The UnNoticed Entrepreneur

It’s Not About You: Customer-Focused Marketing Tips from a Pro

loading...

December 21, 2023 4:00am

24m

Get Noticed! Send a text.

What if your marketing efforts could be fearless, effective, and customer-centric, all at once? Get ready to journey with us into the world of savvy entrepreneurship alongside seasoned business owner, Randy Crane. Learn proven techniques from 40-year marketing veteran Randy, the Fearless Marketer. He reveals how to be “fearless” by moving beyond status quo tactics and focusing on the customer’s journey. Randy stresses understanding problems and desired outcomes through research. Then match messaging to the emotions tied to those needs. He advises optimising content - from websites to social posts - for mobile users. Randy sees AI like ChatGPT as an aid but cautions it lacks human connection. Key takeaways include leveraging different platforms for B2B and B2C, and keeping execution authentic. Randy emphasises that inspiring customers requires learning who they are and solving their problems over promoting yourself. Follow his guidance to drive sales by marketing the emotions behind your products.

Search the whole Internet's podcasts
Listen Notes, The Best Podcast Search Engine

Test before you invest - with PickFu
Run a poll and get in-depth feedback from real people in minutes. Coupon: THEUNNOTICEED

#1 Release Distribution Service
Tell the World about Your Company with e-releases. $130 Off Newsmaker distribution.

Buyers Into Loyal Fans With Incentives
Give away free marketing incentives including free hotel nights.

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the show

Be a podcast guest.

Share your story.

Learn how to get noticed by podcast hosts.

Check out the Podcast Guest Blueprint - click the link below.

https://academy.theunnoticed.cc/