Fitness Business Freedom
Do you struggle to understand and prioritize your fitness business needs? Do you often feel like your business is in chaos? Join hosts Justin Hanover and Kelly Berry as they share their insight from working with thousands of fitness business owners, on how to build a successful and profitable fitness business. Each episode contains powerful information to help you navigate bottlenecks in your fitness business and hit record income goals each month.
S4 E6 · Thu, February 13, 2025
The Missing Piece in Your Gym’s Marketing Strategy
The Missing Piece in Your Gym’s Marketing Strategy If you're a gym owner, you know the struggle— you’re great at coaching, but marketing? That’s a different game. In this episode, we’re tackling the biggest problem most fitness businesses face: content that doesn’t actually bring in clients. Many gym owners fall into the trap of: Posting generic fitness tips that don’t speak to their ideal audience. Only promoting offers, which builds no trust with potential clients. Using bulk content services that don’t sound like them. Being inconsistent because they don’t know what to post. But here’s the reality— if your content isn’t attracting, engaging, and converting, it’s not doing its job. In this episode, we break down: ✅ Why social media is your digital storefront and how to make it work for you. ✅ The biggest content mistakes gym owners make (and how to fix them). ✅ How to create content that builds trust and authority —so clients are ready to buy. ✅ A simple done-for-you system that delivers high-performing content Monday–Friday —without wasting hours every week. If you’re tired of spending time on content that doesn’t drive new business , this episode is for you. 🎧 Tune in now and learn how to turn your content into a lead-generating machine! Ready to level up your content marketing strategy? Click here to learn more About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Justin Hanover: Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems. Want to connect directly with Justin Hanover? Check out is social pages: Facebook Instagram Fitness Business Freedom is produced by Nick Berry , Kelly Berry , Justin Hanover , and <a href='
S4 E5 · Thu, February 06, 2025
Siavash Fashi - CEO & Founder of SIXPAX Gym
From Maximum Security Prison to Building One of America’s Most Successful Small Gyms What does it take to turn obstacles into opportunities and build a thriving fitness business? On this episode of the Fitness Business Freedom Show , we sit down with Siavash Fashi , CEO & Founder of SIXPAX Gym —one of the most successful small gyms in America. Siavash’s journey is nothing short of inspirational : 💥 Battled cancer and came out stronger 💥 Spent a year in maximum security prison 💥 Overcame the grind of small business struggles 💥 Built a highly profitable gym model 💥 Became the author of "Small Gym, Big Results" His story is proof that resilience, mindset, and strategy can turn even the toughest challenges into massive success. If you’re a gym owner or entrepreneur looking for real-world lessons on perseverance, leadership, and building a powerhouse fitness business , you don’t want to miss this one. Grab his book here Small Gym, Big Results About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Justin Hanover: Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems. Want to connect directly with Justin Hanover? Check out is social pages: Facebook Instagram Fitness Business Freedom is produced by Nick Berry , Kelly Berry , Justin Hanover , and FCG .
S4 E4 · Thu, January 30, 2025
Rick Opton: Owner of Loggerhead Fitness
Rick Opton: Owner of Loggerhead Fitness Welcome to today's episode of season 4 here on the Fitness Business Freedom show. In this season the theme is 7 figure gym stores. We are bringing on the top performing gyms from the independent and franchise world to allow you to peak behind the curtain to see what goes into building and maintaining a top producing gym. In this episode, we sit down with Rick, the accomplished owner of Loggerhead Fitness and a seasoned sales executive who took over the gym in 2005. Since then, Rick has transformed Loggerhead Fitness into a thriving business, earning numerous “Best Clubs in Palm Beach” awards and becoming a staple in the Palm Beach County community. Rick dives into his journey of taking over Loggerhead Fitness, sharing how he embraced the challenges of ownership and growth. He discusses the leadership structure he’s built, the strategies he uses to empower his team, and how he ensures the gym continues to deliver exceptional value to its members. We also explore what a day in the life of a 7-figure gym owner looks like, how Rick prioritizes his time, and where his focus is now as he looks to the future of Loggerhead Fitness. If you’re a gym owner or entrepreneur looking for insights into leadership, team management, and scaling a fitness business, this episode is packed with valuable takeaways. Tune in and get inspired by Rick’s journey of turning challenges into opportunities and making Loggerhead Fitness a community cornerstone. Hiring Scorecard: Building a team is one of the most important responsibilites as an owner. It is also your greatest asset to building a business that thrives and has lasting impact. But, in order to get there you have to attract, find and build the right players. It all starts with improving your hiring process to let the cream rise to the top. Click here to get your copy of our hiring scorecard tool. About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Justin Hanover: Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems. Want to connect directly with Justin Hanover? Check out is social pages: Facebook
S4 E3 · Thu, January 23, 2025
Ben Ludwig: President of D1 Training 45 Sports Division
Ben Ludwig: President of D1 Training Welcome to today's episode of season 4 here on the Fitness Business Freedom show. In this season the theme is 7 figure gym stores. We are bringing on the top performing gyms from the independent and franchise world to allow you to peak behind the curtain to see what goes into building and maintaining a top producing gym. Today's episode we have Ben Ludwig joining us. He is currently President of D1 Training 45 Sports Division. Ben, has extensive experience in the fitness industry excelling in leadership and sales strategy. From molding high performing teams to shaping the minds of fitness business owners. We dove into his journey to uncover what he felt had significant impact to molding him into who he is today, major milestones he hit, and what areas they are looking to strengthen at D1 moving into 2025. Join us for an insightful conversation that will leave you with some perspective shifts to apply to your own journey. Hiring Scorecard: Building a team is one of the most important responsibilites as an owner. It is also your greatest asset to building a business that thrives and has lasting impact. But, in order to get there you have to attract, find and build the right players. It all starts with improving your hiring process to let the cream rise to the top. Click here to get your copy of our hiring scorecard tool. About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Justin Hanover: Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems. Want to connect directly with Justin Hanover? Check out is social pages: Facebook Instagram Fitness Business Freedom is produced by Nick Berry , Kelly Berry , Justin Hanover , and FCG .
S4 E2 · Thu, January 16, 2025
Robert Rudder: President of Crunch Fitness Michigan
Robert Rudder: President of Crunch Fitness Michigan Welcome to today's episode of season 4 here on the Fitness Business Freedom show. In this season the theme is 7 figure gym stores. We are bringing on the top performing gyms from the independent and franchise world to allow you to peak behind the curtain to see what goes into building and maintaining a top producing gym. Today's episode we have Robert Rudder joining us. He is currently President of Crunch Fitness Michigan. Robert has built himself into a true leader that results in high performing teams. We dove into his journey to uncover what he felt had significant impact to molding him into who he is today, major milestones he hit, and what areas they are looking to strengthen at Crunch over the next year. Join us for an insightful conversation that will leave you with some perspective shifts to apply to your own journey. Hiring Scorecard: Building a team is one of the most important responsibilites as an owner. It is also your greatest asset to building a business that thrives and has lasting impact. But, in order to get there you have to attract, find and build the right players. It all starts with improving your hiring process to let the cream rise to the top. Click here to get your copy of our hiring scorecard tool. About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Justin Hanover: Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems. Want to connect directly with Justin Hanover? Check out is social pages: Facebook Instagram Fitness Business Freedom is produced by Nick Berry , Kelly Berry , Justin Hanover , and FCG .
S4 E1 · Mon, January 13, 2025
Season 4 Kick Off
We are getting ready to kick off season 4 and I just wanted to share a quick recording on what to expect from this upcoming season. First episode of the season launches 1/16/25! About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Justin Hanover: Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems. Want to connect directly with Justin Hanover? Check out is social pages: Facebook Instagram Fitness Business Freedom is produced by Nick Berry , Kelly Berry , Justin Hanover , and FCG .
S3 E64 · Thu, December 12, 2024
State of The Union - The Path Forward
State of The Union - The Path Forward So this is going to be a little bit of a different episode for us. As myself and FR founder Nick Berry come together to discuss: - Origins of FR - Current state of FR - Future vision for FR Not only is this episode going to bring into the journey FR has taken over the past 18 years, but you will walk away with some insights that can help shift how you show up in your business. More About Nick Berry: 🔗 Nick's Official Website 🔗 The Business Owner's Journey Podcast 🔗 Nick Berry on LinkedIn 🔗 Nick's FR Profile 🔗 Nick's Youtube 🔗 Nick on Instagram 🔗 Nick on Facebook 🔗 Nick on X About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Justin Hanover: Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems. Want to connect directly with Justin Hanover? Check out is social pages: Facebook Instagram Fitness Business Freedom is produced by Nick Berry , Kelly Berry , Justin Hanover , and FCG .
S3 E63 · Fri, September 13, 2024
Mastering Social Media Metrics
Mastering Social Media Metrics Social media can be a great toll in building an audience, connecting and of course driving new potential clients into your facility. But it also can easily be a time suck with little to nothing to show for your efforts. The difference? Having a strategy and actually tracking the right metrics so your actions are strategic. The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed. Join our email newsletter for access to over 17 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution. About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Justin Hanover: Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems. Want to connect directly with Justin Hanover? Check out is social pages: Facebook Instagram Fitness Business Freedom is produced by Nick Berry , Kelly Berry , Justin Hanover , and FCG .
S3 E62 · Wed, September 11, 2024
Are you overpaying this tax?
Are you overpaying this tax? There are some taxes that should be minimized or never paid at all. In this episode I break down what this tax is, and how to avoid it. You have a lot more control over this then you think. The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed. Join our email newsletter for access to over 17 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution. About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Justin Hanover: Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems. Want to connect directly with Justin Hanover? Check out is social pages: Facebook Instagram Fitness Business Freedom is produced by Nick Berry , Kelly Berry , Justin Hanover , and FCG .
S3 E61 · Mon, September 09, 2024
How To Sell More Gym Memberships
How To Sell More Gym Memberships So many have this perception is about selling, that it is a combination of being smooth with your words and have the ability to manipulate. Sure, if you goal is to have a lot of un-happy people. But selling is really about having a real conversation to uncover what is needed to help the person make the best decsion. So let get rid of the "script" and use this simple framework I outline in this episode instead to bring back authentic selling. The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed. Join our email newsletter for access to over 17 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution. About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Justin Hanover: Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems. Want to connect directly with Justin Hanover? Check out is social pages: Facebook Instagram Fitness Business Freedom is produced by Nick Berry , Kelly Berry , Justin Hanover , and FCG .
S3 E60 · Fri, September 06, 2024
Richard Politano: Building Success through Youtube
Richard Politano: Building Success through Youtube Today we have the pleasure to speak with the author of The Untold Secrets of Bodybuilding, a student of Bob Gruskin (who was the original training guru) and Founder of Championship Muscle YouTube Channel Safe to say our guest today has been around the block and has put in his time to get to where he is today. In this episode Richard will be breaking down how he has built momentum on Youtube with a fitness brand. He pulls back the curtain to share what works, what didn't and some challenges he is even currently facing. Connect with Richard: Untold Secrets Of Bodybuilding - Book Facebook Page Instagram Account Championship Muscle - YouTube Channel Buy Me A Coffee - Website The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed. Join our email newsletter for access to over 17 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution. About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Justin Hanover: Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems. Want to connect directly with Justin Hanover? Check out is social pages: Facebook Instagram Fit
S3 E59 · Thu, September 05, 2024
Do you know the right lead channel?
Do you know the right lead channel? How are you making decision around this or are you jumpiong on the latest fad or shiny object? If you want to end your lead generation concerns for good you have to be able to understand how to build the right acquisition systems. Then know what channel and approach will strengthen your brand not ruin it. The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed. Join our email newsletter for access to over 17 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution. About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Justin Hanover: Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems. Want to connect directly with Justin Hanover? Check out is social pages: Facebook Instagram Fitness Business Freedom is produced by Nick Berry , Kelly Berry , Justin Hanover , and FCG .
S3 E58 · Wed, September 04, 2024
Understanding Where To Place Focus
Understanding Where To Place Focus This is crucial with navigating challenges or maintaining growth. What you choose to focus on will affect that. In this episode I am sharing an interaction with a Gym owner that highlighted a common situation most go through, but where you decide to place your focus will create drastically different outcomes. The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed. Join our email newsletter for access to over 17 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution. About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Justin Hanover: Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems. Want to connect directly with Justin Hanover? Check out is social pages: Facebook Instagram Fitness Business Freedom is produced by Nick Berry , Kelly Berry , Justin Hanover , and FCG .
S3 E57 · Tue, September 03, 2024
Going From Trainer To Manager To Owner
Going From Trainer To Manager To Owner When it comes to building not only a business that lasts but one that provides time and financial freedom it requires you to elevate from Trainer to Owner. Just because your name is on the Articles of Organization doesn't mean you are truly an owner. A true owner isn't needed in the day to day. You over see and guide instead. To do that there are a series of skills you have to develop along the way. The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed. Join our email newsletter for access to over 17 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution. About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Justin Hanover: Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems. Want to connect directly with Justin Hanover? Check out is social pages: Facebook Instagram Fitness Business Freedom is produced by Nick Berry , Kelly Berry , Justin Hanover , and FCG .
S3 E56 · Mon, September 02, 2024
26 Tips To Boost Your Email Newsletter
26 Tips To Boost Your Email Newsletter If you are not using a newsletter or underusing your newsletter you may want to rethink that. To have longevity your cost to acquire new members has to managed and one way to do that is through owned media sources like email lists. Where you have control of the source and don't have to "rent" for attention. Like you would for ads. Here are simple tips to maximize your list and make sure you newsletter is effective. The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed. Join our email newsletter for access to over 17 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution. About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Justin Hanover: Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems. Want to connect directly with Justin Hanover? Check out is social pages: Facebook Instagram Fitness Business Freedom is produced by Nick Berry , Kelly Berry , Justin Hanover , and FCG .
S3 E55 · Fri, August 30, 2024
The Art Of Responding To Reviews
The Art Of Responding To Reviews Addressing reviews both positive and negative are critical if you care about controlling the narrative around your business. Which you should. It is your time to show how you value customer service and professionalism. Two important aspects people look for when checking out reviews prior to reaching out. In this episode we walk you through how to navigate both positive and negative reviews to always spin them into positive momentum. The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed. Join our email newsletter for access to over 17 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution. About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Justin Hanover: Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems. Want to connect directly with Justin Hanover? Check out is social pages: Facebook Instagram Fitness Business Freedom is produced by Nick Berry , Kelly Berry , Justin Hanover , and FCG .
S3 E54 · Thu, August 29, 2024
David Lyons: How Applying The Right Focus Leads To Success
David Lyons: How Applying The Right Focus Leads To Success Today we have the pleasure to speak with a Fitness hall of Fame Inductee, Founder of Optimal body that has shaped lives all over the world that are battling with MS to live stronger and regain control of their bodies. And it doesn't stop there he has been featured in all the top News publications, recognized as a top 100 health professional, leading to being presented with numerous prestigious awards in the health and fitness space. In this conversation David shared how having the right focus and perspective can drastically affect your action, which leads to the right results. David is a true legend in this industry overcoming massive challenges when diagnosed with MS to building a 7 figure gym empire and now taking on the online world impacting lives globally. He has a lot to share and a lot of powerful insight to pull away from our conversation. MS charity website: www.msfitnesschallenge.org OptimalBody Elite: www.optimalbodyfitness.com Email: execproducer1958@gmail.com The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed. Join our email newsletter for access to over 17 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution. About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Justin Hanover: Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems. Want to connect directly with Justin Hanover? Check out is social pages: Facebook Instagram <
S3 E53 · Wed, August 28, 2024
Optimizing 3 Crucial Fitness Business Systems
Optimizing 3 Crucial Fitness Business Systems When it comes to growth the lowest hanging fruit is often to look within first. It is pretty likely you are leaving revenue sitting on the table by not optimizing certain systems. Most just focus on adding more leads or locations. Which are great. But they work a lot better whn your foundation is optimized. Increase your revenue and take home pay by focusing on these three systems. The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed. Join our email newsletter for access to over 17 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution. About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Justin Hanover: Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems. Want to connect directly with Justin Hanover? Check out is social pages: Facebook Instagram Fitness Business Freedom is produced by Nick Berry , Kelly Berry , Justin Hanover , and FCG .
S3 E52 · Tue, August 27, 2024
Getting More Google Reviews
Getting More Google Reviews Google reviews are still King when it comes to boosting local online presence. It is most likely the first area they see when searching for local gyms or fitness facilities. Who do you think is going to get more click throughs and calls? The Gym with 10 reviews or the Gym with 100+ reviews? The answer should be pretty obvious. In this quick episode we walk you through strategic points to consistently make sure you not only get a good review but they actually follow through with doing it. The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed. Join our email newsletter for access to over 17 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution. About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Justin Hanover: Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems. Want to connect directly with Justin Hanover? Check out is social pages: Facebook Instagram Fitness Business Freedom is produced by Nick Berry , Kelly Berry , Justin Hanover , and FCG .
S3 E51 · Mon, August 26, 2024
Gym Owner Without The Right Support Is Dangerous
Gym Owner Without The Right Support Is Dangerous If you don't surround yourself you are putting your entire business at risk. To think you will never have an emotional response or irrational thought or get caught up in some flashy strategy is foolish. You will. But, what keeps the best grounded is having the right mentors and advisors around them to challenge and help vet our thoughts and actions. In this episode I share a story of a gym owner that didn't have this support system and how it cost him now and for years to come. The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed. Join our email newsletter for access to over 17 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution. About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Justin Hanover: Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems. Want to connect directly with Justin Hanover? Check out is social pages: Facebook Instagram Fitness Business Freedom is produced by Nick Berry , Kelly Berry , Justin Hanover , and FCG .
S3 E50 · Fri, August 23, 2024
Are You Just Looking At The Symptom
Are You Just Looking At The Symptom If you listen to any of our podcast episodes this is the one. What cause more fitness business owners to stay in ruts and never making real traction is not understanding the difference between a symptom and the root cause. Spoiler alert: A lead generation issue is a symptom of a bigger problem. The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed. Join our email newsletter for access to over 17 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution. About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Justin Hanover: Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems. Want to connect directly with Justin Hanover? Check out is social pages: Facebook Instagram Fitness Business Freedom is produced by Nick Berry , Kelly Berry , Justin Hanover , and FCG .
S3 E49 · Thu, August 22, 2024
When Things Don’t Go As Planned
When Things Don’t Go As Planned When the Sh*t hits the fan how do you respond? Or even just the little daily annoyances, how do you respond? Well, your response is a window into the future health of your business. Check out today's episode to se the different ways you can respond and which way will lead to building a legacy business. The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed. Join our email newsletter for access to over 17 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution. About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Justin Hanover: Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems. Want to connect directly with Justin Hanover? Check out is social pages: Facebook Instagram Fitness Business Freedom is produced by Nick Berry , Kelly Berry , Justin Hanover , and FCG .
S3 E48 · Wed, August 21, 2024
The Most Important Business Skill
The Most Important Business Skill Your first instinct might be to say developing your sales and marketing skills is the most important. Yes, they are crucial to being in business, but there is a skill that leads to better sales and marketing. So, check out this episode to learn what the most important business skill is. The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed. Join our email newsletter for access to over 17 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution. About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Justin Hanover: Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems. Want to connect directly with Justin Hanover? Check out is social pages: Facebook Instagram Fitness Business Freedom is produced by Nick Berry , Kelly Berry , Justin Hanover , and FCG .
S3 E47 · Tue, August 20, 2024
Scaling With Great Systems
Scaling With Great Systems Having systems in your business are the only way to know what is working and what isn't. This becomes very real once you break into 6 figures. You can experience some success, but once you start wanting to scale to 500k and beyond the game now has to played differently. In this episode we walk through the importance of systems and how to make sure they have a real impact on your business. The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed. Join our email newsletter for access to over 17 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution. About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Justin Hanover: Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems. Want to connect directly with Justin Hanover? Check out is social pages: Facebook Instagram Fitness Business Freedom is produced by Nick Berry , Kelly Berry , Justin Hanover , and FCG .
S3 E46 · Mon, August 19, 2024
How To Build A Marketing Funnel That Produces Results
How To Build A Marketing Funnel That Produces Results There are three core components that need to be figured out prior to launching a successful marketing funnel. Then once launched the focus now becomes optimizing those three areas as data comes in. In this episode we walk through those three core areas and how to make sure when you go to launch you are setting you marketing funnel up to actually produce results. The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed. Join our email newsletter for access to over 17 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution. About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Justin Hanover: Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems. Want to connect directly with Justin Hanover? Check out is social pages: Facebook Instagram Fitness Business Freedom is produced by Nick Berry , Kelly Berry , Justin Hanover , and FCG .
S3 E45 · Fri, August 16, 2024
3 Simple Rules To Fix Your Fitness Business Finances
3 Simple Rules To Fix Your Fitness Business Finances Just like leads are the lifeblood of you business your finances are the heartbeat. So it is important in order to be a strategic business owner that can make informed decisions you have to be tracking and using your finances as the guide. And no, you can not just out sell poor financial management. Jump into this episode to learn the 3 core rules to fix your fitness business finances. The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed. Join our email newsletter for access to over 17 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution. About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Justin Hanover: Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems. Want to connect directly with Justin Hanover? Check out is social pages: Facebook Instagram Fitness Business Freedom is produced by Nick Berry , Kelly Berry , Justin Hanover , and FCG .
S3 E44 · Thu, August 15, 2024
Overcoming Price Objections
Overcoming Price Objections This is a big objection that many struggle to move past. Mainly becasue it feels like a perosnal attack. You put your heart and soul into crafting a service to literally help people achieve powerful transformations and you have the person on the other side of the table tell you this is too expensive. With navigating this objection it is really removing your personal emotions and realizing that the value was either not clearly portrayed and linked to their problems. Or their value system is off. Either way asking the right probing questions will help both sides gain clarity so a positive decision can be made. The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed. Join our email newsletter for access to over 17 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution. About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Justin Hanover: Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems. Want to connect directly with Justin Hanover? Check out is social pages: Facebook Instagram Fitness Business Freedom is produced by Nick Berry , Kelly Berry , Justin Hanover , and FCG .
S3 E44 · Wed, August 14, 2024
Overcoming The I Need To Think About It Objection
Overcoming The I Need To Think About It Objection Moving along in our objection series this is one of the most popular objections to receive. And if you lack a good framework it can stop you in your tracks, and worse not help them make a decision. What is outlined in this episode is questions to address this objection that lead to understanding what the true concern is so you can properly support them. Make sure you go into your next success session ready to handle this objection. The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed. Join our email newsletter for access to over 17 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution. About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Justin Hanover: Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems. Want to connect directly with Justin Hanover? Check out is social pages: Facebook Instagram Fitness Business Freedom is produced by Nick Berry , Kelly Berry , Justin Hanover , and FCG .
S3 E43 · Tue, August 13, 2024
Overcoming The I Need To Check With Objection
Overcoming The I Need To Check With Objection getting through any objection always comes down to uncovering what the real objection is. Then once you have clarity you can easily address the known issue. In this episode we walk through how to handle when someone says they need to talk with their spouse. We break down simple questions to uncover the root concern and then how to navigate through this situation without being confrontational. The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed. Join our email newsletter for access to over 17 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution. About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Justin Hanover: Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems. Want to connect directly with Justin Hanover? Check out is social pages: Facebook Instagram Fitness Business Freedom is produced by Nick Berry , Kelly Berry , Justin Hanover , and FCG .
S3 E42 · Mon, August 12, 2024
Ready To Make Your First Hire?
Ready To Make Your First Hire? This is a huge step in building a business that can provide time and financial freedom. Along with having a bigger impact. But, it can also be one of the most difficult aspects of growth if it is not done properly and set up for success. In this episode we walk through signs you are ready to hire, what needs to be in place as well as additional considerations when walking down this path of developing a high performing team. The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed. Join our email newsletter for access to over 17 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution. About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Justin Hanover: Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems. Want to connect directly with Justin Hanover? Check out is social pages: Facebook Instagram Fitness Business Freedom is produced by Nick Berry , Kelly Berry , Justin Hanover , and FCG .
S3 E41 · Fri, August 09, 2024
Building Leaders Within Your Gym Business
Building Leaders Within Your Gym Business Having a true high performing team goes far beyond just passing of tasks and having people follow a check list. You actually have to build leaders within your business. To do that you have to empower people to make decisions that are in alignment with the business values and vision. That is a result of proper coaching. In this episode we walk through how to assess the severity level of the decisions you can be empowering others with and how to properly set them up for success. The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed. Join our email newsletter for access to over 17 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution. About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Justin Hanover: Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems. Want to connect directly with Justin Hanover? Check out is social pages: Facebook Instagram Fitness Business Freedom is produced by Nick Berry , Kelly Berry , Justin Hanover , and FCG .
S3 E40 · Thu, August 08, 2024
6 Steps To Create Powerful Goals
6 Steps To Create Powerful Goals We all know and understand what a goal is, but where some lose focus is how to actually set proper goals. Goals should not be something you just hope for the best and see what happens. Or something "nice" to hit. Goals are a result of a well thought out plan based on the data, resources and time it is the most expected outcome. In this episode we break down a proven method to establish the right goals that lead to positive momentum. The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed. Join our email newsletter for access to over 17 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution. About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Justin Hanover: Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems. Want to connect directly with Justin Hanover? Check out is social pages: Facebook Instagram Fitness Business Freedom is produced by Nick Berry , Kelly Berry , Justin Hanover , and FCG .
S3 E39 · Wed, August 07, 2024
Why You Keep Falling For The Hype
Why You Keep Falling For The Hype The business you are building is so much bigger than just you. Ultimately you can't achieve a strong business that lasts if you keep making emotion driven decisions and falling for these lead gen games. In this episode I take this head on and lay it all out there as to why you keep going for them and how to break this cycle. My hopes are if building a legacy business matters to you this is taken seriously. The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed. Join our email newsletter for access to over 17 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution. About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Justin Hanover: Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems. Want to connect directly with Justin Hanover? Check out is social pages: Facebook Instagram Fitness Business Freedom is produced by Nick Berry , Kelly Berry , Justin Hanover , and FCG .
S3 E38 · Tue, August 06, 2024
Will Your Fitness Business Fail? (16 reasons why it might)
Will Your Fitness Business Fail? (16 reasons why it might) You have to be willing to look at what can bring your business down if you are going to expose weaknesses and fix them. Don't like sales? Finance? Or think you have all the answers? The marketplace doesn't care, and if you don't face these areas they will bring your business down. No business is exempt, doesn't matter how big your business is. The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed. Join our email newsletter for access to over 17 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution. About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Justin Hanover: Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems. Want to connect directly with Justin Hanover? Check out is social pages: Facebook Instagram Fitness Business Freedom is produced by Nick Berry , Kelly Berry , Justin Hanover , and FCG .
S3 E37 · Mon, August 05, 2024
3 Keys To Building A Superstar Team
3 Keys To Building A Superstar Team Your growth will never surpass the level of your team. Which is why if you are looking to build a business of impact that also provides you with time freedom you have to make sure you are developing a top level team. In this episode we dive into the 3 major keys that need to be clearly identified to attract talent, keep talent, and grow the business. The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed. Join our email newsletter for access to over 17 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution. About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Justin Hanover: Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems. Want to connect directly with Justin Hanover? Check out is social pages: Facebook Instagram Fitness Business Freedom is produced by Nick Berry , Kelly Berry , Justin Hanover , and FCG .
S3 E36 · Fri, August 02, 2024
Optimize Your marketing To Increase Lead Flow
Optimize Your marketing To Increase Lead Flow Is your marketing plan bringing your fitness business enough new leads and clients to hit your goals? If you’re like most fitness pros the answer is “NO!” But, it’s not your fault. You’ve probably never been taught how to market effectively and if you’re looking for help many “gurus” will give you bad advice. In this episode we break down the foundations of how to build a marketing system that you are in control of and actually produces. Marketing is always evolving in your business and what works now most likely won't work years from now. All the more reason to not have to rely on an outside source but rather have a deep understanding of what drives results for your business. The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed. Join our email newsletter for access to over 17 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution. About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Justin Hanover: Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems. Want to connect directly with Justin Hanover? Check out is social pages: Facebook Instagram Fitness Business Freedom is produced by Nick Berry , Kelly Berry , Justin Hanover , and FCG .
S3 E35 · Thu, August 01, 2024
8 Areas You Need To Be Tracking
8 Areas You Need To Be Tracking To build a successful business it is only a mystery if you are not tracking the core areas of growth. If you are just winging it and hoping for the best riding the highs and lows like a roller coaster it will be very difficult to last long. Since we are all about building long term businesses in this episode we break down the 8 core areas you must be monitoring regularly to ensure stability and growth in your business. The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed. Join our email newsletter for access to over 17 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Justin Hanover: Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems. Want to connect directly with Justin Hanover? Check out is social pages: Facebook Instagram Fitness Business Freedom is produced by Nick Berry , Kelly Berry , Justin Hanover , and FCG .
S3 E34 · Wed, July 31, 2024
9 Essential Homepage Elements That Lead To Growth
9 Essential Homepage Elements That Lead To Growth Your website is your 24/7 sale sperson. it has to let the right people know they are in the right place, the problem you solve and the outcome they can expect. Which is why your home page is crucial. You have literally seconds to convey all that information to them to keep them engaged and wanting to learn more. In this episode I highlight the essential elements of a homepage that hooks people in leading to more opportunities to serve. The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed. Join our email newsletter for access to over 17 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution. About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Justin Hanover: Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems. Want to connect directly with Justin Hanover? Check out is social pages: Facebook Instagram Fitness Business Freedom is produced by Nick Berry , Kelly Berry , Justin Hanover , and FCG .
S3 E33 · Tue, July 30, 2024
How To Provide Effective Feedback For Your Team
How To Provide Effective Feedback For Your Team As a leader your focus has to shift from doing to guiding and supporting others. A huge part of doing that is how well you provide feedback. Feedback is essential to how we learn and grow, and if you don't provide it or do a poor job at it you can't expect your team to learn and grow. In this episode we break down an effective framework to providing feedback that actually leads to desirable outcomes. The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed. Join our email newsletter for access to over 17 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution. About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Justin Hanover: Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems. Want to connect directly with Justin Hanover? Check out is social pages: Facebook Instagram Fitness Business Freedom is produced by Nick Berry , Kelly Berry , Justin Hanover , and FCG .
S3 E32 · Mon, July 29, 2024
5 Lead Generation Mistakes
5 Lead Generation Mistakes This is always a hot topic when it comes to growing your gym. For good reason, lead generation has to be healthy in order for everything else to work. But, there are usually some common mistakes we see gym owners making that can stall the growth. In this episode we share the common lead generation mistakes we see so you can increase your level of awareness around what might be holding you back. The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed. Join our email newsletter for access to over 17 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution. About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Justin Hanover: Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems. Want to connect directly with Justin Hanover? Check out is social pages: Facebook Instagram Fitness Business Freedom is produced by Nick Berry , Kelly Berry , Justin Hanover , and FCG .
S3 E31 · Fri, July 26, 2024
Why Should They Choose You?
Why Should They Choose You? In all reality if you don't consistently have people knocking at your door it means your market positioning is not on point. You are not making it super obvious why they should choose you. Which makes it so they have to figure it out leading to inconsistent flow. In this episode we walk through the two factors that need to be considered when designing your marketing approach. What you know in your head has to get out to the right people. The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed. Join our email newsletter for access to over 17 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution. About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Justin Hanover: Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems. Want to connect directly with Justin Hanover? Check out is social pages: Facebook Instagram Fitness Business Freedom is produced by Nick Berry , Kelly Berry , Justin Hanover , and FCG .
S3 E30 · Thu, July 25, 2024
6 Mistakes To Avoid When Hiring
6 Mistakes To Avoid When Hiring Once you reach the point you have to start building a team to leverage your time and serve more people it is vital to be aware of what can derail you. Your team will become your greatest asset and can raise the business to new levels. In this episode we want to help you make sure that is a reality so we share the 6 core mistakes you want to avoid when going down this path. The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed. Join our email newsletter for access to over 17 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution. About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Justin Hanover: Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems. Want to connect directly with Justin Hanover? Check out is social pages: Facebook Instagram Fitness Business Freedom is produced by Nick Berry , Kelly Berry , Justin Hanover , and FCG .
S3 E29 · Wed, July 24, 2024
Leads Not Responding?
Leads Not Responding? We all have felt this frustration at one point, or maybe you are feeling it now. Good news is there are 4 actions you can take right now to either improve this or make it easier to see where the issues are. Biggest aspect here is the consistency. So dive into today's episode to help you boost your show rates and serve more people. The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed. Join our email newsletter for access to over 17 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution. About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Justin Hanover: Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems. Want to connect directly with Justin Hanover? Check out is social pages: Facebook Instagram Fitness Business Freedom is produced by Nick Berry , Kelly Berry , Justin Hanover , and FCG .
S3 E28 · Tue, July 23, 2024
Don’t Outsource Lead Gen Till You Have Done This
Don’t Outsource Lead Gen Till You Have Done This Yes there are some really bad lead generation services out there way over promising. But, there are also a lot of good ones that are being included with those bad ones. Why? Because business owners are pushing off the responsibilities of figuring out their marketing message to these services. In this episode I share what needs to be figured out first before outsourcing can effectively happen. The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed. Join our email newsletter for access to over 17 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution. About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Justin Hanover: Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems. Want to connect directly with Justin Hanover? Check out is social pages: Facebook Instagram Fitness Business Freedom is produced by Nick Berry , Kelly Berry , Justin Hanover , and FCG .
S3 E27 · Mon, July 22, 2024
10 Sales Questions You Should Be Asking
10 Sales Questions You Should Be Asking When someone comes into your gym, there’s a good chance asking the right sales questions will enable you to close the sale. But, the minute you start talking to them, they may instantly shut down and run for the door. A good sales conversation is helping them come to the realization you are a good fit the solution for their major problem. Listen in to learn some conversation triggering questions you can use to get things flowing. The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed. Join our email newsletter for access to over 17 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution. About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Justin Hanover: Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems. Want to connect directly with Justin Hanover? Check out is social pages: Facebook Instagram Fitness Business Freedom is produced by Nick Berry , Kelly Berry , Justin Hanover , and FCG .
S3 E26 · Fri, July 19, 2024
Two Systems Every Fitness Business Needs
Two Systems Every Fitness Business Needs Are you feeling stuck in your business? Stressed… Frustrated… Burnt out… I talk with gym owners all-day every-day and I hear it a ton. You don’t know what you don’t know, and you don’t know where to start. You hear the way to fix this is “Systems.” It’s like systems are magic beans. They’ll fix everything! In this episode I highlight to important factors that can keep systems not working for you and then the two systems that generally need to be implemented first. The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed. Join our email newsletter for access to over 17 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution. About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Justin Hanover: Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems. Want to connect directly with Justin Hanover? Check out is social pages: Facebook Instagram Fitness Business Freedom is produced by Nick Berry , Kelly Berry , Justin Hanover , and FCG .
S3 E25 · Thu, July 18, 2024
Designing A Powerful Front End Offer
Designing A Powerful Front End Offer A strong Front End Offer in your fitness business can help grow your Core Offer quickly. Not only will it speak directly to the needs and desires of your Ideal Client, but it will allow anyone on the fence about joining your program to test drive the experience. In this episode I walk you through a simple formula you can use to craft your front end offer to hook in your ideal client. Remember this is about leading with what they want not what they need. The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed. Join our email newsletter for access to over 17 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution. About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Justin Hanover: Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems. Want to connect directly with Justin Hanover? Check out is social pages: Facebook Instagram Fitness Business Freedom is produced by Nick Berry , Kelly Berry , Justin Hanover , and FCG .
S3 E24 · Wed, July 17, 2024
Simple 5 Step Sales Framework
Simple 5 Step Sales Framework The biggest problem with sales conversations is actually pretty simple. People don’t know how to have them. It’s no one’s fault, especially in the fitness industry! You started your gym not to become a sales person but to change lives through fitness. So don’t beat yourself up if you feel like you’re not doing too great in your sales conversations. This is the reason that many fitness business owners resort to a sales script. A sales script offers you a way NOT to deal with the human being in front of you. It leaves it up to a script to navigate the prospect to a sale. In this episode we share a simple framework that allows this to be an authentic conversation guiding them to make a decision. The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed. Join our email newsletter for access to over 17 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution. About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Justin Hanover: Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems. Want to connect directly with Justin Hanover? Check out is social pages: Facebook Instagram Fitness Business Freedom is produced by Nick Berry , Kelly Berry , Justin Hanover , and FCG .
S3 E23 · Tue, July 16, 2024
The 3 Layers Of Support You Need
The 3 Layers Of Support You Need Question for you, Can this journey be done alone? Possibly I suppose. But that would mean you could never ask anyone for support or a single piece of advice. Nothing. So, it is highly unlikely and honestly just silly when you really think about it. One thing is for sure it doesn't have to be a guessing game or as difficult as it already is when you have the right support system backing you. The issue is a lot of fitness business owners let ego get in the way of curating the right supportive environment and look to receive support only when something is wrong. That is a dangerous way to look at this. Having support is not a "nice to have'' but a business necessity. In this episode I break down the 3 layers of support you ultimately want to have in place for a long and healthy business career. The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed. Join our email newsletter for access to over 17 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution. About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Justin Hanover: Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems. Want to connect directly with Justin Hanover? Check out is social pages: Facebook Instagram Fitness Business Freedom is produced by Nick Berry , Kelly Berry , Justin Hanover , and <a href='https://www.nickberry.info/companies/about-f
S3 E22 · Mon, July 15, 2024
Boost SEO Through Localized Content
Boost SEO Through Localized Content So much traffic is missed by simply not tapping into your local market. In this episode, we’ll discuss how to boost your gym’s SEO by creating localized content that resonates with your ideal clients. We’ll cover the importance of local content, tips for creating it, and the benefits it brings to your fitness business. The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed. Join our email newsletter for access to over 17 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution. About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Justin Hanover: Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems. Want to connect directly with Justin Hanover? Check out is social pages: Facebook Instagram Fitness Business Freedom is produced by Nick Berry , Kelly Berry , Justin Hanover , and FCG</a
S3 E21 · Fri, July 12, 2024
Habits Of High Performing Business Owners
Habits Of High Performing Business Owners The habits we hold and maintain shape our future. if your habits are not in alignment with what you say you want to accomplish or how you want to be living there will always be friction there. Having awareness around the types of habits that are consistently linked to high performers help allow you to audit your own habits. In this episode that is exactly what we walk through. After working with thousands of fitness business owners we have been able to identify what those habits are. The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed. Join our email newsletter for access to over 17 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution. About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Justin Hanover: Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems. Want to connect directly with Justin Hanover? Check out is social pages: Facebook Instagram Fitness Business Freedom is produced by Nick Berry , Kelly Be
S3 E20 · Thu, July 11, 2024
What Is Working Now (Marketing)
What Is Working Now (Marketing) When you are guiding your business it is important to pay attention to what is working now and what people want to tap into the natural flow. Sometimes resisting this natural flow can have negitive affects on your business. In this episode I highlight 3 areas to pay attention to when it comes to your marketing approach and how to best navigate them. Plus I add in a bonus tip on a marketing trend that can significantly propel your exposure. The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed. Join our email newsletter for access to over 17 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution. About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Justin Hanover: Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems. Want to connect directly with Justin Hanover? Check out is social pages: Facebook Instagram Fitness Business Freedom is produced by Nick Berry , Kelly Berry , Justin Hanover , and FCG .
S3 E19 · Wed, July 10, 2024
Hiring Quality Trainers
Hiring Quality Trainers One of the most important skill sets as you build a business is developing a team and being a leader. Understanding how to attract and vet quality talent to get people up and running quickly will allow you to be more in control of the growth of your business. In this episode we walk through some best practices you can implement into your current process to strengthen it. The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed. Join our email newsletter for access to over 17 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution. About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Justin Hanover: Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems. Want to connect directly with Justin Hanover? Check out is social pages: Facebook Instagram Fitness Business Freedom is produced by Nick Berry , Kelly Berry , Justin Hanover , and FCG .
S3 E18 · Tue, July 09, 2024
Mindset Reframe To Create Better Solutions
Mindset Reframe To Create Better Solutions Being a business owner means your are always first and foremost the Chief Problem Solver. That is always your biggest role to solve the problems that stop growth. In order to do that you have to make sure you are getting into the right mindset. It starts with asking yourself or your team the right questions that invokes the type of thinking that will lead to valuable solutions. In this episode I invite you to reframe how you ask questions to solve your biggest problems to easily shift gears and leveling up your problem solving skills. The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed. Join our email newsletter for access to over 17 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution. About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Justin Hanover: Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems. Want to connect directly with Justin Hanover? Check out is social pages: Facebook Instagram Fitness Business Freedom is produced by Nick Berry , Kelly Berry , Justin Hanover , and FCG .
S3 E17 · Mon, July 08, 2024
Why Sales Objections Happen And How To Overcome Them
Why Sales Objections Happen And How To Overcome Them The sales conversation starts as soon as anyone comes in contact with your brand. That is why it is vital to understand what causes objections to address them as early as possible. People start formulating their perception of you and your business from that first interaction and you are either setting the stage for trust or objections due to lack of trust. In this episode I walk through the common causes of objects and clear action steps to make sure you are setting yourself up for success and ultimately serving more people. The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed. Join our email newsletter for access to over 17 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution. About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Justin Hanover: Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems. Want to connect directly with Justin Hanover? Check out is social pages: Facebook Instagram Fitness Business Freedom is produced by Nick Berry , Kelly Berry , Justin Hanover , and FCG .
S3 E16 · Fri, July 05, 2024
Mindset Over Strategy
Mindset Over Strategy When your mind is in the right place then the strategy will follow. Most have this backwards and instead focus on the strategy thinking that can over come the lack of mindset. In this episode I share some reflections with you that you too might benefit from to build more awareness with how you are operating. The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed. Join our email newsletter for access to over 17 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution. About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Justin Hanover: Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems. Want to connect directly with Justin Hanover? Check out is social pages: Facebook Instagram Fitness Business Freedom is produced by Nick Berry , Kelly Berry , Justin Hanover , and FCG .
S3 E15 · Thu, July 04, 2024
How To Remove The Intimidation Factor
How To Remove The Intimidation Factor One of the huge hurdles that has to be overcome is dealing with the intimidation factor. Really what it is is the fear of the unknown. We have to remember that most of your clients are not as passionate about fitness and some this can be the first time really making this a priority. So in order to actually have them come in and participate the different feelings they are going through have to be considered. In this episode I run through simple ways you can remove that as much as possible to create a world class experience. The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed. Join our email newsletter for access to over 17 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution. About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Justin Hanover: Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems. Want to connect directly with Justin Hanover? Check out is social pages: Facebook Instagram Fitness Business Freedom is produced by Nick Berry , Kelly Berry , Justin Hanover , and FCG .
S3 E14 · Wed, July 03, 2024
Building A Business With The End In Mind
Building A Business With The End In Mind This may not even be on your radar right now, but it should be. When you build a business with the end in mind it means you are doing it right and putting everything in place that needs to be for a fully functioning business. Doesn't matter if you plan to sell or not the reality is the 8 core areas still need to be dialed in to have a business you can enjoy now and one that gives you options later in life. Listen in to hear the core 8 areas to build up in your business to make it profitable and attractive. The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed. Join our email newsletter for access to over 17 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution. About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Justin Hanover: Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems. Want to connect directly with Justin Hanover? Check out is social pages: Facebook Instagram Fitness Business Freedom is produced by Nick Berry , Kelly Berry , Justin Hanover , and FCG .
S3 E13 · Tue, July 02, 2024
Are You Reactive Or Proactive
Are You Reactive Or Proactive To get into a place where you are truly thriving you have to move your thinking from being reactive to proactive. This ensures your are in tune with your business and not over looking weaknesses in your business because things are good now. We highlight 3 simple takeaways to start moving into the perspective of a business owner that is proactive. The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed. Join our email newsletter for access to over 17 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution. About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Justin Hanover: Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems. Want to connect directly with Justin Hanover? Check out is social pages: Facebook Instagram Fitness Business Freedom is produced by Nick Berry , Kelly Berry , Justin Hanover , and FCG .
S3 E12 · Mon, July 01, 2024
Are You Busy Or Productive
Are You Busy Or Productive Time and focus are the greatest assets we all have. They are also the most wasted and abused. With so many different distractions there will never be a shortage of attention grabbing situations. But, as effective business owners we have to rise above that and control out time and focus to build successful businesses that have impact. In this episode I share a simple process with questions you can ask yourself to help audit how you are using your time. The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed. Join our email newsletter for access to over 17 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution. About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Justin Hanover: Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems. Want to connect directly with Justin Hanover? Check out is social pages: Facebook Instagram Fitness Business Freedom is produced by Nick Berry , Kelly Berry , Justin Hanover , and FCG .
S3 E11 · Fri, June 28, 2024
Using Outbound to Fuel Your Inbound
Using Outbound to Fuel Your Inbound Most fitness businesses are missing a key part of marketing. They typically only focus on in-bound marketing which is great when you have good outbound marketing fueling that. So, in this episode I highlight the key reasons to add outbound marketing actions to complete your marketing system and create the synergy needed to drive growth. The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed. Join our email newsletter for access to over 17 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution. About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Justin Hanover: Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems. Want to connect directly with Justin Hanover? Check out is social pages: Facebook Instagram Fitness Business Freedom is produced by Nick Berry , Kelly Berry , Justin Hanover , and FCG .
S3 E10 · Thu, June 27, 2024
The Key to Breaking the Loop of Average Results
The Key to Breaking the Loop of Average Results So many fitness business owners keep settling for average results. It happens every time you stop a current action to chase the next shiny object thinking it will generate faster results. It just simply won't. If you are over experiencing average at best listen in to today's show to lift you up and point you in the direction of breaking past this cycle. It is a mindset shift so it isn't easy, but with the right understanding and support you can leave average results behind. The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed. Join our email newsletter for access to over 17 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution. About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Justin Hanover: Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems. Want to connect directly with Justin Hanover? Check out is social pages: Facebook Instagram Fitness Business Freedom is produced by Nick Berry , Kelly Berry , Justin Hanover , and FCG .
S3 E9 · Wed, June 26, 2024
Why Business Systems Matter
Why Business Systems Matter A solid business is a business that is consistent and predictable, and you achieve that by having systems. Without systems you are shooting from the hip and hoping things work out. Then when they do it is hard to replicate due to the random actions. In this episode I share a story of a business owner that quickly went from being on top to going out of business. That is what happens when you neglect the foundations of business and think you can just focus on sales. The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed. Join our email newsletter for access to over 17 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution. About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Justin Hanover: Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems. Want to connect directly with Justin Hanover? Check out is social pages: Facebook Instagram Fitness Business Freedom is produced by Nick Berry , Kelly Berry , Justin Hanover , and FCG .
S3 E8 · Tue, June 25, 2024
What is steering your business (emotions or facts)
What is steering your business (emotions or facts) This episode is meant to be more of a wake up call if needed. It can be very easy to quickly let emotions get the best of our decision making. All it takes is - a key employee leaving - a string of clients canceling - just not hitting a goal you wanted to hit But, when we as business owners remove emotion and keep ourselves rooted in truth it will drastically impact the nature of our decisions. The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed. Join our email newsletter for access to over 17 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution. About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Justin Hanover: Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems. Want to connect directly with Justin Hanover? Check out is social pages: Facebook Instagram Fitness Business Freedom is produced by Nick Berry , Kelly Berry , Justin Hanover , and FCG .
S3 E7 · Mon, June 24, 2024
The Best Master The Basics
The Best Master The Basics Are you constantly looking for the latest trends or marketing tricks? You just might be overlooking the most import business strategy to build a wildly successful fitness business. The basics Chances are there are always areas to improve on and very few truly have this master as each new level of business requires new demands on the business. Dive into today's episode to walk away with a perspective shift on what you need to be focusing on. The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed. Join our email newsletter for access to over 17 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution. About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Justin Hanover: Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems. Want to connect directly with Justin Hanover? Check out is social pages: Facebook Instagram Fitness Business Freedom is produced by Nick Berry , Kelly Berry , Justin Hanover , and FCG .
S3 E6 · Fri, June 21, 2024
Good Leaders Ask Better Questions
Good Leaders Ask Better Questions Being a leader doesn't mean you do everything the best. It means you allow everyone else to do their best. It comes down to how well you communicate. Part of that is being able to ask better questions that open up conversation and create clarity in your business for everyone. Book Recommendation: Great CEOs Are Lazy The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed. Join our email newsletter for access to over 17 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution. About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Justin Hanover: Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems. Want to connect directly with Justin Hanover? Check out is social pages: Facebook Instagram Fitness Business Freedom is produced by Nick Berry , Kelly Berry , <a href='https
S3 E5 · Thu, June 20, 2024
Carving Out Your Ideal Client
Carving Out Your Ideal Client: An absolute must to building a strong fitness business. You have to have extreme clarity on who you are serving and the outcome you deliver. No more are the days of slapping up a general weight loss program and expecting people to come flooding in. In this episode I dive into why this has to be addressed, how to go about doing this and the impacts it will have on your business. The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed. Join our email newsletter for access to over 17 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution. About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Justin Hanover: Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems. Want to connect directly with Justin Hanover? Check out is social pages: Facebook Instagram Fitness Business Freedom is produced by Nick Berry , Kelly Berry , Justin Hanover , and FCG .
S3 E4 · Wed, June 19, 2024
Scaling From 100k to 500k
Scaling From 100k to 500k Seems like a big jump but when you have built the foundation which is what you are doing between starting out and hitting your first 100k, it happens a lot faster then you think. But, that doesn't come without challenges and increased awareness of the new demands on your business and more importantly yourself. The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed. Join our email newsletter for access to over 17 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution. About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Justin Hanover: Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems. Want to connect directly with Justin Hanover? Check out is social pages: Facebook Instagram Fitness Business Freedom is produced by Nick Berry , Kelly Berry , Justin Hanover , and FCG .
S3 E3 · Tue, June 18, 2024
Achieving Your First 100k in Revenue
When first starting your fitness business hitting 100k seems so far off. It can be, but not if you understand the challenges you will face and the solutions to move past them. Hitting 100k is really where you start to set the foundation for the future of your business. It isn’t about financial and time freedom….yet. Listen in as we walk through what challenges to expect in this phase of business and what solutions to make sure those challenges don’t stop your progress. The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed. Join our email newsletter for access to over 17 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution. About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Justin Hanover: Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems. Want to connect directly with Justin Hanover? Check out is social pages: Facebook Instagram Fitness Business Freedom is produced by Nick Berry , Kelly Berry , Justin Hanover , and FCG .
S3 E2 · Mon, June 17, 2024
Show Rates Unpredictable?
All the leads in the world don’t help you if they are not showing up. Managing your show rates is vital to building forward momentum as you can’t serve people if they don’t show up. In this quick tactical episode we highlight the 3 major weaknesses as well as 3 tactics to combat those weaknesses you can start implementing right away! The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed. Join our email newsletter for access to over 17 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution. About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Justin Hanover: Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems. Want to connect directly with Justin Hanover? Check out is social pages: Facebook Instagram Fitness Business Freedom is produced by Nick Berry , Kelly Berry , Justin Hanover , and FCG .
S3 E1 · Thu, June 13, 2024
Who Is Fitness Revolution
Who Is FR Whether you are brand new or a seasoned vet in the fitness industry, having a mentor will accelerate your growth. But, how do you know who to trust? Great question and we can not speak for others, but we will highlight a bit of our journey and how we consistently help fitness business owners win. Join us on today’s episode to learn more about who Fitness Revolution is and how we became a driving force behind successful fitness businesses today. Thanks for listening! Don't forget to leave a review! The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed. Join our email newsletter for access to over 17 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution. About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Justin Hanover: Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems. Want to connect directly with Justin Hanover? Check out is social pages: Facebook Instagram Fitness Business Freedom is produced by Nick Berry , Kelly Berry , Justin Hanover , and FCG .
S2 E8 · Fri, March 01, 2024
Client Check-ins: Increase Results and Retention
In this episode, Kelly talks to Joel Zayas and Derek Saffold, the founders and minds behind R3VIVE Fitness in Boston. This conversation dives into the innovative strategies they've implemented to grow their fitness business and get their clients better results. Joel and Derek combine their unique perspectives and experiences (they are a combo of a break dancer and combat marine!) to create a dynamic and effective introduction to their gym. This conversation focuses on their "Foundations" program, a tailor-made solution designed to cater to the unique needs of their clients. This program not only enhances client satisfaction but also boosts business performance and coach earning potential. Episode Highlights: Customizable Client Levels: Foundations program categorizes clients into three levels based on their experience and needs, ensuring a personalized approach to fitness and training. Focused on Client Results: The program emphasizes accountability and value addition to ensure clients achieve their fitness goals effectively. Check-in System: Clients receive regular check-ins to monitor progress, address challenges, and offer personalized guidance, with frequency varying based on their assigned level. Monetization and Business Growth: This structured approach has led to increased per-member revenue and retention, enhancing the gym's overall business health. Coach Engagement and Compensation: Coaches are incentivized to conduct check-in sessions, ensuring consistent and quality engagement with clients. Flexibility in Scaling Training: The program allows for adjustments in training intensity and focus, based on client progress and movement assessments. Continuous Improvement and Iteration: The founders are committed to refining and enhancing the program based on ongoing experience and client feedback. As gym owners, you'll discover valuable insights into client engagement, program structuring, and the art of balancing personal training with group dynamics. Watch to uncover the secrets behind R3VIVE Fitness's success and learn how you can apply these strategies to elevate your fitness business. About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Justin Hanover: Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to de
S2 E7 · Wed, February 28, 2024
Internships: Shaping the Future of the Fitness Industry
In this insightful episode, host Kelly Berry talks with Jared Markiewicz, the owner of Functional Integrated Training in Fitchburg, WI. They discuss all things relating to internships, showcasing how internship programs shape the future of the interns, the facility and fitness industry itself. This episode is an invaluable resource for gym owners and anyone interested in the relationship between education and business in fitness. Listen in for a comprehensive view of how well-structured internships can revolutionize both personal development and your business's growth. Episode Highlights: 5:41 - What Jared’s intern program looks like and how he got started 7:53 - Jared’s goal for the interns that come through F.I.T. 9:07 - How Jared got connected with Universities and how he nurtures those relationships 11:30 - Jared explains how 80 % of his coaching staff over the years has come from his internship program 13:22 - One of the most important factors in building an internship program in your gym 17:18 - The responsibilities of the interns at F.I.T. 25:14 - An important perspective on having an internship program in your gym 26:19 - What Jared wished he knew when he started his internship program 31:59 - The impact of the internship program on the clients at F.I.T. About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Justin Hanover: Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems. Want to connect directly with Justin Hanover? Check out is social pages: Facebook Instagram Fitness Business Freedom is produced by Nick Berry , Kelly Berry , Justin Hanover , and FCG .
S2 E6 · Wed, January 03, 2024
Personal Trainers: Double Your Income While Cutting Your Time In Half
In this episode of What's Working Now!, Izzy Libmann-McCauley, owner of IzzyFit and TruFit Personal Training , shares her unique approach to personal training, which breaks away from traditional one-on-one sessions. By training two clients simultaneously, she not only maximizes her time but also brings an added layer of community and accountability to her sessions. This model allows her to maintain high-quality service without the need to discount her rates, challenging the common belief that personal training must be exclusively one-on-one. This episode is a must-watch for fitness professionals seeking to elevate their business and for anyone interested in the evolving dynamics of personal training. Izzy's story showcases how innovation and a willingness to challenge industry norms can lead to a thriving, balanced, and fulfilling career in personal training. About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Kelly Berry: Kelly Berry is a visionary leader with over two decades of business and entrepreneurial expertise. As the VP of Operations at Fitness Revolution , she leverages her extensive experience to empower teams, streamline operations, and cultivate a culture of accountability. Connect with Kelly through social media or her official website to learn more. She and Nick Berry, CEO & Founder , lead Fitness Revolution. You can connect with Nick here. If you are ready to scale your business, we’re ready to help. To see if we’re the right fit for you, take one of these next steps... 📅 Let’s talk! Schedule a call with one of our Success Coaches so we can show you what's different about working with us. 📈 Want to learn more about where you are in your business owner's journey? Check out our About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able
S2 E5 · Thu, November 30, 2023
Drive Your Gym’s Growth with an Apprenticeship Program
Is this episode, Javy Caraballo, owner of EastieFit in East Boston , shares his journey from a young fitness enthusiast to a thriving gym owner of over a decade. Be sure to take notes on how Javy has perfected his unique apprenticeship program, so you too can revolutionize the way you hire, train and nurture your fitness staff . You'll learn the art of building a high-performing team that not only keeps your gym running smoothly but also fuels its growth. Plus, you'll gain insights into creating a sustainable pipeline for future coaches , reducing the headache of hiring, and empowering your existing team to mentor new talent. Episode Highlights: 3:45 - Why it’s so important to create a great staff for your gym 6:04 - Javy explains how his apprenticeship program got started and how he’s capitalized on talent in his community 8:21 - How Javy’s apprenticeship program is structure and what’s required 9:54 - How evaluation of apprentices work (and how existing coaches are evaluated in the process!) 10:59 - From start to finish, how long the apprenticeship program takes to complete 11:41 - How to create a pipeline for apprentices just like you do for your marketing 13:35 - Not having to run the entire program yourself: How to get existing coaches to be apprentice mentors! 17:18 - How this apprenticeship program can help reduce the headache of hiring and onboarding 22:09 - Javy talks about his personal coaching schedule and his best investment in his business to date If you are ready to scale your business, we’re ready to help. To see if we’re the right fit for you, take one of these next steps... 📅 Let’s talk! Schedule a call with one of our Success Coaches so we can show you what's different about working with us. 📈 Want to learn more about where you are in your business owner's journey? Check out our Fitness Business GrowthCatalyst 2.0 About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Justin Hanover: Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems. Want to connect dir
S2 E4 · Thu, November 09, 2023
Digital Ads Decoded: Strategies for Success to Grow Your Gym
Kelly talks with Phil Howard and Zach Adams from 97 Display to help make the confusing world of online advertising easier to understand . They discuss why digital advertising is the furthest thing from a cookie-cutter approach and how creating a unique strategy that is suited for the business leads to success. They talk about how to choose the best placement for ads , how to know if they're working well , and how to write and design them to grab people’s attention . In this interview, you’ll get clear, easy-to-use tips and advice to improve your digital advertising and attract more customers. Episode Highlights: 5:44 - The go-to digital platforms for online lead generation 7:33 - How to know where to start when you’re ready for digital marketing 8:44 - When you should start with ads on Facebook vs Google 11:04 - Why your business goals matter to your lead generation strategy 13:30 - A good digital marketing company is similar to a good car mechanic 14:22 - What’s working right now in digital marketing for fitness businesses 15:47 - How to use AI to amplify your content creation 16:58 - How to best connect with and relate to your audience on social media 19:47 - What you need to make sure you have BEFORE you start running ads 24:59 - The first thing you should ask your lead to do 27:44 - The Metrics that matter: Cost per Lead and Relevancy 32:26 - The single biggest reason paid ads fail You can learn more about 97 Display here . If you are ready to scale your business, Fitness Revolution is ready to help. To see if we’re the right fit for you, take one of these next steps... 📅 Let’s talk! Schedule a call with one of our Success Coaches so we can show you what's different about working with us. 📈 Want to learn more about where you are in your business owner's journey? Check out our Fitness Business GrowthCatalyst 2.0 About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Justin Hanover: Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness busine
S2 E3 · Mon, November 06, 2023
The Power of “No” to Successfully Grow Your Fitness Business
Tired of the hustle? Longing for your dream fitness business? In this episode of What's Working Now, Anna Woods, the powerhouse behind sheSTRENGTH, explains her journey from perpetually saying “YES” to learning the power of “NO.” She reveals the game-changing magic of uttering that simple two-letter word. Join us as Anna takes us through her story of shifting gears, focusing on what she's truly passionate about, achieving a healthy work/life balance, and making more money. Episode Highlights: 3:39 - Why you can’t say yes to everything and reach your vision 4:17 - How serving everyone you CAN may actually be holding you back 6:41 - How to choose what to say No to and what it looks like 8:49 - The 3 awesome things that happened for Anna when she started saying No 12:10 - A narrower focus has led to a clearer vision 13:37 - More focus = More revenue 15:05 - The mindset shift. Busy does not equal better 15:49 - Being able to take advantage of big, new opportunities 19:39 - How nothing changes if nothing changes 20:07 - How coaching and accountability allowed Anna to reach her potential About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ If you are ready to scale your business, we’re ready to help. To see if we’re the right fit for you, take one of these next steps... 📅 Let’s talk! Schedule a call with one of our Success Coaches so we can show you what's different about working with us. ➡️ https://frnation.lpages.co/website-strategy-session/ 📈 Want to learn more about where you are in your business owner's journey? Check out our Fitness Business GrowthCatalyst 2.0. ➡️ https://frnation.com/blog/leveraging-customized-growth-insights-with-growthcatalyst-two-point-o/ About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Justin Hanover: Justin Hanover is our leader in business development. Bringing his
Fri, September 22, 2023
Transform Your Group Training Experience and Make Programming Fun Again
Looking for a game-changer for your group training programs? Want to make programming not only fun again but something you can delegate? In this podcast episode, fitness business owner and FR Coaching Partner, Cory Cripe (the mastermind behind Fitness Lying Down in LaCrosse, WI) shares his experience with the incredible DVRT system that has supercharged his group training experience and brought his clients unparalleled results. Episode Highlights: 3:59 - How Cory got started using DVRT and The Ultimate Sandbag in his business 7:40 - Why and how to start using the DVRT method and sandbags to improve your programming and training experience 9:27 - How the ‘variable’ in DVRT is an ideal system for group training sessions 11:40 - The great thing about using a sandbag as a training implement 12:49 - Who benefits the most from training with The Ultimate Sandbag 14:12 - How to progress and regress in a group training session with DVRT Use code ‘revolution’ to save 15% on all Ultimate Sandbag. About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Kelly Berry: Kelly Berry is a visionary leader with over two decades of business and entrepreneurial expertise. As the VP of Operations at Fitness Revolution , she leverages her extensive experience to empower teams, streamline operations, and cultivate a culture of accountability. Connect with Kelly through social media or her official website to learn more. She and Nick Berry, CEO & Founder , lead Fitness Revolution. You can connect with Nick here. If you are ready to scale your business, we’re ready to help. To see if we’re the right fit for you, take one of these next steps... 📅 Let’s talk! Schedule a call with one of our Success Coaches so we can show you what's different about working with us. ➡️ https://frnation.lpages.co/website-strategy-session/ 📈 Want to learn more About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visi
S2 E1 · Mon, August 07, 2023
Effective Networking Strategies for Gym Owners
By reframing networking as an opportunity for meaningful connections rather than a series of transactional exchanges, you can unlock a world of possibilities for your fitness business growth. In this podcast episode, we talk to Pamela MacElree, the owner of Urban Athlete and an FR Success Coach about networking as a marketing strategy — but not in the way you might expect. Episode Highlights: 4:53 - Pamela goes back in time 10 years to talk about how she used to approach networking 6:02 - Pamela describes what inspired the shift in her approach to networking 6:58 - This is Pamela's new networking strategy 8:00 - Networking as an extension of your branding 9:40 - Using the question "How Can I" to find a way to network even when you're busy 13:40 - How Pamela, an introvert, motivates herself to have conversations and develop relationships with strangers 17:44 - Positive outcomes for the business when networking is a part of the strategy 20:55 - Using social media to network and build awareness in the community About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ You can use this Audience Attraction Audit from SEOContentSurge to get a quick outside perspective on what audience(s) your website messaging is speaking to. If you are ready to scale your business, we’re ready to help. To see if we’re the right fit for you, take one of these next steps... 📅 Let’s talk! Schedule a call with one of our Success Coaches so we can show you what's different about working with us. ➡️ https://frnation.lpages.co/website-strategy-session/ 📈 Want to learn more about where you are in your business owner's journey? Check out our Fitness Business GrowthCatalyst 2.0. ➡️ https://frnation.com/blog/leveraging-customized- About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information,
S1 E32 · Thu, October 06, 2022
[ Debbie Oster ] How A Gym Owner Should Be Looking At Marketing
Marketing is an essential business function. And in this episode, Debbie Oster, Cofounder of Entrepreneur's Edge and the Fractional CMO for multiple small businesses, explains how gym owners should be looking at their marketing. As you grow and scale your fitness business it becomes more important to identify roles and put the right people in those roles. In this conversation, Debbie she breaks down exactly what a fractional CMO is and how to leverage a position like this to keep advancing your business forward without losing sight of the future vision. To engage with Debbie visit her sites below: https://www.entrepreneursedge.biz/ LinkedIn Instagram Facebook The Needs Assessment: Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed. Take the Free Assessment that Gym Owners Need to Escape the Grind. Join our email newsletter, The Revolution Report™ for the business coaching, strategies, and tactical plans we deliver to the inboxes of gym owners every week!** About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Justin Hanover: Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems. Want to connect directly with Justin Hanover? Check out is social pages: Facebook Instagram Fitness Business Freedom is produced by Nick Berry , Kelly Berry , <a href='https://frnation.com/justin-han
S1 E31 · Thu, September 15, 2022
[ Pamela MacElree ] Business Insights From An FR Success Coach
Welcome to today’s episode I’m your host Justin Hanover, Success coach with Fitness Revolution. Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today. Today I have the pleasure of speaking with Pamela MacElree Pamela MacElree is owner and co-founder of Urban Athlete in Philadelphia, PA. Urban Athlete is a staple in its community and has created a community culture that supports both its clients and coaches while also lending as much as they are able with a charitable hand in philanthropy through various activities. Pamela holds an M.S. in Injury Prevention and Sports Performance from California University of PA, along with a B.S. in Photography and Graphic Design from Pennsylvania State University. In addition to her role as a business owner she has been a success coach with Fitness Revolution since 2011. She is a Certified Business Coaching Specialist from the Business Training Institute with coaching and business strengths in philanthropy, community involvement with strategic partnerships, time management, meeting facilitation, finances, and issue mining. Pamela is also a proud mom of two adorable and hilarious littles who keep her and her husband on their toes. Their rescue dog tries to mind his own space but is often defeated. Outside of work you can find Pamela spending time with family, gardening, exploring flavors in the kitchen, and volunteering her time. To engage with Pamela visit her site below: Website Thanks for listening! Don't forget to leave a review! The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed. Join our email newsletter for access to over 15 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution. About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Justin Hanover: Justin Hanove
S1 E30 · Thu, September 01, 2022
[ Marshall Ray ] The Power of The Bottleneck Theory
Welcome to today’s episode I’m your host Justin Hanover, Success coach with Fitness Revolution. Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today. Today I have the pleasure of speaking with Marshall Ray Marshall has been a coach for over 17 years and has a passion for helping people transform their lives through training and nutrition. Marshall has earned the credentials of CSCS (Certified Strength and Conditioning Specialist), PICP (Poliquin International Certification Program Level 2) and Pn1 (Precision Nutrition Certified Level 1). In the conversation with Marshall we went into the different areas of his business from marketing, sales, and retention to share what didn’t work for him and what did. One particular thing he shared was how he operates with the bottleneck theory. He focuses on the one issue that will unlock the flow. Going from marketing, sales, fulfillment what is the kink in the chain to address and attacking issues in that order. I’m excited for you to hear this conversation so let’s bring Marshall on. To engage with Marshall visit his site below: Website Thanks for listening! Don't forget to leave a review! The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed. Join our email newsletter for access to over 15 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution. About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Justin Hanover: Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems. Want to connect directly with Justin Hanover? Check out is soc
S1 E29 · Thu, August 18, 2022
[ Alicia Streger ] The Essentials for Effective Content Marketing
Welcome to today’s episode I’m your host Justin Hanover, Success coach with Fitness Revolution. Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today. Today I have the pleasure of speaking with Alicia Streger Alicia Streger is a business coach and content creator who specializes in helping fitness and wellness professionals around the world systematize, streamline and scale their businesses. She is the founder of The Content & Social Media Club which provides social content, email nurture sequences, and marketing strategies to help health pros save time and expand their impact. She is also the creator of Fit Pro Accelerator, a 16-week coaching program designed to help fitness pros systematize and scale their business. She loves dogs and dolphins ... and is also a total foodie. When she isn't working, you'll find her swinging her kettlebells, meditating, or traveling! Her website is www.FitProEssentials.com In our conversation we dove into one of Alicia’s many strengths: content marketing. This is such a huge part of being in business today so we walked through exactly what it is, what you need to know before starting, and how to make sure you never run out of the right content again. Be sure to check out the show notes where we will have a link to Alicia’s content creation strategy we discuss within the conversation. Now let’s bring Alicia on. To engage with Alicia visit her sites below: Website Content Club Thanks for listening! Don't forget to leave a review! The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed. Join our email newsletter for access to over 15 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution. About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit <a h
S1 E28 · Thu, August 04, 2022
[ Jonathan Price ] Solid Business Strategy Leads To 8x In Revenue Growth
Welcome to today’s episode I’m your host Justin Hanover, Success coach with Fitness Revolution. Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today. Today I have the pleasure of speaking with Jonathan Price Jonathan began his personal training career at the Pelham, AL YMCA at age 19 and has since held positions as personal trainer and Personal Training Director at both national “chain” gyms and local gyms. He currently holds the Certified Strength and Conditioning Specialist (CSCS) certification from the NSCA, the Corrective Exercise Certification (CES) from NASM, and the Functional Range Conditioning Mobility Specialist from FAS. Jonathan has been with Fitness Revolution since 5 months into his business. Now since working with us he has increased his yearly revenue 8 times and is not showing any sign of slowing down. He shares the foundations of what is working in his business. He doesn’t focus on flashy tactics but truly building a culture of growth for himself, his team and his clients. To engage with Jonathan visit his site below: Website Thanks for listening! Don't forget to leave a review! The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed. Join our email newsletter for access to over 15 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution. About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Justin Hanover: Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems. Want to connect directly with Justin Hanover? Check out is social pages: <a href='h
S1 E27 · Thu, July 21, 2022
[ Asa Ivers ] Business Insights From An FR Success Coach
Welcome to today’s episode I’m your host Justin Hanover, Success coach with Fitness Revolution. Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today. Today I have the pleasure of speaking with Asa Ivers Asa has been in the fitness industry for over 15 years. Her professional experience includes growing her own fitness business to over 350 clients with 11 staff members and selling for a 200% ROI. She also has professional and educational experience in business development and marketing. Her BA is in Business with a Minor in Marketing and is also a Certified Business Coaching Specialist through the Business Training Institute. Over the past few years she has coached over 40 Fitness Revolution clients to numerous business PR’s spanning from Dec.2017 until present. Asa also coaches FR's High Performance Mastermind Group composed of 12 Fitness Business entrepreneurs. This was a special episode to have one of our Success coaches come on and literally share with you all the insights she has gathered through her own business journey and now coaching others. We went through the top categories in business from marketing, sales, and fulfillment outlining the most common mistakes and what is working for Asa’s clients right now. This is an episode you will want to be taking notes on for sure! To engage with Asa visit her site below: Website Thanks for listening! Don't forget to leave a review! The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed. Join our email newsletter for access to over 15 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution. About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Justin Hanover: Justin Hanover is our leader in business development. Bringing his entrepreneurial background
S1 E26 · Thu, July 07, 2022
[ Roger Bielicke ] Let The Market Research Guide You
Welcome to today’s episode I’m your host Justin Hanover, Success coach with fitness revolution. Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today. Today I have the pleasure of speaking with Roger Bielicke Roger’s experience includes 24 years with Enterprise Rent-A-Car where he led business intelligence for their Used Car Sales division. Like he did for Enterprise, Roger created Unleash Insight so small to mid-size companies can play “Moneyball” too by adding science to the art of decision-making that results in cutting wasting and unlocking opportunities. Unleash Insight’s primary niche is supporting multi-location companies. Their services include market research, location planning, marketing optimization, talent studies, and leadership scorecards. Playing “Moneyball” serves two of Roger’s values in community and fairness. Community in that teamwork rules and the data insights can help coach the team to more winning outcomes. Fairness by ensuring performance evaluations consider the opportunity each team or person is provided. Are you giving your business the best possible shot to succeed? Do you know if you should expand in your area or not? Powerful questions that you can answer when you know how to properly do market research and let the numbers guide you. If you are thinking about opening up your first location, a second location or possibly moving your current location then knowing your market is vital and that is exactly what we dive into in today’s conversation with Roger. To engage with Roger visit his sites below: Website LinkedIn Thanks for listening! Don't forget to leave a review! The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed. Join our email newsletter for access to over 15 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visi
S1 E25 · Thu, June 23, 2022
[ Anthony Milia ] Level Up Your Digital Marketing Skill Set
Welcome to today’s episode I’m your host Justin Hanover, Success coach with fitness revolution. Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today. Today I have the pleasure of speaking with Anthony Milia Anthony Milia owns Milia Marketing, a successful, award-winning marketing firm based in Cleveland, OH. Anthony helps Small and Medium-sized businesses get the best ROI for their marketing dollars by shedding light on their sales and marketing challenges. Anthony was the recent recipient of the Crain's Cleveland 2021 20 in their Twenties Award. With a goal of helping people, he’s offering advice any business can follow to grow their customer base and their revenue by asking simple, and often overlooked, questions. He hopes to educate people on marketing and demystify the common misconceptions that so many businesses fall prey to as well as offer advice and assistance to those who need it most. Anthony currently resides in Cleveland, OH. When he’s not working, he enjoys decompressing through travel, going on adventures, hiking in the great outdoors, reading, and gaming. He’s proud to have helped many companies increase their traffic, revenue, build solid customer foundations, and take their business to the next level. Marketing is a huge topic and pain point for most business owners but as I discussed with Anthony today it is usually due to misconceptions as to what marketing is and how to actually implement marketing strategies that do work. So, if you are looking to build your marketing awareness and be able to guide your business effectively then this is a conversation you want to be listening to. To engage with Anthony visit his sites below: Website Schedule A Discovery Call LinkedIn Thanks for listening! Don't forget to leave a review! The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed. About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit
S1 E24 · Thu, June 09, 2022
[ Dan Ritchie ] How To Reach The Baby Boomer Generation
Welcome to today’s episode I’m your host Justin Hanover, Success coach with fitness revolution. Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today. Today I have the pleasure of speaking with Dan Ritchie Dr. Dan Ritchie started his fitness career at Southeast Missouri State University with a bachelor’s degree in Fitness and Sports Medicine and then spent a year as a graduate assistant coaching Division 1 athletes. He completed his master’s degree in Health & Physical Education at the University of Wisconsin- Whitewater, where he won the 2002 Thesis of the Year. Since 2007 Dan has owned and operated Miracles Fitness in West Lafayette, Indiana, where he and his staff have trained over 2000 clients. With over 20 years of experience, he has extensive knowledge on training the mature adult market and has equipped people in their 50s, 60s, 70s, and beyond to achieve their goals and enhance their functional longevity. Dan was the 2014 PFP Trainer of the Year, and then shortly after he and Dr. Cody Sipe co-founded the Functional Aging Institute. In our conversation Dan hit on some powerful points on serving the baby boomer generation. If serving the demographic with the largest buying power and time availability matters to you then you will find amazing value in this episode. We got into marketing and understanding what to put out there to attract this demographic to the types of offers that work. Then if you aren’t already serving this demographic Dan shares his functional aging certification and how it will ultimately allow you to serve this population and grow your business. To engage with Dan visit his sites below: Website Facebook Thanks for listening! Don't forget to leave a review! The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed. Join our email newsletter for access to over 15 years of fitness business expertise. Ge About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visi
S1 E23 · Thu, May 26, 2022
[ Joe Rouse ] Opening A Second Location Successfully
Welcome to today’s episode I’m your host Justin Hanover, Success coach with fitness revolution. Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today. Today I have the pleasure of speaking with Joe Rouse Joe was born in New Bern, NC and moved to Wilmington when I was 5 years old. The most important aspects of his life are God and his family. He has a beautiful wife Melody and they have 2 sons and a daughter. Aiden, Noah, and Bella. Outside of God and his family, he has devoted his life to learning about health, fitness, and the human body. All education aside, He loves what he does! His main focus at this point in his career is to create careers for those who are a part of the BFP Family staff. If he can create an amazing experience for them, systems, accountability, and leadership in place, they will be bought in and create an awesome experience for the clients! In my conversation with Joe he held nothing back and shared the good and the bad through his journey till now. He has achieved what most desire by opening up a second location and doing it successfully. We break down how he knew he was ready for this next step to the marketing tactics that allowed him to get up to 100 new clients in under 6 months for the second location. This will for sure be a conversation you will receive so much value in. To engage with Joe visit his sites below: BFP Hampstead Instagram BFP Sneads Ferry Instagram Thanks for listening! Don't forget to leave a review! The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed. Join our email newsletter for access to over 15 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution. About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com
S1 E22 · Thu, May 12, 2022
[ Anna Iveson ] Creating Effective Lead Generation Campaigns
Welcome to today’s episode I’m your host Justin Hanover, Success coach with fitness revolution. Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today. Today I have the pleasure of speaking with Anna Iveson Anna is a competitive figure skater…turned banker…turned Facebook ads expert - with a passion for helping entrepreneurs-on-a-mission to rapidly and sustainably scale their reach, impact and profits through social media advertising. She started her advertising career at Tier 11 - a leading global Facebook Ad Agency, before breaking out as an independent ads expert. Nowadays she partners with businesses across a wide range of niches including fitness and health, SaaS, personal development, and online education. Safe to say most gym owners would say that their biggest pain point revolves around lead generation and sales. Well we tackled that head on with Anna breaking down how to go about creating a lead generation campaign that works. Along with what not to do and how to avoid common mistakes when it comes to running lead generation campaigns. We also took it a step further and she shared insights on how to handle leads as they come in even if they don’t buy right away. To engage with Anna visit her sites below: Website LinkedIn Thanks for listening! Don't forget to leave a review! The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed. Join our email newsletter for access to over 15 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution. About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Justin Hanover: Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. Aft
S1 E21 · Thu, April 28, 2022
[ Mitch Maladrino ] Creating An Omnichannel Experience
Welcome to today’s episode I’m your host Justin Hanover, Success coach with fitness revolution. Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today. Today I have the pleasure of speaking with Mitch Maladrino Mitch is an Enterprise Strategic Account Manager for Trainerize, one of the world’s leading fitness engagement platforms making fitness accessible to millions of people all over the world. In addition, Mitch is also Strategic Fitness Advisor with the TUT Fitness Group, a high-performance portable home gym using Time Under Tension technology that can be assembled and stored almost anywhere. Mitch is a former Personal Trainer, Manager, and General Manager for Canada’s largest network of personal training studios. During this time, managed 3 locations with 30 employees. Within our conversation Mitch shared the power of Trainerize and how it can massively shift how you operate your business from multiple viewpoints. We talked about how Trainerize creates an omnichannel experience and if you are not sure what that is then you are in for a treat. So if you have been holding back with bringing your business into the year 2022 then this episode might just be enough to give you that little extra kick. To engage with Mitch visit his sites below: Website Instagram Facebook YouTube LinkedIn Thanks for listening! Don't forget to leave a review! The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed. Join our email newsletter for access to over 15 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution. About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit <a h
S1 E20 · Thu, April 14, 2022
[ Cory Cripe ] Stop Chasing The Shiny Object
Welcome to today’s episode I’m your host Justin Hanover, Success coach with fitness revolution. Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today. Today I have the pleasure of speaking with Cory Cripe Cory graduated from UW - La Crosse in 2001 with a B.S. in Exercise & Sport Science and an emphasis in Fitness with a concentration in Strength & Conditioning. He has accumulated over 20 years of professional experience in the fitness industry from managing gyms, being a fitness coach, training people with disabilities, and a pretty sweet internship with the Chicago Bulls' strength & conditioning staff! It has been his dream and vision to provide a more accessible and less intimidating means for people to become stronger and more resilient for life outside the gym! And he has been living that dream at Fitness Lying Down since 2014, being able to offer those opportunities of growing stronger and moving better for our clients and watching their successes as a result! In this episode Cory hit on a major hot topic for gym owners. Chasing the shiny object and going after quick money. He explains how by doing that you lose your identity and it ultimately crumbles what foundation you had. Learn the power of patience with this talk with Cory To engage with Cory visit his sites below: Website Instagram Facebook Podcast Thanks for listening! Don't forget to leave a review! The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed. Join our email newsletter for access to over 15 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution. About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit <a href='https://frnation.com/'
S1 E19 · Thu, April 07, 2022
[ Dylan Martinsen ] The Right Copy Generates Life Long Clients
Welcome to today’s episode I’m your host Justin Hanover, Success coach with fitness revolution. Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today. Today I have the pleasure of speaking with Dylan Martinsen Dylan is a modern renaissance man and The Genuine Copywriter. Growing up he struggled to find his own voice and what he wanted to be. He explored theater, martial arts, then creative writing. Through the process of finding his genuine self he developed a method that helps brands find their true voice. He focuses on helping bold brands who give a damn create genuine marketing campaigns through authentic messaging. In this episode Dylan broke down effective copy writing and how it drives your business. Doesn’t matter how good your service is if you can’t get the right message out to the right people. If copy writing is an area you are looking to improve then you found the right episode. To engage with Dylan visit his site below: Website Thanks for listening! Don't forget to leave a review! The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed. Join our email newsletter for access to over 15 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution. About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Justin Hanover: Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems. Want to connect directly with Justin Hanover? Check out is social pages: Facebook <a href='https://www.instagram.com/justinhano
S1 E18 · Tue, April 05, 2022
[ Nick Winkelman ] The Language Of Coaching
Welcome to today’s episode I’m your host Justin Hanover, Success coach with fitness revolution. Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today. Today I have the pleasure of speaking with Nick Winkelman Nick Winkelman is the head of athletic performance & science for the Irish Rugby Football Union. His primary role is to oversee the delivery and development of strength & conditioning and sports science across all national and provincial teams. Prior to working for Irish Rugby, Nick was the director of education and training systems for EXOS. Nick completed his PhD with a dissertation focus on motor skill learning and sprinting. Nick is an internationally recognized speaker on human performance and coaching science and has multiple peer reviewed publications and book chapters alongside his own book, The Language of Coaching: The Art & Science of Teaching Movement. We all have had those coaches that just knew how to get the best out of us. It was something about them that unlocked a different way of thinking and brought higher levels of performance. How do you think it would affect your business if you fully understood how to apply that consistently to your team and clients? It would have a massive effect on your business. That is exactly what Nick dives into within our conversation. You will end this podcast episode understanding the power you have when you utilize the language of coaching. To engage with Nick visit his sites below: Website Instagram Facebook Thanks for listening! Don't forget to leave a review! The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed. Join our email newsletter for access to over 15 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressin
S1 E16 · Tue, March 29, 2022
[ Sumit Seth ] Make Your Gym Easier & More Profitable With Naamly
Welcome to today’s episode I’m your host Justin Hanover, Success coach with fitness revolution. Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today. Today I have the pleasure of speaking with Sumit Seth Sumit is a strong believer in the power of human connections and has the ability to bring people of differing skills together to achieve a common purpose. He was a partner at a staffing firm that he contributed to scale from ~$15M to $100M+ in under 10 years, earning it the recognition of one of the fastest growing and largest staffing firms. He exited that venture to focus on his health, reconnect with his family and found solace in fitness. In my conversation with Sumit it led us down the path of some major bottlenecks for most gym owners, around communication and system inefficiencies. Sumit traveled the country meeting with different gym owners and he shared the biggest challenges they all had in our talk. We didn’t stop there. He also addresses how his software Naamly fixes those challenges and makes owning a gym easier, more profitable, and personal. Let’s go ahead and get this conversation with Sumit started. To engage with Sumit visit his sites below: Website Instagram Thanks for listening! Don't forget to leave a review! The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed. Join our email newsletter for access to over 15 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution. About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Justin Hanover: Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His s
S1 E15 · Thu, March 24, 2022
[ Adam Luckey ] Click-N-Go Facebook Ads
Welcome to today’s episode I’m your host Justin Hanover, Success coach with fitness revolution. Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today. Today I have the pleasure of speaking with Adam Luckey A little background on Adam. Adam was a gym owner for 9 years in Southern California. He really enjoyed the marketing aspect of the business and discovering ways to keep improving it. He was able to build a solid team where for the last year of owning his gym all he had to focus on was the marketing. He got "lucky" and sold my gym in 2019. Now his main passion is to help fit pro's solve one problem. Generating quality leads. In my conversation with Adam I really picked his brain to find out the major areas gym owners need to be aware of when it comes to advertising. Things like the biggest mistakes he consistently sees most making, how advertising has changed over the past year, and how his solution Fitlio removes the bottlenecks and makes it even easier to get high converting ads out faster with 3 clicks. To engage with Adam visit his sites below: Website Thanks for listening! Don't forget to leave a review! The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed. Join our email newsletter for access to over 15 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution. About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Justin Hanover: Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems. Want to connect directly with Justin Hanover? Check out is social pages:</p
S1 E14 · Tue, March 22, 2022
[ Andrew Frezza ] Developing Rockstar Coaches
Welcome to today’s episode I’m your host Justin Hanover, Success coach with fitness revolution. Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today. Today I have the pleasure of speaking with Andrew Frezza Andrew is the co-owner and operator of FitTown Jupiter (along with his brother), a 400-member micro-gym that does over seven-figures per year in revenue. He opened the gym in 2012 under the brand CrossFit Palm Beach, and then decided to re-brand and de-affiliate the gym from CrossFit back in 2020. He is also the creator and host of the Care-Coach-Lead podcast and YouTube channel, where he helps gym owners and coaches have a deeper impact on their clients. He would describe himself as a lifelong athlete, student, and entrepreneur. He loves fitness and playing sports, learning and teaching others, and starting and building businesses. He and his wife started and sold a nut butter business back in 2012 called Nikki’s Coconut Butter, that was sold in major retailers across the nation like Whole Foods and Wegmans. He is married, and has 2 amazing boys (5 and 2 years old). His focus now is on becoming the best possible husband and Dad he can be, while continuing to help fitness coaches across the world create a career doing what they love. This was an energy packed conversation where Andrew brought amazing value around developing rockstar coaches. This applies to the independent trainer listening and the gym owner. Andrew has this dialed in to the different levels of coaching and the skill set needed for each level, and of course he shares what those levels are. He even shares with us how to get access to his next 12 week coaching program. To engage with Andrew visit his sites below: Instagram Rockstar 12 Week Coaching Program Coupon Code To Save $250 = REVOLUTION Thanks for listening! Don't forget to leave a review! The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visi
S1 E13 · Thu, March 17, 2022
[ Trevor Wittwer ] Building An Efficient Business With Coach Catalyst
Welcome to today’s episode I’m your host Justin Hanover, Success coach with fitness revolution. Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today. Today I have the pleasure of speaking with Trevor Wittwer In order of least importance, Trevor is an ex-professional athlete, boutique fitness facility creator, software founder, coach, dad to 2, and husband to 1. He got his feet wet in the fitness industry training himself for peak athletic performance. After a pro contract fell through, he started his professional fitness career. Over the next four years he grew a client base from 0 (training his mom doesn’t count) to over 220 in a rural farming community of 5000 people. Scaling a client base past just a handful of clients brings certain limitations to the surface. One of those is providing an exceptional experience and maintaining a high level of accountability for each individual. Since launching the software in 2016 he has been fortunate to bring two awesome boys, Asher and Ezra, into the world with his incredible wife Erin. In my conversation with Trevor we really hit on the technology side of the fitness industry. Given that is software Coach Catalyst is designed to not only bring more personal touch, but to allow your business to run efficiently. If you have still been trying to do everything through multiple platforms and spread sheets then this would be the perfect conversation to listen in on. You will even hear where Trevor sees the technology in the fitness space going and how Coach Catalyst is staying on top of it. To engage with Trevor visit his sites below: Website Thanks for listening! Don't forget to leave a review! The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed. Join our email newsletter for access to over 15 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, vis
S1 E12 · Tue, March 15, 2022
[ Anna Woods ] Forging Your Own Path In Business
Welcome to today’s episode I’m your host Justin Hanover, Success coach with fitness revolution. Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today. Today I have the pleasure of speaking with Anna Woods Anna is truly dedicated to her clients and pushing this industry forward. She started this journey back in 2007 with SheStrength. Through her time it has taken her from being recognized as the 2017 Personal Fitness Professional Personal Trainer of the Month to speaking at the Chicago Down Syndrome Society Event. When she is not working in her Barn gym with her clients or coaching softball she will be taking in life and creating memories with her beautiful family. In this episode Anna talks about how she created her business to fit what she needed from a business. She built a business that best supported her lifestyle. She wasn't interested in following trends or what worked for someone else. A huge lesson a lot more need to hear and learn. To engage with Anna visit her sites below: Website Instagram Thanks for listening! Don't forget to leave a review! The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed. Join our email newsletter for access to over 15 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution. About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Justin Hanover: Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems. Want to connect directly with Justin Hanover? Check out is social pages: <a href='htt
S1 E11 · Thu, March 10, 2022
[ Dr. Lisa Lewis ] Effective Communication To Sell The Vision
Welcome to today’s episode I’m your host Justin Hanover, Success coach with fitness revolution. Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today. Today I have the pleasure of speaking with Lisa Lewis Dr. Lisa Lewis is a licensed psychologist and certified addictions counselor. She holds a master’s degree in clinical counseling psychology and a doctorate in counseling and sport psychology. Lisa has worked in college mental health, community mental health, inpatient and intensive outpatient psychiatric and substance abuse treatment centers since her career began in 2003. She currently provides psychotherapy and consultation services at her private practice in Brookline, MA, and online. She is also the head of behavioral sciences at gWell Health. Dr. Lewis specializes in working with athletes and athletically minded clients who struggle with mental health problems or addictions, as well as high-achieving professionals who come to her practice to pursue goals, enhance motivation, or change behaviors. She also provides workshops, continuing education and consultations to fitness professionals and athletes. Communication is essential to being a business owner and even more vital for a gym owner. It’s not just talking to talk either, it's about effective communication. How are you leading? Bringing your team together? And keeping your members bought into the journey? If you want a thriving business than this is a skillset you simply cannot delegate to anyone else. Lisa breaks this down for us along with providing tactics to apply right away. Then she goes into her program she created to allow you to fully develop this skillset along with a special bonus for our listeners to save $75 on the Psych Skills For Fit pros program. There will be a link and coupon code in the show notes. To engage with Lisa visit her sites below: Website Instagram Psych Skills For Fit Pros Course (Coupon Code = PODCAST75) Thanks for listening! Don't forget to leave a review! The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the di About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visi
S1 E10 · Tue, March 08, 2022
[ Javy Caraballo ] Thinking Outside The Marketing Box
Welcome to today’s episode I’m your host Justin Hanover, Success coach with fitness revolution. Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today. Today I have the pleasure of speaking with Javy Caraballo Javy was originally born in Puerto Rico, and was driven from the start. Since he was 16 owning a gym was on his mind, and he got that opportunity in September of 2012. At that time, he had a partner and they opened CrossFit on the Hill in Roxbury, MA. About a year later, through their success they opened a second location which is CrossFit Jeffries Point/EastieFit. After navigating a couple of years with both locations as a partnership it was decided to separate the business and in May 2016 he became sole owner of CrossFit Jeffries Point/EastieFit. Javy is driven to lead and to raise those up around him Javy shared his journey within our conversation and opened up on the difficulties he was experiencing when it came to marketing. Until an idea clicked with him after looking at his data. He decided to focus his efforts towards the Spanish speaking demographic and he experienced a positive shift. This is a great story to open your mind up to thinking differently with how you market. How are you breaking through the noise? To engage with Javy visit his site below: Website Instagram Thanks for listening! Don't forget to leave a review! The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed. Join our email newsletter for access to over 15 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution. About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Justin Hanover: Justin Hanover is our leader in business development. Bringing his entreprene
S1 E9 · Thu, March 03, 2022
[ Tony Gentilcore ] Building A Successful Facility That Fits Your Lifestyle
Welcome to today’s episode I’m your host Justin Hanover, Success coach with fitness revolution. Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today. Today I have the pleasure of speaking with Tony Gentilcore Tony has been a personal trainer and strength coach since 2002. He is one of the co-founders of Cressey Sports Performance where he served as coach from 2007-2015. He now owns and operates his own personal training studio in Boston, MA called CORE. He's also a prolific writer with his work routinely featured in publications such as T-Nation.com, Men's Health, Women's Health and the Personal Trainer Development Center. In addition he's also the co-author of the Complete Shoulder & Hip Blueprint. This was just a great conversation with someone that not only has done well in his career but is having an impact within the fitness industry. We dove into his business and he broke down how he structures his service and operates his facility in a way that best fits his lifestyle. Then we tackled the writing side where he shared tactics around improving your writing and how to better utilize this approach within your business. To engage with Tony visit his site below: Website Instagram Complete Shoulder and Hip Blueprint Thanks for listening! Don't forget to leave a review! The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed. Join our email newsletter for access to over 15 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution. About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Justin Hanover: Justin Hanover is our leader in business development. Bringing his entre
S1 E8 · Tue, March 01, 2022
[ Greg Justice ] Navigating The Journey Of Life And Business
Welcome to today’s episode I’m your host Justin Hanover, Success coach with Fitness Revolution. Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today. Today I have the pleasure of speaking with Greg Justice Greg Justice is a bestselling author, speaker and fitness entrepreneur. He opened AYC Health & Fitness, Kansas City’s Original Personal Training Center in 1986. Greg is the co-founder and CEO of Scriptor Publishing Group, and the Chief Fitness Officer of EndlessRope. He was inducted into the National Fitness Hall of Fame in 2017. Greg writes feature articles for many industry publications including Club Industry magazine, IDEA Fitness Journal and Personal Fitness Professional magazine and on the Advisory Board of Personal Fitness Professional magazine. He has authored or co-authored more than 30 books. This was such a special conversation to be able to talk with a veteran in the industry that has helped shape how a lot of fitness businesses operate today. His story is eye opening and one I know you will find insightful. Greg uncovered his path to where he is now, and how his mindset has shifted from just starting out to where he is now. He also discussed how he processed the opportunities that presented themselves to him along the way and how he knew which ones to pursue. Often an area that can send most down the wrong path. To engage with Greg visit his site below: Fitness Facility Website Scriptor Publishing Website EndlessRope Thanks for listening! Don't forget to leave a review! The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed. Join our email newsletter for access to over 15 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more inform
S1 E7 · Thu, February 24, 2022
[ Garrett McLaughlin ] Using Webinars To Drive New Leads
Welcome to today’s episode I’m your host Justin Hanover, Success coach with Fitness Revolution. Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today. Today I have the pleasure of speaking with Garrett McLaughlin Garrett McLaughlin is a healthcare licensed athletic trainer, strength & conditioning coach, and certified active release techniques provider who loves helping others achieve their desired health and fitness goals. He currently operates inside of Motiv8 Fitness in West Bloomfield, Michigan as well as online. Garrett received a BS in Athletic Training/Sports Medicine from Quinnipiac University and a MS in Physical Education: Sport and Fitness from Florida International University. Aside from his strong educational background, Garrett credits much of his knowledge and skills from many great mentors throughout the years. He has spent significant time applying his knowledge in the field by completing internships with the University Maryland Sports Medicine Department, North Carolina State University Sports Medicine Department, Graduate Assistantship with Florida International University Sports Medicine, and provided sports medicine coverage at the United States Olympic Training Center (Chula Vista), Boston Marathon, USTA Dunlop Orange Bowl, amongst other things. Within our conversation he really opened up and shared what has been working and what hasn’t been working. He operates his business out of an existing training facility which allows him to keep his overhead low and change up his work environment. His focus is in the running community and has found success through webinars to drive new leads and members. Which of course we dive into. So let’s jump in and bring Garrett on. To engage with Garrett McLaughlin visit the links below: http://garrettmclaughlin.com https://www.facebook.com/gmclaughlin922 https://www.instagram.com/gmhealthfit/ Thanks for listening! The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direct About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visi
S1 E6 · Tue, February 22, 2022
[ Jay Croft ] Marketing To The Over 50 Demographic
Welcome to today’s episode I’m your host Justin Hanover, Success coach with fitness revolution. Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today. Today I have the pleasure of speaking with Jay Croft Jay Croft is a veteran communicator with more than three decades of experience. Jay is a former newspaper journalist who also worked in marketing and communications for some of the country’s biggest corporations. He created Prime Fit Content in 2018 to show fitness professionals how to reach more people over 50, who represent a powerful, lucrative demographic that is largely overlooked by the fitness industry. He also hosts his own podcast, Optimal Aging, writes for fitness organizations and publications, and contributes to CNN and WebMD. Within our conversation we dove into marketing strategy especially around attracting the over 50 demographic. He hit on the importance of creating clear communication channels that easily portrays your values and process on how you serve. A direct quote from Jay “ If you are not making time to tell your story then you are missing the boat on other areas within your business. So get ready for a great conversation around a marketing perspective that sets you up for long term success. So let's jump in and bring Jay on the show. To engage with Jay Croft visit the links below: PrimeFitContent.com https://www.facebook.com/jaycroft instagram/primefitcontent Thanks for listening! The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed. Join our email newsletter for access to over 15 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution. About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/<
S1 E5 · Thu, February 17, 2022
[ Dani Almeyda ] Creating A Strong Referral Culture
Welcome to today’s episode I’m your host Justin Hanover, Success coach with fitness revolution. Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today. Today I have the pleasure of speaking Dani Almeyda Dani Almeyda is passionately driven to make the world a better place through introducing people to movement and hope. She believes everyone was made to move and that movement is the ultimate prescription to health and happiness. Dani and her business partner, Tim Anderson, have run a gym in Fuquay-Varina, NC for the past 10 years and have seen continued growth and opportunities. Dani and Tim are also owners of Original Strength, a continuing education company that works with healthcare and fitness providers, as well as a book publishing company. Together Dani and Tim both travel around teaching workshops and speaking at events. She is a proud mother of 2, the wife of a firefighter, and heavily involved in her community. Within our conversation we hit on everything from marketing, retention, major challenges and expanding into the online world. So I just wanted to highlight one of the major takeaways that she brought up and it was around the strong referral culture they created within her facility. If you are not bringing in regular referrals this will be one for you to take in. To engage with Dani Almeyda visit her links below: @daninicolea @original_strength Thanks for listening! The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed. Join our email newsletter for access to over 15 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution. About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Justin Hanover:<
S1 E4 · Tue, February 15, 2022
[ Lindsay Vastola ] Becoming An Effective Leader By Raising Your EQ
Welcome to today’s episode I’m your host Justin Hanover, Success coach with fitness revolution. Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today. Today I have the pleasure of speaking Lindsay Vastola Blending her extensive service industry experience in both corporate management and fitness entrepreneurship, Lindsay Vastola energizes success-driven professionals with her out-of-the-box presentations, creative workshops and courses, and by curating conversation on issues that impact all facets of business and life…all grounded in the proven principles of Emotional Intelligence (EQ). Lindsay is the founder of VastPotential and Body Project, served as the editor-in-chief of Personal Fitness Professional (PFP) magazine, serves on industry advisory boards, and is a speaker and educator across industries. Basically if you care about performing at a higher level in life and in business this conversation with Lindsay will deliver. Our focus was around emotional intelligence and how that affects your decisions as a leader. She also shares some valuable tactics to boost your emotional intelligence. To engage with Lindsay Vastola visit her links below: Website: www.lindsayvastola.com Facebook : https://www.facebook.com/lindsay.vastola Instagram: https://www.instagram.com/lindsayvastola Thanks for listening! The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed. Join our email newsletter for access to over 15 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution. About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Justin Hanover:<br
S1 E3 · Thu, February 10, 2022
[ David Crump & Joe Drake ] Developing High Quality Trainers
Welcome to today’s episode I’m your host Justin Hanover, Success coach with fitness revolution. Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today. Today I have the pleasure of speaking with David Crump and Joe Drake David Crump is a personal trainer, industry-recognized speaker, fitness business strategist, and the COO of Axiom Fitness Academy, one of the premier personal training schools in the United States. He is also the former training and content manager for Fitness Revolution, where he oversaw continuing education and all things start-up related. Joe Drake, MS, is an experienced educator, coach, and entrepreneur with over 15 years of experience in the industry getting results. As the CEO of the Axiom Fitness Academy, a hands-on fitness education company in South Florida, Joe helps aspiring fitness professionals go from getting certified to finding success in a competitive industry. Within our conversation we dove into the major issues in the training space for new people coming in and how they are developed. This is so important for gym owners because the quality of your service and business comes down to your team. Axiom is making it easier for gym owners by making sure the training knowledge is solid as well as the business side. If you have a team then you will want to pay attention during this conversation. To engage with David and Joe visit their sites below: Website: http://axiomfitnessacademy.com Instagram: https://www.instagram.com/axiomfitnessacademy/ email: david@axiomfitnessacademy.com / joe@axiomfitnessacademy.com Thanks for listening! Don't forget to leave a review! The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed. Join our email newsletter for access to over 15 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, a About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visi
S1 E1 · Fri, February 04, 2022
[ Mark Greenwood ] Building A Successful Fitness Business Through Life Transitions
Welcome to today’s episode, I’m your host Justin Hanover, Success Coach with Fitness Revolution. Before we dive in and bring on today’s guest, I wanted to share a little about what you can expect to hear and who we have joining us today. On this episode, I spoke with Mark Greenwood who is the owner of Ultimate Wellness. Mark is recognized as one of the leading medical fitness professionals in the Philadelphia area. His mission is to make the world a better place one healthy lifestyle at a time. He is a dedicated husband to his wife Kristin and father to his three children Emma, Molly, and Jack. Now within this episode, Mark shares some amazing insights around what we personally go through on the business journey. From getting married and starting a family to deciding when to leave his full-time job and bet on himself. These are huge decisions that we all struggle with in some form. Mark does an excellent job breaking those down along with providing actionable advice for you to apply to your business. To engage with Mark Greenwood visit his sites below: Website: www.ultimatewellnesslifestyle.com Facebook: Ultimate Wellness Instagram: ultimatewellnesslab email: mark@ultimatewellnesslifestyle.com Thanks for listening! The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed. Join our email newsletter for access to over 15 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution. About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Justin Hanover: Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set range
S1 E2 · Fri, February 04, 2022
[ Dean Carlson ] Financial Fitness! Make Every Dollar Work For You.
Welcome to today’s episode I’m your host Justin Hanover, Success coach with fitness revolution. Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today. On this episode, I spoke with Dean Carlson. Dean believes that health & fitness professionals and gym owners do some of the most important work in the world, and deserve to make a great living doing what they love. Having scaled and sold one training gym in a seven-figure deal, he is still an active co-owner with his wife Nancy of another training gym, Cr8 Fitness, which keeps his knowledge of the fitness space current and practical. His mission is to help health and fitness entrepreneurs and gym owners create businesses that are wildly profitable and easier to run. Now within this episode Dean talks all about financial fitness. And How life changing it is for you the owner when this area is on point. If you want to learn how to make every dollar you have coming into your business work for you then this is a must episode to listen to. To engage with Dean Carlson visit his sites below: Website: http://FitForProfit.com Thanks for listening! The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed. Join our email newsletter for access to over 15 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution. About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Justin Hanover: Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems. Want to connect directly with Justin Hanover? Check out is social pages: <a href='https://www.facebook.com/justin.han
S1 E1 · Wed, December 29, 2021
Fitness Business Freedom Launch
Hey there! Welcome to the Fitness Business Freedom show! I am your host, Justin Hanover. I recorded this quick but important episode to give you some insight as to what you can expect to be coming your way. We have tons of value packed episodes coming out weekly discussing what is working now as well as specific topics from guest experts. So, be sure to hit subscribe and get ready to finally learn the answers to your biggest questions. Dedicated to your success! About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ About Justin Hanover: Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems. Want to connect directly with Justin Hanover? Check out is social pages: Facebook Instagram Fitness Business Freedom is produced by Nick Berry , Kelly Berry , Justin Hanover , and FCG .
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