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The insights of yesterday are the facts of tomorrow, believes our guest for this episode, Darshan Mehta, CEO and Founder of iResearch, and shares some really good examples of how yesterday's insights have become today's facts that we're utilising. And in this episode, Darshan shares how you could gain valuable data for your company and how iResearch could help you conduct that research.

Darshan also shares some of the most common mistakes entrepreneurs do when conducting research, and explains why you should be looking for the why (the problem), first, before looking for the answer. He also explains about his book Getting to AHA! and how it could also help entrepreneurs like you to conduct effective research to help you #getnoticed, and how he gets himself noticed.

Post-production, transcript and show notes by XCD Virtual Assistants

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