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Mastercard spent US$15m on a theme tune, so what have you spent on sonic branding for your company? I share why the music which accompanies your brand on podcasts, your website, calls on hold and even in the office or when someone opens the showroom door, should be in alignment with your brand values. It's not just what you say that counts, it's the tune that customer has in their heads which will create emotional and physical connections to your brand. Listen in and see if you recognize some of the tunes I play, and give an example of the work by UK Company PHMG, sonic branding specialists. 

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