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Struggling to articulate your brand story?

Learn how Jackie Bebenroth helps companies find their voice. As founder of Muse Headquarters, she guides brands to reach their potential through positioning and messaging. Discover how entrepreneurs get trapped inside their businesses, unable to see their true value.

Jackie shares her "productive distancing" technique to help companies gain an outside perspective. Learn how specialization builds perception and commands higher prices. Hear an honest story of niche marketing gone wrong when assumptions met reality. Plus, insights on building a personal brand alongside your company without ego.

Key takeaways include standing for something memorable, asking strategic questions, and aligning internal and external perceptions.

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