Makes You Wonder
Welcome to Makes You Wonder, a podcast that explores the infinite landscapes of human creativity and how it's being transformed before our very eyes. In each episode our host, Oskar Serrander, speaks to creators, storytellers, marketers, artists and entrepreneurs, uncovering the secrets behind their ability to harness creativity and bring their visions to life.In an era where AI is rapidly influencing every aspect of society, Makes You Wonder examines the relationship between human creativity and artificial intelligence, exploring the good, the bad, and how it hinders and enables our creative, human pursuits.With 20 years in media and tech, Oskar's jo...
Thu, January 30, 2025
How to Build a Creative Career in the AI Era w/ Nate Fox
Welcome to Makes You Wonder! On this ep, Oskar catches up with creative leader Nate Fox to talk about how process, experimentation, and technology work together to fuel creativity. With experience spanning Wells Fargo, Robinhood, and even the creator economy at Mr. Beast’s headquarters, Nate offers a unique perspective on how ideas are brought to life. They discuss: ⚡ How side projects act as sandboxes for creative experimentation ⚡ Why limitations are essential for sparking innovation ⚡ The growing role of micro-creators and niche content in branding ⚡ Practical strategies for leveraging AI to enhance creative collaboration ⚡ Nate’s “just add value” philosophy for building a standout career Whether you’re a creative professional, marketer, or someone curious about the future of storytelling, we’re sure you’ll love this one. Media References Focus (Harvard Business Review series) The Diary of a CEO podcast Robinhood’s “This Week in Crypto” series Wells Fargo campaigns Mr. Beast
Thu, January 16, 2025
Amplified Imagination & Creative Conflict w/ Tay Guan Hin
This time on Makes You Wonder, Oskar sits down with Tay Guan Hin— award-winning creative director, speaker, and the author of Collide: Embracing Conflict to Boost Creativity . From his work with global brands to fostering creative growth in emerging markets, Tay shares how curiosity and conflict drive the most impactful ideas. The conversation covered a lot of ground: 💚 How AI is reshaping creativity and becoming “Amplified Imagination” 💚 Why creative conflict is key to unlocking great ideas 💚 The role of curiosity and collaboration in building a standout career 💚 Insights from bringing creative innovation to markets like Mongolia Guan’s unique perspective combines decades of hands-on creative leadership with a forward-looking optimism about the role of AI in amplifying human potential.
S1 E13 · Fri, January 03, 2025
Navigating AI’s Impact on Journalism w/ Chloé Sondervorst
In this episode, Oskar welcomes Chloé Sondervorst, a radio producer at CBC/Radio-Canada and digital media creator, to discuss the intersection of AI, storytelling, and public media. Chloé shares her journey from studying philosophy and East Asian studies to becoming a leading voice on technology and its impact on society, with a focus on younger audiences. We explore: • How AI can enhance journalism and storytelling • The balance between human creativity and AI tools • Why public media must evolve to serve diverse, modern audiences • The role of philosophy in understanding technological change • How creativity flourishes when we embrace imperfection Chloé also shares her thoughts on AI’s potential to create community and meaningful experiences, her experiments with TikTok, and the challenges of fostering curiosity in a media landscape that’s constantly shifting. If you’re fascinated by the crossroads of technology, creativity, and media—or curious about how to navigate the new age of AI-driven storytelling—this episode is for you.
S1 E12 · Sat, December 21, 2024
How AI is changing filmmaking w/ Gabe Michael
In this episode, Oskar sits down with Gabe Michael—filmmaker, educator, and Executive AI Producer at Edelman—to explore how AI and technology are reshaping the world of storytelling, filmmaking, and the creator economy. Gabe shares his fascinating journey from cutting high school football highlight reels to working with major brands like Netflix and Sony, all while embracing new technologies to push creative boundaries. They explore: How AI is democratizing filmmaking and unlocking new opportunities Why taste and ideas are the ultimate competitive advantages in a world of endless content The balance between creativity and business in the creator economy Why the next wave of immersive storytelling is closer than you think The role of tools like Runway, Luma, and Adobe Firefly in shaping the future Gabe also reflects on how the rise of generative AI mirrors past technological shifts, and why he’s optimistic about the jobs and possibilities that will emerge for creators in this new era. Whether you’re a filmmaker, marketer, or just curious about the intersection of creativity and technology, this episode’s full of insights you won’t want to miss.
S1 E11 · Wed, December 04, 2024
Rethinking Work, AI, and Creativity w/ Cortney Harding
In this episode, Oskar sits down with Cortney Harding, CEO, creator, lecturer, and author, to explore the future of work, creativity, and technology. Cortney shares her unique perspective on navigating the modern labor market, from the challenges of creative entrepreneurship to the opportunities AI presents for reshaping industries. We explore: Why creativity is the ultimate skill of the future How AI can improve, not destroy, creative work Why being strategic with your time is essential in today’s labor market How boredom and curiosity fuel innovation Why immersive technologies need more than cutting-edge devices—they need stories Cortney also reflects on how education, parenting, and technology are shaping the next generation of creators, and why we need to rethink everything from how kids learn to how companies operate. Whether you’re a creative professional grappling with change or someone curious about what’s next for the modern workplace, you’ll want to give this episode a listen.
S1 E10 · Fri, November 22, 2024
Creative Liberation in the Age of Collective Intelligence w/ Jenny Nicholson
Meet Jenny Nicholson - AI pioneer, creative provocateur, and self-proclaimed "AI psychologist." After spending 20 years in traditional advertising, Jenny now pushes the boundaries of what's possible with large language models and artificial intelligence. But not in the way you might expect. In this episode of Makes You Wonder, Jenny shares a radically optimistic and deeply human perspective on AI. Rather than viewing AI as a threat to creativity, she sees it as collective intelligence - a tool that allows us to tap into the patterns of human knowledge and expression in entirely new ways. We explore: Why treating AI as a "human simulator" rather than a tool changes everything How being more authentically human becomes your superpower in an AI world Why the "ideas are cheap" mantra is being turned on its head The difference between using AI and being an end user How creatives can "surf the wave" of AI rather than watch from the shore Why art history majors might be better equipped for AI than computer scientists The importance of play and experimentation in shaping the future of creativity From building existential crisis vending machines to creating quantum digital magpies, Jenny demonstrates how AI can amplify rather than replace human creativity. This conversation isn't about AI taking jobs - it's about how creative humans can harness collective intelligence to bring more ideas to life. Whether you're a creative professional nervous about AI's impact on your industry, or simply curious about a more optimistic view of our technological future, this episode offers a fresh perspective on what it means to be creative in the age of AI.
Wed, November 06, 2024
Machine Consciousness & Creativity w/ Daniel Hulme
In this episode, Oskar sits down with Daniel Hulme, Chief AI Officer at WPP and CEO of Satalia, to explore the transformative power of AI in creativity, business, and beyond. Daniel shares his unique journey, from pitching Elon Musk on a yacht to pioneering neuromorphic computing, a new approach inspired by the human brain. With a background that spans AI research, consulting, and public speaking, Daniel offers a rare perspective on how artificial intelligence is reshaping industries and challenging what it means to be creative. They discuss the practical applications of AI in marketing, why data is the true differentiator in today’s business landscape, and how AI can augment human creativity rather than replace it. Daniel also touches on the ethical implications of developing conscious machines and why he believes AI can be a force for good—making life more abundant, efficient, and meaningful. If you’re curious about how AI is influencing the future of creativity, commerce, and human potential, this conversation will leave you with plenty to think about. Hosted on Acast. See acast.com/privacy for more information.
Thu, October 24, 2024
Brand Bravery in the AI Age w/ Patrick Zinga
In this episode, Oskar sits down with Patrick Zinga, Digital Media Lead at Heineken, to explore the intersection of creativity, technology, and data in modern marketing. Patrick shares his career journey, from his early days working at top global agencies like Mindshare and Publicis, to leading marketing innovations at Heineken. They discuss the evolution of marketing technology, how Patrick’s team uses first-party data and AI to shape personalized, performance-driven campaigns, and why Heineken embraces a “bravery score” to take creative risks that pay off. Patrick also reflects on the evolving culture of brand communication and how large brands must remain adaptable in an ever-shifting media landscape. If you’re curious about the future of AI in marketing, the role of data in creativity, and what it takes to lead digital strategy at a global brand, this is an episode you don’t want to miss! Hosted on Acast. See acast.com/privacy for more information.
Wed, October 09, 2024
The Art of AI in Content Creation w/ Nick Price
In this episode, Oskar chats with Nick Price, founder of Nmatic AI, about the fascinating blend of creativity and artificial intelligence. Nick shares his unconventional journey from making his first film with old-school editing techniques to leading AI-driven innovation at Nmatic. Along the way, he’s built platforms like Flare Studio and continues to push the boundaries of what’s possible in production. They discuss how AI is transforming the creative industry—from producing animatics at lightning speed to the not-so-distant future where AI may assist in full-scale video production. But don’t worry, Nick reassures us that AI won’t be replacing human creativity any time soon. Instead, it’s a powerful tool that enhances what creatives can achieve. If you’re curious about how AI is shaping the future of content creation and what this means for creative professionals, give this one a listen. Media References "The Rest is Politics” – Nick mentions this history and politics podcast, which he enjoys for its discussions on current political landscapes and leadership challenges. “Life 3.0: Being Human in the Age of Artificial Intelligence” by Max Tegmark – A comprehensive dive into AI’s future and its impact on society and creativity. “Creativity, Inc.” by Ed Catmull – A great read on nurturing creativity within large organizations, which aligns with Nick’s reflections on culture and creativity in big agencies. “AlphaGo” – This documentary about the development of AI that defeated the world’s top Go players gives insight into the broader applications of AI and its potential impact. “Lo and Behold: Reveries of the Connected World” by Werner Herzog – A fascinating look into how the internet and AI are changing our lives. Hosted on Acast. See acast.com/privacy for more information.
Wed, September 25, 2024
Liberating Creative Voices w/ Christoph Becker
In this episode, Oskar sits down with Christoph Becker, Chief Creative Officer at Whalar Group, to explore the evolving world of creativity, technology, and the future of advertising. Christoph shares his personal journey, from dropping out of engineering school, writing perfect Helvetica fonts by hand, his time in New York during 9/11 and leading Whalar Group’s innovative creator-first ecosystem that empowers brands today. They discuss the shifts in brand communication, how the creator economy is disrupting traditional marketing models, and why blending entrepreneurship, technology, and creativity is the key to staying relevant. Christoph also reflects on the liberation of creative voices and what it means for brands to be truly authentic nowadays. If you’re interested in how the creator economy is transforming the advertising industry and what the future holds for creative professionals, this one’s for you. Hosted on Acast. See acast.com/privacy for more information.
Wed, September 11, 2024
Human-Centric AI Innovation w/ Eva Lihotzky
In this episode, Oskar sits down with Eva Lihotzky, Head of AI at the Serviceplan Group and General Manager of the group’s AI lab, to discuss the powerful intersection of creativity and technology. They explore how AI is transforming the creative landscape, not as a replacement but as a tool to elevate human creativity. Eva shares insights from her unique background in art and structured thinking, and how these experiences shape her leadership in integrating AI within the marketing world. The conversation covers key topics like the evolution of brand communication, the role of AI in scaling creative work, and the importance of maintaining authenticity in a rapidly digitalized world. Eva also reflects on the ethical challenges of AI, its potential to influence society, and what the future holds for brands in the AI era. Hosted on Acast. See acast.com/privacy for more information.
Wed, August 28, 2024
The Magic of Immersive Worlds w/ Dana Ware
Dana Ware, an accomplished creative and trailblazer in immersive technology, joins Oskar in the latest episode of Makes You Wonder to explore the intersection of AR, VR, gaming, and the future of fan engagement. Dana shares her journey from film and gaming to becoming a leader in the AR space, discussing the power of digital worlds to enhance real-life experiences. They examine how emerging technologies are reshaping creativity, community, and connection, and reflect on the ethical implications of innovation in immersive tech. Tune in for an inspiring conversation on the future of storytelling, creativity, and human connection in a digital age. Wondercraft - AI audio editor to easily create podcasts, ads, audiobooks, and more by simply typing. Follow Us: 🌐 [Website] (https://www.wondercraft.ai) 👥 [LinkedIn] (https://www.linkedin.com/company/wondercraftai/?originalSubdomain=uk) 🐦 [Twitter] (https://x.com/wondercraft_ai?lang=en) 📸 [Instagram] (https://www.instagram.com/wondercraft.ai/) 🤳 [TikTok] (https://www.tiktok.com/@wondercraftai) 🙎♂️ [Facebook] (https://www.facebook.com/profile.php?id=61558611278444) Oskar’s Socials: 🐦 [Oskar's Twitter] (https://x.com/oskarserrander) 👥 [Oskar's LinkedIn] (https://www.linkedin.com/in/oskarserrander/) 🧵 [Oskar’s Threads] (https://www.threads.net/@oskarserrander) Hosted on Acast. See acast.com/privacy for more information.
Tue, August 13, 2024
AI, Creativity, & The Future of Work w/ Brian Snyder
Brian Snyder, a long-time EVP at Golin, has been leading Digital at Axicom for the past two years. In the latest episode of Makes You Wonder, he sat down with Oskar to talk all things AI, technology, and creativity. The two discuss AI regulation, job displacement, techno-optimism, what art and creativity truly mean in this context, and a lot more. Beyond his clear optimism towards AI, Brian is deeply intrigued by its philosophical implications —how freeing up our time will push us to confront the most fundamental questions about our existence. References Joshua Weissman on YouTube Olivia Tiedman on TikTok Books on AI : The Alignment Problem by Brian Christian: Discusses designing machines that reflect human values. Superintelligence by Nick Bostrom: Explores the future of artificial intelligence. Deep Utopia by Nick Bostrom: A lighter book discussing a future where AI solves all the world’s problems. Wondercraft - AI audio editor to easily create podcasts, ads, audiobooks, and more by simply typing. Follow Us: 🌐 [Website] (https://www.wondercraft.ai) 👥 [LinkedIn] (https://www.linkedin.com/company/wondercraftai/?originalSubdomain=uk) 🐦 [Twitter] (https://x.com/wondercraft_ai?lang=en) 📸 [Instagram] (https://www.instagram.com/wondercraft.ai/) 🤳 [TikTok] (https://www.tiktok.com/@wondercraftai) 🙎♂️ [Facebook] (https://www.facebook.com/profile.php?id=61558611278444) Oskar’s Socials: 🐦 [Oskar's Twitter] (https://x.com/oskarserrander) 👥 [Oskar's LinkedIn] (https://www.linkedin.com/in/oskarserrander/) 🧵 [Oskar’s Threads] (https://www.threads.net/@oskarserrander) Hosted on Acast. See acast.com/privacy for more information.
Mon, July 29, 2024
The Power of Insatiable Curiosity w/ Jeff Beringer
Jeff Beringer, the newly appointed Chief AI Officer at Golin, holds a B.S. in Journalism from The University of Kansas. His career in digital and social media strategy spans over two decades, including pivotal roles at Weber Shandwick and Golin, where he now leads the agency’s transformation into a fully AI-integrated entity. In this episode of MYW, Oskar sits down with Jeff to discuss his personal approach to creativity. They explore how a lifelong curiosity has led Jeff to his current role, what it truly means to be a Chief AI Officer, and how AI technology is transforming Golin’s operations as an agency. Jeff reflects on past technological revolutions, discussing the complexities, successes, and missteps along the way. With a clear optimism towards AI, Jeff discusses the enduring importance of human creativity and how AI can empower us by freeing up time to focus on more fulfilling and joyful work. Chapters 00:00 Introduction 2:45 Jeff's Background and Role as Chief AI Officer 11:30 Previous Paradigm Shifts and Approaches 26:50 The Age of AI and its Impact 31:20 Approach to AI at the Agency 35:12 Collaboration and Partnerships for AI Use Cases 43:16 AI's Role in Making Work Better and Faster 46:25 Proving the Business Impact of AI 48:43 Evolving Skill Sets in the Industry 56:34 Generating Immersive Content with AI 01:01:50 Golin's AI Model 01:06:00 Jeff's Top Media Recs References Ben’s Bites Newsletter The Artificial Intelligence Show Evolving AI Wondercraft - AI audio editor to easily create podcasts, ads, audiobooks, and more by simply typing. Follow Us: 🌐 Website 👥 LinkedIn 🐦 Twitter 📸 Instagram 🤳 TikTok 🙎♂️ Facebook Oskar’s Socials: 🐦 <a href="https://x.com/oskarserrander" rel="noopener norefer
Mon, June 03, 2024
Creativity in the age of AI w/ Dimitris Nikolaou
Dimitris Nikolaou completed a masters in computer science from Imperial College London. After his studies, he joined Palantir to work on machine learning projects and has since gone on to co-found the audio startup Wondercraft.AI. In this episode, Oskar Serrander and Dimitris Nikolaou sit down to discuss their favourite technology, how they fight distraction to stay productive, and what defines human creativity from the power of AI. Wondercraft - AI audio editor to easily create podcasts, ads, audiobooks, and more by simply typing. Follow Us: 🌐 Website 👥 LinkedIn 🐦 Twitter 📸 Instagram 🤳 TikTok 🙎♂️ Facebook Oskar’s Socials: 🐦 Oskar's Twitter 👥 Oskar's LinkedIn 🧵 Oskar’s Threads Hosted on Acast. See acast.com/privacy for more information.
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