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There are times when the media  aren't interested in your story, but there are also times when the news wires, which are the professional services that are there to send out your press releases,  also don't want to send out your press release. So what can you do about that?

 Today, I'm going to share with you a case study on how I turned a press release about caged eggs into a story about salmonella which gained national attention in Singapore.

You can see the coverage here

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