Packaging Unboxd with Evelio Mattos
Packaging Unboxd is a podcast for packaging design enthusiasts who want to stay up-to-date on the latest trends and best practices. Hosted by Evelio Mattos, the Creative Director of Packaging Design, this podcast features insights from global experts on topics such as sustainable packaging, materials, manufacturing, and recycling. Listeners can learn how to create designs that are not only visually appealing but also environmentally responsible. Whether you're a packaging designer, engineer, or interested in making sustainable packaging choices. Learn more: https://bit.ly/PUSubs
S21 E204 · Sun, April 20, 2025
Design Authentic Cultural Packaging Without Getting Canceled | Ep 204
Work with me:Let's design your packaging - https://www.linkedin.com/in/eveliomattos/Download the tools to design your own packaging - https://idpdirect.com/design-guides/Can you build a mass-market brand rooted in culture without crossing the line of appropriation?In this episode, Evelio Mattos talks with Victor Guardiola, co-founder and CEO of Bawi Agua Fresca, about launching a better-for-you beverage brand inspired by traditional Mexican flavors. We dive into the design decisions that made Bawi stand out on shelf, the importance of hiring diverse creative teams, and how to balance cultural authenticity with broad market appeal. This is a masterclass in packaging strategy, brand positioning, and knowing when consumer feedback trumps your gut—or when it doesn’t.
S21 E203 · Mon, March 24, 2025
How to Design Packaging for the Freezer Aisle | Ep 203
Struggling to make your packaging stand out on crowded shelves? In this episode of Packaging Unboxd, we break down two major redesigns by Chase Design Group—Dorot Gardens, a frozen garlic and herb brand that had to solve the problem of being invisible in the freezer aisle, and Tombstone Pizza, a refresh that modernized the brand while keeping its bold attitude intact. Learn how smart design choices, from color strategy to shelf visibility, can transform a product’s success. Whether you're a designer or launching a CPG brand, this episode delivers insights you can use today.
S21 E202 · Mon, January 06, 2025
2025 Packaging Trends Episode | Ep 202
What will change in 2025 for packaging design and what concerns should brands have? Packaging design is evolving in 2025, listen to 20 top designers breakdown things you need to consider in 2025. Explore the evolving landscape of packaging in 2025 with industry experts like Al Gilbody, Anna Ison, and Dave from Print Design Academy. Discover themes including AI integration, cultural innovation in food packaging, and the rise of sustainable, regenerative, and soluble designs. Learn about the influence of Gen Z aesthetics from Fred Hart, evolving marketing strategies from Sarah Williams, and challenges posed by stringent regulations. With insights from voices like Guillermo Dufranc and Simon Forster, this episode delves into how packaging can transform consumer behavior and contribute positively to the environment, while maintaining creativity and brand storytelling. Designers in this episode include: Simon Forster of Robot-Food Anna Ison of Auros Design Gene Portnoy of Work & Company Al Gilbody of Slice Design Guillermo Dufranc of Tridimage Juan Campdera of Aktiva Fred Hart, Independent Design Consultant Chris Wilson of Stckmn Uwe Melichar of Touch Design Keenan Thompson of Phillip Morris International Matt Hanzly of Enlisted Design Dave Hopkins of Print Design Academy Sarah Williams of Beardwood & Co. Kirk Visola of Mind the Font Andy Kurts of Buttermilk Creative Chris Joscelyn of ButterflyCannon Lisa Cain of Surfit Westrock Vicki Strull, consultant and Evelio Mattos of IDP Direct
S21 E201 · Thu, December 05, 2024
Costco Packaging Design an Expert Guide | Ep
Discover the ultimate guide to Costco packaging design in this must-watch episode! Whether you're a designer, brand manager, or entrepreneur, we break down the secrets to designing packaging that meets Costco packaging requirements and sells. Learn how to navigate the unique challenges of club store packaging, from maximizing pallet efficiency to the "5-second, 5-foot rule" for grabbing customer attention. Find out why Costco demands more than just great design—it requires strategic thinking. We'll dive into the essentials of three-side shoppable pallets, the journey of earning a spot on the Costco floor, and how to innovate with sustainable materials like plastic-free packaging. Stay until the end to uncover the biggest missed opportunity in Costco packaging that could transform your approach to how to design packaging for club stores and beyond. Packed with actionable insights, this episode is your go-to resource for mastering Costco packaging requirements.
S21 E200 · Sat, November 09, 2024
Trump's Impact on Packaging | Ep 200
Trump won, now what? How will his regulations change packaging? Evelio Mattos and Adam Peek dive deep into the implications of political changes on the packaging industry, especially following a significant political event. Their discussion pivots around how key legal and economic shifts are predicted to impact packaging regulations, sourcing, and sustainability practices globally. As the episode unfolds, Evelio and Adam dissect potential regulatory shifts in the United States, emphasizing changes like federal regulations on packaging (EPR) and tariffs. They also explore how such shifts might influence industry activities, from ingredient sourcing to packaging designs. Using comprehensive insights, they explore how increased tariffs and environmental policies could spur changes in the cost and composition of packaging materials. The duo reflects on the possible ramifications of a change in administration policies on sustainable practices and corporate tax rates, urging listeners to prepare for notable expansions and shifts in the industry landscape. About the Guest(s): Evelio is a renowned packaging design expert, with extensive experience in sustainable packaging trends and global manufacturing processes. He is currently Creative Director of IDP Direct, a company integrating innovation in the packaging and design industry worldwide. Adam is a knowledgeable figure in the packaging sector, associated with Myers, a company specializing in paper packaging solutions. Adam has ventured into discussions centering on the industry's evolution in line with political and economic changes. Key Takeaways: Political changes might slow down the federal adoption of packaging-related environmental regulations like EPR, keeping the field at a state level. Tariffs could escalate packaging costs significantly, affecting international corporations and their cost burden, ultimately trickling down to consumers. An increase in recycling and local sourcing might occur as industries adapt to tariff-induced raw material costs and import restrictions. Potential deregulation of health-related products could open new packaging opportunities for innovative markets like psychedelics and nutraceuticals. The packaging sector should anticipate and adapt to various regulatory and economic shifts influenced by new political landscapes. This episode provides deep insights into the intricacies of packaging policies amid political changes. Listeners are encouraged to tune in for a full exploration of how future tariffs and regulations might shape the industry's next chapter. Stay connected for more high-impact discussions on packaging and design dynamics.
S20 E199 · Sat, October 26, 2024
How Base Design ReFreshed a 130 year old Brand | Ep 199
Have a Packaging Question? DM here: https://www.linkedin.com/in/eveliomattos/ In this episode of Packaging Unboxed, host Evelio Mattos explores the transformative power of packaging with Base Design's Geoff Cook and Anthony Franklin. The discussion illuminates how packaging extends beyond mere product protection, serving as a vital component in shaping a brand's identity and engaging its audience on multiple levels. By examining Base Design's comprehensive and world-building approach, the episode provides valuable insights for brands seeking to create cohesive and impactful experiences. Throughout the conversation, Evelio Mattos, along with his guests, delve into the multi-faceted role of packaging in reinforcing brand storytelling and community engagement. They emphasize the importance of consistent visual identity across platforms, discussing how strategic design decisions, such as color and typography, forge memorable brand experiences. Highlighting Base Design's recent work with Bonjournie, the group illustrates how rebranding can renew an institution's image while maintaining its core values, ultimately strengthening its market presence and appeal. The dialogue also touches upon the evolving role of designers within branding agencies. Anthony Franklin reassures that there's a place for lifelong graphic designers who prefer to remain hands-on, emphasizing that career growth can be about honing one’s craft rather than rising up the corporate ladder. This episode serves as a thought-provoking resource for students, agency leaders, and designers seeking to deepen their understanding of brand storytelling and packaging's strategic impact. Guests: Evelio Mattos is the Creative Director at IDP Direct, specializing in high-end packaging for the fashion, tech, and luxury markets. He is also the host of Packaging Unboxed, sharing insights from top designers to provide a deeper look into the creative processes behind brand-defining packaging. Geoff Cook partner at Base Design, an international branding agency. He brings a strategic focus to identity and brand development, working with diverse sectors such as fashion, food, and luxury. His notable projects include rebranding efforts for giants like Apple and H&M. Anthony Franklin is a partner at Base Design, specializing in transforming the brand image for companies across various industries. With a keen eye for detail and a strategic mindset, Anthony has played an instrumental role in rebranding prestigious institutions and aligning them with modern consumer expectations. Key Takeaways: Packaging is more than a protective layer; it is a strategic tool for storytelling and brand identity building. In branding, consistent use of color and design elements across all platforms creates a cohesive and memorable brand experience. Rebranding efforts require a balance between honoring a brand's history and modernizing its image to stay relevant to contemporary consumers. Designers can choose to focus on skil
S20 E198 · Thu, October 17, 2024
Best & Worst Cereal Packaging Design | Ep 198
Evelio & Adam breakdown the best and worst cereal packaging design so you can elevate your packaging easier. Evelio Mattos : Evelio Mattos is a seasoned packaging designer with over 15 years of experience working with luxury brands to introduce innovative packaging solutions to the market. He is also recognized for his public speaking engagements worldwide, where he shares insights on improving packaging design. Adam Peek : Adam Peek has been a prominent figure in the packaging industry for 17 years, engaging in packaging procurement, design, and sales. Adam hosts a podcast dedicated to packaging, conducted a TED talk on the subject, and authored a children's book about packaging, solidifying his role as an influencer in the packaging community. Join Evelio Mattos and Adam Peek as they delve into the fascinating world of cereal packaging on this episode of Packaging Unboxed. From the supermarket aisles to the intricate design choices made by brands, they explore what makes cereal packaging effective and where there's room for improvement. The conversation transitions from the overwhelming conformity found in cereal aisles to innovative ideas that can break the traditional packaging mold. Evelio and Adam discuss their recent visits to supermarkets like Kroger and AJ's, and the ubiquitous sea of yellow that dominates the cereal section. They analyze packaging designs of well-known brands, contemplating standout features and missed opportunities for differentiation. With a focus on SEO keywords such as "cereal packaging design," "supermarket aisle strategies," and "consumer engagement," they provide actionable insights for both established brands and new entrants in the cereal market. The current state of cereal packaging is largely uniform, with a dominant presence of yellow and similar design templates across brands. Innovative packaging ideas, such as more interactive labels or QR codes, can create a competitive edge by enhancing consumer engagement. Evaluating other aisles and products for packaging inspiration may reveal opportunities to stand out from the traditional cereal box approach. Sustainability and efficiency also play key roles, with a shift towards bulk buying and flexible bags offering potential benefits. While strong brand recognition can sometimes overshadow poor design choices, continuous packaging innovation remains crucial for market success. "There's a tremendous amount of conformity in the cereal aisle and not a lot of brands that were doing things to stand out." — Adam Peek "You really have to consider all these little details because this is what makes your packaging stand out." — Evelio Mattos "Why does the brand that's crappy for you have all the fun in the packaging?" — Evelio Mattos "Creating shareable moments, creating games, creating
S20 E197 · Fri, October 11, 2024
Designing Whiskey Bottles with Chad Michaels | Ep 197
Chad Michael is a distinguished packaging designer who has owned and operated his own studio for ten years, specializing in spirit brands. With a background in communication design, Chad has created visually distinct spirit brands like bourbon, whiskey, vodka, and more, also delving into side projects like playing cards and poker chips. His work is deeply rooted in storytelling, balancing ornate and clear designs, and often involves creating custom bottles to encapsulate the brand's full experience. Chad's expertise extends from initial brand strategy through to the final production, ensuring every detail contributes to the overarching story of the brand. In this insightful episode of "Packaging Unboxed," host Evelio Mattos engages with renowned packaging designer Chad Michael, revealing the intricacies of spirit brand design. Chad, who has spent ten years developing unique, story-driven spirit brands, shares his philosophy of creating bespoke packaging that captivates from a distance and continues to unfold up close. He discusses the importance of narrative in design, and how he strives for style distinctiveness with each project, never repeating past designs. Chad's current ventures extend beyond traditional packaging, exploring avenues like video storytelling and the use of innovative materials. Chad's methodical approach to design is deeply rooted in narrative development, supported by an exceptional command of copywriting. Throughout the conversation, the pair touch upon topics like balancing intricate designs with clean aesthetics, and the challenges and joys of working with different spirits, from bourbon to tequila. Drawing inspiration from various sources, Chad emphasizes the importance of a strong brand story as the foundation for creative package design and overall customer experience. Story-Driven Design : Chad stresses the necessity of incorporating a brand's story into every element of its design, from labels to custom bottles. Balancing Design Complexity : An effective package must captivate consumers from afar but also remain visually compelling and comprehensible up close. The Role of Customization : Custom glass plays a pivotal role in making spirits brands stand out, requiring careful consideration of design and production costs. Innovation in Spirit Branding : Chad's design approach incorporates unique materials and extends to video storytelling to create a cohesive brand experience. Client Collaboration : Key to successful design is the partnership with clients, from defining brand strategy to final production, ensuring the brand's story is preserved and celebrated. Stay tuned for more captivating episodes of "Packaging Unboxed." Episode Summary
S20 E196 · Wed, September 25, 2024
Packaging Disaster: Lessons from Oreo and Coke’s Collaboration | Ep 196
We broke down what's wrong with Oreo & Cokes Collab Packaging, and explained how to avoid the same issues. Evelio Mattos: Evelio is a seasoned packaging designer with over 15 years of experience in creating cutting-edge packaging solutions for global fashion, cosmetic, and CPG brands. Known for his insightful talks on packaging design, Evelio hosts the "Packaging Unboxed" podcast, where he shares his extensive knowledge and insights on innovative and effective packaging design. Adam Peek: Adam Peek is a packaging sustainability expert, TED speaker, and advocate for sustainable packaging practices. Currently involved with the United Nations on sustainability initiatives, Adam brings a wealth of knowledge and experience to discussions about eco-friendly packaging solutions and regulatory compliance. In this episode of "Packaging Unboxed," Evelio Mattos and Adam Peek delve into the collaborative packaging effort between Coca-Cola and Oreo. They critically examine what works, what doesn’t, and how this collaboration can compete on the shelf. Evelio and Adam bring their extensive backgrounds in packaging design and sustainability to the conversation, providing a rich analysis of the visual and functional elements of the packaging. Starting with their initial impressions, they discuss the missed opportunities in the visual design, such as the confusing use of colors and hidden iconic elements that fail to convey the collaboration’s essence. They explore how the black and red color scheme diverges from the brands' established color identities, potentially confusing consumers and impacting shelf visibility. The conversation also delves into practical considerations like packaging material choices, functionality, and sustainability, giving listeners critical insights into the complexities of designing effective collaborative packages. Brand Color Consistency is Crucial: Deviating from iconic brand colors (Coke red, Oreo blue) can confuse consumers and reduce shelf visibility. Functional Design Matters: The physical design of the packaging, including ease of opening and material choice, plays a significant role in consumer experience and product preservation. Simplify Visual Elements: Overcomplicating design with too many logos and icons can detract from brand recognition and consumer clarity. Use of Packaging Material: Aligning the packaging material with the product type (e.g., a classic Coke bottle instead of a can for better brand synergy) can enhance the consumer's experience and perception. Involving Target Demographics: Ensuring that packaging decisions are guided by insights from the intended consumer demographic can lead to more effective designs. "Oreo is blue. Great. Coke is red. Collab black. This didn't mak
S20 E195 · Thu, September 19, 2024
Storytelling in Packaging Design with Richard Taylor | Ep 195
The powerful storytelling & branding within commodities can destroy categories. Richard shares his thoughts on standout brands like Liquid Death and provides behind-the-scenes details on successful projects like Seabrook and Horlicks. This conversation dives deep into the nuances of maintaining brand identity and leveraging creativity to break through saturated markets. Richard emphasizes the importance of understanding business problems before jumping into creative solutions, a strategy that has guided Brandon Consultants in their work with established consumer goods brands. They discuss the significance of seamlessly blending emotional storytelling and clear communication in packaging design, illustrated through examples like the evolution of Seabrook's packaging and the transformation of Horlicks from sleep aid to relaxation beverage. Moreover, the episode touches on the trends in today's packaging industry, emphasizing the need for maintaining brand integrity while staying current in a rapidly evolving market. About the Guest: Richard Brandon Taylor is the co-founder of Brandon Consultants, a branding and design agency. With extensive experience in the Middle East and the UK through significant agencies such as WPP's Brand Union and Landor Associates, he has honed his expertise in growing iconic brands. Richard specializes in finding creative solutions for businesses in commoditized categories, combining a strategic approach with creative execution. His background in client service, strategy, and commercial understanding makes him a valuable leader in the branding industry. Key Takeaways: Branding in Commoditized Markets: Creativity is key to standing out in saturated markets, as illustrated by successful brands like Liquid Death and Seabrook. Emotional Storytelling: Packaging must convey a story that resonates with consumers emotionally, making products like Horlicks not just about sleep, but about relaxation and comfort. Client Insights: Understanding the client's business problems is essential to creating effective design solutions that drive growth and solve underlying issues. Trends in Packaging: The rise of bold, provocative packaging and the importance of balancing trends with long-term brand integrity. Category Disruption: Potential for innovation in traditionally dull categories, such as water, toilet tissue, and cleaning products, through unique storytelling and design. Notable Quotes: "I love challenger brands that do that… just use creativity and you might find a way." "You see the challenges that have been faced internally within the organization by looking at their packaging." "Brands need to have a heart, brands still have to have a truth to them that people buy into." "We've always looked at what's the business problem trying to solve, how can brand help that, and then how can creativity help brand." "It's really interesting, you can tap into the culture of a nation through a supermarket." Resources: Richard Taylor on Linke
S20 E194 · Mon, September 09, 2024
Packaging Today - Packaging Failures: When Marketing Goes Too Far | EP
In this lively packaging-focused episode from September 9, three leading voices in the field—Evelio Mattos, Cory Connors, and Adam Peek—share the latest trends and controversies in the world of packaging. Cory Connors, known for his "Sustainable Packaging Podcast," and Adam Peek from "People of Packaging Podcast," join Evelio Mattos, host of "Packaging Unboxed," to explore hot topics in the industry, including a lawsuit against Hershey's and Capri Sun's bold marketing moves. The episode kicks off with some light-hearted banter before diving into the main stories. The discussion on Hershey's addresses a significant lawsuit about misleading packaging, where the trio debates the expectations versus reality in product presentation. They express concerns over what a ruling in favor of the plaintiff might imply for the broader packaging industry. Following that, the hosts turn their attention to Capri Sun, spotlighting Capri Sun's experiment with selling entire pallets directly to consumers and their controversial switch to plastic bottles from their iconic pouches. The hosts examine the marketing genius behind such moves and their implications for the brand and consumers. Lawsuit Against Hershey's : The hosts discuss the $5 million lawsuit against Hershey's for allegedly misleading packaging of Reese's Peanut Butter Cups during Halloween. They emphasize the importance of accurate product representation to avoid legal repercussions and maintain consumer trust. Capri Sun's Marketing Strategy : Capri Sun's decision to sell pallets of pouches and the introduction of plastic bottles spark a debate. The move is seen as a brilliant marketing strategy despite its potential environmental impact. Sustainable Packaging Innovations : Cory Connors talks about upcoming discussions at the London Packaging Week on maintaining high-end packaging while ensuring sustainability. Specific innovations include Bailey's paper bottles and Guinness' recyclable nitro injectors. Consumer Expectations and Packaging Design : The episode highlights the need for brands to consider consumer perceptions and potential legal vulnerabilities when designing packaging. Networking in Packaging : Adam Peek underscores the importance of leveraging social networks to solve industry challenges, citing his recent experiences with Western Michigan University and Green Blue. Cory Connors : "I think they aren't very accurate as to the description on the packaging. They're kind of more of a ghost-shaped blob of chocolate and peanut butter goodness." Adam Peek : "It would be insane for somebody to be like, I am suing Project Hive Pet Company because this did not contain any of these actual
S20 E193 · Wed, September 04, 2024
Design Smarter: Business Strategy for Creatives | Ep 193
Learn how to build a profitable career in design with Fred Hart. Fred Hart is an experienced designer and brand strategist who recently transitioned into a new venture after building and leading the design agency, Interact Brands, for nine years. Under his leadership, Interact Brands grew from a 3-person team to a thriving 30-person agency known for its work in the Consumer Packaged Goods (CPG) space, collaborating with notable brands like Nestle and Dr. Squatch. Fred is recognized for his strategic approach to design and his ability to connect business challenges with creative solutions. In this episode, Evelio Mattos is joined by Fred Hart, an industry veteran who recently stepped away from his successful design agency, Interact Brands. Fred shares his journey from moving to Boulder to join a small agency to growing it into a significant player in the CPG branding space. He highlights the importance of learning on the job, the challenges and rewards of scaling an agency, and the nuances of integrating sustainability into brand strategy. Fred also talks about his new endeavors and the insights he's gathered from years of experience in the design industry. As Fred delves into the episode, he explains the dynamics of transitioning from student to professional, emphasizing the necessity of being "paid to learn." He discusses the critical moments that signal agency growth, the impact of COVID-19 on work culture, and the delicate balance of hiring for talent while managing workload. Fred offers practical advice on entering and thriving in the design industry, focusing on the need for strategic thinking and understanding the multifaceted nature of brand building. Building a Design Career: Fred Hart highlights the journey from learning on the job to becoming a proficient performer in the industry. Scaling an Agency: Key insights into growing a small design team into a 30-person agency, including the importance of hiring and embracing remote work. Strategic Brand Building: Fred discusses the role of strategic thinking in creating successful brands and navigating challenges like sustainability. Consumer-Centric Design: The need to understand consumer priorities and how to position brands effectively to meet their desires and needs. Industry Trends: Fred shares his thoughts on the future of design, the rise of freelance contractors, and the potential shift away from traditional agency models. "There are times in your career where you're paid to learn, and then there are other times where you're paid because you can perform." "If you're great at it, you will be paid." "We hire for character because everyone's going to learn skills on the job." "The more stable a business is or the more that it's found a product m
S20 E192 · Thu, August 29, 2024
Grads: Ultimate Strategy to Get Hired Now | Ep 192
We're handing the reins to recent graduate Grace Lee, she's interviewing me to find out the answers to the questions every graduate is asking today. How to get hired, how to get noticed, can I even find a job today? Need help with your packaging? https://www.linkedin.com/in/eveliomattos/ We get into it all. So if you've just graduated, are having a hard time finding a job, sit down, listen up, and let's get to it. Evelio Mattos is an established voice in the packaging design industry with an extensive background, having worked with high-profile brands like Lady Gaga, Barney's New York, Tesla, and Google. His expertise spans across various sectors including fashion, tech, and retail, emphasizing sustainability in packaging. Evelio's rich experience and innovative approach make him a significant figure in the packaging world. Grace Lee is a recent graduate from the prestigious Pratt Institute's Packaging Identities and Systems Design Graduate Program in Brooklyn. With a passion for creative and sustainable design, Grace represents a new wave of designers poised to make impactful contributions to the industry. Episode Summary: In this insightful episode of Packaging Unboxed, host Grace Lee delves into the packaging design industry with the knowledgeable and seasoned Evelio Mattos. Grace, representing the fresh cohort of design graduates, brings forth pressing questions about the industry's dynamics, particularly concerning sustainability, innovation, and the integration of new technology such as AI. Evelio's extensive background and hands-on experience provide rich, practical insights that are invaluable for new designers entering the field. The conversation navigates through key projects and experiences that have shaped Evelio's career, including his initial foray into packaging design and notable collaborations with brands like Lady Gaga and Tesla. Through this episode, listeners gain an understanding of the evolution of packaging design and the critical role it plays in branding and consumer decision-making. Evelio emphasizes the importance of being client-facing and understanding different facets of the industry from procurement to distribution, underscoring the intrinsic relationship between design and business profitability. Key Takeaways: Client Interaction is Crucial: Being client-facing and understanding the nuances of finance, procurement, and distribution can significantly enhance a designer’s value. Importance of AI: Embrace AI as a tool to speed up concept iterations and improve the efficiency of the design workflow. Build a Strong Social Presence: Utilize LinkedIn and other social media platforms to showcase your work and build a professional network. Understanding Sustainability: Ensure your design solutions align with a brand's sustainability goals, recognizing that trade-offs are often necessary. Start Small to Climb Big: Entry-level positions, even those seen as mundane, provide foundational knowledge and opportunities fo
S20 E191 · Mon, August 26, 2024
Google’s Groundbreaking Packaging: A Deep Dive | EP 191
About the Guest(s): Miguel Arevalo : Miguel Arevalo is a prominent figure in the packaging industry, currently working with Google's packaging team. He has made significant contributions to sustainable packaging solutions and is an advocate for plastic-free packaging. Miguel's work focuses on creating eco-friendly packaging designs that enhance the consumer experience while meeting environmental goals. He has shared his expertise at various industry events and is known for fostering innovation in sustainable materials and processes. In this episode of Packaging Today, Evelio Mattos, Adam Peek, and Cory Connors host a compelling discussion with Miguel Arevalo from Google's packaging team. As they dive into the world of sustainable packaging, the hosts explore Google's transition to plastic-free packaging, emphasizing eco-friendly practices and innovations. Miguel shares insights on the collaborative efforts that led to this achievement and the importance of making sustainable choices in packaging. Throughout the episode, core themes such as sustainable packaging solutions, the role of Google Maps and its plastic-free packaging, and the challenges and triumphs of transitioning to eco-friendly materials are discussed. Miguel highlights the importance of creating a memorable unboxing experience while ensuring packaging is easily recyclable. He also discusses how Google leveraged partnerships and technological advancements to achieve their goals. The conversation touches on the broader implications of sustainable packaging for other brands and industries. Google's transition to plastic-free packaging involved a collaborative effort and innovative solutions. The new packaging focuses on creating a memorable unboxing experience with textures and sounds that emphasize recyclability. Google has made their plastic-free packaging guide available for other brands to use, promoting widespread sustainability. Advanced sorting technologies and improved materials are crucial for enhancing recyclability and reducing contamination in recycling streams. Sustainable packaging requires continuous innovation and collaboration within the industry to achieve progress, not just perfection. "Our team does an amazing job to make that work. It takes a village and we have an amazing team." – Miguel Arevalo "Consumer convenience is key. Our main goal was to have packaging that can easily be recycled by anyone, anywhere." – Miguel Arevalo "We believe that we all are in this boat together. It's about what everyone can be able to do, not just Google." – Miguel Arevalo "We aim for progress, not perfection, in our sustainable packaging journey." – Miguel Arevalo <a href="https://sustainability.google/reports/plastic-free-pac
S20 E190 · Wed, August 21, 2024
Design Career from the Masters : James Victore | Ep 190
Episode 190 with James Victore, drops the career advice you need to hear right now. James Victore is a renowned graphic designer, artist, and motivational speaker known for his unapologetically bold and unconventional design work. Author of books such as "Feck Perfuction", James has been featured in museums worldwide including MoMA, and has received numerous accolades throughout his career. Now residing in Texas, James focuses on educating and inspiring creatives through workshops, coaching, and his online presence. He is the force behind the website "Your Work is a Gift" where he offers guidance to those seeking to deepen their creative practice. Get coached by none other than James Victore: https://www.yourworkisagift.com Watch James' channel on YouTube: https://www.youtube.com/@UCNeCzet_WoNEaysTCgZSdkQ Episode Summary: Join us in this enlightening episode as we delve into the mind of James Victore, a trailblazing designer and artist whose influence and work have shaped the world of creative design. With your host, Evelio Mattos, James reflects on the evolution of design education, the importance of creativity, and the journey from being a creator to becoming an impactful mentor. In a candid and engaging conversation, James discusses the challenges facing today’s young designers, the role of social media, and the concept of sustaining creativity amidst life's demands. He emphasizes the importance of maintaining authenticity and curiosity in one's work and sheds light on the significant transitions within the industry, mentioning renowned figures like David Carson and others. Other key topics include the transformation in learning models, the impacts of AI, and James’ personal journey from winning prestigious awards to focusing on his true calling as an educator and motivator. Key Takeaways: On Creativity and Play: Maintaining a sense of play and curiosity is crucial for sustainably creative and meaningful design work. Industry Changes: James explores the evolution of the design industry, discussing how specialization and the rise of AI are redefining traditional models, including the potential decline of large design agencies. Authenticity and Confidence: True confidence stems from authenticity; embracing one’s unique identity can lead to a more fulfilling and impactful career. Designer to Mentor: Transitioning from being a practicing designer to becoming an educator and coach has allowed James to empower others, highlighting the importance of asking for what you want. Educational Evolution: The traditional university model is increasingly outdated with new, more dynamic and tailored approaches to learning emerging in its place. Notable Quotes: "I love setting students on fire, I want to get them before they get all these preconceived notions." – James Victore "The things that made you weird as a kid make you great today." – James Victore "Tell them who you are. Don't let people guess." – James Victore "I'm not in the art industry or d
S19 E189 · Thu, August 15, 2024
The One Man Agency Winning All The Awards - STCKMN | Ep 189
If you want to learn how to design packaging or build a one man agency, Chris Wilson the sole designer behind Stckmn, a multidisciplinary design studio based in Glasgow, Scotland will explain it all. The one man agency winning all the awards StckMn: https://www.stckmn.com With a background in industrial design and extensive experience in various facets of branding, packaging, and graphic design, Chris has crafted a diverse range of projects that have garnered significant recognition. Known for his innovative approach and hands-on execution, Chris has successfully navigated the design world, creating standout works for clients from startups to large brands. Episode Summary: In this enlightening episode, Evelio Mattos sits down with Chris Wilson, the creative force behind Stckmn, a one-man design studio based in Glasgow, Scotland. Chris shares his journey from studying industrial design to becoming a multifaceted designer, blending disciplines like branding, packaging, and graphic design. He delves into the transitions that led him to establish Stckmn and the challenges and triumphs of managing a solo design studio. Chris Wilson discusses the intricacies of working on bespoke design projects, particularly in the realm of packaging design for luxury products. He highlights his approach to conceptualizing and executing award-winning designs, such as "The Only Drop" whiskey packaging, and the importance of storytelling in creating impactful designs. Throughout the conversation, Chris emphasizes the importance of continuous learning, the value of networking, and balancing work with personal well-being. Key Takeaways: Multidisciplinary Approach: Chris's journey from industrial to graphic design showcases the importance of versatility in the creative industry. Solo Studio Dynamics: Insights into managing a one-man design studio, balancing client demands, and maintaining high-quality work. Packaging Design Excellence: Detailed exploration of the conceptualization and execution of "The Only Drop" whiskey packaging. Importance of Storytelling: The role of narrative and brand heritage in creating compelling and memorable designs. Work-Life Balance: Chris shares his personal experiences on managing workload and maintaining mental and physical health. Notable Quotes: "I kind of jokingly describe myself as a polyamorous designer because I love all things creative, and I'm not tied to a single discipline." "It feels like a backstep to a point, but I knew that if I was able to do it and get out there and sustain it for a couple of years, I thought, right, if I can do it, we'll see what happens." "One of the things that clients really connect with is the idea that you're there from start to finish. It's you. Every part of the project, it's you." "There's a lot of work out there. There's always going to be another job. The work is important, but giving yourself a break is more important." "Copywriting is so critical. You can work with what you have, and you can
S19 E188 · Thu, August 08, 2024
The Science Behind Packaging Design | Ep 188
Need packaging help? Click here to just ask! Fernando Arendar, founder of Nitid Studio, specializes in science-based packaging design. He uses studies and research to understand the psychological and sensory factors that influence consumer behavior. In his LinkedIn posts, he presents side-by-side images and asks viewers to choose based on how they feel. The choices often reveal the impact of design elements like patterns, fonts, and shapes on perception. For example, round shapes are associated with sweetness, while angular shapes can be seen as dangerous. Designers should consider the desired perception of a product and understand their target audience to create effective packaging. The conversation explores the importance of clear and effective packaging design. It emphasizes the need to prioritize key attributes and convey them in a way that is easy for consumers to understand. The discussion touches on the use of color to communicate flavors and the challenges of designing for different cultural associations. It also highlights common packaging design mistakes, such as including too much information and trying to be trendy or original. The conversation concludes with a discussion on the role of awards in the industry and the importance of designing packaging that sells products. Takeaways Science-based design in packaging considers the psychological and sensory factors that influence consumer behavior. Design elements like patterns, fonts, and shapes can impact perception and influence consumer choices. Round shapes are often associated with sweetness, while angular shapes can be seen as dangerous. Designers should consider the desired perception of a product and understand their target audience to create effective packaging. Prioritize key attributes and convey them clearly in packaging design. Consider cultural associations and color symbolism when choosing colors for packaging. Avoid common packaging design mistakes, such as including too much information and trying to be trendy or original. Design packaging that sells products, rather than focusing solely on winning awards.
S19 E241 · Fri, August 02, 2024
Career Advice for Designers Today | Ep 187
In this insightful episode, we delve into the journey from designer to creative director, offering invaluable advice and strategies for those eager to climb the creative ladder. Join us as industry veterans share their personal experiences, discussing the challenges and triumphs they faced along the way. Learn how to build a standout personal brand, navigate client relationships, and infuse your work with authenticity and humor. Whether you're a young designer just starting out or a seasoned professional looking to take the next step, this episode is packed with actionable tips and inspiring stories to help you elevate your career and make a lasting impact in the creative industry. Don't miss out on this opportunity to gain the insights you need to become a successful creative director!
S19 E186 · Thu, August 01, 2024
Packaging Critique | Ep 186
Get help with your packaging: / eveliomattos Jesse Goldman is a proficient motion designer known for his innovative work in integrating motion graphics with traditional design principles. Jesse has contributed to numerous high-profile projects and is celebrated for his creative storytelling capabilities. He is active on Instagram, where he shares insights into his design process and engages with a vibrant community of fellow designers and enthusiasts. Follow Jesse Here: / contdinthecomments Learn about Jesse's work here: https://www.jessegoldman.work Episode Summary: In this episode of "Packaging Unboxed" with Evelio Mattos, the discussion dives into the complexities of packaging design and consumer behavior as influenced by visually striking product packaging. Evelio and Jesse Goldman explore the vast yet intricate world of consumer packaged goods, as presented through the lens of Snackshots’ popular newsletter, which showcases the latest trends in CPG and food packaging. The episode emphasizes the importance and impact of packaging design on consumer choices, touching on the concept of 'decision fatigue' caused by the overwhelming array of visually stunning products on the shelf. By examining various products and their packaging, Jesse and Evelio discuss the balance between aesthetics and practicality, the role of branding in consumer trust, and how the saturation of creative designs may eventually influence shopping behaviors. The conversation also delves into the potential mistrust towards highly designed products and the cultural implications of design-heavy consumer goods. Key Takeaways: The overabundance of eye-catching packaging designs can lead to decision fatigue among consumers. The role of branding extends beyond the product, embedding into lifestyle and ethical choices which may weigh
S185 E19 · Thu, July 25, 2024
Smart Packaging Ideas ft. Cameron Worth of Io.TT | Ep 185
About the Guest(s): Cameron Worth : Cameron Worth is a leading figure in the Internet of Things (IoT) industry and the founder of the first IoT agency, SharpEnd. With over a decade of experience, Cameron has been a pioneer in championing IoT innovations for global brands. His agency, SharpEnd, specializes in connecting brands to consumers through IoT-enabled packaging and products. Recently, SharpEnd received significant investment from Fedrigoni Bain Capital, ensuring the continued growth and influence of Cameron's innovative endeavors in the IoT landscape. In this engaging episode, host Cameron Worth delves into the fascinating world of IoT and its application in connected packaging. Cameron shares his journey from starting the first IoT agency to pioneering data-driven consumer engagement through smart packaging solutions. The episode provides a deep dive into how IoT can transform traditional packaging into interactive experiences, offering unique insights into the integration of technology in the packaging industry. The discussion covers practical applications of connected packaging, such as creating emotional engagements and tracking consumer interactions with products. Cameron discusses various use cases, from enhancing consumer loyalty to improving sustainability practices through smart packaging. He highlights how IoT can be a powerful tool for brands to gain deep insights into consumer behavior, improve supply chain transparency, and offer personalized experiences. The episode is a comprehensive guide for brands and creatives looking to innovate through connected packaging and smart solutions. IoT and Consumer Engagement : IoT transforms packaging from a static medium to an interactive experience, enhancing consumer engagement and providing invaluable data insights. Versatile Applications : Connected packaging can be used for loyalty programs, personalized experiences, anti-counterfeiting measures, and improving product traceability. Technology Integration : Understanding the different technologies like QR codes, NFC, and AR, and their respective costs and applications is crucial for leveraging IoT in packaging. Sustainability Focus : Smart packaging can support sustainability goals by improving traceability, providing recycling information, and enabling resale opportunities. Industry Collaboration : Partnerships, like the recent investment from Fedrigoni Bain Capital in SharpEnd, enhance capabilities and expand the reach of IoT innovations. "If you look to the future and say, okay, QR codes are around… Imagine if you could put those technologies into your products to make those products interactive." "NFC is great for authentication and a kind of a higher-end consumer experience…because it's discreet. You can't see it, but you d
S19 E186 · Wed, July 17, 2024
EPR Laws Everything You Need To Know Now | Ep 184
Get help with your packaging:https://www.linkedin.com/in/eveliomattos/ If you're going to learn how to design packaging, you need to know the laws that will govern your material decisions around the world.In this episode Paul Kearns and Evelio Mattos explain how EPR, extended producer responsibility laws will impact your brand's packaging decisions and what you need to do today to avoid upcoming fines. Connect with Paul Kearns on LinkedIn:https://www.linkedin.com/in/paulkearns82/And learn more about Anthesis:https://www.anthesisgroup.com Paul Kearns is a key figure at Anthesis, where he lends his expertise on extended producer responsibility (EPR) and sustainability. With years of experience and a deep understanding of eprhemenite, Paul provides valuable insights to companies looking to navigate the complexities of EPR laws across different regions. His work helps brands become more environmentally responsible while aligning with global and local regulations. Support our sponsors: Order your packaging directly from the factory: https://www.idpdirect.com Get paper that dissolves for your labels: https://www.smartsolve.com Manage your specifications for EPR: https://www.specright.com Episode Summary: In this episode, host Evelio Mattos welcomes Paul Kearns from Anthesis to delve deep into the subject of extended producer responsibility (EPR). As EPR laws gain momentum both in Europe and the United States, Paul explains what EPR is, why it matters, and how businesses can navigate these regulations effectively. Bringing clarity to a complex topic, Paul shares practical advice on how brands can adapt to comply with EPR laws and benefit from these changes. Extended producer responsibility (EPR) is a policy approach aimed at reducing the overall environmental impact of product packaging. Paul discusses the historical context of EPR, its implementation in Europe, and how the U.S. is catching up with states like California, Colorado, and Oregon leading the way. He emphasizes that EPR is designed to shift the burden of waste management from taxpayers to producers, who would then be incentivized to choose recyclable and sustainable packaging materials. This conversation also covers the vital role of Producer Responsibility Organizations (PROs) in managing the collection, sorting, and recycling of these materials. Key Takeaways: Understanding EPR: Extended Producer Responsibility aims to shift waste management costs from taxpayers to producers, encouraging the use of sustainable packaging. Definition of a Producer: Generally, the producer is the brand that first markets the product rather than the packaging manufacturer. Ecomodulation: Brands are incentivized through ecomodulation to use recyclable materials, lowering their EPR fees.
S19 E183 · Sun, July 07, 2024
The Material Replacing Plastic Packaging | Ep 183
About the Guest(s):Tim Silman Tim Silman is the Program Director at Lonely Whale, a renowned organization dedicated to preventing ocean plastic pollution. Co-founded by actor Adrian Grenier in 2015, Lonely Whale leverages storytelling, modern marketing techniques, and collaborative partnerships to tackle ocean plastic pollution. Tim, based in Charlottesville, Virginia, leads innovative projects and campaigns focused on sustainable solutions, such as the Plastic Innovation Prize. Join Evelio Mattos in an insightful conversation with Tim Silman, Program Director at Lonely Whale. This episode dives deep into the issues of ocean plastic pollution, highlighting innovative initiatives and sustainable practices. Tim shares his journey, the mission of Lonely Whale, and how radical collaboration and modern marketing are creating new pathways toward a plastic-free ocean. Lonely Whale focuses on reducing ocean plastic, with campaigns like "Stop Sucking" and initiatives like Nextway Plastics and the Ocean Heroes program. Tim discusses the impact of thin film plastics, innovative solutions using seaweed-derived materials, and the importance of biodegradable plastics. Brands are encouraged to integrate these new materials into their supply chains, with complex challenges of scaling these solutions being addressed through collaborative efforts. Urgency of Ocean Plastic Pollution : An estimated 11 million metric tons of plastic enter the oceans yearly, expected to triple by 2040. Lonely Whale's Strategic Approach : The organization uses storytelling, campaigns, and collaborations to drive change and innovate solutions for ocean plastics. Innovative Alternatives : The Plastic Innovation Prize highlights seaweed-based biodegradable alternatives to thin film plastic, showcasing winners such as Sway, Zero Circle, and Notpla. Role of Designers and Brands : Designers and brands play a crucial role in sustainability by integrating innovative materials and setting realistic yet ambitious goals. Future Steps : Loneliness is focused on educating and expanding their initiatives while seeking new problematic materials to tackle in the fight against plastic pollution. "Our center has really been around leveraging storytelling and modern marketing techniques and radical collaboration with brands and other partners to change the trajectory of ocean plastic pollution." — Tim Silman "It's a humongous problem. People may be familiar with the Pacific garbage patch, with the impact on marine life now emerging more on human health and climate." — Tim Silman "Biodegradable doesn't actually mean anything. It's kind of industry greenwashing, unfortunately. Biologically degradable is a term we use to demarcate that." — Tim Silman "Think about the consumer and their behavior, and how they interact with your product, to
S19 E182 · Mon, July 01, 2024
The Future of Ocean Plastics | Ep 182
Get help creating your sustainable packaging: https://www.linkedin.com/in/eveliomat... About the Guest(s): Tim Silman is the Program Director at Lonely Whale, a renowned organization dedicated to preventing ocean plastic pollution. Co-founded by actor Adrian Grenier in 2015, Lonely Whale leverages storytelling, modern marketing techniques, and collaborative partnerships to tackle ocean plastic pollution. Tim, based in Charlottesville, Virginia, leads innovative projects and campaigns focused on sustainable solutions, such as the Plastic Innovation Prize. **Support the show sponsors: Download the how to design sustainable packaging guide: https://idpdirect.com/design_guides/ Learn how to manage your packaging specifications: https://specright.com Learn more about dissolvable packaging materials: https://smartsolve.com Episode Summary: Join Evelio Mattos in an insightful conversation with Tim Silman, Program Director at Lonely Whale. This episode dives deep into the issues of ocean plastic pollution, highlighting innovative initiatives and sustainable practices. Tim shares his journey, the mission of Lonely Whale, and how radical collaboration and modern marketing are creating new pathways toward a plastic-free ocean. Lonely Whale focuses on reducing ocean plastic, with campaigns like "Stop Sucking" and initiatives like Nextway Plastics and the Ocean Heroes program. Tim discusses the impact of thin film plastics, innovative solutions using seaweed-derived materi
S19 E181 · Thu, June 27, 2024
When All Packaging Looks the Same Do this | Ep 181
Get help with your packaging from Evelio: https://www.linkedin.com/in/eveliomattos/ About the Guest(s): Simon Forster is the versatile founder and Creative Director at Robot Food, an award-winning branding and packaging design agency. With a keen interest in launching disruptive brands, Simon has successfully led numerous projects, both for clients and his own ventures. His deep understanding of retail strategy, consumer behavior, and creative branding makes him a notable expert in the field. Connect with Simon: https:www.robot-food.com Evelio Mattos is a seasoned designer and creative director known for his thought leadership in packaging design and branding. He frequently engages with industry experts to discuss challenges and trends in the design world through his podcast. Support our sponsors: Order packaging directly from the factory: www.IDPdirect.com Manage your packaging specifications: www.specright.com The paper that dissolves in water for packaging: www.smartsolve.com Episode Summary: In this engaging episode, Evelio Mattos converses with Simon Forster, the Creative Director of Robot Food. The discussion dives into the essence of what makes a brand disruptive, focusing on branding and packaging strategies that set brands apart from their competitors. Simon shares valuable lessons from his own entrepreneurial journey, including the initial missteps and eventual pivot that led to the success of his skincare brand, Stories and Ink. Their conversation not only covers the practicalities of launching a brand but also delves into emotional branding and the power of resonating deeply with the target audience. Simon draws from his extensive experience to highlight the intricacies of truly understanding one's consumer base and the importance of building a strong community around a brand. He emphasizes that disruption is not just about being loud and brash, but about cutting through the noise with authenticity and relevance. They also discuss the significance of tone of voice, copywriting, and creative flexibility in branding. Through real-life examples such as the Brooklyn Brewery rebrand, Simon illustrates how subtle yet strategic design changes can make a monumental impact in a crowded marketplace. Key Takeaways: Importance of Community: Building a brand starts with understanding and nurturing a community around it. Subtle Disruption: Effective branding isn’t always about being the loudest; sometimes, the most subtle changes can create significant disruption. Copywriting Matters: Quality copywriting is often undervalued but is crucial for a brand’s voice and resonance. Learning from Mistakes: Early entrepreneurial missteps provide invaluable learning opportunities that shape future success. Emotional Branding: Brands that tap into consumer emotions and values establish stronger loyalties.
S19 E180 · Mon, June 24, 2024
Packaging Today - Are Bioplastics Just Vegan Plastics? | Ep 180
Amazon gets rid of their plastic air pillows and shifts to paper void fill packaging. Is paper actually better than plastic? How companies making paper out of seaweed may be damaging the ocean floor in the race to replace fossil fuel plastic. How New York defeat the latest plastic packaging bill and set the state back in its path to a sustainable future. Get the latest in packaging industry news, stripped from the headlines with the industry's PVU (Packaging Victim's Unit) dun-dun. Join Evelio, Cory, and Adam every week for a live discussion, terrible jokes, and a community environment to kick off your week. Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/66735240...
S18 E179 · Thu, June 20, 2024
Are Design Awards Worth It? | Ep 179
Need packaging, talk to Evelio: https://www.linkedin.com/in/eveliomattos/ Wanna work with Robot-Food? https://www.robot-food.com Simon Forster is the founder of Robot Food, a design and branding agency known for its disruptive and innovative approach. With a background in art and a history rooted in punk and skate culture, Simon has cultivated a reputation for questioning the status quo and pushing creative boundaries. His journey began with running a surfskate brand funded by Joey Ramone, marking the beginning of his love affair with branding. Today, Simon and his team at Robot Food are dedicated to creating impactful and standout strategies for their clients. Support our sponsors: Factory Direct Packaging Manufacturing: https://www.idpdirect.com Manage your packaging specifications: https://www.specright.com Sustainable packaging that dissolves in water: https://www.smartsolve.com Episode Summary: In this thought-provoking episode, Simon Forster of Robot Food sits down with Evelio Mattos to discuss the controversial subject of design awards. Simon shares his critical views on the relevance and necessity of such accolades in the industry, outlining how awards can sometimes compromise the integrity of the work and may not ultimately benefit design agencies. The conversation touches on the cost implications and the often-overlooked downside of getting trapped in a cycle of constantly chasing awards. Simon's punk-rock ethos and commitment to authentic, disruptive design shine throughout the discussion, challenging the conventional wisdom around what it means to be successful in the design world. Simon highlights the hefty financial burden of entering design awards and questions their true value to clients. He explains that his agency's growth and reputation have been built on delivering results rather than chasing recognition through awards. Simon emphasizes that clients prioritize results such as increased sales and brand impact over industry accolades. With a background that includes leading a skate brand funded by Joey Ramone, Simon blends his punk roots with his professional journey to foster a unique and rebellious approach at Robot Food, encouraging brands to stand out rather than conform. Key Takeaways: The Cost of Awards: Design awards come with significant entry fees and additional costs if you win, which can be a heavy burden for startups. Client Priorities: Clients are more interested in tangible business results rather than whether an agency has won awards. Disruptive Design: Success in design comes from questioning the norm and creating emotionally and visually disruptive work. Agency Culture: A rebellious, questioning attitude within an agency can foster innovation and lead to standout work. Alternative Recognition: Rather than seeking awards, Simon advocates for cutting through the noise by delivering exceptional client outcomes. Dive into the full episode to explore these insights and more, as Simon Forster shares his candid pers
S18 E178 · Thu, June 20, 2024
Fighting Plastic Pollution with Tom Jackson | Ep 178
Discuss your packaging with Evelio Mattos Tom Jackson is the co-founder of Honest Ocean, a company focused on managing the supply chains of recycled plastics from source to manufacturing. Based in Indonesia, Tom works closely with local communities and recycling centers to collect and process ocean-bound plastics, aiming to transform waste into valuable materials for various industries. In this enlightening episode, Evelio Mattos sits down with Tom Jackson, co-founder of Honest Ocean, to discuss the harsh realities of plastic pollution in Indonesia and its devastating impact on the environment and local communities. Tom shares his journey from working on private superyachts to founding a company dedicated to recycling and repurposing ocean-bound plastic, offering insight into the complexities and challenges of the recycling process. Throughout the conversation, Tom explains how Honest Ocean collaborates with local coastal communities to collect plastics, which are then processed and sold to brands committed to sustainability. He touches on the dire state of Indonesian beaches, clogged with waste, and highlights the importance of creating a circular economy. The episode delves into the technical aspects of processing different types of plastics and the efforts to find innovative solutions for unrecyclable waste. Tom also discusses the crucial role of technology and the need for significant investment to effectively tackle plastic pollution on a global scale. Plastic Pollution Crisis: Indonesia’s beaches are inundated with plastic waste, significantly affecting local communities and the environment. Community Collaboration: Honest Ocean empowers local communities by employing them in the collection and processing of ocean-bound plastics. Comprehensive Recycling: The company processes a variety of plastics, including PET, PP, and HDPE, and is working on solutions for unrecyclable waste. Impactful Partnerships: Brands can significantly contribute to environmental sustainability by sourcing recycled plastics from Honest Ocean, creating positive social and economic effects. Innovative Solutions Needed: There is a pressing need for advanced technology and investment to manage and repurpose waste efficiently. "Now you change it from fish to plastic and try to pay them, if not more than what they were getting it for before." - Tom Jackson "The first seven to eight foot of the beach is plastic mixed in with that seaweed." - Tom Jackson "United States, UK, Germany, we're all still exporting waste to countries like Indonesia." - Tom Jackson "Changing lives through plastic collection, it's not just pla
S18 E177 · Sat, June 08, 2024
Designing Packaging that Dissolves | Ep 177
Get help with your next packaging design project from Evelio directly. DM him on LInkedIn here: https://www.linkedin.com/in/eveliomattos/ Support our sponsors: Order packaging manufactured factory-direct from IDPdirect.com Manage your packaging specifications globally with Specright.com Learn more about dissolvable papers from Smartsolve.com About the Guest(s): Alex Abbott: Alex Abbott is the Director of Sales and Business Development at Smartsolve.com , a company renowned for its innovative water-soluble packaging solutions. With a rich background in rigid plastics, Alex brings a wealth of experience in packaging and sustainability. His expertise spans across sales strategy, product development, and fostering industry partnerships, making him a pivotal figure in steering Smartsolve’s mission towards more sustainable packaging solutions. Episode Summary: In this engaging episode, host Evelio Mattos sits down with Alex Abbott from Smartsolve to delve into the fascinating world of water-soluble packaging. They explore how Smartsolve's innovative materials, derived from FSC-certified wood and paper, can revolutionize the packaging industry by offering sustainable, compostable, and recyclable options. The conversation touches on the diverse applications of these materials, from personal care products to food packaging, aiming to eliminate traditional single-use plastics and enhance end-of-life outcomes for packaging. Throughout the episode, Alex explains the science behind Smartsolve's dissolvable packaging and its implications for sustainability and circularity. The discussion ranges from the technical aspects of implementing these materials in existing manufacturing processes to the potential markets and products where Smartsolve's technology can make a significant impact. Key topics include the environmental benefits of water-soluble packaging, the versatility of Smartsolve's materials, and the exciting developments on the horizon for both the company and the broader packaging industry. Key Takeaways: Water-Soluble Technology: Smartsolve's innovative packaging solution dissolves upon contact with steady water, providing an eco-friendly alternative to traditional plastic packaging. Versatility in Applications: The material can be used for a variety of products, including personal care items, food packaging, laundry applications, and more. End-of-Life Solutions: Smartsolve prioritizes end-of-life solutions, with their materials being flushable and comparable to toilet paper in terms of degradability, ensuring minimal environmental impact. Enhanced Recycling: The company has achieved APR certification, making their dissolvable labels compatible with current recycling systems without contaminating the waste stream. Design and Consumer Experience: The technology opens up new possibilities for creative design and delightful consumer experiences, especially in applications like meal bars, stick packs, and single-use sachets. Resources: Smartsolve Web
S18 E176 · Thu, May 23, 2024
Can Pyrolysis Rid Us of Plastic Packaging Waste? | Ep 176
Julian Brown, the founder of Nature Jab, is an innovator and environmental enthusiast who has developed a unique microwave pyrolysis reactor that converts plastic waste into different types of fuels such as gasoline, diesel, and jet fuel. A welder by training, Brown began his journey with a simple Google search during his high school years and has since advanced to building complex machinery designed to tackle the plastic waste problem. His work has garnered significant attention on social media platforms for its potential environmental impact and focus on sustainability. Support the sow's sponsors: Get your own how to design sustainable packaging guide free Learn how managing your packaging specifications can help you be more sustainable FSC paper for packaging & labels that dissolves in water: Episode Summary: In this riveting episode, Evelio Mattos converses with Julian Brown, an ingenious inventor challenging the status quo of plastic waste management. Through the lens of Brown's groundbreaking creation, the microwave pyrolysis reactor, listeners are offered a paradigm shift in how we can transform waste into energy. Brown's passion for environmental sustainability echoes throughout the conversation, as he shares insights about the technology that could potentially revolutionize the way we address plastic pollution. From the outset, Brown details his creative process, unveiling the evolution of his microwave pyrolysis reactor from inception to its current state. He elucidates on the technical aspects of pyrolysis, microwave heating, and the chemical processes in play as plastics are converted into valuable fuels. Revealing both the triumphs and tribulations, Brown provides a candid narrative of the challenges he has faced, including explosive experiments and the intricate electrical work involved in crafting such devices. Key Takeaways: Microwave Pyrolysis: Julian Brown developed a microwave pyrolysis reactor that efficiently converts plastic waste into usable fuels, highlighting a novel approach to recycling. Energy Transformation: The process is energy-positive, producing more energy in the fuel output than is used to power the machine itself, promising a sustainable solution. Scalability Potential: The conversation touches on Brown's vision of scaling up his prototype to industrial levels, aiming to combat ocean plastic pollution globally. Public Support and Crowdfunding: Capturing the interest of online audiences, Brown's machine has been funded by the community, emphasizing the power of collective environmental action. Notable Quotes: "Microwaves, they heat really quickly. They heat from the inside out… They're very efficient. One of the most efficient forms of cooking." - Julian Brown on choo
S18 E175 · Mon, May 20, 2024
Reusable Packaging Doesn't Work / Packaging Today Show | Ep. 175
About the Guest(s): In this episode of "Packaging Today," we welcomed esteemed guests Emilio Montos, Adam Peel, and Corey Connors. These professionals bring a wealth of knowledge from the packaging industry. Emilio Montos is an established figure in the landscape of packaging, with a background rich in innovation and sustainability. Adam Peel, known for his strategic insights, contributes to the conversation with his expertise in marketing and branding within the sector. Corey Connors rounds out the trio with his focus on packaging trends and best practices, sharing valuable perspectives gained from years of experience. In this lively episode of "Packaging Today," the hosts dive deep into the complex world of packaging. With engaging banter and thought-provoking discussions, they tackle topics like reusable packaging, sustainability, and the economic realities of the industry. The conversation kicks off with a candid reflection on personal anecdotes and ventures into the challenges and potential of implementing reusable packaging systems in businesses. The debate reveals the hard truths about the cost-effectiveness and practicality of reusable packaging. They discuss various industry attempts, from high-end grocery stores to fast-food giants, illuminating the numerous hurdles - from health code regulations to consumer behavior - companies face when transitioning to greener models. The conversation also touches on data management, tariffs, and legislation, making it a must-listen for packaging professionals and enthusiasts alike. Reusable packaging presents economic and practical challenges for businesses attempting to implement sustainable practices. The importance of standardization in reusable packaging systems and the role of legislation in impacting industry trends. How consumer behavior and expectations affect the adoption and success of reusable packaging initiatives. The discussion about data management in the packaging industry underscores the need for brands to have more control over their packaging data. Concerns around health and safety regulations can hinder the adoption of reusable packaging formats in certain sectors, like the food industry. "Legislation is definitely key, but it's also part of the issue. For example, if you're buying paper bags for the US, if you're importing them from anywhere around the planet…" "If we're not delivering great packaging to stores, it's not competing, it's not selling products, and I'm not paying my mortgage." "You have 168 hours every single week. You're awake for right around 115 of those hours…and you have 70 hours outside of work to do incredible stuff." "We gotta make stuff that makes, that helps people make money. It's pretty trash that helps people sell products and be profitable." "There's so much stuff that is like, there are some pretty low-han
S18 E174 · Mon, May 13, 2024
Is Liquid Death Infinitely Recyclable? Packaging Today Show | Ep 174
In this lively episode of "Packaging Today," hosts Evelio Mattos, Adam Peek, and Cory Connors engage in a frank and humorous discussion about the realities and misconceptions in the packaging industry. From personal anecdotes to tough industry critiques, the episode traverses various aspects of packaging, including recyclability, materials, and the swift pace of social media marketing. The conversation kicks off with a debate on whether any packaging material can be considered 100% recyclable, with Peek ardently challenging the often misused marketing term "infinitely recyclable." The trio addresses the complexities of recycling and its dependability on consumer behavior and recycling infrastructure. Peek's exchange on LinkedIn with a CEO critiquing his views on recyclability leads to a broader examination of industry marketing practices and the importance of transparency with consumers. No packaging material is 100% recyclable 100% of the time, and terms like "infinitely recyclable" are often misleading within marketing contexts. Consumer education and ease of recycling are critical factors in improving recycling rates, even more so than the recyclability of the packaging itself. There exists a notable inflexibility and reluctance in parts of the industry to embrace newer marketing strategies, including agile responses in social media. Brand engagement on social media can lead to significant marketing opportunities if a company is quick to harness momentous events, as shown by Nike's example. Packaging professionals should strive to stay informed and adaptable to the evolving landscape of consumer interaction and technology advancements.
S18 E173 · Sat, May 04, 2024
Impossible Print Processes Every Packaging Designer Must Know | Ep 173
Learn more at https://www.sonderegger.ch Get your free How to Design Sustainable Packaging Guide here: https://idpdirect.com Manage your brand's packaging specifications here: https://specright.com Learn more about dissolvable papers and label stock here: http://smartsolve.com Connect with our host: Evelio Mattos: https://www.linkedin.com/in/eveliomattos/ This conversation is an exploration of the craftsmanship behind extraordinary packaging designs and structures that are changing the face of the industry. In this enthralling episode, listeners have the unique opportunity to uncover the world of precision and innovation with Dimitri and Bruno Sonderegger from Sonderegger AG. The Sondereggers challenge conventional design and structure norms, intriguing the audience with tales of laser engraving, micro embossing, and foiling. The episode unveils the history of their company, starting from the manufacture of x-ray envelopes to progressing into a niche market of high-quality print products. The dynamic duo emphasizes their philosophy of pushing past perceived limits to discover new possibilities in design and function. The artistry within their work is apparent through descriptions of their precise embossing techniques and their bold approach to experimenting with printing on unconventional materials. Their narrative is one of creativity, risk-taking, and relentless pursuit of the exceptional. Key Takeaways: * Sonderegger AG specializes in creating unique and high-quality print products, often employing advanced techniques like laser engraving, micro embossing, and hot foil stamping. * The company prides itself on pushing the limits of print and packaging design to discover what's possible and regularly goes beyond traditional boundaries to establish new standards. * Technological innovation is at the heart of Sonderegger AG, as they explore and combine traditional machinery with cutting-edge processes for groundbreaking results. * They have a history rooted in family tradition while being future-focused, translating into a rich understanding of the craft and its potential evolution. * Sonderegger AG values experimentation and collaboration with clients and designers, seeking out those willing to take risks to create unique and memorable
S18 E172 · Thu, April 25, 2024
Is Reusable Better than Recyclable? | Ep 172
Discover professional packaging design insights from seasoned designer Uwe Melichar, specializing in sustainable packaging solutions. With decades of experience, Uwe navigates the intersection of graphic and product design, advocating for eco-friendly practices globally Support our Sponsors: Learn how to design sustainable packaging for Free: https://idpdirect.com/design_guides/ Understand how specifications management can improve your packaging: https://specright.com Get the packaging that dissolves in water: https://smartsolve.com Episode Highlights: Join Uwe Melichar and Evelio Mattos as they delve into sustainable packaging, debunking myths and exploring industry trends. Gain valuable insights into the complexities of designing for sustainability, including the limitations of 'paperization' and the importance of holistic approaches. Key Insights * Effective sustainable packaging involves more than material substitution; it requires understanding the entire lifecycle and environmental impact. * Consumer education is crucial for making informed decisions about sustainable packaging choices. * While 'paperization' is trending, it may not always be the most sustainable option for all applications. * Reusable packaging systems, as seen in Europe for glass bottles, offer significant waste reduction benefits. * The future of packaging leans towards designs that are reusable or recyclable, driving innovation in materials and waste reduction. Connect with our guest: Uwe Melichar: https://www.linkedin.com/in/uwe-melichar-b4ba781/ Connect with our host: Evelio Mattos: https://www.linkedin.com/in/eveliomattos/
S18 E171 · Thu, April 11, 2024
Michelada Mix Redesign: Capturing the Spirit of Mexico | Ep 171
Adrian Viesca is an expert and influential figure in the beverage industry, with a focus on traditional Mexican mixers. As an enthusiastic representative of Miche Mix, Adrian brings a wealth of knowledge and experience from Monterrey, Mexico. With a commitment to preserving and sharing the authentic taste of Mexico, he has been instrumental in introducing the Michelada mixer to the U.S. market. His company is revered for being the trailblazer in bottling Michelada in Mexico, expanding its reach and popularity. Get your own Miche Mix here: https://michemix.com *** Download your own sustainable packaging guidebook here: https://idpdirect.com/design_guides/ Learn why specifications management is important to brands: https://specright.com Get the paper that dissolves eliminating packaging waste: https://smartsolve.com *** Episode Summary: In this flavorful episode of the podcast, Adrian Viesca from Miche Mix takes us on a tasteful journey through the essence of Mexican culture embodied in the Michelada mixer – a product that has remained a staple in Mexican beverages and is now poised to stir up the American market. As we delve into the intricate process behind the Michelada mixer's rebranding and its significance to Mexican identity, Adrian offers insights into the philosophy of celebration and festivity that the drink represents. Adrian furnishes us with a tantalizing peek into the history and methodology behind creating Miche Mix's Michelada mixer. He emphasizes the uniqueness of the
S18 E170 · Wed, April 03, 2024
Behind the Elegance: A Deep Dive into Luxury Packaging Design | Ep 170
Learn how to design luxury packaging and what luxury packaging can mean from Vincent Villeger is a seasoned luxury packaging designer (Burberry, Givenchy, By Far, Milton Brown, and more) with a rich background in the industry. Learn more about Vincent Villeger Known for his refined and innovative approach to design, Villeger has made a significant mark in the world of luxury branding, particularly during his tenure at Burberry, where he led the design of fragrance packaging and more. His expertise lies in translating brand ethos into tangible products that communicate quality and confidence. Villeger is not only adept at the creative aspects of design but also deeply involved in the product development process, ensuring his concepts are realized with integrity. Connect with our Sponsors: Luxury Packaging Manufacturer without middlemen Manage your packaging specifications for EPR laws and optimized sustainability Get the new dissolvable paper that leaves no trace In this candid episode, listeners are given a front-row seat to the creative mind of Vincent Villeger, a master of luxury packaging design. Villeger delves into the nuances of developing designs that resonate with high-end consumers, discussing the importance of confidence, quiet luxury, and the art of problem-solving in design. The conversation offers a fascinating glimpse into the psychology of packaging and brand identity, exploring how timeless and iconic pieces are created. The episode kicks off with Villeger opening up about his methods of maintaining creativity and staying connected to the practical side of production. He underscores the value of understanding brand uniqueness and how it factors into successful design execution. Moving from theory to practice, Villeger shares intriguing project stories, including the challenges of innovating for brands like By Far and Molton Brown. Listeners of this episode are treated to Villeger's deep dive into the role of a designer in championing both form and function. He articulates how he navigates client expectations, aligns the design with a brand's strategic goals, and strives for designs that will remain impactful over time—eschewing fleeting trends for enduring relevance. * Luxury design is not about shouting but about confidence and quietness that speaks to a brand's self-assured quality. * Villeger actively involves himself in the development process post-design to ensure the end product reflects his original vision. * The psychology of presenting design ideas is as crucial as the concepts themselves, with Villeger sharing his strategic ap
S17 E169 · Mon, March 18, 2024
Quoting Your Packaging, What to Expect : The Packaging Today Show | Ep 169
How much does my packaging cost is a question we hear everyday, here's why it takes so long to get pricing for your packaging and how we can get faster quotes. Join Evelio Mattos, Adam Peek, and Cory Connors to get the inside scoop on the latest packaging industry conversations and learn how to step into the future of packaging. What is the packaging industry missing today and what would a packaging company we launch today look like? Let's dig into how the packaging industry can evolve today to serve brands and consumers as well as protect the planet from the trash we make every day. Connect with our hosts: Evelio Mattos - Packaging Unboxd Podcast https://bit.ly/PUSubs Adam Peek - People of Packaging Podcast https://lnkd.in/ge68rwS6 Cory Connors - Sustainable Packaging Podcast https://lnkd.in/gzm943Wa
S17 E168 · Sun, March 17, 2024
How to Design Packaging in Ai Like a Pro | Ep 168
This is how professional designers using Ai to generate ideas and not get overwhelmed with the Ai hype cycle and FOMO. Evelio Mattos is esteemed in the design industry, particularly for his innovative outlook on packaging design. Evelio has achieved recognition for his approach to integrating storytelling into branding and product development, rejecting a race towards speed in favor of quality and connection. Known for his critical view on the recent wave of AI tools in design, Evelio serves as an insightful voice, guiding both established designers and newcomers in navigating the evolving digital landscape. Download your own Sustainable Packaging Guide Download your own Ai handbook: Learn about packaging specifications management Check out the latest in dissolvable packaging Episode Summary: In this thought-provoking episode, Evelio Mattos dives deep into the world of design, particularly focusing on packaging, in the face of the burgeoning AI revolution. Evelio offers an unfiltered perspective on the deluge of AI-assisted creative tools that are shaking up the industry. From OpenAI's text-to-video to AI-powered packaging creation, he addresses the anxieties and misconceptions surrounding the capabilities of AI within the design spectrum. Evelio emphasizes the critical importance of narrative and conceptual depth in design over the allure of AI's slick, fast-generated images. He discusses his approach to using AI as a tool for aiding the design process rather than allowing it to dictate the creative direction. Through an illustrative example, Evelio outlines how to harness AI effectively—to build concepts, gather inspiration, and create a unique story for a product's branding. Key Takeaways: AI innovation in design has created buzz, but Evelio urges a focus on quality over speed in product development and branding. A successful design strategy incorporates storytelling and conceptual depth, areas where AI is currently limited. Using AI as a collaborator, rather than a replacement for creative work, can enhance the conceptualization phase. Evelio believes that understanding the project's narrative is more crucial than producing quick visual prototypes with AI. The episode showcases the practical application of AI in designing a unique packaging concept for salsa, emphasizing the tool's supportive role. Notable Quotes: "90% of the shit that's out there that people are using AI to create is useless. It's just fluff." "Without a good story, a good concept, a strong strategy, storytelling, AI is not going to build you a brand
S17 E167 · Fri, March 15, 2024
Beyonce's Cécred Packaging & Strategy Breakdown | Ep 167
Vannett Li, Principle at Comet Chaser strategic Branding agency co-hosts this episode of Packaging Unboxd providing insights into the beauty and hair care industry. Connect with Vannett Episode Summary: In this thought-provoking episode, Evelio converses with Vannett Li about the intricacies of branding within the beauty industry, specifically focusing on Beyonce’s newly launched hair care brand, Cecred. Grabbing the attention of beauty enthusiasts and marketing strategists alike, this dialogue scrutinizes the impact of celebrity endorsements and the necessity for a brand to resonate with its target audience. The conversation begins with an exploration of the challenges and skepticism surrounding the entrance of yet another celebrity into the saturated black hair care market, alongside established brands like Tracy Ellis Ross’s Pattern and Gabrielle Union’s brand. Vannett points out the lack of a compelling narrative or genuine connection between Beyonce and the hair care line, stressing the importance of founder credibility and product efficacy in the beauty sector. The duo continues with a critique of Cecred's product packaging and branding, challenging its ability to stand out in a competitive retail landscape and questioning its alignment with Beyonce's dynamic persona. Key Takeaways: Beyonce's new hair care brand, Cecred, is discussed for its branding strategy and market positioning. The brand's messaging and alignment with Beyonce's persona are questioned, citing a lack of substance and founder credibility. The conversation touches on the complexities of branding within the beauty industry and the need for products to meet specific hair care needs effectively. The importance of a well-defined target audience and the role of packaging design in conveying a brand's narrative and quality are emphasized. There is a prediction about the brand's potential rebranding or redesign within a year due to its current shortcomings. Notable Quotes: "If you're for everyone, you're for no one." "The way a woman's self esteem is affected by her hair is massive. So I need this to be credible. I need this product to work. We're not f--king around." "It's a brand that's made of a house of cards at this point, from my point of view." "There's such a different range of hair types from the basic foundation, and then our needs are different from there." "It's our responsibility for all of us to create a new generation of brands, to kind of move society and culture forward and change that conversation."
S17 E166 · Fri, March 15, 2024
The Future of Smart Packaging: How Inuro is Making Packaging Reusable and Dynamic | EP 166
Start adding smart lighting to your packaging with INURU Download the free sustainability guide HERE! Get your packaging specifications in order with Specright About the Guest(s): Marcin Ratajczak is an entrepreneur with a vision to transform the packaging industry through innovative technology. With a career that began in building cleaning services and later transitioned into technical solutions for the industry, Marcin's entrepreneurial journey has been diverse. He is the founder of Inuru, a company at the forefront of smart packaging solutions that integrate OLED technology to create dynamic and reusable packaging. Episode Summary: In this captivating episode, we delve into the fascinating intersection of technology and packaging with Marcin Ratajczak from Inuru. As an innovator in the field of smart packaging, Marcin shares his journey from starting his career in building cleaning services to revolutionizing the packaging industry with OLED technology. This episode provides a glimpse into the future of packaging, where light not only enhances visual appeal but also adds functional benefits like indicating product expiration. Marcin reveals the challenges and milestones in creating sustainable, dynamic packaging solutions that can transform the customer experience. From the importance of reliable electronics in packaging to the potential applications in food safety and medical alerts, Marcin outlines the broad implications of integrating OLED lights into packages. He further discusses Inuru's mission to combine german engineering, American ingenuity, and Chinese scalability to create an unprecedented type of packaging material. Key Takeaways: Inuru creates smart packaging with OLED technology to make packages with dynamic and reusable surfaces, which can be reprogrammed for new products. The integration of lighting in packaging not only transforms the aesthetic but also interacts with the environment, adding an emotional dimension to the user experience. Current limitations include a pre-set color palette and the space requirements within the label design, with future potential for dynamic color change. At present costs, single-digit dollar costs per label with potential to reduce to $0.05 in the future as the technology scales. The applications for light-up labels range from luxury products enhancing the unboxing experience to critical medical packaging alerts, with a focus on reliability and recyclability. Notable Quotes: "A light source is not only transforming a feeling, but it is at the same time also altering the environment." "We are currently the only company that's capable of [printing OLEDs]." "It's all about being seen. It's all about bei
S17 E165 · Fri, March 08, 2024
ChatGPT is Better Than MidJourney for Packaging Design. with Adey Efrem | Ep 165
Follow Adey Efrem Connect with Evelio Mattos Download your own FREE Sustainable Design Guide Adey Efrem, a vanguard in the packaging design world, blends her rich experience in graphic design with groundbreaking AI technologies to redefine industry standards. With a foundational career that spans from crafting engaging social media content for eateries to leading packaging designs for behemoths like Frito-Lay and Impossible Foods, Adey has always been at the forefront of innovation. Her work, characterized by a seamless integration of creativity and technical acumen, has set new benchmarks in the use of AI for design, particularly with ChatGPT. Adey's journey is not just about designs that capture eyes but about pioneering a future where AI and human creativity create unparalleled user experiences. Support our sponsors: Learn how to manage your specifications with Specright Want packaging that disappears? Check out Smartsolve, dissolving paper for packaging. Episode Overview: This episode unveils the transformative power of AI in packaging design through the eyes of Adey Efrem, a trailblazer who has dared to venture where few designers have. Starting with her initial foray into the world of design to her current role as a spearhead at Impossible Foods, Adey's story is a testament to the evolution of design ethos in the age of artificial intelligence. Listeners will be captivated by how Adey harnesses ChatGPT to craft designs that are not only visually striking but deeply resonant with brand identities. This dialogue is more than just a narrative; it's a masterclass on the symbiosis between AI and traditional design methodologies. Adey shares her insights on how AI is reshaping the landscape, making it an essential toolkit for any designer aiming for the zenith of creativity and innovation.
S17 E164 · Mon, March 04, 2024
PFAS/Cannabis Regulations/Greenwashing : Packaging Today Show | Ep164
This episode of "Packaging Unboxed" delves deep into the environmental and regulatory challenges of PFAS in packaging, with a special focus on the cannabis industry. We uncover the complexities and misconceptions surrounding PFAS, often referred to as "forever chemicals," and their impact on sustainability efforts within the packaging sector. Additionally, we explore the shifting landscape of cannabis packaging regulations, highlighting the critical need for adaptability and innovation in response to changing legal requirements. Join us as we navigate the intricate balance between environmental responsibility and regulatory compliance, offering insights and solutions for packaging professionals and enthusiasts alike. Connect with our hosts: Evelio Mattos - Packaging Unboxd Podcast https://bit.ly/PUSubs Adam Peek - People of Packaging Podcast https://lnkd.in/ge68rwS6 Cory Connors - Sustainable Packaging Podcast https://lnkd.in/gzm943Wa
S17 E163 · Wed, February 28, 2024
The Art of Unforgettable Packaging Design | Ep 163
Support our Sponsors: Factory-direct packaging manufacturing for established brands - IDP Direct Manage your packaging specifications for sustainability, EPR, and budget - Specright From Brief to Shelf: How to Design Packaging that Makes a Lasting Impression About the Guest(s): Spencer is a renowned personality from Taxi Studio, where he engages as part of the leading team, currently partnering with Alex and Ryan. With a traditional start at school with a keen interest in design, Spencer transitioned through the guidance of influential mentors to pursue design at Somerset College. It's there he met his future business partners. After working in various design capacities, including a stint in London's brand consultancy scene that enriched his experience with premium brands, Spencer, along with his partners, established Taxi Studio in 2002 during the Queen's golden jubilee. Over nearly 22 years, Spencer has grown Taxi Studio while maintaining a strong friendship with his business partners, reflecting a shared depth of passion for design and creativity. Episode Summary: Join us in this captivating episode as we delve into the intricate world of packaging and design with Spencer from Taxi Studio. Spencer shares his journey from a budding design student guided by pivotal figures to the inception of Taxi Studio and its rise to becoming a design powerhouse. The discussion flows through the nuances of starting a design business, maintaining partnerships, and the importance of truly understanding and valuing the design process. Spencer imparts valuable insights on the three C's crucial for business success: Capability, Chemistry, and Cost. With these touchstones, he provides a roadmap for upcoming designers and agencies seeking longevity and quality in business relationships. Alongside, Spencer unravels the complexities of successful branding for global clients and packaging design specifics - essential knowledge for anyone entrenched in or curious about the design industry. Key Takeaways: Recognize your Capabilities and be straightforward about what can be genuinely offered to the client. Chemistry: Building enduring relationships with clients and within your team can dramatically impact the course of your business. Understand your Cost; acknowledge the value brought to client organizations and price your services accordingly. The evolution of Taxi Studio's philosophy from "fearless creativity" to "creating unforgettable" speaks volumes about responsiveness in branding. A solid understanding of the final production processes, like can printing, underscores the significance of attention to the final details in the work. Notable Quotes: "You can smell a shark from a mile off, I think. But good luck to them." - Spencer on the authenticity of success sto
S17 E162 · Sun, February 25, 2024
Revolutionizing the Conference Experience: TDC's Impact on Personal and Professional Growth | Ep 162
Support our Sponsors: Purchase packaging for established brands direct from the factory that makes them at IDP Direct Get a handle on all of your packaging specifications with SpecRight About the Guest(s): Matthew Haynes is the visionary behind The Design Conference (TDC) based in Brisbane, Australia. As a former professional baseball player for the Cleveland Indians, Matthew transitioned into the world of design with a passion for fostering community and nurturing creativity. His focus on personal growth, spirituality, and the power of a supportive creative collective has allowed him to create a unique event that resonates deeply with the design community. With his experience, drive, and first-hand knowledge of the transformative power of positive networking, Matthew aims to reshape the traditional design conference into an empowering and life-changing experience. Episode Summary: In this engaging episode, Evelio and Matthew Haynes dive deep into the transformative world of design conferences, exploring how these creative gatherings can extend far beyond the exchange of industry knowledge. Kicking things off with an outlook on the upcoming TDC event in Brisbane, the conversation quickly escalates to cover a wide array of thought-provoking topics. Matthew shares his approach to shaking up the traditional conference design by introducing inclusive nomination processes and fostering genuine connections among attendees. Reminiscent of a spiritual journey, the discussion traverses the intimate relationship between personal growth and design prowess. Matthew's commitment to serving the design community shines through as he unveils plans to develop a digital platform aimed at revolutionizing how creatives connect and collaborate. Key Takeaways: The Design Conference focuses on community, personal growth, and authenticity, going beyond conventional conference formats by incorporating spirituality into the design discourse. Free-flowing nominations and reverse engineering costs are part of making TDC a more inclusive and valuable experience for attendees. A deep connection to personal experiences and overcoming adversity fuels Matthew's philosophy on leadership and the intrinsic value of helping others. Simplifying the complexity of personal and professional growth into daily acts of passion and dedication is key to propelling forward in life and one's career. Matthew teases an exciting digital platform project intended to amplify the possibilities for creatives worldwide
S17 E161 · Mon, February 19, 2024
Unboxing Ecommerce Cleaners on the Packaging Today Show | Ep 161
In this episode, we dive into an intriguing discussion that spans the casual and the technical spheres of packaging design. Evoking a sense of curiosity and critical thinking, the podcast explores various packaging concepts through an unboxing experience. Get ready for an engaging and educational journey as we dissect the subtleties of packaging constructions, materials, and sustainability considerations. The conversation starts on a light note with chatter about personal lives and current events. It quickly transitions into an in-depth analysis of LED technology on basketball courts and its potential applications in packaging design. The hosts also speculate on the evolution of packaging mediums and digital media's influence on the industry. They express their honest opinions on an unboxing experience sent by Fred Richards, evaluating the construction, labeling, and sustainability implications of Pathosans' packaging. Their critique offers constructive feedback aimed at improving the packaging in question while fostering a larger discussion about innovations in packaging design. Digital LED technology, as seen in modern sporting arenas, has potential applications in the future of packaging design, offering dynamic, immediate updates. The unboxing of Pathosans showcases a thoughtful packaging design with areas for improvement, such as minimizing labeling to enhance recyclability. Constructive feedback on real-world packaging is valuable for entrepreneurs and companies seeking to optimize their packaging efficiency, aesthetics, and sustainability. Suggestions for improvement include the use of water-activated paper tape, direct printing on corrugated boxes, separating inserts from boxes, and considering more sustainable materials like water-soluble labels. The significance of staying informed and adaptable in the fast-changing world of packaging technology is highlighted through discussions of AI and other innovations.
S17 E160 · Thu, February 15, 2024
How to Design Packaging for Accessibility | EP 160
About the Guest(s): Debbie Gokie serves as the Vice President of Consumer Health and Ease of Use at the Arthritis Foundation, a position that leverages her expertise in health to benefit consumers with arthritis. Through her work, Debbie coordinates with brands and oversees the testing of their products to ensure they meet the ease of use standards set by the Arthritis Foundation. In this role, she also helps to dispel myths about arthritis, educate on its prevalence among all age groups, and advocates for packaging that is accessible to everyone, including those with arthritis. Support the Sponsors: Factory Direct Packaging Manufacturer: IDPdirect.com Manage your packaging specifications with Specright.com In this insightful episode, Evelio Mattos sits with Debbie Goki to unveil the challenges faced by individuals with arthritis and the importance of designing accessible packaging for them. This conversation sheds light on a frequently overlooked topic within the realm of packaging design—ease of use for people living with arthritis. The episode is not only revealing of the prevalent misconceptions about arthritis but also emphasizes the power designers wield in enhancing the quality of life for millions affected by this chronic condition. Delving deep into the intricate relationship between consumer products and accessibility, Evelio and Debbie address the obstacles encountered by both adults and children with arthritis. They explore real-world scenarios where packaging design falls short, leading to products that are often too difficult to open. Debbie outlines how the Arthritis Foundation's testing and certification program can be a beacon for brands, guiding them towards creating packaging that fosters user autonomy. The episode underscores the profound impact and positive brand loyalty that can result from thoughtful design that considers all potential users. Arthritis affects over 60 million adults in the United States, with two-thirds under age 65, challenging the stereotype that it is only a condition for the elderly. The Arthritis Foundation can certify products as "ease of use," ensuring they are accessible for those with arthritis, thereby promoting brand loyalty and consumer retention. Debbie emphasizes that accessible design transcends catering to those with arthritis—it offers independence and empowers users by removing barriers of product usage. The episode reveals the upcoming launch of design guidelines by the Arthritis Foundation to assist designers and engineers in creating products that are easy to use for everyone. A significant statistic mentioned is that 72% of consumers prefer products that are easy to
S16 E159 · Sat, February 10, 2024
Louis Vuitton Lunar New Year Packaging with Ai by Brian Sykes | Ep 159
About the Guest(s): Brian Sykes is recognized as an AI master and a visionary in the realm of design and branding. Order Brian's Classes. Find him on LinkedIn With a degree in communications and a focus on commercial art, Brian launched his own business shortly after college. Initially starting with Sykes Design, he quickly evolved the business into Ad Journey, a branding and marketing agency that he successfully ran for 23 years. In December 2022, Brian shifted his focus to exploring and understanding the possibilities of AI in the creative process, particularly after AI's capability to generate visuals from prompts deeply interested him. He now dedicates his time to educating others about generative AI, sharing his knowledge through daily posts, writing books like "AI Explore Prompt Fundamentals," which had over a thousand copies sold, and engaging in various platforms to show the practical uses of AI tools. Support our Sponsors: Order packaging for established brands direct from the factory with IDP Direct Manage your packaging specifications and sustainability targets with SpecRight Episode Summary: In this insightful episode, Brian Sykes, a former agency owner and an AI aficionado, delves deep into the world of creating design elements with the help of artificial intelligence. As the conversation unravels, Brian presents the intricate dance between existing brand identities, like that of luxury fashion house Louis Vuitton, and the burgeoning capabilities of generative AI into the design lifecycle. Brian and Evelio discuss the transformative journey of integrating AI into the creative process, touching upon key concepts like brand sensitivity, creativity, and storytelling in design. The discussion navigates how AI like ChatGPT and MidJourney can be conversed with to yield precise results that honor both the brand's heritage and the cultural significance of themes like the Chinese Year of the Dragon and lunar new year packaging design. Key Takeaways: Embracing AI requires not just learning new tools but adapting the dialogue and process to fit creative goals. Effective AI use in design involves understanding and communicating specific elements like brand identity, cultural relevance, and design style. There is significant preparation and iteration behind the impressive visuals created by AI, revealing the depth of work AI-driven designs entail. The transition to AI in design isn't about replacing traditional methods but augmenting them creatively and efficiently. As the
S16 E158 · Sat, February 10, 2024
Packaging the Denver Broncos with Kevin Johnson | Ep 158
Follow Kevin Johnson: https://www.instagram.com/kjdesignsthings/ Obviously go follow the Broncos: https://www.instagram.com/broncos/ In the latest episode that unfolds on the Packaging Unboxd stage, we dive deep into the world of sports through the lens of packaging and design with none other than Kevin Johnson, the mastermind Creative Director at the Denver Broncos. With a career that zigzags through the vibrant corridors of Minor League Baseball, the NBA, and now the NFL, Kevin's journey is nothing short of a masterclass in blending passion with profession. ---- Support our sponsors: Packaging Factory: Need to buy packaging but tired of working with vendors, go straight to the factory that makes it: IDPdirect.com Specifications management: Need to manage your specifications to control your EPR spend or reorder packaging? check out Specright.com --- This episode is a treasure trove for those at the intersection of sports and design, offering a rare glimpse behind the scenes of sports branding and its evolution. Kevin, with his nearly two decades of experience, pulls back the curtain on the Denver Broncos' branding saga, discussing the pivotal role of packaging in fan engagement and brand consistency. From the design intricacies of the Broncos' alternate helmet to the social media buzz it generates, Kevin lays bare the strategic thought process that goes into every decision. But it’s not just about helmets and logos. Kevin takes us on a stroll through the streets of Denver, where mural projects and collaborative artworks speak volumes of the community's connection with the team. This episode is a narrative of transformation – from a child surrounded by cardboard dreams to a visionary shaping the Broncos' brand identity. Key highlights include: Diverse Design Realms: Explore the multifaceted world of sports design, where creativity meets functionality, from uniforms to experiential packaging. Career Touchdowns: Kevin’s personal journey underscores the potential of carving out a unique path at the crossroads of sports and design. Engaging Narratives: Discover the power of packaging in creating compelling stories that resonate with fans, fostering a deeper brand connection. Evolving Fan Experiences: Witness the transformation in fan engagement strategies, moving towards inclusivity and community. Creative Synergies: Learn about the emerging collaborations between artists and athletes, opening new avenues for personal and brand storytelling. Featuring candid moments and insightful reflections, Kevin Johnson shares, "The proof is in the packaging… Packaging can make such an impact when you deliver something in the right way.” This episode is not just an exploration of Kevin’s illustrious career but a beacon for anyone passionat
S16 E157 · Mon, January 22, 2024
The Science Behind Successful Brand Redesigns: Insights from a Marketing Expert | Ep 157
Check out our sponsors: Retail Luxury Sustainable Packaging: IDP Direct Packaging Specifications Management: Specright About: Doug Hall is a marketing executive with a unique and non-traditional background encompassing various areas of expertise. Initially an organic and analytical chemist in flavors and fragrances, Doug transitioned into technical sales before completing his MBA. With experience across multiple industries, including food, beauty, and laundry, he has worked with big companies such as Procter & Gamble, where he contributed to brands like Tide and Gain. Doug has also pursued a PhD in organizational psychology, underscoring his commitment to lifelong learning and interdisciplinary approaches. His current role at Raybern's involves leading marketing initiatives, particularly focused on branding and consumer connection, leveraging his R&D background. Episode Summary: In the latest episode of our podcast, we delve into the intricacies of marketing strategy in the context of product redesigns and packaging evolution. Doug Hall, of Raybern's, offers listeners an insider's perspective on navigating the challenges and reasoning behind updating a brand's aesthetic and product formula. Exploring the intersection of consumer psychology and marketing, Doug shares his journey from an organic chemist to a marketing expert, emphasizing the importance of starting with consumer insights and minimizing disruption to customers' shopping experience. The conversation unwraps the complexities and considerations of rebranding, touching upon topics like consumer behavior, the impact of COVID on the food industry, and the experiential details that go into creating the perfect microwavable sandwich. Key insights emerge as Doug discusses the balance of keeping a brand fresh yet familiar, highlighting the risks and rewards of changing packaging. The strategic thinking involved, from the inception to the rollout of new designs, showcases how data-driven decisions can revitalize a brand whilst still catering to loyal customers. Key Takeaways: A packaging redesign should have a substantial reason behind it, rather than just a desire to make one's mark on a brand. Changes to packaging or products must involve cross-functional planning and communication to address the impact on various departments and operations. Budgets for rebranding must account for extensive components including agency work, photography, packaging printing, and old product phase-out. Raybern's leverages insights from consumer trends and QSR standards, ensuring their product reformulations and branding continue to resonate with evolving tastes. Doug emphasizes the critical nature of maintaining brand familiarity, minimizing the risk of losing customers who might reco
S16 E156 · Wed, January 10, 2024
Streamline Your Packaging Procurement Process | Ep 156
Support the show sponsors: If you need packaging, don't go to a distributor, go straight to the source. Click IDP Direct Didn't know you needed to manage your specifications or how knowing them can save you time and money? Learn more at: SpecRight About The Guest(s): Tom Preston (click for LinkedIn) is a representative from Specright, a company that offers a unique approach to organizing data for packaging and box management. With a focus on connecting different functional units and granular details, Specright helps brands streamline their processes and make data-driven decisions. Summary: Tom Preston from Specright joins the podcast to discuss how Specright's platform benefits packaging and box management. Specright offers a fundamentally different approach to organizing data, allowing brands to connect various components and trace their origins. The platform helps teams throughout the innovation and commercialization process, as well as post-launch, by providing a common pane of glass for accessing and analyzing data. Specright simplifies the management of specifications and enables brands to make more informed decisions about their packaging materials and components. Key Takeaways: Specright is a platform that organizes data for packaging and box management, connecting various components and tracing their origins. The platform helps teams throughout the innovation and commercialization process, as well as post-launch, by providing a common pane of glass for accessing and analyzing data. Specright simplifies the management of specifications and enables brands to make more informed decisions about their packaging materials and components. Quotes: "Specright is a fundamentally different approach to organizing data." - Tom Preston "It's a combination of Google to be able to find what I need. It gives me recommendations on how to proceed." - Tom Preston "Specright is a specification management platform that allows brands to put all their specifications in one place." - Tom Preston
S15 E146 · Fri, December 29, 2023
Punk, Packaging, x Process with Paolo Proserpio | Ep 146
Pablo Proceerpio, an Italian designer known for his work with Gucci and Versace, discusses his journey from skateboarding and punk rock to the world of fashion and design. He emphasizes the importance of understanding the client's needs and finding the best solution for each project, even if it means setting aside personal preferences. Proceerpio's unique approach to design is evident in his album covers and packaging, which incorporate elements of his punk rock and DIY background. He also shares his experiences working with luxury brands and the lessons he has learned along the way. Learn more about Paolo Proserpio, here. Connect with Evelio Mattos Support our sponsors: Need packaging manufactured: IDPdirect.com Need to prepare for EPR or to manage all of your brand's packaging specifications: Specright.com Want to make dielines in minutes: Pacdora.com --- Click to send in a voice message
S15 E147 · Fri, December 29, 2023
Mastering Print & Packaging Production | Ep 147
**About The Guest(s):** Dave Hopkins is the founder of Print Design Academy, where he teaches graphic designers to become experts in print and packaging design. He is also the host of the Quickie Podcast and the Color Bar Challenge. With a background in acting and a passion for print, Dave brings a unique perspective to the world of design. **Summary:** Dave Hopkins, founder of Print Design Academy, joins host Evelio Mattos on the Packaging Unbox podcast to discuss the importance of setting up files for print, the six steps of print production, and how designers can make more money in their careers by incorporating print and packaging design. Dave also shares insights from the recent Color Bar Challenge and highlights the growing trends in the print industry. **Key Takeaways:** - Print and packaging design is not dying but evolving, with a focus on unique materials, specialty finishing, and creating memorable customer experiences.- Designers can make more money by becoming involved in the print production process, from sourcing printers to helping with proofing and creating a seamless customer experience.- Inspiration for print design can be found all around, from everyday objects to unique packaging and print materials.- The Print Design Academy offers courses and resources for designers to master print and packaging design, with a focus on teaching the terminology, paper selection, file setup, working with printers, proofing, and how to make more money in the design business. **Quotes:** - "There's something unique about holding a physical print piece. It's way more satisfying than an Instagram post." - Dave Hopkins- "Print and packaging design is all about creating memorable customer experiences, even in the world of e-commerce." - Dave Hopkins About The Guest(s): Dave Hopkins is the founder of Print Design Academy, where he teaches graphic designers to become experts in print and packaging design. He is also the host of the Quickie Podcast and the Color Bar Challenge. With a background in acting and a passion for print, Dave brings a unique perspective to the world of design. Summary: Dave Hopkins, founder of Print Design Academy, joins host Evelio Mattos on the Packaging Unbox podcast to discuss the importance of setting up files for print, the six steps of print production, and how designers can make more money in their careers by incorporating print and packaging design. Dave also shares insights from the recent Color Bar Challenge and highlights the growing trends in the print industry. Key Takeaways: Print and packaging design is not dying but evolving, with a focus on unique materials, specialty finishing, and creating memorable customer experiences. Designers can make more money by becoming involved in the print production process, from sourcing printers
S16 E155 · Mon, December 11, 2023
Cow Farts, Category Norms, & Carbon Neutral Product Packaging Ep 155
TLDR: We talk about Cow farts, packaging design, inheriting designs that need to be updated, and balancing category norms with the need to stand out. If you're interested in learning how professionals handle packaging redesigns this is the episode for you. About The Guest(s): Jill is the Executive Creative Director at Neutral, the first carbon neutral food company in the US. With a background in graphic design and a passion for the natural food industry, Jill brings her expertise to create impactful and sustainable packaging designs. Summary: Jill, the Executive Creative Director at Neutral, joins the podcast to discuss the company's mission to become the first carbon neutral food company in the US. She shares her background in the natural food industry and her experience launching her own product before joining Neutral. Jill explains the concept of carbon neutrality and how Neutral works with farmers to reduce carbon emissions in the dairy industry. She also discusses the challenges of designing packaging that stands out on the shelf while still adhering to industry norms and regulations. The conversation concludes with a reveal of Neutral's new packaging design and the reasoning behind the changes. Support our Sponsors: Need packaging without middlemen? Go straight to the factory with factory-direct packaging from https://www.IDPdirect.com Time to start collecting your own data and managing your own specifications? Check out https://www.specright.com Key Takeaways: Neutral is the first carbon neutral food company in the US, focusing on reducing carbon emissions in the dairy industry. Carbon neutrality means there are no net new emissions from the production of a product. Neutral works with farmers to implement emissions-reducing projects, such as feed supplements and forage management. The new packaging design for Neutral's milk products aims to address confusion, improve legibility, and highlight key product attributes. Balancing industry norms and standing out on the shelf is a delicate process that requires understanding consumer decision-making. Quotes: "Carbon neutral means that there are no net new emissions from the production of the product." - Jill "We knew we had to bring in some cues that would help us blend in." - Jill "It doesn't need to be a bummer over your breakfast cereal. We just wanted it to be something that would maybe cheer you up." - Jill
S16 E154 · Wed, November 29, 2023
Packaging costs are about to explode! Ep 154
If you haven't heard about Antidumping and countervailing duties for paper bags in the USA, you're in for a shock. There are proposed tariffs of up to 324% meaning this is on top of already existing 25% tariffs on imports from China, and on top of the costs of your bags. Learn more about these upcoming antidumping duties here : https://www.trade.gov/commerce-initiates-ad-cvd-investigations-certain-paper-shopping-bags-cambodia-china-colombia-india#:~:text=On%20June%2021%2C%202023%20%2C%20the,Republic%20of%20Turkey%20(Turkey)%2C Support our sponsors: Factory direct packaging? IDP Direct Need to manage your packaging specifications? Specright Need to turn your content into clips? Clips Ninja The impact of anti-dumping and countervailing duties on paper bags imported into the US. Evelio explains that certain countries may be providing subsidies for paper bags, making it difficult for US brands to compete. The investigation aims to determine the subsidy rates for different countries and factories. The host emphasizes the importance of understanding these duties and their potential impact on businesses and consumers. Key Takeaways: Anti-dumping and countervailing duties are being imposed on paper bags imported into the US. Countries like Cambodia, China, Colombia, India, Malaysia, Portugal, Taiwan, Turkey, and Vietnam may face tariffs on paper bags. The preliminary determination has been made, and the final determination will be issued in March 2024. Brands need to be aware of the potential increase in costs and the need to pass them on to consumers. Importers may be fined for paper bags already shipped and received.
S16 E153 · Wed, November 22, 2023
Ai Can Get You Hired Right Now! | Ep 153
About The Guest(s): Nick Longo is a seasoned designer and educator with over 20 years of experience in the industry. He is the founder of Longo Designs and teaches design at California State University Northridge. Nick is passionate about using AI in design to improve efficiency and creativity. Support our Sponsors: Tired of working with middlemen and ready to buy packaging? Go direct: IDPdirect.com Don't know your B flute from your E flute? Get your packaging specifications under control: Specright.com Summary: Evelio Mattos and Nick Longo discuss the use of AI in design and how it can revolutionize the industry. They explore the process of using AI to generate design concepts and how it can be integrated into a portfolio to showcase innovative thinking. They emphasize the importance of transparency when using AI in client work and the potential impact it can have on the design industry. Nick and Evelio also discuss the benefits of using AI in various design projects, including packaging design, car design, and advertising. Key Takeaways: AI can be a game changer in design, improving efficiency and creativity. Integrating AI into the design process can lead to better results and happier clients. Using AI in portfolio projects can showcase innovative thinking and set designers apart in the job market. Transparency is important when using AI in client work to build trust and ensure clients understand the process. AI can be used in various design projects, including packaging design, car design, and advertising.
S16 E152 · Sat, November 04, 2023
Unboxing Ready to Drink Packaging from Hoste | Ep 152
**About The Guest(s):** - Evelio Mattos: Co-host of the podcast and founder of Packaging Unboxd.- Adam Peek: Co-host of the podcast People of Packaging .- Robby Haynes: Co-founder of Hoste Cocktails, a brand that specializes in ready-to-pour luxury cocktails. **Summary:** Evelio, Adam, and Robby unbox the new packaging for Hoste Cocktails, a brand that focuses on ready-to-pour luxury cocktails. They discuss the inspiration behind the packaging design, the importance of creating an immersive experience, and the decision to change the name from Sunday's Finest to Hoste. The new packaging features an abstracted chrysanthemum icon, textured artwork, and an orange zest atomizer. The hosts praise the approachability and giftability of the packaging, as well as the attention to detail in the design. They also highlight the cost savings achieved by switching from a rigid box to a folding carton. The episode concludes with a discussion about future plans for the Hoste Cocktails product line. **Key Takeaways:** 1. The new packaging for Hoste Cocktails is designed to create an immersive and sensory experience. 2. The packaging is approachable and gift-worthy, making it an ideal choice for parties and special occasions. 3. The use of an orange zest atomizer adds a unique and aromatic element to the cocktail experience. 4. The packaging design incorporates subtle details, such as the embossed chrysanthemum icon and the textured artwork. 5. The decision to switch from a rigid box to a folding carton resulted in cost savings and increased flexibility for future product expansions. **Quotes:** - "The packaging is like an experience in and of itself." - Robby Haynes- "The approachability of the packaging goes all the way through to the approachability of the drink." - Adam Peek- "Packaging really does convey a lot of trust in the brand and in the product." - Adam Peek About The Guest(s): Evelio Mattos: Co-host of the podcast and founder of Packaging Unboxd. Adam Peek: Co-host and host of the People of Packaging podcast Robby Haynes: Co-founder of Hoste Cocktails, a brand that specializes in ready-to-pour luxury cocktails. Support the Sponsors Need truly factory-direct luxury packaging for established brands? Check out IDP Direct Are your packaging specifications out of control and hard to find? Then you need Specright!
S16 E151 · Fri, October 27, 2023
The Ai Future Designers Aren't Considering: An Interview With Ai | Ep 151
About The Guest(s): Evelio Matos is the host of the podcast "Packaging Unboxed" and an expert in packaging design. He is passionate about exploring the intersection of packaging and artificial intelligence (AI) and how it can revolutionize the industry. P is an artificial intelligence co-host on the podcast. P is knowledgeable about AI and its applications in packaging design. P provides insights and answers questions about the role of AI in the industry. Summary: Evelio Matos interviews P, an artificial intelligence co-host, on the podcast "Packaging Unboxed." They discuss the role of AI in packaging design and its potential to revolutionize the industry. P shares various tasks that AI can perform, such as generating new packaging design concepts, optimizing package dimensions, and developing sustainable packaging materials. They also explore the ways AI can enhance the packaging experience for consumers, including augmented reality packaging and personalized packaging. The conversation delves into the challenges of sustainability and greenwashing in the industry. P emphasizes the importance of transparency and accountability in packaging design. The discussion concludes with a reflection on the future of AI as both a creator and consumer, and the potential impact on the global economy. Key Takeaways: AI can dominate tasks such as generating new packaging design concepts, optimizing dimensions, and developing sustainable materials. AI has the potential to create immersive packaging experiences through augmented reality and virtual reality. Sustainable packaging materials include biodegradable and compostable options, upcycled materials, and smart packaging. Eliminating packaging entirely is challenging, but strategies like zero waste stores and refillable products can reduce the need for packaging. Greenwashing is a problem in the industry, with misleading claims of eco-friendliness. Consumers should demand transparency and certifications. AI designers have advantages in processing data, recognizing patterns, and working without fatigue, but they lack human creativity and intuition. AI as a consumer could lead to more efficient and data-driven purchasing decisions, personalized recommendations, and analysis of product reviews. The integration of AI with home appliances for shopping is still in its early stages, but examples include chatbots and voice assistants. AI consumers could interact with packaging through augmented reality, voice recognition, wearable tech, facial recognition, and biometrics. The future of AI as both creator and consumer could bring changes to the global economy, including increased productivity and new business models. Quotes: "AI designers have some serious advantages… They can pro
S16 E150 · Sat, October 21, 2023
Packaging Redesign : 9 Years with the Wrong Packaging | Ep 150
Jesse Koltes is the co-founder of Lono Life, a powdered bone broth company based in Brooklyn. With a background in the beef jerky industry and a passion for high-protein, convenient foods, Jesse joined Lono Life to bring their nutritious and flavorful bone broth products to market. Jesse Koltes, co-founder of Lono Life, joins Evelio to discuss the company's journey and their recent packaging redesign. Lono Life is a powdered bone broth company that aims to provide a convenient and nutritious beverage option for health-conscious consumers. Jesse shares how the company started and the role their R&D expert played in formulating the product. He also explains the decision to transition from Keurig pods to stick packs and the positive response they received from customers. The conversation delves into the challenges of launching a food product and the importance of understanding the target market. Jesse highlights the unique positioning of Lono Life as a sipping bone broth and the benefits it offers to health-conscious individuals. The discussion then shifts to the packaging redesign, with Jesse sharing the reasons behind the change and the research that informed their decisions. He explains the key elements of the new packaging, such as the emphasis on sipping, the inclusion of a mug illustration, and the use of animal cues to differentiate the product. Jesse also discusses the importance of consumer insights and the role they played in guiding the rebranding process. The episode concludes with a conversation about Lono Life's future plans and their focus on expanding their presence in the retail market. Key Takeaways: Lono Life is a powdered bone broth company that offers a convenient and nutritious beverage option for health-conscious consumers. The decision to transition from Keurig pods to stick packs was driven by customer feedback and the desire to provide a more user-friendly packaging option. Launching a food product can be challenging, and it's important to understand the target market and the specific needs and preferences of consumers. Lono Life's packaging redesign focused on highlighting the sipping bone broth use case and incorporating clear visual cues to differentiate the product. Consumer insights played a crucial role in guiding the packaging redesign, providing valuable feedback and ensuring that the new design resonated with customers. Connect with Jesse and Evelio Evelio on LinkedIn Jesse on LinkedIn Buy Lono Life Support our sponsors: Luxury Packaging Manufacturing for Established Brands - IDP Direct The best specific
S15 E149 · Thu, October 12, 2023
Diseñando Packaging En Los Nichos De Lujo con Aktiva (Español)| Ep 149
Mariano Lesser es un experto en envases y fundador de Aktiva, una empresa especializada en envases de lujo sostenibles, logística y diseño. Con años de experiencia en la industria, Mariano se ha convertido en un socio confiable para las marcas que buscan crear soluciones de empaque ecológicas. Junto con Evelio Mattos, Mariano discute la importancia del envase de lujo sostenible y cómo puede mejorar la imagen de una marca. Enfatiza la necesidad de un enfoque integral para el envasado, considerando factores como el marketing, el comportamiento del consumidor y la gestión de productos. Mariano también destaca el papel de la inteligencia artificial avanzada en la industria del empaque y el valor del artesanado en la creación de envases personalizados y de alta calidad. Explica el proceso de crear tableros de ambiente, bocetos y representaciones para dar vida a los conceptos de envase. Mariano concluye discutiendo el futuro del envase de lujo y su potencial en los mercados internacionales. El envase de lujo sostenible mejora la imagen de una marca y puede ser un diferenciador clave en el mercado. La inteligencia artificial avanzada juega un papel crucial en la industria del empaque, permitiendo soluciones innovadoras y personalizadas. El artesanado es esencial para crear envases de alta calidad y personalizados que resuenen con los consumidores. Los tableros de ambiente, bocetos y representaciones son herramientas efectivas para presentar conceptos de envase y recopilar comentarios. El futuro del envase de lujo reside en los mercados internacionales, particularmente en Oriente Medio y otras economías emergentes. Aprenda mas sobre el packaging con: www.IDPdirect.com Y como las especificaciones de el packaging pueden ayudar a su negocio con www.Specright.com
S15 E148 · Fri, October 06, 2023
Sell more with Limited Edition Packaging, Chobani's Lauren Hodges | Ep 148
Lauren Hodges, a creative director at Chobani, brings a wealth of experience in design and a passion for food and beverage. She joined Chobani in 2019 and has been instrumental in pushing the brand in new and exciting directions. With Chobani Flip, a popular product line known for its delicious flavors and interactive packaging, Lauren has found the perfect canvas to unleash her creativity. The recent Halloween packaging design is a testament to Chobani's commitment to surprise and delight consumers. Inspired by the fashion industry, Chobani wanted to create packaging that changed with the seasons, just like clothing styles. The goal was to create a billboard effect on the shelf, capturing the attention of shoppers and compelling them to pick up the product. To achieve this, Chobani themed each flavor for Halloween, giving them playful and spooky names like "Ghost Story S'mores" and "Cookie Monsters and Cream." The colorful backgrounds added a touch of vibrancy to the natural packaging, making it stand out on the shelf. The illustrations for the Halloween packaging were created by the talented artist John McNair, whose spooky style perfectly captured the spirit of the season. But Chobani didn't stop at just the packaging design. They also incorporated an augmented reality (AR) experience through scannable QR codes on the packaging. By scanning the code, consumers can play a virtual trick-or-treating game on their phones, knocking on doors to collect treats. This interactive experience adds an extra layer of fun and engagement to the product, making it even more appealing to consumers. The limited edition nature of the Halloween packaging adds to its appeal. Limited edition products create a sense of exclusivity and urgency, driving sales and encouraging consumers to collect them all. However, Chobani recognizes that there is a limit to how many limited editions they can release without diluting the impact. They carefully select the moments and themes that align with their brand ethos and purpose. Chobani's ability to reach different audiences with their packaging design is a result of their strong brand foundation. While they have various product lines targeting different consumer segments, they all ladder up to the same brand purpose. This consistency builds trust among consumers, allowing them to make the leap from one product to another with confidence. Packaging plays a crucial role in conveying trust to consumers. It is the first point of contact between the brand and the consumer, and it must communicate the brand's integrity and quality. Chobani's packaging design achieves this by incorporating elements of craft and storytelling. The team draws inspiration from various sources, including art forms like painting and illustration, to infuse beauty and soulfulness into their designs. In conclusion, Chobani's Halloween packaging design is a testament to their commitment to creativity and inno
S15 E145 · Wed, August 30, 2023
Packaging Automation Will Change Design / Why You Need to Attend PACK EXPO | Ep 145
Tom Egan, Vice President of Industry Services at PMMI, discusses the impact of automation on the packaging industry. He explains that automation is not about replacing jobs, but rather about increasing efficiency and meeting consumer demands. Tom emphasizes the importance of automation in addressing the labor shortage in manufacturing and highlights the need for a skilled workforce. He also discusses the role of automation in sustainability and reducing waste. Tom encourages designers to consider the practical implications of their designs and to collaborate with the entire supply chain to ensure manufacturability. He highlights the upcoming Pack Expo in Las Vegas as an opportunity for designers to learn about automation and see it in action. Key Takeaways: Automation helps meet consumer demands and increase efficiency in the packaging industry. There is a severe labor shortage in manufacturing, and automation can help address this challenge. Designers should consider the practical implications of their designs and collaborate with the entire supply chain. Pack Expo provides an opportunity to learn about automation and see it in action. Register here for PACK EXPO Las Vegas: http://packexpolasvegas.com Connect with Tom Egan: Connect with Evelio Mattos: Support our sponsors: Need packaging manufactured: IDPdirect.com Need to prepare for EPR or to manage all of your brand's packaging specifications: Specright.com Want to make dielines in minutes: Pacdora.com
S144 E15 · Mon, August 28, 2023
How to Design Packaging (Food & Beverage) | Ep 144
Watch on YouTube: https://youtu.be/OrHkRxWjTl0?si=uF2DSW3WgBCiqC-G Go through the process of supercharging the packaging for Pizza Cupcakes, a product featured on the show Shark Tank. They explain the importance of having a minimal viable product (MVP) and how packaging plays a crucial role in attracting customers in the competitive grocery aisle. The guest walks us through the steps they took to redesign the Pizza Cupcakes packaging, from recreating the logo to choosing fonts and colors that enhance the product's appeal. They also discuss the importance of copywriting in packaging design and share tips on how to effectively reduce the amount of copy while still conveying the key messages. The guest demonstrates their design process using Photoshop and Adobe Illustrator, and then shows how to use Packdoor.com for 3D work and templates. By the end of the episode, the guest presents a fully redesigned packaging that is ready to compete in the freezer section. Key Takeaways: Having a minimal viable product (MVP) is crucial for startups, and packaging plays a key role in attracting customers. When redesigning packaging, it's important to eliminate elements that don't support the single message approach. Packaging designers should be able to write copy to effectively reduce the amount of text and get to the point. Fonts and colors play a crucial role in enhancing the appeal of packaging and making the product stand out. Using 3D software and templates can help visualize the packaging design and create a portfolio-ready image.
S15 E143 · Thu, August 10, 2023
Sustainability in Cosmetics Packaging Design / Regulatory / Green Deal / Recycling | Ep 143
Judith Fiedler is a regulatory expert in the skincare industry, currently working as the head of the product development team at La Prairie in Switzerland. With a focus on formulation, packaging, regulatory registration, and safety, Judith brings a wealth of knowledge and experience to the conversation about sustainability in the cosmetics industry. **Summary:** In this episode of Packaging Unboxed, host Matos interviews Judith Fielder, a regulatory expert in the skincare industry. They discuss the challenges and opportunities of sustainable packaging in cosmetics, including the need for reduced packaging, recyclability, and the use of alternative materials. They also explore the role of luxury codes in packaging and the importance of educating consumers about sustainable choices. Judith shares insights into the changing regulatory landscape and the impact of extended producer responsibility (EPR) on the cosmetics industry. Overall, the conversation highlights the need for brands to adapt and innovate in order to meet sustainability goals and consumer expectations. **Key Takeaways:** 1. Sustainable packaging in cosmetics involves reducing packaging, reusing materials, using recyclable packaging, and establishing a recovery circle. 2. Luxury codes in packaging, such as adding weight for a perceived value, need to be reevaluated to align with sustainability goals. 3. Consumers are not necessarily willing to pay more for sustainable packaging in cosmetics, but brands can differentiate themselves by investing in innovative and eco-friendly packaging solutions. 4. The European Green Deal aims for climate neutrality by 2050, and brands need to take action now to meet sustainability targets. 5. The recycling rate for cosmetic packaging is currently low, but brands are exploring alternatives and working towards higher rates. 6. Consumer education is crucial in promoting sustainable packaging practices, including proper recycling and separation of materials in the bathroom. 7. The regulatory landscape for packaging varies across countries, making it challenging for global brands to navigate. Working with advisory services and staying informed is essential. Connect with Evelio Mattos on LinkedIn here . Connect with Judith Fiedler on LinkedIn here . Learn more about La Prairie here . Learn how factory-direct sustainable retail packaging can benefit your brand with IDP Direct.com </p
S15 E142 · Fri, July 28, 2023
Sustainable Packaging: 3 Essential Questions Unveiled | Ep 142
Evelio discusses the challenges and considerations involved in transitioning to sustainable packaging. He emphasizes the importance of understanding what sustainability means to your brand and aligning your packaging choices with your company's environmental goals. While consumers may demand sustainable packaging, they often lack knowledge about recycling and other sustainable practices. Valley Monster advises brands to educate consumers and make it as easy as possible for them to recycle or dispose of packaging. He also highlights the need to assess the availability of sustainable packaging options, comply with regulatory requirements, and have the internal resources or access to third-party expertise to implement sustainable packaging effectively. Connect with Evelio Mattos on LinkedIn Key Takeaways: Define what sustainability means to your brand and identify your company's environmental goals. Educate consumers about sustainable packaging and make recycling as simple as possible for them. Consider the availability of sustainable packaging options that meet your brand's needs and quantities. Understand the regulatory environment and ensure your packaging materials comply with relevant laws. Assess your internal resources or seek third-party expertise to evaluate and select sustainable packaging materials. Quotes: "Consumers are demanding sustainable packaging, but they often don't even know what sustainability means." "You have to make it as simple as possible for that consumer to take it, bin it, forget it." "Not every material is available at scale, and not every material has the MOQs that will help you if you're a startup." "You have to be able to look at the data and make a decision. Are you going to be more sustainable with choosing A or with B?" "There are challenges with every decision you make. There are trade-offs."
S15 E141 · Fri, July 21, 2023
Social Media Playbook, How Packaging Answers got to $1 Million in 2 Years | Ep 141
Joe Purcell explains how social media grew his packaging company from $0 to $1,000,000 and how he's planning on taking it to $20 Million in the next few years. Joe Purcell owns and tuns Packaging Answers a packaging company based in the UK, a country not known for its use of social media. Identifying this opportunity Joe's team is leaning into social media to grow Packaging Answers. Learn more about Joe: https://www.linkedin.com/in/joepurcellpackaging/ Connect with Evelio Mattos: https://www.linkedin.com/in/eveliomattos/ Support our Sponsors: Packaging Specifications Management: https://specright.com/ Factory Direct Packaging: https://idpdirect.com/ Custom Packaging Dielines: https://www.pacdora.com/
S15 E140 · Wed, July 12, 2023
Illustrator's A.I. Tool Packaging Designers Need to Use NOW | Ep 140
Adobe Illustrator launched Beta and now has incorporated many new A.I. features, but there's one you need to start using now. Evelio dives into what Adobe Illustrator's Beta offers for packaging designers with their mockup feature that makes it so fast for comps and early concept presentations for packaging. Learn why A.I. will continue to make your workflow more efficient and handle the tasks that don't contribute to creativity but allow you to get your ideas out into the world faster. Learn how to transform your packaging career with A.I. follow Packaging Unboxd on Youtube and connect with Evelio on LinkedIn. Connect with Evelio on LinkedIn Here Follow us on YOUTUBE Here Get our FREE A.I. for Packaging Designers Guide to Midjourney book here! If you're in packaging then you need to check out our Sponsors: Need to produce retail packaging and want to avoid distributors and buy packaging direct from the manufacturer? Check out IDPdirect.com Need to be prepared for EPR regulations and have all of your packaging specifications in one place? Check out Specright.com Don't have time to create custom dielines? Use A.I. to make the most complex dielines in seconds using Pacdora.com
S114 E139 · Fri, July 07, 2023
Creative Papers For Packaging Designers from My Cordenons | Ep 139
My Cordenons is a paper mill that's been making paper for packaging designers in Italy since the 16th century. Today this innovative paper mill is pushing the boundaries of sustainable packaging solutions with customized papers that use brand's production waste. Evelio Mattos of Packaging Unboxd finds out what makes this paper so special and why packaging suppliers should be asking for My Cordenons the next time they have to make merchant boxes or gift packaging. Learn more at My Cordenons Connect with Evelio on LinkedIn Connect with Katia Tedeschi on LinkedIn
S14 E138 · Tue, July 04, 2023
Balancing Design and Sustainability in Packaging | Ep 138
Evelio Mattos discusses the challenge of being a designer who appreciates design while also working in sustainability. He explores the tension between appreciating the aesthetics of a design and considering its sustainability. Using examples like ketchup-flavored cotton candy packaging, he highlights the conflict between creating unnecessary products for marketing purposes and the principles of sustainability. Mattos emphasizes the importance of being true to oneself as a designer and not worrying about others' opinions. Key Takeaways: Being a designer who appreciates design and works in sustainability can be challenging due to conflicting priorities. Designers may appreciate the aesthetics and functionality of a design, even if it is not sustainable. Sustainability designers need to consider the environmental impact and avoid creating unnecessary waste. Designers have a role in selling products and concepts, which can sometimes conflict with sustainability goals. It is important for designers to be true to themselves and not worry too much about others' opinions. Quotes: "You can't be a designer and appreciate design, but then also on the flip side, just only focus on sustainability." "Don't create things that you don't need. Don't create more waste when it's not necessary." "As a brand and as a designer, your job is to sell more product." "You don't have to be just one thing to everybody. Just be true to yourself." "It's an opportunity to educate other people and say, look, this is what I appreciate. This is what I enjoy. If you don't like it, don't worry about it."
S14 E137 · Thu, June 22, 2023
Package Design 3 Tips Unboxed / How to Specify Paper / What is Headspace / What are Offline Processes | Ep 137
Evelio is here with another breakdown of package design processes and what to consider when designing packaging. In this episode he shares GSM, Headspace, and explains a variety of Post Production Processes. Learn how to design packaging with Packaging Unboxd Podcast Are you a Merchant looking for boxes? Or interested in knowing the source for another Merchants Boxes? Don't copy, be an original check out our sponsors below! Connect with our Sponsors: IDP Direct - Sustainable Luxury Packaging Manufacturers Pacdora - Ai enhanced packaging dielines and 3d mockups Specright - Your specifications management platform Connect with Evelio on LinkedIn Learn from the best on Youtube! Packaging Unboxd podcast, previously known as the the Package Design Unboxed podcast and the Packaging Podcast is an original publication by Evelio Mattos, Unboxed © 2023
S14 E136 · Wed, June 21, 2023
How Designing Packaging with Ai Took Me Around the World in 30 Days | Ep 136
Over the past 30 days, Evelio has embarked on an incredible journey, traveling to Paris, Spain, Italy, Romania, New York, Shanghai, and Singapore, captivating audiences worldwide with insights on the integration of Artificial Intelligence in the creative packaging design workflow. Throughout the episode, Evelio reveals the power of AI in enhancing creativity and revolutionizing the packaging design process. Drawing from his extensive experience, he takes us on a deep dive into the innovative applications of AI, including the revolutionary midjourney platform and the implementation of ChatGpt. Through real-world examples, Evelio showcases how AI can be harnessed to unlock new levels of inspiration and transform the way designers approach their craft. From visual ideation to creating moodboards, from crafting marketing mockups to developing new structural constructions, Evelio shares diverse use cases of AI in the design process. Gain valuable insights into how AI can assist designers in generating unique ideas, streamlining workflows, and ultimately, pushing the boundaries of what is possible in packaging design. Whether you're an aspiring designer, a packaging enthusiast, or simply curious about the intersection of technology and creativity, this episode is a must-watch. Join us as we explore the limitless possibilities that arise when artistry and artificial intelligence converge. Are you a Merchant looking for boxes? Or interested in knowing the source for another Merchants Boxes? Don't copy, be an original check out our sponsors below! Connect with our Sponsors: IDP Direct - Sustainable Luxury Packaging Manufacturers Pacdora - Ai enhanced packaging dielines and 3d mockups Specright - Your specifications management platform Connect with Evelio on LinkedIn Learn from the best on Youtube! Packaging Unboxd podcast, previously known as the the Package Design Unboxed podcast and the Packaging Podcast is an original publication by Evelio Mattos, Unboxed © 2023
S14 E135 · Wed, June 07, 2023
Packaging Design, Personas, and Private Labels with Danielle Beal of The Creative Pack | Ep 135
How do you build own brands for existing brands? If you[ve ever wondered how designers create private label packaging design that connects with consumers in within a shopping experience, Danielle Beal shares her experiences from designing for Tesco to their Pentaward winning design for Levain Bakery. Connect with Danielle Beal, click here. Connect with Evelio, click here. Join the Packaging Pact, click here! --- 📦 Support the pod by leaving us a review here. Are you a Merchant looking for boxes? Or interested in knowing the source for another Merchants Boxes? Don't copy, be an original check out our sponsors below! Sponsor Links: Sustainable Packaging Manufacturer - IDP Direct Specifications Management - Specright Get packaging templates, Dielines, and mock-ups - Pacdora - USE UNBOXD50 for 50% off ----- *Are you a fan of Packaging Unboxd and want to connect with Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here . ---- Listen to these episodes next: Real-World Applications of Ai in Professional Creative Design Today with Teri Campbell | Ep 121 What is Luxury Packaging with Burberry Creative Director Vincent Villeger What is Sustainable Packaging with Founder of Terracycle and LOOP Tom Szaky Packaging Production & Manufacturing with Head of Realization at Pearlfisher Brandi Parker How To Win Packaging Design Awards with Head of Pentawards Adam Ryan Structural Packaging & User Experience with Think Packaging Mat Bogust <a hre
S14 E134 · Mon, June 05, 2023
Who Knew Luxury Labels Were a Thing? Fedrigoni Self Adhesives Live from Packaging Premiere Milan | Ep 134
What is the latest in luxury labels for packaging? Micol and Alina of @FedrigoniSelfAdhesives share their newest Replay labels made from recycled liners. Learn what luxury labels mean to your product and how Fedrigoni can help you select the right material and adhesive for your next packaging program.
S14 E133 · Mon, May 22, 2023
Live at Packaging Premiere Italy with James Cropper Colourform Sustainable Moulded Fiber Packaging | Ep 133
Evelio hosts Packaging Unboxd live at Packaging Premiere Milan, the dominant luxury packaging conference in Italy for brands, creatives, and manufacturers. In this episode we speak to James Cropper Colourform about their latest Cocoon style packaging as they continue to innovate in the sustainable luxury packaging market. Audio is a bit noisy as this event was packed with visitors and our booth was teaming with people come to watch the live recording. Topics covered include Trends, Materials, Sustainability, Packaging Manufacturing, Branding, and even touch on Artificial Intelligence based packaging design as covered in our Keynote presentation. Sponsors: Pacdora.com - Custom dieline creation and rendering app IDPdirect.com - Luxury packaging manufacturer with global delivery and factory-direct production around the world. Specright.com - Packaging specifications management and sustainability support
S14 E132 · Mon, May 08, 2023
Unboxing Rodecaster Pro 2 | Watch on Spotify or Youtube | Ep 132
Evelio unboxes the RODECaster Pro Two, a piece of podcasting equipment he'll use while traveling through Europe making podcasts. The box came with mics and headphones, and Evelio is eager to start plugging it in and using it. The sleeve of the box is four-color printed and features a foil stamp with detailed copy pieces. The inside of the box is one-color black with icons and information on the top and back. The outer panel is laminated with a smooth finish, and only the exterior is printed. Evelio is impressed with the design of the box and is excited to start using the product. This conversation is about the fold-out box design and how it can be used for product packaging. The fold-out box has a flap on the material which can be used for components or may be wasted. It also has a drawbridge front which allows the user to slide out whatever is inside. There is also an arrow to the back which allows the user to pull out whatever is inside. The box also contains an insert which is a corrugated tuck box. The box could potentially contain a variety of power plugs from different countries, but having the key product streamlines the logistics process. This design makes it easy to insert power cords for different countries. This conversation discusses the importance of good packaging design from both a user experience and sustainability standpoint. Evelio talks about how it is essential to take into account different countries when designing packaging. He mentions how a good packaging design would include messaging on the outside, a single color box, and branding and educational messaging on the inside. From a sustainability standpoint, matte laminated paper can be recycled, but it will be downcycled into something else, not paper. It can be used for things such as insulation, which is not recycled or reprocessed but instead has been used for years. --- 📦 Support the pod by leaving us a review here. Sponsor Links: Sustainable Packaging Manufacturer - IDP Direct Specifications Management - Specright Get packaging templates, Dielines, and mock-ups - Pacdora - USE UNBOXD50 for 50% off ----- *Are you a fan of Packaging Unboxd and want to connect with Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here . ---- Listen to these episodes next: Real-World Applications of Ai in Professional Creative Design Today with Teri Campbell | Ep 121 <a href="htt
S14 E131 · Thu, May 04, 2023
Using Ai for Packaging Design - Will Ai replace me? | Ep 131
I'm wotkingWill artificial intelligence replace designers and creatives? yes. But not today, learn what is new in packaging design with Ai, how to save yourself from replacement for a little while. Evelio will be speaking at LuxePack New York, go to the site get a ticket and come to the show to learn what you need to know to get started deploying Ai into your creative workflow. Go to LuxePack, click here. Connect with Evelio, click here. Join the Packaging Pact, click here! --- 📦 Support the pod by leaving us a review here. Sponsor Links: Sustainable Packaging Manufacturer - IDP Direct Specifications Management - Specright Get packaging templates, Dielines, and mock-ups - Pacdora - USE UNBOXD50 for 50% off ----- *Are you a fan of Packaging Unboxd and want to connect with Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here . ---- Listen to these episodes next: Real-World Applications of Ai in Professional Creative Design Today with Teri Campbell | Ep 121 What is Luxury Packaging with Burberry Creative Director Vincent Villeger What is Sustainable Packaging with Founder of Terracycle and LOOP Tom Szaky Packaging Production & Manufacturing with Head of Realization at Pearlfisher Brandi Parker How To Win Packaging Design Awards with Head of Pentawards Adam Ryan Structural Packaging & User Experience with Think Packaging Mat Bogust <a href="https://podcasts.apple.com/us/podcast/package-design-unboxd-with-evelio-mattos/id15
S130 E14 · Mon, April 24, 2023
Metallica 72 Seasons : Album Cover Design with Jamie McCathie | Ep 130
Learn the behind the scenes process to the making of this iconic cover design. Jamie McCAthie along with other TurnerDuckworth alumni collaborated with the band, photographers, arsonists, stage crew, and a many other creatives along the way.Understand how the creative Director position has evolved beyond directing creatives and into directing the vision.Watch the Metallica 72 Seasons unboxing to learn how they burnt all the toys on the streets of San Francisco. Jamie also shares how they used packaging dielines in camera to layout the photography and adjust the set to fit the packaging design. Wanna work with Jamie McCathie?Reach him via LinkedIn here.https://www.linkedin.com/in/jamie-mccathie-889093a/Buy a Lee Jeffries print or hire LJ, learn more here.https://lee-jeffries.co.uk/metallica-72-seasonsLearn more about TurnerDuckworthhttps://turnerduckworth.comSubscribe:https://bit.ly/PUSubs#metallica #72seasons #packaging #design #photography #heavymetal #unboxing #packagingdesign
S13 E129 · Tue, April 18, 2023
Artificial Intelligence, Pantone vs Lab, Design Education : Package Ink Replay | Ep 129
Evelio Mattos introduces the podcast episode featuring Tommy Bonyr and Frida Anderson where they discuss Artificial Intelligence and Packaging Design. They talk about Pantone color versus lab conversation, and sustainable packaging solutions like solar power, algae inks, and carbon negative inks. Evelio is a member of the Pentawards Jury 2023 and has been working with brands like Michael Kors and Sonos. He is a graphic designer and was initially interested in doing death metal posters, but realized that nobody was paying for that kind of work. He then moved on to website design and ads, which he did not find very exciting. He then got a chance to do a packaging design job and found that more interesting. He is excited to be part of the podcast and ready to discuss his experience in packaging design. The speaker discusses their first experience working in packaging design. They explain how they fell in love with the art form after creating a physical piece from a box. They go on to explain how packaging is a superpower since it can traverse time and space, allowing for trends in one year to be used to design something for the next year. They discuss how the chain of people involved in the packaging process is mixed with people from all over the world and different industries. Finally, they talk about when it is time to get paid for their work. The speaker describes how they got into the packaging design industry. They began their journey in flat design but then had the opportunity to create a box and realized that this was the field they wanted to pursue. The speaker then started their own business and got the opportunity to work with a manufacturer, eventually building an agency and selling it. The speaker discusses how they had to learn the basics of print before they could control it and how they began as an assistant at an agency in California before learning from everyone and climbing the ranks. Connect with Tommy Bonte and Brobygrafiska here. Connect with Evelio: LinkedIn: https://www.linkedin.com/in/eveliomattos/ Site: https://www.packagingunboxd.com --- 📦 Support the pod by leaving us a review here. Sponsor Links: Sustainable Packaging Manufacturer - IDP Direct Specifications Management - Specright Get packaging templates, Dielines, and mock-ups - Pacdora - USE UNBOXD50 for 50% off
S13 E128 · Sun, March 19, 2023
Packaging Design Has Changed Forever - Designing with Midjourney 5 & GPT 4 | Ep 128
Evelio Mattos is discussing how the combination of Mid Journey Five and Chat GT Four is changing the world of design. This combination is impacting the way websites and packaging are designed, and Mattos is providing advice on how to stay ahead of the curve and keep your design job. Evelio shares his journey in packaging design with Midjourney, from version three to version four to version five. In version four, he reached out to Chris Branch, a buddy in Liverpool, who taught him how to make his prompts better and get better results. In version five, the biggest difference is that everything looks like a photograph. Through this journey, Evelio learned that it is important to start simple, and that adding too many terms will confuse the AI and lead to poor results. Mid Journey Five is a technology that allows pro photographers to quickly set up lighting and create high quality images in a short amount of time. It can be used to create mood boards to set a certain look or feel for a client. Chat GPT Four is a chat interface that can generate code for websites and games, automate features in InDesign, and even understand images. This technology is changing the way people work, as it can be used to quickly generate die lines, create multiple layers for artwork, and even answer questions that require an understanding of an image. This is making it possible to produce work ten times faster. In this conversation, the speaker talks about the potential of AI to assist in design work. They suggest that Adobe Illustrator and Photoshop could be used with a chatbot window to apply best practices to artwork, such as sizing up logos differently and positioning them in a different place. The speaker also mentions that AI could be used to create designs that are different than what consumers are used to, and that designers should take the lead in AI and keep pushing it forward. Ultimately, the speaker suggests that AI could be used to create ads and social media posts without any design background, and that this could lead to a decrease in what consumers expect from design. Subscribe: https://bit.ly/PUSubs #packaging #midjourney #design #howto 0:00:00Unpacking the Impact of Mid Journey Five and Chat GT Four on Design 0:00:52"The Packaging Pact: Explori
S13 E127 · Wed, March 01, 2023
How to Design Cutting Edge Packaging with Brent Lindberg of Fuseneo | Ep 127
Fuseneo's founder Brent Lindberg and Evelio discuss ideas around packaging concept development, sustainability, manufacturing, and the benefits of material agnostic design.
S13 E125 · Wed, March 01, 2023
How Do You Design Packaging For Blue Origin's New Glenn Rocket? With Brian Davis | Ep 125
Brian Davis, Packaging Materials and Process Engineer with Blue Origin shares what it takes to create packaging for Blue Origin. Rocket packaging isn't cardboard boxes and inserts, it's engineering and supply chain with a lot of experience. Brian studied at Michigan State University's School of Packaging and has developed packaging for the New Glenn, New Shepard, Moon Landers, and many other components that travel into space. Connect with Brian Davis: LinkedIn: https://www.linkedin.com/in/davisb15/ Connect with Evelio: LinkedIn: https://www.linkedin.com/in/eveliomattos/ Site: https://www.packagingunboxd.com --- 📦 Support the pod by leaving us a review here. Sponsor Links: Sustainable Packaging Manufacturer - IDP Direct Specifications Management - Specright Get packaging templates, Dielines, and mock-ups - Pacdora - USE UNBOXD50 for 50% off ----- *Are you a fan of Packaging Unboxd and want to connect with Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here . ---- Listen to these episodes next: Real-World Applications of Ai in Professional Creative Design Today with Teri Campbell | Ep 121 What is Luxury Packaging with Burberry Creative Director Vincent Villeger What is Sustainable Packaging with Founder of Terracycle and LOOP Tom Szaky Packaging Production & Manufacturing with Head of Realization at Pearlfisher Brandi Parker How To Win Packaging Design Awards with Head of Pentawards Adam Ryan Structural Packaging & User Experience with Think Packaging Mat Bogust Building a 700 Million Dollar Brand with a photoshopped Can Design, Founder of Liquid Death Mountain Wate
S13 E126 · Wed, February 22, 2023
How Designers Are Using MidJourney To Build Their Businesses with Sherry Horowitz the Ai Conjurer | Ep 126
The Packaging Unbox Podcast recently had the pleasure of speaking with Sherry Horowitz about Mid Journey artificial intelligence. They discussed the different types of prompts that she uses, how to get started with a prompt, and making a living with Mid Journey as her copilot. They also touched upon the ethics of artificial intelligence, as well as how to work with agencies, designers, and implementing it into a functioning workflow. Sherry also shared her insight on how to make the most of the experience and how to use the technology to get ahead. Additionally, they discussed their sponsors, Idpdirect.com and Specrite.com, who provide factory direct packaging and documentation for EPR laws, respectively. This conversation was full of valuable information and Sherry was an entertaining and informative guest. The speaker is an enthusiastic tech adopter, and AI has had a dramatic effect on them. Specifically, they are using AI to generate 360-degree visuals for their clients faster and with more ideas than before. For example, they recently completed a dream job, utilizing AI to generate visuals in a way that would have taken weeks to produce manually or, in some cases, wasn't even possible. AI has been an absolute boon to their work, allowing them to have an idea, test it out, and see if it's in the right direction quickly and easily. The speaker recently helped Isaac Rodansky of Adventure Media, a digital performance marketing firm in Long Island, with a client called Grown Brilliant. The speaker discussed how Adventure Media was able to do branding, as well as digital performance strategy. Isaac is an industrial psychologist who used to be an artist and is able to walk the line between design and digital. The speaker also discussed how they have a network of people they use when working on larger projects, but can work very lean right now. They also discussed the idea of AI taking away jobs, but they believe it is creating more opportunity as it is still difficult to use and people still need photographers and graphic designers. In this conversation, the speaker discusses the importance of using prompt engineering to create a clearer path when creating projects. Prompt engineering involves leveraging large datasets to come up with intentional results. The speaker recommends using this strategy for faster and more cost-efficient results. The speaker also suggests creating a package to offer rapid prototyping ideation services. This package requires skilled and experienced designers and involves a lot of work and research. Finally, the speaker shares an example of how they created a picture using prompt engineering to study the differences between the words feast, banquet, dinner, and meal. Connect with Sherry Horowitz on LinkedIn Connect with <st
S13 E124 · Tue, February 07, 2023
Legal Solutions For Creative Professionals: Get Expert Branding And Document Support For Just $95/Month with Jon Tobin | Ep 124
John is the founder of Counsel for Creators, a company that provides creative professionals with legal advice and protection. He believes that every company should have a lawyer, especially if they are working with contracts or NDAs. John is a creative himself and his team consists of all creatives, and they offer a subscription-based model which is new to the legal field. In this episode, John discusses the importance of having a lawyer, how artificial intelligence is impacting the design industry, and how to protect one's work from copyright infringement. He also explains the concept of owning a style and the legal implications of doing so. John's advice is that all creatives should take advantage of the services that Counsel for Creators provides because the legal aspects of being a creative are becoming increasingly important. John Tobin of Counsel for Creators is interviewed on the Packaging Unboxd podcast. Counsel for Creators helps creatives build their businesses. John explains that they have creative backgrounds and their goal is to make law accessible to creative people. They thank their sponsors, Idpdirect.com and Spectre.com, which help with product and packaging design and management. John encourages the listeners to remember that this episode does not constitute legal advice. He mentions that before becoming a lawyer he was a designer. He explains that his company helps creatives build businesses, such as creating their own platform or courses. He emphasizes the importance of having access to law for creative people. Counsel for Creatives is a business that provides affordable legal advice for creative projects. They offer a membership subscription for $95 a month, in which members get access to attorneys to answer their legal questions. This is a much more affordable option than the traditional model of giving a retainer of $3,000. Counsel for Creatives aims to make it easier for people to get the legal advice they need and make an informed decision. Their goal is to provide custom legal advice but make it more accessible and affordable for everyone. Learn more about Jon Tobin on Linkedin Check out Counsel for Creators to get all their free content and decide if this is right for you. Connect with Evelio on LinkedIn Learn more about Packaging Unboxd: https://bit.ly/PUSubs Sponsor Links: Sustainable
S13 E124 · Tue, January 24, 2023
What to Expect at Paris Packaging Week with Easyfairs and Pentawards 2023 | Ep 124
Why should you travel to Pairs Packaging Week? Because Easyfairs puts on the largest high tech packaging show anywhere in the world. From manufacturers of packaging to some of the greatest brands delivering packaging innovations on a global scale. Chanel, Louis Vuitton, Guerlain, you name it they are here and searching for the latest in sustainability, consumer experience, and scalable innovations. Join me in discovering the future of packaging at Paris Packaging Week. Interested in visiting the show? Click here to learn more: https://registration.gesevent.com/survey/1s8fal5ak310l/start?translation=1y3e4bjlh3me0 Learn more about Packaging Unboxd: https://bit.ly/PUSubs --- 📦 Support the pod by leaving us a review here. Sponsor Links: Sustainable Packaging Manufacturer - IDP Direct Specifications Management - Specright Get packaging templates, Dielines, and mock-ups - Pacdora - USE UNBOXD50 for 50% off ----- *Are you a fan of Packaging Unboxd and want to connect with Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here . ---- Listen to these episodes next: Real-World Applications of Ai in Professional Creative Design Today with Teri Campbell | Ep 121 What is Luxury Packaging with Burberry Creative Director Vincent Villeger What is Sustainable Packaging with Founder of Terracycle and LOOP Tom Szaky Packaging Production & Manufacturing with Head of Realization at Pearlfisher Brandi Parker How To Win Packaging Design Awards with Head of Pentawards Adam Ryan <p
S13 E123 · Thu, January 12, 2023
Sustainable Cosmetics Packaging Ideas, Future of Reusable Packaging with Eva Lagarde of Resources.co | Ep 123
If you're in cosmetics packaging you know this is the conversation you're having right now. Should we be using recyclable? Is chemical recycling a real thing? How do we choose between aluminum and bamboo pulp pans? Isn't our product too small to even recycle? Will our customers adopt reusable cosmetics packaging? If you've even thought of one of these questions, listen to this episode. We get into all of these topics with cosmetics packaging sustainability expert Eva Lagarde. Connect with Eva Lagarde >> here. Learn more about Re-sources.co >> here Stay up to date with the latest in Packaging Ai >> here Learn how to generate packaging with Midjourney >> here Follow Evelio on LinkedIn >> here --- 📦 Support the pod by leaving us a review here. Sponsor Links: Sustainable Packaging Manufacturer - IDP Direct Specifications Management - Specright Get packaging templates, Dielines, and mock-ups - Pacdora - USE UNBOXD50 for 50% off ----- *Are you a fan of Packaging Unboxd and want to connect with Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here . ---- Listen to these episodes next: Real-World Applications of Ai in Professional Creative Design Today with Teri Campbell | Ep 121 What is Luxury Packaging with Burberry Creative Director Vincent Villeger What is Sustainable Packaging with Founder of Terracycle and LOOP Tom Szaky Packaging Production & Manufacturing with Head of Realization at Pearlfisher Brandi Parker <a href="https://podcasts.apple.com/us/podcast/package-design-unboxd-with-evelio-mattos/id1511993897?i
S13 E122 · Wed, January 04, 2023
Designing with AI: An Interview with Kevin Russell of Dark Forces Design on the Future of Packaging Design with Midjourney | Ep 122
Packaging Unboxd special guest, Kevin Russell, Creative Director at Dark Forces Design talks about Artificial Intelligence in the creative process. In today's episode, we'll be discussing Midjourney, a new AI tool for packaging design. Kevin will be sharing his thoughts on how to use Midjourney, the opportunities it creates for designers, and the legalities of using AI in the design process. We'll also be exploring how the future of design is evolving at breakneck speeds and how Midjourney fits into this landscape. So, grab your headphones and join us as we delve into the exciting world of Midjourney and the future of design. Learn more about Kevin's work >> here Check out Kevin's Link Tree >> here Stay up to date with the latest in Packaging Ai >> here Learn how to generate packaging with Midjourney >> here Follow Evelio on LinkedIn >> here Sponsor Links: Sustainable Packaging Manufacturer - IDP Direct Specifications Management - Specright Get packaging templates, Dielines, and mock-ups - Pacdora - USE UNBOXD50 for 50% off ----- *Are you a fan of Packaging Unboxd and want to connect with Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here . ---- Listen to these episodes next: Real-World Applications of Ai in Professional Creative Design Today with Teri Campbell | Ep 121 What is Luxury Packaging with Burberry Creative Director Vincent Villeger What is Sustainable Packaging with Founder of Terracycle and LOOP Tom Szaky Packaging Production & Manufacturing with Head of Realization at Pearlfisher Brandi Parker <a href="https://podcasts.apple.com/us/podcast/package-design-unboxd-with-evelio-mattos/id
S13 E121 · Wed, December 28, 2022
Real-World Applications of Ai in Professional Creative Design Today with Teri Campbell | Ep 121
You've already heard about Ai and its power to generate designs in seconds, but is there anyone actually using these designs in the real world? Yes! Food and Packaging Photographer, Teri Campbell explains how he's using Ai to generate environments and details for his shots. He also shares how MidJourney has re-invigorated his love and passion for being creative. The efficiencies that Midjourney delivers allow you to iterate faster, pivot in real-time, and discover never before seen opportunities. Teri shares some of his favorite prompts, photographic terminology to use in MidJourney, and some of the tools he's using to make Ai work harder for him. Whether you're for or against Ai, this is a must listen because it might just change your mind one way or another. But one thing for sure is that you'll get a new perspective on what's possible with Ai. Learn more about Teri's work >> here Follow Teri on LinkedIn >> here Stay up to date with the latest in Packaging Ai >> here Learn how to generate packaging with Midjourney >> here Follow Evelio on LinkedIn >> here Sponsor Links: Sustainable Packaging Manufacturer - IDP Direct Specifications Management - Specright Get packaging templates, Dielines, and mock-ups - Pacdora - USE UNBOXD50 for 50% off ----- *Are you a fan of Packaging Unboxd and want to connect with Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here . ---- Listen to these episodes next: What is Luxury Packaging with Burberry Creative Director Vincent Villeger What is Sustainable Packaging with Founder of Terracycle and LOOP Tom Szaky Packagin
S13 E120 · Thu, December 22, 2022
Is Packaging Design with Midjourney Bullsh*t? Nick Longo of the DGDC podcast | Ep 120
Nick Longo of the DGDC, Deeply Graphic Design Cast podcast and Evelio discuss Artificial Intelligence and its impact on the packaging design industry. They explore how AI can be used to supplement designer's craft rather than replace them, and discover that Midjourney and OpenAI are essential tools for designers looking to stay ahead of the curve. These platforms offer users the ability to create moodboards faster, share AI concepts with clients, and back into manufacturable ideas. If you want to stay competitive in packaging design, get involved with this conversation today! Listen to the DGDC podcast with Nick Longo Check out Nick's work Connect with Nick on LinkedIn Get the only How to Design Packaging with Midjourney book. Haven't connected with Evelio on LinkedIn yet? Follow him to get daily packaging content and education, connect here . Sponsor Links: Sustainable Packaging Manufacturer - IDPDirect Specifications Management - Specright Get Templates, Dielines, and Mock-ups - Pacdora - USE UNBOXD50 for 50% OFF --- *Are you a fan of Packaging Unboxd and want to connect with Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here . --- Listen to these episodes next: What is Luxury Packaging with Burberry Creative Director Vincent Villeger What is Sustainable Packaging with Founder of Terracycle and LOOP Tom Szaky Packaging Production & Manufacturing with Head of Realization at Pearlfisher Brandi Parker How To Win Packaging Design Awards with Head of Penta
S12 E119 · Thu, December 15, 2022
From Cannabis Brand Designer to Cannabis Brand Owner Lilli Keinaenen | Ep 119
Have you ever wanted to own a brand you've designed for? Or at least have a partial ownership in its success? Lilli Keinaenen explains how designing packaging for a cannabis brand led to having an equity stake in Green Bee Botanicals. We discuss creative billing, imposter syndrome, the complexities of cannabis packaging, and a smelly fish challenge on TikTok. Learn more about Change Maker Creative here. Connect with Lilli on LinkedIn Haven't connected with Evelio on LinkedIn yet? Follow him to get daily packaging content and education, connect here . Sponsor Links: Sustainable Packaging Manufacturer - IDPDirect Specifications Management - Specright Get Templates, Dielines, and Mock-ups - Pacdora - USE UNBOXD50 for 50% OFF --- *Are you a fan of Packaging Unboxd and want to connect with Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here . --- Listen to these episodes next: What is Luxury Packaging with Burberry Creative Director Vincent Villeger What is Sustainable Packaging with Founder of Terracycle and LOOP Tom Szaky Packaging Production & Manufacturing with Head of Realization at Pearlfisher Brandi Parker How To Win Packaging Design Awards with Head of Pentawards Adam Ryan Structural Packaging & User Experience with Think Packaging Mat Bogust Building a 700 Million Dollar Brand with a photoshopped Can Design, Founder of Liquid Death Mountain Water Mike Cessario --------- ❤️ packaging and want to join me on the Packaging Unboxd podcast? Fill out this
S12 E118 · Thu, December 08, 2022
How Brands Design Packaging That Sells with Designalytics, Steve Lamoureux | Ep 118
Do you want to increase sales with your packaging design? Steve Lamoureux shares how the data analyzed by Designalytics can refine a brief and drive sales based on consumer feedback during the design process. Don't assume you know what consumers want before you design, find out why they buy, where they buy, and what's important to them. You can use this information to create packaging that resonates with consumers and drives sales. With Designalytics, you can create packaging that sells. Click here to learn more about Designalytics and how it can help you increase sales with your packaging design. Agencies discussed in this episode: Interact Brands Moxie Sozo Beardwood ForceMajeure Haven't connected with Evelio on LinkedIn yet? Follow him to get daily packaging content and education, connect here . Sponsor Links: Sustainable Packaging Manufacturer - IDPDirect Specifications Management - Specright Get Templates, Dielines, and Mock-ups - Pacdora - USE UNBOXD50 for 50% OFF --- *Are you a fan of Packaging Unboxd and want to connect with Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here . --- Listen to these episodes next: What is Luxury Packaging with Burberry Creative Director Vincent Villeger What is Sustainable Packaging with Founder of Terracycle and LOOP Tom Szaky Packaging Production & Manufacturing with Head of Realization at Pearlfisher Brandi Parker How To Win Packaging Design Awards with Head of Pentawards Adam Ryan Structural Packaging & User Experience with Think Packaging Mat Bog
S12 E117 · Thu, December 01, 2022
PACDORA the Figma of Packaging Design | Ep 117
You don't have time to learn CAD or some other 3D program, right? Well now you can just log in and create dielines and renders from anywhere with PACDORA.com In this episode I speak to Yu Wang about Pacdora and how they solve the first obstacle in packaging design - making packaging dielines. If you're like most of us, we design packaging graphics and use illustrator to create dielines. Ye, there are packaging engineers and specialists that jump right into CAD and create efficient dielines, but designers don't always work like that. That's where Pacdora comes in. It allows you to type in the dims and materials plus the style of your pack and instantly you have a render, a dieline, and a video of the assembly. Interested in Pacdora ? Use the promo code: unboxd50 to save 50% off an annual plan. Sponsor Links: Sustainable Packaging Manufacturer - IDPDirect Specifications Management - Specright Get Templates, Dielines, and Mock-ups - Pacdora --- *Are you a fan of Packaging Unboxd and want to connect with Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here . --- Listen to these episodes next: What is Luxury Packaging with Burberry Creative Director Vincent Villeger What is Sustainable Packaging with Founder of Terracycle and LOOP Tom Szaky Packaging Production & Manufacturing with Head of Realization at Pearlfisher Brandi Parker How To Win Packaging Design Awards with Head of Pentawards Adam Ryan Structural Packaging & User Experience with Think Packaging Mat Bogust Founder of Center Design and Front and Center Podcast Host Alex Center </a
S12 E116 · Thu, November 24, 2022
Become a Kick-Ass Creative Director | Ep 116
Today we’re talking to Creative Director Jaime Cabrera, his book What’s the Big Idea - An Indispensable Guide to Becoming a Kick-ass Creative Director - Available now on Amazon. You can check out the link in the show notes. So what does it take to be a creative director, how do you get there, and how to manage up to your creative director as a junior designer. Jaime’s book is meant to be for anyone aspiring to be a Creative Director or maybe in your first year as one. The truth is that if you don’t have a mentor or someone you can talk to about this position, you get a huge dose of imposter syndrome, that why this book is so important so that you know everyone goes through the same phase, and really how to navigate your way to the top and grow once you’re there. If you want to catch me live, I’ll be speaking at Paris Packaging Premiere Paris January 25 and 26 And Packaging Premiere Milan, May 16 - 18 Show Links: Buy Jaime's Book: What's the Big Idea? Listen to Jaime's podcast with: Pieter Claeys Ed Miller Self Help Guide for Copy Writers from Dan Nelkin Follow Packaging Ai to learn how to design using Artificial Intelligence
S12 E115 · Thu, November 17, 2022
How Design Agencies Get Clients w/ Dennis Whalen | Ep 115
If you've ever said I'm a designer, not a salesperson, you're probably not wrong, but you're for sure not right. Graphic designers, packaging designers, really any type of designer is a sales person. What you're creating has to sell an idea, a product, a service, something. But before you get the chance to sell to the end user, you have to sell your concept to your internal team and then to your external client. Dennis Whalen, creative sales rockstar that he is lays out what you need to know to sell design internally and externally. If you choose to be a salesperson and not a designer, he talks about his career and why selling vs designing suits him just fine. We get a bit of a history lesson as well, he's worked with: Primo Angeli, Pearlfisher, Michael Osbourne Design, Philippe Becker, Revel, Stranger & Stranger, and so many more heavy hitters in the design world you won't believe. If you could use one tactic to close just one more client, what would that be worth? Dennis shares at least 8 tips on how to be a better salesperson, build a strong network, and deliver on your WHY every time. Sponsored by IDPDirect.com & Specright Learn more and connect with Dennis Whalen on LinkedIn Connect with Evelio Mattos
S12 E114 · Wed, November 09, 2022
Do All Products Deserve a Crafted Unboxing? | Ep 114
Colienne Regout of The Unboxing Your Packaging Podcast interviewed Evelio Mattos about his podcast, design purpose, and what sustainable packaging needs to work. This is an abbreviated episode, if you'd like to listen to the full episode with Colienne, you can listen here . Watch the episode on Youtube Follow Evelio on LinkedIn And catch the Friday Packaging Class on LinkedIn Live or watch it on your own time on Youtube.
S12 E113 · Wed, November 02, 2022
Unboxing Sunday's Finest Gold Fashioned Ready to Drink Cocktail | Ep 113
Packaging Unboxd and The People of Packaging team up to unbox the $150 bottle of Gold Fashioned from Sunday's finest along with Co-founder Robert Haynes and Damiane Nickles. Color, materials, production processes, as well as why each design decision was made is explained in this episode as we enjoy ourselves a few Gold Fashions. Learn how delayed gratification designed into packaging can increase consumer anticipation and drive brand affinity. Or how panels in packaging can be used to tell an excitement creating story. Packaging design is critical when designing packaging for alcohol and ready to drink market as it allows the server to feel special and enjoy the process of unboxing the bottle in their own special way. Episode links: Order your own Sunday's Finest Gold Fashion here Listen to Adam Peek's People of Packaging Podcast here Connect with Evelio on LinkedIn and learn more about packaging design here ***
S12 E112 · Wed, October 26, 2022
Why Are Design Agencies Choosing B Corp Certification | Ep 112
What is B Corp Certification? Should design agencies get B Corp certification? And what are the benefits, or why should you get B Corp certified? Here Design, shares all of these answers and helps us understand why you should consider B Corp certification for your future. Episode Links: B Corp Certification Here Design - - -
S12 E111 · Wed, October 19, 2022
Packaging Glenfiddich Time : Reimagined, with Here Design | Ep 111
In Time Re:Imagined, three incredibly rare whiskies, the Glenfiddich 50, 40, and 30 Year Old single malts are uniquely presented as bespoke art, conceptually designed and created by Here Design. Each expression links back to an individual liquid story and technical truth by representing different types of time; Simultaneous, Cumulative and Suspended. A $50,000 product doesn't have to compete on shelf with other luxury goods, you know if you can afford it and you want it, you're going to get it. So what does luxury packaging actually deliver? A dream. Here Design explains how their team looked beyond the product to the promise of the brand and the one true luxury, time. Time was the brief and concept being made physical without gimmicks or gold plating. Here Design focused on the layers of stories told over time, the weather patterns that occurred while the whiskey sat in barrels for 50 years. capturing all of that data and allowing it to shape the narrative and packaging. What you get with Glennfiddich Time: Reimagined is the visual representation of time in packaging. Learn who should be in the room when you develop high concepts, and how each person has a role in the big picture. Learn how copywriters can support design by taking disparate concepts and formulating them into a cohesive North Star story. Show links: Here Design Glenfiddich Time : Reimagined --- *Are you a fan of Packaging Unboxd and want to connect with Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here. --- Listen to these episodes next: What is Luxury Packaging with Burberry Creative Director Vincent Villeger What is Sustainable Packaging with Founder of Terracycle and LOOP Tom Szaky Packaging Production & Manufacturing with Head of Realization at Pearlfisher Brandi Parker How To Win Packaging Design Awards with Head of Pentawards Adam Ryan Structural Packaging & User Experience with Think Packaging Mat Bogust Founder of Center Design and Front and Center Podcast Host Alex Center Building a 700 Million Dollar Brand with a photoshopped Can Design, Founder of Liquid Death Mountain Water Mike Cessario --------- ❤️ packaging and want to join me on the Packaging Unboxd podcast? Fill out this form and we'll contact you if you're a fit Click here. 📦 Support the pod by leaving us a review here. * Have you connected with Evelio on LinkedIn yet? if you haven't follow him to get daily packaging content and education, connect here.
S12 E110 · Thu, October 13, 2022
Advanced Sustainable Packaging Design - Lancome La Vie Est Belle Packaging | Ep 110
This mind blowing mono-material packaging design makes you question what you thought you knew about molded fiber and product packaging manufacturing. The team at Colourform (yes, with a U), are questioning why everything is overpackaged and how to reduce materials and packaging components to deliver fresh take on branding and what it means to package something. Their award winning brand building molded fiber designs challenge everything from how to package a bottle and cosmetics, to fragrance and fashion. Listen to learn the first 5 things you need to ask before you start down the path of molded fibre (yes, with an "re" not an "er") Links to stuff in the show: ColourForm James Cropper La Vie Est Belle by Lancome packaging Ruinart packaging --- Connect with Evelio on LinkedIn for his packaging classes Love learning about packaging? Subscribe to our Youtube channel
S11 E109 · Thu, October 06, 2022
Dirty Dough Reveals How Packaging Got Them Sued & Doubled Their Business | Ep 109
Evelio talks to Dirty Dough founder Bennett Maxwell about how their cookie box got them sued by Crumbl cookies and they turned it into content that more than doubled their franchises from 90 to over 200 in 2 months. Plus learn how finding the right coating allowed them to reduce their packaging spend and increase user experience for non-customers! Did you know that Uber Eats make up 25% of most take-out orders and are considered non-customers? Links: * Dirty Dough Cookies * Bennett Maxwell * Buckwild Media * EKR Agency Love learning about packaging? Subscribe to our Youtube channel
S11 E108 · Wed, September 28, 2022
The Benefits of a Packaging Redesign, Why Olive Natural Skincare Redesigned Their Packaging | Ep. 108
Olive Natural Skincare launched a complete packaging redesign, but why? What's the reason for redesigning packaging that's worked for over 10 years? Hear how Mike Green and his team made the decision to redesign their brand's packaging, who this New Zealand based skincare company chose for the redesign, and what happens after you get your new packaging. From this episode you'll get: Questions to ask yourself before a packaging redesign Strategy to communicate your upcoming packaging redesign How to grown an agency internationally You'll get this and a ton more! Order your own Olive Natural Skincare products here Connect with Evelio on LinkedIn here
S11 E107 · Wed, September 21, 2022
Is Sustainable Packaging A Scam? What Materials To Avoid | Ep 107
We produce trillions of packaging units every year Every brand is talking about sustainability And we Spend months designing this packaging But are we being scammed by sustainability? Carbon Offsetting, Hemp Paper, Aluminum, Recycling, Stand-up Pouches, are these sustainable packaging scams? Should you be designing differently? Listen to this honest conversation about each of these topics with sustainability expert Paul Foulkes Arellanos and learn what is and isn't a scam, and what you can do today to make your brand more sustainable. Connect with Paul on LinkedIn Follow his Company on LinkedIn Connect with Evelio on LinkedIn
S11 E106 · Wed, September 07, 2022
Everything You Need to Know About Candy Packaging EAT ROTTEN | Ep 106
Introducing mew products to the market today require attractive packaging that is sustainable. EAT ROTTEN, the new healthy alternative to those sugar-filled gummy worms from the 90's is doing just that. Launching with compostable sachets and a healthier sugar alternative this grotesquely beautiful pack flies in the face of the current minimalist design trend in candy. Here's what you'll get in this episode: Hard lessons learned: How packaging can delay your product launch. We didn't consider print production: How files need to be set up from the start Managing color: How some substrates react to color and the different processes to overcome BAD color. In this episode with EAT ROTTEN we share all of the hard earned lessons of launching a product when you don't know packaging. Most start-ups out there are launching a product not packaging, so packaging is thought of last. Michael Fisher shares the difficult reality of launching candy packaging warts and all. ----- Support ROTTEN gummy worms here Learn more about Michael Fisher on LinkedIn Step into their disgusting lab here Connect with Evelio on LinkedIn ----- Want more packaging design content? How to design packaging, what is luxury packaging, what is sustainable packaging? Get everything you want to know about packaging design from the podcast.
S11 E105 · Wed, August 31, 2022
3 Strategies for Sustainable Start Up Packaging | EP 105
Jonathan Assaraf, Packaging Designer and Co-founder of DIPalready.com shares how his brand is redefining what sustainable packaging means. Jonathan explains what materials they chose, what packaging they buy stock and what packaging they buy custom. We also talk about the timeline to get packaging and production issues to look out for. John shows that you don't have to customize every piece of packaging when your consumer's focus is sustainability and high design. Rate Review the Podcast Links: Uline Stock Shippers Dip Premium Haircare Connect with Evelio #packaging #packagingdesign #graphicdesign #design #startup #branding #designeducation #recycle #sustainability
S11 E104 · Mon, August 22, 2022
Designing the Adidas x Mr. Bailey Shoe Box - How To Be Consistently Innovative w/ Black Ink Projects | Ep 104
Black Ink Projects Co-founders Matt and Hayden answer how they are consistently innovative and pushing the bounds of packaging design. After designing the latest shoebox for the Adidas x Mr. Bailey release. Their Mycelium box and amniotic sac-like shoe bag has been featured everywhere from Hypebeast to Trendhunter as a groundbreaking shoe box. So how do they manage to stay so far ahead of trends and pushing manufacturing beyond the norms? Haden and Matt give a masterclass in never settling for now and how to always look to the future. Want more packaging design content? How to design packaging, what is luxury packaging, what is sustainable packaging? Get everything you want to know about packaging design from the podcast. Learn more about Black Ink Projects Check out their work on Instagram Connect with Haden and Matt on Linkedin Connect with Evelio on LinkedIn
S11 E103 · Wed, August 17, 2022
Where Are the Female Executive Creative Directors? | Ep 103
Learn what an Executive Creative Director does at a design agency, what they're responsible for, and how lifelong learning is critical to the position. We talk with Chloe Templeman of BigFish London and previously DesignBridge about what it's like to be a female executive. From being a mentor to a mentee and helping to make female execs visible Chloe shares her experiences as a female creative executive. Connect with Chloe Templeman Learn more about Big Fish Learn about Pentawards --- *Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here . --- Past guests on Package Design Unboxd include: Former Creative Director of Packaging at Burberry Vincent Villeger, Founder of Terracycle and LOOP Tom Szaky, Head of Realization at Pearlfisher Brandi Parker, Head of Pentawards Adam Ryan, Cardboard Ninja at Think Packaging New Zealand Mat Bogust, Packaging Instructor at Art Center School of Design Gerardo Herrera, Founder of Center Design and Front and Center Podcast Host Alex Center, Head of sustainability at Interact Brands Valerie Hawks, Materials and sustainability at Nirvana CPH Katie Kubrak, Founder of Liquid Death Mountain Water Mike Cessario, and more. --------- ❤️ packaging and want to join me on the Package Design Unboxd podcast? Fill out this form and we'll contact you if you're a fit Click here. 📦 Support the pod by leaving us a review here. * Have you connected with Evelio on LinkedIn yet? if you haven't follow him to get daily packaging content and education, connect here. --------- ❤️ packaging and want to join me on the Package Design Unboxd podcast? Fill out this form and we'll contact you if you're a fit Click here. 📦 Support the pod by leaving us a review here. * Have you connected with Evelio on LinkedIn yet? if you haven't follow him to get daily packaging content and education, conne
S11 E102 · Wed, August 10, 2022
The Power of Strategic Packaging Design with Chloe Templeman | Ep 102
Chloe Templeman, Executive Creative Director at BigFish London explains what strategy is, how it shapes the brief, and how it defines success in packaging design. In this episode you are going to get 3 big things: 1) What happens during a strategy workshop that shapes the brief 2) What information you need to gather before it hits design 3) How to get your logic straight before you bring the magic Plus, get the 5 questions you need to ask in every strategic workshop, the why's, the how's, and the who's. Links: * Bigfish * Chloe Templeman * Pentawards * Evelio Mattos Interested in watching vs just listening? Subscribe to PDU on Youtube Other episodes you might enjoy: Vincent Villeger, What is Luxury Packaging Mat Bogust Founder of Think Packaging NZ Tom Szaky Founder of Loop, What is Sustainable Packaging Pierre Paslier, Designing Packaging from Seaweed --- Pick up a death metal PDU hoodie 🤘🏽 here --- *Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here . --- Past guests on Package Design Unboxd include: Former Creative Director of Packaging at Burberry Vincent Villeger, Founder of Terracycle and LOOP Tom Szaky, Head of Realization at Pearlfisher Brandi Parker, Head of Pentawards Adam Ryan, Cardboard Ninja at Think Packaging New Zealand Mat Bogust, Packaging Instructor at Art Center School of Design Gerardo Herrera, Founder of Center Design and Front and Center Podcast Host Alex Center, Head of sustainability at Interact Brands Vale
S11 E101 · Thu, August 04, 2022
The Secret to Better Packaging Design, Shhh... | Ep 101
Watching people interact with your packaging on shelf or secret shopping is the fastest way to prioritize design. Experiencing the Consumer Journey Before Designing Anything is critical to your packaging design process. Yes it's fun to design and solve problems, but going through the journey yourself then watching others go through it will unlock the hurdles keeping your design from being effective. What's effective? Well, selling your product and being sustainable. In this episode I give an example from this week's brand workshop where I took a brand to their own stores and distribution centers to walk through every step of the brand's packaging to the consumer. What we uncovered was magical. Listen and get out from behind your computer to improve your packaging design. --- *Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here . --- Past guests on Package Design Unboxd include: Former Creative Director of Packaging at Burberry Vincent Villeger, Founder of Terracycle and LOOP Tom Szaky, Head of Realization at Pearlfisher Brandi Parker, Head of Pentawards Adam Ryan, Cardboard Ninja at Think Packaging New Zealand Mat Bogust, Packaging Instructor at Art Center School of Design Gerardo Herrera, Founder of Center Design and Front and Center Podcast Host Alex Center, Head of sustainability at Interact Brands Valerie Hawks, Materials and sustainability at Nirvana CPH Katie Kubrak, Founder of Liquid Death Mountain Water Mike Cessario, and more. --------- ❤️ packaging and want to join me on the Package Design Unboxd podcast? Fill out this form and we'll contact you if you're a fit Click here. 📦 Support the pod by leaving us a review here. * Have you connected with Evelio on LinkedIn yet? if you haven't follow him to get daily packaging content and education, connect here.
S11 E100 · Thu, July 28, 2022
Top Packaging Design Trends for 2023 | Ep 100
What are the packaging design trends for 2023? Beyond sustainability we're looking at what is trending from across the planet. You'll be sure to spot these trends coming before the end of the year. So if you're a graphic designer, start-up, or packaging designer looking for inspiration listen up, you're getting insider trends! --- Pick up a death metal PDU hoodie 🤘🏽 here Connect with Evelio on LinkedIn --- *Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here . --- Past guests on Package Design Unboxd include: Former Creative Director of Packaging at Burberry Vincent Villeger, Founder of Terracycle and LOOP Tom Szaky, Head of Realization at Pearlfisher Brandi Parker, Head of Pentawards Adam Ryan, Cardboard Ninja at Think Packaging New Zealand Mat Bogust, Packaging Instructor at Art Center School of Design Gerardo Herrera, Founder of Center Design and Front and Center Podcast Host Alex Center, Head of sustainability at Interact Brands Valerie Hawks, Materials and sustainability at Nirvana CPH Katie Kubrak, Founder of Liquid Death Mountain Water Mike Cessario, and more. --------- ❤️ packaging and want to join me on the Package Design Unboxd podcast? Fill out this form and we'll contact you if you're a fit Click here. 📦 Support the pod by leaving us a review here. * Have you connected with Evelio on LinkedIn yet? if you haven't follow him to get daily packaging content and education, connect here.
S10 E99 · Wed, July 20, 2022
How To Go From Graphic Design to Packaging Designer | Ep. 99
In this episode I explain my transition from graphic designer to packaging designer and the steps I went through to launch my career in a new-to-me industry. In this episode you'll get a few key insights: 1) How to stand out and get noticed by potential clients or employers 2) Your responsibility to the consumer as a packaging designer 3) How niching down in your industry can help position you as an expert And a ton more. --- Pick up a death metal PDU hoodie 🤘🏽 here Connect with Evelio on LinkedIn --- *Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here . --- Past guests on Package Design Unboxd include: Former Creative Director of Packaging at Burberry Vincent Villeger, Founder of Terracycle and LOOP Tom Szaky, Head of Realization at Pearlfisher Brandi Parker, Head of Pentawards Adam Ryan, Cardboard Ninja at Think Packaging New Zealand Mat Bogust, Packaging Instructor at Art Center School of Design Gerardo Herrera, Founder of Center Design and Front and Center Podcast Host Alex Center, Head of sustainability at Interact Brands Valerie Hawks, Materials and sustainability at Nirvana CPH Katie Kubrak, Founder of Liquid Death Mountain Water Mike Cessario, and more. --------- ❤️ packaging and want to join me on the Package Design Unboxd podcast? Fill out this form and we'll contact you if you're a fit Click here. 📦 Support the pod by leaving us a review here. * Have you connected with Evelio on LinkedIn yet? if you haven't follow him to get daily packaging content and education, connect here.
S10 E98 · Fri, July 15, 2022
Packaging Files - RGB vs CMYK | Ep 98
In response to some overwhelming feedback on social media let's discuss RGB vs CMYK in the print world and is it time to learn a new trick? In this episode recorded while driving to a press check (sorry of the background noise) we talk about RGB benefits, CMYK is it the old way of doing things, what does Adobe say, and how to incorporate RGB into your process. If you want to support the podcast you can subscribe or leave a review wherever you get your podcasts. --- Pick up a death metal PDU hoodie 🤘🏽 here Connect with Evelio on LinkedIn --- *Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here . --- Past guests on Package Design Unboxd include: Former Creative Director of Packaging at Burberry Vincent Villeger, Founder of Terracycle and LOOP Tom Szaky, Head of Realization at Pearlfisher Brandi Parker, Head of Pentawards Adam Ryan, Cardboard Ninja at Think Packaging New Zealand Mat Bogust, Packaging Instructor at Art Center School of Design Gerardo Herrera, Founder of Center Design and Front and Center Podcast Host Alex Center, Head of sustainability at Interact Brands Valerie Hawks, Materials and sustainability at Nirvana CPH Katie Kubrak, Founder of Liquid Death Mountain Water Mike Cessario, and more. --------- ❤️ packaging and want to join me on the Package Design Unboxd podcast? Fill out this form and we'll contact you if you're a fit Click here. 📦 Support the pod by leaving us a review here. * Have you connected with Evelio on LinkedIn yet? if you haven't follow him to get daily packaging content and education, connect here. ---------
S10 E97 · Tue, July 12, 2022
How To Choose Sustainable Packaging Materials | Ep 97
Ever wonder how packaging professionals select materials, how they help brands become more sustainable, or how geography can impact the materials you choose? In this episode Evelio shares the first step before you select materials for your next packaging design whether you're a professional or student, this quick episode lays out the basic questions to start. If you still feel you want to understand this further or completely disagree, send me a note and we'll discuss it further on future episodes of PDU. If you want to support the podcast you can subscribe or leave a review wherever you get your podcasts. --- Pick up a death metal PDU hoodie 🤘🏽 here Connect with Evelio on LinkedIn --- *Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here . --- Past guests on Package Design Unboxd include: Former Creative Director of Packaging at Burberry Vincent Villeger, Founder of Terracycle and LOOP Tom Szaky, Head of Realization at Pearlfisher Brandi Parker, Head of Pentawards Adam Ryan, Cardboard Ninja at Think Packaging New Zealand Mat Bogust, Packaging Instructor at Art Center School of Design Gerardo Herrera, Founder of Center Design and Front and Center Podcast Host Alex Center, Head of sustainability at Interact Brands Valerie Hawks, Materials and sustainability at Nirvana CPH Katie Kubrak, Founder of Liquid Death Mountain Water Mike Cessario, and more.
S10 E96 · Wed, June 22, 2022
How Packaging Sounds Is As Important As It Looks | Ep 96
When you design packaging you think about looks, feel, product protection, and maybe you think about competing on shelf. But have you ever thought about how your packaging sounds? The way your packaging sounds can turn off consumers, make your product feel cheap, or it can increase the perceived value of your product. In partnership with Pentawards we listen to the different types of materials in packaging and the sounds they make, how they are us feel, and how to choose the right materials for your brand. Please join me in listening to this packaging design. Connect with Pentawards here If you want to support the podcast you can subscribe or leave a review wherever you get your podcasts. --- Pick up a death metal PDU hoodie 🤘🏽 here Connect with Evelio on LinkedIn --- *Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here . --- Past guests on Package Design Unboxd include: Former Creative Director of Packaging at Burberry Vincent Villeger, Founder of Terracycle and LOOP Tom Szaky, Head of Realization at Pearlfisher Brandi Parker, Head of Pentawards Adam Ryan, Cardboard Ninja at Think Packaging New Zealand Mat Bogust, Packaging Instructor at Art Center School of Design Gerardo Herrera, Founder of Center Design and Front and Center Podcast Host Alex Center, Head of sustainability at Interact Brands Valerie Hawks, Materials and sustainability at Nirvana CPH Katie Kubrak, Founder of Liquid Death Mountain Water Mike Cessario, and more. ---
S10 E95 · Mon, June 20, 2022
Packaging Design, Engineering, and Freelance with Matt Hanzly | Ep 95
Matt Hanzly 3D artist, packaging designer, and engineer shares what he's learned working with consumer electronics packaging in visual, structural, and CAD development. He shares his process of sketching, the tools he uses to render, and a few ways to structure your freelance packaging design fees. Connect with Matt here If you want to support the podcast you can subscribe or leave a review wherever you get your podcasts. --- Pick up a death metal PDU hoodie 🤘🏽 here Connect with Evelio on LinkedIn See Scott Biersack's work here --- *Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here . --- Past guests on Package Design Unboxd include: Former Creative Director of Packaging at Burberry Vincent Villeger, Founder of Terracycle and LOOP Tom Szaky, Head of Realization at Pearlfisher Brandi Parker, Head of Pentawards Adam Ryan, Cardboard Ninja at Think Packaging New Zealand Mat Bogust, Packaging Instructor at Art Center School of Design Gerardo Herrera, Founder of Center Design and Front and Center Podcast Host Alex Center, Head of sustainability at Interact Brands Valerie Hawks, Materials and sustainability at Nirvana CPH Katie Kubrak, Founder of Liquid Death Mountain Water Mike Cessario, and more. ---
S10 E94 · Thu, May 26, 2022
Designing Type for Packaging with Scott Biersack | Ep 94
Have you ever hired a type designer to design type for your packaging? Sometimes it feels like that's something saved for the big brands or major agencies, but it's not. Type Designer Scott Biersack and Evelio discuss the finer points of type and Scott shares how even the big agencies buy font sets to use for packaging without hiring someone for custom typography. Learn how to pair type, talk about type, and even ways to challenge on shelf competitors with type. If you want to support the podcast you can subscribe or leave a review wherever you get your podcasts. --- Pick up a death metal PDU hoodie 🤘🏽 here Connect with Evelio on LinkedIn See Scott Biersack's work here --- *Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here . --- Past guests on Package Design Unboxd include: Former Creative Director of Packaging at Burberry Vincent Villeger, Founder of Terracycle and LOOP Tom Szaky, Head of Realization at Pearlfisher Brandi Parker, Head of Pentawards Adam Ryan, Cardboard Ninja at Think Packaging New Zealand Mat Bogust, Packaging Instructor at Art Center School of Design Gerardo Herrera, Founder of Center Design and Front and Center Podcast Host Alex Center, Head of sustainability at Interact Brands Valerie Hawks, Materials and sustainability at Nirvana CPH Katie Kubrak, Founder of Liquid Death Mountain Water Mike Cessario, and more. ---
S10 E93 · Fri, May 13, 2022
Waste 360 Waste Expo Sustainable Packaging from Vegas | Ep 93
What happens when you get 4 packaging nerds on stage at the largest Waste industry event in Vegas? Find out what we covered, what we learned, and how your packaging decisions are just the tip of the iceberg when we discuss every business built around recycling. With Jonathan Quinn of Pregis, Cory Connors of Sustainable Packaging Podcast, Adam Peek of People of Packaging Podcast, Mikey Pasciuto founder of Scrapp, and myself Evelio Mattos. If you want to support the podcast you can subscribe or leave a review wherever you get your podcasts. --- Pick up a death metal PDU hoodie 🤘🏽 here Connect with Evelio on LinkedIn --- *Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here. --- Past guests on Package Design Unboxd include: Former Creative Director of Packaging at Burberry Vincent Villeger, Founder of Terracycle and LOOP Tom Szaky, Head of Realization at Pearlfisher Brandi Parker, Head of Pentawards Adam Ryan, Cardboard Ninja at Think Packaging New Zealand Mat Bogust, Packaging Instructor at Art Center School of Design Gerardo Herrera, Founder of Center Design and Front and Center Podcast Host Alex Center, Head of sustainability at Interact Brands Valerie Hawks, Materials and sustainability at Nirvana CPH Katie Kubrak, Founder of Liquid Death Mountain Water Mike Cessario, and more. ---
S10 E92 · Thu, May 05, 2022
Designing Sustainable Packaging Part 4 of 4 | Ep 92
Whoo! We hit nearly 100 episodes on the podcast, thank you so much for listening. Today we are talking to Michael Napoli of Terracycle and wrapping up our 4 part series on designing sustainable packaging. ** Want to appear on the show and hit our 5k + audience? Just go to the website and let me know: packagedesignunboxd.com Michael Napoli, VP of Material Sales at Terracycle, is a designer turned sustainability expert. He shares how design has to evolve to support sustainability and how it's critical to stay informed and not fall behind. Here's why you have to listen: 1) Because it's awesome! If you want to support the podcast you can subscribe or leave a review wherever you get your podcasts. --- Pick up a death metal PDU hoodie 🤘🏽 here Connect with Michael on LinkedIn Connect with Evelio on LinkedIn Learn more about Terracycle here --- *Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday. --- Past guests on Package Design Unboxd include: Former Creative Director of Packaging at Burberry Vincent Villeger, Founder of Terracycle and LOOP Tom Szaky, Head of Realization at Pearlfisher Brandi Parker, Head of Pentawards Adam Ryan, Cardboard Ninja at Think Packaging New Zealand Mat Bogust, Packaging Instructor at Art Center School of Design Gerardo Herrera, Founder of Center Design and Front and Center Podcast Host Alex Center, Head of sustainability at Interact Brands Valerie Hawks, Materials and sustainability at Nirvana CPH Katie Kubrak, Founder of Liquid Death Mountain Water Mike Cessario, and more. --- Support the best damn packaging podcast and our partners: Order your packaging factory direct with IDPDirect.com Or learn how Specright can manage your packaging
S10 E91 · Thu, April 28, 2022
Designing Sustainable Packaging Part 3 of 4: Reusable Packaging | Ep 91
Michael Napoli, VP of Material Sales at Terracycle, is a designer turned sustainability expert. He shares how design has to evolve to support sustainability and how it's critical to stay informed and not fall behind. Here's why you have to listen: 1) How does a brand or designer even begin to work with Terracycle? 2) How do you create truly reusable packaging? If you want to support the podcast you can subscribe or leave a review wherever you get your podcasts. --- Pick up a death metal PDU hoodie 🤘🏽 here Connect with Michael on LinkedIn Connect with Evelio on LinkedIn Learn more about Terracycle here --- *Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday. --- Past guests on Package Design Unboxd include: Former Creative Director of Packaging at Burberry Vincent Villeger, Founder of Terracycle and LOOP Tom Szaky, Head of Realization at Pearlfisher Brandi Parker, Head of Pentawards Adam Ryan, Cardboard Ninja at Think Packaging New Zealand Mat Bogust, Packaging Instructor at Art Center School of Design Gerardo Herrera, Founder of Center Design and Front and Center Podcast Host Alex Center, Head of sustainability at Interact Brands Valerie Hawks, Materials and sustainability at Nirvana CPH Katie Kubrak, Founder of Liquid Death Mountain Water Mike Cessario, and more. --- Support the best damn packaging podcast and our partners: Order your packaging factory direct with IDPDirect.com Or learn how Specright can manage your packaging
S9 E90 · Thu, April 21, 2022
Designing Sustainable Packaging Pt 2 of 4: Carbon Neutrality | Ep 90
Michael Napoli, VP of Material Sales at Terracycle, is a designer turned sustainability expert. He shares how design has to evolve to support sustainability and how it's critical to stay informed and not fall behind. Now if you don't know Terracycle, they recycle the unrecyclable and work with some of the world's largest brands to put in place recycling schemes that reduce global waste. Here's why you have to listen: 1) The differences between practically recyclable and technically recyclable, and why this matters. 2) Learn how brands view Sustainability today 3) Different types of recycling processes If you want to support the podcast you can subscribe or leave a review wherever you get your podcasts. --- Pick up a death metal PDU hoodie 🤘🏽 here Connect with Michael on LinkedIn Connect with Evelio on LinkedIn Learn more about Terracycle here --- *Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday. --- Past guests on Package Design Unboxd include: Former Creative Director of Packaging at Burberry Vincent Villeger, Founder of Terracycle and LOOP Tom Szaky, Head of Realization at Pearlfisher Brandi Parker, Head of Pentawards Adam Ryan, Cardboard Ninja at Think Packaging New Zealand Mat Bogust, Packaging Instructor at Art Center School of Design Gerardo Herrera, Founder of Center Design and Front and Center Podcast Host Alex Center, Head of sustainability at Interact Brands Valerie Hawks, Materials and sustainability at Nirvana CPH Katie Kubrak, Founder of Liquid Death Mountain Water Mike Cessario, and more. --- Support the best damn packaging podcast and our partners: Order your packaging factory direct with IDPDirect.com Or learn how Specright can manage your packaging
S9 E89 · Tue, April 12, 2022
How to Design Sustainable Packaging with Terracycle Pt 1 of 4 | Ep 89
Michael Napoli, VP of Material Sales at Terracycle, is a designer turned sustainability expert. He shares how design has to evolve to support sustainability and how it's critical to stay informed and not fall behind. Now if you don't know Terracycle, they recycle the unrecyclable and work with some of the world's largest brands to put in place recycling schemes that reduce global waste. Here's why you have to listen: 1) The differences between practically recyclable and technically recyclable, and why this matters. 2) Learn how brands view Sustainability today 3) Different types of recycling processes If you want to support the podcast you can subscribe or leave a review wherever you get your podcasts. --- Pick up a death metal PDU hoodie 🤘🏽 here Connect with Michael on LinkedIn Connect with Evelio on LinkedIn Learn more about Terracycle here --- *Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday. --- Past guests on Package Design Unboxd include: Former Creative Director of Packaging at Burberry Vincent Villeger, Founder of Terracycle and LOOP Tom Szaky, Head of Realization at Pearlfisher Brandi Parker, Head of Pentawards Adam Ryan, Cardboard Ninja at Think Packaging New Zealand Mat Bogust, Packaging Instructor at Art Center School of Design Gerardo Herrera, Founder of Center Design and Front and Center Podcast Host Alex Center, Head of sustainability at Interact Brands Valerie Hawks, Materials and sustainability at Nirvana CPH Katie Kubrak, Founder of Liquid Death Mountain Water Mike Cessario, and more. --- Support the best damn packaging podcast and our partners: Order your packaging factory direct with IDPDirect.com Or learn how Specright can manage your packaging
S9 E88 · Mon, April 04, 2022
Packaging Design En Español con Hernan Braberman el Branderman | Ep 88
En el episodio de hoy hablamos con Hernan Braberman Director de Diseño de Tridimage de Argentina. Trabajan con marcas de todo el mundo y tratan con productos de todos los sectores. En este episodio, aprenderá sobre empaques inteligentes, marca global y sostenibilidad. Pero, sobre todo, aprenderá qué se necesita para ganar en el concurso Pentawards. Diseño que sorprende y deleita y nos hace sentir un poco de envidia por no haberlo inventado nosotros. Antes de comenzar, hazme un favor y suscríbete al podcast ahora mismo y asegúrate de dejar una reseña en español para saber que estás escuchando. Comuníquese con nosotros si desea escuchar a más diseñadores en español en el podcast. --- Pick up a death metal PDU hoodie 🤘🏽 here Connect with Hernan on LinkedIn Connect with Evelio on LinkedIn --- *Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday. *Wanna enter Pentawards and join me as Pentawards Winner? Sign up here @ Pentawards --- Past guests on Package Design Unboxd include: Former Creative Director of Packaging at Burberry Vincent Villeger, Founder of Terracycle and LOOP Tom Szaky, Head of Realization at Pearlfisher Brandi Parker, Head of Pentawards Adam Ryan, Cardboard Ninja at Think Packaging New Zealand Mat Bogust, Packaging Instructor at Art Center School of Design Gerardo Herrera, Founder of Center Design Alex Center, Head of sustainability at Interact Brands Valerie Hawks, Materials and sustainability at Nirvana CPH Katie Kubrak, Founder of Liquid Death Mountain Water Mike Cessario, and more. --- Support the best damn packaging podcast and our partners: Order your packaging factory direct with IDPDirect.com Or learn how Specright can manage your packaging
S9 E87 · Wed, March 23, 2022
Designing Emotion Into Your Packaging - Jennie Potts B&B Studio | Ep 87
Jennie Potts Design Director of B&B Studio shares how their work infuses emotion into packaging and why your brand needs a personality. In today’s episode we discuss some of the work she’s done with B&B studio, one of my favorite chocolate packs for Raw Halo and the positive impact that design has had on the Raw Halo business. You’ll also why including more content into your Pentawards submission is key to putting you in the running for an award. If you want to support the podcast you can subscribe or leave a review wherever you get your podcasts. --- Pick up a death metal PDU hoodie 🤘🏽 here Connect with Jennie on LinkedIn Connect with Evelio on LinkedIn --- *Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday. *Wanna enter Pentawards and join Jennie and I as Pentawards Winner? Sign up here @ Pentawards --- Past guests on Package Design Unboxd include: Former Creative Director of Packaging at Burberry Vincent Villeger, Founder of Terracycle and LOOP Tom Szaky, Head of Realization at Pearlfisher Brandi Parker, Head of Pentawards Adam Ryan, Cardboard Ninja at Think Packaging New Zealand Mat Bogust, Packaging Instructor at Art Center School of Design Gerardo Herrera, Founder of Center Design Alex Center, Head of sustainability at Interact Brands Valerie Hawks, Materials and sustainability at Nirvana CPH Katie Kubrak, Founder of Liquid Death Mountain Water Mike Cessario, and more. --- Support the best damn packaging podcast and our partners: Order your packaging factory direct with IDPDirect.com Or learn how Specright can manage your packaging
S9 E86 · Wed, March 16, 2022
ButterflyCannon Innovation & Sustainability - Jenny Cairns | Ep 86 Part 2
How do you build a career steeped in innovation and sustainability, where do you get the experience to begin, and what does it mean to manage that process? This episode we speak to Jenny (Cairns) Greenwood, Innovations and Sustainability Manager at ButterflyCannon in London about her 0 - 1 path to building a career. Listen and learn how to inject your design process with innovation and sustainability, what questions to ask, and where to start. If you want to support the podcast you can subscribe or leave a review wherever you get your podcasts. Now let’s get to Jenny (Cairns) Greenwood on Package Design Unboxd. Pick up a death metal PDU hoodie 🤘🏽 Connect with Jenny on LinkedIn Connect with Evelio on LinkedIn --- *Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday. *Wanna enter Pentawards and join Jenny and I as Pentawards Winner? Sign up here @ Pentawards --- Past guests on Package Design Unboxd include: Former Creative Director of Packaging at Burberry Vincent Villeger, Founder of Terracycle and LOOP Tom Szaky, Head of Realization at Pearlfisher Brandi Parker, Head of Pentawards Adam Ryan, Cardboard Ninja at Think Packaging New Zealand Mat Bogust, Packaging Instructor at Art Center School of Design Gerardo Herrera, Founder of Center Design Alex Center, Head of sustainability at Interact Brands Valerie Hawks, Materials and sustainability at Nirvana CPH Katie Kubrak, Founder of Liquid Death Mountain Water Mike Cessario, and more. --- Support the best damn packaging podcast and our partners: Order your packaging factory direct with IDPDirect.com Or learn how Specright can manage your packaging
S9 E85 · Mon, March 14, 2022
Simplifying Sustainable Packaging with ButterflyCannon Jenny Cairns | EP 85 Part 1
Today’s episode is a 2 parter, we’re speaking with Jenny Cairns, ButterflyCannon’s Innovation & Sustainability Manager. We spoke for so long about a few different things that it actually made more sense to break it up then to release just one long podcast. In part 1, Jenny and I discuss ButterflyCannon’s Climatic Table document, which is a checklist for 28 sustainable design elements. Essentially a menu of sustainability priorities each brand should work through. Making sustainability a little easier to digest. Jenny and I talk through the different sections comparing and contrasting a few types of brands and how they would use the table. Not only do we tackle sustainability, but we also discuss how to include sustainability and innovation in your packaging design thinking. Get the Climatic Table from Butterfly Cannon Here Connect with Jenny Cairns on LinkedIn Connect with Evelio Mattos on LinkedIn Get your packaging Specs in Order with Specright Order packaging direct from the Factory with IDP Direct
S9 E84 · Wed, March 09, 2022
How to Design FMCG Packaging with Neha Tulsian of NH1 Design | Ep 84
Evelio ( @eveliomattos ) and Neha Tulsian ( @NehaTulsian ) discuss designing packaging for FMCG in India at NH1 Design , and how balancing culture and society can impact packaging design decisions. Here are three massive things you’ll take away from this episode: 1) Sometimes you gotta just chase your passion. Neha discusses how her agency was growing based on word of mouth from one industry, when she realized it wasn’t an industry she wanted to be known for. This led her to take a chance with a new client and the rest is history, at least history in the making. 2) The impact cultural society has on design decisions. 3) Taking the time to network and How to find your next agency client. --- *Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday. *Wanna enter Pentawards an join Jamie and I as Pentawards Winner? Sign up here @ Pentawards --- Past guests on Package Design Unboxd include: Former Creative Director of Packaging at Burberry Vincent Villeger , Founder of Terracycle and LOOP Tom Szaky , Head of Realization at Pearlfisher Brandi Parker , Head of Pentawards Adam Ryan , Cardboard Ninja at Think Packaging New Zealand Mat Bogust , Packaging Instructor at Art Center School of Design Gerardo Herrera , Founder of Center Design Alex Center , Head of sustainability at Interact Brands Valerie Hawks , Materials and sustainability at Nirvana CPH Katie Kubrak , Founder of Liquid Death Mountain Water Mike Cessario , and more. --- Support the best damn packaging podcast and our partners: Order your packaging factory direct with IDPDirect.com Visit the Pentawards Pick up a death metal PDU hoodie 🤘🏽
S9 E83 · Fri, March 04, 2022
How To Design Start-up Packaging in 10 Days with Jamie Ellul | Ep 83
Evelio Mattos ( @eveliomattos ) sits down with Jamie Ellul ( @jamie ellul ) to discuss how Supple Studio created the iconic Frahm Jacket packaging that won several awards at Pentawards ( @pentawards ) last year. How he built his agency, how this project literally walked into his office, and the value of winning design awards for agencies. --- *Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday. *Wanna enter Pentawards an join Jamie and I as Pentawards Winner? Sign up here @ Pentawards --- Past guests on Package Design Unboxd include: Former Creative Director of Packaging at Burberry Vincent Villeger, Founder of Terracycle and LOOP Tom Szaky, Head of Realization at Pearlfisher Brandi Parker, Head of Pentawards Adam Ryan, Cardboard Ninja at Think Packaging New Zealand Mat Bogust, Packaging Instructor at Art Center School of Design Gerardo Herrera, Founder of Center Design Alex Center, Head of sustainability at Interact Brands, Materials and sustainability at Nirvana CPH Katie Kubrak, and more. --- Support our partners: Order your packaging factory direct with IDPDirect.com Visit the Pentawards Pick up a death metal PDU hoodie
S9 E82 · Fri, February 25, 2022
Codifying the Package Design Process with Asa Cook | Ep 82
How do you design packaging that is infused with sensuality, time, and a place, while delivering it in an aesthetically relevant pack? Asa Cook Creative Director of Intertype Studio explains how his 2 year old studio won the New-Comer award from Pentawards. He also shares his process for collecting and fermenting data as well as delivering deeply moving designs. By codifying data Intertype studio establishes a solid foundation destined to lead them to victory and their clients to financial success. Learn how Asa's process works and what you can do to implement some of his learnings into your process today. Submit your work to Pentawards Connect with Intertype Studio Connect with Asa Cook Contact Evelio Mattos Buy Packaging Factory Direct from IDP Direct
S9 E81 · Wed, February 16, 2022
Pentawards Packaging Design Competition 2022 with Adam Ryan | Ep 81
Pentawards, the most prestigious global packaging design competition is back in 2022! Adam Ryan and I discuss the changing landscape of packaging competitions and why diversity matters in building a global design community. This year's jury is made up of designers, materials experts, and an NGO (WWF) spanning Russia, the Americas, Asia, and pretty much every continent on the map. If you want to win a prize, there are lots of packaging competitions out there, but if you want to build community Pentawards is the one to enter. Adam shares how each entry is discussed and issued a feedback score that provides every entrant insight into how their design is being critiqued. This feedback score is a great way to improve your design, view design in a new way, and improve in areas you may not have considered. Join us for the first episode in our Pentawards series, moving forward we will be speaking with Pentawards winners, judges, and designers. Enter your packaging at Pentawards today Connect with the Pentawards team on LinkedIn Follow Evelio on LinkedIn
S8 E80 · Mon, February 14, 2022
How to Write a Packaging Design Proposal with Evelio Mattos | Ep 80
Have you ever tried to write a Package Design Proposal and didn't know where to start? We discuss the discovery phase of your packaging proposal in this episode, everything that is required and everything you need to consider before sharing with a potential packaging design client. Evelio shares how to consider timelines, budgets, quantities, and create a visual language for your client to communicate with you regarding their design desires. Packaging design requires many considerations and the tighter the parameters you set up for your packaging design project, the better your design will be. Listen and drop us a line with any thoughts, questions, or anything you'd like to learn more about. Follow Evelio on LinkedIn Pick up a PDU death Metal hoodie
S8 E79 · Mon, February 07, 2022
Packaging Design & NFT Integration Evelio Mattos | Ep 79
I just bought an NFT solely for the packaging design. Insane? Probably. I bought the Chinese New Year release of Gelnfiddich's 21 year old single malt scotch that comes in a beautifully illustrated box by Chineses Artist Rlon Wang. The idea of limited edition packaging isn't new and neither are presages, but this is entirely different, yet so much the same. I own 1 of the presale 200 limited edition bottles and boxes. The difference is that I don't get the bottle unless I burn the NFT, and each NFT that is burned makes the others rarer and more desirable. So how can you use NFTs to drive consumer engagement in 2022? How can you tie NFTs to limited edition packaging and releases? Let's discuss and figure what makes sense and how to do it. Listen and follow with any questions on my LinkedIn: Evelio Mattos on LinkedIn Learn about the project on BlockBar Subscribe
S8 E78 · Thu, February 03, 2022
Biggest Packaging Design Mistakes Everyone Makes | Ep 78
Learn how to avoid the packaging design mistakes every brand makes. What are the biggest mistakes every start-up, unicorn, heritage brand makes? This quick chat breaks down 3 of the most impactful mistakes you can make to devalue your consumer experience and your brand's equity. We'll tackle everything from Timing, size, and unboxing what the issues are, how they happen and how to avoid making the same mistakes every brand is bound to make. This is part one in a series of packaging mistakes and how to avoid them conversations that will help you save time, money, and most importantly deliver a memorable unboxing experience to your consumer. As I've always said, packaging was UX before UX was UX.If you're not designing for user experience you're wasting your time. Follow Evelio on LinkedIn Support our sponsors: Specright - keep your packaging specifications in one place IDP Direct - Buy your packaging direct from the factory that makes it
S8 E77 · Thu, January 20, 2022
Find Your Flow in Packaging Design with Gene Portnoy | Ep 77
Learn how finding your flow in the package design process allows you to deliver the value to your client. Gene Portnoy is a prolific packaging designer with years of experience, much of which never requiring a portfolio. In this episode we discuss how he built an award winning portfolio in less than 2 years by pushing himself beyond his comfort zone. 3 things you’ll get from this episode: 1) How sharing the work you design for fun can create unexpected new opportunities. Pick up new clients, and even sell those designs. Gene tells the story of how he sold an entire brand and packaging design he did for fun to a brand and how that’s grown into more opportunities to do the same again. 2) how to be the designer you want to be. There’s many types of designers, many styles, and just as many niches. You don’t have to fit into anyone of them. You can choose to work on your own terms and build the portfolio you want to represent you. 3) Allow yourself to get lost in the work. Take that extra time to explore and play, you never know what gold you’ll find when you push the design further and beyond your own comfort zones. Links from the show: Gene Portnoy on LinkedIn Work and Company Evelio Mattos on LinkedIn Package Design Unboxd on LinkedIn IDP Direct - Factory Direct Packaging Diecut Templates - Packaging Dielines Specright - Packaging Specifications Management Support the Show: Pick up some PDU gear
S8 E76 · Sat, January 15, 2022
How to Design Game & Toy Packaging w/ Matt Nuccio | Ep 76
Ever wonder what it takes to design packaging for Monopoly, Barbie, GI Joe, and the world of games and toys? Matt Nuccio shares his experiences in the toy industry and his approach to packaging. Games and toys die on the shelf every year due to bad packaging, learn how this team have stood the test of time to be industry leaders in packaging and game development. Here's three nuggets you're going to walk away with: 1) The importance of design for manufacture 2) Size and the sustainable package 3) How color competes for attention on shelf We'll hit this and a bunch more with Matt Nuccio of Design Edge. Do me a favor and subscribe and rate the podcast where ever you listen to podcasts. Links: Matt's Company: Design Edge Matt's Linkedin: Follow Here Evelio on LinkedIn: Follow Him Here Buy a Sustainabull Unboxing Club and support the pod here Intl. Direct Packaging Specright
S8 E75 · Wed, January 05, 2022
The Future of Packaging Design Education with Aaron Brashear | Ep 75
Whether you're just starting out using Adobe Dimensions or a seasoned packaging designer with Quark Express in your rearview, this episode dives into the future of packaging design education with Aaron Brashear. You're walking away with a ton of stuff including: How to further your career before it even starts. How packaging design programs at FIT NY & Parsons differ New curriculum to prepare students for the future of packaging Innovations, ideation process in education, and embracing failure early Major changes to packaging, trends for 2022 - 2025 Show links: Aaron Brashear on LinkedIn AaronBrashearDesign.com FIT NYC Parsons New School Loftware Project Management Adobe X-Rite Esko Package Design Unboxd Evelio Mattos on LinkedIn Evelio Mattos on Twitter Package Design Unboxd Q&A on Clubhouse Intl. Direct Packaging Specright
S8 E74 · Fri, December 17, 2021
Recycling Myths - Keynote Presentation In Lithuania Evelio Mattos | Ep 74
There are so many myths out there in terms of what is recyclable, what's not recyclable, what kind of material you should use, what material you shouldn’t use, where you should use them, and how to use them. Today, we’re sharing with you a presentation that Evelio gave at the Lithuanian Baltic NAPA Design Conference that focuses on the myths around the sustainability and recycling of packaging. Tuning in you’ll discover a list of things that you can do when you're designing sustainable packaging to ensure that it is, in fact, sustainable. You’ll hear the story about the launch of a new product for a luxury brand and what Evelio learned from their refusal to use packaging that was as recyclable as it claimed to be. Evelio then breaks down a list of myths and commonly held misperceptions about sustainable packaging as well as practical steps to take in the future. To find out where you can get the right information, what questions you should ask of whom, and what actionable steps you can take to create truly sustainable packaging, tune in today! Key Points From This Episode: An introduction to our host Evelio Mattos and his career in package design. A quote from Tom Szaky on what defines sustainable packaging. The story about the launch of a new luxury product and what Evelio learned from the brand’s refusal to use recyclable packaging. How not asking the right questions of the right people results in inaccurate myths. Why it’s so important to call the separating companies and find out what they can separate. The first myth Evelio debunks: Packaging is a keepsake. Myth two: Recycling is circular. Myth three: Plastic is good. Myth four: Plastic is bad. Myth five: Reusable packaging is the answer. Myth six: Size doesn’t matter. The main takeaway from this talk: Don’t trust the data that you’re given by suppliers. Who you can trust: The recycling center in your region. Evelio’s answer to the question ‘“What is the most sustainable packaging?” How to go about sourcing the most sustainable material for packaging. How moving products independently creates waste. Evelio’s thoughts on compostable packaging, bioplastic, and biodegradable plastic. Links Mentioned in Today’s Episode: Evelio Mattos on LinkedIn Evelio Mattos on Twitter NAPA Baltic Tom Szaky TerraCycle Loop Intl. Direct Packaging <a href="
S8 E73 · Thu, December 09, 2021
'Best of' Sustainable Packaging 2021 Recap Episode | Ep 73
We are taking this opportunity to do something a little different today! This episode's focus is on sustainable packaging and we recap some of the amazing ideas and advice we have received since starting this podcast. We feature snippets and segments from our conversations with Katie Kubrak, Tom Szaky, and Beau Peck, all episodes that are worth going back to listen to in their entirety if you have not already! Our three featured guests are all experts in the world of sustainable practices and packaging, and the thoughts they share are easy to apply and understand. This means that by simply listening to this episode you can level up your design process today! We touch on the difference between sustainability and recycling, getting to grips with different recycling systems according to specific locations, and how this information can impact and inform your design goals. Ultimately the aim is to make the most of your efforts; there is no use in designing a product to be sustainable in some way that does not fit with the systems it enters into! So to hear some inspiring ideas, and a few reflections about them along the way, join us on the show. Key Points From This Episode: Tom Szaky's thoughts on reframing sustainable design and his definition of sustainability. The idea of eliminating packaging; a new parameter for our design work! The right kind of materials and palette for a sustainable creative process. Katie Kubrak's breakdown of the best ways to approach reuse. Rethinking how to make better use of products and boxes. Consumer education and tailoring your sustainability to local infrastructure. Questions to ask facilities about what materials they actually deal with. Beau Peck on the benefits of clean stream recycling systems. What designers should be considering in light of closed-lid systems. Recapping today's actionable tips and main lessons! Links Mentioned in Today’s Episode: IDP Specright Die Cut Templates Epiosde 5 with Tom Szaky Tom Szaky on LinkedIn Tom Szaky on Twitter TerraCycle Loop Episode 13 with Katie Kubrak <a href="https://www.linkedin.com/in/katie
S8 E72 · Thu, December 02, 2021
Sustainability Influencer: @ Go Green Save Green | Ep 72
Long-form and ‘doom and gloom’ content on sustainability arguably lack efficacy because readers either lose focus or end up feeling completely disempowered. Today’s guest is Ariel Maldonado and she is switching things up by using the format of memes on her Instagram page, @gogreensavegreen. You might be wondering why we are talking about memes today but, to practice sustainable packaging, you need to be well-informed. This is where Ariel fits in, so make sure to follow her! We chat with our guest about how she got obsessed with the environment and began to search for a way that she could join the sustainability movement. She talks about why she chose to start an Instagram account and how the type of content she posted evolved over time. We hear why memes are so effective due to the fact that they are to the point, humorous, and don’t make people feel like they are being attacked. We speak about various themes in the sustainability conversation, such as informed consumption, alternatives to plastic, and mono cropping, and Ariel shares her ideas based on the research she has done for her account. Our conversation also covers Ariel’s thoughts on where she wants to go next, and she shares her hope to not just educate her audience, but to help drive action. Great ideas and projects are so much more powerful when they reach large audiences, so tune in to hear how Ariel is working to achieve this goal today! Key Points From This Episode: How Ariel became interested in sustainability and began to share her research on Instagram. The evolution of Ariel’s Instagram page and why she decided to use memes as a medium. Why Ariel does not see herself as an ‘influencer’, even though she has a large audience. Ariel’s thoughts on pursuing volunteer coordinating and where she might go next. The stress of creating long-form content and why Ariel finds memes to be so effective. Her experience with sponsorships and why she doesn’t want her page to be focused on making money. Why Ariel prefers reusable water bottles and her thoughts on how damaging plastic is. How the research and activism Ariel does has influenced the way she shops. The confusion involved in shopping sustainably and how Ariel can use her voice to help. Ariel’s wish to go beyond educating and help people to take action. The scam of carbon offset projects and how mono-cropped trees often kill ecosystems. Where to go online to find out more about Ariel and Go Green Save Green. Links Mentioned in Today’s Episode: Ariel Maldonado on LinkedIn Ariel Maldonado on Twitter Ariel Maldonado Email <a href="http
S8 E71 · Thu, November 18, 2021
The Future of Molded Fiber Packaging Design with Richard Dancy | Ep 71
We have all experienced molded fiber, usually as a replacement for foam or plastic inserts (think egg boxes). However, this largely underrated material offers countless possibilities to those bold enough to use it, and it is environmentally friendly to top it all off! Colourform is at the forefront of design and innovation with molded fiber and today we get to speak to two key members of its team, Richard Dancy and Chris Schofield! Richard and Chris take us through the process behind the complex designs they have made using this material while giving listeners an insight into what is truly possible with Colourform. We learn about the value proposition of Colourform’s molded fiber from a branding perspective and hear examples of how their product has helped to elevate the story behind the many clients they have worked with. Our conversation also covers the sustainability aspect of Colourform. We talk about how they are helping their clients push the boundaries of easy-to-use recycled packaging as well as find their place in the circular economy. So, tune in today to give your molded fiber preconceptions an extreme makeover! Key Points From This Episode: Introducing Chris and Richard and their roles within Colourform. The Colourform offering: a thermo-formed molded fiber product (an alternative to plastic). What sets Colourform apart from other packaging and even molded-fiber competitors. A Maison Ruinart champagne bottle wrap made by Colourform and the process behind it. The process of realizing ideas and how Colourform shows clients what is possible. How Colourform helps to elevate brands by telling their story using molded fiber. What molded-fiber is and the molding process the Colourform products go through. The cost of making the tools and molds and the typical order size Colourform gets. How Colourform is evolving to take on ever more complex and beautiful projects. The different legs of James Cropper and how Colourform interacts with them. Water costs involved in creating the product and Colourform’s environmental standards. The possibilities for forms, strengths, and printing: how Colourform demonstrates these. How the Colourform team joins separate pieces of molded fiber and combines colors. The way Colourform can include materials from the packaged product into the packaging. Links Mentioned in Today’s Episode: Richard Dancy on LinkedIn Chris Schofield on LinkedIn Colourform James Cropper </
S7 E70 · Thu, November 11, 2021
Designing Packaging for Manufacturing with Brandi Parker of Pearlfisher | Ep 70
When you focus on manufacturing, you learn about the materials and processes behind a product, and this knowledge only makes you a better designer at the end of the day. Brandi Parker, Head of Sustainability at Pearlfisher, joins us to talk about how her experience on the manufacturing side has influenced the way she thinks about sustainable design. Brandi’s role at Pearlfisher has taught her about the deep connection between sustainability and design and we start our chat by hearing more about what this means to her. From there, we talk about certifications such as Dolphin-Safe and FSC, unpacking ideas around corruption, consumer awareness, and brand superficiality. Our conversation moves into some of the most exciting trends Brandi is seeing in sustainable design right now, where she highlights fungus and the amazing ways it is being put to use as a material. Toward the end of our exchange, we explore what true design is really about. Brandi drills down on the importance of reading the most current literature, getting involved in real projects and, of course, getting more clued up about manufacturing! We wrap up on the role of problem-solving in great design, and Brandi shares a few golden nuggets that you definitely do not want to miss! Key Points From This Episode: Sustainability through design and what Brandi’s role at Pearlfisher entails. How broad the topic of sustainability is and what it means to be an expert in it. The corruption in the Dolphin-Safe Certification and whether FSC is worth it. A lack in consumer understanding of FSC; whether they should care about it or not. Why fungus as a material is interesting from a sustainability point of view. Learning about sustainable design through books, projects, people, and manufacturing. Three questions designers should ask about the ‘what’, the ‘why’, and the price before using a material. Lessons Brandi learned during her time in a competitive problem-solving team in high school. The value of challenging a problem by turning it on its head to find effective solutions. Links Mentioned in Today’s Episode: Brandi Parker on LinkedIn Pearlfisher Cradle to Cradle Package Design Unboxd Evelio Mattos on LinkedIn Evelio Mattos on Twitter Package Design Unboxd Q&A on Clubhouse <a href="https://idpdir
S7 E69 · Wed, October 27, 2021
The Value of Knowing Your Value | Ep 69
This is the story of how your host, Evelio Mattos, won a packaging design and product launch pitch against VaynerMedia and also lost $900,000 in the process. The lesson in today’s episode is about knowing your value and understanding what you bring to the table when it comes to pricing, packaging design, and opportunities. As with any proposal, Evelio believes that presenting with confidence and clarity is key. It’s about delivering your pitch, focusing on its value to the consumer, their brand, and the longevity of the project but, most importantly, when you’re done, your audience should understand exactly what they are getting (as well as what they are not). Tuning in, you’ll learn the importance of engaging with your customers’ needs, determining what success will look like, and charging clients for the full value of what you will deliver, even if you’re just starting out. To find out more about how Evelio went up against the legendary Gary Vaynerchuk and won (but also lost), make sure not to miss today’s episode! Key Points From This Episode: The story of the internal packaging design agency Evelio built for a Fortune 500 company. Find out how making pancakes helped Evelio build trust and relationships. The opportunities that come from engaging with customers and learning their needs. Evelio’s big picture approach to design and the confidence that comes with experience. The chance Evelio had to launch a new soft drink company with a celebrity founder. Hear about the ‘humbling period’ that comes with working with a celebrity. Determining what the success of a project will look like and what value it offers the brand. Learn about some of the other celebrity projects Evelio has worked on. Why it’s important to set a limit on how many comps you include in your proposals. Evelio on why he believes presenting with confidence and clarity is key. Weighing up losing a client versus underselling yourself by lowering your prices. Finding the best value for your brand as a self-funded startup. Evelio’s advice for listeners: charge clients for the full value of what you will deliver. Links Mentioned in Today’s Episode: VaynerMedia Package Design Unboxd Evelio Mattos on LinkedIn Evelio Mattos on Twitter Package Design Unboxd Q&A on Clubhouse Intl. Direct Packaging People of Packaging Podcast
S7 E68 · Tue, October 19, 2021
Zero-waste Packaging Design with Guillermo Dufranc | Ep 68
Today, we’re discussing the realities of waste management in Argentina and the lengths that people go to in order to be just a little bit more sustainable with Guillermo Dufranc, author, YouTuber, and consistent LinkedIn poster of great sustainability content. When he isn’t busy being a zero-waste influencer, Guillermo manages a creative team at tridimage, an award-winning packaging design agency headquartered in Buenos Aires. In this episode, you’ll learn how global cities like Buenos Aires collect and dispose of waste in open dumpsites and how that impacts the realities of recycling in the city, how it’s going to be people who save the planet based on the decisions that they make, not the packaging materials we choose, and the ways in which systems need to close the loop without disrupting infrastructure. We also touch on how streamlining packaging to suit your immediate needs and location is going to be the next evolution of package design, with each type of packaging requiring a specific material for different use cases, and Guillermo shares his insights into how this future can achieve our zero waste dreams. Tune in today! Key Points From This Episode: An introduction to Guillermo and his dream to live on a planet full of flowers, not trash cans. Learn more about waste management and waste disposal systems in Argentina. Guillermo reflects on the realities of water pollution in the coastal city of Buenos Aires. Why he believes that legal frameworks are necessary in order to enforce change. Guillermo on his roles as both graphic designer and project manager at tridimage. Find out how important sustainability is to consumers in South America right now. The importance of closing the loop on packaging waste without disrupting infrastructure. Why Guillermo believes it’s people, not packaging materials that will save the planet. Guillermo’s vision for the future of drinks packaging: why there isn’t just one solution. Why customizing packaging for specific use cases is the next evolution of package design. The combination of reusable, recyclable, and compostable that is the future of packaging. Hear about the four books Guillermo has written and what inspired him to write them. How growing his audience on YouTube has opened new conversations about sustainability. The new habits and conscious everyday decisions necessary to create lasting change. One thing packaging designers can do to promote sustainability; spread the word. Guillermo on why creating a mindset shift is the most powerful tool designers have. Why it’s important that designers educate themselves about new and existing materials. Links Mentioned in Today’s Episode: Guillermo Dufranc
S7 E67 · Mon, October 11, 2021
Reusable Glass Bottles & Bottle Bills with Caren McNamara | Ep 67
Years ago, the return and reuse of glass bottles was common practice, but when convenience began to dominate the messaging around packaging, this went out the window. Now, 75% of glass bottles end up in landfills. Through her company, Conscious Containers, Caren McNamara is on a mission to change this. Caren Conscious Containers is a benefit corporation selling refillable glass bottles and establishing infrastructure to collect, sanitize and resell them throughout the country. They have also come up with an innovative solution which allows them to track the lifecycle of their bottles so that they can build up a database which the packaging industry is lacking. In this episode, Caren explains the processes involved in ensuring that a bottle is fit for reuse, legislation that is coming into effect around the end of life of packaging waste, how beverage brands have been responding to Conscious Container’s business model, and the exciting expansion plans she has for the future! Key Points From This Episode: What you can expect to learn from today’s episode. Reasons that drove Caren to found Conscious Container. Main challenges that Conscious Container is faced with. Benefits of using a refillable glass bottle as opposed to other packing substrates. Mandated legislation around single use packaging. The lack of glass bottles currently available in the supply chain. Factors that contributed to the reduction in reuse of glass. Percentage of glass that ends up in landfills. Differences between Conscious Container bottles and other glass bottles. How and why Conscious Container is going to track the lifecycle of their bottles. Responses from beverage brands to the idea of a returnable bottle. Alterations that companies may have to make when they begin using Conscious Container glass bottles. Challenges to getting wash-off labels. The process that a Conscious Container bottle goes through after it has been used. How Caren intends to scale Conscious Container. Caren’s past work experience, and how this has benefited her in her current role. Extended producer responsibility programs. The end of life for reusable bottles. Examples of the companies that Conscious Container is working with. Changes Caren expects to see take place over the next few years. Links Mentioned in Today’s Episode: Conscious Container Conscious Container Email Address Caren McNamara on LinkedIn Reloop
S7 E66 · Mon, October 04, 2021
Plastic Shouldn't Last Forever - How to Make Plastic Biodegrade | Ep 66
Learn about BDP an additive that makes plastic packaging biodegrade under a variety of conditions. We discuss how to even make plastic in the first place and why it's so important to manage the waste it produces. In this episode we speak to Ryan Jesse Founder and CEO of Change Plastic for Good the makers of BDP an additive being used by brands like: Levis, Dockers, Untuckit, FILA and a ton more. Here's what you’re gonna get: 1) What it takes to even make plastic, we get a quick tutorial on polymers and additives 2) Alternative solutions and the infrastructures they’re helping build. It’s not enough to pick a green sounding material. You have to understand how that material will be processed after it’s been used. If nobody is accepting that material it will never get recycled. So, Make sure you’re the materials you choose create value from its waste. 3) How to dream big. You’re going to hear Ryan talk about the challenge they face in building this product and the difficulties in doing it. You’ll also hear the next phases of this product and the solutions it brings beyond packaging. Don’t stop chasing that dream! Learn more about Change Plastic for Good Follow Ryan Jesse on LinkedIn Connect with Evelio Mattos on LinkedIn and download your own Sustainable Packaging Guide here
S7 E65 · Thu, September 23, 2021
How to Apply Packaging Design Across 1,000s of SKUs with Todd Maute of CBX | 65
Todd Maute explains how CBX’s FORGE process helps redesign multi-SKU packaging for CPG and retail brands faster and sometimes cheaper. CBX is known for its brand experience development for pet, food, and even pet food brands! Learn how design agencies collect data, project-manage, and make production a design challenge to ensure every redesign aspect is measured and considered. Packaging design for one box is complex. Redesigning packaging for hundreds of SKUs all at once, well, that’s an undertaking for the professionals. This episode gives you the BTS insight to see how the pros do it. Here’s what you’re going to get from this episode: 1) How adaptive design can just be the future of packaging production. 2) How scaling a brand requires understanding the elasticity of design to live across a comprehensive set of standpoints. Just think of Smuckers, you know ’em for the jelly aisle, but they’re in frozen, pet, and breakfast. 3) Applying design across hundreds of SKUs, now that you’ve determined where your products will live, we need to know how to take on this design challenge and translate visuals across hundreds or thousands of SKUs. Hear how CBX applied their FORGE process to Duane Reade to execute a redesign in less than 6 months tip to tail. Connect with Todd Maute on LinkedIn Learn more about CBX here Connect with Evelio Mattos Download your free sustainable packaging guide here
S7 E64 · Thu, September 16, 2021
Packaging Design & Recycling: CITEO Aims To Hit 100% Recycling Rates by 2025 | Ep 64
In this episode Evelio (@eveliomattos) speaks to Vincent Colard of Citeo.com a company working hand in hand with packaging designers, manufacturers, and recycling systems to get France to 100% recycling rates by 2025. Learn what materials to use in your packaging design to increase the chances of it being recycled at end of life. They discuss chemical recycling, what it is, how it helps, and where it fits in the grand scheme. Also the different types of plastics, benefits, drawbacks, and different product needs. Here are three massive things you’ll walk away with today. 1) How CITEO develops recycling streams for various materials and how they implement it across the country. 2) Get a breakdown of checkmical recycling, how it works, and basically what it is. 3) recycling, down cycling, and up cycling how different packaging materials are building our circular future. You can learn more about CITEO at citeo.com or find Vincent Colard on Linked in. For daily packaging updates, follow Evelio on LinkedIn Download your own sustainable packaging guide here Follow Package Design Unboxd on LinkedIn
S7 E63 · Wed, September 08, 2021
The Future of Antimicrobial Packaging with Danielle McWaters of DesignSake | Ep 63
Ever wondered what the future of packaging looks like? You’re not alone. In fact, it’s a question that has been on the minds of many designers and brand-owners alike. We all know how important sustainability is to our world today, but we also want to make sure that we are doing everything in our power to make products as effective and safe for consumers. That being said, antimicrobial coatings are trending due to covid, the current pandemic, but also looking to everyday hygiene of products we come into contact with. Learn how DesignSake launched Matter, designed packaging for Nixit, and is building the next brand incubator near SF. Here’s a few more take aways you’ll get from this episode: 1) If you can design for others, you can build for yourself. Design Sake launched a new product into the market and we get into how agencies are taking ownership of the products they design. 2) Removing the responsibility of sustainability from the consumer. 3) How do you make packaging that is a reflection of who you are and meets your sustainability goals. How do you hold clients accountable? And how do you make clients as successful as you possible can? 4) The future pipelines of DTC brands and how designers need to think about material innovation, and should packaging be anti-microbial? Connect with DesignSake Learn about Matter Connect with Danielle McWaters -------- Connect with Evelio Mattos Leave a review here -------- Download your own sustainability guide for free
S7 E62 · Thu, September 02, 2021
Black-owned Packaging Design Agency, Mind The Font | Ep 62
Kirk Visola, Founder and Creative Director of Mind the Fun, Co-host of Clubhouse's Kirk and Kurtts (Andy Kurtts), and Monday's with Marilyn (Kirk's mom) joins PDU to have a discussion about race and design. Kirk shares the experiences he's had as a black designer, learning that design could lead to a career, and his passion for comics. We discuss everything from updating his LinkedIn profile with an image for the first time, interviews, his sketch process, and how design can take a couple days to a couples weeks. Check out Kirk's amazing work here : Connect with Kirk on LinkedIn Connect with Evelio on LinkedIn **Not G Rated**
S7 E61 · Wed, August 25, 2021
Saving Money with Logistics & Supply Chain Expert Thaxton Lipscomb | Ep 61
Supply chains are breaking down, freight rates are blowing up, and today there are even brands that are paying off dock workers to move their products to the front of the line. Don't stoop low enough to break the law, just listen to this episode where Thaxton Lipscomb explains how to engineer your logistics to move your goods faster and cheaper. He lays out everything from materials to incoterms and how to save money by shifting responsibilities to sellers making them want to move the goods faster in order to get paid upon delivery. Here's what you get in this episode: 1) What the hell is ECT? If you’re ordering packaging and it’s shipping in corrugated boxes, you need to know what ECT is. You’ll also get a few standards that you can use when quoting packaging. Yes, the quality of the cartons impact your overall costs. 2) This was new to me, they’re called INCOterms . Thaxton will explain how to leverage incoterms to create a sense of urgency in delivery but also how you can shift the responsibility to the seller. Not only that it can allow you to shift costs back to the seller and determine who is responsible for payment and when. So save money and get things faster. 3) One of the biggest trends coming for 2022. Reverse logistics ! Forget the color of the year, brands don’t really care about superficial trends right now. It is all about consumer experience and saving money. Really it’s about saving money. Reverse logistics does both. 4) I know I usually give you three things, but this one is so good I gotta tease it. Thaxton explains how they saved money and redesign time by changing the truck type instead of redesigning the packaging to correct transit damage. You have to listen to this because you won’t believe it. Connect with Thaxton Lipscomb on LinkedIn Connect with Evelio Mattos on LinkedIn And download your free sustainability guide here.
S6 E60 · Fri, August 20, 2021
Plastic: Good or Evil? A Clubhouse Debate | Ep 60
Is plastic packaging evil? Is it killing sea-life, reducing sperm counts of men globally, decimating bird populations, or is it a misunderstood miracle material? In the Package Design Unboxd Q&A Clubhouse room, Chris DeArmitt Plastic Scientist and author of A Plastic Paradox joined Pierre Paslier CEO and co-founder of NOTPla to debate plastic packaging. Regardless of which side of the aisle you sit on, you need to listen to this episode. The goal of this episode is to share points on both sides that expose the debate brands are afraid to have because they don't know who to believe. WARNING: Recording quality is crap. I'm sorry. But listen to it anyway, there is a lot to learn and think about in this episode. Learn more about Pierre Paslier and NOTPla, it's a seaweed based material capable of replacing plastic in specific applications. It's so sustainable you can eat it. You can download Chris DeArmitt's new book and decide for yourself. Connect with Evelio Mattos on LinkedIn Follow Package Design Unboxd on LinkedIn Please subscribe, rate, and review. Download your own sustainability guide here
S6 E59 · Wed, August 18, 2021
How to Launch a Packaging Design Agency and Get Clients | Ep 59
Today's guest is Andy Kurtts, the founder of Buttermilk Creative, a food & beverage packaging agency based in North Carolina. After leaving his full-time position over 5 years ago he launched Buttermilk Creative. Andy set out to build a solid business foundation before designing his first package. Andy shares how he set up his LLC, website, and where he goes to find clients. Get practical advice on growing your business, finding clients, and even when to make the jump from full-time to founder. Connect with Andy on LinkedIn Email Andy at Buttermilk Creative Connect with Evelio on LinkedIn Download the free sustainable packaging guide
S6 E58 · Tue, August 10, 2021
What's It Take To Design Cannabis Packaging | Ep 58
How do you design packaging for a product and an industry that's not fully legal, and changes regulations daily? Rick Fitzgerald joins us to share his insights into cannabis packaging and how to get started designing for cannabis packaging. If you want to begin designing packaging for cannabis, you’re going to love this episode. If you’re already designing packaging for Cannabis, you might learn something too! You’re going to learn 3 super major things. 1) State regulations, why you need to work with a pro 2) The opportunities in structural engineering CR packaging 3) The requirements for designing graphics on cannbis packaging. Also some insights into the cannbis industry as a while, and Rick drop his prediction for countrywide legalization! Connect with Rick on LinkedIn Check out his cannabis travel company InnDica here Connect with Evelio on LinkedIn Download your free sustainability guide here
S6 E57 · Thu, August 05, 2021
What the Hell is Sustainable Packaging Anyway? |Ep 57
What the hell is sustainable packaging anyway? Evelio continues the conversation over drinks to help you identify ways to make your packaging more sustainable and building your brand. It's another late night and Evelio's drinking again letting loose on what it means to be sustainable. He breaks down the old adage of Reduce, Reuse, and Recycle and what that means to a brand and to a designer. You'll get something out of this episode, even if it's just a laugh. Evelio takes sustainability seriously and wants to make sure you get the straight dope from his experience. Follow Evelio on LinkedIn Download your own Free copy of the Sustainability Guide
S6 E56 · Tue, August 03, 2021
Sustainable Packaging & The Packaging Revolution | Ep 56
50 years ago Fabrice was picking up trash in his village, 20 years later he launched one of France's most famous packaging design agencies. Today Fabrice Peltier, world renowned author, shares with us what he's learned about sustainability and why we're in the middle of a revolution. Get ready to fight for your planet because this revolution isn't jut limited to packaging, it's about product, logistics, consumerism, and everything in between. He explains the confusing nature of sustainability, how Europe differs from the Americas when it comes to recycling packaging. Fabrice's book The packaging Revolution is a must read, and it's written in simple terms so anyone without packaging design experience can learn to make more sustainable packaging decisions. All in all, you’ll get at least 3 key takeaways. 1) How to trendspot 20 years into the future. - seriously he’s got a great process that beats mine and I just work 5 years in the future. So I’m going to start putting this process into play for myself. 2) How to help brands make the right choices in materials, processes, and give them a clear picture of what sustainability can mean for them. - If you’re not already helping brands make these decisions, you’ll gain some insight into how to do this. 3) Compostables. Yes we get into compostable plastics and we get a European angle on this material. We also get into some of the laws passed around these materials and packaging. We discuss the Packaging Revolution, and learn that the reason it’s written our in such simple terms that anyone can understand is that Fabrice is also the author behind the French version of Design for Dummies! You can pick up Fabrice Peltier's books here! Connect with Fabrice Peltier on LinkedIn Connect with Evelio Mattos on LinkedIn to get daily packaging insights Support our Sponsor WESTPACK use promo code: UNBOXD for 50% off! Download your free sustainability guide here.
S6 E55 · Thu, July 29, 2021
Top 10 Secrets to Designing Sustainable Packaging Revealed | Ep 55
What the hell is sustainable packaging anyway? It's late, and I'm going to rant about everything I know and how to approach sustainable packaging design. You're going to learn a few things in this one: 1) What questions to ask you supplier, manufacturer, and yourself before you embark on the road to sustainable packaging design. 2) Materials, we're going to have a heart to heart about materials. Paper, plastic, and alternatives what they are and how they work. Some we're just going to say no to. 3) Where to begin looking for sustainable solutions that impact your packaging's sustainable story. It's not where you would think, but it's where you'll make a difference. Leave a comment or review, would love to hear if you like this type of episode. If you do I may just do more of them. Support our sponsors: WestPack - They're California's first live conference! Excited it's about packaging! Use promo code UNBOXD to get 50% admission to various tracks including the cannabis track. IDP Direct - these guys make amazing retail packaging for global brands. They also have a great sustainability guide available for free, check it out here and get started on your path to more sustainable packaging. Follow me on LinkedIn and leave a comment about this show. You'll get a few sustainable posts a day on Linkedin and be able to network with other like minded packaging people!
S6 E54 · Tue, July 27, 2021
Sonos Packaging : How to Design Packaging for a Sustainable Future | Ep 54
Jeremy Etchison & Ben Blanchard are the dynamic duo behind SONOS ' Roam packaging. Their team of designers and engineers executed what can be called the future of sustainable tech packaging. A completely recyclable product pack that uses custom paper wrapped corrugated board and molded fiber inserts to cradle and present the ROAM speaker. We discuss how sustainability was the Northstar that led to Sonos' packaging design for the ROAM and all future Sonos products. We learn about custom papers, molded fiber inserts, and the necessity of designing within a grid for multi SKU packaging. Connect with Jeremy and Ben on LinkedIn Tag Evelio in your LInkedIn posts about packaging Support the sponsors that support the PDU (Package Design Unboxd) podcast: Intl. Direct Packaging , the factory direct packaging manufacturer known for sustainable packaging manufacturing WESTPack, California's first live conference! And it's a packaging conference. Sign up for your tickets here use promo code: unboxd to get 50% off various tracks
S6 E53 · Thu, July 22, 2021
Future-ready FMCG Packaging Design Strategies w/ ClarkMcDowall | Ep 53
Packaging designers have a superpower no other designer has. The ability to reach into the future and create it today. Learn the strategies Clark McDowall use to design packaging for Mars owned Nutro Pet Foods and legacy brand Palmolive. How to spot packaging trends without falling in love with transient trends? Applying this strategic vision to designing packaging with longevity and relevance to build a Future-Ready brand. Nutro Packaging Design: We discuss designing packaging for large to small skis and how systemic design works Avoid following the industry and focus on the consumer's needs Why the team landed in the direction they did and what was the brief Palmolive Making a legacy brand inclusive with small tweaks that mean a lot Redesigning dish soap to sell an experience and values Designing something positive for the planet by using ocean plastics Designing something positive for people removing hands from the packaging Learn more and work with Clark McDowall Connect with Adrienne Muken on LinkedIn Connect with Paul McDowall on LinkedIn Connect with Evelio Mattos on LinkedIn Follow the podcast and get the newsletter Download your free sustainability guide now Visit westpackshow.com to register for your free expo pass and use promocode unboxd to get 50% off the CannPack West Conference and other design and manufacturing technical conference tracks.
S6 E52 · Wed, July 14, 2021
Dissolving Zero Waste Packaging: PLUS Body Wash | Ep 52
Want to know how agencies are designing packaging for the future? Where do packaging innovations breed? Where do you find packaging inspiration? If you’re interested in designing forward thinking packaging that goes beyond just making bags and boxes, you gotta listen to this episode. We talk with Daniel Lowe founder of Someone and Others, a design studio based in LA working on some of the countries most cutting edge brands. Listen today and you’re going to walk away with some inspiration and learn a few things. 1) you’re going to get a history lesson on how packaging has evolved over the last ten years. 2) get a sense of how packaging will evolve into the next 20 years - I told you Daniel is focused on forward thinking packaging. 3) where to find inspiration to design packaging that doesn’t look like anyone else So you want to get in touch with Daniel and his team? Find Someone and Others here. Want to connect with Evelio? Hunt me down on LinkedIn *Get out of the house and go attend the largest West Coast packaging conference LIVE! In Anaheim! It's called WESTPACK! Click here to register and use promocode UNBOXD to get 50% OFF CannPack West Conference and more! Interested in sourcing packaging directly from the factory? Check out my friends at IDPdirect.com, they are the premier luxury packaging manufacturer where you buy your packaging direct from the factory - no middlemen, no distributors. Learn more here
S6 E51 · Fri, July 09, 2021
Recycling Packaging 1 Material at a Time w/ Simon Van Leuven | Ep 51
Simon Van Leuven breaks down what happens to your packaging after it's picked up for recycling. We discuss how to design packaging for sustainability, and how different packaging materials impact the true nature of sustainable packaging design. Simon is someone that I’ve followed for a while and watched many of his videos where he’s out on the job at recycling plants, MRFs, or even outdoors fishing and picking up trash. He’s a director at Vanden Recycling based in Melbourne Straya, he’s also the host of Think Beginning Not End where he gets into the nits and grits of recycling and sustainability. You can learn more about Simon before we get into this episode by hunting him down on LinkedIn, search for Simon Van Leuven, If you want to learn how your packaging impacts the recycling industry, you’re going to love this episode. Today you’re goin to get a few massive ideas. 1 - What happens to the various materials once they get to your local MRF 2 - New labeling requirements being implemented today 3 - Compostable packaging - is it a lie? Make sure to take notes, and enjoy the episode. Follow Evelio Mattos on LinkedIn for daily sustainable packaging information Connect with Simon Van Leuven on LinkedIn Subscribe to his podcast Think Beginning Not End Support our sponsor IDP Direct, the luxury packaging manufacturer. Get 20% off your custom packaging dielines from DieCutTemplates.com
S5 E50 · Mon, June 28, 2021
How to Design Packaging for DTC with Last Crumb Cookies | Ep 50
How do you design packaging for DTC brands? How do you know how many boxes to buy when you haven't sold anything? How do you time your packaging buys when you're working with projections? The founders of Last Crumb get into these details and many more. We learn how they developed the packaging that is winning awards and most importantly selling out their weekly cookie drops. At nearly $10 each cookie these cookies are flying off the shelf and growing this 10 week old start-up. For online only brands packaging is critical, your packaging design has to sell the product after the purchase and validate the consumer's expectation by delivering a memorable unboxing. We dig into all of the details to bring you the lessons these founders have learned. While you're at it, pour yourself a tall glass of milk and order up some Last Crumb Cookes. Make sure you're ready with Apple Pay or you probably not get to buy one before it sells out. - pro tip. Sign up for Last Crumb Learn more about Raf's Design Agency Truffle Connect with Evelio Download the Sustainable Packaging Guide
S5 E49 · Wed, June 16, 2021
Designing Pride Month Packaging, Selecting Color & Typography, with Zipeng Zhu | Ep 49
In our conversation about packaging design for Pride month with Zipeng Zhu, why men's body wash has grip, and why it's important to share your work to build your network. You'll also get, How Zipeng Zhu selects colors when designing packaging, fashion, or digital? Here's a secret his current favorite color is yolk :) Harry's razors hired Zipeng Zhu to develop the packaging for the recent Pride packaging as well as developing all of the merchandise. Understand why design matters and how creative directing your own social media can lead to lifelong partnerships. Support Zipeng Zhu's Dazzle brand and studio - Dazzle.supply Follow ZZ on instagram - @dazzle.supply @dazle.studio @zzdesign
S5 E48 · Fri, May 28, 2021
Packaging Life Cycle Analysis w/ Neil Shackleton | EP 48
What is a Life Cycle Analysis (LCA) and how can you use it to make packaging decisions? If you're a packaging buyer, a packaging designer, or packaging manufacturer this episode shares insights into the LCA process as well as the value of having a human in the loop to balance the data. What questions impact data and how understanding the key areas of consumerism can determine the right packaging for you. Learn how Medoola saves global consumer brands millions on packaging, retail, and supply chain processes. _________________________________ Follow Neil Shackleton on LinkedIn Learn more about Medoola Follow Evelio Mattos on LinkedIn Download your free Sustainability Guide
S5 E47 · Wed, May 19, 2021
Sustainable Packaging Innovations from AB InBev| EP 47
AB InBev's Global Director of Innovation - Packaging, Keenan Thompson shares the process their Global Innovation Technology team uses for designing packaging. We get deep into the process and take apart what innovation actually means. How to take disparate information and mold it into the future when you have the right team at the table. We discuss the team's recent packaging innovation for Corona which uses agri-waste to make the board for the 6 pack carriers. We discuss the testing of the technology and the parameters set in the design process. How this new technology helps farmers make more financially by selling the waste as well as the product to the same brand creating sustainable businesses as well as sustainable packaging. Listen and leave comments in LinkedIn. Follow Keenan Thompson on LinkedIn Follow Evelio Mattos on LinkedIn Download your free Sustainable Packaging guide Thanks for listening! Make sure to subscribe!
S5 E46 · Fri, May 07, 2021
Luxury Papers for Packaging - Fedrigoni | Ep 46
A good packaging designer will create a beautiful design, a great one will design an experience that includes how materials can make you feel. We speak to Annette Clayton with Fedrigoni paper from Verona Italy where you'll learn what makes a paper luxury and how brands can use paper to brand themselves without graphics. This is episode 1 of the Package Design Unboxd, Paper Trade Show. Watch the full video on our LinkedIn page Connect with Annette on LinkedIn Follow and support our sponsor IDP Direct Connect with me, Evelio Mattos on LinkedIn
S5 E45 · Wed, April 21, 2021
Product & Packaging Design Agency: Enlisted Design | Ep 45
Packaging design powerhouse Enlisted Design has designed packaging for brands like All Birds, Fridababy, Linksys, and so many other brands. Beau Oyler CEO of Enlisted shares their approach to designing product and packaging under the same roof. Enlisted isn't just a packaging design agency, they develop and engineer products and establish the branding, delivering the complete turn key product. We also learn about the power of Enlisted Design's tools for capturing user data from e-commerce interactions essentially give their team X-Ray specs into the minds of consumers. A data collection process that would have previously cost hundred of thousands is now baked into their process. If you've ever considered launching your own agency, check out how Beau got started and see what the Enlisted team is forecasting as the future of packaging. Follow Enlisted: https://www.linkedin.com/company/enlisted-design/ Connect with Beau Oyler: https://www.linkedin.com/in/beauoyler/ Support our sponsors: Get factory-direct packaging manufacturing with https://www.IDPdirect.com Download custom Die Cut Templates for over 700 packaging structures and inserts: diecuttemplates.com/UNBOXD Connect with Evelio: https://www.linkedin.com/in/eveliomattos/
S1 E44 · Thu, April 08, 2021
Is Plastic Packaging As Bad As You've Heard? | Ep 44
The number one rated plastics material expert, Dr. Chris DeArmitt talks about his research on plastic and plastic packaging waste. We discuss how to reduce waste, recycle more packaging, and what questions to ask when considering paper over plastics. According to Chris, his research shows that plastic is the greenest material available for most cases. Listen and you be the judge. This episode is a real game-changer, everything you thought you knew might not be as you expect when you follow the facts. Is plastic the right material for your packaging? I don't know, but this episode may help you ask better questions. Links from the show: According to the Engineering Forums Chris is the #1 rated plastics expert: Eng-tips.com Learn more about Chris' work here: Phantomplastics.com Download the first chapter of Chris DeArmitt's book a Plastic Paradox available at: Plasticsparadox.com Connect with Chris on LinkedIn Support our Sponsor IDPdirect.com the factory direct packaging manufacturer for luxury brands. Connect with Evelio Mattos on LinkedIn
S5 E43 · Mon, March 22, 2021
What is Seaweed Packaging? It's NOTPLA | Ep 43
NOTPLA is a seaweed based material used for packaging liquids and now is being turned into heatsealable films that are completely biodegradable and edible. The zero plastics movement is growing and NOTPla is helping the packaging industry look at new ways to develop materials and packagign that does not look like anything we've ever seen. Pierre Paslier is the co-founder and CEO of NOTPla, join us as we learn what NOTPla is doing now, that verticals it serves, and what is in the pipeline for future developments. Get a glimpse into how NOT PLA is making the future of packaging and biodegradable packaging, disappear. Learn more about NOTPla: https://www.notpla.com Connect with Pierre Paslier: https://www.linkedin.com/in/pierrepaslier/ Connect with Evelio Mattos: https://bit.ly/EvelioMattos Learn More about our Sponsor IDP Direct: https://idpdirect.com
S5 E42 · Thu, March 11, 2021
McDonald's Packaging Redesign with Pearlfisher | Ep 42
Why did McDonald's need a packaging redesign, what was being solved, or how long ago did this project kick-off? we get into the details with Matt Sia, Creative Director at Pearlfisher. We discuss Matt's sketching, the pitch meeting, how the designers are presented, and really what it feels like to overhaul one of the biggest brands on earth. The good and the bad. In this episode you get to here it straight from the Creative Director behind the McDonald's packaging redesign, so tune in and grab yourself a filet-o-fish sandwich. Connect with Matt's team at Pearlfisher: https://www.pearlfisher.com Follow them on LinkedIn: https://www.linkedin.com/company/pearlfisher/ Support our sponsors: Luxury packaging manufacturer IDP Direct: https://IDPdirect.com Download packaging die cut templates in seconds: diecuttemplates.com/UNBOXD Connect with Evelio: https://bit.ly/EvelioMattos
S5 E41 · Thu, February 18, 2021
How To Run A Packaging Design Client Like A Project Manager | Ep 41
Have you ever wondered how packaging designs and brands navigate timelines And manage all of the moving parts of the complex packaging industry? Have you ever tried to manage your own packaging project from design to manufacturing? Well then you know why project managers are the superstars of the packaging industry. Today we speak with the Project Executioner herself, Megan Gamble a packaging project manager based in Atlanta with clients around the globe. We discuss all of the unseen pitfalls you can encounter when launching your first packaging program. Megan knows this industry from all angles and she also shares how to avoid these pitfalls with proper planning and many of the questions you should ask before you begin. Learn more about our sponsor Intl. Direct Packaging https://www.IDPdirect.com Connect with Megan Young Gamble: Connect on LinkedIn: https://www.linkedin.com/in/megangamble/ Email Megan Directly: megan@getlevelconsulting.com Contact Megan for a Session: https://calendly.com/getlevelconsulting Connect with Evelio Mattos on LinkedIn: https://bit.ly/EvelioMattos
S4 E40 · Thu, January 21, 2021
Paper, Packaging Design's Secret Weapon | Ep 40
A big part in packaging design is selecting materials. Are the materials strong enough, flexible enough, do they produce the right amount of cushion? But beyond the protective properties of packaging, we need packaging to connect with consumers and the fastest way to do that is through touch. Selecting paper is an artform. Selecting paper for its printability, scuff reduction, and texture that can communicate emotion is critical. In Episode #40 of Package Design Unboxd, we speak to Sabine Lenz of PaperSpecs. The queen of paper breaks down the power of paper, how it works with foil, ink, and how professional designers need to spec paper for production. One of the defining characteristics of paper is the tactile connection to the physical world, no glass screens, no digital downloads. Paper makes you feel something real through sight, sound, and ultimately touch. So for everyone that's designing packaging and want to level up your packaging design toolset - Listen in to Package Design Unboxd. **Leave Some Feedback: What would you like to learn more about in future episodes? Who should we interview in the packaging industry? Did you enjoy this episode? If you did, please leave us a review here . Subscribe to Package Design Unboxd on iTunes ** Learn why Factory-Direct Packaging is the future of buying packaging - IDPdirect.com Connect with Sabine Lenz: Here's her super necessary website: PaperSpecs Connect with Sabine on LinkedIn Connect with Evelio Mattos on LinkedIn
S4 E39 · Mon, January 18, 2021
Professional Designers in Packaging Education | Ep 39
When it comes to packaging design education there are many paths to take and many times we're unclear with where those paths can take you. In this episode we discuss packaging education and the program Gerardo Herrera has built at Art Center College of Design in Pasadena California. Art Center focuses on establishing a solid foundation of design, process, and critical thinking in it's to packaging design. Staffed by professional designers the packaging program walks students through the basics in packaging 1, then into challenging plastic free packaging systems in packaging 2, and continues onward and upwards with Esko, kongsbergs, and teaching the craft and communication of packaging design. Check out IDPdirect.com for factory-direct packaging manufacturing - https://idpdirect.com Learn more about the Active Intelligent Packaging Industry Association - https://www.aipia.info Connect with Gerardo Herrera on LinkedIn - https://www.linkedin.com/in/gerardo-herrera/ ORDER Paleoroo Granola: https://www.paleoroo.com Learn more about Design Studio Nuovo http://dsnuovo.com Connect with Evelio Mattos on LinkedIn - https://bit.ly/EvelioMattos
S4 E38 · Thu, January 07, 2021
What is Circular Packaging Design | Ep 38
When you hear the term circular packaging design or circular economy, many people confuse it to mean recycling. Even though the recycling logo is a möbius loop, the process is generally linear, not circular. In this episode we talk with Paul Foulkes-Arellano founder of Circuthon, founder of the Sustainable Design Alliance, and an advisor at A Plastic Planet. A Plastic Planet as of this recording just helped Unilever's Dove launch their first refillable deodorant packaging. Also check out Paul's Circular Footwear Initiative! Learn how to talk to clients and guide them into more sustainable packaging design solutions. Understand how materials are recycled, what materials aren't, and what it truly means to create a circular packaging solution. Check out IDPdirect.com for factory direct packaging manufacturing. Connect with Paul Foulkes-Arellano on LinkedIn Connect with Evelio Mattos on LinkedIn
S4 E37 · Mon, December 21, 2020
How Packaging Design Can Overcome Business Challenges | Ep 37
How does packaging impact transportation, warehousing, inventory, finance, IT, Automation, even systems management? Learn how fill-rate, box size, and distribution can make or break your business. We talk to Joe Fernandez, Senior Packaging Engineer @ Vera Bradley about how his team focuses on the business of packaging before making critical decisions. Check out IDPdirect.com for factory direct packaging manufacturing. Connect with Joe Fernandez on LinkedIn Learn more about Vera Bradley Connect with Evelio Mattos on LinkedIn
S4 E36 · Fri, December 18, 2020
Using TikTok to Sell Packaging w/ @Corygated | Ep 36
Struggling to generate leads, not sure where to go, LinkedIn not doing you any favors? Maybe it's time you gave Tiktok a chance. Today we talk to Cory Connors or CoryGated, as he's known on TikTok. We discuss what the platform actually is, how to set up an account, what type of content performs well, and how to build an audience. By focusing on delivering useful information and educational TikTok posts, Cory has been able to generate a consistent stream of leads for his team at Landsberg Orora. If you're not ready to launch into the next Tiktok challenge after this episode or aren't convinced it will deliver leads - reach out to Corygated on Tiktok to learn more. Thanks to this episode's Sponsor: IDPdirect.com Connect with Cory Conors on: LinkedIn TikTok Connect with Evelio Mattos on LinkedIn
S4 E35 · Wed, December 09, 2020
Making Good Packaging Design Decisions w/ Adam Peek | Ep 35
We've all heard E. Adam Peek host his packaging podcast The People of Packaging, so intros episode we turn the tables and ask him a few questions. Gain a new perspective on the future of packaging, insight into labels and the world of Fortis Solutions, and how Adam is writing the first children's book about packaging. Adam has based his career and life on making one good decision at a time. Thanks to Diecut Templates for sponsoring today's episode: DiecutTemplates.com/UNBOXD Listen to The People of Packaging Podcast Connect with Adam on LinkedIn Thanks to Intl. Direct Packaging for sponsoring today's episode: IDPdirect.com Connect with Evelio Mattos on LinkedIn
S4 E34 · Mon, November 30, 2020
Guide to Sustainable Packaging Suppliers | Ep 34
Not sure where to look for a third party reviewed sustainable packaging supplier? Package Design Unboxd speaks to Guacamole Airplane to find out more about their recently launched Sustainable Packaging Suppliers Guide and what they look for when introducing new suppliers. Guacamole Airplane is a sustainable packaging and structural design agency based in the Bay Area. Ian Montgomery is GA's Creative Director who shares his approach to sustainability, design, and collaboration. Marisa Sanchez-Dunning is GA's Strategic Planner and the face of the Sustainable Packaging Suppliers Guide. Thanks to Diecut Templates for sponsoring today's episode: DiecutTemplates.com/UNBOXD Please connect with Ian Montgomery on LinkedIn Learn more about Guacamole Airplane Check out the Sustainable Packaging Suppliers Guide Connect with Evelio Mattos on LinkedIn
S4 E33 · Mon, November 23, 2020
How 2 Recycle Labeling & Packaging Design | Ep 33
Kelly Cramer is the Lead @ How2Recycle.com, a team that helps packaging designers, brands, and consumers learn how to recycle packaging and share the responsibility of recycling packaging today. This goes counter to what we as consumers have experienced historically, where consumers have had 100% of the responsibility to understand how to separate and recycle packaging. Today, How2Recycle.com communicates how to separate packaging components for increased recyclability and guides brands and packaging designers towards best practices and sustainability certification. Thanks to Intl. Direct Packaging for sponsoring today's episode: IDPdirect.com In this episode we dive into the costs of becoming a member, what types of brands should join, and how much recycling rates have increased since the inception of How2Recycle. We discuss a variety of materials, the benefits of each, and how packaging design and sustainability have to work together to insure our future. Thanks to Intl. Direct Packaging for sponsoring today's episode: IDPdirect.com Please connect with Kelly Cramer on LinkedIn Learn more about How2Recycle Learn more about the Sustainable Packaging Coalition Learn more about Green Blue Connect with Evelio Mattos on LinkedIn
S4 E32 · Mon, November 16, 2020
Consumer Tracking & Packaging Design | Ep 32
Dr. Andrew Hurley offers the answer to "Will your packaging design changes deliver a measurable ROI?" His platform Package Insight offers an eye into consumer thoughts, emotions, and how they actually interact with your packaging in a real world environment before you go to market. Do design trends really drive consumer purchasing patterns or are packaging designers allowing their own preferences and biases dictate the results? Thanks to International Direct Packaging for their sponsorship: IDPdirect.com Dr. Andrew Hurley is the founder of Package Insight, a research team that can convert their lab into any environment needed to test packaging design to gather real-time consumer data. Their lab can be a Home Depot one day and a Whole Foods Market the next complete with a refrigerated aisle and everything. By recreating the shopper's environment Package Insight is able to capture over 50 bits of data per second using their eye tracking glasses each consumer is outfitted with in their lab. A/B test your packaging in real-time against your competition on shelf and learn what consumers are actually looking at when they browse the aisle. Learn more about Package Insight. https://packageinsight.com Connect with Dr. Andrew Hurley Connect with Evelio Mattos Thanks to International Direct Packaging for their sponsorship: IDPdirect.com Thanks for listening.
S4 E31 · Mon, November 09, 2020
Packaging Design for Purpose, Emotion, and Function with CBX | Ep 31
Today’s Guests are Chris Cook & Audra Nebolini, ACDs at CBX. Here's what we discuss and what you can learn more about: Packaging design strategy, what it's like in a major brand strategy session Setting benchmarks for success How brands can communicate purpose using design cues on shelf We discuss how you can take a brand like Clorox who previously was seen as an under the sink product with skull and crossbones for its ability to kill everything and creating a 180 degree turn in the consumer’s perception of purpose. Listen to how packaging and design influences consumers to embrace Clorox today for the safety it delivers. If you’re enjoying the show, please leave us a review whereever you listen to podcasts, it would mean a great deal to me and help others interested in packaging discover the show. Connect with Guests: Audra Nebolini on LinkedIn Chris Cook on LinkedIn Learn more about CBX online Connect with Evelio Mattos on LinkedIn Our Sponsors: Intl. Direct Packaging Because IDP doesn’t source factories, they are the factory. IDPdirect.com Evelio's number one hidden packaging design productivity hack (shhh nobody looks here so you're the only one I'm telling)
S3 E30 · Thu, November 05, 2020
The Future of Online Packaging Design Education | Ep 30
What do professional designers do when they want to learn something new? They can’t always run off to the fanciest packaging design schools. They look for what fits into their busy lives. Online design education, from YouTube to skill share we search for anything to fill those gaps. But what do you do when it’s something as technical as packaging science? You seek out PackagingSchool.com, an online packaging science educational platform that is licensed through Clemson University. Today’s guest is Dr Andrew Hurley - Associate Professor at Clemson University Founder of The Packaging School.com Today Dr Andrew shares how he started The Packaging School, some of the curriculum, and we discuss how this program is the future of packaging education for working professionals worldwide. We also get into packaging sustainability and how to educate yourself when it comes to sustainable materials, certifications, and the questions you should be asking. If you’re enjoying the show, please do leave us a review wherever you listen to podcasts, it would mean a great deal to me and help others interested in packaging discover the show. Follow Dr. Andrew Hurley on LinkedIn Get more information about PackagingSchool.com here Follow Evelio Mattos on LinkedIn Follow the Package Design Unboxd podcast on LinkedIn Evelio's number one hidden packaging design productivity hack (shhh nobody looks here so you're the only one I'm telling)
S3 E29 · Mon, November 02, 2020
How to Design Packaging for a Smashbrand | Ep 29
Michael Keplinger joins us to discuss the packaging design and brand building strategies it takes to launch a Smashbrand. We'll talk about testing, substrates, print processes, and how to view packaging as a start-up or an established brand. Michael has also launched several of his pwn products bringing that experience to the table when we talk about start-up packaging design and the research you should do before anyone launches a product. Connect with: Michael Keplinger on LinkedIn Smashbrand online Evelio Mattos on LinkedIn Evelio's number one hidden packaging design productivity hack (shhh nobody looks here so you're the only one I'm telling) Listen, Rate, and Review. Thanks for Listening!
S3 E28 · Mon, October 26, 2020
Packaging Design Education in Finland's Aalto University | Ep 28
Markus Joutsela is a Visual Communications lecturer at Finland's famous Aalto University. Markus also founded the Pack-Age program which takes students from every discipline and combines them to create packaging innovation machines that work with some of the world's biggest brands. Markus and Evelio discuss the types of projects the students collaborate on and how they interact with the brands they work with. We also discuss why there is so much innovation coming from the Nordic region of the world, and the differences in their approach to education. Connect with Markus Joutsela - LinkedIn Learn more about the Pack-Age program - http://pack-age.aalto.fi/ Aalto University's School of Design & Architecture - https://www.aalto.fi/en/school-of-arts-design-and-architecture Helsinki's Design Week - https://www.helsinkidesignweek.com/series/purposeful-packaging/ Connect with Evelio Mattos - LinkedIn Evelio's number one hidden packaging design productivity hack (shhh nobody looks here so you're the only one I'm telling) Thanks to Intl. Direct Packaging for Sponsoring this episode - IDPdirect.com
S3 E27 · Mon, October 12, 2020
Print Production for Packaging Design with COTY's Lisa Russac McDonough | Ep 27
With over 35 years of experience in design and print, we only scratch the surface of Lisa’s experience. But lucky for all of us, Lisa has also launched a print production class online to teach you how to design to print and how to successfully translate package design for printing. We discuss the production process, questions every designer should ask, and how to short cut experience by learning production as part of your design education. Lisa's Print Production class at https://mastermind.com available soon! Connect with Lisa on LinkedIn Connect with Evelio on LinkedIn
S3 E26 · Wed, September 02, 2020
Rebranding Cannabis Packaging with Wick & Mortar's Jared Mirsky | Ep 26
In episode 26, we discuss everything you need to know in order to begin designing cannabis packaging. Our guest Jared Mirsky is one of the most well-known cannabis brand agents in the game today. He's shared his story about growing cannabis brands with his team all over the world and has worked with some of the most notable names in the game. Whether you're a seasoned packaging designer or just cutting your first box, cannabis if a whole new ballgame. You need to understand the industry and strategies to grow, get noticed, and connect with consumers with experience-driven packaging design. Did you enjoy the show? If you did, let us know and leave a quick review. Connect with Jared Mirsky: LinkedIn Wick&Mortar Instagram Connect with Evelio Mattos: LinkedIn
S3 E25 · Mon, August 24, 2020
How to Create Packaging Guidelines That Grow Brands | Ep 25
We speak with Logan Steinfeld, Staples' Manager of Product Design who oversees product development and packaging design to understand not only what packaging guidelines are for, but what they entail. Logan's team recently launched a 300+ page set of packaging guidelines for Coastwide, a facilities solutions company under the Staples umbrella of brands. Learn what's included in these 300 pages, why they are so important and why a brand would invest this much time and effort into such an in-depth document. Also learn what what are the critical points needed to be conveyed in all packaging guidelines for start-ups and Fortune 500's. Connect with Logan on LinkedIn: http://bit.ly/Logan_Steinfeld Learn more about Coastwide: https://www.coastwideprofessional.com And connect with Evelio Mattos: https://bit.ly/EvelioMattos
S3 E24 · Thu, August 13, 2020
5 Unconventional Questions to Ask Before Designing Packaging | Ep 24
1) What is the product and how many skus will there be to start? For example if the product is a pair of sun glasses and it comes in 10 colors, those are 10 SKUs you will be designing packaging for. 2) How Much? What will the product retail for? The retail price is an indicator to how much the brand may invest in the packaging. It also allows you to analyze the appropriate competitive landscape. Having a baseline for retail pricing can help to begin determining materials, processes, and production methods. 3) How many? What will the initial order quantity be? We’ve all heard start ups say their first order is only 500 units but their second order will be millions of units once some influencer gets it in their hands. Don’t let the promise of high quantities tomorrow affect your decision making today. 4) When? Define timelines. When is the launch date, when does it need to be in stores, and when does it need to ship? 5) How will the product be fulfilled? This is important because knowing if a product is fulfilled by hand vs by machine will impact the structural design and material selection of the packaging. Learn More & Connect with Evelio Mattos: https://bit.ly/EvelioMattos
S3 E23 · Mon, August 10, 2020
Better Design Through Play with Deon Mixon | Ep 23
Deon Mixon, like so many other designers of color have experienced being the the only African American designer in a design class, a design agency, and in front of the client. Deon developed DesignEye | The Graphic Design Education Game to introduce youth of color to design as a way to communicate concepts, ideas, and introduce them to the possibilities design creates for your future. Deon: "But one thing I never failed to notice was: (1) I'm one of a very few Black American graphic designers in my immediate community and (2) no one really knows what graphic design is!" Listen and learn how this game is designed as an introduction to the six disciplines of design including packaging design. Learn more about the game on Kickstarter: https://bit.ly/DesignEyeGame Connect with Deon Mixon on LinkedIn: https://www.linkedin.com/in/deonmixon/ Deon's Website: https://deonmixon.com Connect with Evelio Mattos https://bit.ly/EvelioMattos
S3 E22 · Wed, August 05, 2020
Is Your Packaging Prop 67 Compliant? | Ep 22
Understanding how Prop 67 impacts your business's packaging design and manufacturing. What it means, and what you need to do including these four things: The name of the manufacturer: 1) The manufacturer, not the reseller, the broker, or the agency that designed it, but the name of the actual manufacturer. This is not an opportunity for your broker to market their brand it’s to provide legal documentation as to where the bag was made. Check your bags, and make sure it’s not promoting a reseller that’s not in compliance. 2) Country where the bag was manufactured, easy. To be clear your bag has to say “Bag Made in (Somewhere)” if it doesn’t you’re not compliant. 3) The PCW content, keeping in mind that 40% is the minimum for medium to large bags and 20% for small and mini bags. “This bag contains 40% PCW or Post Consumer Content” 4) Chasing Arrows state that the bag is recyclable. Putting a please recycle this bag wouldn’t hurt either. That’s it for today, if you want to learn more about packaging design, development and manufacturing please rate, review, and subscribe to Package Design Unboxd and follow us on LInkedIn. Connect with Evelio Mattos on LinkedIn https://bit.ly/EvelioMattos
S3 E21 · Mon, August 03, 2020
Is Boxed Water Actually Better? | Ep 21
We've all seen those Boxed Water is Better milk cartons, but are they really better? Can they be recycled and how much does that packaging design actually reduce the product's carbon footprint? Find out by listening to the latest episode of Package Design Unboxd. Rob Koenen, CMO of Boxed Water is Better shares a few key stats from the brand as well as the materials used to create the carton and how Boxed Water is looking to the future of sustainability. Contact Boxed Water is Better: hello@boxedwaterisbetter.com Learn about their 1 Million Trees initiative. Connect with Evelio Mattos on LinkedIn: https://bit.ly/EvelioMattos
S2 E20 · Wed, July 29, 2020
How to Design Your Own Product Packaging | Ep 20
How do you design packaging while working from home? After watching the most recent Underdogs video about Apple's project Pandora I thought it was a good time to share how working from home has changed the package design process. Watch the underdogs video here if you haven't already seen it: https://youtu.be/6_pru8U2RmM We discuss project management, packaging prototypes, and 3D renders for packaging presentations. I share what's worked for me to become more efficient in working from home from software I use to the processes I deploy to maintain constant client communications. Books and processes on efficiencies: SCRUM: https://www.scrum.org/resources/what-is-scrum The Toyota Way: https://www.amazon.com/Toyota-Way-Management-Principles-Manufacturer/dp/0071392319 Design Sprints: https://www.thesprintbook.com/how 3D Renders from Yellow Images: https://bit.ly/YellowImages3D Rate, Review, and Subscribe to Package Design Unboxd. Connect with Evelio Mattos: https://bit.ly/EvelioMattos
S2 E19 · Wed, July 22, 2020
4 Easy Ways to Save Money on Your Packaging | Ep 19
1) The first one that will help you save money is buying packaging directly from manufacturers. What I mean is today most brands are buying through a reseller, sourcing agent, some type of middleman. You’re paying 15 - 25% for the customer service. These resellers also have to source the packaging and find the cheapest factories that allow them to maintain their margins, meaning your packaging isn’t always being produced in the same factory. The risk here is that even your reseller isn’t in control of their supply chain. Save yourself the margin and go factory direct. _________________________________ Number 2: Re-engineer your packaging to find the efficiencies in production. Apple watch for instance comes packed in what feels like a rigid box but is actually a double walled folding sleeve that has a rigid drawer inside. BY not making this drawer box out of the same material for all components they are able to save money on the outer sleeve and apply those savings to the details inside. Anytime you are able to find cost savings, reapply a portion of them back into to the packaging in a way that delights the consumer or makes your packaging more sustainable. These details will deliver an ROI 100% of the time. _________________________________ Numer 3: Resize your packaging. Obviously making your packaging smaller will save money, but it’s not always the solution. What I mean is that you take a look at your product mix and find common sizes that you can combine. A lot of brands out there just have packaging that’s become part of the brand because nobody looks at the system. Take a look at the system and try to reduce your packaging SKU count. Also try to resize your packaging so it works together to deliver efficiencies. There’s been so many brands I’ve worked with that their boxes are meant to be carried out in bags but the bag is 1/2 an inch too narrow so the store associate is forced to have the customer either carry out branded boxes by hand or they fit the boxes into a larger bag. By putting the product in a larger bag, each client is walking out more packaging costs than you may have allotted _________________________________ Number 4: Configure your pallet layout. What? Yes how your master cartons are stacked and fit on a pallet make a huge difference. 1) make sure you evaluate the arrangement on a pallet to enhance cubic efficiency. Things like if your master cartons hang over the pallet will limit how many you can fit into a container. Instead of moving a single container you may require 1 1/2. 2) Calculate carton sizes based on how well they fit on a pallet not how many products fit into the case. Many times brands leave how many items are packed in a carton to the supplier because it’s easiest for them. But by understanding how this impacts your container load you can sometim
S2 E18 · Mon, July 20, 2020
Liquid Death: The Power of Provocative Packaging | Ep 18
Mike Cesario: Mike Cesario is the founder and CEO of Liquid Death, a rapidly growing beverage company known for its unique branding and bold marketing strategies. Prior to starting Liquid Death, Mike had a background in advertising and creative direction, having worked with various ad agencies. He also has roots in the punk and metal music scenes, where he honed his design and conceptual skills. Mike’s innovative approach to branding has positioned Liquid Death as a standout competitor in the beverage industry. In this compelling episode of "Package Unbox," host Evelio Mattos dives deep into the creative and strategic world of Liquid Death with its founder, Mike Cesario. Mike shares the riveting journey from a photoshopped can of water to becoming a booming beverage brand. The episode sheds light on the importance of packaging in building a brand, the power of social media as a field-testing resource, and the punk ethos that drives Liquid Death. With relevant insights into how big brands make mistakes and why traditional marketing doesn't always work, Mike explains how Liquid Death carved its unique identity. The conversation includes the brand's viral initial marketing strategy, utilizing a $1,500 ad and a strong social media presence to draw attention. Mike discusses finding the right people, linking product quality with edgy branding, and leveraging user-generated content to keep the brand authentic and engaging. Social Media as a Testing Lab: Social media platforms offer an unparalleled opportunity to field-test concepts cheaply and effectively, providing genuine feedback and engagement from potential customers. Unified Concept Development: Successful branding requires a cohesive connection between the product and the brand message, ensuring even edgy or ironic elements are meaningfully tied to the product. Product Integrity: For sustained success, the quality of the product must back up its branding. A strong brand may attract initial interest, but enduring appeal hinges on product excellence. Innovative Marketing Strategies: Traditional marketing methods are less effective than creative and entertaining content that aligns with audience interests, such as Liquid Death's use of humorous and ironic elements to engage and expand their audience. Cross-functional Teamwork: Effective business building involves assembling a team where different members contribute complementary skills, ensuring both creative vision and operational efficiency are addressed. "Social media is the greatest field testing resource in the history of humankind." - Mike Cesario "Great advertising is the quickest way to kill a bad product." - Mike Cesario "Packaging is the one thing you should spend all your money on first because it's what people talk about.
S2 E17 · Wed, July 15, 2020
10 Lessons How To Use Foil In Packaging Design Part 2 | Ep 17
Part 2 of 10 Lessons for Packaging with Foil. April Lytle or Kurz Transfer Products and I provide key insights into how to use foil when designing packaging. Be sure to rate, review, and subscribe to the Podcast. If you’ve ever designed packaging with textures and foils, you know there’s a learning curve to doing it right. I want to bring you the opportunity to gain these insights as quickly as possible. I’m joined by April Lytel with Kurz Transfer Products, Kurz has been making foils since the 1800’s so they know a thing or two about foil. Today’s - 10 Lessons for designing with Foil is split into 2 parts to keep it short and actionable. Subscribe, Rate, and Review! Show Links: April Lytle on LinkedIn: https://bit.ly/2ZQLyz9 Kurz Transfer Products: https://bit.ly/Kurzfoil Kurz Transfer Products Online: https://www.kurzusa.com Connect with me on LinkedIn:https://bit.ly/EvelioMattos
S2 E16 · Mon, July 13, 2020
How to Design Alcohol Bottles - Aether NY | Ep 16
William Kang and Adrian Ng co-founders of Aether NY talk to us to share their history and celebrate their recent win at the Dieline Awards for clear spirits packaging design. The beautiful bottle for Source One Vodka set a new standard in geometric bottle design, but their not limited to packaging design. Aether NY has launched many Augmented Reality systems and brand forward apps, Aether NY is moving packaging into whole new territories in user experiences. Listen to learn just how to combine these disciplines under one roof to build the brands of tomorrow. Connect with Aether NY: Web: https://www.aetherny.com LinkedIn: https://www.linkedin.com/company/aetherny/ Email: hello@aetherny.com Connect with Evelio Mattos on LinkedIn: https://bit.ly/EvelioMattos
S1 E15 · Wed, July 08, 2020
5 Tips For Designing Foil Stamping into Packaging Design | Ep 15
If you’ve ever designed packaging with textures and foils, you know there’s a learning curve to doing it right. I want to bring you the opportunity to gain these insights as quickly as possible. I’m joined by April Lytel with Kurz Transfer Products, Kurz has been making foils since the 1800’s so they know a thing or two about foil. Today’s - 10 Lessons for designing with Foil is split into 2 parts to keep it short and actionable. Subscribe, Rate, and Review! Show Links: April Lytle on LinkedIn: https://bit.ly/2ZQLyz9 Kurz Transfer Products: https://bit.ly/Kurzfoil Kurz Transfer Products Online: https://www.kurzusa.com Connect with me on LinkedIn:https://bit.ly/EvelioMattos
S2 E14 · Mon, July 06, 2020
How to Customize Packaging for Ecommerce | Ep. 14
What does it take to design award winning packaging that delivers an ROI for online and in-store packaging? Get a behind the scenes look at Beardwood & Co.'s process for redesigning Hill's Science Diet packaging that spanned over 900 SKUs around the world. Understand the decisions and strategy that drove the packaging design and how to navigate design for a global online market. Connect with Sarah Williams: Beardwood : https://beardwood.com LinkedIn : https://bit.ly/SarahBeardwood Connect with Evelio Mattos : https://bit.ly/EvelioMattos Leave some feedback: • What guests should we have on next? • What packaging topic would you like to learn more about? • Did you learn something from this episode? If you did please leave a short review.
S2 E13 · Wed, July 01, 2020
Ten Tips for Sustainable Packaging Design w/ Katie Kubrak | Ep. 13
Ever wonder where to get started on sustainable design? Well, this episode of Package Design Unboxd gives you a lot to think about as we dive into sustainable design with Katie Kubrak of Nirvana CPH. Everything from streamlining design for efficiency, understanding material lifecycles, to mono-material design. Buckle in those ear pods and get ready to take notes. These Ten Commandments of Sustainable Design are a great way to get started learning how to develop sustainable packaging designs that improve profits and the environment. Learn more about the Ten Commandments of Sustainable Packaging here: https://www.tencommandmentsofsustainabledesign.com https://www.rca.ac.uk/students/katie-kubrak/ Connect directly with Katie on Linked In: https://bit.ly/KatieKubrak And connect with Evelio Mattos on Linked In: https://bit.ly/EvelioMattos
S2 E12 · Mon, June 29, 2020
Creating Packaging Design Winners w/ Pentawards | Ep. 12
Ever want to know what it takes to win a packaging competition? Adam Ryan, the Head of Pentawards joins us to discuss exactly what it takes to enter and get noticed by the judges. We get a behind the scenes view of how the judging happens and who some of the judges are. Connect: Adam Ryan on LinkedIn : https://www.linkedin.com/in/adam-ryan-a14108103/ Pentawards : https://pentawards.com/ Follow us on Facebook : https://www.facebook.com/PackageDesignUnboxd/ And connect with me, Evelio Mattos on LinkedIn : https://www.linkedin.com/in/eveliomattos/
S2 E11 · Mon, June 22, 2020
How To Innovate Packaging Design with CMF & MDD | Ep. 11
We speak to Katie Kubrak, Materials and Insights Producer with Nirvana CPH. Learn how CMF and MDD drive innovation in packaging design, and create consumer connections. Dive into Coatings, Materials, and Finishes before we transition into the Material Driven Design to create a tangible experience for product and packaging. No matter if you're just starting out or a seasoned pro, this episode will help you rethink the way you consider packaging. Listen, rate, review, and subscribe! Connect with Katie Kubrak: Katie Kubrak Linked In: https://www.linkedin.com/in/katie-kubrak-33493591/ Katie Kubrak PhD Profile: https://www.rca.ac.uk/students/katie-kubrak/ Katie Kubrak Instagram: https://www.instagram.com/makedesignbetter/ Nirvana CPH website: https://nirvanacph.com/ Show Resources: Yuval Noah Harari, 21 Lessons : https://www.ynharari.com/book/21-lessons-book/ Nirvana CPH Material Monday articles: https://nirvanacph.com/materials-insight/ Tu Delft University : https://www.tudelft.nl/en/ Politecnico di Milano : https://www.polimi.it/en/ Material Experience Lab : http://materialsexperiencelab.com MIT Materials Research Lab : https://mrl.mit.edu Materials Research Science Center : https://mrsec.org Center for Circular Design: https://www.arts.ac.uk/research/research-centres/centre-for-circular-design Connect with me, Evelio Mattos on Linked In: Linked In: https://www.linkedin.com/in/eveliomattos/
S1 E10 · Tue, June 16, 2020
Replacing Plastic Packaging with Wool with WoolCool | Ep. 10
Woolcool is a new packaging material that's been used for thermal insulation for over 13,000 years. Today it's replacing polystyrene foam insulation one box at a time. Learn what woolcool is and how this 100% natural material can keep food and pharmaceutical shipments below 40 degrees for days. We speak to Josie Morris, Managing Director of Woolcool to find out more about their sustainable mission to replace polystyrene insulation. Learn more about Woolcool here: https://www.woolcool.com Connect with Josie Morris on LinkedIn here: https://www.linkedin.com/in/josie-morris-354b5b57/ Connect with me Evelio Mattos, on LinkedIn : https://www.linkedin.com/in/eveliomattos/
S1 E9 · Mon, June 08, 2020
Storytelling for Packaging – Techniques to present your designs | Ep. 9
We speak to Jess Williams, Founder and Creative Director of Communal Creative in NYC, a branding agency with a passion for storytelling. Learn how the team at Communal Creative immerses itself into each brand to unearth a resonating story that can be supported at every touch point of the consumer journey. Jess's experience as Creative Director for Thrillist and early stage Birchbox give her the insight to build startups into brands. Be prepared to take notes! Connect with Jess: LinkedIn: https://www.linkedin.com/in/jelewil/ Studio Site: http://communalcreative.com Or Catch up with me Evelio Mattos on LinkedIn: https://www.linkedin.com/in/eveliomattos/
S1 E8 · Wed, June 03, 2020
Design Sustainable F&B Packaging | Ep. 8
We speak with Valerie Hawks, Head of Production & Sustainability @ Interact Boulder to understand how production supports design in executing at the highest level. We discuss the importance of getting your hands dirty and learning the language of production and manufacturing. Learn where to begin a career in packaging production. Keep up with Valerie online: LinkedIn: https://www.linkedin.com/in/valerie-hawks-137865/ Interact Boulder: https://interactboulder.com Sustainable Packaging Coalition: https://sustainablepackaging.org Lumi: https://www.lumi.com/properties Catch up with me Evelio Mattos on LinkedIn : https://www.linkedin.com/in/eveliomattos/
S1 E7 · Mon, June 01, 2020
Packaging Production & Manufacturing w/ Brandi Parker | Ep. 7
We speak with Brandi Parker, Head of Realization @ Pearlfisher where she manages a team that converts designs and ideas into reality. Her extensive knowledge of packaging design and production allows her to know what questions to ask even before a project begins and how to provide designers the direction they need. Learn how to begin your path into a career of production design and packaging as well as how to round out your design knowledge by leaning into packaging manufacturing. Keep up with Brandi online: LinkedIn: https://www.linkedin.com/in/brandi-parker-6a6667b/ Pearlfisher: https://www.pearlfisher.com Catch up with me Evelio Mattos on LinkedIn : https://www.linkedin.com/in/eveliomattos/
S1 E6 · Tue, May 26, 2020
Front & Center Design w/ Alex Center | Ep. 6
Speaking with Alex Center founder of Center Brooklyn and former Design Director at a little brand named Coke, is a lesson in how to build confidence and surround yourself with the right people to create opportunities in design. We discuss how not studying at an art school is a badge of honor many of us in the design world wear as well as the value and craft of creative production. Alex shares how designing based on gut instincts at a start-up named Vitamin Water changed once you level-up to a mammoth brand like Coke where everything is measured by teams. Great episode for young and seasoned pros alike to gain insight into the process and thought that introduces consumers to product via packaging. For more information about Alex Center: LinkedIn: https://www.linkedin.com/in/alexcenter/ Instagram: https://www.instagram.com/thealexcenter Skillshare: https://skl.sh/3gpAvo6 To connect with Evelio via LinkedIn: https://www.linkedin.com/in/eveliomattos/ ...and catch my packaging Skillshare: https://skl.sh/36yl9cH
S1 E5 · Wed, May 20, 2020
What is Sustainable Packaging Design? w/ Tom Szaky | Ep. 5
Everyone talks about sustainable packaging, but what exactly is it? Well, that depends, and our guest Tom Szaky agrees as sustainability depends on many factors. In this episode we discuss what is sustainability, the business of recycling, and most importantly what designers need to know in order to design sustainable packaging. Tom Szaky is globally recognized for his eco-entrepreneurial successes that allowed some of the world's largest brands to partner with him to reduce packaging waste. If you've ever considered sustainable packaging design, this is the place to start. He'll layout the exact materials you need to work with, minimum sizes, and what questions designers need to ask. I try to pack in as many questions as I can in the brief time with Tom and if you're interested it's also available on YouTube. To learn more about Tom Szaky here are the links: https://www.terracycle.com/en-US/ https://loopstore.com https://www.linkedin.com/in/tomszaky/ And connect with me, Evelio Mattos https://www.linkedin.com/in/eveliomattos/
S1 E4 · Tue, May 19, 2020
Structural Packaging with Mat Bogust of Think Packaging | Ep. 4
How do you build a packaging design agency when you're not in a big city known for design? Ask Mat Bogust of Think Packaging and he'll tell you to just start posting and the world will notice! Today, New Zealand is known for some amazing design with loads of award winning packaging design emerging from halfway around the world. Talking with Mat we go through his process, rough setting, how he builds pristine samples from the start, and why he sings to his clients. We talk the finer points of ISTA testing, why you won't see Think Packaging becoming a brand agency, and how this packaging rockstar got his start in a haunted warehouse somewhere near London. Learn more about Think Packaging: https://thinkpack.co.nz Follow him on Instagram: https://www.instagram.com/think_packaging/ Connect on Linked In: https://www.linkedin.com/company/think-packaging/ Connect with Evelio Mattos: https://www.linkedin.com/in/eveliomattos/ Subscribe - Rate - Review
S1 E3 · Thu, May 14, 2020
What is Recyclable Packaging? | Ep. 3
Beau Peck Director of Marketing and Zero Waste at The Pro Recycling Group, breaks down the value for packaging designers to understand what happens to your packaging once it's discarded. We talk about the benefits of pre-sorted recycling of packaging and the downsides to closed lid systems. We also touch on the confusion caused by mixed packaging materials, compostable packaging, and film laminates used in pouch packaging. The rising use of mono material packaging is a key finding, and something to consider for packaging designers looking to move into more sustainable packaging. Recycling isn't a single system operating under a single protocol, depending on where you live you will experience differences in collection. Beau explains source separation recycling popular in rural areas and small towns. Just because you have curbside closed lid recycling in your area, doesn't mean you design for these commingled systems. Packaging designers need to consider the realities of a global recycling systems. Learn more and contact Beau Peck here: Linked In: https://www.linkedin.com/in/beau-peck-21a86713/ Interwest Paper: http://www.interwestpaper.com Connect with Evelio Mattos on Linked In: https://www.linkedin.com/in/eveliomattos/ Subscribe - Rate - Review
S1 E2 · Mon, May 11, 2020
How To Design Luxury Packaging with Vincent Villeger | Ep. 2
Vincent Villeger, former Director of Packaging at Burberry discusses what makes luxury packaging powerful, and how to follow your creative instincts to make the right decisions. We answer if primary packaging such as fragrance bottles are even to be considered packaging and discover a new point of view in how to design packaging. Joins us to discuss what packaging is and isn't, what makes package design elevate itself to be considered luxury packaging, and how you design packaging for the world's most prestigious brands. If you are considering bespoke package design you'll want to know Vincent. Resources: Vincent Villeger Consultancy Follow Vincent on LinkedIn Follow Vincent on Instagram Contact me, Evelio Mattos on Linked In
S1 E1 · Wed, May 06, 2020
What Are The Most Sustainable Packaging Materials with Nikki Withington | Ep. 1
In our first episode we discuss the realities of sustainable packaging design and what to consider when considering sustainable materials. Our guest is Nikki Withington, owner of Square 1 Packaging Solutions and NPD based in New Zealand. We speak to Nikki about how she helps her clients navigate sustainability from product and packaging design to what happens to their packaging materials long after they're gone. If you're thinking about sustainable packaging, you are going to want to listen to her tips before you get started designing your next package. Show Resources: Square 1 : https://www.sq1.nz Nikki Withington : https://www.linkedin.com/in/nwithington/ Additional Resources: Book to Read: The Future of Packaging by Tom Szaky Connect with Evelio Mattos Evelio's number one hidden packaging design productivity hack (shhh nobody looks here so you're the only one I'm telling)
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