Are you ready to unlock the secrets of building a successful IT brand? Then tune in as we sit down with Jamie Marshall, founder of the award-winning Everon, and dig into his unique approach to brand building, customer service, and leveraging technology. Jamie will enlighten us with his ingenious strategies that have led Everon to become one of the top 50 managed IT companies in the UK. Expect to be enthralled by Jamie's stories about fostering a strong company culture, using an external help desk team and why he sends clients chocolate brownies. 

How does Everon create strong connections with its customers? Jamie explains the company's use of their signature 'impact box' and other personal marketing techniques for creating trust and authority in the Everon brand. He also shares insights into the importance of understanding the lead and buying cycle, and the role technology plays in this process. Find out how Everon navigates the delicate balance of marketing and sales, and the role an IT services business plays in regulated industries.

In our final segment, we delve into the benefits of focusing on a niche like regulated industries and the importance of automation in providing meaningful customer education. Jamie also shares his experience with harnessing the power of AI and pipe drive technology in building a robust, client-centric business. Don't miss this episode filled with invaluable insights from a trailblazer in the IT services sector. Let Jamie's journey inspire your own path to success.

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