jodie has worked for and with a variety of businesses to inspire and craft their stories. In today's episode of Be The Drop , we cut through the noise and discuss brand story development, looking at the process and inspiration required. Jodie shares her years of wisdom to help you communicate a consistent story to your customers. ---- When I find something useful for my business, I like to share the love! For royalty free music on podcasts and videos, we love Soundstripe; it's got lots of great tunes and no boring 'elevator music'. As a Soundstripe Partner we're excited to offer you a 10% discount code. Use this link to access the discount or enter the code: BE THE DROP at Soundstripe checkout. ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S4 E156 · Sun, September 01, 2019
Instagram Marketing - Tips To Build Real Connection
Instagram marketing is one of the many evolving areas of social media platforms, apps, and tools now available for businesses to communicate with their customers. With many regular changes, it can be difficult to keep abreast of how best to use these technologies to expand our business reach and build authentic connections. Jumper Media is an adaptive business, delivering digital marketing expertise, with a focus on Instagram. Ian Ryan has worked with Jumper Media since its humble beginnings as a team of four, to a company with now over sixty employees, all working to help their clients get a handle on their digital content marketing. In today's episode of Be The Drop , Ian and I discuss the digital content landscape, and the expansion of Instagram marketing. Ian also shares some hot tips for creating engaging Instagram content, the current trends of the platform, and how Instagram stories are helping build deeper connections. ---- When I find something useful for my business, I like to share the love! For royalty free music on podcasts and videos, we love Soundstripe; it's got lots of great tunes and no boring 'elevator music'. As a Soundstripe Partner we're excited to offer you a 10% discount code. Use this link to access the discount or enter the code: BE THE DROP at Soundstripe checkout. ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S3 E155 · Sun, August 25, 2019
Creative Intelligence To Strengthen Your Brand Story
Australians average five to seven career changes in their lifetime, which builds a diversity of knowledge and experience. Our varied life journeys require adaptation as we develop new skills and abilities. In a similar way, businesses need to change and adapt to evolving market conditions and a key to this, is improved creative intelligence. Keeva Stratton is the director of Quip Brands, a collection of experienced and inspired storytellers. Keeva has studied and practiced communicating through language, film, and even law studies. Keeva combines this expertise, to help her clients develop bold ideas that capture attention. In today's episode of Be The Drop, Keeva explains how to use your authentic voice to expand your branding. Keeva teaches us to elicit emotion in our stories, to learn from diverse perspectives, and shares her top tips to help businesses build their creative intelligence. ---- When I find something useful for my business, I like to share the love! For royalty free music on podcasts and videos, we love Soundstripe; it's got lots of great tunes and no boring 'elevator music'. As a Soundstripe Partner we're excited to offer you a 10% discount code. Use this link to access the discount or enter the code: BE THE DROP at Soundstripe checkout. ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S3 E154 · Sun, August 18, 2019
S P A C E Series: The Power Of Doing Different
space series set ambitions to bring together "a community of disruptive leaders to disconnect, collaborate, and create. For unlikely people, to share unexpected conversations." s p a c e 2019 was all these things and more. I returned feeling positively vulnerable and expanded. Many conferences talk about uniting community to drive change but in reality, unlike s p a c e, few truly do. CJ Holden is one of the creators of space series , an event which defies traditional description; more like a festival of ideas than a conference, it successfully delivered something different. There are no official speakers or themes at s p a c e, the content is designed and led by the guests. The program is co-created with all guests contributing; there are no passive participants at s p a c e. In today's episode of Be The Drop, CJ shares his inspiration to disrupt the conference format by curating a truly immersive and results driven experience. We discuss how space series successfully delivered productive and inspiring conversations, and celebrate the post event achievement of community driven action. ---- When I find something useful for my business, I like to share the love! For royalty free music on podcasts and videos, we love Soundstripe; it's got lots of great tunes and no boring 'elevator music'. As a Soundstripe Partner we're excited to offer you a 10% discount code. Use this link to access the discount or enter the code: BE THE DROP at checkout. ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or <a href="https://twitter.com/be_the_drop" target="_blank" re
S3 E153 · Sun, August 11, 2019
Indigenous Stories On Screen With Penny Smallacombe
Stories told through film or television, have the unique ability to help us understand alternative experiences and view points. An important part of the work by Screen Australia , is the focus on helping to share stories from minority or under-represented groups, such as Australia's indigenous stories. Penny Smallacombe is the Head of Indigenous content at Screen Australia. Penny is a Member of the Maramanindji people, from the Northern Territory. She has produced numerous documentaries, produced and directed content for ABC Television and was a a Senior Programmer for NITV at SBS. In today's episode of Be The Drop, recorded LIVE at the Screen Makers Conference , Penny shares her journey in the film and screen industry. She discusses the critical importance of creating and sharing indigenous stories via the screen and also provides a range of tips, to help people get started in the industry. ---- Do you struggle to find good royalty free music? We use and recommend Soundstripe across podcasts and videos as we love the variety of sounds with none of the boring 'elevator music'. As a Soundstripe Partner we're excited to offer you a 10% discount code to access great tunes for your next project. Access the discount via this link or enter the code: BE THE DROP at checkout. ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S3 E152 · Sun, August 04, 2019
Storytelling Through Film - Rebecca Summerton Of Closer Productions
Storytelling through film captures our visual and auditory senses, it can transport us into other places, other peoples lives and other perspectives. Working in film is a dream many may have, but it is a challenge industry to get into and even harder to have success in. Rebecca Summerton is a producer who works across genres and platforms and is the co-owner/director of the multi-award winning screen production company Closer Productions . Her feature film credits include break out low budget feature 52 Tuesdays through to her most recent project, The Hunting which is currently screening on SBS. In today's episode of Be The Drop, recorded LIVE at the Screen Makers Conference , Rebecca explains her will and inspiration to create and facilitate enchanting and enlightening storytelling though film. Creating for the screen is a complex and collaborative process, and Rebecca discusses how doing it differently, can help build your career. ---- Do you struggle to find good royalty free music? We use and recommend Soundstripe across podcasts and videos as we love the variety of sounds with none of the boring 'elevator music'. As a Soundstripe Partner we're excited to offer you a 10% discount code to access great tunes for your next project. Access the discount via this link or enter the code: BE THE DROP at checkout. ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow
S3 E151 · Sun, July 28, 2019
How To Make A Podcast: Lessons We've Learnt
If you're a regular listener, you'll know we love podcasts. Not only do we create and release this podcast; we help a range of clients to record, edit and distribute their podcasts. Along our podcasting journey we have learnt a HUGE amount. It can seem like a complicated process to get started, but learning how to make a podcast, with great content and awesome audio quality, is getting easier. Chris Warman is a digital content producer and chief videographer for Narrative Marketing. As the editor for Be The Drop Podcast, which is coming up to four years broadcasting, Chris has lots of practical experience to help you learn, the technical side of telling stories. In today's episode of Be The Drop, Chris and Amelia discuss the equipment, recording and editing required to make a podcast. Chris offers his top tips for producing and making your audio sound polished. This is an informative episode, to help you learn from the podcasting knowledge we've gathered. ---- Do you struggle to find good royalty free music? We use and recommend Soundstripe across podcasts and videos as we love the variety of sounds with none of the boring 'elevator music'. As a Soundstripe Partner we're excited to offer you a 10% discount code to access great tunes for your next project. Access the discount via this link or enter the code: BE THE DROP at checkout. ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S3 E150 · Sun, July 21, 2019
Embrace Your Self Worth To Drive Your Success
Meeting expectations is something that can often cause people anxiety or stress. Some of the worst expectations are the unrealistic ones we place on ourselves in an attempt to 'be successful'. However, there is no universal determination of success and therefore many of these expectations become unattainable. The challenge is therefore how to create our own definition of self worth and value. Milly Toovey has battled with expectations throughout her life. Through her work for SACARE and side hustle MILCO , Milly is driven to help others who may also face these challenges. Having travelled and worked around the world, Milly has developed brand identities for a diverse range of businesses while also finding her own identity and setting her own expectations. In today's episode of Be The Drop, Milly shares how her personal experiences feed into her professional life as she developed from follower to leader, to determine her own unique self worth. Milly's story shows how we can do good while we do well, and how to positively impact communities by sharing our stories. ---- Considering starting your own podcast? At Narrative Marketing, we deliver a full range of podcast production options . Or if you'd like help getting started to produce your own content, I also deliver podcast training programs; view full training details via this link . ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram
S3 E149 · Sun, July 14, 2019
Email Marketing, The Unsung Digital Marketing Hero
Digital marketing is no longer an optional channel for businesses who want to build their profile, however many businesses are confused about how to effectively utilise the different platforms and channels. Email marketing for example, while not as 'sexy' as some of the newer forms of digital marketing, it is still a highly effective communication tool, that is often overlooked or underestimated. Fiona Blinco is an experienced digital and email marketing consultant. Through her business, DIY Digital , Fiona loves helping her clients to build their businesses by creating a savvy online presence. Fiona also delivers a range of DIY packages, to help small businesses manage their own digital marketing. In today's episode of Be The Drop, Fiona breaks down some of the stigmas of digital and email marketing. Whether you want to build on your communication with clients, industry peers or need to develop your brand profile, Fiona shares her top tips to help you achieve your communication goals. ---- Considering starting your own podcast? At Narrative Marketing, we deliver a full range of podcast production options . Or if you'd like help getting started to produce your own content, I also deliver podcast training programs; view full training details via this link . ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au <
S3 E148 · Sun, July 07, 2019
Vinnies CEO Sleepout 2019: Together We Can Make A Difference
June is a significant time for business, preparing from end of financial year, may seem tedious and difficult, however, this pales in comparison to the challenges faced by our homeless population on cold and wet winter nights. This year was my fourth year participating in the CEO Sleepout, which to me is an opportunity to be a part of something that raises both funds and awareness for the vulnerable in our community. The Saint Vincent de Paul Society , often referred to as Vinnies, is an organisation giving the Australian homeless population a hand up, not a hand out. With 60,000 members and volunteers in Australia, Vinnies has helped change lives of those in need since 1854. In today's episode, I speak to a number of participants and volunteers at the CEO Sleepout. I share the stories and motivations from some of the people who are passionately and actively working to help reduce homelessness; to help us consider what other things we can do to help support this worthy cause. Recorded LIVE from the Adelaide CEO Sleepout. ---- If you haven't yet donated to Amelia's fundraising for Vinnies, it's not too late! Head to the www.ceosleepout.org.au and search for Amelia Veale in the search bar. All donations, big and small are greatly appreciated and help make a difference. ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S3 E147 · Sun, June 30, 2019
Become A Business Disruptor: Lead From The Heart
The pressure to maintain the status quo and deliver to pre-existing market expectations is felt by many small businesses. There is serious financial risk associated with forging a new way of doing business, and whilst business disruptor are fast becoming a popular buzz words, the reality of potentially alienating customers through disruptive business practice, can be daunting. Avanti Care , is an excellent example of forging a new path and leading by example. Lidia Conci , the Managing Director of Avanti Care, is focused on creating a movement within aged health care, to help elderly people lead more independent, healthy, and fulfilling lives. In today's episode of Be The Drop, Lidia shares how trusting herself has improved her business and also helped her to win the SA Small Business category in the Telstra Business Women's award. By embracing her purpose in her approach to client and business relationships, Lidia has opened herself to a range of previously inconceivable successes. ---- Considering starting your own podcast? At Narrative Marketing, we deliver a full range of podcast production options . Or if you'd like help getting started to produce your own content, I also deliver podcast training programs; view full training details via this link . ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemark
S3 E146 · Sun, June 23, 2019
Business Publishing: How To Accelerate Growth
Understanding business publishing within content marketing is one of the most critical of marketing's key elements. "Marketing" in the digital world is really a function more than a role now, given the remit is so broad. Seeing one aspect of this function as a 'publishing capability' provides SMEs with a powerful tool to help them grow their business. Leticia Mooney is a publisher and content specialist, and Queen Pixie at her business, Brutal Pixie . Leticia has published three books, written boundless blogs, and directed content departments for many businesses, giving her the expertise to train others, consult, and publish great content herself. In today's episode of Be The Drop, we delve into the hearts and minds of audiences, exploring the practice of creating content, and discuss the many facets of marketing in today's digital world. Leticia explains her approach to content marketing, and the value of business publishing for SME's. ---- Considering starting your own podcast? At Narrative Marketing, we deliver a full range of podcast production options . Or if you'd like help getting started to produce your own content, I also deliver podcast training programs; view full training details via this link . ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S3 E145 · Sun, June 16, 2019
Diversity In The Workplace And Social Enterprise
Increasing evidence demonstrates that diversity in the workplace leads to better innovation and improved financial performance. Accepting people of all backgrounds, gender and varying physical capacity, is not just a nice idea, but when it comes to business, adopting an altruistic approach is also good business strategy. Sarah Gun is an inspiring social entrepreneur, disruptor, and founder of GOGO events . Sarah is an activator for SheEO, Founder of Social Change Headquarters, and Director of GOGO Labour Hire. She is well versed in dealing with people from all walks of life, and is passionate about helping others do good. In today's episode of Be The Drop, Sarah shares her mechanisms for achieving positive business outcomes, and how changing your structures, presumptions of business, and approaches to hiring can improve business performance and at the same time, provide positive community outcomes. ---- Considering starting your own podcast? At Narrative Marketing, we deliver a full range of podcast production options . Or if you'd like help getting started to produce your own content, I also deliver podcast training programs; view full training details via this link . ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or <a href="https://twitter.com/be_the_drop" target="_blank" rel="n
S3 E144 · Sun, June 09, 2019
Cooperatives And Mutuals: A Community Based Business Model
Mutual run organisations is a business model that not all people understand - even people who are actually members of a Cooperative or Mutual. In this model, customers earn their right to influence the organisation, not for direct investment, but with their custom. It's a model that is becoming more popular along with the rise of social enterprises. The Business Council of Cooperatives and Mutuals is an organisation that promotes, advocates, and represents Cooperative and Mutual Enterprise (CME). 8 in 10 Australians are involved or are customers of a cooperative or mutual, and Melina Morrison the CEO at BCCM is agitating legislators and regulators to raise awareness of the value of this business model. In today's episode of Be The Drop, Melina explains the benefits to both consumers and our economy. She share stories of communities who are uniting and through Cooperatives and Mutuals, to increase accessibility of renewables, health services, housing, and many other significant functions. ---- Considering starting your own podcast? At Narrative Marketing, we deliver a full range of podcast production options . Or if you'd like help getting started to produce your own content, I also deliver podcast training programs; view full training details via this link . ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.
S3 E143 · Sun, June 02, 2019
Time Management And Mindfulness For Optimal Performance
As modern life becomes more complex, and work pressures increase, stress and burnout are becoming increasingly common complaints. Quality of life isn't in the standard business vocabulary, but time management is, and according to this week's guest, this is one key element to achieving a manageable balance in your life. Alexandra Laws is a leading Human Performance coach who moved from optimal performance in athletics, to teaching optimal performance in the corporate sector. Having won world championship medals, and assisted olympic medal winning athletes, Alex has proven her method with some of the world's highest achievers. In today's episode of Be The Drop, Alex demystifies Optimal Performance and she explains how mindfulness, discipline, and time management, are critical elements to achieve optimal performance and reduce stress. ---- Considering starting your own podcast? At Narrative Marketing, we deliver a full range of podcast production options . Or if you'd like help getting started to produce your own content, I also deliver podcast training programs; view full training details via this link . ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S3 E142 · Sun, May 26, 2019
Championing Female Leaders In Business: The Edge PR
Women make up 51% of the Australian population however, there is not 51% representation of female leaders in business. We know that many women, and men, want equality, so it's now time to move beyond talking and to actually make headway in bringing about gender equality. The Edge PR is run by two female leaders who are on a mission to celebrate women in their professional lives, with media and leadership training, and by revolutionising female representation in mainstream media coverage. Tamsin Simounds and Amy Chandler are entrepreneurs and seasoned professionals in leadership and public relations. In today's episode of Be The Drop, Tamsin and Amy explore the next steps for female leaders in business who want to get their voice heard and become effective leaders. The dynamic duo also discuss their approaches to business and reflect on how they came to form, The Edge PR. ---- Considering starting your own podcast? At Narrative Marketing, we deliver a full range of podcast production options . Or if you'd like help getting started to produce your own content, I also deliver podcast training programs; view full training details via this link . ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S3 E141 · Sun, May 19, 2019
Accounting For Creative Business With The Real Thiel
Accounting for creative business is not a statement you often hear, or two groups of people you'd normally associate. However, finance is the basis of any business, and the creative arts experience sales, tax, and accounting in the same way any other business does. Lauren Thiel, Director at The Real Thiel is changing how we see accounting and business for creative minds. Lauren is a performer, an entrepreneur, and most importantly, an accountant who is focused on teaching and helping creative people achieve financial success. In today's episode of Be The Drop, Lauren demonstrates her passion as she reflects on her business journey. Lauren shares her top accounting solutions for creatively minded business owners, she also talks us through her branding development and sales funnel considerations. ---- Considering starting your own podcast? At Narrative Marketing, we deliver a full range of podcast production options . Or if you'd like help getting started to produce your own content, I also deliver podcast training programs; view full training details via this link . ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S3 E140 · Sun, May 12, 2019
Electric Cars: An Eco-Friendly Future With MyCar
The rise of electric cars is happening across the globe, although Australia is currently lagging behind when it comes to cleaner, greener transport options. However, a recent report funded by Jaguar claims two thirds of Australians will have an electric car within the next 10 years. Mark Harrington is a pioneer in eco-friendly business, recognising the potential and untapped market of green transport, by delivering chauffeured or leased hybrid and fully electric cars. In an age of ride sharing and Uber, myCar is a door-to-door, on demand, individually tailored service that is set to shake up Adelaide's approach to transport. In today's episode of Be The Drop, Mark describes the challenges of being the first to market. Mark discusses why he implements a collaborative approach, and how his adaptability has been critical to allow for future expansion. ---- Considering starting your own podcast? At Narrative Marketing, we deliver a full range of podcast production options . Or if you'd like help getting started to produce your own content, I also deliver podcast training programs; view full training details via this link . ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S3 E139 · Sun, May 05, 2019
Rise Of Podcasts: On-Demand Content With Tim Whiffen
On-demand content is now the preferred option for many consumers. Like Netflix is slowly strangling free to air TV, podcasts are slowly taking over space previously controlled by the commercial radio market. The difference - podcast, as on-demand content, allow listeners to chose when, where and what they listen to. Tim Whiffen is a producer for the Auscast Network , and the co-host of three podcasts, Blind Insights , That Wall Street Guy , and STRATEGIKON . After learning interviewing skills through a media degree, combined with 5 years of radio work, Tim has a passion for sharing knowledge and discussing ideas. In today's episode of Be The Drop, Tim shares his podcast experiences, from how to distribute, to predictions of where the platform is going, as well as the qualities required for making good podcasts. ---- Considering starting your own podcast? At Narrative Marketing, we deliver a full range of podcast production options . Or if you'd like help getting started to produce your own content, I also deliver podcast training programs; view full training details via this link . ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US <
S3 E138 · Sun, April 28, 2019
Building A Social Enterprise With Justin Westhoff And Scott Rogasch
Across the globe, organisations known as a 'social enterprise' are on the rise. According to Social Traders , these are businesses that trade to intentionally tackle social problems, improve communities, provide access to employment and training, or help the environment. Forage Supply Co , established by two friends, Justin Westhoff and Scott Rogasch, is a social enterprise focused on environmental sustainability, building opportunities to help people live sustainably, and with a driving goal to deliver services that help reduce homelessness. They deliver a range of sustainable products including Barossa Valley wines, vegan food trucks and ethical clothing. Their latest project is focused on building off-the-grid housing to help reduce homelessness. In today's episode of Be The Drop, Justin and Scott share how they brought together their passion for environmental sustainability and a desire to provide meaningful support to the Hutt Street Centre, to create their social enterprise. They also discuss how they balance the need to make a profit to grow their business whilst at the same time donating time and money to support others in need. ---- Considering starting your own podcast? At Narrative Marketing, we deliver a full range of podcast production options . Or if you'd like help getting started to produce your own content, I also deliver podcast training programs; view full training details via this link . ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on <a href="htt
S3 E137 · Sun, April 21, 2019
Journey Of A Professional Magician With Matt Tarrant
Making a living as an entertainer in any field is challenging, as a professional magician the opportunities to do so are very limited. To be successful in this field requires patience, discipline and resilience; plus maybe a pinch of magic! Matt Tarrant is one of Australia's leading magicians and mentalists. Matt has sold out at the Adelaide Fringe Festival for the last six years, earning him a stack of awards. His shows are packed with interactive, engaging magic and mind-blowing mentalism. In today's episode of Be The Drop, Matt shares the highs, lows and lessons he's learned from building a business model as a professional magician. He also explains why an important element of his business is to help nurture and support emerging performers. ---- Considering starting your own podcast? At Narrative Marketing, we deliver a full range of podcast production options . Or if you'd like help getting started to produce your own content, I also deliver podcast training programs; view full training details via this link . ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S3 E136 · Sun, April 14, 2019
Heysen Trail Highlights With Simon Cameron
The Friends of the Heysen Trail (FOHT) is a volunteer organisation working to raise public awareness of the incredible bushwalking opportunities in South Australia, with specific focus on the Heysen Trail. Simon Cameron is a bushwalking enthusiast, volunteer Walk Leader with the FOHT and author of the recently released book, Heysen Highlights - A Companion Guide To The Heysen Trail . Simon's book touches on the history, indigenous culture, scenery, geological features and importance of the Trail. In today's episode of Be The Drop, Simon shares stories from the Heysen Trail, lessons he's learning and connections he's made through bushwalking. Simon also describes the personal development and life skills you can build by getting active outdoors. ---- Considering starting your own podcast? At Narrative Marketing, we deliver a full range of podcast production options . Or if you'd like help getting started to produce your own content, I also deliver podcast training programs; view full training details via this link . ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S3 E135 · Sun, April 07, 2019
Communication: From The UN To Business With Thilan Legierse Sn3 Ep135
The United Nations was established to maintain international peace and security, and the UN representatives face danger and conflict on a daily basis. When the welfare of others is part of your job description, the most important foundation for your duties, is communication. Thilan Legierse is a communications specialist and business consultant, with years of experience working in post-war zones for the UN. As a specialist in international war crimes, Thilan has seen some of the worst breakdowns in communication in the world, and the consequences of conflict. In today's episode of Be The Drop, Thilan recounts her journey in the UN, followed by her transition from public to private work. Thilan's insights into the business world are deeply connected to human nature, she shares how this has shaped her approach for dealing with communication breakdown, and building successful teams. ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S3 E134 · Sun, March 31, 2019
Palliative Care - Conversations We Need To Have With Ella Stratton
Palliative care is bittersweet, we are grateful to have it, but accepting this requires us to face the frail nature of life. Palliative care extends beyond removing pain and creating comfort, it's about making sure the patient doesn't count days, or forget their lives matter, for young and old. Ella Stratton is the Director of HAS Foundation , an organisation setup to help families with children with life limiting conditions. Ella began this foundation after her son Hunter Alfred Stratton, passed away. Since losing her child, Ella has found the strength to tell others of her journey so they can learn from her experience, and she is also working to serve and nurture others by creating care packages through her foundation. In today's episode of Be The Drop , Ella shares her emotional and moving story of her family's palliative care experience. Ella explains how Hunter and the strength he showed in life, motivates her to create programs and services to help others who also find themselves in this heartbreaking situation. ----- This episode talks openly about death which some listeners may find upsetting. If you or someone close to you needs support navigating palliative care, contact the HAS Foundation or visit Paediatric Palliative Care for an Australia wide list of support services. ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitt
S3 E133 · Sun, March 24, 2019
How To Create Video For Business
Video content is a critical element for marketing in 2019. According to Cisco's international research, by 2022, online videos will make up more than 82% of all consumer internet traffic — which is 15 times higher than it was in 2017. As a service provider of video content, I am frequently asked for advice on the best way for businesses to utilise the power of video content - and my answer might surprise you! In today's episode of Be The Drop , I share with you my thoughts on how to realistically and affordably include video content into your marketing mix and I share some of my top tips for equipment + processes that will help improve your in-house video content. ---- Considering starting your own podcast? At Narrative Marketing, we deliver a full range of video production options . Or if you'd like to learn how to produce your own in-house video content, I also deliver video training programs; view full training details via this link . The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S3 E132 · Sun, March 17, 2019
Startup Success That Saves Lives With Mathew D'Onofrio
Nightlife evokes thoughts of fun and entertainment. Unfortunately sometimes nightlife fun, can end badly. First aid isn't always on hand, ambulances don't always make it in time, and young people may not call paramedics for fear of being judged or getting in trouble. Mathew D'Onofrio , a Forbes listed 30-under-30 entrepreneur, is a trained nurse and St John's Ambulance volunteer. Whilst volunteering, he recognised the gap at events and parties where timely first aid, that is accessible to youth, is needed. To fill this void, Mathew created Nightlife First-Aid. In today's episode of Be The Drop , Mathew talks us through his journey from helping his friends at parties, to overcoming abuse, building a business, and saving lives. Mathew's development has inspired him to share his tips on learning, mental health, and following your passion. ---- Considering starting your own podcast? At Narrative Marketing, we deliver a full range of podcast production options . Or if you'd like help getting started to produce your own content, I also deliver podcast training programs; view full training details via this link . The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S3 E131 · Sun, March 10, 2019
Conflict Resolution With Kate Russell
Conflict is something many of us would normally try to avoid. Driven by a breakdown in communication, conflict resolution requires open and respectful conversations that whilst may feel awkward, deliver incredible results. Kate Russell, is a professional conflict mediator, who has worked in the area of conflict resolution for 25 years. In her new book, Leaders Who Lead , Kate details the effective leadership skills and methods of prevention, that help disrupt the cycle of conflict. In today's episode of Be The Drop , Kate shares her story of health and dependency, and how the experience of changing her life has revolutionised her approach to conflict. Kate discusses how communication, empathy, and courage are central to resolving issues and, preventing them for occurring again. ---- Considering starting your own podcast? At Narrative Marketing, we deliver a full range of podcast production services . Or if you'd like help getting started to produce your own content, I also deliver podcast training programs . The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S3 E130 · Sun, March 03, 2019
Interactive Podcast Event - Pop Your Podcast Cherry Feb 26th
Curious to know what's involved in the recording of a podcast episode? Pop Your Podcast Cherry is an interactive podcast event, a first of its kind, performed at Adelaide Fringe . The event delivered a voyeuristic experience, taking the audience 'behind the scenes' into the rapidly growing world of podcasting. Host of Be The Drop, Amelia Veale, shares her podcasting experience and the knowledge she's gained over the years producing this weekly podcast. Be The Drop Audio-technician, Chris Warman joins her on stage to discuss what they've learnt, and shares their top recommendations for audio equipment and podcast editing. In today's episode of Be The Drop , recorded LIVE at Pop Your Podcast Cherry, we cover a mix of 'how to' podcasting tips as well as hear a very broad range of stories from the live audience at this interactive podcasting event. ---- Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content. The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S3 E129 · Sun, February 24, 2019
Live Interactive Podcast - Pop Your Podcast Cherry Feb 19th
Podcasting is becoming an increasingly popular platform to reach a targeted, niche audience. Yet many people are unsure and don't know where to start when it comes to creating a podcast. In her first ever Adelaide Fringe show, our host, Amelia Veale, takes her audience on a 'behind the scenes' journey to discuss what's involved in recording a podcast episode. The live show was recorded to produce this episode. In today's episode of Be The Drop , according to the Weekend Notes review, Amelia "introduces podcasts in a warm, funny and personal way that's designed to make newbies feel comfortable and understand what's involved in creating your first podcast." --- Join me at the final show of "Pop Your Podcast Cherry An Interactive Podcasting Event" on Tuesday 26th Feb at The Jade. Tickets are only $20 each and are available via the Fringe website - click here to book your ticket today . I would love to see you there! --- Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content. The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or <a href="https://twitter.com/be_the_drop" target="_blank" rel="n
S3 E128 · Sun, February 17, 2019
Build Your Film Industry Profile At Fleurieu Film Festival - Sn3, Ep128
The film industry can be notoriously difficult to break into. Gaining experience on a film project, and having your film shown in front of a large audience, is an incredible opportunity for aspiring film makers to get their foot in the door. A passion for short film and a desire to support film makers has inspired the Fleurieu Film Festival , which was launched in 2016. Under the Direction of Director Alison Alcock, the film festival has steadily grown each year. In today's episode of Be The Drop , recorded live at the Fleurieu Film Festival, we hear from experienced industry professionals such as Kym Goldsworthy and Kirsty Stark, plus Festival Curator Chris Warman and Director Alison Alcock on the incredible value of film festivals to build your profile in the film industry. We also hear from some of the finalists, including the Festivals winner for Best Film Director, Nick Thomson. --- Would you like to join me on a creative podcasting journey? Then head along to my first ever Adelaide Fringe show, called "Pop Your Podcast Cherry An Interactive Podcasting Event" on Tuesday 19th or 26th Feb at The Jade. Tickets are only $20 each and are available via the Fringe website - click here to book your ticket today . I would love to see you there! --- Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content. The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on <a href="https://www.instagram.com/b
S3 E127 · Sun, February 10, 2019
From A Coma To Personal Growth With Rohan Harry
Waking up from a 3 week coma puts life into a different perspective. When the fragility of life becomes obvious, we are motivated to make major changes in our life. Why should we waste time doing things that make us unhappy and don't provide us with personal growth? Rohan Harry is a comedian and podcaster who had such an experience. After working in IT and begrudgingly working the grind, he found himself waking up from a 3 week coma, paralyzed from the waist down. Given the new challenges of trying to walk again, Rohan found new perspective on goal setting, and his life aspirations. In today's episode of Be The Drop, Rohan discusses how he overcame challenges of the body and mind. Rohan and I also talk about the power of storytelling, and how starting a podcast was the best way Rohan could share his story, whilst developing his comedic and interpersonal skills. --- Would you like to join me on a creative podcasting journey? Then head along to my first ever Adelaide Fringe show, called "Pop Your Podcast Cherry An Interactive Podcasting Event" on Tuesday 19th or 26th Feb at The Jade. Tickets are only $20 each and are available via the Fringe website - click here to book your ticket today . I would love to see you there! --- Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content. The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or <a href="https://twitter.com/be_the_drop" target="_bla
S3 E126 · Sun, February 03, 2019
Supporting Female Funded Startups With Julie Trell
The percentage of venture capital funding awarded to female founded startups is incredibly low, with sources placing it at around 3 - 6% of all funds awarded. SheEO was established to address this, by creating a global community of women radically transforming how we finance, support, and celebrate female innovators. Julie Trell is the country lead for SheEO in Australia, as well as the Global head for muru-D, a startup accelerator investing in early stage startups. Julie is well-versed in startups on a global stage, as well as having personal investment in the startup space. In today's episode of Be The Drop , I speak to Julie about her startup journey with Salesforce and her current work in the start-up ecosystem in Australia. Julie discusses the opportunities available to female founders, the positive and supportive communities developing, and the importance of empathy and humanism in the age of technology. --- Would you like to join me on a creative podcasting journey? Then head along to my first ever Adelaide Fringe show, called "Pop Your Podcast Cherry An Interactive Podcasting Event" on Tuesday 19th or 26th Feb at The Jade. Tickets are only $20 each and are available via the Fringe website - click here to book your ticket today . I would love to see you there! --- Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content. The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram
S3 E125 · Sun, January 27, 2019
The Canva Journey With Cameron Adams
Graphic design is an in-demand business skill, it can be expensive and the population of people qualified and capable of doing good graphic design is small. Canva is a tool that democratises design, the service allows users online access to a library of well designed components, and gives them a canvas to piece their design together. Cameron Adams is the Co-founder and Chief Product Officer of Canva, a man set on eradicating poor and lazy design by distributing a platform that is easily accessible. With his experience in user experience design and involvement in big projects for Google, Cameron's connections and expertise have helped him to shape the success of Canva. In today's episode of Be The Drop , Cameron discusses his journey from working for corporates to creating a startup and launching an International platform. Cameron reveals how Canva generates website traffic, enhances the user experience and how the journey of business growth is complicated and gradual. --- Would you like to join me on a creative podcasting journey? Then head along to my first ever Adelaide Fringe show, called "Pop Your Podcast Cherry An Interactive Podcasting Event" on Tuesday 19th or 26th Feb at The Jade. Tickets are only $20 each and are available via the Fringe website - click here to book your ticket today . I would love to see you there! --- Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content. The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_
S3 E124 · Tue, January 22, 2019
Understanding Blockchain With Katrina Donaghy
The internet of things has made data an important commodity, but there is increasing distrust in how our data is used and managed. Blockchain, a practice of decentralising data, and creating rules around how we access, record, and use data underpins a monumental shift in the use of technology, and the trust we put in the keepers who hold our private information. Katrina Donaghy is the Co-Founder and Co-CEO of Civic Ledger, a technology startup that provides Blockchain solutions for the public sector. Having spent several years learning the technology, and being involved in multiple successful startups, Katrin is considered an industry expert in blockchain by the likes of RMIT University. In today's episode of Be The Drop , I speak to Katrina about how this technology could revolutionise services in government, how we use banking, and our interactions with artificial intelligence. Katrina's background in sociology provides a human perspective for our conversation instead of purely focusing on the technology because at the end of the day, it's how humans engage with and govern blockchains that will have the greatest impact. --- Would you like to join me on a creative podcasting journey? Then head along to my first ever Adelaide Fringe show, called "Pop Your Podcast Cherry An Interactive Podcasting Event" on Tuesday 19th or 26th Feb at The Jade. Tickets are only $20 each and are available via the Fringe website - click here to book your ticket today . I would love to see you there! --- Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content. The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind
S3 E123 · Sun, January 13, 2019
Talking Coffee + Nitro Cold Brew With Jordan Cortazzo
Caffeinating workplaces can be expensive, unsustainable, or, with the dreaded instant coffee, unpalatable! Nitro Cold Brew has become increasingly popular movement in the United States, and is now making waves in Australia. Using nitrogen gives the coffee a rich, creamy style without using any dairy and, I can personally verify, it tastes delicious! Jordan Cortazzo is an entrepreneur and coffee connoisseur, who during his time as a barista and coffee bean merchant, was inspired to provide a better solution for office coffee. Deciding to developing his own nitro cold brew coffee, Jordan Co-Founded NOFO to provide offices with cold brew coffee on tap > think a beer keg but only with coffee! In today's episode of Be The Drop , I speak to Jordan about his journey from film school, to barista, through to starting his own business. Along the way, Jordan has learnt to overcome the challenges of taking innovative products to market, selling as a small business to large corporations, and the effort required to develop and test new products. --- Would you like to join me on a creative podcasting journey? Then head along to my first ever Adelaide Fringe show, called "Pop Your Podcast Cherry An Interactive Podcasting Event" on Tuesday 19th or 26th Feb at The Jade. Tickets are only $20 each and are available via the Fringe website - click here to book your ticket today . I would love to see you there! --- Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content. The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us <a href="https://www.face
S3 E122 · Sun, January 06, 2019
Future Proof Yourself And Your Business With Penny Locaso
The future of technology is both uncertain and disruptive, requiring many of our current systems in business and life to radically change in the next decade. With the speed of technology and AI advancements moving exponentially, it is crucial for our society, particularly our corporate and professional leaders to understand technology and embrace the changes of the future, in order to future proof our workforce and businesses. Penny Locaso, Founder and CEO of BKindred is an expert in technology and AI. After leaving her successful sixteen year career in change systems at Shell, she has become one of Australia's most well-regarded entrepreneurs. Her knowledge on artificial intelligence and technology has been called upon internationally, and at home including consultation for the Senate and the national curriculum. In today's episode of Be The Drop , Penny explores the potential for humans in the space of technology to amplify happiness in a world that is largely yet to be understood. Penny's concerns for the future proof of humanism in tomorrow's technology is something we need to consider, it's a conversation that could ultimately help us to lead more fulfilling and successful lives. --- Would you like to join me on a creative podcasting journey? Then head along to my first ever Adelaide Fringe show, called "Pop Your Podcast Cherry An Interactive Podcasting Event" on Tuesday 19th or 26th Feb at The Jade. Tickets are only $20 each and are available via the Fringe website - click here to book your ticket today . I would love to see you there! --- Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content. The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here <a href="https://www.youtube.com/channel/UCLmn6vU
S3 E121 · Sun, December 30, 2018
Goal Setting To Kick Start 2019 With Matthew Michalewicz
Truthful and hard hitting, Matthew Micalewicz's book Life in Half a Second provides direction to achieve your goals and aspirations in less time, with less risk. As 2019 begins, it's the perfect time to re-visit my interview with Matthew where he shares what steps to take, to achieve success in your career, business, or personal life. Matthew has more than 20 years of experience in starting and running high-growth tech companies, especially in the areas of machine learning, predictive analytics, and decision optimisation. Matthew's company, Complexica, recently won the 2018 Australian "Innovation of the Year" Award for the creation and commercialisation of Larry, the Digital Analyst®. In this episode of Be The Drop , Matthew discusses the importance of goal setting. He encourages you to ask yourself what you don't like about your life and how you're going to turn that around. If you're a practical person that wants success, this is the podcast for you... ---- This episode was originally released at the beginning of 2018 as episode 70. I decided to re-release it again now because it is ABSOLUTELY packed with fantastic tips to help you take stock of your life or business and plan your goals for success. In short, it's the perfect episode to kick start 2019. ---- Would you like to join me on a creative podcasting journey? Then head along to my first ever Adelaide Fringe show, called "Pop Your Podcast Cherry An Interactive Podcasting Event" on Tuesday 19th or 26th Feb at The Jade. Tickets are only $20 each and are available via the Fringe website - click here to book your ticket today . I would love to see you there! --- Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content. The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here <
S3 E120 · Sun, December 23, 2018
My Year Long Facebook Live Experiment + What I Learnt
Coming live to you on Monday 24th December, in this episode I wanted to wish you a Merry, Merry Christmas and to thank you, from the bottom of my heart for your support in listening to my podcast - I sincerely appreciate each and every one of my listeners, thank you for joining me on this journey. Does Facebook algorithm favour Live Video? To find out, I released a Facebook Live Video (almost) every week in 2018, now I can share with you what I learnt! Before I take some time off to spend with family + friends, I wanted to share insights I learnt from my Facebook Live experiment and then, finish the episode on a festive note! In today's episode of Be The Drop , I discuss key learnings from my 2018 Facebook Live experiment, in true storytelling form, I share my top reads for 2018 - including best business books and some fun holiday reads, and we finish with a Christmas song when special guest, Tamara Linke drops in to help spread extra Christmas cheer! --- Would you like to join me on a creative podcasting journey? Then head along to my first ever Adelaide Fringe show, called "Pop Your Podcast Cherry An Interactive Podcasting Event" on Tuesday 19th or 26th Feb at The Jade. Tickets are only $20 each and are available via the Fringe website - click here to book your ticket today . I would love to see you there! --- Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content. The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on <a href="https://www.instagram.com/be_the_drop/" target="_blan
S3 E119 · Sun, December 16, 2018
SouthStart: Supporting Future Australian StartUps
SouthStart was back with a bang in 2018 - successful in their mission to unite, connect and recognise amazing people doing incredible things. Across the 2 day conference, entrepreneurs, CEOs, and innovators came together in a celebration of people, ideas and technology. An exciting opportunity for startups to unite in their passion for shaping our future - it was eye opening to hear where some of these new directions could take us. Live from SouthStart, I speak to three people heavily involved in this space. Alex McCauley, CEO of not-for-profit organisation, StartupAus, has deep insight into technology startups in Australia, from policy to current success stories. Jason Neave, director of the Moonshine Laboratory, the organising body behind Southstart, has many years of experience in marketing and has launched his own sports-betting startup. Craig Swann, The Moonshine Labs Entrepreneur in residence, played a key role in coordinating the SouthStart conference. In today's episode of Be The Drop , Alex, Jason, and Craig discuss the importance of events like Southstart, we look at the future landscape for startups in Australia and they share advice for getting support along your startup journey. --- This episode was produced in support of SouthStart Conference - an event that celebrates the collision of people, ideas and technology. Powered by The Moonshine Lab, if you're looking for support with your tech start-up, check out the website here . --- Would you like to join me on a creative podcasting journey? Then head along to my first ever Adelaide Fringe show, called "Pop Your Podcast Cherry An Interactive Podcasting Event" on Tuesday 19th or 26th Feb at The Jade. Tickets are only $20 each and are available via the Fringe website - click here to book your ticket today . I would love to see you there! --- Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content. The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here <a href="https://itunes.apple.com/au
S3 E118 · Sun, December 09, 2018
Tobi Pearce On How To Build An International Business
Growth in business can seem elusive and difficult to obtain, yet 26 year old Tobi Pearce, is very clear on the methods, the conditions, and the mindsets that has driven his international business success. In this forthcoming interview, Tobi shares many strategies and tools, that helped him build a global fitness business. Tobi Pearce, together with his fiancè Kayla Itsines, have built a highly successful online fitness company that attracts millions of customers and followers. His background in personal training, and the discipline gained from strict health regimes, has facilitated Tobi to run business effectively and efficiently. The couple have been very strategic in capitalising on social media trends, which has been pivotal in driving their success. In today's episode of Be The Drop , Tobi discusses the five-year journey of his business, Sweat , and shares insight on taking products to market, how to do market research, and how to manage language barriers when expanding into international markets. --- Would you like to join me on a creative podcasting journey? Then head along to my first ever Adelaide Fringe show, called "Pop Your Podcast Cherry An Interactive Podcasting Event" on Tuesday 19th or 26th Feb at The Jade. Tickets are only $20 each and are available via the Fringe website - click here to book your ticket today . I would love to see you there! --- Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content. The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us <a href="https://www.facebook.com/narrativemarketing/?fref=ts" target
S3 E117 · Sun, December 02, 2018
Adelaide Fringe - Behind The Scenes With Festival Director, Heather Croall
The Adelaide Fringe Festival is a hugely successful example of an open access arts festival, that is recognised Internationally as one of the best. Adelaide Fringe not only supports the local arts industry but also attracts both National and Internal artists and visitors. A proud South Australian organisation, the team will coordinate 1300 shows in 2019 and are looking to beat the tickets sales of 700,000 tickets in 2018! Heather Croall is the Director and CEO of the Adelaide Fringe, and has over 20 years experience in the creative industries, making films, running workshops, and directing festivals. She has a wealth of expertise in the arts industry and understands the in and outs of how to build a successful festival. In today's episode of Be The Drop , Heather recounts some history of the Adelaide Fringe Festival, she shares her insights on why it has succeeded to become the world's second largest fringe festival and we also discuss how to approach website design and communications, to not only engage but also drive ticket sales. --- Would you like to join me on a creative podcasting journey? Then head along to my first ever Adelaide Fringe show, called "Pop Your Podcast Cherry An Interactive Podcasting Event" on Tuesday 19th or 26th Feb at The Jade. Tickets are only $20 each and are available via the Fringe website - click here to book your ticket today . I would love to see you there! --- Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content. The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Faceboo
S3 E116 · Sun, November 25, 2018
Listen To Your Unconscious Mind With Vanessa Jones
Embracing positive risk is not only liberating, it can also deliver positive gains or benefits to your business in areas you may normally avoid due to risk of potential failure. Vanessa Jones is an expert copywriter who helps others to listen to their unconscious mind, helping them to successfully navigate the marketing world by teaching them to listen to their gut feelings. A freelance copywriter, Vanessa has also studied positive psychology, philosophy and she is a qualified yoga teacher. Vanessa believes in the connection between mind and soul, and has used her writing to effectively communicate between her unconscious mind, and her conscious self; skills she teaches in her new book " Thirty Days to Conscious Success ". In today's episode of Be The Drop , Vanessa tells us her story about taking positive risks, to fulfil life long dreams in creative writing, and the methods she's used to overcome challenges of small business. Vanessa also discusses how she has integrated her writing skills into her life philosophy, by remaining open to new opportunities. --- As an exciting offer to my listeners, Vanessa is offering 10 FREE eBook copies of "Thirty Days to Conscious Success". The book provides a thirty day program to flood your marketing plan with easy to implement creative ideas that will heighten the reach of your business or services. This FREE offer is only available to the first 10 entries, click here and use the code 'superhero' to access your free copy today. --- Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content. The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes,
S3 E115 · Sun, November 18, 2018
Tips For A Successful Startup Business With Michelle Perugini
Moving from the academic to commercial sector is daunting, as the transition from research and testing, to selling in a competitive market, involves a steep learning curve. Michelle Perugini, is one example who has made the transition from academic science, to successful startup business. Combining a background as a stem cell biologist with the rising power of artificial intelligence, has seen Michelle become a leading technology innovator. She sold her first startup business to Ernst & Young in 2015, and then went on to Co-Found, Life Whisperer, a technology company that uses AI to better select healthy embryos for IVF. In today's episode of Be The Drop , Michelle talks us through the challenges of startup business, she shares her experiences as an entrepreneur creating products in international markets and we discuss how she finds happiness and meaning in working hard. --- This episode was produced in support of SouthStart Conference - an event that celebrates the collision of people, ideas and technology. You can find out more about the event here . --- Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content. The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S3 E114 · Sun, November 11, 2018
Building Human Durability For Success With Derrick MacManus
Emotions can seem detrimental on our path to professional success, especially when decisions are driven by irrational responses. However there is a place for emotion in our professional lives and according to my guest this week, understanding this, helps improve human durability - or what is often referred to, as resilience. Derrick McManus is a survivor, to say the least, and he has incredible stories to tell. Derrick was in the South Australian Police Force for over 40 years, where he became a member of the Special Task And Rescue Group. During his time in the STAR Group, he learned how to sustain optimum performance under pressure which was put to the ultimate test, when he was shot 14 times with a high-powered rifle. In today's episode of Be The Drop , Derrick describes his rich history with risk and consequence, using examples from his life to explain human durability, he reveals how this concept is key in both business and personal success, and we also discuss how sharing stories can inspire and empower other people. --- Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content. The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S3 E113 · Sun, November 04, 2018
How To Improve Your Content Marketing With Cas McCullough
Creating appealing and readable content is a complex process; there is tension between what the author is explaining, and what your audience wants to read. Changing your perspective as a content writer can make your material more desirable and consumable. Cas McCullough is the founder and CEO of tech startup, Writally , which provides content recipes to help you write powerful marketing and blog content in less time. Cas has worked in content strategy for 8 years. As well as running Writally, she is a writer, mentor and content marketing consultant. In today's episode of Be The Drop , Cas tells us about the importance of having an engaged community, how to best market content to your audiences, and we also discuss useful resources for effective content writing. --- Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content. The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here or by using the 'storytelling superpowers' form on the right. SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S3 E112 · Sun, October 28, 2018
Sharing Your Passion With Boho Bookworm, Jade Lee Wright
Sharing your passion with others is confronting, especially in age where there are so many competing voices on the internet. With a plethora of communication channels at our fingertips, it is difficult to know where to start your journey, in order to be heard. Jade Lee Wright is a book lover, who's turned her love of literature into a multiplatform blog . Since 2010, Jade's blog has blossomed through using Instagram, YouTube, and now podcasting. Books have had a deep and influential impact on Jade's life, helping her through tough times and she feels it's important to share these stories. In today's episode of Be The Drop , Jade explains her history with writing and content creation, she describes why Instagram was her first platform of choice and Jade also discusses how the different platforms have worked for her, plus how to engage meaningfully across different mediums. --- Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content. The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here or by using the 'storytelling superpowers' form on the right. SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S3 E111 · Sun, October 21, 2018
Tell Your Story Via Interior Design With Jacqui Dunn
Interior design has been linked to business success with a connection to improved sales and staff productivity. It considers the overall look and atheistic of a space, and the feeling they create, to ultimately shape the story that these feelings convey. With a career spanning over 19 years, Jacqui Dunn has become a trusted name for interior design projects in Adelaide. A Co-Founder of The Travelling Stylist - an Interior Design and Styling firm, Jacqui is also a presenter on the Channel 9 TV Show, Outdoors Indoors. In today's episode of Be The Drop , Jacqui talks about how to use interior design to tell your business story, she discusses why the journey is most important when styling homes and Jacqui shares lessons learnt in building her business. --- Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content. The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here or by using the 'storytelling superpowers' form on the right. SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S3 E110 · Sun, October 14, 2018
Building Trust Through Social Media With Mel Kettle
Social media platforms provide huge opportunities to communicate with your audience. However, understanding which channel to use and how to successfully engage people to know, like and trust your organisation on social media can be overwhelming. Mel Kettle is a communication and social media expert, helping organisations communicate effectively so they build and maintain relationships with their staff, customers and stakeholders. Mel is particularly passionate about encouraging her clients to embrace social media. In today's episode of Be The Drop , Mel tells us what to consider in your social media strategy, we talk about why memorable stories create such engaging and shareable content and she shares some fantastic tools that will help improve your social media marketing. --- Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content. The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here or by using the 'storytelling superpowers' form on the right. SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S3 E109 · Sun, October 07, 2018
Improving Your Corporate Identity With Spiros Giannos
Your corporate identity is about so much more than just your logo and brand colours. Your identity or brand is the essence of your business that distinguishes your organisation or product from your competitors, in the eyes of your customers. Sipros Giannos is the Design Director of DesignLab, the business he started to answer a marketplace need for a more flexible, targeted and collaborative approach to design. His focus is to deliver creativity that visually connects your business with your clients. In today's episode of Be The Drop , Spiros tells us why consistency is key for corporate and brand identity, we talk about how brand perception extends right through to customer service and he shares his top tips to help you improve your visual branding and corporate identity. --- Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content. The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here or by using the 'storytelling superpowers' form on the right. SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S3 E108 · Sun, September 30, 2018
Write Your Business Story With Kylee Bristow
The art of copywriting is an important skill. With more diverse audiences accessing information from multiple sources, the ability to write your business story to suit specific platforms and attract your target audience, could be the difference between obscurity or success. Kylee Bristow is a corporate communications specialist and trainer, and the Director of Lexi Communications. Kylee recently invited me to present at the Business Writers Conference in Brisbane, and whilst there, we sat down to talk about our shared passion for communications that drive human connection. In today's episode of Be The Drop , Kylee shares her formula to help you write human-centered content, we talk about how to write with impact and she shares the lessons she's learned about the importance of building a business that matches the lifestyle you want. --- Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content. The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here or by using the 'storytelling superpowers' form on the right. SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S3 E107 · Sun, September 23, 2018
How To Start Podcasting With Rory Noke
Podcasting popularity continues to grow, and exciting things are predicted for podcast numbers in 2019. In the lead up to International Podcasting Day, I sat down with fellow Adelaide podcast enthusiast, Rory Noke to hear his thoughts on world of podcasting. Rory is PodBooth's Co-owner, as well as their audio and video producer. He has over 10 years broadcast experience, previously working with ABC, Network Ten and Channel 7. Rory is a podcaster himself and was selected as a Host of the Year finalist for the 2018 Australian Podcast Awards. In today's episode of Be The Drop , Rory talks about podcasting as an exciting and accessible way to tell stories, we look at why businesses should consider podcasts in their communication mix and he shares some top advice to help you start and distribute your podcast. --- Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content. The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here or by using the 'storytelling superpowers' form on the right. SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S3 E106 · Sun, September 16, 2018
Supporting Women In Business With Donny Walford
Donny Walford is the founder of DW Bottom Line Transition Strategists ™ and DW Behind Closed Doors ®. She has an enviable record of success working with boards, executive, senior management and business owners across industry, government and the not-for-profit sector. According to Donny, "it's lonely at the top for men, but it's even lonelier for women as there's just not enough of us". In today's episode of Be The Drop , Donny discusses the critical importance for women to invest in themselves, we talk about the value of networking to achieve career advancement, plus Donny shares her top tips on how to leverage the best results from networking. --- Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content. The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here or by using the 'storytelling superpowers' form on the right. SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S3 E105 · Sun, September 09, 2018
The Importance Of Simplicity In Web Marketing With Alex Counsell
Understanding and delivering successful Web Marketing has become increasingly important in business. To find out more about how businesses are extending their leadership in this area, I sat down with Alex Counsell, the Web Marketing Manager at Le Cordon Bleu. Alex is an advertising and marketing professional with over 20 years experience in agencies and big-brand corporate marketing teams. After a career in London, he moved to Australia and has since helped some of Australia's biggest brands optimise their digital sales & marketing strategies including SeaLink Travel Group, Le Cordon Bleu and Bunnings. In today's episode of Be The Drop , Alex discusses how digital advertising has evolved and the critical importance of integrating your advertising messages into your organic content. Alex also shares a truckload of valuable advice and tips on how to be successful in marketing. --- Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content. The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here or by using the 'storytelling superpowers' form on the right. SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S2 E104 · Sun, September 02, 2018
The Wonder Of Technology With Amie DD
AmieDD is a maker of things. With a background in Game Programming and Simulation, Amie Danielle Dansby is a Software Engineer with a passion for code and cosplay. Whilst at Hybrid World Adelaide recently, I managed a quick interview to discuss the wonder of technology with AmieDD . Starting her career at Marvel Studios, working on Captain America and X-Men Destiny, she transitioned to Research and Development, working on the Xbox and Playstation. AmieDD is currently one of the Co-Founders of ATAT Tech, working on a Robotics, Augmented Reality Video Game code-named: Project EvE. In today's episode of Be The Drop , AmieDD discusses why it's important to make technology fun and hands on. Amie also talks about the importance of sharing ideas through open source code and she reveals how she tackles her biggest challenge in programming. Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content. The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! For more business tips and brand storytelling tricks, or how to's to help you do your job > check out our new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here LISTEN to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S2 E103 · Sun, August 26, 2018
Building A Community On Instagram With Chloe Jane
Chloe Jane is a kindred spirit, who shares my passion for the incredible power of storytelling. Taking her love of creative writing and combining it with her skills in visual storytelling, Chloe Jane now helps a range of clients to answer questions such as > how to build your Instagram profile? Chloe Jane loves creating beautiful social content and teaching people tips and techniques, to curate an authentic online presence. She describes herself a driven and dreamy 'ideas girl', with a passion for helping small businesses. In today's episode of Be The Drop , Chloe Jane talks about the importance of consistent visual branding, she share her top tips to build your Instagram profile and we discuss how to authentically tell your business truth in order to stand-out online. -- Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content. -- Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! Want more business tips and brand storytelling tricks, or how to's to help you do your job? We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here LISTEN to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S2 E102 · Sun, August 19, 2018
How To Build A Successful YouTube Channel With Muselk
Elliott Watkins, better known online as Muselk, is a 22 year old Australian YouTuber based in Sydney. With over 6.3 Million subscribers to his YouTube Channel and nearly 1.8 Billion total video views since launching, Muselk has established international credibility as a YouTube content creator. But what does it take to build a successful YouTube Channel? How do you create initial momentum to attract subscribers and grow your channel? Muselk's channel grows by an average of 18,000 subscribers daily and averages 4 million views per day ( stats from Social Blade ), so I was thrilled to sit down with him at Hybrid World Adelaide to get his thoughts on how to crack YouTube success. In today's episode of Be The Drop , Muselk shares his journey as a YouTuber, including his biggest challenges along the way and his top advice on how to grow an internationally recognised YouTube Channel. ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! READ the blog here FOLLOW Be The Drop podcast on Apple Podcasts here FOLLOW Be The Drop on Spotify here SUBSCRIBE on YouTube here for behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S2 E101 · Sun, August 12, 2018
Latest Marketing Insights From Social Media Day Adelaide
Social media seems to be evolving at a rate that makes my head spin. It can get confusing and it's certainly a challenge to keep up. That's why events like Social Media Day Adelaide , packed full of the latest industry insights and real business applications, are so incredibly valuable. Established in 2015 by three passionate marketers, Jennifer Evison, Rubina Carlson and Ryan Jones, wanted to create an opportunity to share social media knowledge, with the aim of making it accessible to everyone. The event has seen rapid growth, both in attendance numbers and content, building from it's first year comprised of a handful of presentations and developing into a full day conference. In today's episode of Be The Drop , speakers from Social Media Day Adelaide share some latest marketing insights. We hear from Lucy Cornes on audience hunger for video content, Erin Williamson from Yellow shares tips on how to connect with your customers via social media, plus Alex Counsell tells us why the focus at Cordon Blu is on frequency and brand awareness. And that's not all, there's more - this episode is packed full of helpful social media advice! -- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! Want more business tips and brand storytelling tricks, or how to's to help you do your job? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content. We release new content each week! SUBSCRIBE to the blog here . SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S2 E100 · Sun, August 05, 2018
Interview Techniques For Storytelling With Marc Fennell
What does is take to be a good interviewer? How do you capture content in order to create a story that will take your audience on a journey - and keep them with you until the end? As a content creator and storyteller, these are questions I search to answer as I work to continually improve my interview techniques. Sitting down at Hybrid World Adelaide with Marc Fennell , renowned Australian radio, tv and podcast interviewer and presenter was therefore a huge honour (and also slightly intimidating!) As the anchor of SBS VICELAND's news show The Feed, Marc has interviewed high profile people from Al Gore to Tom Cruise. Marc also created and presents ABC Radio National 's award-winning podcast Download This Show, so he has a wealth of experience and knowledge to share on the topics of interview techniques and storytelling. In today's episode of Be The Drop , Marc talks about how to take people on a journey through storytelling, why story is critical to all forms of communication, especially in today's digital world plus he shares some top tips to improve your interview techniques. -- Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content. -- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! Want more business tips and brand storytelling tricks, or how to's to help you do your job? We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or <a href="https://twitter.com/be_the_drop" target="_blank" rel
S2 E99 · Sun, July 29, 2018
When Technology And Humanity Collide - LIVE From Hybrid World Adelaide
What does it mean to live and communicate in Hybrid World? Technology advancements are increasingly making our lives easier as machine learning, ai + robots improve process delivery. However at the same time, humans need to decide how we want to shape our digital life. As more of our data is captured in order to deliver these efficiencies, what are the boundaries we believe are necessary, in order to protect individuals privacy and what are the ethical parameters we want to implement on how much we allow machines to do? These questions are at the heart of what was discussed at Hybrid World Adelaide, a digital entertainment and technology event that explores the future of a 'hybrid world', where the real and digital worlds collide and ultimately evolve. In today's episode of Be The Drop , I interview Dr Phillip Alvelda, Rae Johnston and Amanda Duthie who discuss the convergence of technology and humanity in a hybrid world and I share my top takeaways from the leaders in this field on the opportunities that it presents us. Want more? Join our Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content. The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! Want more business tips and brand storytelling tricks, or how to's to help you do your job? We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S2 E98 · Sun, July 22, 2018
Practical SEO Tips To Build Your Online Business - With Chaz McGregor
This podcast episode is packed with pure gold SEO tips from someone who's worked in the field for 18 years. Chaz McGregor's SEO journey began around the turn of the millennium, working for one of the early search engine marketing businesses in Adelaide. Fast forward to now and his business New Order Digital manages the complex digital advertising requirements of multiple brands. On his journey, Chaz has been captivated by the power of bringing people to a website and turning them into customers. Though it's often described as "the dark arts", Chaz describes SEO as "the foundation to your website that will pay off over time." In today's episode of Be The Drop , we chat all things SEO, including tools to make it easier for small businesses. Plus, Chaz reveals his top SEO tips and future predictions. This is Chaz's version of Be The Drop. Want more? We're currently running a FREE Online Storytelling That Generates Leads [SEO Basics] program - where we provide tools and resources in our Facebook Group to help you supercharge your digital storytelling content. The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! Want more business tips and brand storytelling tricks, or how to's to help you do your job? We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S2 E97 · Sun, July 15, 2018
How Can SEO Help Your Business? With Mark Kirk
As more and more people turn to online searches to find information, there is increasing pressure to understand how SEO helps business be found online. Founder of SEO Marketer, Mark Kirk, began building and optimising websites 22 years ago - before google was even google!! Today SeoMarketer employs 8 Australian based team members and 3 international full time employees. Over the years much has changed but the fundamental requirement for businesses to generate leads from their marketing strategy remains is the same. Mark and his team implement SEO solutions based on their expert understanding of what actually works and what doesn't. In today's episode of Be The Drop , we discuss why you need to focus on website conversion as well as Google ranking, Mark advises on the role of organic v paid ranking and he shares a swag of super handy tips to help your grow your online business leads. If you'd like to learn more about how to use SEO to help your business grow, then join our Online Storytelling That Generates Leads [SEO Basics] program . We'll explore the value of SEO together. And we'll provide tools and resources in our Facebook Group so you can supercharge your website yourself. -> Click here to join now ! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S2 E96 · Sun, July 08, 2018
Podcast Insights From Pocket Casts Developer - Russell Ivanovic
Pocket Casts is my favourite app for listening to podcasts, and I'm not alone. Recently listed by TIME as one of the 5 best podcast apps , Pocket Casts receives international recognition as one of the leading listening platforms. I was therefore very excited to interview Russell Ivanovic, Pocket Casts Co-Founder and Developer. Russell + Co-Founder Philip Simpson, developed their first app in 2008 - an Australian weather app, which became number 1 in the app store in Australia. Two years later, they quit their day-jobs and begun full time development on the Pocket Casts app. Pocket Casts was recently acquired by a collective group that includes four of the world's top podcast producers - NPR, WNYC Studios, WBEZ Chicago, and This American Life . For Russell, the partnership works because the collective group shares his passion for keeping podcast content open and accessible to everyone. In today's episode of Be The Drop , we delve into the world of podcasts, Russell talks about the highs and lows of his business journey and he reveals his predictions for the future of podcasts. Want more? We're currently running a FREE Online Storytelling That Generates Leads [SEO Basics] program - where we provide tools and resources in our Facebook Group to help you supercharge your digital storytelling content. The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! Want more business tips and brand storytelling tricks, or how to's to help you do your job? We release new content each week! SUBSCRIBE to the blog here . SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE to Be The Drop podcast in Stitcher here SUBSCRIBE to Be The Drop podcast in iHeartRadio here SUBSCRIBE on YouTube here</a
S2 E95 · Sun, July 01, 2018
CEO Sleepout - Working Together To Address Homelessness
This week's episode was recorded live from the CEO Sleepout where sharing stories helps raise awareness and generate much needed funds for those in need. David Wark, CEO for Vinnies SA recently wrote "Homelessness shouldn't exist in Australia. There shouldn't be hunger in Australia. And surely there are enough clothes for all. Vinnies is doing our best to address all of this and it's with your support that this becomes so much more possible." On Thursday 21st June, I joined over 130 passionate South Australian CEOs, who together with Vinnies, are working to raise funds and awareness. The event, which requires a cold and uncomfortable nights sleep, brings together motivated individuals, to share conversations and strategies on what more can be done? In today's episode of Be The Drop , I interview event MC, Kate Ceberano about the value of action in fundraising, David Wark reveals how funds are distributed, Nick Reade talks about the importance of tangible results and BankSA's support of the Womens Shelter for victims of domestic abuse, plus a range of other CEO's share their motivations and experience from the Sleepout. You can still make a donation to help support Vinnies fundraising by clicking this link , all donations big and small are greatly appreciated. The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! Want more business advice and brand storytelling tricks, or how to's to help you do your job? We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE to Be The Drop podcast in Stitcher here SUBSCRIBE to Be The Drop podcast in iHeartRadio here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.
S2 E94 · Sun, June 24, 2018
Tips For Building A Good Website - With Tyson Brady
In today's crowded digital marketplace, the performance of your website is so important to your business. Yet many SME's struggle to understand what is required to develop an online presence that is functional, engaging and visible in search results. Unless you know a web developer, that is! Tyson Brady is a freelance website developer and former graphic designer. So, as an introduction to our Online Storytelling Program , that looks at how to generate leads from online storytelling, Tyson is the ideal person to give us some tips for how to build a good website. In today's episode of Be The Drop , we discuss Content Management Systems and common website problems; plus, we dip our toes into the often confusing world of Search Engine Optimisation. To explore these topics in more detail, join our Storytelling Superheroes Facebook Group The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! Want more business advice and brand storytelling tricks, or how to's to help you do your job? We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S2 E93 · Sun, June 17, 2018
Connection & Positive Impact - With Cathy Beaton, Vinnies
Cathy Beaton is an incredible woman. As South Australian State President of Vinnies , her work is integral to the positive impact that Vinnies has on the thousands of homeless people in South Australia. This is a cause that troubles me deeply. So this year, I will once again participate in the CEO Sleepout , spending the night outside, on the street in the cold and wet of mid winter, to raise funds and awareness for the plight of the vulnerable and needy within our community. In today's episode of Be The Drop , we discuss the power of working together, what volunteering means to her, and Cathy reveals how you can make a difference to the poor and needy in your community. DONATE TODAY. All donations, big or small, greatly appreciated ❤️ The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! Want more business tips and brand storytelling tricks, or how to's to help you do your job? We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S2 E92 · Sun, June 10, 2018
Why You Should Never Give Up In Business With Victoria Fox
Victoria Fox combines that wonderful mix of friendly and approachable, with hard working and professional; and you're aware of it from the first minute you meet her. As Owner of Adelaide Skydeck , and also the General Manager at the Adelaide Hills Convention Centre, she has many valuable business insights to share. Victoria has built an award winning team at the Adelaide Hills Convention Centre, guiding them to win the accolade of Best Business Event Venue, firstly in South Australia and then going on to also win at the Australian awards. Whilst she now runs two successful venues, her business journey hasn't always been plain sailing. In today's episode of Be The Drop , we discuss the importance of teamwork and delegation, why you should never give up, and Victoria gives us some incredible business tips in the Be The Drop "power round"! For hands on advice, join our Storytelling Superheroes Facebook Group where you can ask the team at Narrative Marketing any questions you have. The Be The Drop podcast is brought to you by Narrative Marketing. Want more business advice and brand storytelling tricks, or how to's to help you do your job? We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S2 E91 · Sun, June 03, 2018
How To Optimise Your Digital Content With Amelia + Jojo
The digital content landscape is a noisy space that is constantly evolving. The rate at which this marketing space changes often leaves businesses and marketers with their heads spinning - myself included! So this week, I sit down with my Narrative Marketing team member Jojo Furnival to share some key tips that we've learned about how to achieve success with online content. Jojo started blogging for business in 2010, and has witnessed firsthand the evolution of digital content and online search. Through her journey, Jojo has learnt that storytelling is the best way to foster genuine engagement, and yet she also stresses that in the digital age, businesses can't approach written content without seriously considering Search Engine Optimisation. In today's episode of Be The Drop , we discuss the importance of optimising digital content for both search-ability and readability, we break down some of the jargon terms associated with content optimisation and we also review what you can do to improve your content visibility, so more people will find you online. To explore these topics in more detail, join our Storytelling Superheroes Facebook Group The Be The Drop podcast is brought to you by Narrative Marketing SUBSCRIBE to the blog here . SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE to Be The Drop podcast in Stitcher here SUBSCRIBE to Be The Drop podcast in iHeartRadio here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S2 E90 · Sun, May 27, 2018
Big Hairy Audacious Business Advice With Luke Talbot-Male
It's important in small business to get the right business advice. I can safely say that my guest this week, Luke Talbot-Male, can be counted on to give it! Launching a surf school in Port Elliot in 2001 was Luke's way of mingling business with adventure. And what an adventure it has been! At one point, Luke managed 15 different brands and operations, including Heysen Trail walking tours, a team building activities company, a Kangaroo Island backpacker hostel, restaurant, cabin park, and kayak tours in Exmouth, WA! So he has loads of experience building successful businesses ; and has been in the top 20 fastest growing South Australian companies four years running. In today's episode of Be The Drop , I chat to Luke about using different communication tactics for different audiences. He reveals how to successfully incorporate remote workers into your Aussie team and explains the importance of a Big Hairy Audacious Goal. -- To explore these topics in more detail, join our Storytelling Superheroes Facebook Group where you can ask the team at Narrative Marketing any questions you have. Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! Want more business advice and brand storytelling tricks, or how to's to help you do your job? We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE to Be The Drop podcast in Stitcher here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S2 E89 · Sun, May 20, 2018
Personal Branding Tips From Brand Expert Kristen Werner
These days, it's not enough to have a corporate brand. You need a personal brand too. In some industries, it's more important than others. But across the board, adopting some basic personal branding tips could take your networking and sales efforts to the next level. In today's episode of Be The Drop , I chat to Kristen Werner of KW.Brands about authenticity and visual branding. Plus, she reveals some powerful tips for developing a compelling personal brand. To explore this topic in more detail, join our Storytelling Superheroes Facebook Group where you can ask Kristen and the team at Narrative Marketing any questions you have about personal branding and storytelling. The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! Want more storytelling tips and tricks, or how to's to help you do your job? We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE to Be The Drop podcast in Stitcher here SUBSCRIBE to Be The Drop podcast in iHeartRadio here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter .
S2 E88 · Mon, May 14, 2018
How Storytelling Can Be Used To Sell
All of us working in small to medium sized business are acutely aware of the importance of sales to ongoing success. But despite this, it is not uncommon for there to be a reluctance or unease about knowing how to sell. Sometimes it's as though "sales" is a dirty word. But it's not! And even if your business doesn't have a dedicated salesperson, there are some changes you can make that will help sharpen your sales focus - in a natural and organic way. In today's episode of Be The Drop , I break down 3 key storytelling techniques to supercharge your sales process. I also discuss the importance of building a sales mindset for your business that aligns with your culture, and is true to your story to deliver bottom line results. To explore this topic in more detail, join the discussion in our Storytelling Superheroes Facebook Group . The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! Want more storytelling tips and tricks, or how to's to help you do your job? We release new content each week! SUBSCRIBE to the blog here or by using the 'storytelling superpowers' form on the right. SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE to Be The Drop podcast in Stitcher here SUBSCRIBE to Be The Drop podcast in iHeartRadio here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S2 E87 · Sun, May 06, 2018
The Human Element In Business - With Phil Scardignio
Phil Scardigno knows A LOT about business. He began his business journey at the tender age of 23 in a family startup manufacturing innovative solvent free bitumen membranes. Today Axis Group has numerous businesses within its portfolio, including new online business Monsta for DIY enthusiasts, and Axis Constructions, a market leader in the construction and metal roofing and cladding industries. In today's episode of Be The Drop , we discuss entrepreneurship and startups, how important people are to your business, and Phil reveals his top tips for building a productive and profitable business. Join the discussion in our Facebook Group! The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! Want more storytelling tips and tricks, or how to's to help you do your job? We release new content each week! SUBSCRIBE to the blog here or by using the 'storytelling superpowers' form on the right. SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE to Be The Drop podcast in Stitcher here SUBSCRIBE to Be The Drop podcast in iHeartRadio here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter
S2 E86 · Sun, April 29, 2018
Podcasting 101 With Andy & Liam, Auscast Network
As podcasting becomes a stronger and more widespread communication platform, I'm increasingly asked for my tips to help make the medium work for businesses. This is something I have in common with my guests this week, who I met last year, through the Adelaide Podcast Festival. As well as running this annual Festival, Liam Carter and Andy Martin co-Founded the Auscast Network, a network of podcasts that began on the back of their first podcast, also featuring Big Al, called The Badcast . Today, Auscast Network has 26 podcasts underneath its umbrella, with more in the pipeline. In today's episode of Be The Drop , we discuss the future of podcasting and the advertising benefits businesses can tap into. Plus, Liam and Andy reveal their top tips for getting your podcast up and running. Learn more about Storytelling for Business - Join our Facebook Group! Want more storytelling tips and tricks, or how to's to help you do your job? We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop podcast in Stitcher here SUBSCRIBE to Be The Drop podcast in iHeartRadio here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S2 E85 · Sun, April 22, 2018
The Importance Of Voice And Tone - With Tamara Linke
Voice and tone have incredible impact on the overall success of how your story is communicated. Your tone of voice is an expression of your company's values and way of thinking, and is something that should not be overlooked. My guest this week, Tamara Linke is an expert at understanding the power of voice. A professional voiceover artist and singer, her voice is her instrument. But it's really much more accurate to describe what she does as voice acting. She's a performer and a storyteller, so naturally I couldn't wait to interview her for Be The Drop! In today's episode of Be The Drop , we discuss the challenges of juggling creative skills with managing a business. We also chat about the growing voiceover industry, and Tamara reveals some of her top voice acting tips. Join our FREE Storytelling Program in our Facebook Group! Want more storytelling tips and tricks, or how to's to help you do your job? We release new content each week! SUBSCRIBE to the blog here or by using the 'storytelling superpowers' form on the right. SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop podcast in Stitcher here SUBSCRIBE to Be The Drop podcast in iHeartRadio here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S2 E84 · Sun, April 15, 2018
Why I Love Storytelling. In Life And Business.
I am a storyteller. For as long as I can remember, I have loved the potent power of telling stories. But it wasn't until I was living in the outback mining town of Broken Hill, that I started to understand the much greater impact of storytelling. It was there, set against the burnt red earth, blistering sun and endless blue skies that I began my journey towards a realisation that storytelling is a vital element in all areas of our lives, including business. In today's episode of Be The Drop , I tell the story of my awakening to the power of storytelling, I discuss why storytelling and marketing go hand in hand and look at how the power of story is effective in business. Want to have a compelling business story and a killer About Us page? We've just launched a FREE Storytelling Program via our Facebook Group, Brand Storytelling Superheroes. Click here to join the Facebook Group today! SUBSCRIBE to us in iTunes here (Android users can access through the free app 'Podcast Addict'). SUBSCRIBE to us in Stitcher here . Get more free marketing resources on our video channel - SUBSCRIBE to us in YouTube here. PS: REMEMBER to follow us on Facebook , Instagram and Twitter .
S2 E83 · Sun, April 08, 2018
Understanding Data To Improve Communication - Erica Stacey
As consumers we now access increasing amounts of digital content, across more platforms and on more devices. How, when and by whom your content is accessed can now be tracked and analysed in many clever ways. Yet many businesses are overwhelmed when tasked with understanding data to improve communication. With a background in web design and digital strategy, Erica Stacey, founder of Scout Digital has built her business to help prepare her clients to do their best online. In a constantly evolving digital world, Erica increasingly found, that it is training her business clients need. So she now delivers a range of half day digital courses, including Google Analytics, SEO and social media advertising. In today's episode of Be The Drop , we discuss digital strategy, the value of data and its relationship to storytelling, and Erica reveals how to avoid feeling swamped by the ever-changing digital world. Join the discussion in our Facebook Group! Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! Want more digital strategy and business storytelling tips and tricks, or how to's to help you do your job? We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to the Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop podcast in Stitcher here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S2 E82 · Sun, April 01, 2018
Powerful Storytelling Brings Hahndorf To Life - Greenbanks Tours
Nic Kentish has turned a passion for storytelling into a business. Greenbanks Tours delivers personal, 'off the beaten track' tours in many regions of South Australia. But it all began with Hahndorf in the Adelaide Hills. In 1839, Nic's great great grandmother sailed on the Zebra to Australia from Europe, with 52 other families. They settled in Hahndorf, and set about establishing a farming region referred to at the time as "Adelaide's veggie patch". The pioneering women of Hahndorf had to walk steep trails with the Mount Lofty Ranges, to deliver produce to the plains. Nic grew up listening to the stories, told to him by his grandmother. In today's episode of Be The Drop , we discuss the ability of stories to transfer history across generation, Nic talks about his fears in starting a new business and he reveals details of the hardship and triumph of the Pioneering Women from his family. Join the discussion in our Facebook Group! The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! Want more social media and business storytelling tips and tricks, or how to's to help you do your job? We release new content each week! SUBSCRIBE to the blog here . SUBSCRIBE to the Be The Drop podcast in iTunes here (Android users can access free via 'Podcast Addict'). SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S2 E81 · Sun, March 25, 2018
Be Unforgettable With Chester Osborn At The D'Arenberg Cube
Chester Osborn is a natural born storyteller! Known for his loud shirts, which he claims are a "good hangover cure", Chester started working in the family winery when he was only seven years old. Today, d'Arenberg has 130 years of winemaking heritage to its name, it is the largest biodynamic grower in Australia, and Chester is known as the visionary creator of the d'Arenberg Cube. In today's episode of Be The Drop , we discuss the importance of colour, the power of a story that is unforgettable, and Chester reveals the secrets to his creative success. Join the discussion in our Facebook Group! Want more social media and business storytelling tips and tricks, or how to's to help you do your job? We release new content each week! SUBSCRIBE to the blog here . SUBSCRIBE to the Be The Drop podcast in iTunes here (Android users can access free via 'Podcast Addict'). SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S2 E80 · Sun, March 18, 2018
The Importance Of Value-Add With Edge Recruitment
Edge Recruitment is South Australia's only specialist property and real estate recruitment agency . From identifying a gap in the market back in 1998, Jane Carey and her co-founder Gary Beesley have grown the business into a successful employer of two Directors and 7 members of staff. Her business success has come from hard work, a focus on building meaningful business relationships and by looking to value-add where possible. In today's episode of Be The Drop , we discuss professional development in business, how to recruit smarter not harder, and Jane reveals the top skill they look for in candidates. Join the discussion in our Facebook Group! Want more social media and business storytelling tips and tricks, or how to's to help you do your job? We release new content each week! SUBSCRIBE to the blog here . SUBSCRIBE to the Be The Drop podcast in iTunes here (Android users can access free via 'Podcast Addict'). SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S2 E79 · Sun, March 11, 2018
The Future Of Artificial Intelligence With Matt Michalewicz
Artificial intelligence fascinates me personally and professionally. From social media algorithms and facial recognition technology to messenger bots, the future of AI is already here. My guest this week, Matthew Michalewicz was "born into it". The son of an AI scientist, who has written several books on the subject, six year old Matthew spent time after school at the university where his father worked. The family would even attend artificial intelligence conferences while on holiday! Serial entrepreneur Matthew began his first AI business 20 years ago, when few understood the term. In today's episode of Be The Drop , Matthew tells me about his current AI venture Complexica, we discuss the evolution of artificial intelligence, and he reveals whose jobs are most likely to be automated in the future. The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! Join the discussion in our Facebook Group! Want more social media and business storytelling tips and tricks, or how to's to help you do your job? We release new content each week! SUBSCRIBE to the blog here . SUBSCRIBE to the Be The Drop podcast in iTunes here (Android users can access free via 'Podcast Addict'). SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S2 E78 · Sun, March 04, 2018
LIVE From The 2018 Adelaide Podcast Festival
This week's episode was recorded LIVE at the Adelaide Podcast Festival. Now in its second year, the festival is getting bigger and better. I was thrilled to again participate in a LIVE podcast recording at the Festival and was joined by the rambunctious Steve Davis of The Adelaide Show podcast. A big shout out to the awesome live audience for their support and for sharing their hilarious poo stories with us (you'll need to listen to find out what I'm talking about) I also have a quick chat with the event organisers Liam + Andy from the Auscast Network as well Andrew + James from Rooster Radio Podcast about why the podcast festival is an important event for both podcasters and fans alike. In today's episode of Be The Drop , Steve and I discuss the current state of communication and look at why audio is such a powerful marketing channel. We review Facebook's recent algorithm change and discuss how traditional media is merging with new media in current communications. The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! Want more business storytelling tips and tricks, or how to's to help you do your job? We release new content each week! SUBSCRIBE to the blog here . SUBSCRIBE to the Be The Drop podcast in iTunes here (Android users can access free via 'Podcast Addict'). SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S2 E77 · Sun, February 25, 2018
Brand Building, Social Media And Business - SA Tourism Commission
Plenty would say that social media and business have a reluctant relationship. But my podcast guest this week, Brent Hill, is a firm believer that brands should be as social as possible. And as human as possible. As Director of Marketing at SA Tourism Commission, Brent Hill is committed to promoting Brand SA overseas and interstate. Two years ago, Brent took the job with the mission to eliminate people saying, "there's nothing on in Adelaide." Already, he has seen South Australia listed by Lonely Planet in the top 10 places to visit. In today's episode of Be The Drop , we discuss the importance of social media, essential strategies and metrics for successful marketing, and Brent reveals how South Australia is fast becoming a favourite tourist destination. Join our business Facebook Group for support & resources. Want more social media and business storytelling tips and tricks, or how to's to help you do your job? We release new content each week! SUBSCRIBE to the blog here . SUBSCRIBE to the Be The Drop podcast in iTunes here (Android users can access free via 'Podcast Addict'). SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S2 E76 · Sun, February 18, 2018
Video Storytelling LIVE At Fleurieu Film Festival
This week's episode was recorded LIVE at the Fleurieu Film Festival, a grassroots festival built to support filmmakers, that celebrates the beauty and diversity of the Fleurieu region. Speaking to some of the event organisers and participants, we delve into the power of video storytelling. Video is a medium that we are very passionate about at Narrative Marketing, and our Chief Videographer Chris Warman is also the Technical Director and Curator of Fleurieu Film Festival . Now in its third year, the festival has grown to 600+ attendees from just 200 in its inaugural year. It's a fantastic way to showcase homegrown talent, and also attracts both interstate and international submissions. In today's episode of Be The Drop , we discuss the highs and lows of filmmaking, the evolution of video storytelling, and our very own Chris reveals a top insight into short film character development.
S2 E75 · Sun, February 11, 2018
Master Your Content Strategy - Amelia Veale & Jojo Furnival
If you're wondering how to approach your content marketing , don't worry; you're not alone. Many people are overwhelmed by the number of channels and sheer volume of content they think is required to connect. Our approach is to create one central report that maps out the key elements of your content strategy, we call it the Gold Report because it's worth its weight in gold! One central location for all your critical content data, our Gold Report matches target audience(s) and content themes to key business goals. It identifies relevant keywords, content channels and visual media to take the headache out of regularly producing content. Does your content strategy do the same? In today's episode of Be The Drop , Narrative Marketing's Wordsmith Jojo Furnival and I chat about the value of a content strategy, the latest Facebook algorithm changes, and we reveal some of the secrets behind creating a Gold Report of your very own. Want more content marketing how to's, or tips to help you promote your business? We release new content each week! SUBSCRIBE to the blog here or by using the 'storytelling superpowers' form on the right. SUBSCRIBE to the Be The Drop podcast in iTunes here (Android users can access free via 'Podcast Addict'). SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au Want more content marketing how to's, or tips to help you promote your business? We release new content each week! SUBSCRIBE to the blog here . SUBSCRIBE to the Be The Drop podcast in iTunes here (Android users can access free via 'Podcast Addict'). <a href="https://www.youtube.com/channel/UCLmn6vUnmpCJ01_WbcJzOYA" target="_blank"
S2 E74 · Sun, February 04, 2018
Grow Your Business With Practical PR
If you're a small business owner or entrepreneur, you've probably typed into Google "how to run your own PR" at some point. This podcast episode will help you answer that question. Former journalist and founder of O'Rourke PR, Rebecca O'Rourke is an expert in helping people to tell their story through public relations. Over the past decade, Rebecca has worked with brands and entrepreneurs to get them seen, heard and remembered. In today's episode of Be The Drop , we chat about the evolution of media, her own business story, and Rebecca reveals some top tips for dealing with negativity towards your brand. Join our Facebook Group to check out our free goal setting program. SUBSCRIBE to the blog here . SUBSCRIBE to the Be The Drop podcast in iTunes here (Android users can access free via 'Podcast Addict'). SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S2 E73 · Sun, January 28, 2018
Business Storytelling To Drive Sales With Kylie Bishop
Kylie Bishop has successfully founded and built two businesses. A problem solver by nature, 10 years ago she co-founded LBW co , to provide solutions around site contamination. She also solves problems for her clients through her second business, Incredible U , as a business consultant and mentor. Kylie is a Telstra Women in Business Awards winner, a mother of 5 and a firm believer in the value of business storytelling to positively impact your bottom line. In today's episode of Be The Drop , we reflect on the importance of reflection, discuss top tips for building a company, and Kylie reveals how to make sure you don't become owned by your business. SUBSCRIBE to the blog here or by using the 'storytelling superpowers' form on the right. SUBSCRIBE to the Be The Drop podcast in iTunes here (Android users can access free via 'Podcast Addict'). SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S2 E72 · Sun, January 28, 2018
How To Create Your Marketing Plan With Amelia Veale
If you want to achieve real business growth, a strategic and up-to-date marketing plan is one of your most powerful tools. In this episode you will learn: > The critical benefits to creating and maintaining a marketing plan > Key data and insights that must be included > The importance of a compelling and detailed Executive Summary > Tips for kick-starting your marketing plan review In today's episode of Be The Drop , I talk about the WHY, WHAT and HOW of marketing strategy. I discuss why it's likely to be your biggest asset for supporting business growth and I also give you a framework for reviewing or starting your own strategic marketing plan. Join our Facebook Group, Brand Storytelling Superheroes for support and resources to achieve your marketing goals. SUBSCRIBE to the blog here SUBSCRIBE to the Be The Drop podcast in iTunes here (Android users can access free via 'Podcast Addict'). SUBSCRIBE on YouTube here for more interviews, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au .
S2 E71 · Sun, January 14, 2018
How To Manage Your Small Business Financials
Keeping on top of my small business accounting needs was something that used to cause me a lot of grief. Before I met Mitch Uzelac of MU Business Solutions and Edward Bernard of Formula Accounting , I often felt overwhelmed by the many tasks required to manage the financial aspects of my small business. I'm a communication specialist, not an accountant, and at times I felt completely bamboozled by those aspects of running Narrative Marketing. So I out-sourced. Mitch is a cloud bookkeeping specialist and Ed is a tax accountant. They have the skills, knowledge and experience that I don't possess and are essential to running my business successfully. If like me, you're looking to improve how you manage your business finances, then this episode is for you. In today's episode of Be The Drop , we lift the lid on some of the less fun aspects of running a business, we chat about what they call "the Apple of accounting software", and Mitch reveals the one thing that causes most businesses to fail. The is Mitch + Ed's version of Be The Drop Ready to build your business? Join our professional Facebook community in time for our free January goal setting program. SUBSCRIBE to the blog here SUBSCRIBE to the Be The Drop podcast in iTunes here (Android users can access free via 'Podcast Addict'). SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S2 E70 · Sun, January 07, 2018
Life In Half A Second With Matthew Michalewicz
It was a huge pleasure to interview entrepreneur and author, Matthew Michalewicz, as I am a big fan of his book Life in Half a Second . Life in Half a Second is described as the first "fact-based" formula for achieving success in life and business . Based on Matthew's two decades of research, it presents the five doors you must walk through to succeed, whatever your goals. But the book is not just a catalogue of academic references and scientific findings, it's also a collection of very personal stories that help to illustrate various points. Matthew's own experiences are what make it such a memorable read. In today's episode of Be The Drop , Matthew and I discuss the importance of goal setting. We encourage you to ask yourself what you don't like about your life and what you're going to do to turn that around. If you're a practical person that wants success, this is the podcast for you. Ready to build your business? Join our professional Facebook community in time for our free January goal setting program. SUBSCRIBE to the blog here SUBSCRIBE to the Be The Drop podcast in iTunes here (Android users can access free via 'Podcast Addict'). SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S2 E69 · Sun, December 31, 2017
Kickstart 2018 With A Bang
Today is a very special day, the very first day of a brand new year, so HAPPY NEW YEAR and welcome to 2018! I'm going to cover some key things that will help us all put our best foot forward and start 2018 in the strongest possible way. In today's episode of Be The Drop, I open with an offer to help you smash your goals for success in 2018, I review key marketing lessons from 2017 and I make my predictions for marketing trends in 2018... This is my Kickstart 2018 version of Be The Drop Ready to build your business? Join our professional Facebook community in time for our free January goal setting program. SUBSCRIBE to the blog here SUBSCRIBE to the Be The Drop podcast in iTunes here (Android users can access free via 'Podcast Addict'). SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S2 E68 · Sun, December 24, 2017
Authentic Connection At Christmas
First and foremost, I want to wish you, my dear listener a very Merry Christmas. I want to thank you for giving me the gift of your time by tuning in to my weekly episode. Your support is greatly appreciated. As today's episode of Be The Drop, is being released on the 25th of December, I want to take time to reflect on what Christmas means to me and also reflect on a business context for the festive season. Christmas can be all things, incredibly exciting and full of joy right through to a sad reminder of people not with us. My hope for you is that wherever you sit in the gamut of emotions this Christmas, is that you take some time to reflect. I am reminded of a line in one of my favorite poems, Desiderata "Go placidly amid the noise and haste, and remember what peace there may be in silence." In today's episode of Be The Drop, I encourage you to enjoy a moment of silence amongst the chaos of Christmas. I discuss why it's important to not get caught up in the giving of things but to focus on connecting with people instead and I also review how to talk business in the silly season... This is my Christmas version of Be The Drop Ready to build your business? Join our professional Facebook community in time for our free January goal setting program. SUBSCRIBE to the blog here SUBSCRIBE to the Be The Drop podcast in iTunes here (Android users can access free via 'Podcast Addict'). SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S2 E67 · Sun, December 17, 2017
Storytelling To Build A Brand - Paracombe Wines
I was very excited about this week’s interview because I got to visit Paracombe Wines on a beautiful sunny day in the Adelaide Hills, and get some of my Christmas shopping done at the same time! Owner Kathy Drogemuller and her husband bought the land in 1983 after the Ash Wednesday bushfires. After discovering Paracombe’s 19th century viticulture heritage, they decided to give winemaking a go. Starting by selling a few cartons transported in the back of their car, to now transporting pallets of wine by trucks loads to consumers in South Australia, interstate and beyond, Paracombe Wines have successfully built on the area’s long history of wine. In today’s episode of Be The Drop , we discuss overcoming fateful obstacles, the importance of storytelling in building a wine brand, and how to show the human side of a successful business… The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! Want more business storytelling tips and tricks, or how to’s to help you do your job? We release new content each week! SUBSCRIBE to the blog here or by using the ‘storytelling superpowers’ form on the right. SUBSCRIBE to the Be The Drop podcast in iTunes here (Android users can access free via ‘Podcast Addict’). SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au .
S2 E67 · Sun, December 10, 2017
Cultivating Work Life Balance - Evolve, Amber Chapman
If you've ever experienced burn-out, you'll understand the importance of work life balance. My guest this week, self-confessed workaholic Amber Chapman, went through this and more before establishing herself as The Business Therapist and co-founding the work-space, Evolve . Amber's business journey has taken her from leadership operations roles in not-for-profits through debilitating illness, to self-employment and a commitment to honour the things she values in her work life. In today's episode of Be The Drop , we discuss the importance of knowing your purpose and finding people around you that understand and support it, and Amber reveals how your workplace can support your personal development. FREE PROGRAM LINKS: If like Amber you aspire to achieve work life balance I invite you to join me on my Goal Setting for Small Business program this January. It's completely free and designed to provide a support network to anyone working in small business, and will include resources and advice from a number of inspirational guest speakers, to help us in our quest for success. Join our private Facebook group, 2018 Small Business Superheros to register your interest and gain access to the free program in January. SUBSCRIBE to the blog here SUBSCRIBE to the Be The Drop podcast in iTunes here (Android users can access free via 'Podcast Addict'). SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT us podcast@narrativemarketing.com.au
S2 E66 · Sun, December 03, 2017
How To Build A Business With Josh Cobb
When I met Josh Cobb at Social Media Marketing World in 2015, I didn't imagine that two years later I'd be interviewing the 2017 Brisbane Entrepreneur of the Year (Marketing & Events) about how to build a business! Josh began his company, Stepps , with nothing more than a podcast microphone and a bucket load of enthusiasm. Three years later, it's Australia's leading digital marketing training provider for the real estate sector. In today's episode of Be The Drop , we take a trip down memory lane, discuss the huge value of owned data (like your website and email), and Josh reveals the story of how Michelin tyres became Michelin stars. This is Josh's version of Be The Drop SUBSCRIBE to the blog here or by using the 'storytelling superpowers' form on the right. SUBSCRIBE to the Be The Drop podcast in iTunes here (Android users can access free via 'Podcast Addict'). SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S2 E65 · Sun, November 26, 2017
The 10 Golden Rules Of Public Speaking
Are you a small business owner or staff member responsible for a certain degree of business development? Are you good at what they do but feel uncomfortable selling yourself and presenting to others? You are not alone. I often get asked how it is that I am incredibly comfortable when asked to present or MC at an event. So in today's episode of Be The Drop, I'm going to share with you why I am 100% confident to speak in public and I'll also share with you my 10 Golden Rules of Public Speaking that will help improve your confidence to put yourself forward... This is my version of Be The Drop SUBSCRIBE to us in iTunes here (Android users can access through the free app 'Podcast Addict'). Get more free marketing resources on our video channel - SUBSCRIBE to us in YouTube here. PS: REMEMBER to follow us on Facebook , Instagram and Twitter
S2 E64 · Sun, November 19, 2017
Relationships & Storytelling In Sales With Paul Kitching
In Australia, the word 'sales' can sometimes have a negative connotation and yet, it is the foundation of building a successful business and the process by which customers can access products and services that they need or want. My guest this week, Paul Kitching , has mastered the skill of delivering positive sales experiences. An expert at selling, PK learnt his craft in the 1980's via excellent customer service and sales training at retailer, Country Road. PK then went on to have a distinguished career in media sales. Now Business Development Manager at Fuller, PK refers back to his Country Road training to this very day. In today's episode of Be The Drop , we chat about the importance of relationships and storytelling in sales, and PK reveals his top tips for super-charging your business networking. SUBSCRIBE to the Be The Drop podcast in iTunes here (Android users can access free via 'Podcast Addict') SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more SUBSCRIBE to our blog here CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US via email - podcast@narrativemarketing.com.au
S2 E63 · Sun, November 12, 2017
How To Build A Loyal Client Base With Sarah Bartholomeusz Of You Legal
This week I chat with the inspirational Founder of You Legal, Sarah Bartholomeusz. Winner of the Telstra Business Women's Award after only 18 months in business, Sarah has also won a thought-leader award through Lawyers Weekly . Both awards recognise the change she has made in the way legal services can be delivered in Australia. Sarah's business journey began with being made redundant. She describes this as her "permission slip" to live a creative life. Now, with You Legal lawyers across Australia, and two books under her belt, Sarah describes being in business as a "hugely creative experience". In today's episode of Be The Drop , we chat about recognising women in business, how to use stories to convey memorable information, and Sarah reveals why she knows so much about the shady underworld of drug dealing. SUBSCRIBE to the blog here or by using the 'storytelling superpowers' form on the right. SUBSCRIBE to the Be The Drop podcast in iTunes here (Android users can access free via 'Podcast Addict'). SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S2 E62 · Sun, November 05, 2017
LIVE! At We Are Podcast 2017 - Convince, Convert & Automate
This week's episode was recorded live from We Are Podcast 2017, in Brisbane. This annual event is in its third year and the line up is AMAZING! Included in the incredible smorgasbord of speakers, is the sensational duo, John Lee Dumas and Kate Erickson from Entrepreneurs on Fire, the podcast which ignited my passion for podcasting!! So off course, I made it my mission to speak with them to get some value bombs from them, to share with you! There is a host of other incredible guests and I managed to interview four of them to share some of their top insights with you. In this episode, you'll hear from Sean D'Souza host of The 3 month vacation , Nicole Baldinu from $100 MBA , Jordan Harbinger from the wildly popular podcast, The Art of Charm as well as Kate Erickson from Entrepreneur on Fire . In today's episode of Be The Drop , my guests cover the importance of providing skills not information to your clients, we look at why podcasting attracts such inclusive communities, and I share my top hints and tips from the conference. This is Be The Drop, live from We Are Podcast 2017
S2 E61 · Sun, October 29, 2017
Storytelling To Build Trust At Uniti Wireless With Sasha Baranikov
Sasha Baranikov is an expert in storytelling to build trust. Co-founder and CEO of Uniti Wireless, she knows that stories are a powerful way to convey technical information and simplify it into relatable terms. When bringing a new product to market, you must tell the story of how it improves customers' lives. Uniti 's product is super-fast internet. Described by Sasha as "like fiber through the air", it meets a huge customer demand despite the competitive marketplace. And the business has seen rapid growth as a result. In just four years, Uniti has gone from a mere concept to a stable business with employees in two states, with further plans to expand nationally next year. In today's episode of Be The Drop , we chat storytelling to build trust, the constant learning of business, and Sasha reveals the key to making sales and resolving disputes... This is Sasha's version of Be The Drop... SUBSCRIBE to the blog here SUBSCRIBE to the Be The Drop podcast in iTunes here (Android users can access free via 'Podcast Addict'). SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S2 E60 · Sun, October 22, 2017
Storytelling In The Boardroom With Lisa Cook
Like me, Lisa Cook has always had a passion for business. Not only that, but she understands the role of storytelling in the boardroom. In fact, stories are an integral component of her boardroom training business, Get On Board . As Lisa was joining organisational boards from a young age, she witnessed how little support there was out there for brand new board members with little or no experience. So she founded Get On Board to deliver online education and development for current and aspiring board members. In today's episode of Be The Drop , we chat ego attachment, the importance of having fun in the boardroom, and Lisa reveals how social media can be used to recruit even the top dogs... This is Lisa's version of Be The Drop... Resources referenced in this episode: Website: www.getonboardaustralia.com.au Boardroom Bootcamp: www.boardroombootcamp.com.au Local Sport Club Board/Committee Resources: http://ors.sa.gov.au/about_us/publications Make sure you don't miss an episode: SUBSCRIBE to the blog here using the 'unlock my storytelling superpowers' form on the right! SUBSCRIBE to us in iTunes here (Android users can access via the free app 'Podcast Addict'). SUBSCRIBE to us in SoundCloud here. SUBSCRIBE to us in YouTube here -> get the full interview video plus behind the scenes, bloopers & more! CONNECT with Narrative Marketing on Facebook , and @be_the_drop on Instagram and Twitter . CONTACT US at podcast@narrativemarketing.com.au
S2 E59 · Sun, October 15, 2017
Look Your Audience In The Eye - Digitally
The importance of human connection in the digital world has come up a lot in Be The Drop, which is why in today's episode I review and summarise some of the key tips we've learnt to help you look your audience in the eye, digitally. I also review the key central component that will drive your ability to deliver successful online communication, that not only engages but also motivates and inspires your audience to take action; this critical component is, the strategy that underpins your digital content. In today's episode of Be The Drop , I provide a list of tools that you can access for FREE to assist you to create digital content that engages your target customers and discuss why your marketing and content strategy need to be the solid foundation that underpins the delivery of top communication results... This is an actionable summary version of Be The Drop... Resources referenced in this episode: http://narrativemarketing.com.au/blog/know-your-brand-share-it-and-develop-strong-communities/ http://narrativemarketing.com.au/blog/andre/ http://narrativemarketing.com.au/blog/vinh_giang/ Make sure you don't miss an episode: SUBSCRIBE to the blog here using the 'unlock my storytelling superpowers' form on the right! SUBSCRIBE to us in iTunes here (Android users can access via the free app 'Podcast Addict'). SUBSCRIBE to us in SoundCloud here. SUBSCRIBE to us in YouTube here -> get the full interview video plus behind the scenes, bloopers & more! CONNECT with Narrative Marketing on Facebook , and @be_the_drop on Instagram and Twitter . CONTACT US at podcast@narrativemarketing.com.au
S2 E58 · Sun, October 08, 2017
Business Storytelling For Entrepreneurs With Jamie Stenhouse
Like most entrepreneurs, Jamie Stenhouse has experienced both highs and lows on his business journey. Head of Market Titans Agency and a fellow advocate of business storytelling, he was once a teenager with a speech impediment that saw him drop out of high school. He enrolled in an IT course to try and avoid interpersonal communication. But it was when he confronted his fear of speaking in public, that his entrepreneurial journey really began. From web design and HTML coding to founding a clothing line, Jamie has had considerable professional success through his humble keyboard. His anxiety over speaking a thing of the past, Jamie is now an inspirational keynote speaker and shares his personal story as the Stuttering Entrepreneur . In today's episode of Be The Drop , we chat business storytelling, how to personalise in the automated digital world, and Jamie reveals the one thing you need to get right in order for everything to work... This is Jamie's version of Be The Drop... Want more business storytelling tips and tricks? We release new content each week! For free marketing resources... SUBSCRIBE to the blog here using the 'unlock my storytelling superpowers' form on the right! SUBSCRIBE to us in iTunes here (Android users can access via the free app 'Podcast Addict'). SUBSCRIBE to us in SoundCloud here. SUBSCRIBE to us in YouTube here --> get the full interview video plus behind the scenes, bloopers & more! CONNECT with Narrative Marketing on Facebook , and @be_the_drop on Instagram and Twitter . CONTACT US at podcast@narrativemarketing.com.au
S2 E57 · Sun, October 01, 2017
George The Farmer: Sharing Stories To Educate On Rural Issues
How much do you know about where the food you eat comes from or about the people who grow it? Alarming statistics indicate that many Australian students, especially in urban areas, don't understand where their food comes from or how it's grown. My Be The Drop podcast guests this week, "George The Farmer" duo Simone Kain and Ben Hood, are on a mission to turn this around. What started as a business idea to create an informative App and an additional business revenue stream, has grown into a range of books, videos and merchandise to educate an urban audience about rural issues ; something they're hugely passionate about. So passionate in fact, this year they performed 5 shows a day for 14 days straight to approximately 400,000 people at the Sydney Royal Show! In today's episode of Be The Drop , Simone, Ben and I discuss the power of storytelling to educate, we hear an impromptu rendition of one of their most popular songs, and they reveal top tips for leaving a lasting legacy... SUBSCRIBE to the blog here with the 'unlock my storytelling superpowers' form on the right! SUBSCRIBE to us in iTunes here (Android users can access via the free app 'Podcast Addict'). SUBSCRIBE to us in SoundCloud here. SUBSCRIBE to us in YouTube here. CONNECT with Narrative Marketing on Facebook , and @be_the_drop on Instagram and Twitter . CONTACT US at podcast@narrativemarketing.com.au
S2 E56 · Sun, September 24, 2017
How To Increase Engagement Through Storytelling
In Season 2 we are delving deeper into what is brand storytelling? I'm looking to build on the awesome advice that is shared by my podcast guests by really drilling down into how we can use these tips in our own marketing efforts. In today's episode of Be The Drop , I look at the power of storytelling to drive social change, I reveal 3 more reasons why storytelling is invaluable to your business, including looking at how it can increase your social engagement and search rankings... SUBSCRIBE to the blog here with the 'unlock my storytelling superpowers' form on the right! SUBSCRIBE to us in iTunes here (Android users can access via the free app 'Podcast Addict'). SUBSCRIBE to us in SoundCloud here. SUBSCRIBE to us in YouTube here. CONNECT with Narrative Marketing on Facebook , and @be_the_drop on Instagram and Twitter . CONTACT US at podcast@narrativemarketing.com.au
S2 E55 · Sun, September 17, 2017
Articulating Powerful Stories Through Music With Josh Belperio
Across cultures, music is universally significant in telling stories. Music can evoke strong emotions that bring us to tears, it inspire people or it might make you want to dance. Welcome to Episode 2, Season 2; Ep #54 of Be The Drop. I am joined this week, by Josh Belperio , who is an award winning music composer and celebrated cabaret performer. In June 2017, Josh premiered his original cabaret show Scarred For Life, which was sold-out and opened to unanimous five-star reviews at the Adelaide Cabaret Fringe Festival. As a proud gay man, Josh recently released a heartfelt and emotional song in response to the plebiscite vote on same-sex marriage; his video has been viewed over 200K times and shared over 2.5K time In today's episode of Be The Drop , Josh talks about why you must be both specific and honest in storytelling, he explains why vulnerability is a strength, not a weakness, and we discuss why music has a unique ability to communicate powerful messages... References mentioned in this episode: > Brene Brown > The Four Agreements > QLife SUBSCRIBE to us in iTunes here (Android users can access through the free app 'Podcast Addict'). SUBSCRIBE to us in SoundCloud here. Get more free marketing resources on our video channel - SUBSCRIBE to us in YouTube here. PS: REMEMBER to follow us on Facebook , Instagram and Twitter . CONTACT US at podcast@narrativemarketing.com.au
S2 E54 · Sun, September 10, 2017
The Power Of Storytelling In Business
Welcome to Episode 1, Season 2 of Be The Drop - a weekly podcast that investigates how to unlock your brand story, to super-charge your business. This week I look at - what is brand storytelling? And what benefit can you, my fabulous listeners, gain from learning more about it by listening each week to this podcast? In today's episode of Be The Drop , I will review why I believe brand storytelling is THE future of marketing and why it's critical for you to use storytelling within your business or nonprofit, I'll also explain the format for season 2 and what you can expect in future episodes... Reference links: Beerenberg video storytelling example - this is client work that we delivered; contact us if you'd like video storytelling work created for your business. Deng Adut , University of Western Sydney example. SUBSCRIBE to us in iTunes here (Android users can access through the free app 'Podcast Addict'). SUBSCRIBE to us in SoundCloud here. Get more free marketing resources on our video channel - SUBSCRIBE to us in YouTube here. PS: REMEMBER to follow us on Facebook , Instagram and Twitter . CONTACT US at podcast@narrativemarketing.com.au
S2 E53 · Sun, September 03, 2017
Lessons From One Year Of Podcasting : A Look At Brand Storytelling
Hello and welcome to Episode 52 of Be The Drop - a weekly podcast that investigates how to unlock your brand story, to super-charge your business. We are celebrating two very exciting milestones this week! The month of September marks 3 years since I started my business journey, from humble beginnings as a sole trader to a company with two part time staff. AND this week's episode marks one full year of Be The Drop podcast!!! So we have double the reasons to celebrate which is SUPER exciting. I'm Amelia Veale small business owner and storytelling superhero. Here at Narrative Marketing, we absolutely believe in the power of telling stories, not only to learn and connect, but also to build business relationships and drive sales. To mark these exciting milestones today I am joined by Jojo Furnival and Chris Warman the super talented team behind the scenes. We look back over what we've learned and sharing the insights we have developed from both the guests we have interviewed and the processes we've used to deliver our podcast content. In today's episode of Be The Drop , we discuss the importance of storytelling in building customer connections, the relationship and value of both words and visuals in brand story and we reveal our top tips for how to support your in person business relationships with digital communication... This is Narrative Marketing's version of Be The Drop... Want more business storytelling tips and tricks, or how to's to help you do your job? We release new content each week! For free marketing resources... SUBSCRIBE to the blog here with the 'unlock my storytelling superpowers' form on the right! SUBSCRIBE to us in iTunes here (Android users can access via the free app 'Podcast Addict'). SUBSCRIBE to us in SoundCloud here. SUBSCRIBE to us in YouTube here. CONNECT with Narrative Marketing on Facebook , and @be_the_drop on Instagram and Twitter . CONTACT US at podcast@narrativemarketing.com.au
S1 E52 · Sun, August 27, 2017
From Starting, To Building A Business - Marcus Booth-Remmers
From a simple love of chocolate, a passion for the technicality and complexity of being a chocolate focussed pastry chef, to starting a business; Marcus Booth-Remmers has built Red Cacao into a destination chocolate shop and cafe in the Adelaide Hills. In today's episode of business podcast Be The Drop , Marcus talks about how important it is to tell a consistent brand story, how every element of your business - from staff retention to your own personal branding - feeds into that, and reveals some real nuggets of wisdom around starting a business from scratch... ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! READ the blog here FOLLOW Be The Drop podcast on Apple Podcasts here FOLLOW Be The Drop on Spotify here SUBSCRIBE on YouTube here for behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
S1 E51 · Sun, August 20, 2017
Relaunching Your Life & Starting A Business - Juliet Lever
Juliet Lever believes in second chances. In fact, her entire business is built around them. After turning her life around - quitting her high paying corporate job, leaving her husband, and totally transforming who she was - within a 12 month timeframe, Juliet now coaches others on how to let go of the past and renew their life. Her book, Relaunch My Life , shares the story of her own personal journey, and it's also a reference manual for her and her clients as she guides them through their own transformational journeys. In today's episode of business podcast Be The Drop , Juliet talks about getting a second chance at life, the power of story to connect with people, and the harsh reality of going from a six figure salary to starting a small business... ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link . ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! READ the blog here FOLLOW Be The Drop podcast on Apple Podcasts here FOLLOW Be The Drop on Spotify here SUBSCRIBE on YouTube here for behind the scenes, bloopers & more. CONNECT with us on Facebook , follow @be_the_drop on Instagram or Twitter . CONTACT US podcast@narrativemarketing.com.au
Sun, August 13, 2017
Adelaide Startup To International Business - Chris Hooper, Accodex
Chris Hooper's story is a real love affair with business. Recognising accounting as "the language of business", he started his own firm six years ago. Then two years ago, Accodex was born, which is now an international company with multiple locations in four different countries. Headquartered in Adelaide, it's a real SA success story. Describing himself as an entrepreneur first, and an accountant second. Chris is a regular go-to for advice on start-up business - in fact I first met him in 2015 as he mentored participants, including myself, in the MEGA entrepreneur program. In today's episode of the Be The Drop podcast , Chris talks about the emotional roller-coaster of running a business, the value of doing any business rather than waiting for a "big idea" and reveals his top tips for using social media for B2B... SUBSCRIBE to the blog here with the 'unlock my storytelling superpowers' form on the right! SUBSCRIBE to us in iTunes here (Android users can access via the free app 'Podcast Addict'). SUBSCRIBE to us in SoundCloud here. SUBSCRIBE to us in YouTube here. CONNECT with Narrative Marketing on Facebook , and @be_the_drop on Instagram and Twitter . CONTACT US at podcast@narrativemarketing.com.au
Sun, August 06, 2017
Using Brand Values To Tell Your Business Story - Mai Kitchen, Adelaide
It's always a pleasure talking to a business owner who is inspired by their long-term vision. Dan Giang of Mai Kitchen , Adelaide, is one such business owner. He understands that day-to-day running of a business can be tough; focusing on the bigger picture is a positive way to help him jump those daily hurdles. So inspired by his mum's cooking, he named his restaurant after her and has built a business entirely driven by his fond memories of good, home cooked, family meals. He's not in the food business, he's in the feelings business; and he's not without ambition either, remarking: "I wanted to have my mum's name known throughout Australia." In today's episode of Be The Drop , Dan talks about giving back to the community, brand values, and we even got to test his amazing mock-meat and I tell you what " I can't believe it's not meat! "... This is Dan's version of Be The Drop... SUBSCRIBE to the blog here SUBSCRIBE to us in iTunes here (Android users can access through the free app 'Podcast Addict'). SUBSCRIBE to us in SoundCloud here. SUBSCRIBE to us in YouTube here. PS: REMEMBER to follow us on Facebook , Instagram and Twitter . CONTACT US at podcast@narrativemarketing.com.au
Sun, July 30, 2017
Visual Storytelling Superpowers - With Nicknack
You have probably heard the saying "A picture tells a thousand words" well this week we dive into the world of visual storytelling. This is a very special episode of the Be The Drop podcast because it marks the roll-out of our new visual branding for both Be The Drop and Narrative Marketing ! As you know we are incredibly passionate about brand storytelling, through both our client work and the podcast, we continually investigating the most effective ways to tell your brand story. To find out more about how important it is for brands to use visual cues to connect with their audience, I caught up with Peter Rufus, Brand Strategist at Nicknack, who are the creative genius' behind our new branding, which we will be rolling out over the next few weeks. For us, there's a clear link between superheroes and business: Superheroes get results; they work hard against all the odds; they're role models and leaders; they stand out from the crowd. These are also the things that we aspire to in business. I truly believe that well articulated brand stories are what will differentiate your brand, from the next. Therefore, brand storytelling is the ultimate superpower for businesses that want to super-charge their marketing strategy. In today's episode of Be The Drop , Peter discusses brand strategy, visual storytelling, and reveals the secret to his creative process... This is Peter's version of Be The Drop... SUBSCRIBE to us in iTunes here (Android users can access through the free app 'Podcast Addict'). SUBSCRIBE to us in SoundCloud here. Get more free marketing resources on our video channel - SUBSCRIBE to us in YouTube here. PS: REMEMBER to follow us on Facebook , Instagram and Twitter . CONTACT US at podcast@narrativemarketing.com.au
Sun, July 23, 2017
How To Humanise A Brand Through Storytelling With Sally Paech
Beerenberg is one of my favourite brands. An Adelaide Hills girl, I grew up with Beerenberg as local produce and their strawberry jam was always a household favourite! They have an authentic and human brand narrative, beautiful premium products, and a whole lot of heart in their family-run business. This powerful combination has seen them grow from selling strawberry jam at Adelaide's East End Markets back in the 70's to international distribution and an engaged online community of 27,000 social media followers today. For Marketing Manager Sally Paech, daughter of Grant who started the business 40 years ago, the business is almost another family member. In today's episode of Be The Drop , Sally talks about the marketing magic of brand storytelling, shares practical examples of how to engage your staff, and recalls fond memories of how it all began... To access the weekly podcast episodes as they are released: SUBSCRIBE to us in iTunes here. SUBSCRIBE to us in SoundCloud here. To access the weekly podcast video as they are released - SUBSCRIBE to us in YouTube here. PS: REMEMBER to follow us on Facebook , Instagram and Twitter . CONTACT US at podcast@narrativemarketing.com.au
Sun, July 16, 2017
Powerful Storytelling From Ancient Greece To Now - Ross Vosvotekas
Today I'm talking with Adelaide theatre aficionado, Ross Vosvotekas, a man of many talents. Card game inventor, app creator, and Director of production company Adapt Enterprises , he is an expert at multi-tasking. Ross is extremely passionate about local creative arts and supporting Adelaide's community of artists and performers. In today's episode of Be The Drop , Ross talks about living your passion, the power of stories to connect people, he reveals what makes live events so unique and we even touch on smashing watermelons on your head... This is Ross' version of Be The Drop... To access the weekly podcast episodes as they are released: SUBSCRIBE to us in iTunes here. SUBSCRIBE to us in SoundCloud here. To access the weekly podcast video as they are released - SUBSCRIBE to us in YouTube here. PS: REMEMBER to follow us on Facebook , Instagram and Twitter . CONTACT US at podcast@narrativemarketing.com.au
Sun, July 09, 2017
Storytelling To Build Success - Amity Dry
Amity Dry has been telling stories for as long as she can remember. Now recognised as a talented singer, actress, writer and composer, Amity believes that it is her ability to be honest and vulnerable in telling her stories, that has helped build her successful career. It was an absolute pleasure to interview Amity at my recent Modern Storytelling event to raise money for Vinnies SA as part of my participation in the CEO Sleepout . I was really excited to investigate with Amity how we can use stories to create the sort of real human connection that can build into something that earns a living. In today's episode of Be The Drop , Amity talks about the difference between fame and credibility in personal branding, we discuss how to resist falling prey to "imposter syndrome", and she reveals the importance of sharing stories that need to be told... To access the weekly podcast episodes as they are released: SUBSCRIBE to us in iTunes here. SUBSCRIBE to us in SoundCloud here. To access the weekly podcast video as they are released - SUBSCRIBE to us in YouTube here. PS: REMEMBER to follow us on Facebook , Instagram and Twitter . CONTACT US at podcast@narrativemarketing.com.au
Sun, July 02, 2017
Together We Can Break The Cycle Of Homelessness - CEO Sleepout
The overnight temperature dropped to 5 degrees on Thursday 29th June. The air was cold and hung damp around me as I tried to find comfort lying on wet grass, a piece of cardboard underneath me, and one above me. I scrunched deeper into my sleeping bag seeking warmth but the overwhelming feeling was one of being wrapped in icy fingers of cold. For me, this was one night of cold and discomfort, for over 105,000 Australians, this is an experience that they face every night. Night after night. Understanding the power of first hand experience, Vinnies created the CEO Sleepout . The event brings together influential business men and women to raise not only funds but also awareness of the challenges facing those affected by homelessness. To help spread this message, for today's episode of Be The Drop , I interviewed a number of CEOs whilst participating in the event. We discuss what motivates them to give back, why it's important and we also look at what it means to be a part of something bigger than yourself...
Sun, June 25, 2017
Creativity And Customer Service Driving Success At Brick + Mortar
Elizabeth Donaldson is the founder of Brick + Mortar , a creative retail and co-working space and cafe; where the focus is on creating a destination for local creatives to connect with the community and other businesses in the creative industries. Having recently turned 2 years old, Brick + Mortar's community was built by Elizabeth from nothing. A brand new concept in a brand new space, it was a huge leap of faith for early adopters. But it's now a vibrant, busy part of the Norwood community, delighting its audience with fresh, interesting and clever locally made products in a design-oriented environment. In today's episode of Be The Drop , Elizabeth discusses the importance of good coffee, how commercially viable doesn't necessarily mean un-creative, and reveals the value of customer service to build brand loyalty... To access the weekly podcast episodes as they are released: SUBSCRIBE to us in iTunes here. SUBSCRIBE to us in SoundCloud here. To access the weekly podcast video as they are released - SUBSCRIBE to us in YouTube here. PS: REMEMBER to follow us on Facebook , Instagram and Twitter . CONTACT US at podcast@narrativemarketing.com.au
Sun, June 18, 2017
Business Culture Transformation And Powerful Leadership With Michelle Holland
Culture and change management is something I find really fascinating; I've worked with businesses developing their vision and purpose, and seen the difference it makes to the bottom line when staff understand how they fit into the bigger picture of what that business is trying to achieve and why it exists. So I really enjoyed my chat with Culture and Leadership Consultant, Michelle Holland . Adding to her long list of talents, Michelle has just written a book called Energy Vampires Suck , which is a personal leadership journey, written using the metaphor of vampires and slayers. In today's episode of Be The Drop , Michelle discusses facing your demons, LinkedIn networking, and reveals how to boost your team's productivity... Be The Drop is brought to you by Narrative Marketing , the marketing consultancy that exists to help you unlock your storytelling superpower. To access the weekly podcast episodes as they are released: SUBSCRIBE to us in iTunes here. SUBSCRIBE to us in SoundCloud here. To access the weekly podcast videos as they are released - SUBSCRIBE to us in YouTube here. PS: REMEMBER to follow us on Facebook , Instagram and Twitter . CONTACT US at podcast@narrativemarketing.com.au
Sun, June 11, 2017
How To Create A WorkPlace Your Staff Will Love At Dogcity Daycare
Using the slogan"the happiest place in the world" might seem ambitious and a very bold statement, but after our visit to Dogcity Daycare , a daycare centre for dogs in Adelaide, I think it is 100% appropriate. After our Be The Drop interview, we saw first hand a workplace that was brimming with happiness and a passion to deliver awesome service for customer of both the two legged and four legged variety. Dogcity Daycare owners, Alex and Daniel bought the business three and a half years ago, when they were in their mid 20s. With minimal experience at running a business between them, they have turned their love of dogs into two thriving centres for well-adjusted pups of all shapes and sizes, with a third centre on the way! In today's episode of Be The Drop , Daniel and Alex talk about the importance of playtime at work, how to motivate and support your staff, and reveal another piece of the puzzle leading us closer to the key to modern storytelling... Be The Drop is created by Narrative Marketing . To access the weekly podcast episodes as they are released: SUBSCRIBE to us in iTunes here. SUBSCRIBE to us in SoundCloud here. To access the weekly podcast video as they are released - SUBSCRIBE to us in YouTube here. PS: REMEMBER to follow us on Facebook , Instagram and Twitter . CONTACT US at podcast@narrativemarketing.com.au
Sun, June 04, 2017
Know The Risk. Improving Online Safety With Sonya Ryan
Part of being human is our ability to hope, to cultivate positivity out of tragedy. Sonya Ryan knows this better than most. The Carly Ryan Foundation was set up by Sonya in the wake of her daughter Carly's cruel and untimely death, and exists to promote online safety and reduce the abuse of children nationally. Carly's story is the connector or bridge to Sonya's community, and the art of storytelling is therefore invaluable to her. From launching their own personal safety app to developing Carly's Law, Sonya and her team embrace the digital world but advocate an educated and empowered approach to its use. An extraordinary woman, Sonya embodies the 110% commitment and focus required to "be the drop" and I was honoured she took time out of her jam-packed schedule to speak to me. In today's episode of Be The Drop , Sonya discusses dogged determination, talks about positive connection, and reveals the best way to approach online safety with your children... To access the weekly podcast episodes as they are released: SUBSCRIBE to us in iTunes here. SUBSCRIBE to us in SoundCloud here. To access the weekly podcast video as they are released - SUBSCRIBE to us in YouTube here. PS: REMEMBER to follow us on Facebook , Instagram and Twitter . CONTACT US at podcast@narrativemarketing.com.au
Sun, May 28, 2017
Communication That Drives Action With Amelia Veale
Stories can evoke powerful emotions, inspire change and motivate action. For those of you who are just joining us, Be The Drop is a weekly podcast that investigates the art of communication, specifically storytelling, in today's digital world. By interviewing a wide range of people who have built engaged communities, I investigate and share, the secrets to great communication. Be The Drop is not just an outlet for all kinds of stories, but also a battle cry to "be the drop" that creates a waterfall. With courage, focus and commitment, each and every one of us can start something; but together, we can build something. Today's episode is an update and "take stock" review, as over the past few weeks, I have had a number of "ah-ha" moments on my journey to uncover the common threads within communication that drives action. In today's episode of Be The Drop , I consider what it really means to Be The Drop and reveal the all new 5 step process Be The Drop Manifesto to help you create a waterfall of your own... To access the weekly podcast episodes as they are released: SUBSCRIBE to us in iTunes here. SUBSCRIBE to us in SoundCloud here. To access the weekly podcast video as they are released - SUBSCRIBE to us in YouTube here. PS: REMEMBER to follow us on Facebook , Instagram and Twitter . CONTACT US at podcast@narrativemarketing.com.au
Sun, May 21, 2017
How To Amplify The SHIT Out Of Your Strengths With Vinh Giang
In 2015 I had the privilege of seeing Vinh Giang speak at an event in Adelaide; to describe him as an "inspirational speaker" is an understatement. He refers to himself as "a small individual from a refugee family, born and bred here in South Australia in the northern suburbs." But he is also a magician, an entrepreneur, he runs a video production company and is now a highly sort after keynote speaker, in such high demand in the US that he is in the process of relocating to the US. I knew that Vinh was a must-interview for Be The Drop. Timing, they say, is everything, and as Vinh dives deeply into his new role as a father, time-constraints prevented him from being able to join me in person for this interview. However, lucky for us we live in a world that allows us to connect face-to-face, even if our faces are slightly pixelated on a laptop screen! So that's exactly what we did; my first Be The Drop interview via Skype! Expertly spliced together for Be The Drop's YouTube by our Chief Videographer, Chris. Technology eh?! In today's episode of Be The Drop , Vinh talks about the critical importance of video, discusses the delicate balance between giving and selling to your community, and reveals his top tips for avoiding Tall Poppy Syndrome...
S1 E37 · Sun, May 14, 2017
Impactful Face-to-Face Storytelling With Sally Hardy
In today's episode I delve into the world of theatre with playwright, Sally Hardy, owner of the theatre company, Free Range Theatrix. Sally is currently immersed in the final stages of production of the play she wrote called Gone Viral for the upcoming DreamBIG Children's Festival. Sally talks us through the steps involved in professionally producing a play, about earning the respect of the artistic community, and reveals how storytelling is her saviour... To access the weekly podcast episodes as they are released: SUBSCRIBE to us in iTunes here. SUBSCRIBE to us in SoundCloud here. To access the weekly podcast video as they are released - SUBSCRIBE to us in YouTube here. PS: REMEMBER to follow us on Facebook , Instagram and Twitter . CONTACT US at podcast@narrativemarketing.com.au
S1 E36 · Sun, May 07, 2017
How To Grow And Stay Faithful To Your Brand With RackaRacka
With much laughter involved, I sit down with twins Michael and Danny Philippou, the dynamic duo behind YouTube channel RackaRacka . With over 3.7 Million subscribers and collective video views of close to 500 Million, these 24 year old twin brothers have developed a winning formula. Danny and Michael talk about learning by making mistakes, discuss their first feature film, and reveal why they recently turned down a quarter of a million dollars... To access the weekly podcast episodes as they are released: SUBSCRIBE to us in iTunes here. SUBSCRIBE to us in SoundCloud here. To access the weekly podcast video as they are released - SUBSCRIBE to us in YouTube here. PS: REMEMBER to follow us on Facebook , Instagram and Twitter . CONTACT US at podcast@narrativemarketing.com.au
Sun, April 30, 2017
How Humanised Communication Drives Community Connection With The Mayor Of Unley
What is the Mayor's role within a community? How does somebody in a position of governance view community? How do they communicate with that community? I talked to Mayor of Unley, Lachlan Clyne , who has always been captivated by a sense of community: a community that centres around local facilities, businesses and the people within it. Lachlan is driven by community connections and by the feeling of being part of something bigger than himself. Helping people, uniting people and making things better is what drove him to become one of the youngest ever Mayors in South Australia. In today's episode of Be The Drop , Mayor Clyne talks about the importance of humanisation in communication, about community as the soul and heartbeat of a place, and reveals how to motivate action simply by being open to it... To access the weekly podcast episodes as they are released: SUBSCRIBE to us in iTunes here. SUBSCRIBE to us in SoundCloud here. To access the weekly podcast video as they are released - SUBSCRIBE to us in YouTube here. PS: REMEMBER to follow us on Facebook , Instagram and Twitter . CONTACT US at podcast@narrativemarketing.com.au
Sun, April 23, 2017
Turning Strangers Into Friends With Sophie Miller
Sophie Miller is a ray of Adelaidian sunshine. And when she started using Instagram 3 years ago, she just wanted to spread a little bit of that sunshine by sharing photos of all the great places in Adelaide that she visits. From these humble beginnings, she has grown a following of nearly 30,000 people on Instagram. Her The Streets of Adelaide community, which is made up of an Instagram page, blog and a Facebook page is all about spreading positive vibes about the South Aussie capital. Posting sometimes up to 20 photos a day, it's rare to have fewer than 100 likes on any picture. In today's episode of Be The Drop , Sophie talks about turning strangers into friends, about the importance of integrity, and reveals what channels work best for engaging with her community and why... To access the weekly podcast episodes as they are released: SUBSCRIBE to us in iTunes here. SUBSCRIBE to us in SoundCloud here. To access the weekly podcast video as they are released - SUBSCRIBE to us in YouTube here. PS: REMEMBER to follow us on Facebook , Instagram and Twitter . CONTACT US at podcast@narrativemarketing.com.au .
Sun, April 16, 2017
A Podcast Within A Podcast With The Adelaide Show
When two shows come together to record a podcast within a podcast, things can get pretty interesting. Particularly when those shows are Be The Drop and The Adelaide Show . Having both participated in the Adelaide Podcast Festival back in March, it was only a matter of time before our shared love of hot cross buns and podcasting brought us together once more for this very special interview. The Adelaide Show is a weekly podcast that was originally named Another Boring Thursday Night In Adelaide as a provocative challenge to people who lazily labelled Adelaide as boring! Covering everything from science to business and sport, the common thread for the cohort of persistent listeners is that they "over-index with their engagement with the community at large," says Steve. Hyper-engagement is in their DNA; they're out and about at night, meeting people and hearing their stories. And it's this human contact element to which we kept returning throughout our interview. In today's episode of Be The Drop , Steve, Nigel and I get philosophical and creative. We talk about the modern technological world and what it means to be human, we explore connection by doing a spontaneous slam poetry jam (in our Facebook videos ), and we delve into technology changes that provide audiences with the ability to curate the media they engage with... To access the weekly podcast episodes as they are released: SUBSCRIBE to us in iTunes here. SUBSCRIBE to us in SoundCloud here. To access the weekly podcast video as they are released - SUBSCRIBE to us in YouTube here. PS: REMEMBER to follow us on Facebook , Instagram and Twitter . CONTACT US at podcast@narrativemarketing.com.au
Sun, April 09, 2017
Linking Big Business To Not-For-Profit With David Wark
On any given night, more than 105,000 Australians experience homelessness and 44% of those experiencing homelessness are women, and over 17,000 children under the age of 12 do not have a stable place to call home in Australia. These statistics are unacceptable to me, which is why I will be joining business and community leaders from around Australia to take part in the 2017 Vinnies CEO Sleepout , raising awareness and vital funds to support services for the thousands of men, women and children experiencing homelessness across the country. To find out more about how Vinnie's communicate to drive action to respond to homelessness, I interviewed David Wark, Chief Executive Officer for the St Vincent de Paul Society in South Australia. David is committed to serving the people who seek the Society's assistance, be it through utilising his business expertise to ensuring critical support services are maintained, homeless accommodation, conference work or the Vinnies Centres. I encourage. In today's episode of Be The Drop , David talks about not over-inflating his role among the many people who make Vinnies services possible, about uniting the not-for-profit and corporate worlds, and he stresses the importance of the human touch in effective communication... If you also finds these statistics unacceptable, I encourage you to donate much needed funds by following this link to my fundraising page (also included at the bottom of the post). To access the weekly podcast episodes as they are released: SUBSCRIBE to us in iTunes here. SUBSCRIBE to us in SoundCloud here. To access the weekly podcast video as they are released - SUBSCRIBE to us in YouTube here. PS: REMEMBER to follow us on Facebook , Instagram and Twitter . CONTACT US at podcast@narrativemarketing.com.au .
S1 E31 · Sun, April 02, 2017
Breaking Down Barriers With Jess Caire
What would the world look like if we all worked together and supported one another? It would probably look a bit like jesscaire.com . The world according to Jess Caire is inspired by a future in which her two children are judged not on their gender, but on how hard they work, their values and beliefs. Society has evolved ideals to which we're supposed to aspire, whether we like it or not. However, as a self-confessed "over-achieving people pleaser", Jess found that she had to let go of these impossible expectations she'd set for herself when she became a mother. Believing that she couldn't be the only woman struggling as she was, she began to share her vulnerability online, attaching to it a sense of worth rather than a sense of shame. Her community is about empowering women, getting them to believe in themselves and each other, because only by working together can we break down gender barriers and create a unified response. In today's episode of Be The Drop , Jess talks openly about her own emotional journey from feeling failure to empowerment, reveals how she deals with trolls, plus the importance of building a safe space in order to encourage communication... To access the weekly podcast episodes as they are released: SUBSCRIBE to us in iTunes here. SUBSCRIBE to us in SoundCloud here. To access the weekly podcast video as they are released - SUBSCRIBE to us in YouTube here. PS: REMEMBER to follow us on Facebook , Instagram and Twitter CONTACT US at podcast@narrativemarketing.com.au
S1 E30 · Sun, March 26, 2017
How To Communicate Complex Climate Issues With Seb Henbest
Love it or hate it, climate change is a topic of considerable debate and Seb Henbest , Head of EMEA at Bloomberg NEF, is well informed on the topic, as he tracks policy making, rapid change and new technology relating to renewable energy. Dealing with considerable amounts of data and scientific research that relates to renewables, his challenge is translating it all into information that helps people to make decisions. When your community is as diverse as 'everyone that uses energy', and in a time when the ideological debate around climate change has voters divided, how do you get people to stop and listen? In today's episode of Be The Drop , Seb talks about how to tackle communication for complex and long term issues, how to take into account differnt opions and reveals why social media doesn't always add value... To access the weekly podcast episodes as they are released: SUBSCRIBE to us in iTunes here. SUBSCRIBE to us in SoundCloud here. To access the weekly podcast video as they are released - SUBSCRIBE to us in YouTube here. PS: REMEMBER to follow us on Facebook , Instagram and Twitter CONTACT US at podcast@narrativemarketing.com.au
S1 E29 · Sun, March 19, 2017
LIVE With Styling Curvy At The Adelaide Podcast Festival
When you're going through a crisis, it's very easy to feel like you're completely alone. But BUPA Blogger of the Year and Lifestyle Blogger of the Year 2016, Jenni Eyles, quickly found that this was not at all the case when she was diagnosed with invasive breast cancer, aged 41. After being "carved up", undergoing unpleasant treatment and believing she was going to die, Jenni stopped sweating the "small stuff" and 3 years ago created Styling Curvy to share her new-found respect and love for her body. Having worked in fashion retail for 25 years, Styling Curvy is as much about fashion as it is about body confidence and cancer, encouraging women of all ages, shapes and sizes to love themselves in the skin they're in and be more adventurous with fashion. I was super excited to have Jenni as a guest on Be The Drop, which was recorded live at Adelaide Podcast Festival at The Elephant British Pub , with 14,000+ Facebook fans, nearly 17,000 Insta followers and a profitable business to boot, Styling Curvy is the perfect example of a waterfall that grew from a single drop, Jenni definitely embodies #BeTheDrop. In today's episode of Be The Drop , Jenni talks about being stylish, sassy and a little bit badassy, about building trust with your community, and reveals the best way to deal with online abuse... To access the weekly podcast episodes as they are released: SUBSCRIBE to us in iTunes here. SUBSCRIBE to us in SoundCloud here. To access the weekly podcast video as they are released - SUBSCRIBE to us in YouTube here. PS: REMEMBER to follow us on Facebook , Instagram and Twitter CONTACT US at podcast@narrativemarketing.com.au
S1 E28 · Sun, March 12, 2017
Finding Balance For Business Addicts - With Loren Bartley
If you're the kind of person that wants to work on your business 24/7 and sometimes struggle to find balance - today's podcast is going to be especially beneficial for you! #BusinessAddicts is the podcast for people addicted to business. Loren Bartley is the Producer and Co-Host of #BusinessAddicts, which for the past 2 years has been building its community of predominantly business owners who identify as so passionate about their business that other aspects of their lives can sometimes suffer. This is a community that recognises that passion, but also provides support. In today's episode of Be The Drop, Loren talks about building community for business, about being brave enough to be vulnerable, and she reveals how to feed the beast without starving the person you are... To access the weekly podcast episodes as they are released: SUBSCRIBE to us in iTunes here. SUBSCRIBE to us in SoundCloud here. To access the weekly podcast video as they are released - SUBSCRIBE to us in YouTube here. PS: REMEMBER to follow us on Facebook , Instagram and Twitter CONTACT US at podcast@narrativemarketing.com.au
Sun, March 05, 2017
Live With Peter Drew - Adelaide Podcast Festival
How can street art and the community it brings together investigate what it means to be Australian? The Real Australians Say Welcome street art project was inspired by a line in our national anthem. How did this poster series and the subsequent posters spark discussion and debate about multiculturism in Australia? Peter Drew has been making street art for the last 9 years, but he began his Real Australians Say Welcome project back in 2014. While studying in Glasgow for a year, Peter considered in depth what it meant to be Australian; when you go overseas, he says, you "become Australian: Peter, the Australian guy." He felt then that he should have an opinion about what that means. From humble beginnings, you can see his posters all over Australia. In today's episode of Be The Drop , which was recorded live on stage during the Adelaide Podcast Festival at The Elephant British Pub , Peter talks about the power of the ancient forum of outdoor space, considers the notion of unity and reveals why it's important to listen to your haters... To access the weekly podcast episodes as they are released: SUBSCRIBE to us in iTunes here. SUBSCRIBE to us in SoundCloud here. To access the weekly podcast video as they are released - SUBSCRIBE to us in YouTube here. PS: REMEMBER to follow us on Facebook , Instagram and Twitter CONTACT US at podcast@narrativemarketing.com.au
Sun, February 26, 2017
Tackling The Challenges Of Modern Community With Michael Williams
Set in the age of Amazon and online content, with a backdrop of funding cuts to the arts, how does a Centre for Books, Writing and Ideas make its way in the world? The Wheeler Centre provides a forum for conversation, with extremely varied topics, from erotic literature to human rights, so its community is not a homogenous group. However, that doesn't mean that its members are any less engaged.Hosting around 250 public events every year, around 80% of which are free, the Wheeler Centre has limited barriers to entry for those wishing to participate. Director Michael Williams discusses how in an online world people are increasingly searching for connection to generate a sense of identity. The Wheeler Centre has developed a strong and engaged community by providing a supportive environment for investigating ideas. In today's episode of Be The Drop, Michael talks about implementing a contract to conversation, having pride in your expertise and being a part of something bigger than yourself... To access the weekly podcast episodes as they are released: SUBSCRIBE to us in iTunes here. SUBSCRIBE to us in SoundCloud here. To access the weekly podcast video as they are released - SUBSCRIBE to us in YouTube here. PS: REMEMBER to follow us on Facebook , Instagram and Twitter CONTACT US at podcast@narrativemarketing.com.au
Sun, February 19, 2017
Inspiring Women To Rise And Thrive Together At Sass Summit 2017
What happens when a lineup of talented South Australian female change-makers present to room of over 100 passionate business women? The ground shakes (literally there was an earthquake), the room is electric and attendees leave with their heads buzzing full of ideas and inspiration! That's exactly what happened at Sass Summit 2017 on Friday 10th February at the Adelaide Convention Centre. Now in its third year, Sass Summit has gotten bigger each year. I had the absolute privilege of being MC at this incredible event, with the honour of introducing many wonderful female speakers. Whilst there, I also recorded a number of live interviews for today's episode of Be The Drop. In this episode we discuss the value of community for women in business, advice on how to be a female change-maker and what it means to give women permission to rise and thrive together... To access the weekly podcast episodes as they are released: SUBSCRIBE to us in iTunes here. SUBSCRIBE to us in SoundCloud here. To access the weekly podcast video as they are released - SUBSCRIBE to us in YouTube here. PS: REMEMBER to follow us on Facebook , Instagram and Twitter CONTACT US at podcast@narrativemarketing.com.au
Sun, February 12, 2017
How To Build Your Business With Udder Delights
How does cheese bring people together? Sheree Sullivan, Founder of Udder Delights , believes her cheese tells the Australian business story in its simplest form; from local dairy farmers providing the milk, to her making the cheese in historic Hahndorf, being sold by trusted retailers and finally ending up in people's homes. Sheree's community is made up of family owned businesses and consumer families who value handmade, trustworthy food products. From starting the business aged 21 to hiring a National Sales Manager in 2015, Sheree and her husband Saul have built Udder Delights steadily over time in size and profile. In today's episode of Be The Drop, Sheree talks to us about using the media, remaining level headed, and she reveals how to build a business from the ground up... To access the weekly podcast episodes as they are released: SUBSCRIBE to us in iTunes here. SUBSCRIBE to us in SoundCloud here. To access the weekly podcast video as they are released - SUBSCRIBE to us in YouTube here. PS: REMEMBER to follow us on Facebook , Instagram and Twitter CONTACT US at podcast@narrativemarketing.com.au
Sun, February 05, 2017
Creating Balance To Improve Productivity With Fiona Redding
There are conversations you have with people that exude such a genuine passion, that you can't help but be swept up in it. In this episode, I had one such conversation with Life Coach and Founder of The Happiness Hunter , Fiona Redding. After reevaluating what was important in her life, Fiona started a walking group, to connect to herself, to others and to nature. Three years on, her personal priority/passion has turned into an Australia-wide movement, bigger than herself; a community of 'Happiness Hunters' walking together and supporting one another. In today's episode of Be The Drop, Fiona talks to me about focus, faith, and changing the world one walk at a time... New Episode Launches every MONDAY! Remember to follow us on Facebook , Instagram , YouTube and Twitter - @be_the_drop CONTACT US at podcast@narrativemarketing.com.au Want more from Be The Drop? Visit our website here. SUBSCRIBE to us in SoundCloud here. SUBSCRIBE to us in iTunes here.
Sun, January 29, 2017
Be Actively Genuine To Build Your Community With James Deg
If you have a genuine interest in the content you're putting out there, the chances are high that others will feel the same. Before you know it, you've got an audience who are engaged in your content. This is what James Deg, founder of bathblogger.com , discovered after initial interest from Instagram pictures he posted of the unusual baths he'd come across during a trip to Japan. After only 8 months, James' blog has grown significantly and he is expanding his authority in the world of bathing. In today's episode of Be The Drop, James talks to us about finding his niche and gives us his 'two for the price of one' top communication tip... New Episode Launches every MONDAY! Remember to follow us on Facebook , Instagram , YouTube and Twitter - @be_the_drop CONTACT US at podcast@narrativemarketing.com.au Want more from Be The Drop? Visit our website here. SUBSCRIBE to us in SoundCloud here. SUBSCRIBE to us in iTunes here.
Sun, January 22, 2017
How To Create United Communities And Authentic Communications
When you're true to yourself, your communication will always be authentic and unique. This is the advice of Erin Fraser, founder of Blankspace Co, a boutique marketing consultancy focussing on events, brands and lifestyle. After establishing a solid career with big brands such as Estee Lauder, Avon and Tom Ford, Erin took what she'd learned within the professional community she'd built and started something for herself. In today's episode, Erin talks passion, reveals how to handle negativity and gives us her top tips for communicating... New Episode Launches every MONDAY! Remember to follow us on Facebook , Instagram , YouTube and Twitter - @be_the_drop CONTACT US at podcast@narrativemarketing.com.au Want more from Be The Drop? Visit our website here. SUBSCRIBE to us in SoundCloud here. SUBSCRIBE to us in iTunes here.
Sun, January 15, 2017
Importance Of Face To Face Communication With John Saldin
In a world where automation and less face to face contact are starting to take over, John Saldin has identified the value and business opportunities that exist in taking time to build relationships in person. Through his business, Adelaide Business Strategy, John works with a range of clients to connect them with relevant business contacts in order to help them grow their business. The strength of John's strategic business development abilities has been built on face to face communication, and as such, John places significant value in building interpersonal relationships. Here's John's tips for creating a great network that catalysis connection... Get a copy of John's book "Stand Out, Be Different, Succeed" Here! New Episode Launches every MONDAY! Remember to follow us on Facebook , Instagram , YouTube and Twitter - @be_the_drop CONTACT US at podcast@narrativemarketing.com.au Want more from Be The Drop? Visit our website here SUBSCRIBE to us in SoundCloud here. SUBSCRIBE to us in iTunes here.
Sun, January 08, 2017
Supporting Female Changemakers At Sass Place
When Carly Barry-Thompson wanted to connect with like-minded women she struggled to find the genuine connection she was looking for. So instead of accepting the options available, she began a facebook group with a group of women she met at a conference. From this facebook group to now a connected and active community of women, Carly is empowering women to take their business to the next level. Here are Carly's tips for fostering a community of female change-makers... New Episode Launches every MONDAY! Remember to follow us on Facebook , Instagram , YouTube and Twitter - @be_the_drop CONTACT US at podcast@narrativemarketing.com.au Want more from Be The Drop? Visit our website here SUBSCRIBE to us in SoundCloud here. SUBSCRIBE to us in iTunes here.
Sun, January 01, 2017
Taking A Leap Of Faith With Emily Beaton.
When someone shows up as themselves, they emanate ease. Finding this purpose and creativity is a powerful example of how much one person can impact their community. Emily Beaton is an all-around beautiful human. In a short time, she has gone from professional netballer to successful small business owner. Through her custom typography, she has stepped inside the lives and lounge rooms of a whole range of different people. In today's episode of Be The Drop Podcast Emily shares with us how she's gone from zero to typography hero in a hot minute... New Episode Launches every MONDAY! Remember to follow us on Facebook , Instagram , YouTube and Twitter - @be_the_drop CONTACT US at podcast@narrativemarketing.com.au Want more from Be The Drop? Visit our website here SUBSCRIBE to us in SoundCloud here. SUBSCRIBE to us in iTunes here.
Sun, December 25, 2016
We Won't Be Taking This Into 2017...
Well it's that time of the year again where we sit back and reflect on the year that was. We look at the things that have worked, and those things that no longer serve us. This is such a great task to undertake, allowing you to learn the lessons from the previous year and leave behind anything that's not working. For me, the end of 2016 signifies the end of limiting beliefs. One of the biggest things that I am trying to be positive and encourage myself with is around facing imposter syndrome. I touched on this recently in episode 12 and was blown away by the number of people who reached out and shared their feelings of experiencing the same. So in 2016, I pledge to leave the imposter syndrome behind! I will move into 2017 with purpose and the belief in myself that I CAN do this! If you'd like to kick imposter syndrome to the curb in 2017, check out my tips on how to make it happen. New Episode Launches every MONDAY! Remember to follow us on Facebook , Instagram , YouTube and Twitter - @be_the_drop CONTACT US at podcast@narrativemarketing.com.au Want more from Be The Drop? Visit our website here SUBSCRIBE to us in SoundCloud here. SUBSCRIBE to us in iTunes here.
Sun, December 18, 2016
More Than Just A Coffee House With Vincent Leonardis.
2.1 billion cups of coffee are poured every year here in Australia making us the 47th biggest consumers of coffee in the world, a somewhat startling ranking when you stop and think about it. For Vincent Leonardis and the team at CBTB Coffee House in Adelaide's west, its quality over quantity - every time. Taking old fashioned customer service values to every interaction he has with a customer, Vincent and the team are a shining light in how to do customer service right. Here's what he thinks makes all the difference... New Episode Launches every MONDAY! Remember to follow us on Facebook , Instagram , YouTube and Twitter - @be_the_drop CONTACT US at podcast@narrativemarketing.com.au Want more from Be The Drop? Visit our website here SUBSCRIBE to us in SoundCloud here. SUBSCRIBE to us in iTunes here.
Sun, December 11, 2016
The Business Of Being Helpful With Abbie Allen.
Whether it be a service or a product, consumers look to the marketplace when we are in need of something or someone to help makes our lives that little bit easier. It has been seen time and time again that the businesses who are able to be most helpful to their customers, throughout every stage of the buyer's journey, are the ones who are most successful. Abbie Allen of Lifestyle Elements has found herself a niche in the marketplace, where being helpful is taken to whole new level - Abbie and her service exist purely to help you achieve your goals, by taking your to-do list and getting it done for you. Upon realising she had a knack for helping other people, Abbie has turned her passion into a thriving business. Here are her tips for engaging and being helpful in business. New Episode Launches every MONDAY! Remember to follow us on Facebook , Instagram , YouTube and Twitter - @be_the_drop CONTACT US at podcast@narrativemarketing.com.au Want more from Be The Drop? Visit our website here SUBSCRIBE to us in SoundCloud here. SUBSCRIBE to us in iTunes here.
Sun, December 04, 2016
Life Lessons From The Sand With Becchara Palmer
Beach volleyball and being a better at business communication are rarely heard in the same sentence and one can be forgiven for thinking the parallels between the two are limited. But, in episode 14 of Be The Drop Podcast I chat with Olympic Beach Volleyballer Becchara Palmer. Becchara shares openly with us tips around connecting to a wide and diverse community through storytelling and the lessons beach volleyball has taught her. The lineup of BTD include a not-for-profit CEO, an Olympian, change makers in numerous industries, a reality TV winner and a social media influencer. New Episode Launches every MONDAY! Remember to follow us on Facebook , Instagram , YouTube and Twitter - @be_the_drop CONTACT US at podcast@narrativemarketing.com.au Want more from Be The Drop? Visit our website here SUBSCRIBE to us in SoundCloud here. SUBSCRIBE to us in iTunes here.
Sun, November 27, 2016
Communication Strategies Inspired By A Chessboard With Max Mason
Imagine finding a void and filling it with a community that you help to create with imagination and strategy. Chess is a very strategic and thoughtful game, to become a master chess player takes practice, skill and sound strategy. It's these principles that Max Mason, of The Henry Austin Restaurant, uses to inspire his next move in business. From developing communication strategies to professional development opportunities, here's some insight into what makes Max Mason a highly effective business owner. Impacting Community with a Subliminal and Intelligent Connection Bringing interesting people together by using their strengths is the key for building a new community. When it comes to strategy, Max is never sure what chess piece he is, but he believes in using an energetic approach to getting things done. Building a community can be a very long game, and Max is in it for the long haul. Passion enthusiasm and energy arehis keys to moving forward. Motivating Community to Take Action and Delivering on What You Say People want to support new businesses and new experiences, but they also want familiarity. Letting people know what they are going to get and then making sure you and your constituents deliver on those promises will create trust. It is absolutely paramount to not only deliver but to over deliver and let people walk away knowing what to expect. When it comes to negativity, sometimes accepting and being ok with the prospect of it is the key. You can't please everyone. Social Platforms and Emphasizing the Positive There was a time when Twitter was the king of social media, but with a visual product like unique food items Instagram is a very effective medium. People love to see what it is you offer and especially in a restaurant where what the food looks like is as important as what it tastes like. A brilliant strategy suggested by Max is to use social media to tell your own story - no one knows your story or tells it as well as you can. Also, stay away from using platforms that you don't understand - it is possible to do more harm than good if you don't know what you are doing. The same applies to hiring other people to do your social media. Take control of your own voice behind the narrative. Be The Drop Communication Tip Max's top communication tips are to be honest and intelligent. If you face a problem honestly, you can never get into trouble. About Max Max Mason is the owner of The Henry Austin Restaurant & Bar. Max has built his communication skills across a broad range of experiences. He has been a maritime archaeologist who made charts of the Antarctic and a festival organizer. Now, he is the man behind The Henry Austin Restaurant & Bar which serves locally sourced food and the finest wines. He opened The Henry Austin in a building that had been empty for the last 6 years, but prior to that it had been one of the cities busiest restaurants for 40 years. Worki
Sun, November 20, 2016
How To Turn Your Passionate Fans Into Motivated Customers
What are the keys elements required to build a proactive community around your business, service or charity? This important question is central to the investigative journey that I have embarked on with my podcast, Be The Drop. Through my interviews with a wide range of top communicators, I am creating a roadmap for listeners who want to build their own community. In this weeks In this weeks episode, I flip the normal structure and instead, I am the person being interviewed! I talk with the spunky Kristen Werner about the key tips that have been shared in the episodes so far. We discuss central themes and standout communication strategies as well as new aspects the podcast will explore. This episode is jam packed with valuable insights that you can action. New Episode Launches every MONDAY! Remember to follow us on Facebook , Instagram , YouTube and Twitter - @be_the_drop CONTACT US at podcast@narrativemarketing.com.au Want more from Be The Drop? Visit our website here SUBSCRIBE to us in iTunes here.
Sun, November 13, 2016
Social Enterprise - A Way To Give Back And Build Community With Kathy Wong
Be The Drop - Kathy Wong Social Enterprise a Way to Give Back and Build Community with Kathy Wong Have you ever wondered how to make a difference through creating and connecting to a community? Kathy Wong has done just that. She found a way to give back through her social enterprise Moeloco. I sat down with Kathy and learned how her burning passion to make a difference in the world led to her establishing a social enterprise. One that enabled her to establish a product and a community while giving back in a meaningful way. Creating a Business Model That Can Foster and Impact Change Kathy knew she wanted to find a way to give back, and she knew she was not alone in that desire. In her pursuit of finding a way to give back Kathy discovered the social enterprise model. This is where a product or service creates income that allows the enterprise to give back. Inspiration struck while Kathy was at the beach, and she decided her product would be thongs or flip-flops that leave a print of an inspirational message in the sand. She also knew that shoes in India were a luxury, and kids were not able to go to school if they didn't have shoes. Kathy also knew that there were many liked minded people that wanted to give back, but didn't know where to start. She started sharing her stories and ideas on Facebook and was delighted to discover that people all over the globe were responding and being inspired. Creating Connections Through Story and Community Passion A community of like minded people with a desire to help was built through Kathy sharing her story on Facebook, Instagram, and YouTube. What started out as Kathy sharing affirmations and mantras turned into the story of the Moeloco product unfolding as the community evolved. Kathy thinks she inspired people because they would see themselves in the story. They were inspired because as things unfolded they realized if she could do it, they could do it. The community is what makes it all possible and that is really powerful. Motivating the Community to Take Action Continual engagement can turn passion into action. By telling and continuing the story through blog posts and living the story through events, action is inspired. When people can see and feel the relationship of the children in India it is very powerful. They plan a yearly trip to India, so that people can see and build on the relationships that are fostered through the organization and the community of supporters. Community Passion Overcomes Negativity Negativity has on
Sun, November 06, 2016
Trust Based Communication, Building Bonds, And Community With Mr. And Mrs. Romance, Jim And Christina
Today, I had the pleasure of chatting with Jim and Christina from Mr. and Mrs. Romance, a travel blog from his and her perspective. These two are an absolute blast, and it is obvious that they love what they do. They are funny, honest, and yet very protective of the community of followers that have gathered. A community they see more as friends. The kind of friends you candidly recount stories to about your recent trip to Bali. Giving them the inside scoops on what is "Must See" and "Must Avoid". They highlight their reviews with the good and not so good which has been fundamental in the trust that they have earned. Here's the scoop on how Mr. & Mrs. Romance keep their readers coming back for more. Uniting and Bringing the Community Together Sharing a story through images and video is how Jim and Christina unite their community and it's through these images they take people on the journey with them. The stories are a way to connect everyone. Jim is the writer, and they've found men are attracted to a blog written in a male voice. The evolution of their community is thanks to telling stories through images and using an authentic voice. It has also grown their community into what feels like a group of trusted friends. Trust, Authenticity, and Passion Creates a Community Connection Jim and Christina now have a larger platform to share their travel adventures, and they take the trust of their readership very seriously. Trust is built through honest advice that in helpful and thorough. For them, seeing people come back to the site and share their own experiences of a place show them that they are connecting in a meaningful way. Their community extends to the places they visit, and the small businesses they support through sharing their experiences within them. They love nothing more than knowing people are visiting these small and sometimes remote places because of a review they've uploaded. Telling good stories by playing to their personal strengths of Christina focusing on photography and Jim focusing on the writing is what motivates readers to take action and follow their travel suggestions. They tell really good stories by expressing how they feel when they are in these places. The passion of their shared experiences is what people want to tap into and as such inspires Jim & Christina to continue to share their experiences. Kinship and Handling Negativity Having a positive mindset and sharing the results of the new adventure creates kinship in the community. When Jim blogs he imagines that he is blogging to a friend. Putting out positivity, they remain open minded and objective. In a way that creates a safe, but positive space. Successful Platform of Communication Everything revolves around the blog, but social media is wh
Sun, October 30, 2016
Inspiring Community Engagement Through Taste-Bud Decadence With James Sideris, Nutorious - BTD Episode 9
Today our guest is James Sideris, the creative genius behind Nutorious. Our interview got off to a cracking start as James brought a dark chocolate, coconut, macadamia muffin with raspberry and toasted meringue with a Bounty injection. James uses powerful combinatoins of tastes in his treats to help relay the passion he puts in his food with his customers and audience. James creates real engagement with his audience through new and innovative tastes that create real culinary experiences for his customers. James Sideris and Communication That Connects: James unites his community through excitement generated by the creativity of his baked goods. He has built a community by creating products that offer an "experience for the senses" and encouraging people to share their experiences on social media. The Nutorious community are encouraged to take action by sharing their visual experience of his baked goods. Instagram is the key platform that James uses - his delicious images are very well suited to this visual platform. James' top communication tip is to be positive. He believes in openness and encouraging others as positivity will create a passionate community. Building people up is the best way to encourage growth for yourself and others. Resources Mentioned in Today's Show Nutorious James on Instagram @NuttybyNutorious James on Facebook To access the weekly podcast episodes as they are released: SUBSCRIBE to us in iTunes here. SUBSCRIBE to us in SoundCloud here. To access the weekly podcast video as they are released - SUBSCRIBE to us in YouTube here. Enjoy! Amelia xx P.S. REMEMBER to follow us on Facebook , Instagram , YouTube and Twitter - @be_the_drop CONTACT US at podcast@narrativemarketing.com.au
Sun, October 23, 2016
Ian Steele, Kickstart For Kids - BTD Episode 8
Welcome to Episode 8 of Be The Drop Podcast. Today I chat about all things not-for-profit with Ian Steele, Founder of Kickstart for Kids. Today's podcast guest is Ian Steele, CEO of not-for-profit Kickstart for Kids. A former builder and disadvantaged youth counsellor, Ian started noticing a distinct difference between his kids at home and those he worked with day in day out. After delving a little deeper, Ian came to a startling realization. Kids as close as 5km's out of the CBD were living in impoverish conditions, eating from dumpsters or not eating at all. Ian kicked into action and is now the CEO of Kickstart for Kids. Ian is a passionate, compassionate and yet very matter of fact communicator. He splits his time between acquiring new program sponsors, touching base with volunteers and spreading the word of KSFK to help as many kids as possible. Today Ian touches on the different elements of a not-for-profit community (volunteers, kids, corporate sponsors), the difference he's making in all these communities, how important the one on one communication with is volunteers is, how easy it is to motivate his community and what happens when he hears 'no.' The lineup for the first season of BTD include a not-for-profit CEO, an Olympian, change makers in numerous industries, a reality TV winner and a social media influencer. New Episode Launches every MONDAY! Remember to follow us on Facebook , Instagram , YouTube and Twitter - @be_the_drop CONTACT US at podcast@narrativemarketing.com.au Want more from Be The Drop? Visit our website here SUBSCRIBE to us in SoundCloud here.
Sun, October 16, 2016
Kerri Pottharst, Olympian - BTD Episode 7
In episode 7 of Be The Drop Podcast , I sat down with Olympic Beach Volleyball Gold Medallist Kerri Pottharst and she talked me through her top tips for building community connection. DOWNLOAD YOUR OWN BUYER PERSONA CHECKLIST HERE! We are all looking to connect with our community and customer base in a meaningful and ultimately profitable way. This means giving them what they are looking for, in the hope that they will return when they are ready to buy what we are selling. But how do you do that? How do you really understand your community in a way that is mutually beneficial? The lineup for the first season of BTD include a not-for-profit CEO, an Olympian, change makers in numerous industries, a reality TV winner and a social media influencer. New Episode Launches every MONDAY! Remember to follow us on Facebook , Instagram , YouTube and Twitter - @be_the_drop CONTACT US at podcast@narrativemarketing.com.au Want more from Be The Drop? Visit our website here SUBSCRIBE TODAY!
S1 E6 · Sun, October 09, 2016
Dave Shepherd, Hubspot
Welcome to Episode 6 of Be The Drop Podcast. In this week's podcast episode, I chat with Dave Shepherd, Head of Channel Sales at Hubspot Australia. Hailing from the Boston, Dave brings a passion and enthusiasm to all that Hubspot stands for. We talk about how Hubspot use annual events to get face to face with their customers and why they make up an integral part of their business strategy. For anyone listening who has their own business will understand the need for highly motivated staff, Dave touches on their 'Hubspotters' and how they incentivise them to be their best. There are so many good business gems in here, Dave talks about his success being directly related to the success of their partners - and how being good humans is good business. Sit back and enjoy Dave Shepherd. The lineup for the first season of BTD include a not-for-profit CEO, an Olympian, change makers in numerous industries, a reality TV winner and a social media influencer. New Episode Launches every MONDAY! Remember to follow us on Facebook , Instagram , YouTube and Twitter - @be_the_drop CONTACT US at podcast@narrativemarketing.com.au
Sun, October 02, 2016
Jimmy Niggles, The Beard Season
In this episode we talk about the story behind the Beard Season movement and how it has grown and is saving at least one person from melanoma each week. Jimmy talks about how every person he meets is invited to be part of their growing story and this has seen the message spread not only in Australia but around the world. In sharing his Be The Drop communication tip, Jimmy recommends the 'cannon ball' technique - a sure fire way to get attention and bring others along for the ride - but you'll need to listen to the end to hear his advice about this! Just a heads up, we arranged to meet with Jimmy in a little bar in Sydney, the perfect setting for a man like Jimmy. It does however lend to being a little noisier than we'd like, so apologies in advance for any extra background noise you might be able to hear. The lineup for the first season of BTD include a not-for-profit CEO, an Olympian, change makers in numerous industries, a reality TV winner and a social media influencer. New Episode Launches every MONDAY! Remember to follow us on Facebook , Instagram , YouTube and Twitter - @be_the_drop CONTACT US at podcast@narrativemarketing.com.au
Sun, September 25, 2016
Katherine Grantham & Kristen Werner, The Ownit Project
Hello and welcome to Episode 4 of Be The Drop Podcast. In this episode, we look at understanding the power of who you are and owning that responsibility. The two simple words own it are incredibly powerful for this dynamic pair and their community. Through their business, The Own It Project they share real life experiences, they are bringing back old fashion life lessons, to support and inspire others. Supported by a range of mentors who are also passionate about helping others, they are uniting their community through the sharing of real life stories. Through genuine care and whole lot of drive, these ladies are busy motivating a generation to make a change, to make a positive difference in their life. Listen to their episode to help you find a positive mindset. The lineup for the first season of BTD include a not-for-profit CEO, an Olympian, change makers in numerous industries, a reality TV winner and a social media influencer. New Episode Launches every MONDAY! Remember to follow us on Facebook , Instagram , YouTube and Twitter - @be_the_drop CONTACT US at podcast@narrativemarketing.com.au
Sun, September 18, 2016
Andrew Morello, Yellow Brick Road
Welcome to Be The Drop Episode 3. In today's episode, Andrew Morello of Yellow Brick road opens up in this episode and discusses his journey as a simple country boy from Moonee Ponds and the 'sliding door moment' of participating in The Apprentice that has seen him become a successful entrepreneur in Sydney. Andrew provides incredible insights on the importance of working on your core vision, mission and values "all decisions and inspiration for action must be built from this foundation. Then you need to regularly revisit these in order to ensure you reach a common goal." Passing on his father's advice to listeners, Andrew advises "be careful how you treat people on the way up because you never know who you'll need on the way down." The interview with him is filled with many such frank and useful advice, have a listen and find out for yourself: Thank you for listening to Be The Drop Podcast. The lineup for the first season of BTD include a not-for-profit CEO, an Olympian, change makers in numerous industries, a reality TV winner, and a social media influencer. New Episode Launches every MONDAY! Remember to follow us on Facebook , Instagram , YouTube and Twitter - @be_the_drop SUBSCRIBE to us in SoundCloud here. SUBSCRIBE to us in iTunes here. CONTACT US at podcast@narrativemarketing.com.au Want more from Be The Drop? Visit our website here
Sun, September 11, 2016
Sarah Jensen, Rock Your Goals
Sarah Jensen is a writer, speaker, goal rocking coach and podcast host helping big-hearted bloggers, dreamers, creatives and business mavens rock their goals and love their life. Sarah's believes in kindness, community and kicking ass. She is also the creator of Rock Your Goals Workshops and sarahjensen.com.au. In this episode we dive into heartfelt communication around how to rediscover your sense of self. Sarah discusses how to break free of limitations that might stop you from embracing your dreams. Her communication strategy is all about empowering others to be themselves, to be confident to be the best version of yourself. Her positive messages are both inspirational and motivational and I am sure you will take away a sense of self empowerment from listening to her insights. Enjoy! SUBSCRIBE to us in iTunes here. SUBSCRIBE to us in SoundCloud here. SUBSCRIBE to us in YouTube here. REMEMBER to follow us on Facebook , Instagram , and Twitter - @be_the_drop CONTACT US at podcast@narrativemarketing.com.au
Sun, September 04, 2016
Andre Eikmeier, Vinomofo
Today, I talk to the passionate, driven and generous co-founder of Vinomofo - Australia's digital wine guys. In this podcast we talk about who their tribe is, the significance of a small combi-van, what their tribe want and how they go about serving their tribe all in the name of doing good business. I first met Andre in 2014, as a mentor for MEGA, a 12 week entrepreneurship program in which I participated. I was instantly was drawn to his honesty, energy and willingness to share. As always Andre is candid and insightful into what it means to be a tribe leader, and how important that role is, when building good business. Warning: this episode contains some strong language. We have included the language as it's authentic to the way in which Andre communicates with his tribe. If swearing is not your thing, I recommend that you wait until episode 2 which will be released next Monday. REMEMBER to follow us on Facebook , Instagram , YouTube and Twitter - @be_the_drop SUBSCRIBE to us in SoundCloud here. SUBSCRIBE to us in iTunes here . CONTACT US at podcast@narrativemarketing.com.au
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