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Research is one of the most effective ways for an entrepreneur or a business to understand its target market.

In this episode, Cat Agostinho and Jay Richards share how Imagen Insights helps companies targeting Gen Z-ers understand Gen Z’s better using their platform with the help of over 27,000 Gen Zers from a wide array of ranges from across 111 countries.

They also share how they got themselves and their platform got noticed by their three different audiences – their customers, the brands, and their community – through being visible and offering value.

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