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This podcast is about how an accountant built a business to solve his own problem, and then uses that story to market the business.   The customer is the next generation of person who needs to solve the same problem as the founder. This is an observation about how this can be done simply and to great effect.

'In 2007, entrepreneur Darren Fell had had enough of the many shortfalls of traditional accountancy firms. So he grabbed the bull by the horns and created a fairly priced, all-inclusive service for freelancers, contractors and small businesses, bringing together easy-to-use online accounting software with in-house support when you need it. ' 

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