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Are you struggling to make your advertising dollars count? Skip Wilson, CEO of Draft Media Partners, unveils the secrets to effective advertising in this episode of The UnNoticed Entrepreneur. Discover why tracking is crucial and how to reach potential customers before they enter the competitive discovery phase. Skip shares insights on creating punchy, focused ad messages and explains why creative content is paramount to campaign success. Learn from his entrepreneurial journey as he pivoted from a SaaS model to a successful white-label advertising management company. Skip also reveals common mistakes in ad planning and offers valuable tips for entrepreneurs, including the importance of listening to disgruntled customers and employees. Whether you're a small business owner or a marketing professional, this episode provides actionable strategies to optimise your advertising efforts and achieve better results.

Recommended book: "The Dreams That Built America" by Alan C. Elliott

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