The Marketing Perspective
This is a lively bi-weekly broadcast that is a interview style, topic-driven show mainly on business focused issues. Each episode will have a theme and will have stories told associated to that theme. It will be a little education, a little information, a little about life, a lot of stories & ALL from a Marketing Perspective.
S2 E10 · Thu, December 05, 2024
Speaking of Franchise Marketing...
James brings an industry professional on the show that specializes in franchise consulting. They discuss many factors regarding franchising today so whether you are about to franchise, are a new franchise or even a seasoned one... this is a great episode for you to catch. If you have marketing questions for James, contact him at: jamesd@mediavisionadvertising.com If you would like to learn more about James, click here: https://mediavisionadvertising.com/james-danella-strategist/ If you would like to be considered as a guest on the show… or if you would like James to speak at your event, reach out to ashleym@mediavisionadvertising.com
S2 E9 · Thu, November 21, 2024
The Difference Between Business Owner & An Employee When It Comes To Marketing
Join us as James brings on friend & colleague, Rob Baughman. Formerly a business owner of an independent remodeling company & now the sales & marketing director of a large fire & safety company. They discuss what challenges each chair Rob sat in, brings to a business as well as the marketing challenges associated. If you have marketing questions for James, contact him at: jamesd@mediavisionadvertising.com If you would like to learn more about James, click here: https://mediavisionadvertising.com/james-danella-strategist/ If you would like to be considered as a guest on the show… or if you would like James to speak at your event, reach out to ashleym@mediavisionadvertising.com
S2 E8 · Thu, November 07, 2024
Marketing In An Investment...Not An Expense
Today we hear from a fractional CFO & learn about the importance of proper financing for a business. From understanding your profit to planning for expansions... James & Craig go deep into this topic as it occurs more often than you may think. If you have marketing questions for James, contact him at: jamesd@mediavisionadvertising.com If you would like to learn more about James, click here: https://mediavisionadvertising.com/james-danella-strategist/ If you would like to be considered as a guest on the show… or if you would like James to speak at your event, reach out to ashleym@mediavisionadvertising.com
S2 E7 · Thu, October 24, 2024
The Importance Of Local Tourism
James invites on Jason Johnson, Director of Tourism in Wilson County Tennessee, where they discuss the importance of tourism even in a local market and the impact it can have positively or negatively on area businesses. They also address the marketing component (of course) for what tourism can organically do for the market it serves. If you never understood the place tourism has locally in your community... this may be a great episode to tune in to! If you have marketing questions for James, contact him at: jamesd@mediavisionadvertising.com If you would like to learn more about James, click here: https://mediavisionadvertising.com/james-danella-strategist/ If you would like to be considered as a guest on the show… or if you would like James to speak at your event, reach out to ashleym@mediavisionadvertising.com
S2 E6 · Thu, October 10, 2024
When It Comes To Event Marketing... It's In The Details
When it comes to event marketing... it's in the details. James brings on Gayle Hellemn of the Farm Bureau Expo Center. Gayle is a consummate professional and lends us her expertise in event planning. This episode is a deep dive into the many nuances of event planning from numerous perspectives. Even though James and Gayle go "off the rails" a bit, it's a humorous and educational episode surely not to miss! If you have marketing questions for James, contact him at: jamesd@mediavisionadvertising.com If you would like to learn more about James, click here: https://mediavisionadvertising.com/james-danella-strategist/ If you would like to be considered as a guest on the show… or if you would like James to speak at your event, reach out to ashleym@mediavisionadvertising.com
S2 E5 · Thu, September 26, 2024
The Many Factors Of Running A Successful Business
On Business Coaching...so many factors go into running a successful business. Tune in to listen as James & his guest, Doug Eberhart, discuss what effective business coaching can look like & what problems could be solved. Many business owners just want to do what they are great at but there are so many other variables that go into running a business that bringing on industry professionals, in most cases, just makes sense. If you have marketing questions for James, contact him at: jamesd@mediavisionadvertising.com If you would like to learn more about James, click here: https://mediavisionadvertising.com/james-danella-strategist/ If you would like to be considered as a guest on the show… or if you would like James to speak at your event, reach out to ashleym@mediavisionadvertising.com
Thu, September 12, 2024
on chambers
This episode is about All things Chamber of commerce. Our guest today is Melanie Minter of the Lebanon Wilson County Chamber and we’re talking about what makes a chamber succeed?... What’s the secret sauce? What it’s like being the president of a chamber today navigating through all the issues happening in the world… What’s the secret to their success & What’s different from other chambers. And what does the future hold in store for chambers…
Thu, September 12, 2024
when HR & Payroll affect internal culture
On HR & Payroll... We speak about improving internal culture of a business often & HR & Payroll are no exception. Today's show covers many nuances of HR & payroll do's/don'ts as Angela Acres of Dominion Payroll & James Danella discuss this in depth. Terrific episode to learn from... be sure to tune in!
S2 E4 · Thu, September 12, 2024
Talking Networking With The Father Of Networking, Ivan Misner
On Networking - EXCITING EPISODE as James interviews the person dubbed as the "Father of Networking"... The founder of BNI, Dr Ivan Misner! Clearly this episode will be on all things networking... from productive 1-2-1's to giving presentations... building real relationships vs selling yourself... the power of listening... how to make the most of large events... and so much more. This is an episode not to miss! The BNI Global Convention 2024 will be held in Honolulu, Hawaii, November 13-16. https://bit.ly/44DsJ3x Dr. Ivan Misner's latest book is The 3rd Paradigm, https://tinyurl.com/The3rdParadigm If you have marketing questions for James, contact him at: jamesd@mediavisionadvertising.com If you would like to learn more about James, click here: https://mediavisionadvertising.com/james-danella-strategist/ If you would like to be considered as a guest on the show… or if you would like James to speak at your event, reach out to jamesd@mediavisionadvertising.com
S2 E2 · Thu, August 29, 2024
When HR and Payroll Effects Internal Culture
On HR & Payroll... We speak about improving internal culture of a business often & HR & Payroll are no exception. Today's show covers many nuances of HR & payroll do's/don'ts as Angela Acres of Dominion Payroll & James Danella discuss this in depth. Terrific episode to learn from... be sure to tune in! If you have marketing questions for James, contact him at: jamesd@mediavisionadvertising.com If you would like to learn more about James, click here: https://mediavisionadvertising.com/james-danella-strategist/ If you would like to be considered as a guest on the show… or if you would like James to speak at your event, reach out to ashleym@mediavisionadvertising.com
S2 E3 · Thu, August 29, 2024
The Importance Of Video For Your Business
On video... the importance of video in EVERYONE'S marketing cannot be stated enough. Today's episode speaks life into the production side of video as well as the marketing side. There are so many ways to utilize video content today, so be sure to tune in to learn from these industry professionals. If you have marketing questions for James, contact him at: jamesd@mediavisionadvertising.com If you would like to learn more about James, click here: https://mediavisionadvertising.com/james-danella-strategist/ If you would like to be considered as a guest on the show… or if you would like James to speak at your event, reach out to jamesd@mediavisionadvertising.com
S2 E2 · Thu, August 15, 2024
When HR and Payroll Effects Internal Culture
On HR & Payroll - We speak about improving internal culture of a business often & HR & Payroll are no exception. Today's show covers many nuances of HR & payroll do's/don'ts as Angela Acres of Dominion Payroll & James Danella discuss this in depth. Terrific episode to learn from... be sure to tune in! If you have marketing questions for James, contact him at: jamesd@mediavisionadvertising.com If you would like to learn more about James, click here: https://mediavisionadvertising.com/james-danella-strategist/ If you would like to be considered as a guest on the show… or if you would like James to speak at your event, reach out to ashleym@mediavisionadvertising.com
S2 E1 · Thu, August 01, 2024
Social Media Today
On state of social media… this is an ever evolving marketing tool that requires whomever is at the helm to be diligent in keeping ahead of all the major social platforms, trends, and desired goals. Listen in as James interviews Media Vision's own digital strategist as they discuss how to best utilize social media for your marketing efforts… they touch on strategies, content for postings, importance of video, influencer marketing and more! If you have marketing questions for James, contact him at: jamesd@mediavisionadvertising.com If you would like to learn more about James, click here: https://mediavisionadvertising.com/james-danella-strategist/ If you would like to be considered as a guest on the show… or if you would like James to speak at your event, reach out to jamesd@mediavisionadvertising.com
S1 E10 · Thu, January 05, 2023
on marketing health insurance
This episode addresses marketing Health Insurance, yet it is so much more. James' guest today is Rhiannon Hiter of Team Hiter... a US Healthcare office that has built a successful business within a challenging industry. This is a fun episode as James sticks his neck out by laying the groundwork for what this company COULD have done to successfully market themselves... and then Rhiannon comes onto the show to set it straight! This episode provides a terrific marketing perspective on effective marketing whether you have a budget, or don't. Tune in! If you have marketing questions for James, contact him at: jamesd@mediavisionadvertising.com If you would like to learn more about James, click here: https://mediavisionadvertising.com/james-danella-strategist/ If you would like to be considered as a guest on the show… or if you would like James to speak at your event, reach out to ashleym@mediavisionadvertising.com
S1 E9 · Thu, December 22, 2022
on trademark law
today we're discussing an important part of the branding process and that's trademark law. More businesses than not ignore this legal component & reap the consequences when the subject arises. James special guest today is Taylor Davidson of Cobb Law & her area of concentration is trademark law. Check it out! If you have marketing questions for James, contact him at: jamesd@mediavisionadvertising.com If you would like to learn more about James, click here: https://mediavisionadvertising.com/james-danella-strategist/ If you would like to be considered as a guest on the show… or if you would like James to speak at your event, reach out to ashleym@mediavisionadvertising.com
S1 E8 · Thu, December 08, 2022
on networking
Fun episode where James brings on founders of Connect Nashville. Listen in as they discuss all things networking including choosing a venue that fits you, principles of networking, do's & don'ts and much more. This week, James' special guests are Josh Minton & Tony Bostic, co-founders of Connect Nashville. If you have marketing questions for James, contact him at: jamesd@mediavisionadvertising.com If you would like to learn more about James, click here: https://mediavisionadvertising.com/james-danella-strategist/ If you would like to be considered as a guest on the show… or if you would like James to speak at your event, reach out to ashleym@mediavisionadvertising.com
S1 E7 · Thu, November 24, 2022
non profits
Today we are discussing non profits. This is one of the most challenging business categories, when it comes to marketing them, yet it doesn't have to be. From fundraising & HR to the internal culture & the cause of a non profit, these factors are discussed on this episode as James brings a shining non profit example; Hope Clinic for Women & its' CEO, Kailey Cornett for a discussion. If you have marketing questions for James, contact him at: jamesd@mediavisionadvertising.com If you would like to learn more about James, click here: https://mediavisionadvertising.com/james-danella-strategist/ If you would like to be considered as a guest on the show… or if you would like James to speak at your event, reach out to ashleym@mediavisionadvertising.com
S1 E6 · Thu, November 10, 2022
on how business leadership affects internal culture
This episode touches upon internal culture in a business from a very different perspective... Faith. It also addresses empowering a business owner preparing him/her to lead successfully. James invites Eric Dunavant to the show who has a unique perspective on "ROI" for a business owner while James addresses the internal culture from a marketing perspective. If you have marketing questions for James, contact him at: jamesd@mediavisionadvertising.com If you would like to learn more about James, click here: https://mediavisionadvertising.com/james-danella-strategist/ If you would like to be considered as a guest on the show… or if you would like James to speak at your event, reach out to ashleym@mediavisionadvertising.com
S1 E5 · Thu, October 27, 2022
on Content Marketing
James invites his wife, Laura Danella, who is CMO of Media Vision Advertising on the show to discuss content marketing. They dive in deep discussing many ways content is utilized for a brand as well as pros & cons of what businesses are doing with content today. This is a great episode to learn about the many ways to use your content in your marketing efforts today. If you have marketing questions for James, contact him at: jamesd@mediavisionadvertising.com If you would like to learn more about James, click here: https://mediavisionadvertising.com/james-danella-strategist/ If you would like to be considered as a guest on the show… or if you would like James to speak at your event, reach out to ashleym@mediavisionadvertising.com
S1 E4 · Thu, October 13, 2022
on visual branding
On this episode, James speaks with Alison Griffin of Media Vision Advertising as she is their creative director... and they speak about all things branding from a visual perspective. there are rules & guidelines that Alison shares and they also use examples of several brands. This is a great episode to listen to if you're questioning your own brand visuals. Hope you can tune in. If you have marketing questions for James, contact him at: jamesd@mediavisionadvertising.com If you would like to learn more about James, click here: https://mediavisionadvertising.com/james-danella-strategist/ If you would like to be considered as a guest on the show… or if you would like James to speak at your event, reach out to ashleym@mediavisionadvertising.com
S1 E3 · Thu, September 29, 2022
on internal culture
We dig deep this week into many factors that play into a business's internal culture. Join us as James Danella speaks with Rich Kurkowski of EOS as they discuss business systems, processes & the human component of building a strong internal culture. James also shares a few stories of businesses doing it well... and those that do not. There's some real eye opening points addressed so we hope you can tune in to this episode on internal culture in the workplace. If you have marketing questions for James, contact him at: jamesd@mediavisionadvertising.com If you would like to learn more about James, click here: https://mediavisionadvertising.com/james-danella-strategist/ If you would like to be considered as a guest on the show… or if you would like James to speak at your event, reach out to ashleym@mediavisionadvertising.com
S1 E2 · Thu, September 15, 2022
on chambers of commerce
This episode is about All things Chamber of commerce. Our guest today is Melanie Minter of the Lebanon Wilson County Chamber and we’re talking about what makes a chamber succeed?... What’s the secret sauce? What it’s like being the president of a chamber today navigating through all the issues happening in the world… What’s the secret to their success & What’s different from other chambers. And what does the future hold in store for chambers… If you have marketing questions for James, contact him at: jamesd@mediavisionadvertising.com If you would like to learn more about James, click here: https://mediavisionadvertising.com/james-danella-strategist/ If you would like to be considered as a guest on the show… or if you would like James to speak at your event, reach out to ashleym@mediavisionadvertising.com
S1 E1 · Wed, August 31, 2022
brand equity
On the inaugural episode of The Marketing Perspective host, James Danella, CEO of Media Vision Advertising shares an overview of what's to come in future episodes. You'll also hear 2 quick stories about building Brand Equity. This episode will be shorter than most as it's a teaser of what's to come! If you have marketing questions for James, contact him at: jamesd@mediavisionadvertising.com If you would like to learn more about James, click here: https://mediavisionadvertising.com/james-danella-strategist/ If you would like to be considered as a guest on the show… or if you would like James to speak at your event, reach out to ashleym@mediavisionadvertising.com
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