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In this episode of The UnNoticed Entrepreneur, host Jim James interviews Joe Hart, the Global CEO of Dale Carnegie. Joe talks about how he revitalised the 111-year-old company after joining it in 2015. He talks about modernising the brand, making it more relevant, and the technology overhaul the company underwent, particularly during the COVID-19 pandemic.

Joe also emphasises the importance of change management and listening to franchisees and team members in different parts of the world. He spent months listening and understanding the opportunities that people saw in the business, which allowed the company to move faster in the years to come.

He also  introduces his new book, entitled, "Take Command," now available on Amazon, co-authored with Michael Crom.

Joe also shares some tips on how to connect with others and understand their perspectives. He emphasises the importance of building a foundation of support, which involves listening, comprehending, and building connections with franchisees and team members.

By listening and learning from them, Joe was able to shape the company's plan and develop strategies that brought the company to new heights. Joe's tips for entrepreneurs include being intentional about branding, being open to change, and creating a culture of listening and understanding.



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