Thu, April 10, 2025

Consulting Success: The Elite Consulting Mind with Michael Zipursky

Join us for a PRessing On in Public Relations conversation on consulting with expert Michael Zipursky. In this episode, Michael shares his journey to building a successful consulting business, unpacking the challenges, strategies, and mindset shifts that paved the way. From overcoming hurdles to crafting a powerful brand, he reveals actionable insights for aspiring entrepreneurs. Plus, Michael offers a refreshing take on success—think freedom and fulfillment over flashy excess—and tips to help clients live a life they love. Tune in for real stories, practical advice, and a dose of PR inspiration. Like, share, and subscribe wherever you get your podcasts! ------------------------------------------------------------------ For more information visit ⁠⁠⁠PressingOnPodcast.com⁠ RMGComm.com DeGravePR.com

Mon, March 24, 2025

Top Tips for Conferencing

Join us for a PRessing On in Public Relations conversation on top tips for conferencing. Does too much conferencing have you burnt out? Not sure what conferences are right for you? Looking to maximize your conference experience? If you answered, yes, then this episode is for you! Rachel and Liselle have sat through more conference keynotes, breakout sessions, and networking mixers than they can count—so you don’t have to. Whether you’re a conference newbie or a seasoned pro, the PRessing On hosts are sharing top tips to help you navigate, network, and actually get value from your next event (instead of just collecting free tote bags). Grab your lanyard and let’s dive in. To connect with Liselle and Rachel, track them down at: Instagram: @RMG.Communications and @DeGravePR LinkedIn: www.linkedin.com/in/liselle-degrave/ https://www.linkedin.com/in/rachdickman/ ------------------------------------------------------------------ For more information visit ⁠⁠⁠PressingOnPodcast.com⁠ RMGComm.com DeGravePR.com

Mon, March 10, 2025

Latinas in Public Relations: Shaping Communications, Communities, and Culture with Brenda Duran

Join us for a PRessing On in Public Relations conversation with Brenda Duran, a highly accomplished public relations specialist with a notable decade-long tenure in Los Angeles County. Listen in as we dig deep into the influence of women and Latinas in public relations. Her career has been marked by significant contributions in key roles, including Communications Director for the Los Angeles County Registrar-Recorder County Clerk and Deputy Executive Officer of Communications and Creative Services at the Executive Office of the LA County Board of Supervisors. In these positions, she played a pivotal role in initiating and expanding the social media presence of both departments and significantly enhancing their public outreach and engagement. Currently, Brenda holds the position of Director of External Affairs for the newly established Los Angeles County Justice, Care, and Opportunities Department. Brenda's expertise lies in crafting strategic and concise messaging for a wide array of Los Angeles County public programs and initiatives. Her portfolio includes the successful launch of numerous multimedia campaigns spanning various mediums, such as editorial and TV spots, social media engagement, outdoor billboards, and public service announcements endorsed by notable public figures. She has also excelled in developing comprehensive communication plans and directing social media strategy. To connect with Brenda, track her down at: Instagram: @bduran5 LinkedIn: linkedin.com/in/brendaduran ------------------------------------------------------------------ For more information visit ⁠⁠⁠PressingOnPodcast.com⁠ RMGComm.com DeGravePR.com

Tue, January 28, 2025

PR Confidential: Unlocking the Secrets to Creating a Powerful Public Image With Author Amanda Proscia

Join us for a PRessing On in Public Relations conversation with Amanda Proscia, Co-founder from Lightspeed Public Relations and Marketing, a New York City-based agency focused on the technology sector. Listen in as we dig deep into unlocking the secrets to creating a powerful public image. An unexpected part of her experience over the years has been fielding thousands of questions about public relations. Many of them come from business leaders who would benefit from a PR program of their own, if they just understood what it is. Amanda’s writing has been published in many top-tier publications, but—true to her profession—always under someone else’s name. She has served as a ghostwriter for Fortune 50 executives, prominent politicians, and countless client leaders, helping to amplify their voices from behind the scenes. With her new book, PR Confidential, she’s stepping out of the shadows to make her insider’s knowledge available to everyone.    To connect with Amanda, track her down at: LightSpeedPR.com https://www.linkedin.com/in/amandacproscia/ https://www.linkedin.com/company/lightspeed-pr/ ------------------------------------------------------------------ For more information visit ⁠⁠⁠PressingOnPodcast.com⁠ RMGComm.com DeGravePR.com  

S5 E6 · Wed, December 04, 2024

Chapter 14: Looks Like We Made It

Listen in to the audible audio book for Chapter 14, "Looks like we made it" from the book, A Practical Guide to Starting Your Own PR Firm . Listen to this chapter narrated by Liselle DeGrave, from DeGrave Communications, as she shares insights to what success truly looks like!  For more information on the book, A Practical Guide to Starting Your Own PR Firm , or to purchase a copy visit ⁠PressingOnPodcast.com/prbook⁠ ..

Wed, November 20, 2024

Branding Boldly: Insights From PR Expert Lindsay Kirsh

Join us for a PRessing On in Public Relations conversation with Lindsay Kirsh, from Slayer Public Relations, and listen in as we dig deep into what it means to brand boldly. With over 15 years of experience, Lindsay is a recognized leader in the public relations industry. She specializes in media relations, crisis communications and strategic public relations. Lindsay is known for her bold approach to public relations. She consistently pushes boundaries, delivering creative, results-driven campaigns that make headlines. Lindsay works with global brands in the Food & Beverage, Wine & Spirits, Consumer Goods, Lifestyle, and Retail industries. To connect with Lindsay, track her down at: Instagram: @slayer__pr Facebook: https://www.facebook.com/profile.php?id=61555448084766 X: https: @Slayer__PR Linkedin: https://www.linkedin.com/company/slayer-public-relations/ ------------------------------------------------------------------ For more information visit ⁠⁠⁠PressingOnPodcast.com⁠ RMGComm.com DeGravePR.com

Fri, September 27, 2024

When to DIY vs. When to Call in the Pros

Have you considered the hidden costs of attempting to handle everything in-house? We've experienced this while working in-house and externally. Spoiler alert...it's not worth it! In this episode, we discuss when to DIY vs. when to call in the pros. We discuss the balance between learning new skills and knowing when to bring in an expert, share examples of when DIY efforts can backfire and when you should rely on a professional. Learning new skills and staying current in the PR field are important, but some tasks are better left to specialists. For more information visit ⁠⁠PressingOnPodcast.com RMGComm.com DeGravePR.com

Tue, August 13, 2024

Chapter 10: Crafting Your Brand & Mastering the Art of Effective Marketing

Listen in to the audible audio book for Chapter 10 "Crafting Your Brand: Mastering the Art of Effective Marketing" from the book, A Practical Guide to Starting Your Own PR Firm . Listen to this chapter narrated by Liselle DeGrave, from DeGrave Communications, as she shares insights to the branding seen and unseen, networking and more!  For more information on the book, A Practical Guide to Starting Your Own PR Firm , or to purchase a copy visit PressingOnPodcast.com/prbook .

Thu, July 25, 2024

Chapter 5: Choosing the Right Clients/Niche

Join the PRessing on in Public Relations duo and dive into Chapter 5 from the book, A Practical Guide to Starting Your Own PR Firm , "Choosing the Right Clients/Niche." Figuring out where you fit in the PR industry can seem overwhelming. Listen to this chapter from the audible audio book as Rachel Dickman, from RMG Communications, as shares how to define your niche, attracting dream clients and spotting red flags. For more information on the book, A Practical Guide to Starting Your Own PR Firm , or to purchase a copy visit PressingOnPodcast.com/prbook .

Mon, June 03, 2024

Featured on: Public Relations Review Podcast

PRessing on in Public Relations, hosts Rachel Dickman and Liselle DeGrave, were recently featured on the Public Relations Review Podcast. From PR startup to powerhouse tune in for insights and strategies for building a successful public relations firm as then share more with producer and host, Peter C. Woolfolk. For more info on the Public Relations Review Podcast visit: https://www.buzzsprout.com/98656 Connect with Peter C. Woolfolk at linkedin.com/in/peter-woolfolk-83a00b193/ To learn more or purchase a copy of A Practical Guide to Starting Your Own Public visit PressingOnPodcast.com RMGComm.com DeGravePR.com

Thu, April 04, 2024

Featured on: Wantrepreneneur to Entrpreneur  with Brian Lofrumento

PRessing on in Public Relations, hosts Rachel Dickman and Liselle DeGrave, were recently featured on the Wantrepreneneur to Entrpreneur  with Brian Lofrumento Podcast. This dynamic duo teamed up with the Wantrepreneneur to Entrpreneur Brian Lofrumento to share insights on their unique business operations style and a new book release, A practical Guide to Starting Your Own PR Firm.  Listen to insights to get started today. For more info on the Wantrepreneneur to Entrpreneur  with Brian Lofrumento Podcast visit: https://www.thewantrepreneurshow.com/ Connect with Brian Loframento at linkedin.com/in/brianlofrumento/ To learn more or purchase a copy of A Practical Guide to Starting Your Own Public visit PressingOnPodcast.com RMGComm.com DeGravePR.com    

S5 E1 · Fri, March 08, 2024

How to Write and Publish Your Own Book

Curious how, A Practical Guide to Starting Your Own PR Firm: No nonsense, simple ways to get started today was written? Have you dreamed about writing your own book? In this episode, we delve into the step-by-step process of writing and publishing your own book across three platforms: kindle, paperback, and audible. Whether you're an aspiring author or a seasoned writer looking to expand your reach, this guide offers practical insights and tips to help you navigate the publishing world. To learn more or purchase a copy of A Practical Guide to Starting Your Own Public visit PressingOnPodcast.com RMGComm.com DeGravePR.com

S3 E4 · Thu, June 08, 2023

Summertime State of Mind

Make an intentional effort to kick off June with a summertime state of mind. Whether you work in an office or have more of a flexible work schedule, don't get caught in a rut of your usual routine. Join Rachel and Liselle as they share tips for maximizing a Summertime State of Mind.

S3 E3 · Wed, March 15, 2023

Data, Data, Data - Benchmarking for Strategic Success

As public relations practitioners recognizing the value and how-to of public opinion research, understanding the data, and identifying the majority opinions, not just the loudest in the room is the key to strategic success. Adam Probolsky from Probolsky Research is a public opinion researcher with thirty years of experience with local government, nonprofit, corporate, association, and campaign clients. He shares his insights on what every communicator needs to know before a campaign even begins! GUEST: Adam Probolsky, President of Probolsky Research Adam has acted as pollster and strategic advisor on hundreds of successful crisis communications and public affairs projects, local, county and statewide initiatives and candidate campaigns as well as citizen outreach and education efforts. Additionally, Adam has been a key advisor to the firm’s clients on matters of public policy, legislation and business strategy. Adam was both a planning and finance commissioner for the City of Irvine where he oversaw and approved billions of dollars in private development and public infrastructure projects. As a past chairman of the Irvine Valley College Foundation, he has overseen the fundraising and the award of hundreds of thousands of dollars in scholarships to students and funding for college police. He was also a member of the Orange County Waste & Recycling Commission where he oversaw landfills, recycling programs, waste hauling companies and power generating facilities. As a member of the Orange County Transportation Authority’s Environmental Mitigation and Oversight Committee, he oversaw the expenditure of over $175 million dollars in public transportation funds. He previously served as a board member and development committee chairman for Jewish Family Service of Orange County, a non-profit organization that serves families in need, and volunteered for nearly eight years with the Orange County Sheriff’s Department as a spokesperson. Adam formerly served as a member of the Policy Committee on Energy and the Environment of the United States Chamber of Commerce. Mr. Probolsky’s research and commentary has been published in numerous media outlets including The New York Times, Riverside Press Enterprise, The Chicago Sun Times, the Orange County Register and Politico and the San Francisco Chronicle. Adam earned his master’s degree in data analytics and visualization from the Maryland Institute College of Art in Baltimore Maryland, a historic urban college founded in 1826. FIND ADAM ON SOCIAL MEDIA: Insta: @probolskyresearch Facebook: facebook.com/ProbolskyRsrch LinkedIn: linkedin.com/in/adamprobolsky linkedin.com/company/probolsky-research-llc WEBSITE: probolskyresearch.com

S3 E2 · Mon, February 13, 2023

Tackling Branding in a Cost-effective Way

Side note as promised: To learn more about mountain lion P22: savelacougars.org/a-eulogy-for-p-22-a-mountain-lion-who-changed-the-world/ Tackling Branding in a Cost-effective Way Branding or rebranding an organization may seem overwhelming and cost-prohibitive, but the truth is it doesn’t have to be. Working with countless clients, including nonprofits and public-sector agencies, we have discovered that surprisingly many clients do not have formal brand guides or vectorized logos and are simply “winging it.” Due to lack of internal resources or even management support, branding can oftentimes be a low priority. The good news is, we have some tips to tackle branding in a cost-effective way. Learn more: PRessingOnPodcast.com Insta: @pressingoninpr @DeGravePR @RMG.Communications Visit us: degravepr.com rmgcomm.com

S3 E1 · Tue, January 24, 2023

A Podcast About Podcasts - How to Start a Podcast

TUNING INTO YOUR COMMUNITY: HOW TO START A GOVERNMENT PODCAST AND REASONS WHY YOUR CITY, COUNTY, WATER DISTRICT OR OTHER LOCAL GOVERNMENT AGENCY NEEDS A PODCAST Podcasts are more popular than ever, attracting more than 100 million monthly listeners. Is your local government agency tapping into the power of the pod to share important information about projects, programs, initiatives and community partnerships? Creating a podcast for your agency may sound like a huge lift that requires a lot of time and resources, but it doesn’t have to be. Not only have we created our own nationally recognized, award-winning PRessing On in Public Relations podcast , but also we have helped our public-sector clients create video and audio podcasts. From branding to recording and distributing to promoting, we’ve done it all, and we’re happy to share insider tips with you on how to get your agency’s podcast off the ground. Learn more: PRessingOnPodcast.com Insta: @pressingoninpr @DeGravePR @RMG.Communications Visit us: degravepr.com rmgcomm.com

S2 E1 · Wed, January 27, 2021

Lessons Learned from 2020

Last year was a success for the podcast; the PRessing On in Public Relations podcast is now award-winning! Navigating a career during 2020 could have been a challenge, but hosts Rachel McGuire and Liselle DeGrave share insights on lessons learned. Business continued to move forward. Adapting, staying relevant and a maintaining a positive attitude kept a momentum that led into 2021 with gusto. Refining processes, rebranding, polishing personal branding, maintaining personal connections and letting go to make space for fresh beginnings are take aways from Season 2: Episode 1.

S1 E6 · Mon, November 16, 2020

Sustainable Work Fashion

Globally, 80% of discarded textiles/clothing are doomed for the landfill or incineration. Only 20% are actually reused or recycled. We all enjoy having nice things, it’s fun to buy the newest shiny object – or handbag, but is it part of a sustainable work wardrobe? Do you really need it? Join us as we share tips and tricks for creating and maintaining a sustainable work wardrobe.

S1 E6 · Wed, April 01, 2020

Driving Brand Engagement through Dynamic Surveys and Data

People engage with brands – not forms. Gathering research to develop public relations and outreach campaigns ensures an effective campaign. As people’s attention spans shorten in the era of swiping left, learn how to make surveys and public input gathering fun and meaningful through interactive elements that will engage your audience. Matthew Salisbury is the Founder and CEO of ntropy, a market research and customer experience platform used by government and businesses to collect, analyze and act on feedback. Prior to founding ntropy, Matthew held leadership positions at Hewlett Packard Enterprise in the UK, Australia and the USA as well as Hitachi, where he served in various roles focused on building and enabling smart solutions for cities and downtown areas. GUEST: Matt Salisbury SOCIAL MEDIA HANDLES: ntropy LinkedIn: http://linkedin.com/company/ntropydatainc Matt's LinkedIn: https://www.linkedin.com/in/m-salisbury/ WEBSITE: ntropydata.com

S1 E5 · Sat, February 29, 2020

Launching Your Passion Project: Interview with Robin Rockey, author of 100 Things to do in Orange County Before You Die

As a public relations professional, you may have given some thought to maintaining your full-time communications job as well as launching a passion project. Hear how Robin successfully balanced her PR day job while writing and publishing a book. GUEST: Robin Rockey, APR, Communications Manager for the City of San Marcos and author of 100 Things to Do In Orange County Before you Die As an award-winning communications leader, Robin brings more than 16 years of diverse experience in public information, journalism, internal communications, and digital media management to her role as the City of San Marcos’ communication manager. In 2019, Robin also published her first book: 100 Things to Do In Orange County Before You Die , which has been featured on KTLA and KDOC as well as several publications throughout the California. She caught the So Cal travel-writing bug while on staff at California travel-and-lifestyle bible Westways magazine where she ran the popular Go Southern California Instagram and Twitter accounts. Additionally, she has freelanced for publications including Sunset and TravelAge West . Robin holds a Bachelor of Arts in Journalism from Northern Illinois University, Accreditation in Public Relations (APR), and certificates in public information, advanced social media strategy and digital marketing. She represents the California Association of Public Information Officials on the Universal Accreditation Board, which oversees the APR credential, and has previously served on the Board of Directors at the Public Relations Society of America’s Orange County chapter. FIND ROBIN ON SOCIAL MEDIA: Insta: @orangecounty_100 Facebook: @robinarockey Linkedin: @robinarockey WEBSITE: RobinRockey.com

S1 E4 · Mon, January 27, 2020

Confessions of a PR Intern

Podcasters, Rachel and Liselle, share true and somewhat embarrassing stories of their personal experiences as interns many moons ago. Their lessons-learned are mentoring moments for others starting their careers. In celebration of National Mentoring Month, the PRessing On podcast celebrates the learning curve that takes place for everyone starting their career. This podcast episode was featured on Good Morning San Diego. www.PRessingOnPodcast.com Insta: @PRessingOnInPR RMG Communications www.RMGComm.com DeGrave Communications wwww.DeGravePR.com

S1 E3 · Thu, December 12, 2019

How to start a business: Part 2

Thinking about starting your own business, but don't know where to begin? Rachel and Liselle share about how they started on their own business journeys in public relations. In Part 2: these two dynamos share some additional simple steps to get you started! PRessingOnPocast.com insta: @PRessingOnInPR RMGComm.com DeGravePR.com

S1 E2 · Tue, November 26, 2019

How to start a business: Part 1

Thinking about starting your own business, but don't know where to begin? Rachel and Liselle share about how they started on their own business journeys in public relations. In Part 1: these two dynamos share simple steps to get you started! PRessingOnPocast.com insta: @PRessingOnInPR RMGComm.com DeGravePR.com

S1 E1 · Tue, October 22, 2019

Collab-etition

How to collaborate with the competition. On our first episode of PRessing On: Real Life in Public Relations, we discuss our career paths that led us to become entrepreneurs as well as how we work with the collab-etition. Our Journeys We’ve known each other for nearly 10 years after we met working in public-sector communications for a government agency in Southern California. Being just three months apart in age and holding very similar values and work ethics, we hit it off immediately. Liselle’s journey to owning her own business started more than 15 years ago when she started DeGrave Communications, Inc as a side hustle. Since then, she also worked for an international public relations firm and for two government agencies. In 2015, she decided to pursue her business full-time and now has a thriving award-winning public relations agency focusing on government clients. Conversely, Rachel has always worked in government from even before she graduated from college. She really enjoyed working in government but always knew that there was something more that she was supposed to do and in 2018, she decided to hang her own shingle and start RMG Communications. Not even a year later, her business continues to grow and flourish. Collaborating with the Competition Otherwise known as collaborating with the competition, this concept offers the opportunity to work with others doing similar work as you to help grow and scale your business. Top Tips 1. Proceed with Caution: Be Selective on Who You Partner With Are the values and work approach of the person or business you have been approached by in line with you work ethics and values? If not, it is ok to say no. 2. Set the Ground Rules Up Front Nothing ruins a business relationship or friendship faster than business/money issues. Make sure you have a contract up front and decide how to handle finances. Also, decide what projects you want to collaborate on up front. You will need to decide which agency/person will be the project lead. Not every project is going to be a fit for this work model. 3. Maintain Open Communication Communication with the team you are working with and your clients is key. Let your clients know who they will be working with and what role that person will be taking on so nothing falls through the cracks. 4. Have Fun Don’t forget to have fun. Business should excite you – not leave you feeling drained and uninspired. Be sure to authentically share your journey on social media. And remember: Teamwork makes the dream work! You can accomplish more together than on your own. Follow us: PRessingOnPodcast.com insta @pressingoninpr Visit us: degravepr.com rmgcomm.com

Trailer · Mon, October 21, 2019

PRessing On: Real Life in Public Relations (Trailer)