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The South African pilot who took 11 year old daughter for a flight today said his business would take off if I left a review on TripAdvisor. Every month, 456 million people – about one in every 16 people on earth – visit some tentacle of TripAdvisor.com to plan or assess a trip. Whilst there are fake reviews, it's a key site for businesses of all sizes including the Great Western Airports, to get personal recommendations.  And it makes a differnce - March 2015 study by Medallia on TripAdvisor shows that accommodations that respond to more than 50% of social media reviews grow occupancy rates at more than twice the rate of properties that tend to ignore reviews. The research shows that responding to more than 50% of reviews correlates with 6.8 percentage points growth in occupancy rate.

So of course I left a review, and so can you to support your favourite venue or show, but if you have a business subject to reviews, the research shows it's important to address them quickly.

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