Empowered Business
Do you want to grow a business you love while also enjoying financial freedom that fits your lifestyle? You’ve come to the right place!Monica Froese, host of the Empowered Business Podcast®, is here to give you strategy and tactics combined with a whole lot of unfiltered opinions on what works and doesn’t work when running a successful and profitable business.Monica is on a mission to empower you to create financial freedom through building your own six-figure digital product business. After leaving her 11-year corporate career and starting a “mom” blog, she began to profit beyond her wildest d...
Thu, April 24, 2025
84: What Keeping Your Facebook Ads Running 24/7 Does for Your Business with Zach Spuckler
In this episode, I sit down with Zach Spuckler—the powerhouse behind Heart, Soul, and Hustle and the Not Your Average Online Marketing Podcast—for a deep dive into all things Facebook and Instagram ads. I share my personal journey of overcoming a business downturn after turning off my paid ads, and how Zach’s strategies helped me reignite my lead generation engine and get back on track. Together, we break down the essential frameworks for running successful list-building ads, the compounding benefits of consistent lead generation, and practical tips for optimizing your ad spend—whether you’re just getting started or aiming to scale big. Zach also shares his experience growing from a vegan food blog to a leading digital marketing agency, and offers insight into the ever-evolving world of digital advertising, including why ad testing, audience selection, and creative experimentation matter more than ever. Plus, you’ll get a sneak peek into Zach’s upcoming Facebook and Instagram Ads for List Building Bootcamp—an action-oriented challenge designed to help online entrepreneurs get real results from their ad efforts. If you’re tired of hustling for organic growth, confused by changing ad strategies, or looking for practical advice to make your digital products business more profitable, this episode is packed with unfiltered insights you won’t want to miss! Resources Mentioned: Find Zach Spuckler on Instagram. or at his website, Heart, Soul & Hustle. Listen to Zach’s podcast, Not Your Average Online Marketing Podcast for outside the box tips for online marketers. Check out Zach’s next Facebook Ads Challenge , which will run from April 28th to May 2nd (affiliate link). © 2021-2025 Froese Media LLC | All Rights Reserved Find us on Facebook , Instagram , or Pinterest . Visit the Empowered Shop®
Thu, April 17, 2025
83: Turn Business Expenses Into Dream Trips: Credit Card Points 101 for Entrepreneurs with Megan Lanford
In this episode I’m exploring the world of travel hacking with my guest Megan Lanford. Megan is a travel points coach and the host of the Points to Paradise Podcast , where she teaches listeners how to use credit card points to travel without breaking the bank.Megan shares her wisdom on how you can leverage both personal and business spending to take amazing trips for free or at a fraction of the cost. Whether you’re a beginner curious about where to start or someone looking to advance your travel points game, Megan provides invaluable insights into maximizing your credit card benefits, understanding the ins and outs of transfer partners, and much more. Tune in to discover how you can turn your business and personal expenses into the vacation of your dreams! In Today’s Episode We Discuss: Basics of Travel Points Travel points and credit card benefits reward your everyday spending. Personal and Business cards offer different advantages for various users. Starting with the right card, like Chase Sapphire Preferred, is essential for beginners. Best Practices for Earning Points Those with less credit history should build their points portfolio gradually. Signup bonuses offer the quickest way to accumulate substantial points. Combining personal and business spending optimizes point earning potential. Advanced Strategies for Maximizing Points Using multiple cards from issuers like Chase and Capital One benefits experienced collectors. Careful organization helps track fees and benefits across multiple cards. Advanced users can implement strategies to maximize point conversions between programs. Managing Credit Impact and Rules Credit card applications affect your credit score but can be managed with planning. The Chase 5/24 Rule limits approvals for those with five or more new cards in 24 months. Know which business cards report to personal credit bureaus and which don't. Integrating Travel into Business Strategy Points can reduce business travel costs significantly. Evaluate benefits of personal versus business spending to maximize returns on both types of expenditures. Resources Mentioned: Find Megan Lanford on Instagram at Points to Paradise . Listen to Megan’s podcast, Points to Paradise , for more travel and credit card tips. Check out Megan’s course, Travel Points Academy. Download the free Travel Freely app which helps you manage and track your credit card strategy. © 2021-2025 Froese Media LLC | All Rights Reserved Find us on Facebook</
Thu, April 10, 2025
82: YES, AI Helped Me Create a Digital Product. NO, It Didn't Do It For Me
In today’s episode, we’re diving into the incredible ways AI is revolutionizing the launch of new digital products. We’ll explore the power of ChatGPT in streamlining your product creation process and the importance of adding your unique personal touch to what AI generates. I’ll walk you through my personal journey in developing the Empowered Divorce Planner using AI, highlighting how it transformed a once time-consuming process into a streamlined, efficient operation. From reverse engineering market research to harnessing the power of AI for refining your ideas, this episode is packed with actionable insights to help you build a thriving digital product business. In Today’s Episode We Discuss: The Role of AI in Launching Digital Products AI has significantly simplified the process of launching digital products in today’s market, but infusing a personal touch is still essential. Drawing from personal experience and insights creates a more meaningful connection with your audience and enhances the value of your digital offerings. Market Insights and Strategy TikTok has emerged as a powerful platform for organic growth in the digital product space. I suggest using a personalized approach and strategy when using TikTok to promote her offerings. Generic marketing advice often falls short on platforms like TikTok, where authenticity and unique content tend to perform much better. Critical Thought and AI Usage When working with AI tools, it’s necessary to apply critical thought throughout the development process. The principle of “Junk in, Junk out” holds true. Reverse Engineering in Product Development Reverse engineering using search engines helps identify existing gaps in the market and opportunities for new products. AI can enhance the brainstorming process and assist in refining product concepts through iterative feedback. Case Study: Empowered Divorce Planner The creation of the Empowered Divorce Planner was motivated by personal experiences and a desire to help others facing similar challenges. AI assisted significantly in developing and structuring the planner, helping me to organize complex information in an accessible format. My personal experience played a crucial role in the product development, providing insights that AI alone could not generate. Finalizing a Digital Product with AI AI tools are invaluable when fleshing out and refining the details of a digital product. However, maintaining a balance between AI assistance and critical human input is vital for the final product to be authentic and valuable for users. The Custody Clarity Planner represents the successful outcome of this balanced approach. Resources Mentioned: Get The Ultimate Lazy Genius Hack for Digital Products – our fr
Thu, April 03, 2025
81: The 5 Most Unexpected Ways I Use ChatGPT to Sell Digital Products
We’re diving deep into some unexpected ways you can use ChatGPT to boost your digital product sales and efficiency. If you’ve been scratching the surface with AI by just using it for Instagram captions, you’re in for a treat. Monica Froese shares five innovative strategies to leverage ChatGPT, transforming it into more than just a tool—it’s your strategy assistant. We’ll explore how to train ChatGPT to truly capture your brand voice, engage with customer objections intelligently, create compelling bundles, and even develop personalized upsells. Plus, Monica introduces practical prompts that can enhance your digital products and make your messages irresistible. Whether you’re a seasoned creator or just starting out, these insights will help you work smarter and generate more revenue. So tune in to learn how ChatGPT can help you strategize like the CEO you are. And don’t miss out on the free guide “The Ultimate Lazy Genius Hack for Digital Products,” loaded with AI prompts to refine and enhance your offerings effortlessly. In Today’s Episode We Discuss these unexpected ways to use ChatGPT for business growth: 1) Objection Crusher Matrix ChatGPT can help you develop effective strategies to handle common customer objections, significantly improving your ability to close sales. We shared an example prompt that guides the AI in creating powerful objection rebuttals tailored to your specific products or services. 2) Pre-selling to AI Testing product ideas with ChatGPT serves as an innovative form of focus group analysis before launch. This approach provides valuable insights into potential market reactions before investing significant resources in product creation. 3) Competition Analysis ChatGPT can thoroughly analyze competitor strategies to reveal market opportunities and positioning advantages. By leveraging AI-generated insights about your competition, you can develop distinctive approaches that help your business stand out in crowded markets. 4) Dynamic Bundling AI assistance enables the creation of compelling product bundles that significantly increase average order values and overall sales. ChatGPT excels at developing cohesive storytelling elements that make your bundles more appealing and logical to potential customers. 5) Creating High-Converting Upsell Offers ChatGPT can help design strategic upsell offers based on customers’ previous purchasing behaviors and preferences. The AI provides specific guidance for crafting effective upsell pitches that feel personalized and valuable rather than merely transactional. Resources Mentioned: Learn how to sell your next digital offer before you even create it – Check out our Painless Preselling course! Get <a href='https://empoweredbusi
Thu, March 27, 2025
80: Turn ChatGPT Into Your Marketing Sidekick (for Just $20/Month) with Hayley Rissler
If you’re not leveraging AI, you’re working harder than you need to – I’m here to tell you there is a better way! Together with my right-hand business partner Hayley Rissler, we will explore the incredible potential of AI tools, like ChatGPT, in streamlining and revolutionizing digital content creation. Throughout the episode, we’ll share insights on how we’ve integrated AI into our businesses, making it an indispensable “second employee” for just $20 a month. We’re revealing our personal strategies for training AI to capture our unique voices and streamline workflows. Plus, learn how Hayley has tapped into AI’s potential not only in business but in her personal life as well. Whether you’re new to AI or looking to refine your approach, this episode is packed with tips to help you navigate the AI landscape and harness its power for sustainable business growth. Join us as we ditch the fluff, leverage AI to work smarter, and turn your expertise into a thriving digital product empire. In Today’s Episode We Discuss: Use of AI in Business Operations Hayley and I have discovered the incredible potential of AI tools like ChatGPT for writing and brainstorming. Through experimentation, we’ve learned how to train AI to understand my personal and brand voice, comparing different platforms like ChatGPT and Castmagic to find the most effective solutions. Practical Implementation of AI We’ve also developed strategic approaches to inputting data that maximize AI efficiency. We’ve found that using transcripts can significantly improve the quality of AI suggestions, making our workflow smoother and more intelligent. Brand Differentiation and AI Training Maintaining a unique brand voice is crucial, and Hayley and I have developed techniques to ensure AI-generated content stays true to my brand’s identity. By carefully inputting our brand history, we can create more authentic and personalized AI interactions. AI as a Supportive Tool in Everyday Life AI has become an incredible companion in both our personal and professional lives. We’ve used it for creative parenting solutions and explored its potential for meal planning and dietary management. Gone are the days of traditional Google searches – now, we rely on AI-driven inquiries for more efficient and personalized information. Development and Use of AI Tools and Resources We’re excited to be developing a guide to help others train AI to think in their unique voice. Through our Empowered Business Lab, we’re planning workshops and updates to help people harness the full potential of artificial intelligence in their daily lives. Resources Mentioned: Go to the CopyClick Studio Website Join Hayley’s Draft Membership <a href='https://www.instagram.
Thu, March 20, 2025
79: AI Unleashed: How to Turn One Digital Product into Multiple Revenue Streams
Today, we're diving into the transformative power of AI for revolutionizing your digital product strategy. We're uncovering how AI can elevate the repurposing of your content, turning one digital product into multiple revenue streams. We’ll explore real-world success stories, like how Taylor Swift and Disney have masterfully repurposed content, and delve into examples from my own business on using AI to enhance and reinvent products. Plus, we'll give you a sneak peek into my upcoming live session at the AI Unleashed for Business Summit, where I'll reveal groundbreaking ways AI can optimize your content strategy. Whether you're a digital product veteran or just getting started, this episode is packed with insights to help you leverage AI for smarter, not harder, business growth. In Today’s Episode We Discuss: AI in Business AI has become ubiquitous in today's business landscape, creating a clear divide between those who are embracing its potential and those who continue to ignore it. I recently participated in the AI Unleashed for Business Summit to share my experiences with integrating AI into business operations. Overview of AI Unleashed for Business Summit The AI Unleashed for Business Summit will take place on March 25 2025 as a live session featuring more than 30 experts in the field. The Summit focuses on delivering real strategies for implementing AI in various business contexts and offers free access to all sessions and related materials. My Summit Session My session at the Summit covers the history of my business journey and how it evolved to include digital product offerings. I'll discuss the development of the Empowered Business Lab® and my digital product shop, along with the creation of the Digital Shop Experience™ platform. Content Repurposing Strategies Content repurposing strategies have historical precedents, as demonstrated by successful examples like Taylor Swift and Disney. Before AI tools became available, businesses utilized techniques such as bundling, unbundling, and repurposing live events to maximize their content value. Audience Engagement and Questions I regularly engage with my audience by answering their most frequent questions through quick tip videos. These videos showcase examples of product creation and content repurposing methods that were effective even before AI tools became widely available. Enhancements with AI AI has enabled significant enhancements to existing content, as illustrated by my work with the Family Budget Spreadsheet. AI assistance has been invaluable in identifying adjacent audiences and creating tailored products to meet their specific needs. Featured Topics at the Summit The Summit will feature numerous additional sessions covering topics such as replicating oneself using AI tools a
Thu, March 13, 2025
78: 12 Biggest Lessons from a Decade in Online Business
Today, we're diving into the pivotal lessons I've learned over my twelve-year journey in online business. From launching Redefining Mom® as a response to my personal challenges with maternity leave to creating a multimillion-dollar digital empire, I've navigated the rapid shifts of the online world. In this episode, I'll unpack the 12 biggest lessons that have shaped my business journey, showing you how to adapt, thrive, and sustain long-term success. We'll explore everything from the importance of selling and lead generation to embracing AI and the power of networking. Whether you're a seasoned entrepreneur or just starting, this episode is packed with insights to transform your digital product business. Resources mentioned in today's episode: Visit the Redefining Mom® Website Visit the Redefining Mom® Shop Learn my favorite AI hacks for mom life with our AI Mom Hacks workshop over at Redefining Mom®. Check out our OG digital product - the Family Budget Spreadsheet over at Redefining Mom®. Learn how to harness the power of AI to create and sell digital products with our first signature course, Empowered Business Lab® AI . Learn how to set up an ecommerce store to sell your collection of digital products via our second signature course, the Digital Shop Experience™ The best place to hangout with us every day to be on top of online business trends and AI is the Empowered Business Society® . For complete show notes and the transcript for today's episode head on over to: https://monicafroese.com/78 © 2021-2025 Froese Media LLC | All Rights Reserved Find us on Facebook , Instagram , or Pinterest . Visit the Empowered Shop®
Thu, March 06, 2025
77: Revolutionize Your Digital Products with AI Insights from Gemma Bonham-Carter
In today's episode of the Empowered Business Podcast, we're diving into the transformative world of AI with one of the top innovators in online course creation, Gemma Bonham-Carter. Gemma Bonham-Carter is a trusted voice for ambitious entrepreneurs who want to build lifestyle-first online course businesses that provide flexibility to lead a more balanced life. Gemma founded her online education company in 2017 and has since grown it to a sustainable 7-figure business. Renowned for her expertise in online courses, email marketing, and now AI, Gemma has guided over 15,000 students through her programs and is the host of popular podcast, The Course Creator Show, and founder of the popular AI Unlocked summit. Her insights have been featured in Entrepreneur, Inc, Fast Company, and in over 40 podcasts. Join me as I chat with Gemma about her incredible journey from a DIY blogger to running a 7-figure online course business. Gemma shares her insights into integrating AI into digital products and courses, making them not just informative but also actionable and engaging. From building custom AI tools to enhance course experiences to leveraging AI for efficient backend operations, Gemma's groundbreaking strategies are set to revolutionize the way you think about digital product businesses. Whether you're a seasoned course creator or new to digital entrepreneurship, this episode is packed with invaluable tips to help you stay ahead of the curve in the AI era. So, tune in and discover how to turn your expertise into a thriving digital empire with the power of AI. Resources mentioned in today's episode: Go to Gemma's Website Get Gemma's Brand Book Follow Gemma on Instagram Learn my favorite AI hacks for mom life with our AI Mom Hacks workshop over at Redefining Mom® If you are ready to dive into the world of digital products and AI, the best place to start is with our Start Your AI Engines challenge. The best place to hangout with us every day to be on top of online business trends and AI is the Empowered Business Society® . For complete show notes and the transcript for today's episode head on over to: https://monicafroese.com/77 © 2021-2025 Froese Media LLC | All Rights Reserved Find us on Facebook , Instagram , or Pinterest . Visit the <a hr
Fri, February 21, 2025
76: The Next Chapter: AI Integration, Course Updates, and Redefining Mom's Return
Welcome back to the Empowered Business Podcast with your host, Monica Froese. After a hiatus, we're thrilled to announce our return with new episodes every Thursday, starting March 6, 2025. In this catch-up episode, Monica shares exciting updates about the Empowered Business offerings, including the revamped Empowered Business Lab® AI, designed to integrate artificial intelligence into your digital product journey. Monica also introduces the Empowered Business Society®, now available in two affordable tiers, offering an avenue for connection, learning, and implementing AI strategies. Additionally, Monica discusses the relaunch of the Redefining Mom® brand, aimed at modernizing her original platform to help mothers navigate life's challenges with AI insights. Stay tuned for more details on our upcoming workshops and toolkits, all geared to streamline your business and life with the power of AI. Join us as we embark on this new chapter, empowering entrepreneurs to achieve greater success. Be sure to like, subscribe, and leave us a review to support our relaunch. We can't wait to connect with you every Thursday, starting March 6! In today's episode we discuss: Podcast Relaunch Announcement: Return date is March 6, 2025. New episodes every Thursday. Current and Upcoming Offerings: Empowered Business Lab® AI - our signature course on how to create, launch, and sell digital products with the help of AI. Digital Shop Experience™ - our signature course on how to create an e-commerce storefront for your digital products that creates a cohesive buying experience. Empowered Business Society® - we have relaunched our digital product membership with two pricing tiers and added a ton of extra support! You can get started for as little as $9. Empowered Shop® - we will be theming each month for 2025 with two new product releases, a toolkit, and a Quick Win Workshop. Each resource will have an AI component. Our first product is our AI-Enhanced Goal Planning Workshop taking place on March 20, 2025! Redefining Mom® Brand Relaunch Behind the Scenes - go behind the scenes of the relaunch of the Redefining Mom brand. You will get access to a live Google Doc where all of the important decisions are being documented like content strategy, email marketing, financials, social plans, and more. You will also get access to a private podcast feed where I share all of my insights on what is going on with the rebrand and how I am making strategic decisions.
Thu, October 17, 2024
75: How to Turn a $9 Click Into a $4,000 Weekend with a Digital Shop
The key to making money in your digital shop has nothing to do with the price of individual products! In the third episode of this series for course creators, I’m sharing another presentation from the Striking Gold For Course Creators Summit, which is happening at the end of this month. I’m teaching you four strategies to increase the average order value in your digital shop, including how I brought in $4,000 in one weekend by promoting a $9 product! Topics covered in this episode include: How we made $4,000 by promoting a $9 product Three things to include in your offer when promoting shop products Pricing strategy for your shop vs. your course By the end of this episode, you will know why focusing more on average order value is the key to success in your digital product shop! Resources Mentioned: Register now for the Striking Gold for Course Creators Summit https://strikinggoldsummit.com/ I would love to connect on Facebook or Instagram ! Show notes available at www.monicafroese.com/75 © 2021-2025 Froese Media LLC | All Rights Reserved Find us on Facebook , Instagram , or Pinterest . Visit the Empowered Shop®
Thu, October 10, 2024
74: Repurposing Course Content: Increase Your Sales and Create Hot Leads for Your Course
If you are a course creator, I guarantee you are sitting on a gold mine! In part two of my new series for content creators, I’m giving you a sneak peek of the first session I recorded for the Striking Gold For Course Creators Summit. I’m sharing how you can repurpose all kinds of existing course content into shop listings that will increase your sales and create leads for your course. Topics covered in this episode include: Why you need to meet customers where they’re at Real examples of how I’ve repurposed course content into shop listings Four ways you can use a digital shop to upsell into your course I hope you come away from this episode with tons of ideas for lower-priced digital products you can add to your shop! Resources Mentioned: Register now for the Striking Gold for Course Creators Summit https://strikinggoldsummit.com/ I would love to connect on Facebook or Instagram ! Show notes available at www.monicafroese.com/74 © 2021-2025 Froese Media LLC | All Rights Reserved Find us on Facebook , Instagram , or Pinterest . Visit the Empowered Shop®
Thu, October 03, 2024
73: Why My Business Switched From a Launch Model to a Shop Model
Are you leaving money on the table? I was, and it took me going through one of the hardest times of my life to realize how to shift my business to get way more profit than before…and I’m going to share that with you! After a nine-month hiatus, I am happy to be back with a brand new series, especially for content creators! We’ll be talking all about how you can leverage what you've already created to make more money and impact more people. To introduce this new series, I’m sharing what I’ve learned over the last 12 months about running our digital product shop and how it’s completely transformed my business. Topics covered in this episode include: A brief update on where I’ve been Where the concept for our digital shop came from Why you don’t need to keep creating new sales pages What happened when we focused on the shop over launches How you can still serve those not ready for a membership How your shop can act as a sales funnel If you're a course creator, if you run a digital membership, or if you have a high-ticket program, this series is going to be for you! Tune in to learn why you don’t have to keep making more content in order to make more money. Resources Mentioned: Register now for the Striking Gold for Course Creators Summit https://strikinggoldsummit.com/ I would love to connect on Facebook or Instagram ! Show notes available at www.monicafroese.com/73 © 2021-2025 Froese Media LLC | All Rights Reserved Find us on Facebook , Instagram , or Pinterest . Visit the Empowered Shop®
Thu, January 25, 2024
72: 5 Powerful Lead Generation Strategies for Your Digital Product Shop
Let’s talk about one of the most important things when it comes to running a business… Lead generation. Getting new people into your business is the biggest thorn in any business owner's side, but it is essential. I’m sharing the five powerful ways to drive new customers to your digital product shop so you can grow and scale your shop this year. Topics covered in this episode include: Why you can’t only rely on your warm audience What you need to know about paid advertising Why we need to be doing SEO around the clock How you can leverage your email list for lead generation Why we need to leverage our sales funnels to bring in new customers How you can use affiliate marketing to grow your digital product shop Lead generation is so important if you want your shop to continue to grow. Tune in to hear these top strategies to make it happen! Resources Mentioned: Register now for the Digital Shop Accelerator https://digitalshopexperience.com/training . Visit Nina Gibson’s website: https://ninagibson.co/ Visit Erin Alexander’s website: https://productpowerhouse.co/ Listen to episode 66 to learn why you need sales funnels and shops: https://monicafroese.com/podcast/the-power-duo-sales-funnels-vs-shops-and-why-you-really-need-both/ Visit the Empowered Shop: https://empoweredshop.com I would love to connect on Facebook or Instagram ! Show notes available at www.monicafroese
Thu, January 18, 2024
71: 3 Ways That Having a Digital Product Shop Can Change Your Life and Business
It’s been a hot minute since I’ve shared a new podcast episode. But I’m back and in this episode, I’m sharing the lessons I've learned from running a multiple six-figure digital product shop and teaching hundreds of people how to recreate my success in our program, the Digital Shop Experience. My digital shop truly changed everything about my business and I want you to be able to leverage the lessons that I have learned in your own business this year. Topics covered in this episode include: How my most challenging year became my highest-grossing year yet Why repurposing my content gave my business the stability it needed The ease that digital shops can bring to your business The game-changing automations I use in my digital shop How the buyer experience changes with a digital shop Why my products are so much easier to sell now This episode is full of very valuable lessons and insights into how a digital product shop can change your life and business. Tune in now! Resources Mentioned: Visit the Empowered Shop: https://empoweredshop.com Listen to episode 57 to hear what we’ve been up to: www.monicafroese.com/57 Listen to episode 58 and learn the 5 mistakes to avoid with your digital product shop: www.monicafroese.com/58 Listen to episode 61 to learn how to repurpose your content for your shop: www.monicafroese.com/61 Listen to episode 68 to hear shop owner Anna Joy Lowell’s success story: www.monicafroese.com/68 Sign up now for the Digital Shop Accelerator: https://digitalshopexperience.com/training I would love to connect on Facebook or Instagr
Thu, July 27, 2023
70: Make Your Marketing Easier with AI with Menekşe Stewart
Let’s talk about the biggest trend and buzzword in the online business world right now- AI, also known as ChatGPT. In this episode of The Empowered Business Podcast, I sat down with Menekşe Stewart who built her own AI app to help make your marketing easier. She is seriously one of the smartest people I've ever met, and we had a fantastic conversation all about AI and its impact on both us as humans and our businesses. I think you're really going to enjoy this conversation! Topics covered in this episode include: How Menekse got started using AI in business Why we can’t really ignore AI anymore How ChatGPT has impacted the job market and the general public Why AI could never replace humans and it’s not as scary as people are making it seem How entrepreneurs are positioned to use our voices for future good with AI The AI app Menekşe built for small business owners The incredible things that this app can do for your business How context shifts the results you can get from AI The importance of understanding data privacy when using AI How and why Menekşe is pricing this app the way that she is AI goes so much deeper than most people think. Make sure to tune in to learn all about how you can use it to your advantage! Resources Mentioned: Get access to the Marketing Magic app: Monicafroese.com/magic Visit Menekşe's website: https://marketingwithmenekse.com Follow Menekşe on Facebook: https://facebook.com/menekse.stewart Follow Menekşe on Instagram:
Thu, June 29, 2023
69: The Power of Low-Ticket, High-Value Offers with Elizabeth Goddard
Wondering how you can make high-value, low-ticket offers work for your business? In this episode of The Empowered Business Podcast, I sat down with Elizabeth (Lizzy) Goddard to talk about her super unique approach to business using low ticket offers. Lizzy breaks all of the traditional marketing rules and has found so much success doing so. I’m so excited to share this conversation with you today! Topics covered in this episode include: How Lizzy found her voice in her online business Why you don’t have to have a signature offer to have a successful business How to pull people into the ecosystem of your business How Lizzy approaches pricing her products Different types of low-ticket offers that can be done in interesting ways What Low Ticket Live is and why you definitely want to be there The power of having trust and confidence in yourself when it comes to your business You’re going to love Lizzy and her out-of-the-box approach to pricing and marketing. Make sure to tune in to learn more! Resources Mentioned: Sign up for Low Ticket Live: www.lowticketlive.com/monica Visit Lizzy’s website: www.elizabethgoddard.co.uk/pod Follow Lizzy on Instagram: https://www.instagram.com/elizabethgoddard_uk I would love to connect on Facebook or Instagram ! Show notes available at www.monicafroese.com/69 © 2021-2025 Froese Media LLC | All Rights Reserved Find us on Facebook , Instagram , or P
Thu, June 08, 2023
68: From Blogging for Free to Profitable Digital Shop Owner: Anna Joy Lowell’s Business Journey
Wondering what’s possible if you decide to start a digital shop? In this episode of The Empowered Business Podcast, I sat down with one of my Digital Shop Experience students, Anna Joy Lowell, to talk about her experience in the program and how her digital shop has grown since implementing everything she learned in the program. Topics covered in this episode include: Anna’s journey with her blog and products The problem with the blogging business model Why Anna decided to start a digital shop How The Digital Shop Experience helped her improve her store The income Anna’s shop generates now after implementing what she learned in the program How you can leverage your email list with your digital shop What happened when Anna let go of the fear and started selling every week The impact you can make by creating a digital shop Anna’s story is so inspirational! Make sure to tune in to learn more about how her digital shop transformed her business and income. Resources Mentioned: Visit Anna’s website: https://kidsbibleteacher.com/ Visit Anna’s shop: https://kids-bible-teacher.com/ Listen to episode 62 about the best Shopify apps: www.monicafroese.com/62 I would love to connect on Facebook or Instagram ! Show notes available at www.monicafroese.com/68 © 2021-2025 Froese Media LLC | All Rights Reserved Find us on Facebook , Instagram , or <a href='https
Thu, June 01, 2023
67: Impact of Email Marketing on Digital Product Shops: Reviewing Numbers from 55 Weeks of Flash Sales
Let’s nerd out over numbers! If numbers aren’t your thing, stick with me, because taking a lot of data and turning it into actionable steps is kind of my superpower! In this episode of Empowered Business, I am sharing the impact of our email marketing on our digital product shop by reviewing the data from 55 weeks of sales. Topics covered in this episode include: How my digital shop performed during these 55 weeks and how much came from email marketing The data that I got from these sales and the lessons I learned from it How we plan to increase our clickthrough rate The type of campaign that performed the worst, and what we learned about it Why our new product launches performed the best The main lessons I learned from these sales and how I plan to move forward Why we plan to use segmentation on our list more moving forward Data can tell you so much and make a huge impact on the success of your business. There is so much you can learn from this episode and apply to your own shop! Make sure to tune in! Resources Mentioned: Visit The Empowered Shop: https://empoweredshop.com Listen to episode 57: www.monicafroese.com/57 Check out the Digital Shop Accelerator: https://digitalshopexperience.com/training I would love to connect on Facebook or Instagram ! Show notes available at www.monicafroese.com/67 © 2021-2025 Froese Media LLC | All Rights Reserved Find us on Facebook , Instagram , or Pinterest .<
Thu, May 25, 2023
66: The Power Duo: Sales Funnels Vs. Shops (And Why You Really Need Both!)
What is the difference between a sales funnel and a digital product shop? In this episode of The Empowered Business Podcast, I’m diving into the difference between these two and why your business really needs both. I’m also sharing the four problems you might be facing in your business and why a digital product shop may be the solution you need. Topics covered in this episode include: The difference between a shop and a sales funnel How having a digital shop simplifies the shopping experience for your customers The four biggest problems that led me to start a digital product shop How a digital shop can lead to more sales of your bigger program Why you need to stop offering things for free and create a digital shop instead Whether you should put your shop in your funnel or not Using funnels and my digital product shop in my business has been nothing short of magic, so make sure to tune in to learn more about it! Resources Mentioned: Check out the Digital Shop Accelerator: https://digitalshopexperience.com/training Listen to Episode 61: www.monicafroese.com/66 Visit the Empowered Shop™: https://empoweredshop.com I would love to connect on Facebook or Instagram ! Show notes available at www.monicafroese.com/66 © 2021-2025 Froese Media LLC | All Rights Reserved Find us on Facebook , Instagram , or Pinterest . Visit the Empowered Shop®
Thu, May 18, 2023
65: The Digital Product Shop Showdown: Etsy vs. Shopify
Should you be using Shopify or Etsy to sell your digital products? This is a hot topic these days and in this episode of The Empowered Business Podcast, I’m sharing my thoughts on this matter in a four-part series all about selling digital products. You’ll learn the five key points to consider before you make your decision between Etsy or Shopify for your digital product shop. Topics covered in this episode include: The core difference between Shopify and Etsy Customer data and why you need to own it The Etsy terms and conditions you need to know How you can market your brand on Shopify vs. Etsy The power of controlling the buyer journey Why controlling your customer data and money is crucial to running a business The pros to using Etsy for digital products and who should consider it Choosing the right platform to sell your digital products is a big deal, and you need to fully understand them both beforehand. Tune in to learn how to choose the best platform for you. Resources Mentioned: Register for the Digital Shop Accelerator: https://digitalshopexperience.com/training/ Check out the Empowered Shop: https://empoweredshop.com/ Listen to episode 62 all about Shopify apps: https://monicafroese.com/podcast/5-shopify-apps-that-will-make-you-thousands-of-dollars/ Listen to episode 57 about what’s next for us: https://monicafroese.com/podcast/what-the-bleep-happened-breaking-down-where-weve-been-whats-next/ I would love to connect on Facebook or Instagram ! Sho
Thu, March 16, 2023
Using Instructional Design and Empathy To Take Your Products To The Next Level with Sidneyeve Matrix
In this episode of Empowered Business, I sat down with Sidneyeve Matrix. She has a successful digital product shop where she sells the most beautiful templates, but her business is so much more than that. Her experience in instructional design and what she does with those templates goes so much further. Sidneyeve Matrix works with digital course creators on their visual communication strategies using graphic design to boost the emotional connection their ideal clients feel. Using her templates, clients go to market with creative confidence knowing their course looks gorgeous. Topics covered in this episode include: The power of designing your products with empathy in mind The products Sidneyeve sells in her template shop The difference between using Shopify and Etsy How instructional design can help improve your products If you teach anything in the online space, you have to listen to this episode because Sidneyeve has some really great advice for you! Resources Mentioned: Follow Sidneyeve on Facebook: https://www.facebook.com/ValentineCourseDesign Check out Sidneyeve’s template shop: https://xoxotemplates.shop/ Join the Digital Shop Accelerator™: https://digitalshopexperience.com/training I would love to connect on Facebook or Instagram ! Show notes available at www.monicafroese.com/64
Thu, March 09, 2023
63: 4 Levers to Pull for Explosive Results in Your Digital Product Shop
Let’s talk about my favorite topic- analyzing numbers! Even if you don’t like numbers, I think I’m going to change your mind with this episode. In this episode of Empowered Business, I’m diving into why the numbers are such an important tool and 4 levers that you can pull for explosive results in your digital product shop. You’ll learn what these levers are and how they can significantly impact the amount of money you make in your shop. Topics covered in this episode include: What these four levers are The numbers you need to be tracking in your shop How to use these levers to boost your income The shop calculator that I use to find out the fastest way to get to my goals Tune in to learn more about how you can harness the power of these levers to increase your digital product shop income. Resources Mentioned: Check out the Data Export App for Shopify: https://dataexport.io/ Check out HotJar: https://monicafroese.com/hotjar Join the Digital Shop Accelerator™: https://digitalshopexperience.com/training I would love to connect on Facebook or Instagram ! Show notes available at www.monicafroese.com/63 © 2021-2025 Froese Media LLC | All Rights Reserved Find us on Facebook , Instagram , or Pinterest . Visit the Empowered Shop®
Thu, March 02, 2023
62: 5 Shopify Apps That Will Make You Thousands of Dollars
Are you ready to boost the bottom line in your digital product shop? This episode is for you! This is the second episode in our four-part series, all about creating profitable digital product shops. In this episode of Empowered Business, I want to talk about the five Shopify apps that have added thousands of dollars to the bottom line of our business. Money that we might as well have lit on fire before implementing what I'm about to tell you today! Topics covered in this episode include: Apps for gamifying your shop The best app for offering order bumps in your shop An app that allows you to group products together The app you need to gather social proof for your shop The best affiliate marketing app for your shop These apps have helped boost both our bottom line and our user experience, so I can’t recommend them enough. Tune in to learn what they are! Resources Mentioned: Join us for the Digital Shop Accelerator: https://digitalshopexperience.com/training/ Visit the Empowered Shop™: https://empoweredshop.co Listen to episode 58: https://monicafroese.com/58 Check out Wheelio: https://apps.shopify.com/wheelio-first-interactive-exit-intent-pop-up Check out Honeycomb: https://monicafroese.com/honeycomb Check out Frequently Bought Together: https://apps.shopify.com/frequently-bought-together Check out Judge.me: http://Judge.me Check out GoAffPro: https://monicafroese.com/goaffpro Learn more about HotJar: https://monicafroese.c
Thu, February 23, 2023
61: How To Repurpose Existing Content and Create A Profitable Digital Product Shop
Are you wondering how you can leverage existing content into paid products for your shop? In this episode of Empowered Business, I’m sharing how you can repurpose your hard work, free or paid content, into shop product listings that can make you money every single day. This is part one in a four-part series all about creating profitable digital product shops. Digital product shops are the key to scaling your digital product business. The easiest way to get it started is to repurpose everything you already created and streamline the process of buying it for your customers by giving them one checkout cart and one call to action. Smart business owners leverage all of the hard work they’ve already done before moving on to the next thing, and I want that for you. So let’s break it down! I’m sharing the top five ways you can take existing content and turn it into scalable digital product assets. It’s all about doubling down on your existing efforts, and I’m showing you how. Make sure to tune in to learn more! Resources Mentioned: Listen to episode 57: www.monicafroese.com/57 Learn more about The Empowered Business Lab: https://empoweredbusiness.co/lab Check out the Digital Shop Accelerator™: https://digitalshopexperience.com/training I would love to connect on Facebook or Instagram ! Show notes available at www.monicafroese.com/61 © 2021-2025 Froese Media LLC | All Rights Reserved Find us on Facebook , Instagram , or Pinterest . Visit the Empowered Shop®
Thu, December 08, 2022
60: How a Digital Product Shop Can Help You Expand Your Business and Increase Your Impact with Jennifer Roskamp
In this episode of the Empowered Business podcast, I’m sharing an interview with my dear friend, Jennifer Roskamp. I recently reached out to her and told her that I think her business would be great if she had a digital product shop. Jennifer is a quick action taker, so she did it and now she is here to share all of the amazing success she’s been having with it! Jennifer Roskamp is a homeschooling mom of 9 and is passionate about helping women and moms put to rest the Instagram ideal of perfection and embrace stepping into reality…which is accepting that achieving perfection is an ideal that NO ONE can meet. She is the founder and creator of The Intentional Mom where she also works as a money coach, everyday life guide, and a “learn from my mistakes” kind of mentor who isn’t afraid to say she’s not perfect. Selling is serving, and adding a digital product shop makes it so much easier for you to solve the problems of your audience without sending them to several different landing pages. Jennifer did this for her audience, and now, she is seeing amazing results. Tune in to learn more about Jennifer’s journey with starting a shop, the benefits of setting up a shop, when to use a landing page, and so much more. Resources Mentioned: Follow Jennifer on Instagram: instagram.com/theintentionalmomblog/ Visit The Intentional Mom shop: https://shop.theintentionalmom.com/ Check out the Quick Win Workshop: https://empoweredshop.co/products/quick-win-workshop-shopify Register for the Digital Shop Experience https://empoweredbusiness.co/experience I would love to connect on Facebook or <span style='fon
Thu, December 01, 2022
59: 5 Tricks That Will Help You Explode Your Digital Product Shop to 6-Figures in 6 Months or Less
Want to grow your digital product shop to 6-figures? This is the third episode in our series where I share all about the big pivot I made in my business this year. In the first episode, I shared what led us to make a change. In the second episode of the series, I shared mistakes to avoid when launching your digital product shop. In this episode of the Empowered Business podcast, I’m sharing 5 tips and tricks for exploding your digital produce shop to 6-figures in 6 months. These will be a mix of marketing (which I consider strategic) and operational (which I consider tactical tips) to help make your shop a huge success. I learned a lot on this journey, so I’m pulling all of these tips from my own experience in creating and running a digital product shop. The tips I share in this episode are exactly what’s working for my digital product shop right now because I want you to be able to skip all of my mistakes and grow and scale your shop quickly. Tune in to learn more about tips for templatizing, tracking data, marketing campaigns, perfecting your buyer's journey, increasing your average order value, and so much more! Resources Mentioned: Visit the Empowered Shop: https://empoweredshop.co/ Learn about the Digital Shop Experience: https://empoweredbusiness.co/experience/ Listen to episode 58: https://monicafroese.com/podcast/5-mistakes-to-avoid-when-you-have-a-digital-product-shop/ Listen to episode 57: https://monicafroese.com/podcast/what-the-bleep-happened-breaking-down-where-weve-been-whats-next/ I would love to connect on Facebook or <span style='
Thu, November 17, 2022
58: 5 Mistakes to Avoid When You Have a Digital Product Shop
I’ve created and launched well over 100 digital products including spreadsheets, website templates, printables, courses, memberships, and more. You name it, we have probably sold it. However, everything we launched resided on a sales page or a sales funnel. This meant that if people got to know me and wanted to buy more from me, it was harder for them to do because they had to go to multiple sales pages. We soon found that the thing we were missing was a single call to action. One place to send people to, like a shop. Seems so simple, doesn’t it? Opening a shop gives you credibility. It provides a single place for your potential customers to see everything you have to offer. But it wasn’t always easy, so in this episode of Empowered Business, I’m sharing the 5 mistakes we made with our digital product shop so that you can avoid them and fast-track success with your own shop. Tune in to hear more about our tips for pricing, product descriptions, order bumps, collecting emails, and so much more. Resources Mentioned: Shop our Digital Products in the Empowered Shop™: https://empoweredshop.co Join our Membership, Empowered Business Society™ : https://empoweredbusiness.co/society Check out our signature course on creating and launching digital products with a sales funnel, Empowered Business Lab™: https://empoweredbusiness.co/lab Check out the Triple Dip Funnel® Course: https://empoweredshop.co/products/triple-dip-funnel-course Listen to episode 57: www.monicafroese.com/57 I would love to connect on Facebook <span style='font-weight: 40
Thu, November 10, 2022
57: What the BLEEP Happened?! Breaking Down Where We’ve Been & What’s Next
We’re back! It’s been nine months since my last episode, so I can’t believe that I can finally say welcome back to another episode of The Empowered Business Podcast. I hope 2022 has been treating you well. To tell you a little more about how we are doing, I’m taking you back to the last episode, episode 56, where I told you that we are going on an indefinite hiatus. That happened back in January of this year, and at the time, I really didn’t know when I would be back. This year, we made a big pivot, and this is going to be the backbone of the next few episodes. We doubled down on our online storefront, The Empowered Shop, and it was a game-changer. We gave the shop a major overhaul and sent a short and sweet email to our list. This changed everything and it all clicked into place. We have an enormous amount of resources available to our customers and this was the best way to offer it all to them. We now have a six-figure shop and needless to say, we have learned a ton about what to do and what not to do, so I can’t wait to share it with you all. Tune in to learn more about what happened to my business this year, the pivots we made, and what we learned along the way. Resources Mentioned: Listen to Episode 56 - https://monicafroese.com/56 Check out Monica's Soapbox - https://empoweredbusiness.co/soapbox Check out the Empowered Business Lab - https://empoweredbusiness.co/lab Visit the Empowered Shop - https://empoweredshop.co I would love to connect on Facebook or Instagram ! Show notes available at www.monicafroese.com/57 © 2021-2025 Froese Media LLC | All Rights Reserved Find us on Facebook , Instagram , or Pinterest . Visit the Empowered Shop®
Thu, February 10, 2022
56: It’s Not Goodbye: Why We Are Going On Hiatus and How We’ll Be Back Better Than Ever
This episode of The Empowered Business podcast is going to be a little different. I am delivering some news that is sad, but also a little happy in some ways. This podcast is going to be put on a temporary hiatus. The story behind why is a little convoluted and outside of my personality. This doesn't mean it won’t be back, it just means that I need to take a short break from it. There are a lot of reasons why and I want to be completely transparent with you about this decision. There have been so many changes in my life and business in the last year, and I need to take some time to regroup and figure out how I want to move forward from here. I usually use a script for my episodes but I am speaking from the heart on this one. Tune into this final episode (for now) to learn more about what brought me to this decision, how you can stay in touch with me going forward, and what’s coming up for the Empowered Business. I’ll be sharing more about marketing trends that I have noticed as well as the impact the pandemic is making on online businesses and my thoughts on what it all means for us. You don’t want to miss this episode! Resources Mentioned: Check out The Empowered Business Society Subscribe to my email list I would love to connect on Facebook or Instagram ! Show notes available at www.monicafroese.com/56 © 2021-2025 Froese Media LLC | All Rights Reserved Find us on Facebook , Instagram , or Pinterest . Visit the Empowered Shop®
Thu, February 03, 2022
55: How to Align with the Vision You Have for the Future of Your Business with Tanya Dalton
Do you like to stay in your comfort zone? I am the type of person who thinks that staying in our comfort zone is the death of us. You have to push yourself to think outside the box and do things that might make you a little uncomfortable if you want to grow in business or life. That is how I felt after speaking with my guest on the Empowered Business podcast, Tanya Dalton. Getting out of my comfort zone is the best way to level up my mindset, think bigger, and make tough decisions. This conversation with Tanya really helped solidify where I have been and where I am going with that in mind. Tanya Dalton is a best-selling author, speaker, and nationally recognized productivity expert. Tanya serves as a growth strategist for female leaders. Her highly anticipated second book, On Purpose: The Busy Woman’s Guide to an Extraordinary Life of Meaning and Success, is on sale now wherever books are sold. In addition to having her first book, The Joy of Missing Out, being named one of the Top 10 Business Books of the year by Fortune Magazine, Tanya’s podcast, The Intentional Advantage has received millions of downloads from listeners around the world. She is also a featured expert on several networks including NBC and Fox and is a VIP contributor for Entrepreneur.com. Tanya has been featured in some of the world’s leading publications including Forbes, Inc, Fast Company, and Real Simple. She has been awarded the elite Enterprising Women Award and has been named the Female Entrepreneur to Watch for the state of North Carolina. Tanya is also the founder and CEO of inkWELL Press Productivity Co. a multi-million dollar company providing tools that work as a catalyst in helping women do less while achieving maximum success. Tune in today as Tanya shares more about how to build your business without social media, why you need to define success on your own terms, and why discipline and willpower are so overrated. Resources Mentioned: Download your FREE First Sale Formula Guide Visit Tanya’s website Connect with Tanya on Facebook <span styl
Thu, January 27, 2022
54: How We Create Profitable Digital Products With the Hike Design Formula
Ready to finally start your digital product business? We are opening enrollment for the Empowered Business Lab this week! If you have been listening for a while, you probably already know that the Empowered Business Lab is our signature program on how to create and sell digital products. When we launched it for the first time in January of 2021, it went really well, so we are thrilled to be launching it again this month! We have had over 400 students in the program, and it is such an honor to be a small part of the digital products they have created! For this launch, we have decided to go back to the Founders round of the program. It will be launched for a three month cohort, and we will spend that time focusing on those students and helping them design and sell their digital products. In this episode of The Empowered Business Podcast, you will get to listen to a recording of day 1 of our live training where we discuss the “Hike Design”. This is our unique formula for how to build and sell a digital product. Tune in to learn more about starting your digital product business including the four main types of digital products, the questions you should ask yourself before you create your first product, how to research it, how to create a sales funnel that converts, how to nurture your customers, and so much more. Resources Mentioned: Join the Empowered Business Lab I would love to connect on Facebook or Instagram ! Show notes available at www.monicafroese.com/54 © 2021-2025 Froese Media LLC | All Rights Reserved Find us on Facebook , Instagram , or Pinterest . Visit the Empowered Shop®
Thu, January 20, 2022
53: What It’s Like to Work With Me Inside of the Empowered Business Lab
In this week's episode of the Empowered Business podcast, we are doing something a little different. The doors to the Empowered Business Lab will be opening up next week and I wanted to take you behind the scenes! The Empowered Business lab is our signature program that empowers you to create a digital product sales machine. It’s a complete solution for creating, strategizing, building, and selling your digital products. This episode is for anyone who has ever wondered what it is like to work with me inside this program. I’m taking you inside our monthly Q&A calls and answering some of the questions that I get from my students. There are many aspects that go into a successful business and there is no one way to do it all. It’s unique to each individual business. In this episode, you’ll hear me work with my students on their flash sales, email marketing, and even some Pinterest ads. If you know me, you’ll know that I don’t do failure. That doesn’t mean that I never make mistakes, it means that if things don’t work out for me, I keep trying until they do. That’s what I do in my business and that’s what I help my students do in the Empowered Business Lab as well. Tune in to hear what it’s like and see if it’s right for you! Resources Mentioned: Check out Digital Product Dash Live I would love to connect on Facebook or Instagram ! Show notes available at www.monicafroese.com/53 © 2021-2025 Froese Media LLC | All Rights Reserved Find us on Facebook , Instagram , or Pinterest . Visit the Empowered Shop®
Thu, January 13, 2022
52: The Power of the Pivot: The Importance of Being Adaptable In The Online Space with Megan Flatt
When you run an online business, you really do need to roll with the punches. The online space saw more changes in 2021 than in the previous five years before. Crazy right?! Businesses were thrown for a loop and scrambling to determine their next move. Needless to say, being flexible in your business and willing to pivot when needed is a vital trait to have if you want to be successful in business these days. In this episode of the Empowered Business podcast, I brought on my very first business coach, Megan Flatt, to talk about finding success through pivoting. Megan Flatt is the CEO of Let’s Collective, a business growth strategy firm devoted to making entrepreneurship easier. She is also the founder of Focus Sessions, a virtual coworking and accountability membership to get your most important work done. Let's Collective's mission is to help small businesses scale without burning out through strategic planning, revenue-focused decisions, and science-backed accountability. Megan is obsessed with lattes, post-it notes and helping women make money. When not doing that, she's hanging with her husband and two kids, probably near the water, in the San Francisco Bay Area. Megan knows first-hand the impact that you can have on your business by being open to new ideas and not being afraid to learn something new and go for it. It is so important as an online business owner that you can shift into something new when what you’re doing doesn’t work anymore. Tune in to hear her share her tips for shifting from a high-ticket business model to a low-ticket business model, how she plans ahead by working backwards, and so much more. Resources Mentioned: Try out Focus Sessions and get $10 off your first month with special code “EMPOWERED” Follow Focus Sessions on Instagram Follow Megan on Instagram Check out Built To Sell: Creating A Business That Can Thrive Without You I would love to connect on Facebook </a
Thu, January 06, 2022
51: My Expert Pinterest Ad Strategy for Cracking Multiple 6-Figures in Digital Product Sales
If you have been following me for a while, you probably know that I used to educate business owners on how they can increase their sales through Pinterest advertising. After 4 years, I retired my signature course, Pin Practical Promotions, and shifted to helping women create digital product businesses. Even after the shift, however, I still get asked questions about promoted pins all the time. Pinterest ads are a very powerful marketing tool, so I was asked to speak about them at a summit called Growth Week for my friend Gemma. In this episode of the Empowered Business podcast, you’ll get to hear my presentation on how to use Pinterest promotions to increase your sales. The key is to outline a customer journey and create a Pinterest ads funnel that converts. In this episode, I am sharing all of my tips and strategies for building a promoted pins campaign that drives big results, no matter the price of your product. Tune in to hear why digital products are so successful on Pinterest, how to use the search engine and conduct keyword research, why ads benefit your business long after your campaign is over, and my four-step process for building the ideal sales funnel. This episode is packed with loads of information that you can directly apply to your marketing strategies. You don’t want to miss it! Resources Mentioned: Listen to Empowered Business episode 23 about Pinterest Ads I would love to connect on Facebook or Instagram ! Show notes available at www.monicafroese.com /51 © 2021-2025 Froese Media LLC | All Rights Reserved Find us on Facebook , Instagram , or Pinter
Thu, December 30, 2021
50: How to Work Less and Earn More By Offering VIP Days with Sarah Masci
If you are offering freelance services in your business, there is a good chance that you have heard about VIP Days. They are all the rage right now for a good reason. VIP Days allow clients to book you for a day instead of drawn-out projects that could take weeks or months to complete. Clients are willing to pay a premium price for the quick turnaround that a VIP Day offers. In fact, some clients only want to hire freelancers that offer VIP Days and will overlook you if you don’t. So how do you get started offering day rates to your clients? In this episode of the Empowered Business podcast, I sat down with Sarah Masci to talk about what VIP Days are, the benefits to you and your clients, and how you need to get started offering them right away. Sarah is the founder Day Rate Mastery™, an online company that teaches creative service providers how to work less and make more with a streamlined “day rate” business model. Years of running a traditional design business, filled with scope creep, inconsistent timelines and overlapping client projects, eventually resulted in classic burnout– becoming the catalyst that sparked Sarah's desire to create a better process. Since its inception in 2019, Day Rate Mastery™ has helped thousands of freelancers rediscover joy in their work and the freedom they’d lost along the way. There is a lot of synergy between service providers and digital product creators. Offering done-for-you services has always been an amazing way to supplement your income while working on your digital products and VIP Days are definitely the future of client-service provider relationships. You want to get on board now so you don’t get left behind. Tune in to hear more about how and why you should get started offering VIP Days! Resources Mentioned: Check out Hello Audio Follow Sarah on Instagram Check out Sarah's website Join the Simplify With Day Rates Facebook group Sign Up for Digital Product Das
Thu, December 23, 2021
49: Finding Success by Going All-In On Your Business with Lauren Golden
Are you consistent in your business? Do you utilize data to see what is working and what isn’t working? There are many paths to success in business, and just because something doesn’t seem to pay off immediately does not mean you should throw in the towel and do something else. You have to be consistent and curious in order to achieve the success you’ve been dreaming of. Not everyone loves collecting and interpreting data, but it can be a huge factor in the success of your business. Sometimes you have to roll up your sleeves and get into the details of why things are working or why they aren’t. In today’s episode of the Empowered Business podcast, I sat down with Lauren Golden to talk more about why you need to be all-in on your business if you want it to be successful. Lauren Golden is the fearless leader of The Free Mama Movement and a thriving community of tens of thousands of women who don’t want to choose between family and financial stability. Her mission is simple: Lauren wants to ensure that no mother ever has to sacrifice time with her babies in order to provide for them. Lauren is also a 2 Comma Club Award winner and a #1 International Bestselling Author. In her book, The Free Mama: How to Work from Home, Control your Schedule and Make More Money, she shares her own story — along with plenty of practical advice for anyone looking to leave the 9-5 behind and live a totally awesome, guilt-free life. Tune in to hear how Lauren grew her business exponentially, despite the pandemic, and how she continues to shift and grow as times change. You’ll learn her tips and strategies that you can use to create the business you’ve always wanted. Resources Mentioned: Sign up for Lauren's FREE On-Demand Workshop Visit Lauren’s website Follow The Free Mama on Facebook Join The Free Mama Movement Facebook group Check out The Free
Thu, December 16, 2021
48: Taking Imperfect Action Toward Equity, Equality and Diversity with Erica Courdae
I don’t know about you, but I’m a perfectionist. That makes it hard for me to take action because I never want to take the wrong action. As entrepreneurs, we can’t let this hold us back. We have to learn to take imperfect action to understand that we don’t always have the answers, but we always have to be seeking them out. Erica Courdae has dedicated her life to expanding how others interact with the world through powerful conversations. As an entrepreneur and certified coach, her work is focused on diversity, equity, and inclusion (DEI), imperfect allyship, and imposter syndrome. This work has taken her into communities and onto national stages as a speaker and educator at noteworthy industry events like AltSummit, ShePodcasts Live, and Being Boss. In this episode, we dive into diversity, equity, equality, inclusion, health disparities, systemic problems and everything in between. Erica has an enormous amount of knowledge to share on these topics. There really is something for everyone in this episode. I am confident that you will walk away with some important takeaways and ideas for your business! Make sure to tune in! Resources Mentioned: Check out Erica’s website Follow Erica on Instagram Follow Pause On The Play on Instagram Listen to the Pause On the Play podcast Support Pause On The Play podcast Check Out The From Implicit To Explicit Masterclass I would love to connect on Facebook or Instagram <span sty
Thu, December 09, 2021
47: Business Finances: Why the Growth of Your Business Depends on Knowing Your Numbers with Parker Stevenson
Let’s talk about every entrepreneur's favorite topic- finances! I know what you may be thinking, that is not a fun topic. It may not be fun, but it is an important one! The hard truth is that you can’t run a successful business if you don’t know your numbers. Don’t panic yet, once you know your numbers and you really understand them, finances can actually be fun! If you find this topic intimidating and don’t even know where to start, you don’t want to miss this episode of the Empowered Business podcast. I sat down with Parker Stevenson to talk about bookkeeping and finances for entrepreneurs. Parker is a managing partner and the Chief Business Officer at Evolved Finance; a bookkeeping firm that specializes in helping online entrepreneurs to build more profitable and financially stable online businesses. For over 6 years, Parker has been advising some of the top coaches, course creators, influencers, and thought leaders on how to make more sound business decisions using their financial data. Before joining Evolved Finance, Parker spent five years at adidas America where he became the US product manager for golf footwear. As business owners, we have to manage our income well if we want to continue to see success. There’s no way around it! Parker knows all there is to know about finances for entrepreneurs. Make sure to tune in to learn more about different finance professionals, understanding your profit margins and expenses, and more! Resources Mentioned: Join Parker's Facebook Group Follow Parker on Instagram Follow Parker on Twitter Check out the free finance workshop for entrepreneurs Listen to The Bottom Line podcast I would love to connect on <span st
Thu, December 02, 2021
46: Simple Tips for Identifying Your Hiring Needs with Natalie Gingrich
Have you heard the term virtual assistant? Online business manager? Operations assistant? Many are surprised to learn that professionals like this exist to help you run your business with ease, virtually. If you are in need of help in your business but you just don’t know where to look, this episode of the Empowered Business podcast is for you! Natalie Gingrich is the founder of The Ops Authority, where she certifies and mentors women who leverage their natural skillset of operations and administration. She's driven to help women earn an income with ease while doing what comes most naturally to them. She spent 15 years in corporate operations and leadership. Her professional life has been built around human resources, project management, process development, and people leadership. Natalie ended her corporate career as the Chief of Staff for a Fortune 150 CEO. With legacy being her driver, Natalie left corporate America in search of balance and matched her leadership and operational skills to create her own business. Natalie has scaled dozens of online businesses to 7 and 8 figures, worked alongside industry icons, and developed diverse teams. She merged her corporate career with her entrepreneurial learnings to create the Director of Operations Certification Program, the only strategic operations certification for leaders. There are four levels to a business. You have implementation, management, strategy, and vision. Listen in as Natalie tells us the difference between the types of people who can help you in each level and how hiring the right person can make a huge impact on your business. Resources Mentioned: Follow The Ops Authority on Facebook Follow The Ops Authority on Instagram Visit The Ops Authority website Listen to the podcast I would love to connect on Facebook or <a href='https://www.instagram.com/monica.froese' target='_bla
Thu, November 25, 2021
45: A Special Thanksgiving Message from Monica
Happy Thanksgiving! This is the perfect day to slow down, and give thanks for everything in our lives. We can all agree that things have been chaotic lately, from politics, to social movements, to a global pandemic...it’s no surprise that we are all collectively stressed out! In today’s episode of the Empowered Business podcast, I want to take time to share the things that I am truly grateful for. This podcast is truly a dream come true. I get to elevate and share the stories of women in business, and I am forever grateful. There is so much left to do to help women achieve financial independence and security. Every time you take the time to listen to an interview with another rock star entrepreneur, you are helping us achieve that goal. This business wouldn’t be what it is without people like you and all of your amazing support. Make sure to tune in to hear more about what I am grateful for this year! Resources Mentioned: Check out Hayley’s episode to learn more about hiring a full-time employee Check out Jamie’s episode to learn about keeping your business legal Listen to my life update episode DM us on Instagram I would love to connect on Facebook or Instagram ! Show notes available at www.monicafroese.com/45 © 2021-2025 Fro
Thu, November 18, 2021
44: How SOPs Can Help You Streamline Your Daily Operations with Theresa Truong
As your business grows, you will likely find that you can’t tackle it all alone anymore. As the CEO of your business, sometimes you need to start thinking about hiring help and delegating. This not only lightens your workload, but it can also free up more of your time to do the things you do best in your business and the things that make you money! Theresa Truong is an Operations Coachsultant™ and Client Experience extraordinaire with a knack for all things “left-brained”, including organizing, strategizing, and systemizing, making her an ideal fit for her “right-brained” creative CEO clients. Through her 18+ years experience, Theresa works with creative consultants and strategists to streamline and systemize their online operations to run the right way with or without their direct involvement. Theresa wanted the flexibility to spend time with her family, and the freedom to serve in her passion: creating, designing and refining systems for other types of businesses. Tune in as Theresa shares her operations expertise and how SOPs can transform your day-to-day operations and save you (and your team) so much time and effort. Resources Mentioned: Visit Theresa’s website Subscribe to Theresa’s YouTube channel Follow Theresa on Instagram Follow Theresa on Facebook I would love to connect on Facebook or Instagram ! Show notes available at www.monicafroese.com/44 © 2021-2025 Froese Media LLC | All Rights Reserved Find us on Facebook , <
Thu, November 11, 2021
43: How to Make $10k in 5 Days by Pre-selling Your Signature Program
Ready to make some real money with your signature program in 5 days? It is possible! In this episode of the Empowered Business podcast, I am sharing a presentation I did for the Online Business Playground Summit. In this presentation, I explained how you can pre-sell your signature program using nothing but a Google Doc. With this method, it is totally possible to make $10k in just 5 days with one to three hours of work. Your signature program can include online courses, group coaching, and memberships and they can all be sold before you even create them. Why would you pre-sell them? Pre-selling has many benefits that will help you ensure the success of your program before you even make it. It validates your business idea, you’ll get paid before you do the work, you can build it alongside your students and receive their valuable feedback, and it helps you refine your marketing message. It also gives you testimonials and reviews which will build up your credibility. This is truly the best way to create and sell a signature program. Your time and work are valuable, and pre-selling is a way to ensure it pays off. In this episode, you’ll learn more about what a signature program is, how to price it, the importance of pre-selling, and the pre-selling strategy I swear by to ensure the success of my business products. You’ll also learn about my brand new mastermind that you can think of as your digital product MBA. Resources Mentioned: Get my FREE Google Doc Pre-selling Template Register for my FREE Empowered Business Mastermind Info Session I would love to connect on Facebook or Instagram ! Show notes available at www.monicafroese.com/43 © 2021-2025 Froese Media L
Thu, November 04, 2021
42: How to Use VIP Days to Get Your Time Back and Increase Your Income with Jordan Gill
Have you ever heard of a VIP Day? These offers are a fantastic way to manage our time better, get paid better, and get great cash influxes into our business. You may be thinking that this is something that only service providers can offer. That’s not the case! These are also great for coaches, course creators, agencies, and more! In this episode of the Empowered Business Podcast, I sat down with Jordan Gill to learn what VIP Days are, how you can make it work, and how it set yourself up for success from the start. Jordan Gill, operations consultant and founder of Systems Saved Me, helps overworked one-woman shows become streamlined solopreneurs. Her jam is creating a cohesive operating system for managing your tasks, files, and inbox. She’s been on podcasts like What Works and CEO Vibes sharing her love of replacing monthly retainers with one-day virtual intensives. She currently lives in Dallas, TX with her Cavapoo Vivienne and collection of 1,000 piece jigsaw puzzles. Her story is truly inspirational and she has so much wisdom to share about how you can take your business to the next level with VIP Days. Make sure you tune in! Resources Mentioned: Follow Systems Saved Me on Facebook Follow Systems Saved Me on Instagram Follow Systems Saved Me on Pinterest Get your FREE VIP Day Roadmap Visit the Systems Saved Me website I would love to connect on Facebook or Instagram ! S
Thu, October 28, 2021
41: How Writing a Book Can Grow Your Business Exponentially with Jasmine Womack
Have you ever wanted to write your own book but the thought of actually doing it was just too overwhelming? What if I told you that you could write a book and increase your brand awareness and credibility easily in 30 days? Jasmine Womack is joining me in this episode to share how to do that. She is a writing consultant and corporate trainer who helps high-performing leaders, professionals, entrepreneurs, and executives connect with others, package their expertise, and maximize their message through storytelling. Over the past three years, she has worked with over 400 authors to help them increase their influence and grow an expert platform through writing a book and teaching them how to expand their book into a profitable and scalable information-based business. Her personal belief is that you should use your gifts, knowledge, expert information, and skills to glorify God and impact the world, and when you do, your gift will make room for you. Tune in to this episode with Jasmine to hear how you can get out of your own way, write a book, and see serious growth in your business. Resources Mentioned: Visit Jasmine’s Website Follow Jasmine on Instagram Get Published and Paid: How to Write, Self Publish and Launch Your Book in 90 Days or Less Check out the Bankable Books Tour Check out the Six Figure Storyteller Live Event I would love to connect on Facebook or Instagram ! Show notes available at <a href='https://monicafro
Thu, October 21, 2021
40: Lessons Learned From My “Failed” Launch
As entrepreneurs, something we have to get used to, even though we may not want to, is failure. Of course we all want nothing but success in our business, but there are bound to be bumps along the road at some point. I am no exception to that. Today I am sharing my story of what some would call a “failed launch”. I am going into detail about how I promoted it, what my goals were, what I spent, where I spent, and what my bottom line was. I didn’t reach my goals with this launch. I was pretty far off, to be honest. However, I didn’t let this defeat me. I took this experience and learned from it. I am adjusting my strategy and expectations going forward so that I can achieve greater success during my next launch. “Failure” is unavoidable. It is bound to happen at one time or another, but what you do with that failure is all that matters. Do you let it discourage you or do you flourish because of it? There is no linear path to success in online business. It's all about failing fast and picking yourself up and trying new things. Tune in to hear how I am doing exactly that! Resources Mentioned: Listen to episode 30 Follow me on Instagram Sign Up for the Passion to Profit Experience I would love to connect on Facebook or Instagram ! Show notes available at www.monicafroese.com/40 © 2021-2025 Froese Media LLC | All Rights Reserved Find us on Facebook , Instagram , or <a href='https://www.pinteres
Thu, October 14, 2021
39: We've Made a Big Pivot (again!)
Sometimes in business, things don’t work out the way you want them to. It can be SO scary, but it’s okay. As business owners, we have the freedom to pivot and grow our business to fit our lives as they change. That’s the beauty of it! You can change it whenever you want! In this episode of the Empowered Business podcast, I am sharing the story of my biggest business pivot from October 2020. It was a huge and scary decision, but it has opened doors to the Empowered Business. This business has been amazing and it has led us to where we are today- pivoting again! As we gained experience and grew our membership, we have also learned more about what is needed by our customers - a community! That’s why we are introducing the Empowered Business Society so that we can be your go-to digital product source. We want you to have a reliable circle of online business peers so that you can get the community, strategy, and support you need! Tune in to hear all about it! Resources Mentioned: Check Out Episode 4 to Hear About My Last Pivot Check out the Empowered Business Society Visit the Monica Froese shop Follow me on Instagram I would love to connect on Facebook or Instagram ! Show notes available at www.monicafroese.com/39 © 2021-2025 Froese Media LLC | All Rights Reserved Find us on Facebook , Instagram , or <a href='https://www.pinterest.com/theempower
Thu, October 07, 2021
38: Exponentially Grow Your Business Using Facebook Ads with Claire Pelletreau
Facebook ads can be explosive for your digital products business, but figuring out how to use them in a profitable way can be like trying to solve a jigsaw puzzle. It doesn’t have to be that way! In this episode of the Empowered Business podcast, we are chatting with Claire Pelletreau about how to make Facebook ads simple and profitable! Claire Pelletreau is a Facebook and Instagram ad expert and conversion optimization expert. Her mission is for you to actually see a return on the money you’re putting into the Zuckerberg machine without the expensive help of an outside ad consultant. Fortunately, Claire’s ad trainings are famous around the interwebs for being ridiculously easy to understand and implement. Claire also LOVES talking about money - profit, loss, the whole shebang. She asks her guests how much they charge - and how much they earn - on her show, the Get Paid Podcast. Join us as we talk about how to take your Facebook ads and make them simple enough to implement on your own and achieve amazing results. Resources Mentioned: Visit Claire's Website Check out Claire’s 5 Ad Formula Check out The Lead Lab Listen to The Get Paid Podcast We Should All Be Millionaires by Rachel Rodgers Sign Up for the Passion to Profit Experience I would love to connect on Facebook or Instagram ! Show notes available at <a href='https://
Thu, September 30, 2021
37: The Secret to Managing Your Business Finances with Confidence and Ease with Iyanna Vaughn
How do you feel about the finances of your business? Do you feel confident or intimidated? As entrepreneurs, we have to learn the many ins and outs of creating a successful business. With that success, however, we also need to know how to manage the financial aspects of our business. In this episode of the Empowered Business podcast, I sat down with Iyanna Vaughn to chat about knowing your numbers and increasing your confidence in your business finances. Iyanna Vaughn carefully curated the Lovely Financials Group made up of accountants and financial analysts seeking to guide each client through their financial goals in order to increase profit margin, improve cash flow, heighten financial awareness, and increase company value. At Lovely Financials Group, they pride themselves on making sure your company, business, or brand is organized and prepared to make and surpass financial goals of 7 figures or more. As the owner, she strives to empower women entrepreneurs by bridging the financial awareness gap through education, leadership, and guidance. Tune in to learn more about how to increase your financial literacy, the difference between business and personal expenses, understanding your cash flow, and more! Resources Mentioned: Visit Iyanna’s website Follow Iyanna on Instagram Check out Profit First by Mike Michalowicz Check out Rich Dad’s Cashflow Quadrant by Robert T. Kiyosaki Sign up for The Passion To
Thu, September 23, 2021
36: How to Put a Stop to Female Rivalry and Grow Together with Amber Tichenor
Have you ever felt like you couldn't trust a close female friend because of female rivalry? Most women have! Unfortunately, rivalry among women is a very common occurrence, but there is a shining light at the end of it. Once we are aware that this is happening, we can change it! Amber Tichenor is an expert when it comes to this topic, so she is joining me in this episode to break it down. Amber Tichenor has a Ph.D. in Industrial/ Organizational (I/O) Psychology and is the founder of To Be, Coaching + Consulting®. A thought leader on the topic of women’s rivalry, Amber has 20+ years’ experience as an Organizational Change Strategy and Leadership consultant where she helped guide businesses through transformational change. Amber is deeply passionate about addressing the phenomenon of rivalry between women, and wrote her PhD thesis on the topic. She consults with organizations, offers speaking engagements and workshops on the importance of the phenomenon, the challenges and behaviors it presents, along with coping and recovery steps. Amber’s goal is to promote collaboration over competition, to empower women to find their voice, leave the rivalry behind, and team up with a community of like-minded women. Listen in as we discuss collaboration over competition, how we can stop feeling threatened by one another, and how we can start building each other up instead. Resources Mentioned: Sign Up for my FREE Training Pre-Order Amber's New Book: Behind Frenemy Lines: Rising Above Female Rivalry To Be Unstoppable Together Download Amber’s 3 ‘Ah-Ha’s’ About Regaining Your Sparkle Follow Amber on Instagram Follow Amber on Facebook <a href='https://www.linkedin.com/in
Thu, September 16, 2021
35: How to Set and Honor Boundaries in Your Life and Business with Racheal Cook
Raise your hand if you have trouble setting and upholding boundaries in all aspects of your life? If this is you, you are not alone! Standing up for what is important to you is a hard thing to do. On this episode of the Empowered Business podcast, we are talking all about how to set boundaries in your life and business with Racheal Cook. As an award-winning business strategist, host of the Promote Yourself to CEO podcast, and best-selling author, Racheal is on a mission to end entrepreneurial poverty for women. Over the last 10 years she has helped thousands of female entrepreneurs design predictably profitable businesses without the hustle and burnout that doing #allthethings inevitably accomplishes. In fact, Racheal is a sought after speaker on entrepreneurship, marketing, and productivity and has been featured by the US Chamber of Commerce, Forbes Coaching Council, Female Entrepreneur Association, and more. Her real passion, though, is supporting savvy, soulful women as they implement the strategy, systems, and support to uncomplicate their business so they can work less and live more. Tune in to learn how to get clarity on your own needs, set and honor boundaries in your life and business, and achieve your business goals. Resources Mentioned: Check out Racheal’s website Follow Racheal on Facebook Follow Racheal on Instagram Follow Racheal on LinkedIn Follow Racheal on Pinterest Follow Racheal on Youtube Follow Racheal on Twitter I would love to connect on <a href='https://www.facebook.com/MonicaNFroese/' target='
Thu, September 09, 2021
34: How To Become A Booked Out Freelancer as a Busy Mom with Micala Quinn
If you are a mom wondering how you can make money from home while taking care of your little ones, this episode is for you! There are tons of ways to make money at home that you can use to fund the things you need to sell digital products, and one of those ways is to become a freelancer. Micala Quinn is a Kansas City mom, wife, former teacher, and current CEO solving the modern working mom dilemma. A FORBES and Fox4 KCTV featured contributor, Micala coaches women looking to lead and launch successful, sustainable freelance businesses. Micala is chatting with us today all about how you can launch your own freelance business and make a full-time income while working part-time hours. Micala shares how to find your right client, how to connect with them, how to package your services, and how to get your business up and running within thirty days. Tune in to learn how you can get started today! Resources Mentioned: Like Micala's Facebook Page Follow Micala on Instagram Check out Micala’s Website The Get Started Guide to Freelancing I would love to connect on Facebook or Instagram ! Show notes available at www.monicafroese.com/34 © 2021-2025 Froese Media LLC | All Rights Reserved Find us on Facebook , Instagram , or Pinterest . Visit the Empowered Shop®
Thu, September 02, 2021
33: How You Can Earn Passive Income with Tripwire Products with Eden Fried
You can take content that you already have and turn it into a tripwire. Did you know that? I'm talking to a fellow digital product strategist, Eden Fried, all about this and more topics and strategy that pertain to the digital product world. You will learn her philosophy around tripwires, which are limited time offers, and also how she has been running a very successful Facebook ad campaign that has resulted in three thousand new purchasers. Eden Fried ditched pant-suits and law libraries in early 2016 and traded them in for sweat pants and a laptop so she could build a business online. Ever since abandoning corporate America, Eden has successfully built a profitable online business by selling digital products. Today, she and her husband live off of passive income - the kind of income you earn while sleeping at night, out to dinner with friends, or wiping your baby’s butt cheeks. How does she do it? Well, she keeps no secrets. Eden shares her entire strategy on her website, EdenFried.com, where she teaches aspiring entrepreneurs how to build that life of freedom and financial flexibility by creating and selling digital products online Eden and I both teach other entrepreneurs how to build digital product businesses, so this episode is jam-packed with valuable information for you! I know you are going to love it! Tune in to learn how you too can start to have financial independence by selling digital products through tripwires. Resources Mentioned: Get the Instant Customers Guide Get Your Hands on Launch List Like Eden's Facebook Page Follow Eden on Instagram Visit Eden's Website I would love to connect on Facebook or <a href='https://www.insta
Thu, August 26, 2021
32: How to Create and Launch Your Digital Product With The Empowered Business Lab
Are you interested in creating and launching your own digital products? Most listeners of this show are! You may have heard me talk about our signature program, The Empowered Business Lab, in the past, but in this episode, I’m pulling back the curtains to tell you why it may be exactly what you’ve been looking for if you are someone who wants to create digital products! This episode will ultimately help you decide if The Empowered Business Lab is the program that is right for you. I am going over who the program is for, what the actual program consists of, the support that you receive within it, frequently asked questions about the program, and last but not least, what you can expect at the end of the program. The Empowered Business Lab will help you create a sales machine for your digital products that brings consistent leads and sales into your business every single day! It’s simple, repeatable, and scalable! If that sounds good to you, tune in to hear more details and figure out if it is the right fit for you! Resources Mentioned: Sign up for The Empowered Business Lab DM me on Instagram Listen to Episode 2: How One $17 Product Made over $200,000 Listen to Episode 6: 13 Tips for a High-Converting Sales Page Listen to Episode 13: How to Create the Perfect Digital Product Listen to Episode 26: How to Marry Physical Products and Digital Products With a Subscription Box With Jessica Principe I would love to connect on Facebook <em
Thu, August 19, 2021
31: How to Maximize Your Digital Sales By Creating a Product Ascension Ladder with Michelle Thomas
Do you know what a product ascension ladder is? Essentially, a product ascension ladder is how you bring someone into your business, get them to know, like and trust you, and buy something from you. As they get wins from you, they move up the product ladder, and eventually, they become loyal fans. Sounds pretty good, right? This is what I teach in the Empowered Business Lab, and it is also what I am talking about in this episode with my guest Michelle Thomas! Michelle joined the Empowered Business Lab and is now building a digital product ascension ladder that helps women keep their weight under control, and she does this all while working full time. Coach Michelle is a mom of 3, grandma to 1.5 and wife. She helps women balance hormones, bust cravings, break plateaus and become the happy, healthy, active, hot, sexy woman, wife, mom and grandma they want to be - all while making food fun and taking the drama out of it! Her signature program, Become a MacroUnicorn™ helps women understand how to feed their body so that it works with them instead of fighting them for their final weight loss journey. She has lost 100 lbs 3 times, and at 42, just as her hormones went wonky, she tackled the journey again and finally won a battle she has been fighting since she was 9 years old. Her mission is to help women win their weight loss battle for the last time because the more women that win, the more healthy children this world will have! If you're not convinced that digital products are right for you, you need to listen to this episode about how Michelle integrated digital products into her own business and how it totally changed the game for her. Resources Mentioned: Passion to Profit Experience 3 Simple Tips for Balancing Hormones Visit the ONEderland Wellness Website Follow ONEderland Wellness on Pinterest Follow ONEderland Wellness o
Thu, August 12, 2021
30: Behind the Scenes of Our First 6-Figure Launch
We officially had our first ever 6-figure live launch, so I am breaking down what happened during the launch in this episode! I don't usually share exact numbers, but I feel like it is important to do in this episode because I want to debunk a lot of bad advice out there about what it takes to have a 6-figure launch. I have been doing live launching since early 2018, so I have learned quite a bit over the years about nailing down the right program offering for my audience AND the right methods to make a profitable launch happen. I am breaking down what we did, what I don’t recommend doing, how to remove the fear of failure, what I will be doing differently for our next launch and so much more. This episode will not only give you insight into what goes into a 6-figure launch that ACTUALLY MAKES MONEY, but it will also inspire you to keep pushing in your own business. If you are ready for a behind-the-scenes look at what it took to have a 6-figure launch, listen now! Resources Mentioned: Passion to Profit Experience Empowered Business Lab DM me on Instagram Join the Digital Product Insiders FREE Facebook group How I Pivoted My Entire Business in 2020 podcast episode I would love to connect on Facebook or Instagram ! Show notes available at www.monicafroese.com/30 © </b
Thu, August 05, 2021
29: How to Launch Stress-Free with Tasha Booth
Preparing for launches can be so stressful... I think the majority of business owners would agree to that, but not my guest in this episode, Tasha Booth, because she has totally mastered how to launch stress-free! Tasha Booth is an agency owner, coach, and podcaster. She is the Founder & CEO of The Launch Guild - a Course Launch Support & Digital Marketing Implementation Agency supporting established coaches and course creators with Course & Podcast Launches, Operations & Systems Management, and Content Management & Repurposing. Her team is over 20 members strong and works together to support their clients in being able to focus back onto their zones of genius. I've been launching for five years, and even though it is always stressful, I know that it has the biggest impact and moves my business forward the most. Tasha is joining me to talk about how to remove the stress from launches which is something that I didn’t even know was possible. If you feel the same as me, tune in to this episode to hear what Tasha recommends! Resources Mentioned: Visit Tasha's Website Visit The Launch Guild's Website Follow Tasha on Instagram Follow The Launch Guild on Instagram Like Tasha Booth's Facebook Page Like The Launch Guild Facebook Page Join Our Digital Product Insiders Facebook Group I would love to connect on Facebook or Instagram <span style='font-weight:
Thu, July 29, 2021
28: What a Full Time Employee Can Do to Skyrocket Your Business with My Operations Manager, Hayley Rissler
How can hiring team members actually help you make more money? I know without a doubt that I waited way too long to recruit business support. I was over-stressed and beyond burnout when I made the decision to begin building a team. As female business owners, we often convince ourselves we can do it all and that needing assistance is a sign of weakness or disorganization. I am here to tell you that is a flat-out lie! My guest in this episode is my very own unicorn, Hayley Rissler. She is my Operations Manager, and she takes care of all the logistics, marketing, and overall “people-ing” that keep us rocketing towards success. Hayley joined Monica Froese with a solid entrepreneurial background, having run a successful blog and launching a business coaching course. She realized that she had the skills and talent to help someone work on their business, instead of in it, and it’s been a wonderful partnership ever since! Tune in to hear Hayley’s story, how our relationship came to be, and more about what she does to help the business run smoothly! Resources Mentioned: Free Training: 3 Secrets to Creating Digital Products That Sell Like Crazy Join Our Digital Product Insiders Facebook Group I would love to connect on Facebook or Instagram ! Show notes available at www.monicafroese.com/28 © 2021-2025 Froese Media LLC | All Rights Reserved Find us on Facebook , Instagra
Thu, July 22, 2021
27: 10x Your Business in Less Than a Year by Social Selling with Lattice Hudson
Do you know much about social selling? This is a pretty new and exciting topic in the online space! Essentially, social selling is selling through DMs instead of sales calls. The beauty of it is that it is not done in an invading or sleazy way. This really interests me, so I am talking to Lattice Hudson about how she does it in her business. Lattice is a business coach, leadership mentor and social sales expert. She is on a mission to help women make more money and increase their impact all while living a life that they love. Lattice believes in the quote “a woman with wealth is a woman with power”. Throughout this conversation, we get into the difference between closing on Instagram and Facebook, why you need to define your KPIs, how to track all of your active conversations, keeping up with quick growth and so much more. If you are looking for a new strategy when it comes to selling, this is an awesome way to do it. Resources Mentioned: Visit Lattice's Website Follow Lattice on Instagram Join the Elevated Women Entrepreneurs Facebook Group Training: Conversations That Convert I would love to connect on Facebook or Instagram ! Show notes available at www.monicafroese.com/27 © 2021-2025 Froese Media LLC | All Rights Reserved Find us on Facebook , Instagram , or Pinterest<
Thu, July 15, 2021
26: How to Marry Physical Products and Digital Products with a Subscription Box with Jessica Principe
Do you get subscription boxes sent to your house that you love? Have you ever thought about creating a subscription box service yourself? Jessica Principe is the Founder of All Girl Shave Club, a women's shaving subscription service and online boutique that serves thousands of women across the US and Canada each month, and she is joining me in this episode! As a speaker, author, and subscription strategist, she loves to help business owners leverage the power of recurring revenue, and she does that by sharing what she's learned about creating subscription boxes with other female entrepreneurs. This is an awesome conversation about building something out of nothing, creating recurring revenue, and helping others do the very same thing. Jessica is providing so much inspiration and even giving us a coupon code for her ebook! What could be better than that?! Don’t miss this episode! Resources Mentioned: Visit Jessica's Website Check Out Jessica's FREE Subscription Box Quick Start Checklist! Get Jessica's Subscription Box Essentials EBook $20 OFF COUPON CODE: EMPOWERED Visit the All Girls Shave Club Website Follow Jessica on Instagram Join Our FREE Facebook Group I would love to connect on Facebook or Instagram ! Show notes available at www.monicafroese.com/26 </p
Thu, July 08, 2021
25: How to Organically Grow Your Business Through Relationship Building with Shannon Mattern
How can relationship building help you organically grow your business? I can confidently say that the relationships that I have built over my five years of entrepreneurship have single handedly taken my business to the next level, but I think that relationship building is so often overlooked! As online business owners, we are stuck behind our computers a lot of the time, and we don’t really think about the importance of this. My guest, Shannon Mattern, is joining me in this episode to talk all about why relationships are so important for growth. Shannon Mattern teaches non-techie DIYers how to build a website and get found online, and she teaches web designers how to create profitable, sustainable, scalable web design businesses. Shannon is also the host of Pep Talks for Side Hustlers, a podcast that shares side-hustle success stories and advice to help listeners go from side-hustle to self-employed (without taking a pay cut)! Shannon shares with us how she went from side hustle to self-employed, the importance of relationship building to grow your business and how consistency and persistence are the key to success through it all. If you underestimate the power that lies in relationship building, this is the episode that you need to hear! Resources Mentioned: https://shannonmattern.com https://shannonmattern.com/category/income-reports/ https://courses.shannonmattern.com/ http://free5daywebsitechallenge.com Shannon’s Podcast: Pep Talks for Side Hustlers https://www.instagram.com/shannonlmattern/ Clubhouse: shannonmattern <span style='font-w
Thu, July 01, 2021
24: How to Use Leadpages to Get More Leads and Close More Sales with Bob Sparkins
Have you ever heard of Leadpages? I bet you have! This software company has really changed my life and my business. When I first started using Leadpages, I was so relieved because it is SO easy to use, and I haven’t looked back since! I can honestly say that I would not have the business that I have today without it, so I am so excited to be talking to Bob Sparkins from Leadpages in this episode. As the Sales Marketing Manager at Leadpages, Bob Sparkins champions the customers of the top landing page and website building conversion platform and the audiences they serve. A former high school history teacher and academic team coach, Bob has taught business owners around the world how to leverage digital marketing to impact more people with less effort since 2006. He is the author of Take Action, Revise Later; and lives in Bloomington, Minnesota with his wife, Therese, and their amusing kids, Kira and Landon. We are covering how Leadpages helps turn strangers into leads, the difference between WordPress and Leadpages, what an ideal page has on it to create conversions, and more. Bob is giving so many actionable tips on how to get more leads in your business and close more sales. I would consider myself an expert when it comes to Leadpages, and I even took notes and learned a lot from Bob! I know you will too, so make sure you have a notebook handy and you’re listening closely! Resources Mentioned: FREE Digital Product Training - https://empoweredbusiness.co/profit/ How to Blog with Leadpages (With or Without WordPress) https://monicafroese.com/lpwordpress https://monicafroese.com/leadpages https://www.facebook.com/leadpages https://www.instagram.com/leadpages https://www.twitter.com/leadpages <a href='https://www.twitter.com/bobtheteacher' target='_b
Thu, June 24, 2021
23: Are Pinterest Ads Worth It in 2021?
We are chatting all about Pinterest advertising in this episode! I made a huge pivot in 2020 and moved away from teaching Pinterest advertising, but I did dedicate 4 years of my business teaching it! Because of that, I get a TON of questions about if Pinterest ads are worth it. I get asked the most often if Pinterest ads are worth investing in and if someone should start with Facebook or Pinterest ads first, so I am answering these two questions in this episode. You will also hear about how my thoughts on Pinterest ads have significantly evolved since I retired my Pinterest ads course last year. I know this episode will be helpful for you to gain a greater understanding as to what’s going on with Pinterest ads in 2021 and also the differences between Facebook and Pinterest ads. As digital product creators, it is so important that we keep up with these platforms and educate ourselves so we can make the best decisions for our businesses! Tune in to learn more and check out the resources linked below too for even more information on everything Pinterest, Facebook and digital product related. Resources Mentioned: Pinterest Initial Public Offering Report - https://redefiningmom.com/pinterest-ipo/ Episode 4 - https://monicafroese.com/4 Empowered Business Lab - https://empoweredbusiness.co/lab-waitlist/ Simple Pin’s Ad Society - https://monicafroese.com/adsociety Beth Anne’s FB Ads Intensive - https://monicafroese.com/bethanne FREE Digital Product Training - https://empoweredbusiness.co/profit/ <
Thu, June 17, 2021
22: The Importance of Financial Independence & A Life Update
I’ve gone through a lot of major life changes in the past 6-9 months… Between postpartum PTSD, retiring my signature course on Pinterest advertising, starting to prioritize my physical and emotional health, being more strict with my workweek and more, there have been a lot of changes! In this episode, I am talking about how these life changes put me in a recent situation where I experienced major sexism and really solidified why my business mission is to help women achieve financial independence. Over the years, I’ve seen way too many women in my life be in unhealthy situations because they lacked the financial resources to get out of it. This makes me EXTREMELY passionate about every single woman’s right to financial security. I am more passionate and revved up to help women reach their financial goals than ever before, and I want you to be one of those women who crush the 6-figure mark! Listen in for an honest conversation, and hopefully, the inspiration and direction that you need to take action if you find yourself in some of the same situations. Resources Mentioned: Postpartum PTSD story - https://redefiningmom.com/postpartum-ptsd/ How I Pivoted My Entire Business in 2020 - https://monicafroese.com/4 FREE Training - 3 Little-Known Secrets to Picking the PERFECT Digital Product to Sell Online - https://empoweredbusiness.co/profit New Instagram Account - https://instagram.com/monica.froese I would love to connect on Facebook or Instagram ! <b
Thu, June 10, 2021
21: How To Run a Successful Business with Only Two Projects a Year with Dan Morris from BC Stack
Do you know about BC Stack? It's a bundle that comes out every year of different online marketing courses, and I have actually had a product in it for the last few years! This bundle is unlike any bundle you have ever seen, so I am talking to Dan Morris, CEO, about how BC Stack got started and what his entrepreneurial journey has been like. Every year, Dan searches the globe to find ordinary people doing extraordinary things in the world of making money online. Then, he invites them to team up by adding their very BEST online training to the “Stack” and lets them sell it for a tiny fraction of the retail price to tens of thousands of hungry and dedicated students for 7 days only. This gives them a surge of new students in their business, Dan the opportunity to assemble the ultimate A-Z resource on what’s working in digital marketing today, and students the chance to learn from 65 vetted & approved experts for 1% of the retail price. This saves countless hours of researching and removes nearly all of the trial and error. This episode is unlike any other episode I have done on the show so far, so you are definitely going to be getting some out-of-the-box tips and tricks from it! Tune in to hear more from Dan or to hear more information about BC Stack! Resources Mentioned: bcstack.com TracingThePath.com twitter.com/DanRMorris monicafroese.com/group I would love to connect on Facebook or Instagram ! Show notes available at www.monicafroese.com/21 © 2021-2025 Froese Medi
Thu, June 03, 2021
20: Tips for Hiring and Leading a Top-Performing Team with Tina Forsyth
How do I find someone to work inside of my business? How do I get help? Do you have any tips for hiring? These are some of the questions that I get asked the most from my community and my students. When we first start our business, we never think that we will get to the point of needing to hire someone, and then before you know it, there aren’t enough hours in the day to get everything done. It can be very overwhelming! Even after five years of hiring in my own business, I still don’t feel like an expert in this, so I am talking to someone who is in this episode! Tina Forsyth works with visionaries and business leaders to align their business with their calling and to help them hire and lead top performers to take their business to the next level. For over twenty years, she has worked with 6 and 7 figure business owners to shift them out of burnout so they can shine. Tina is a pioneer in the world of online business, having founded and built the organization that is home for the Certified OBM® Training. In the 12+ years since its inception, the Online Business Manager industry has become established as a key role on the team of fast-growing online-based businesses. Through the International Association of Online Business Managers, she is an industry champion, connecting business owners with OBMs who can help them thrive. Tina is sharing a wealth of knowledge with us on the practical side of hiring and the mindset behind hiring, so tune in to learn more! Resources Mentioned: www.tinaforsyth.com tina@tinaforsyth.com Traction: Get a Grip on Your Business I would love to connect on Facebook or Instagram ! Show notes available at www.monicafroese.com/20 </em
Thu, May 27, 2021
19: How to Make Informed Data-Driven Decisions In Your Digital Product Business with Jennifer Grayeb
Are you ready to get a handle on your data as an entrepreneur? Jennifer Grayeb is the CEO of The Nimble Co., a consulting group focused on helping online business owners better understand their numbers so they can make data-driven and profit-generating marketing decisions, and she is joining me in this episode! Jennifer recently left her senior strategy role at a Fortune 5 company where she had 6 roles in just 7 years. While in that role, in just 2 years she built a productivity blog that reached over 2 million pageviews per year, which she went on to sell. In every role she’s had or every company she’s owned, one thing has been consistent: she delivers results without working 80 hour weeks. Now she helps others do the same with one of her best kept secrets - data. The reality is that data is the backbone of every business, and this includes online businesses. Unfortunately, it doesn’t come easy to a lot of us! Luckily, we are getting some help in this episode! If you want to be able to read and understand your data, listen in because Jennifer uncovers common mistakes and misconceptions about data as well as gives some simple steps that you can take to start getting a handle on your data right now! Resources Mentioned: Tag Your Traffic by Jennifer Grayeb Measure and Maximize - 8-week program with Jennifer Grayeb Organic Insights Dashboard https://thenimbleco.com https://instagram.com/jennifergrayeb I would love to connect on Facebook or Instagram ! <span style='font-weight: 400
Thu, May 20, 2021
18: How to Leverage PR to Gain More Attention On Your Digital Products with Amanda Berlin
Have you ever considered implementing a public relations strategy to get more attention on your digital products? You’re going to after listening to this episode with Amanda Berlin. Amanda Berlin is a visibility and business consultant for entrepreneurs. She works with clients on holistic visibility to help them grow their business and impact based on tactics employed during her 12 years in the corporate PR world, guiding strategy for major brands. Amanda and her clients have been featured in all types of media — from Business Insider to Entrepreneur on Fire and WNYW Fox 5 to Bustle.com. She’s the host of The Empowered Publicity Podcast and loves arming soul-powered business owners with the ideas and skill-set they need to go from hidden industry gems to recognizable trusted experts. Public relations is a little bit outside of the scope of what we think about in terms of running an online digital product business, but it has a super powerful way of impacting visibility. Amanda is sharing how to cultivate the right PR strategy, create the right relationships, get visibility without paying for it and much more, so tune in! Resources Mentioned: https://monicafroese.com/group https://amandaberlin.com https://www.facebook.com/amandaberlin https://www.facebook.com/groups/createcontentthatconnects https://www.instagram.com/amandagailberlin https://www.linkedin.com/in/berlinamanda I would love to connect on Facebook or Instagram </e
Thu, May 13, 2021
17: Building a 4 Million Dollar Business From Scratch with Abbey Ashley
Are you ready to hear the story of someone who built a $4 million business without knowing anything about the online space? In this episode, Abbey Ashley is joining me to talk about building an online business from scratch and how staying consistent and connected to her audience helped her grow. Abbey Ashley is the Founder of The Virtual Savvy. She helps aspiring virtual assistants launch and grow their own at-home business from scratch. Abbey started her own virtual assistant business in 2015 and was able to double the salary from her full-time corporate job, working only 20 hours a week... in just 30 days! She's since gone on to grow a multi seven-figure business and retire her husband ALL from her at-home business. It's now her passion to help others start their own VA business so they can taste the freedom and flexibility of entrepreneurship as well. Abbey is sharing how she got started without knowing anything about being a virtual assistant, how staying consistent benefited her, how she decided on her product, what her business looks like now and much more. Listen in to learn more about Abbey and her business and what her advice is for growing and scaling a business from scratch. Resources Mentioned: FREE Digital Product Toolbox http://hellosavvy.com https://thevirtualsavvy.com https://thevirtualsavvy.com/community https://thevirtualsavvy.com/checklist https://facebook.com/thevirtualsavvy https://instagram.com/thevirtualsavvy I would love to connect on Facebook <e
Thu, May 06, 2021
16: How to Make Email Marketing Fun and Profitable with Kate Doster
Raise your hand if you’re not totally sure what to say to your email list! I totally understand. Luckily, there are total experts like Kate Doster that know how to make email marketing fun and profitable. Kate Doster is the host of the Inbox Besties Podcast, creator of the Love Your List 2.0 email marketing mega course and is dangerously obsessed with helping ethical entrepreneurs carve out their slice of the interwebs by wooing the hearts (and wallets) open of their small but mighty audiences thanks to fun email marketing and Easy Yes mini-offers. She believes you don’t need to bleed the alphabet or be a dirty rotten spam face to write emails that jolt subscribers into taking action, gobbling up your paid offers like candy… or kale if that’s your thing. In this episode, Kate is sharing how she became an email marketing queen, what psychology principles she recommends using in emails, what it takes to make your mark in the digital product space and more. Listen in to learn more about Kate and her incredible tips for growing and engaging your email list. Resources Mentioned: The Email Marketing Fairy Course www.katedoster.com/freetraining www.katedoster.com/inbox-besties www.katedoster.com www.instagram.com/kate_doster empoweredbusiness.co/digital-product-toolbox I would love to connect on Facebook or Instagram ! <
Thu, April 29, 2021
15: How to Sell Digital Products on Instagram with Elise Darma
Have you ever wondered how the heck people sell things from Instagram? I get asked all the time from my students how to use Instagram to grow a digital product business. Since I typically use Instagram for lifestyle, I thought I would bring a total expert on the show to answer this question, so Elise Darma is joining me! Elise Darma is an Instagram marketing educator who specializes in helping not-so-Insta-famous business people make REAL revenue directly from the free app. She has helped 20,000+ people truly grow their businesses, sell more programs and build money-making brands – all through her no-fluff courses like Story Vault and InstaGrowth Boss. Elise has been featured for her Instagram expertise in publications such as Forbes, Entrepreneur, Brit + Co, Elite Daily and The Everygirl. She is sharing how she hit a million dollars in 2020 by selling her Instagram courses, and she's sharing the best tips on how you can grow your own digital product business using Instagram. This episode is jam packed with insight, tips and advice so listen in to learn how you can start using Instagram to sell your digital products! Resources Mentioned: empoweredbusiness.co/digital-product-toolbox instagram.com/elisedarma youtube.com/EliseDarma https://pinterest.com/EliseDarma storyvault.co elisedarma.co/reels Elisedarma.com I would love to connect on Facebook or <span style='font-weight:
Thu, April 22, 2021
14: Why Ruth Rackley Ditched Her High-End Photography Business to Sell Digital Products
Are you in your own way? Do you spend hours creating free content and getting nowhere because you’re too nervous to sell something? The reality is that you actually don’t need to be an expert to sell something. The people consuming your free content regularly will trust you enough to make a purchase. I am joined by one of my students, Ruth Rackley, to talk about giving out free content and making money through digital products all at the same time. Ruth was a high-end wedding photographer when she decided to start a blog about essential oils. Now, she teaches busy moms to create and manage a profitable online business so they can get back outside with their family and enjoy life. We talk a lot about selling before you think you’re ready, building trust, creating a more sustainable business and more. Resources Mentioned: empoweredbusiness.co/lab Episode 12 - Is Blogging Dead? byoilydesign.com instagram.com/byoilydesign pinterest.com/ruth_rackley/ I would love to connect on Facebook or Instagram ! Show notes available at www.monicafroese.com/14 © 2021-2025 Froese Media LLC | All Rights Reserved Find us on Facebook , Instagram , or Pinterest . Visit the Empowered Shop®
Thu, April 15, 2021
13: How to Create the PERFECT Digital Product
Are you under the impression that no one will pay for your knowledge or product? I hope not because that is so not true! In this episode, I am teaching you how to decide on the perfect, profitable digital product that you can sell to your audience or your future audience. By using your hobbies, professional skills or life experiences, you can create a digital product that falls into one or more digital product categories: e-books, templates, printables or courses. Tune in to hear me break down how to identify your sweet spot, how you can repurpose what you’re already good at, how to write a passion statement and more so you can start creating a product that sells! Resources Mentioned: Digital Product Dash Empowered Business Box Empowered Business Lab I would love to connect on Facebook or Instagram ! Show notes available at www.monicafroese.com/13 © 2021-2025 Froese Media LLC | All Rights Reserved Find us on Facebook , Instagram , or Pinterest . Visit the Empowered Shop®
Thu, April 08, 2021
12: Is Blogging Dead?
Is blogging dead? This is SUCH a controversial topic, so I am excited to be explaining my opinion on it in this episode. Here’s what I think: blogging without understanding your customer journey is dead, but content marketing is alive and well! Your job is to provide content for free with a purpose, and that purpose needs to be mutually beneficial to you and your future customer. I really think that it is as simple as that. To learn more about how to do this well along with my opinion on display ads for blogs, affiliate marketing and more, tune in! Resources Mentioned: Empowered Business Lab Digital Product Dash I would love to connect on Facebook or Instagram ! Show notes available at monicafroese.com/12 © 2021-2025 Froese Media LLC | All Rights Reserved Find us on Facebook , Instagram , or Pinterest . Visit the Empowered Shop®
Thu, April 01, 2021
11: How to Start a Subscription Box Business with Julie Ball
How many subscriptions do you have? Most of us are no stranger to these! I am joined by one of my favorite people, Julie Ball, to talk all about how she created a subscription box from scratch and how she now teaches others to do the same thing! Julie is the Founder and Chief Sparkler of Sparkle Hustle Grow, a multi-six figure subscription box and online community for female entrepreneurs. We are continuing along the theme of talking to business owners who have business models other than just digital products because I think it is so important for you to hear other ways that you can grow an online business. No matter what type of business model suits you, I know you will benefit from this conversation with Julie because we are covering everything from how to plan for hustle, how to stay unique and more! She is also giving us a MASSIVE discount on her Subscription Box Bootcamp, so tune in! Resources Mentioned: Subscription Box Bootcamp www.mrsjulieball.com Instagram: Subscription Box Bootcamp Facebook: Subscription Box Bootcamp Instagram: Sparkle Hustle Grow Facebook: Sparkle Hustle Grow Julie’s Podcast: Subscription Box Basics Julie’s Book: Subscription Box Basics I would love to connect on Facebook or Instagram ! Show notes available at www.monicafroese.com/11 © 2021-2025 Froese Media LLC | All Rights Reserved Find us on F
Thu, March 25, 2021
10: Business Lessons from Pinterest Agency Owner, Kate Ahl
Are you ready to hear yet another way that you can grow a successful online business? I am joined by Kate Ahl, the owner and founder of Simple Pin Media, and we're talking about her business journey. While her business is different from mine, there are so many great tips on navigating business opportunities in the online space that resonate with me as an online business owner. I think it's so important for you to hear different ways that you can grow an online business so that you can find out which one is right for you. We cover everything from courses to memberships to products and more, so tune in! Resources Mentioned: Simplepinmedia.com The Simple Pin Collective The Ad Society Follow Simple Pin Media on Pinterest Follow Simple Pin Media on Instagram I would love to connect on Facebook or Instagram ! Show notes available at www.monicafroese.com/10 © 2021-2025 Froese Media LLC | All Rights Reserved Find us on Facebook , Instagram , or Pinterest . Visit the Empowered Shop®
Thu, March 18, 2021
9: How to Create Six Figure Success in a Service Based Business with Brandi Mowles
You won’t believe how many paths you can take to get to the same result! I teach others how to build a business based on digital products, and my guest for this episode teaches others how to build a business based on being a service provider. These are totally different paths, but our destinations are almost identical! In this episode, I am joined by Brandi Mowles. We are talking all about creating massive success whether you have a business based on being a service provider or a business based on digital products. Even though these are so different, Brandi and I have found that there are SO many parallels in what leads to true success. Tune in to hear the power of delivering to your students and pouring into them, why creating a value outcome is crucial, the importance of networking and more! Resources Mentioned: Free Training: Serve Scale Soar Podcast: Serve Scale Soar Beta to Biggie Serve Scale Soar Episode: Ethical Marketing > Bro Marketing Brandi Mowles on Instagram Empowered Business Box I would love to connect on Facebook or Instagram ! Show notes available at www.monicafroese.com/9 © 2021-2025 Froese Media LLC | All Rights Reserved Find us on Facebook , Instagram , or Pinterest .<
Thu, March 11, 2021
8: Improving Your Money Mindset with Chelsea Brennan
Are you ready to feel confident with money? It’s time to address the primary issue that most people have around money: money mindset issues. In this episode, I am joined by Chelsea Brennan from Smart Money Mamas! We are talking all about how to create healthy money habits so we can achieve our biggest goals. Our ability to become the best version of ourselves is very intricately tied to our relationship with money, so Chelsea is giving us some great advice and providing resources for us to keep working at this. Tune in to hear the effect that your childhood has on your money mindset, why it's important to have a safe space to talk about money and more! Resources Mentioned: Join the Motivated Mama Society Smart Money Mamas Website Follow Smart Money Mamas on Instagram Like Smart Money Mamas on Facebook Subscribe to the Smart Money Mamas Youtube Channel Follow Smart Money Mamas on Pinterest I would love to connect on Facebook or Instagram ! Show notes available at <a href='https://monicafroese.com/8'
Thu, March 04, 2021
7: What You Need to Know About Keeping Your Business Legal with Jamie Lieberman
How much do you know about the legal side of your business? This is something that most online businesses owners avoid simply because it can be incredibly complicated. In this episode, I am talking with my very own lawyer! Jamie Lieberman from Hashtag Legal is talking with me about the financial rewards and potential legal risks that can come with being a creator, an innovator and an entrepreneur. This is such an important conversation because it will help you to understand how and why you need to build a strong legal foundation for your business. Jamie is even sharing her free Copyright Resource Guide with us! Tune in to hear why creatives don’t usually want to deal with lawyers, what policies you need on your website and more! Resources Mentioned: Free Copyright Resource Guide Follow Hashtag Legal on Instagram Subscribe to Jamie's Youtube Channel Like Hashtag Legal on Facebook Email Jamie: info@hashtag-legal.com FREE Digital Product Toolbox I would love to connect on Facebook or Instagram ! Show notes available at www.monicafroese.com/7 © 2021-2025 Froese Media LLC | All Rights Reserved Find us on Facebo
Thu, February 25, 2021
6: 13 Tips for a High-Converting Sales Page
How well are you converting your traffic? Without a solid sales page, it can be really hard to convert your traffic especially if they are cold traffic! In this episode, I am taking you behind the scenes of a very unique sales funnel that I developed to use with digital products. I call it the Triple Dip Funnel®! This process can be a total game changer for you if you are selling your own digital products. Tune in to hear why and how you should include testimonials, key benefits, objections and 11 more components on your sales page. Resources Mentioned: Triple Dip Funnel® Online Course Family Budget Spreadsheet Family Budget System Triple Dip Funnel® Website Templates Monica Froese Shop Leadpages Elementor FREE Digital Product Toolbox Join the Empowered Business Lab Waitlist Join the Empowered Business Club Waitlist Show notes available a t www.monicafroese.com/6 © 2021-2025 Froese Media LLC | All Rights Reserved Find us on Facebook , Instagram , or Pinterest . Visit the Empowered Sh
Thu, February 18, 2021
5: How I Plan to Make $1 Million in 2021 on Digital Products
Did you know that only two percent of women owned businesses ever reach one million dollars in revenue? That sounds like a glass ceiling I am ready to plow my way through! In this episode, I am sharing with you my goals for 2021, and how I plan to achieve them. Things change so much in a year especially in the online business world, so I know that setting goals can be so tough! I have a feeling this year is going to be different though because of my dedication to consistency. Tune in to hear my top goals for the year, mistakes I have made in the past and what to expect from my business and launches in 2021! Resources Mentioned: FREE Digital Product Toolbox Join the Empowered Business Lab Waitlist Join the Empowered Business Club Waitlist I would love to connect on Facebook or Instagram ! Show notes available a t www.monicafroese.com/5 © 2021-2025 Froese Media LLC | All Rights Reserved Find us on Facebook , Instagram , or Pinterest . Visit the Empowered Shop®
Thu, February 11, 2021
4: How I Pivoted My Entire Digital Product Business in 2020
2020 was a crazy year. It was undoubtedly filled with ups and downs for all of us! Today I am recapping the good and the bad of the craziest year I've ever lived through. Needless to say, the plans I had at the end of 2019 were obliterated by the time March 2020 rolled around as I am sure you can probably relate to. My family was incredibly fortunate during this difficult time. I have an online business, so while there was uncertainty about whether people would continue to buy products, I knew my income wouldn't disappear overnight. That didn’t leave me immune from struggles though! 2020 was the year I realized I was no longer happy with the direction of my business, so I completely blew up the 4 years of hard work I had created around Pinterest to pivot my business in a brand new direction. I am talking all about that today with you. There are some major business growth takeaways packed into this episode that you don’t want to miss! Resources Mentioned: Exactly Why I’m Pivoting My Entire 6-Figure Business Ultimate CEO Business Planning Spreadsheet New Program Offers Empowered Business Box Join the Empowered Business Lab Waitlist New Office Instagram Highlight FREE Digital Product Toolbox I would love to connect on Facebook or Instagram ! <span style='font-w
Thu, February 11, 2021
3: Lessons Learned From Building a $1 Million Digital Product Business
I'm so excited you’re tuning in for today's special episode! This is an extremely valuable episode because I'm going to take you through the first three and a half years of building my digital product business. I'm dishing out all of the most important lessons that I learned from creating and selling digital products from 2016 through 2019. Let me just say, I have tried all the things when it comes to digital products. If you love hearing business recaps then this is an episode you won't want to miss. It's filled with lots of juicy details and lessons that I learned the hard way. Don’t forget to tune in next week to discover the lessons I learned in 2020! Resources Mentioned: 2019 Income Report 2018 Income Report Postpartum PTSD Traction by Gino Wickman Company of One by Paul Jarvis Built to Sell by John Warrilow Profit First by Mike Michalowicz Building a Story Brand by Donald Miller FREE Digital Product Toolbox I would love to connect on Facebook or Instagram ! Show notes availa
Thu, February 11, 2021
2: How One $17 Digital Product Made Over $200,000
Have you been on the fence about creating or scaling your digital product? Do you still not believe that it could be profitable? Well, I'm here to prove to you that it’s definitely possible! In this episode, I’m taking you behind the scenes of my very first digital product that has now made me over six figures. Not only has it been profitable, but this is a product that I was already using every single day in my own life for years before I ever sold it. I’ll be deep diving into how I made a healthy profit as well as breaking down the four major lessons I learned from launching my first six figure digital product with nothing but a very small email list. If you’re still needing that little boost of confidence to start or scale your online digital product business, then you don’t want to miss this episode! Resources Mentioned: Redefining Mom Website Family Budget Spreadsheet FREE Digital Product Toolbox I would love to connect on Facebook or Instagram ! Show notes available at www.monicafroese.com/2 © 2021-2025 Froese Media LLC | All Rights Reserved Find us on Facebook , Instagram , or Pinterest . Visit the Empowered Shop®
Tue, February 02, 2021
1: Welcome to the Empowered Business Podcast with Monica Froese
Have you been hoping for a secret weapon to help you create a six-figure digital product business? Good news! I'm on a mission to help 1,000 women make $100,000 dollars a year. That's right. One hundred million dollars towards financial independence for women. For this pilot episode, I’d like to take the time to introduce myself and give you a little bit of my backstory. I’ll tell you about where I came from and why I'm so passionate about teaching you about digital products and online business. I'll also touch on what to expect from me in future episodes. If you’re excited about starting or scaling your online digital product business, this episode is for you! Resources Mentioned: Redefining Mom Website Family Budget Spreadsheet Conquering Postpartum PTSD FREE Digital Product Toolbox I would love to connect on Facebook or Instagram ! Show notes available at www.monicafroese.com © 2021-2025 Froese Media LLC | All Rights Reserved Find us on Facebook , Instagram , or Pinterest . Visit the Empowered Shop®
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