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Purpose driven projects are increasingly part of an organizations role in the world, and for the 150 year old World Rowing Federation, a partnership with the World Wildlife Fund for Nature is taking the form of a rowing centre on the Kafue river in Zambia. Mark Thomas shares why taking care of water is a concern for all, and also how organizations can align their purpose with practical solutions to problems facing the world.

WWF and World Rowing have a very strong and active partnership because our sport is a powerful and very relevant means of communication to all age groups, about Clean Water issues around the globe. As well, we are working together on an important “water-project” near Lusaka, Zambia, called the Kafue River & Rowing Centre. In just a few words, this Centre will be a place on the banks of the Kafue River (a major tributary to the Zambezi) where conservation, research, and sport unite to tackle global water issues. It is a project where a partnership such as this - and with the support of companies whose interests lie in the same direction, can make a crucial local intervention – yet with global impact. 

See links here for details 

https://worldrowing.com/responsibility/environment/wwf-alliance/

https://worldrowing.com/responsibility/environment/kafue-river-rowing-centre-info/

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