Jeff Booth is a visionary leader who has lived at the forefront of technology change for 20 years. He led BuildDirect, a technology company that aimed to simplify the building industry, for nearly two decades through the dot-com meltdown, the 2008 financial crisis, and many waves of technological disruption. In January 2020, Jeff released his first book titled “The Price of Tomorrow – Why Deflation is Key to an Abundant Future”. In it, Jeff offers his provocative thesis about the curren...