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Buyer Persona Institute President Jim Kraus explodes myths around crafting customer avatars. He reveals proven methodology unlocking what buyers truly prioritize when making decisions.

Listen as Jim maps a 5-point framework identifying core motivators driving purchases. We discuss tips to validate assumptions through buyer interviews, plus using insights to inform messaging.

You’ll discover common persona pitfalls to avoid, ensuring your perspective aligns with real-world needs. Jim shares tactics, like conversation starters, helping sellers exude relevance.

Join us to overhaul your approach, gaining traction and trust. Come away confident to develop personas sparking meaningful connections with customers.

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