January 28, 2021 12:00pm
17m
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There are over 8,000 martech platforms, so it's important to think about these 4 key points before integrating emerging platforms into a legacy communications structure. I share here on the interplay of audience, platforms and content and the need to determine the objectives of the communication. I share examples of Tesla and Singapore Airlines, and mention a number of technologies which I've already covered in earlier podcasts including:
bonjoro
gathervoices
vimeo
contentsamurai - now Vidnami
clicksend & twilio
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