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Getting noticed nowadays is not that easy - you need to be different and be an expert on that 'different' niche you chose. In this episode, Matthew Stibbe, CEO of Articulate Marketing, explains why you need to be zigging while everyone zags - in short, be different, and have sites some examples, good and bad, that businesses and entrepreneurs make in positioning themselves.

Matthew also shares why aside from being different, you need to connect emotionally with your prospect and existing customers to they choose you and your services, how their concept, Magazine of You, could help entrepreneurs #getnoticed, and why you shouldn't be looking at the man in the mirror but rather look outside the window to appeal to more clients. He also shares a bit about his gaming company called Intelligent Gaming, and, lastly, he shares how he gets himself and Articulate Marketing #getnoticed.

Post-production, transcript and show notes by XCD Virtual Assistants

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