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Lumen5 co-founder Michael Cheng explains how the Vancouver based video creation app has grown to 1 million subscribers by producing the powerpoint of video, but also canny tips on using an end frame water mark to help their brand to go viral, but not before he spent many months producing videos for people in community groups online for free.  Lots to take in here both for anyone looking for a video creation tool but also any business owner building a brand through evangelist marketing.

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