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The story of your product or service that you tell depends on who you're talking to, it's not a one-size-fits-all, explains Donna Loughlin of LMGPR. Whether you're talking to a venture capital firm, a potential partner, or an end-user, your story will have to vary. But what's more important is which story you need to bring out of your closet to #getnoticed by that person you're talking to.

In this episode, Donna, who has helped over 500 companies to overcome being unnoticed, shares why it's important to tell a different story depending on who you're talking to, and why the 'discovery' phase, or looking back at your past, is important on your product or service's story. She also shares some tools or strategies that she found have been particularly useful for those tech companies that are crossing the chasm, how can the company go from being an acorn to a unicorn, and how she has been getting noticed.

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