The UnNoticed Entrepreneur
Toxic content online can kill your brand faster than COVID, but there is a solution available now.
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June 08, 2021 6:00am
17m
Factmata spots really toxic, really racist, really harmful content much earlier than a human could possibly find in the mess of social mentions, and importantly understands the stance taken by those influencers sharing that content. This matters.
According to CEO Ant Cousins, the technology developed by AI visionary Dhruv Ghulati can automatically extract relevant claims, arguments and opinions, and identify threatening, growing narratives about any issue, brand, or product so that you can take action before the negative chatter kills the company.
Here is how it works and why it's essential to have this kind of AI working for your brand. Factmata are a founding member of the Credibility Coalition, a working group hoping to build standards for truth and credibility online.
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