The UnNoticed Entrepreneur

How exposing flaws in a potential client can generate massive publicity and win new business.

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October 19, 2023 4:00am

27m

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Learn how taking a proactive approach to exposing the weakness in your client can drive massive media coverage. 

3x entrepreneur Prateek Panda recounts what he did to expose the security risks in a potential client in the Indian banking sector, in the hope that they would buy his Appknox solution.  He shares their response, and what happened next to the business.

This a lesson in public relations, crisis management and taking managed risks.


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