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Virtual press briefings can save you time and money and still get the same results as an in person briefing but you need to take into account the relationship that you want to build with the media, just as much as the information that you want to share. In this podcast I talk about how we are preparing for a virtual press briefing in Singapore with video from around Asia to talk with our client who is based in Dubai about the $1 million water awards. I talk about how we will make the recipients of the Awards into the real story, about the kind of digital assets that we will prepare, and even the innovative media invitation which we created which may be an idea for you if you are planning on inviting Media to hear your story.

I mention using Descript, Prowly and Bonjoro.

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