Marketing Bar
Are you looking to work less, make more, AND market your business in a way that doesn't feel salesy? You're in the right place. Marketing Bar is a virtual happy hour when you can grab a glass and fill it up with your favorite beverage as we dive into all things marketing + strategy with your wine-loving host, Chelsea Petersen. In every episode, she will help you mix the perfect cocktail for your business as she talks about creative marketing strategies, social media tips + trends, building a business around your lifestyle (not the other way around!) She is here to spill...
Thu, January 09, 2025
The One Where I Say Goodbye (For Now) - Listen For Details, My New Podcast & My Biggest Learning Lessons
This bittersweet episode is my goodbye (for now)! BUT good news is, my podcast days aren't over. They're just evolving. In today's episode, I share why I decided to start a completely new podcast (& why it has a different name), why / how I believe going ALL IN on a niche is the most effective way to grow and how I'm staying rooted to my ultimate mission. The Marketing Bar has been one of my greatest joys (and accomplishments) and I'm so grateful for my listeners. I hope you join in my conversations over on Modern Agent Marketing Girls. I can't wait for everything to come and I hope to be back at the (marketing) bar soon! XOXO, Chelsea
Tue, March 19, 2024
59. One Year Of Podcasting, Sad CEO Days, Life Changing Quotes + An Announcement
GLASS OF REAL LIFE: This is not my usual episode of Marketing Bar podcast, but it’s about to get real! I’m sharing my thoughts after 1 year of podcasting. The good, the bad, the ugly, the imposter syndrome and everything in between. What’s in this episode: An Instagram post I loved from Laura Belgray. My sad ceo day (& the story behind it) A quote I saw on Instagram that helped me make a big business decision An excerpt from a potentially life changing meditation that played on accident A big announcement AND lastly some advice in case you’ve been in the same place in your biz that I’ve been in! PS: Yes, you heard me right - I’m taking a break. But don’t worry, I’ll be back to pour up more Marketing Bar on Tuesday, May 7th! MARKETING BAR INSTAGRAM MARKETING BAR SHOWNOTES THE WEEKLY SIP
Tue, March 12, 2024
58. Listen To This if You Struggle With Finding Time for Social Media + Our 1 Year Birthday!
POURING YOU A HALF GLASS OF MARKETING ON OUR 1 YEAR BIRTHDAY Today I'm keeping it short and sweet, briefly celebrating our 1 year birthday and sharing my go to tips to make social media do-able. AKA: How to find the time and stay consistent! It's time to trade your excuses for tips that keep you consistent! MARKETING BAR INSTAGRAM MARKETING BAR SHOWNOTES THE WEEKLY SIP
Tue, March 05, 2024
57. Email Marketing Secrets & The Real Reason I Use Social Media
GLASS OF EMAIL: Wanna know the real reason I use social media? It’s to build my email list! No, seriously. My email list is the most powerful tool in my marketing tool kit because I own it AND it doesn’t rely on an algorithm to show my content to my people. In this week’s episode, I’m spilling my email basics & the secrets to having a successful email list. Everything from how to approach email marketing to breaking down the proven email framework that I use. Whether you’re building your database from the ground up, or you consider yourself an email marketing expert - this episode covers the basics & lays out everything you need to deliver your subscribers emails worth reading. Stay tuned until the very end for a *special announcement* ;) MARKETING BAR INSTAGRAM MARKETING BAR SHOW NOTES THE WEEKLY SIP
Tue, February 27, 2024
56. Completely Uncopyable Content I'm Loving Right Now
GLASS OF SOCIAL MEDIA: Creating content is HARD. We all see the reels with the girlies and their perfectly curated outfits, impeccably styled homes, ALL the finer things, and think, “I’ll create more when I have what she has…” When I finally get around to re-painting my office. When my calendar clears up. When [insert your excuse here]. But the truth is, perfection will never come. And the longer you’ll put it off, the more you’ll wish you would have started earlier! This episode is all about beginning by finding and creating content that you love and actually putting it out into the world, in a way that only YOU can do. Listen to the episode to hear me break down 10 types of uncopyable content I’m obsessed with right now. AND give you ideas to inspire you to create your own, uncopyable versions of each style! MARKETING BAR INSTAGRAM MARKETING BAR SHOW NOTES THE WEEKLY SIP
Tue, February 20, 2024
55. What To Do If Social Media Isn't Working 💃
GLASS OF MARKETING: Part 2 to episode 53 (What No One Tells You About Building A Business) I felt like I needed a part 2 to Episode 53 based on some conversations I was seeing about how "social media just isn't working for me." So, this episode is exactly what I would tell you if I were auditing YOUR social media to see why it’s not working! In today's episode, I'll help you figure out what to ask yourself, analyze and STOP doing asap! It's really one giant glass of what I would tell you (straight up), the questions I would ask you (over a glass of wine), & a few tips to help you build consistency to get REAL RESULTS from social media! MARKETING BAR INSTAGRAM MARKETING BAR SHOW NOTES THE WEEKLY SIP
Tue, February 13, 2024
54. Sip and Share: Everything I'm Loving Right Now (morning musts, podcast eps, content trends)
GLASS OF LIFESTYLE: What I’m calling my first “Solo Dolo” episode (thanks to Kaitlyn Bristowe). I’m catching you up on what I’m listening to, reading, watching, eating, wearing, and just loving lately! Everything from CEO & mom life to self care and wellness. Listen along to this easy-going episode & find all the links to everything I mention in the show notes. MARKETING BAR INSTAGRAM MARKETING BAR SHOW NOTES THE WEEKLY SIP
Tue, February 06, 2024
53. What No One Tells You About Building A Business
GLASS OF ENTREPRENEURSHIP: There’s one thing that no one tells you about starting, building, and running a business… THAT IT’S HARD! That it takes work. That there’s no super secret, magic wand to wave to have a wildly successful business appear out of thin air. And as much as I hate to be the one to tell you - building a business isn’t easy. It takes showing up - even when it feels like, “None of this is working! What’s the point?” It’s taking a hard look at things, putting yourself out there, and continuing to show up even when the going gets tough! In this episode of the Marketing Bar podcast, I’m sharing 3 things you can do to build your business (even in the hard times!) Whether you’re needing encouragement to persevere or you’re just looking to get back to the roots of building / nurturing your business, this episode is for you! MARKETING BAR INSTAGRAM MARKETING BAR SHOW NOTES THE WEEKLY SIP
Tue, January 30, 2024
52. The Secrets Behind Their Success: Hustle Humbly Podcast
In this episode, I’m sitting down with my favorite podcast duo - Alissa Jenkins & Katy Caldwell of the Hustle Humbly podcast! In their chart topping, real estate podcast they come together to chit chat about a wide range of topics - all aiming to help fellow agents run their business professionally, and make the industry more professional as a whole. Not only do they bring so much value about real estate and professionalism, but they have amazing insight about what it takes to start, produce, and monetize a podcast (which is what we’re focusing on in the episode!) Press play to hear our full conversation! MARKETING BAR INSTAGRAM MARKETING BAR SHOW NOTES THE WEEKLY SIP
Tue, January 23, 2024
51. Content That Shows, Not Tells
GLASS OF MARKETING: CONTENT THAT SHOWS, NOT TELLS What if talking about your business on social media was fun and came naturally instead of feeling awkward and salesy? What if your captions were like mini letters typed DIRECTLY to your dream real estate clients and your graphics painted a picture of your personality and what it’s like to work with you instead of looking like the real estate handbook you had to study to get your license? What if your marketing actually felt like you, sounded like you and looked like you so that people actually WANT TO WORK WITH YOU.? In this episode, I’m breaking down real examples that put this into action. Specifically a car ad on Instagram that caught my attention and made me watch 5 times! Ready to throw that generic / boring content out the window? Press play on this episode! MARKETING BAR SHOWNOTES TAG ME ON INSTAGRAM GET THE WEEKLY SIP
Tue, January 16, 2024
50. How This ONE THING Makes You Operate Differently
GLASS OF BUSINESS: WHY MY MEMBERSHIP IS A ONE YEAR COMMITMENT While I’m talking about my membership specifically today, this concept applies to any business. Whether you’re the one running the business or you’re someone investing in a new course, a new website, a new program, product, or even a gym membership! In today's episode, I talk about the true value of COMMITTING and why we require a bigger commitment to become a member at Modern Agent Social Club. Here's the thing: When your brain knows you’re committed for a full year, you operate differently. Tune in to hear all about how our membership is structured and why (and how it works REALLY WELL for both us AND our members). MARKETING BAR SHOWNOTES SAY HI ON INSTAGRAM GET THE WEEKLY SIP JOIN MODERN AGENT SOCIAL CLUB (DOORS CLOSE 1/24/24)
Tue, January 09, 2024
49. Stand Out From The Noise With THIS Content Strategy
GLASS OF MARKETING: Take a sip of THIS favorite content strategy of mine and get your followers HOOKED on your content! Whether you want more engagement on Instagram, are trying to think of a way to re-engage your email list, need to get consistent like YESTERDAY, or want to make a splash on social, you're going to want to lean on SERIES STYLE CONTENT. In today's solo episode, I talk about why series style content is my favorite (and all the amazing benefits / results it can provide) and I share 7 series ideas for everything from reels to lead magnets. Fill up your favorite glass with a yummy Tuesday morning (or evening) beverage, hit play and don't forget to tag us in your stories so we know you're listening! Cheers! MARKETING BAR SHOWNOTES GET THE WEEKLY SIP FOLLOW THE SHOW ON INSTAGRAM
Tue, January 02, 2024
48. My Marketing Trend Predictions for 2024
GLASS OF MARKETING: My marketing predictions for ‘24! It’s the first episode of the New Year! So of course, I’m sharing my marketing predictions for 2024. 2024 has me excited because it feels like we’re going back to the basics. A major focus will be on differentiating yourself from the rest of the noise on Instagram. Less trends, hacks, and how to’s. And more connections, personality and relationships. Listen to the full episode for my 8 marketing predictions for 2024, specific examples, and to hear me elaborate on each prediction. MARKETING BAR INSTAGRAM MARKETING BAR SHOW NOTES THE WEEKLY SIP
Tue, December 26, 2023
47. Taking Messy Action in 2024
GLASS OF THE NEW YEAR: Taking messy action in 2024 The episode is all about what I want to get better at in 2024! Things like taking messy action, simplifying my life, strategies, and systems, getting things done, and doing what works. All about, moving to a winning mindset instead of being stuck in an excuse mindset. And focusing on what you can do instead of what you can’t. Whether you’re traveling this week, at home in your jammies, munching on leftovers, or ready for business - this episode is the perfect listen before the clock strikes midnight to ring in 2024. Listen now! MARKETING BAR INSTAGRAM MARKETING BAR SHOW NOTES THE WEEKLY SIP
Tue, December 19, 2023
46. Holiday Traditions & Behind The Scenes With My Team
GLASS OF MODERN AGENT SOCIAL CLUB: Your holiday, behind the scenes with the Modern Agent Team! In this episode, I’m joined by two members of the Modern Agent Social Club team! Kayla Fox, Content Director & Chloe Imming, Assistant (to the) CEO In this laid back conversation, we’re talking about our favorite holiday traditions, what we’re excited for in 2024, and lots more! This is the perfect episode to turn on while you’re cleaning for the holidays, baking, wrapping presents, etc. Press play now! MARKETING BAR INSTAGRAM MARKETING BAR SHOW NOTES THE WEEKLY SIP
Tue, December 12, 2023
45. She Rebuilt Her Real Estate Business From The Ground Up
GLASS OF REAL ESTATE: A Modern Agent's Journey of Starting Her Business Over From Scratch. In this episode I’m sitting down in my home office for an interview with Christine Cooper! Christine is a full time agent in Madison, Wisconsin and co-host of the Call Before Showing podcast. But before all of that, she got her start selling real estate in Washington. After relocating to Madison, Christine rebuilt her real estate business from the ground up! Listen in as we chat about her experience navigating a big move as an agent, and how she grew her business in a new place (where the only person she knew was her husband!) MARKETING BAR INSTAGRAM MARKETING BAR SHOW NOTES THE WEEKLY SIP
Tue, December 05, 2023
44. Behind The Scenes Of A Brand Photoshoot In A Designer AirBnb
GLASS OF MARKETING: BEHIND THE SCENES OF MY PHOTOSHOOT Peeling back the curtain to take you behind the scenes of my most recent brand / membership content photoshoot! I’m sharing what I did before, during, and after. Plus, tips you can use while planning (and during) your next photoshoot. I break down the photoshoot location, vibes (outfits I wore and props I used) and more! Listen in before your next photoshoot! *This episode pairs well with Episode 41 - The Brand Brain Dump* MARKETING BAR INSTAGRAM MARKETING BAR SHOW NOTES THE WEEKLY SIP
Tue, November 28, 2023
43. The Modern Entrepreneur's Holiday Gift Guide
The Modern Entrepreneur’s Holiday Gift Guide GLASS OF ENTREPRENEURSHIP: This episode is the shopaholic’s dream! I’m sharing all of my favorite things (with dozens of links for you to shop in the show notes!) Everything from what’s making a difference in my business, what I love to have in my office, things that help me wind down after a busy day, and props I love for aesthetic photos! Whether you use this audio gift guide to shop for yourself or a friend, I hope you find a new thing (or two) that gets you excited about showing up in your biz! MARKETING BAR SHOW NOTES LET'S BE FRIENDS ON INSTAGRAM GET THE WEEKLY SIP
Tue, November 21, 2023
42. Holiday Marketing Ideas (Minimal Planning Required)
GLASS OF MARKETING: It's a very merry episode of Marketing Bar today as I dive into holiday marketing strategies (that don't require a ton of planning)! You don't even have to SELL anything. You can use this as an opportunity to: Bring attention and brand awareness to your business Grow your email list Grow your following Connect with other businesses Provide value to your community Stand out And if you DO want to sell an actual product, I have some super simple ideas for you too! Whether you try something BRAND NEW and use the holidays to sort of "test run it" or you take something you already have and re-package it - the options are endless. PLUS marketing during the holidays is SNOW MUCH FUN! Don't forget to follow the show and leave me a review to get a free gift! Just screenshot your review and email it to support@modernagentsocialclub.com with your address :) MARKETING BAR SHOWNOTES LET'S BE FRIENDS ON INSTAGRAM GET THE WEEKLY SIP
Tue, November 14, 2023
41. The Brand Brain Dump - Try This Exercise
GLASS OF BRANDING: In this off the cuff conversation, I’m getting real with you about my personal brand. Because over the past few years, I’ve evolved. But my personal brand has struggled to keep up! Now, that’s all changing. I have a new found clarity about my brand, and I’m going to tell you how you can find that same clarity! In this episode, you’ll hear: My personal brand journey - from my agent era to now (and everything in between) What made me start the revival of my personal brand What has cleared the branding fog in the last few months Plus, prompts to bring you clarity If you’ve struggled with a brand you don’t align with If you want clarity around your brand Or if you just want a sneak peek at how my brand is evolving Press play! MARKETING BAR SHOWNOTES LET'S BE FRIENDS ON INSTAGRAM GET THE WEEKLY SIP
Tue, November 07, 2023
40. Call Before Showing
JOIN ME FOR A GLASS OF REAL ESTATE WITH 2 OF THE CALL BEFORE SHOWING PODCAST LADIES Today's conversation feels a lot like a sleepover with your girl friends where you're drinking wine and talking about all your juiciest secrets (except for the fact that we're unfortunately not drinking wine and the secrets are in the form of marketing strategies... Alex, Alison & Christine are real estate agents in different parts of the country who decided to start a podcast together all about real estate. Christine unfortunately couldnt join us but you will meet her in a future episode! Here's what we dive into in today's episode: Their mini bios (what they’re drinking, reading, listening to, and watching) Their marketing strategies Hosting client events (how they set it up, the cost, and following up afterwards) Balancing mom-life and real estate + how they infuse motherhood into their businesses Setting boundaries with clients Podcasting advice Their holiday specific marketing plans SAY HI TO THE CALL BEFORE SHOWING ON INSTAGRAM SAY HI TO ME ON INSTAGRAM GET THE WEEKLY SIP
Tue, October 31, 2023
39. Marketing Haunted Houses to Avoid
GLASS OF MARKETING: HALLOWEEN EDITION In honor of Halloween, I'm talking about SCARY MARKETING. You know the Sunday Scaries (the anxiety induced anticipation of the upcoming week and all that you have to do?) It's kind of like that - BUT MARKETING! I'm taking you through the 8 haunted houses of marketing you should beware of and what you can do to avoid them at ALL COSTS (and market smarter, not harder)! Put on your costume, pour yourself a spooky beverage, and get ready to dust off the cobwebs on your current marketing strategy. MARKETING BAR SHOWNOTES LET'S GRAB A DRINK ON INSTAGRAM GET THE WEEKLY SIP
Mon, October 23, 2023
38. The Entrepreneur's New Year & My Q4 Four
GLASS OF MARKETING: My Q4 Four! In this episode, I’m taking you through my Q4 FOUR - the four things I’m focusing on in Q4 to set myself up for a successful Q1. Tune in to this episode to hear me dissect them! Pssst… Love being a regular at Marketing Bar? Write a review! Tell everyone what you love about the show, an idea you got from listening, your favorite episode so for, when we you listen, or how the podcast has helped you / your biz! To make it even sweeter, when you leave a review we’ll send you a little something special! Just screenshot your review and email it to support@modernagentsocialclub.com with the subject line “Podcast Review - Marketing Bar”. Include your mailing address and any topics you want to hear. THE SHOWNOTES MARKETING BAR INSTAGRAM GET THE WEEKLY SIP
Mon, October 16, 2023
37. Behind the Scenes of my Q4 Membership Launch
GLASS OF MARKETING: Breaking down the Q4 Launch! If there’s something I love, it’s hosting a party! And launching a membership or a course is a lot like planning and hosting a party. We recently wrapped up the Q4 launch at Modern Agent Social Club. So in this episode I’m taking you behind the scenes and breaking it all down! Like… Why we’re a closed door club, how many people signed up, the marketing strategies that fueled it all, and more! Even if you’re not planning to launch a membership or a course, this episode can help you think strategically about your entire marketing strategy and how to send a cohesive message! Press play now! MARKETING BAR INSTAGRAM MARKETING BAR SHOW NOTES THE WEEKLY SIP
Mon, October 09, 2023
36. How to Run Your Business Like a 5 Star Resort
GLASS OF ENTREPRENEURSHIP (ON VACATION): When was your last 5 star experience? Was it at a resort, your favorite restaurant, the spa or your hair salon? Think back to that experience. What made it so memorable? Maybe someone went out of their way for you. Maybe they just knew what you needed, before you did! In this very special episode of Marketing Bar, Marc (my husband) joins me ocean-side in Cabo on our 5 year anniversary, to dive into an idea we’ve been working on for years. How to run your business like a 5 star resort. Everything from crafting a personalized experience to wow-ing your clients with little touches. We’re taking you through the 5 different touch points to take someone from “not a client” to “raving fan!” who wants to work with you again and again. Listen in on our conversation! MARKETING BAR SHOWNOTES MARKETING BAR INSTAGRAM GET THE WEEKLY SIP
Mon, October 02, 2023
35. How to Build a Business (& Marketing Strategy) Rooted in Relationships
GLASS OF REAL ESTATE: This guest, I know so well that I can (and do!) tell you her entire brand menu from memory! She was one of the very first members of Modern Agent Social Club, in fact she’s been around before MASC was MASC. This episode, I’m chatting with my friend, Kristina Mollo Dunn! We talk about her lifestyle and personality infused approach that includes “Closing Day dances”, legendary closing gifts, the perfect balance mom life & real estate, an off the cuff approach, and so much more! Snag your fav beverage (or 3) and listen in as we deep dive into all of these topics and more! MARKETING BAR SHOWNOTES MARKETING BAR INSTAGRAM MODERN AGENT SOCIAL CLUB INSTAGRAM JOIN MASC WITH KRISTINA
Mon, September 25, 2023
34. Exactly What I Would Do on Social Media to Get 5 Clients in 5 Months
GLASS OF SOCIAL MEDIA: If you’ve ever watched The Bachelor, you’ve seen the group dates. Where the group of women go mud wrestling, writing (and singing) love songs, or perform a comedy skit in hopes of standing out and getting 1:1 time with the lead of the show. Social media can feel like that sometimes. We’re showing up with a million other people in the industry, competing for the client hoping for that chance for 1:1 time to tell them why they should choose us! Think of this episode like our 1:1, social media strategy date! Except without the drama of The Bachelor. This is just me telling you exactly what I would do in Q4 (& beyond) to get real estate clients. In this episode, I’m sharing the exact strategy I would follow if I wanted to get 5 real estate clients in the next 6 months. Press play to steal my strategy and start getting more clients and referrals converting from social media! MODERN AGENT SOCIAL CLUB INSTAGRAM THE DOORS TO MODERN AGENT SOCIAL CLUB ARE OPEN SEPTEMBER 18TH – 28TH
Fri, September 22, 2023
33. BONUS SERIES: How Modern Agents Sell More Houses (Part 3)
BONUS EPISODE 3 of 3: How Modern Agents Sell More Houses Have you ever been to a furniture store where all the employees work on commission? They’re waiting for you around every corner. Asking if you’re finding everything okay. Wondering what you’re looking for. Yes, they’re trying to be helpful. But it interferes with your experience! After all, at a 5 star hotel, they’re not constantly asking you to upgrade. Or interrupting your experience. They’re bringing you things you didn’t know you needed, and letting you enjoy it! In this bonus episode, I’m breaking down how (and why) you should change your marketing mindset from commissioned sales person to 5-star experience curator. I also share the REV Method, AKA the secret to how Modern Agents sell more houses. Press play on part 3! If you haven’t already, listen to Part 1 and Part 2 – then come back to this episode! MODERN AGENT SOCIAL CLUB INSTAGRAM THE DOORS TO MODERN AGENT SOCIAL CLUB ARE OPEN SEPTEMBER 18TH – 28TH
Wed, September 20, 2023
32. BONUS SERIES: How Modern Agents Sell More Houses (Part 2)
BONUS EPISODE 2 of 3: How Modern Agents Sell More Houses We’ve all had those awkward conversations with people, where it’s impossible to find a connection. “Have you read any good books lately?” “Nope, sorry I don’t read.” “Oh, that’s okay! Have you binged any good TV shows?” “No, I don’t watch TV either.” “Well what do you like to do in your free time?” “Oh, not much.” It’s uncomfortable to have conversations like these, but there’s a way to do business that builds connections FIRST (and with the right people!) so you can avoid these uncomfy convos! Because… “You have to have a connection before you’ll ever have a conversion!” You can’t be afraid to repel just as much as you attract. And the way you do that, is by BEING YOURSELF. It’s what Modern Agents are best at! But there are 3 things that help Modern Agents sell more houses. In Part 2 of the Bonus Series – How Modern Agents Sell More Houses, I’m spilling the 3 things that help Modern Agents sell more houses AND what they post on social media to do it! Press play on part 2! If you haven’t already, listen to Part 1 – then come back to this episode! MODERN AGENT SOCIAL CLUB INSTAGRAM THE DOORS TO MODERN AGENT SOCIAL CLUB ARE OPEN SEPTEMBER 18TH – 28TH
Tue, September 19, 2023
31. BONUS SERIES: How Modern Agents Sell More Houses (Part 1)
BONUS EPISODE 1 of 3: How Modern Agents Sell More Houses There are TONS of options when it comes to marketing your real estate business. Car signage, open houses every weekend, cold calling, paying for leads, door knocking, Facebook ads, a sign in your yard, etc. But when you’re a Modern Agent, a lot of those methods get thrown out the window (AND FOR GOOD REASON!) This is Day of 1 of How Modern Agents Sell More Houses. I’m dissecting the 3 C’s of the Modern Agent Mindset - Commitment, Consistency, and Clarity to paint a picture of the streamlined approach Modern Agents take when marketing their business! Ready to streamline your marketing approach? Press play on this bonus episode! MODERN AGENT SOCIAL CLUB INSTAGRAM THE DOORS TO MODERN AGENT SOCIAL CLUB ARE OPEN SEPTEMBER 18TH - 28TH
Mon, September 18, 2023
30. How This Modern Agent's Personality Infused Marketing Strategy Converts
GLASS OF REAL ESTATE: Did you know you can get real estate clients by sharing what you love (like watching The Bachelor?!) That’s exactly what today’s guest did. In fact, she’s turned ONE conversation about The Bachelor into FOUR real estate transactions. And you can do it too! In this episode of Marketing Bar, I’m joined by long-time Modern Agent Social Club member, Taylor Oldham and we dive deep into her strategies, brand menu, and dozens of topics that revolve around her marketing success as an agent. Pop in your airpods and hit play on this episode! MARKETING BAR SHOWNOTES MODERN AGENT SOCIAL CLUB INSTAGRAM JOIN MASC WITH TAYLOR THE DOORS TO MODERN AGENT SOCIAL CLUB ARE OPEN SEPTEMBER 18TH - 28TH
Mon, September 11, 2023
29. Insta Story Challenge - A Modern Agent Exclusive
GLASS OF: MODERN AGENT EXCLUSIVE This week, I’m peeling back the curtain to reveal a newer feature at Modern Agent Social Club, (and a member favorite feature!) The Modern Agent Social Club - Members Only private podcast! In the Modern Agent Social Club - Members Only podcast, I break down the Weekly Game Plan. Short, action packed and designed to spark ideas to help you take action with your social media each week. The Weekly Game Plan is designed to make it easy for members to take action on social media, regardless of where they’re at! The game plans are designed to give you micro actions that move the needle and align with the current month’s content and strategies, so you can maintain your social media momentum. This week’s podcast & game plan are designed around an Instagram Story Challenge to help you get consistent on stories, be more intentional, wishing you knew what to post to stories, just want to take things up a notch, etc. This is for you. Prompts to help you do it! There are two topics I outline in this episode - Daily Story Clips + 4 Strategic Story Prompts! Press play to unlock the good stuff! MARKETING BAR SHOWNOTES MARKETING BAR INSTAGRAM MODERN AGENT SOCIAL CLUB INSTAGRAM GET THE WEEKLY SIP
Mon, September 04, 2023
28. The Modern Agent Method
GLASS OF MARKETING: This is your permission slip to stop scrolling through reels day after day, constantly searching for a new social media strategy! No more being overwhelmed by everyone telling you, “You have to do this strategy!” “No, don’t take that advice, use my strategy instead!” or "FOLLOW MY STRATEGY BECAUSE I SELL MILLIONS OF DOLLARS OF REAL ESTATE WITH IT!" The constant noise has you constantly ping pong-ing from one thing to the next instead of having a solid tried and true framework that you STICK TO. Social media doesn’t have to be so complicated! All you need is a plan and the content and tools to execute it! I designed Modern Agent Social Club with this in mind, and I give our members foundational social media strategies that are easy to implement PLUS all of the content to make it happen without creating everything from scratch! The Modern Agent Method is TIMELESS. You can layer the trends on top, try new things and take your social media to the next level AFTER you have your foundational strategy down. That's how you know it will WORK! In this episode, I break down the Modern Agent Method to give you a behind the scenes look at the foundational, Modern Agent Social Club strategies. It’s the strategies that take you from just posting on social media to converting your followers into clients and referrals on social media. It works if you work it! MARKETING BAR SHOWNOTES MODERN AGENT SOCIAL CLUB INSTAGRAM MODERN AGENT SOCIAL CLUB THE WEEKLY SIP
Mon, August 28, 2023
27. Behind the Scenes of a Modern Agent's Marketing Strategy
GLASS OF REAL ESTATE: Grab somethig’ to sip on, press play, and sit down with us for this behind the scenes marketing chat! I’m joined (IRL) by longtime, local Modern Agent Social Club member, Aly Swezey. Aly and I became dear friends after getting to know each other over Instagram! We share a bond over beverages (yep, all of them!), book club, real estate, and marketing our businesses with an authentic approach. Press play and listen in as we talk about collaborating with local businesses, niching down, growing a business and community, and how to avoid shiny object syndrome. If you think this episode is just for real estate agents - you’re wrong! It’s for anyone looking to grow an authentic business and build a community! MARKETING BAR SHOWNOTES MARKETING BAR INSTAGRAM GET THE WEEKLY SIP
Mon, August 21, 2023
26. My 7 Secrets for Getting in the Creative Zone
GLASS OF MARKETING I used to be in the mindset of if “I’m just not feeling it” that I couldn’t do any creative work. But relying on “feeling like it” is NOT a recipe for success. It’s more like the path to indecision, inaction and paralyzation. Over the years I have found some tried and true ways to pushing myself into the creative zone. Some are super simple, some require instant action and others are designed to get you thinking (and get the ball rolling). I’m spilling all my secrets as I dive into my creative routines, accessories, and must have tools for getting in the CREATIVE ZONE! MARKETING BAR INSTAGRAM JOIN THE WEEKLY SIP MARKETING BAR SHOWNOTES
Mon, August 14, 2023
25. Don't Be a Real Estate Robot
GLASS OF REAL ESTATE: Katy Caldwell is back! This time, as the first in-person guest on the Marketing Bar podcast! You heard all about her business and systems in Episode 8 (How to Build a Business You Love Without the Overwhelm). Prior to recording this episode, Katy and I put an “ask us anything” sticker on our IG stories, so you could ask us your burning questions about business, life, and social media. In this episode, Katy and I are answering your questions and chatting about TONS of other topics we get asked about. Here are a few questions Katy & I answer: How do you find motivation and stay on top of social media when life / work is crazy? Do you get overwhelmed when you don’t post for a while? And how do you start back up when you haven’t posted for a while? I don’t know what my Brand Menu should be. Can I change it later? Should I have 1 Instagram account or 2 (to keep personal & business separate)? If I were starting from scratch (or trying to determine my pinned posts), what 3 posts should I create? How networking online and building community led to the friendship Katy & I have and how can anyone do it! How did you start your biz besties, accountability calls? Press play on this episode! MARKETING BAR INSTAGRAM MARKETING BAR SHOW NOTES THE WEEKLY SIP
Mon, August 07, 2023
24. My Favorite Products & Tools for Juggling Mom Life & Business
GLASS OF ENTREPRENEURSHIP: Filling your glass with a splash of mom life as I share my favorite products and tools for running my business with my baby. This episode is an inside look at tips & takeaways I’ve learned from my (almost) first full year of motherhood AND the things that have been an absolute game changer for juggling mom life as a CEO. Listen to the full episode to hear about my favorite products and tools since having Henry that have made my life and running my business easier. And head to the shownotes for the links to all of them! No matter what stage of life you’re in, I hope this inspires you to find your own ways to simplify your life and your business! MARKETING BAR SHOWNOTES MARKETING BAR INSTAGRAM GET THE WEEKLY SIP
Mon, July 31, 2023
23. Water Your Own Grass
GLASS OF SOCIAL - 10 Ways to Connect With Your Followers TODAY Your social media posts are like little seeds you plant. Seeds that connect Seeds that build your authority in the space Seeds that remind people what it is you do But if you're not watering those seeds, they're not going to grow. The watering of the seeds is in the SOCIAL part of social media. It's where you are an active participant on the app. You don't set it and forget it but rather, you make it a priority to cultivate a true community. A community is rooted in relationships. In today's episode, I'm sharing 10 ways you can show up right now and connect with your followers! So that they know there is a real human behind the feed. So that they keep coming back. So they remember that YOU are the one that can help them. MARKETING BAR SHOWNOTES MARKETING BAR INSTAGRAM GET THE WEEKLY SIP
Mon, July 24, 2023
22. It's Good to Be Better, It's Better to Be Different
GLASS OF MARKETING: “It’s good to be better. But it’s better to be different.” -Sally Hogshead In this episode, I’m talking about why being different is better than ‘out-doing’ your competition. Because too often we look at other people in our industry and try to replicate what they do. Whether it's a reel they posted, their branding, or simply trying to replicate the success they have. Instead of looking outward, what if we turned into ourselves? And focused on what we like, what we’re good at, and who we are to attract our right fit clients. Instead of trying to be better, let’s be different! The only thing you have to do to be different - BE YOURSELF. MARKETING BAR INSTAGRAM MARKETING BAR SHOW NOTES THE WEEKLY SIP
Mon, July 17, 2023
21. 3 Reels Modern Agents Should Make on Repeat
GLASS OF REAL ESTATE: Some of the most binge-worthy Reels & TikToks are the ones of people doing the most mundane things. Like Emily Mariko prepping veggies, Kaylie Stewart’s “day in the life”, Sophia Richie’s “GRWM”, or the “Sunday reset” style content. Even though they’re filming and sharing things we all do, they’ve romanticized their lives with music, lit candles, and satisfying filters and transitions to keep us glued! But what else is it about that type of content that makes it so binge-worthy? It shows us THE LIFESTYLE and It's FAMILIAR. It also makes the most mundane, simple things seem comforting and cozy! Press play to this episode to hear me break down 3 types of lifestyle content you can infuse into your video strategy (and why you should share them on repeat)! MARKETING BAR INSTAGRAM MARKETING BAR SHOW NOTES THE WEEKLY SIP
Mon, July 10, 2023
20. Behind the Scenes of Our Business Retreat (Schedule Yours ASAP)
GLASS OF ENTREPRENEURSHIP: When is the last time you did this? We’ve all got it. The countless screenshots of genius ideas that you stumbled upon, saved and swore you would get back to. Yet, they’re still floating around in your camera roll - untouched and unimplemented. Or the folder in your inbox with dozens of unopened emails from yourself as a reminder of an idea you want to infuse into your biz. But when do you sit down to actually take the time to do it? When do you organize these scatterbrained thoughts and ideas and put them into action? For me, it was at our recent Modern Agent Social Club team retreat (complete with chips & guac, pedicures, and Friends playing in the background). Press play on this episode for a behind the scenes look at the MASC team retreat and how you can schedule a mini retreat for your business to get organized & put your ideas into action! MARKETING BAR INSTAGRAM MARKETING BAR SHOW NOTES THE WEEKLY SIP
Mon, July 03, 2023
19. How This Yoga Class Changed My Perspective On Social Media
GLASS OF MARKETING: In a barn, on a yoga mat with string lights and a wobbly tree pose Raise your hand if you've ever felt like social media is a performance... The dancing, the reels editing, the creativity It can feel like everytime we press publish on a post or hit record to make a reel, we're auditioning for the next season of America's Next Top Instagram-er And that constant pressure - to entertain, to try and stand out, to make sure our content nails it every single time and looks different from the 19,876 people ALSO using that same trending reel audio - it's really draining While I balanced (or wobbled) in my tree pose in a recent yoga class, the teacher said something that stuck with me... Hit play on today's episode for a breath of fresh air when it comes to your social media .. a message I think James Clear would approve of - Here's why: Right after recording this episode I got James Clear's weekly newsletter and here's a quote from inside: "Start with the thing you are most motivated to do. Start with a small habit you think is fun and do it consistently. This will not only feel satisfying, but will open your eyes to the type of person you can become. After the first domino falls, you can use the momentum to do a little more." -James Clear Listen to today's episode to see what I mean :) MARKETING BAR INSTAGRAM MARKETING BAR SHOWNOTES GET THE WEEKLY SIP
Mon, June 26, 2023
18. Your Social Media Game Plan for the Week
GLASS OF MARKETING: Consider this a short glass of marketing but one that's filled to the brim with actions you can take right now! One action for every week day so that you can make sure you're contributing more than you consume. Pretend we’re sitting on the patio with stemless glasses of your favorite drink, where I give you a game plan of 5 needle moving things you can do on social media in less than 15 minutes this week! Listen to the full episode now! MARKETING BAR INSTAGRAM MARKETING BAR SHOW NOTES THE WEEKLY SIP
Mon, June 19, 2023
17. How to Make Your Real Estate Content LOOK Better
GLASS OF SOCIAL: The One Where Aesthetics DO matter on Instagram (and where I help you make your content look better) In this episode, I’m spilling 7 simple swaps that will make your content look better - no graphic design degree necessary! Don’t worry, I won’t tell you that you need a fancy, all white Pinterest kitchen to start recording reels in. Or that you need to have a full face of makeup and perfect hair to show your face. Perfection is not required here! We’re focusing on how we can make your content creation easy, and make your content look good. After listening to the episode and implementing these aesthetic swaps, your content will be: -More attention grabbing -Easier to consume -Easier to create -More recognizable Press play on this episode of Marketing Bar podcast! MARKETING BAR INSTAGRAM MARKETING BAR SHOWNOTES THE WEEKLY SIP
Mon, June 12, 2023
16. This ONE Question Could Determine the Results You're Getting (or Not Getting)
GLASS OF SOCIAL: I’m sharing 7 steps to a brand that you feel confident about and will convert online. After you listen, you’ll know that when your dream clients find your social media (or website) that it’s curated perfectly to convert them. Not because of the aesthetics, but because you have the right strategies in place! Ready to feel confident about how your business looks online (and get more clients and referrals as a result)? Press play! MARKETING BAR INSTAGRAM MARKETING BAR SHOW NOTES THE WEEKLY SIP
Mon, June 12, 2023
16. This ONE Question Will Determine the Results You're Getting (or Not Getting)
GLASS OF SOCIAL: I’m sharing 7 steps to a brand that you feel confident about and will convert online. After you listen, you’ll know that when your dream clients find your social media (or website) that it’s curated perfectly to convert them. Not because of the aesthetics, but because you have the right strategies in place! Ready to feel confident about your brand online? Press play! MARKETING BAR INSTAGRAM MARKETING BAR SHOW NOTES THE WEEKLY SIP
Mon, June 05, 2023
15. How to Keep Social Media Simple This Summer (And Keep Growing)!
GLASS OF SOCIAL: I’m pouring up a Glass of Social for you to sip on that will make content creation easier & keep your biz growing while you’re out lounging by the pool this summer. These things will take you about 1-2 hours to complete BUT you’ll reap the rewards all season once you tick them off your to-do list. Listen to the full episode for 5 things you can do now to make content creation easier in the future! MARKETING BAR INSTAGRAM MARKETING BAR SHOW NOTES THE WEEKLY SIP
Mon, May 29, 2023
14. From Coast Mode to Growth Mode - Steal My Secrets
GLASS OF ENTREPRENEURSHIP: In this episode, I’m sharing the exact marketing strategy I’m using to take my business from coast-mode to growth-mode in the next 90 days. AND how you can implement the same strategy in your biz alongside me! How would you describe your business mindset right now? Are you coasting? Are you playing it safe? Are you at a plateau? Do you have a desire to do more, but don’t know where to begin? OR Are you growing? No matter where you’re at - press play on today’s episode to steal my strategy! MARKETING BAR INSTAGRAM MARKETING BAR SHOW NOTES THE WEEKLY SIP
Mon, May 22, 2023
13. How to "Taylor Swift" Your Marketing
GLASS OF MARKETING: In this episode I’m joined by MASC Content Director, Kayla Fox (our first repeat guest - whoop whoop!) We unpack the genius that is Taylor Swift, her business, her success, and how to infuse her methods into your business (no matter what era you’re in!) We cover everything from her brand menu and loyal community to her lyrics and storytelling ability. Then we put a Marketing Bar twist on it so you can use her methods too! Grab a notebook & pen, pour a glass of something sparkling, and press play on this fun episode! MARKETING BAR INSTAGRAM MARKETING BAR SHOW NOTES THE WEEKLY SIP
Mon, May 15, 2023
12. Answer THESE Questions to Discover Your Brand Personality
GLASS OF MARKETING: This workshop style episode is all about diving into questions that will help you determine your brand personality and how to bring it to life on Instagram. This episode is for you if you’ve ever said (or thought) one of these things about your brand: “I get really caught up on what colors to use.” “I can’t decide on what font to use.” “I can’t decide on my logo.” “I’m all over the place when it comes to my visual brand” “But once I have these things figured out, THEN I’ll make my marketing materials. Because then I’ll have it all figured out!” Newsflash! A brand is so much more than its colors and fonts and logos. The aesthetics are just one piece of the puzzle. A brand is the experience it provides. After listening to this episode, and thinking through my 5 prompts, you’ll know your brand’s personality and how to keep those good vibes going on Instagram! MARKETING BAR INSTAGRAM MARKETING BAR SHOW NOTES THE WEEKLY SIP
Mon, May 08, 2023
11. The 5 Keys to Online Business Success (+ a happy biz birthday)
GLASS OF ENTREPRENEURSHIP (+ champagne for everyone)! My marketing membership for creative real estate agents, Modern Agent Social Club turned 5 years old this week! For that reason, this episode is also a birthday celebration where I'm pouring champagne and spilling my top secrets to success! Tune in to the full episode to celebrate this milestone and hear what I have come to realize are the 5 keys to online business success! (Number 5 is where the magic happens)! A sneak peek: 1 - Your biggest competitive advantage 2 - Your focus determines your results 3 - What's really holding you back 4 - The marketing game changer 5 - Getting your clients/customers/students so invested in your business MARKETING BAR INSTAGRAM MARKETING BAR SHOW NOTES THE WEEKLY SIP
Mon, May 01, 2023
10. Leverage Your Listings To Grow Your Local Following
GLASS OF REAL ESTATE: How to leverage your listings to grow your local following This is a special episode, for two reasons! One - we made it to double digits (it’s our 10th episode of Marketing Bar podcast - woot woot!) Two - it’s the first episode I’m recording in our new house! (AKA - the new MB HQ) For such a special episode, I had to deliver something that I knew you’d love (and something that’s near and dear to my heart). So I’m pouring up a glass of real estate and sharing 7 ways to leverage your listing to grow your local following. Listen to the full episode to hear me unpack each strategy and to steal the dozens of content ideas I spill! You’re gonna want to take notes. MARKETING BAR INSTAGRAM MARKETING BAR SHOW NOTES THE WEEKLY SIP
Mon, April 24, 2023
9. Listen If It's Complicated: You + Social Media
GLASS OF SOCIAL: If your current social media strategy can be described as part off the cuff, part non-existant, this episode is for you! The truth is, social media IS complicated, if we don't have a few things figured out. In today's episode, not only am I going over the 4 things making your relationship with social media complicated, I'm also helping you uncomplicate it with some of my secret strategies. I DO NOT batch create content. You won't hear me saying "here's how to create 30 pieces of content in 30 minutes" because to create quality content, that isn't possible. BUT, I have come up with some really do-able strategies that help me get ahead with social media content and uncomplicate it! And you can do it too! So let’s pretend that we’re sitting on slip covered sofas, drinking white wine, eating warm pies straight from Jane Adler's oven, and get into today’s episode: 4 ways your relationship with social media is complicated (AND how to uncomplicate it). PS: Grab my free content planning doc in the shownotes. MARKETING BAR INSTAGRAM MARKETING BAR SHOW NOTES THE WEEKLY SIP
Mon, April 17, 2023
8. How to Build a Business You Love Without the Overwhelm
GLASS OF ENTREPRENEURSHIP: You may know her from your other favorite podcast - Hustle Humbly. But I know her as my online business bestie and email accountability buddy. She’s a realtor, podcast host, online business owner, wife, (human & dog) mama, rap enthusiast, and sweet tea & chocolate chip cookie addict! Yeah, you guessed it. It’s the notorious - Katy Caldwell! In episode 8 of the Marketing Bar podcast, I sit down *virtually* with Katy where she pours up all her behind the scenes secrets to success. From business systems and keeping it simple to pivoting and passion projects, this episode is for the entrepreneur who feels overwhelmed and needs a little business pep talk! MARKETING BAR INSTAGRAM MARKETING BAR SHOW NOTES THE WEEKLY SIP
Mon, April 10, 2023
7. Marketing Takeaways from the Best Emails in My Inbox
GLASS OF MARKETING: Have you ever thought… “Should I even bother emailing my database?” “Will people even read this email or are they just going to auto-delete it with the rest of them?” “What if people unsubscribe from my database?” “I’m already posting on social media. What’s the point of emailing?” Well - put on your slippers, pour a glass of (whatever you feel like sipping on), and get cozy. You’ve officially been invited to join me… in my inbox! In this episode - we’re sticking to the really good marketing that shows up in my inbox, I’m addressing your reservations about email marketing (like the four “Negative Nelly” thoughts I mentioned above), and giving you 7 takeaways to infuse into your own email marketing strategy! Have fun sippin’ on today’s episode! MARKETING BAR INSTAGRAM MARKETING BAR SHOW NOTES THE WEEKLY SIP
Mon, April 03, 2023
6. How to Make Your Content More Fun to Create AND Consume
GLASS OF SOCIAL: In this episode of the Marketing Bar podcast, I welcome OUR FIRST GUEST - Kayla Fox ( @yourhomegirlkayla )! Wife to the hometown football coach, mama of 4, hair stylist turned real estate agent, Content Director at Modern Agent Social Club, and merch-maker extraordinaire! We share the biggest mistakes we see people make when it comes to showing up on social media & content creation. And dive into how to make creating (and consuming) your content more fun (because people get on social media to be entertained!) This episode will change your perspective about infusing pop culture (& personality) into your content, entertaining your audience, and repurposing the content you already have! PLUS we give you 5 THINGS YOU CAN DO TODAY to make your content more fun to create & consume. MARKETING BAR SHOWNOTES MARKETING BAR INSTAGRAM THE WEEKLY SIP
Mon, March 27, 2023
5. What I Would Do If I Started My Business From Scratch Tomorrow
“You are going to fail. You’re going to have things that don’t go the way you thought they would. BUT there’s always so much to learn from that.” In this episode of the Marketing Bar podcast - I’m pouring up the shortcuts to avoid the distractions that held me back in my business - with a few things I’m glad I did along the way, too. It’s what I wish someone would have told me when I was starting out AND what I’m glad I did and would do (if I had to do it all over) again. Press play on the episode for a deep dive on all 5 things! Lean in to what you’re really good at Know that you don’t need “fancy stuff” to be successful Build an email list (not just a social media following) *one of the best decisions I made AND something I will always do Name your product / business something that resonates with the audience you want to have You need an audience before you start selling *another thing I’m glad I did and would do again MARKETING BAR INSTAGRAM MARKETING BAR SHOW NOTES THE WEEKLY SIP
Mon, March 20, 2023
4. These Posts Could Be Costing You Clients
Grab your journal and a pen - you’re going to want to take notes for this workshop style episode of the Marketing Bar podcast! In this episode, I challenge you to remember why you’re posting in the first place, teach 5 tips to infuse story-telling into your social strategy, AND give you 3 caption templates* (that use my story-telling tips) to customize and practice infusing into your own feed! Time to start thinking like a marketer, because you’re not selling houses in 1983! *Caption templates are linked in the show notes! MARKETING BAR INSTAGRAM MARKETING BAR SHOW NOTES THE WEEKLY SIP
Mon, March 13, 2023
3. How to Build an Uncopyable Brand
It’s normal to want to blend in! In fact, it’s human instinct. BUT in a saturated market - it’s the exact opposite of what we should do. “In a crowded marketplace fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.” Seth Godin In this episode of the Marketing Bar podcast, we’ll sip on the importance of showing up as more than your job title on social media. And how working at Abercrombie & Fitch and 8 Express blazers taught me about the perfect marketing cocktail! In this episode of the Marketing Bar podcast we’ll dig into: How to stand out in a saturated market. The real reason people hire you. How to be someone’s favorite follow on Instagram. The Brand Menu. How to make the perfect Marketing Cocktail. And, 5 ways to infuse your personality into your brand. MARKETING BAR INSTAGRAM MARKETING BAR SHOW NOTES THE WEEKLY SIP
Mon, March 13, 2023
2. My #1 Marketing Secret Revealed
If you want to build a business built on relationships versus cold leads, this approach will be your best marketing strategy! When I first started my own business, I made a promise to myself. I would never market it in a way that I wouldn't want to be on the other end of. I wanted my marketing plan to feel like having a glass of wine with a friend where I'd share my absolute best advice (whether it be about real estate or now online marketing). I wanted to be the person people gravitated towards, not the one they wanted to avoid. That's where the "Glass of Wine with a Friend" approach to marketing comes in! In today's episode I give you 5 ways you can start implementing this approach in your marketing so you can start being the friend people love and hands down, want to work with! MARKETING BAR INSTAGRAM MARKETING BAR SHOW NOTES THE WEEKLY SIP
Mon, March 13, 2023
1. The Marketing Bar Menu
Welcome to The Marketing Bar podcast! The modern entrepreneur's virtual happy hour. In our very first episode - you’ll get to know me (your host) Chelsea Petersen! Wife, mama & real estate agent turned online CEO and founder of Modern Agent Social Club. We’ll dive into stories that led me towards a life of entrepreneurship and what you can expect to hear when you tune in every Monday morning! Each week, I’ll be filling your glass with creative ideas, online marketing strategies, social media tips, plus a splash of mom life & real estate. Our wine filled conversations will help you grow your business, elevate your life and have you coming back for one more glass. MARKETING BAR INSTAGRAM MARKETING BAR SHOW NOTES THE WEEKLY SIP
Wed, March 01, 2023
Trailer: Welcome To The Marketing Bar
Come back March 13th for the podcast launch! In the meantime, come hang out with me on Instagram and dive into the Moden Agent Social Club .
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