The UnNoticed Entrepreneur
If you own the business, should you do the marketing? Listen to what this 75 year old entrepreneur has to say.
loading...
April 24, 2023 5:00am
3m
Charles Read is the 75-year-old founder of Getpayroll.com, a company that processes over US$1bn in transactions per year and doesn't do his marketing.
In this episode, host Jim James talks to Charles Read, an UnNoticed Entrepreneur who has built a successful payroll management company called GetPayroll. They discuss how Charles scaled his business, his approach to marketing, and his advice for entrepreneurs looking to grow their business.
Episode Highlights:
- Charles talks about issues like loyalty and a system to reward companies that give you referrals. He also shares one of the lessons he has learned about getting professional staffing.
- Charles explains that the Internal Revenue Service makes millions of mistakes a year, so they fix them.
- Charles shares how the company started as a small business in the Dallas Fort Worth area and how they moved into the internet in the late '90s.
- Charles emphasizes the importance of having a reputation and being willing to do what is necessary to protect it.
- Charles talks about the referral program for clients and potential customers, where they are paid a percentage of the revenue and receive a referral fee.
- Charles explains why the "Pay per Click" campaign has been unsuccessful and suggests that businesses should try new things and expand their business, even if it doesn't work.
- Charles shares his advice for entrepreneurs looking to grow their business and talks about the importance of turning marketing over to somebody else.
The easiest way to record podcasts and videos in studio quality from anywhere. All from the browser.
AWeber - free email marketing
Grow, sell, and engage with your audience—simple email marketing in one place. Free trial.
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
loading...