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Are you an entrepreneur struggling to get your message heard? Discover why podcast guesting could be your secret weapon. Shaahin Cheyene, CEO of PodcastCola, reveals how storytelling through podcasts can outperform traditional advertising in the age of dwindling attention spans. Learn why shotgun pitching doesn't work and how PodcastCola's niche-specific approach ensures you reach the right audience. Shaahin shares insights on the importance of video in podcasting, the ethics of paid placements, and why having a professional represent you is crucial for success. From multi-million dollar company growth to authors selling books, hear real examples of how podcast guesting has transformed businesses. Whether you're a speaker, author, or entrepreneur, this episode offers invaluable advice on leveraging podcasts to amplify your message and grow your brand.

Recommended book: "Billion: How I Became King of the Thrill Pill Cult" by Shaahin Cheyene

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