Sales Enabled

#18 - Johnnie Cass on Using Neuroscience To Reach Peak Performance In Business & Sales - Sales Enabled

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June 13, 2023 7:08am

50m

In Episode 18 we hear from Johnnie Cass, Co-Founder and Chief Development Officer at Brilliance Lab, a consultancy that seeks to transform the way organisations work by elevating the human experience and enabling everyone to achieve brilliance. Brilliance Lab focuses on blending neuroscientific knowledge with philosophical perspective to enable peak performance in teams and individuals, and are able to quantify their impact using their qEEG peak performance brain scans. 


In this conversation Dan and Johnnie discuss how individuals can reach peak performance by developing their mental capabilities and track improvements using technology that provides quantifiable evidence of performance improvements. The concepts of neuroscience-plasticity and growth mindset have been around for a while, and now Johnnie and his business partner work with businesses to put together specific training programs to develop these skills within organisations. 


Specifically, Dan and Johnnie discuss the following topics:

  • Why it is important for sales teams to aim for peak performance as teams are asked to achieve more results with less resources
  • Why neuroscience and neuro-plasticity is a key component of peak performance that should be developed alongside technical performance 
  • How to gather actual data on brain activity during sales scenarios and how you can use this to improve performance in key sales engagements
  • Why developing stronger neural pathways for skills such as critical thinking or creativity or better decision making is essential for peak performance in all areas of life
  • Why sales technique isn’t enough to perform at your best, and why the top salespeople need to develop their mental muscles too


This is a great episode for those of you interested in neuroscience and how to practically apply it in a business context with measurable impact. 


About Johnnie Cass

Johnnie Cass is the Chief Development Officer at Brilliance Lab where he develops and delivers personalised implementation plans that connect with stakeholders on a deeply human level.

Johnnie is an experienced international advisor with over 30 years of expertise in individual and organizational performance, leadership, and human development. Throughout his career, he has helped individuals and organisations across the world achieve their full potential. Johnnie's purpose is to empower individuals and organisations to bring out their brilliance and become the best version of themselves. With a wealth of knowledge and experience, he is committed to helping others reach their goals and achieve success.