The Platform Marketing Show
The more LOCAL your marketing is, the better. Learn from the most creative real estate agents in the country how they are using the "Platform" local marketing strategy to build a community brand that attracts warm listing leads and referrals.
Wed, April 16, 2025
How We Film Creative Listing Videos That Get 50,000 Views
Chris and Jaelin Moldenhauer (a husband & wife Realtor team in Montana) share how they’ve quadrupled their GCI in the last year using the “Platform” marketing strategy.
Wed, March 26, 2025
Why I Stayed With Platform For 7 Years (And Counting)
Jill Lightfoot (Realtor, Ohio) shares the biggest lessons she’s learned scaling her business from $3m to $15m using the Platform marketing program.
Tue, March 11, 2025
Marketing So Good Your Listing Appointments Are Just Formalities
Erin Pernice (Realtor, Ohio) shares how she leveraged the “Platform” marketing strategy to grow her business by $5m in sales volume.
Wed, March 05, 2025
The Marketing I Used To Sell $13M In My First Year As A Realtor
Jaime Fearing (Realtor in Wisconsin) shares how the "Platform" marketing strategy helped her close 44 deals in the first year.
Thu, February 13, 2025
Why Most Realtors Shouldn't Hire A Coach (And The Exceptions That Prove The Rule)
Lindsey Litton shares why most coaching doesn't work, and why she created a new coaching paradigm for real estate agents to level up their business and lives.
Thu, February 13, 2025
A Cool Example Of The “Lighthouse Marketing Strategy” For Realtors
Christy Cox (Realtor, Mississippi) shares how blessing local small business owners has transformed her business.
Mon, February 03, 2025
How I Get A New Client Per Every $500 I Spend On Marketing
Chantal Bullock (Realtor in Mohave County, Arizona) shares how she more than doubled her GCI in less than a year using the “Platform” marketing strategy.
Thu, January 16, 2025
2024 Platform MASTERMIND: Max Rymer: How To Apply The "Lighthouse Strategy" To Google Marketing
A recorded session from the 2024 Platform Realtor mastermind.
Tue, January 14, 2025
2024 Platform MASTERMIND: GIRLS WITH GRIT: How To Build A 6 Figure Sphere
A recorded session from the 2024 Platform Realtor mastermind.
Tue, January 14, 2025
I Hired Platform Marketing 9 Months Ago, And Here's What Happened
Josh Burnett (Realtor, North Carolina) shares how he nearly tripled his sales using the "Platform" marketing strategy.
Mon, January 13, 2025
2024 Platform MASTERMIND: Jackie & Adam Williams: Proactive Tax Strategies For Real Estate Agents To Keep More Of Your Money
A recorded session from the 2024 Platform Realtor mastermind.
Mon, January 13, 2025
2024 Platform MASTERMIND: Isaac Morehouse: Why "Nearbound" Is The Future Of Marketing
A recorded session from the 2024 Platform Realtor mastermind.
Fri, January 10, 2025
2024 Platform MASTERMIND: Eric Daniels: The Hidden History Of Private Property In The United States
A recorded session from the 2024 Platform Realtor mastermind.
Thu, January 09, 2025
2024 Platform MASTERMIND: Jerrid Sebesta: Life Undeferred: How To Break Through Personal And Business Plateaus
A recorded session from the 2024 Platform Realtor mastermind.
Wed, January 08, 2025
2024 Platform MASTERMIND: Tim Chermak: 10 Things I Learned From 10 Years At Platform Marketing
A recorded session from the 2024 Platform Realtor mastermind.
Fri, January 03, 2025
2024 Platform MASTERMIND: Tim Chermak: 10 Things I Learned From 10 Years At Platform Marketing
A recorded session from the 2024 Platform Realtor mastermind.
Thu, December 19, 2024
How Kara Farrar Grew Her GCI Beyond $1 Million Dollars
Kara is a Realtor in North Carolina who has been implementing the "Platform" marketing strategy for 18 months.
Wed, December 11, 2024
How To Use A Local Facebook Group To Sell 75+ Homes A Year
Kerri Denney (Realtor, Alabama) shares how she sold 75 homes in her very first year living in Huntsville by combining her Platform marketing strategy with a local Facebook group.
Wed, December 04, 2024
How To Use A Local Facebook Group To Sell 75+ Homes A Year
Kerri Denney (Realtor, Alabama) shares how she sold 75 homes in her very first year living in Huntsville by combining her Platform marketing strategy with a local Facebook group.
Thu, November 28, 2024
How To Build A Brand In A Community You're Not From
Jamie Tulak (Realtor in North Carolina and cofounder of "Girls With Grit") shares the real story of how she built a real estate business from scratch in a brand new city and state where she didn't know anybody.
Thu, November 14, 2024
How I Grew My GCI By Nearly 50% (Even In A Down Market)
Julianne Carney (Realtor, Tennessee) shares how she jumpstarted her business after having 6 months in a row with zero closings.
Wed, November 13, 2024
How Platform Marketing Quadrupled My Sales From $5M To $20M
Tara Tice Fleming (Realtor, Arkansas) shares how she discovered the “Platform” marketing strategy, and the specific social media ads she’s used to quadruple her GCI.
Fri, November 08, 2024
How To Sell 100 Homes A Year With Local Community Events
Lana Rodriguez (Realtor, Colorado) shares how she sells over 100 homes a year WITHOUT buying leads.
Tue, November 05, 2024
The Ultimate Work-Life Balance Strategy For Realtors
Brandi Long shares how she consistently closes 100+ transactions a year without working on Sundays.
Wed, September 18, 2024
A Referral Marketing Strategy That Actually Works
Jennifer Poulson (Realtor in Utah) shares how she has used the “Platform” marketing strategy to get more listing leads from her sphere.
Tue, September 10, 2024
How I Replaced My $5,000/Month Zillow Budget When It Stopped Working
Marc Hedlund (Realtor in North Dakota) shares how he nearly doubled his business after quitting Zillow leads and investing in his personal brand instead.
Thu, August 29, 2024
How The Platform Marketing "Fuzzy ROI" Strategy Works To Attract More Referrals
Stacey Springer (Realtor in Tennessee) shares how her Facebook ads attracted a small business owner that has since referred her millions of dollars of warm listing leads.
Sat, August 17, 2024
The Client Appreciation Event That Attracted 400 People
Kymerlee Music (Realtor in Georgia) shares how her marketing includes both online and offline strategies, including a recent client event that was attended by 400 people! EPISODE 78
Mon, August 05, 2024
Marketing For Realtors That Works “Even In A Slow Market”
Parker Cermak (Realtor in Minnesota) shares how he added an extra $8m to his sales volume using the Platform marketing strategy.
Wed, July 31, 2024
How To Love On Your Community (And Grow Your Business At The Same Time)
Steph Fortman (Realtor in Wyoming) shares how she has more than doubled her business by promoting her community with her social media content.
Wed, July 17, 2024
Strategies For Spending More Time With Your Family (While Still Growing Your GCI)
Brandon Hedlund (Realtor in Minnesota) shares how he's doubled his GCI by spending MORE time with his family, not less.
Wed, July 10, 2024
The Creative Billboard That Took Me From $6 To $18 Million In One Year (And The Social Media Marketing Plan Behind It All)
Shaina Goedtke reveals how the "Platform" marketing strategy helped her grow her business as a Realtor.
Wed, June 26, 2024
How To Convince Stubborn Sellers To Reduce The Price
Kate Garza (realtor in Rockdale, TX) shares how she's used the Platform marketing program to build her local brand, and how that positioning makes it easier for her to have tough conversations with her clients.
Tue, June 04, 2024
When Long Term Marketing Creates Long Term Results
Sean McDonough (Realtor in North Carolina) shares how he's grown his business using the "Platform" marketing strategy for the past 12 months.
Thu, May 23, 2024
Does the "Platform" Marketing Strategy Work If I'm A Newer Agent?
Chelsea Schmidt shares how she grew her business as a new realtor.
Wed, April 24, 2024
Marketing Lessons Learned Growing From Zero To $60 Million In Sales Volume
Adam Hertz (Realtor in Missoula, Montana) shares how he and his wife Brittni "accidentally" built an extremely successful real estate team.
Thu, April 11, 2024
How To Charge Higher Commissions
Keri Martin (Realtor in Virginia) shares how she strengthened her personal brand with social media marketing, and avoids having to discount her commissions in negotiations with sellers.
Tue, April 09, 2024
So, What's This "Girls With Grit" Thing All About?
Jamie, Lauren, & Tara (the founders of Girls With Grit) share the story of how it all began, and what makes their community of ladies so successful at selling real estate.
Wed, April 03, 2024
The Future Of Buyers Agents (And Some Marketing Ideas To Consider, Following The NAR Lawsuit Settlement)
Grant Botma (founder/CEO of Stewardship Financial) discusses the consequences of the NAR lawsuit with Platform CEO Tim Chermak, focusing on new marketing ideas for ambitious realtors.
Sun, March 31, 2024
How To Get A 15X ROI With Listing Leads
Jae VonBank (Realtor in Minnesota) shares the marketing strategy that generated a 15:1 return on investment, focusing on seller leads.
Tue, March 05, 2024
Thinking Differently About Community "Sponsorships" As A Marketing Strategy
Brandon Smith shares how he created a 20:1 return on his marketing investment by sponsoring youth sports teams in his hometown.
Mon, January 22, 2024
How To Sell 80 Homes A Year With Facebook Ads
Kara Newton (Realtor in North Carolina) shares the specific Facebook marketing she uses to sell 80 homes a year.
Fri, November 17, 2023
Why Realtors Should Have More Than One Marketing System
McKenzie Johnson (Realtor in North Carolina) shares how she combines different lead generation strategies to get the best results.
Mon, November 13, 2023
The Missing Piece In Most Realtors' Marketing Strategy
Amanda Downs (Realtor in Virginia) shares how she finally figured out the missing piece in her local marketing plan as a real estate agent.
Tue, October 24, 2023
So...What Is Platform Marketing?
Platform Marketing founder/CEO Tim Chermak explains what makes the "Platform" marketing strategy so different from other marketing programs for Realtors.
Tue, September 26, 2023
How I Added 5 Deals In 6 Months With The "Platform" Marketing Strategy
Michelle Clemons (Realtor in Missouri) shares the specifics of how she used the Platform Marketing program to generate quick business.
Mon, September 25, 2023
Why I Quit Spending $5,000/Month On Zillow
Nancy Brook (a Realtor in Montana) used to buy leads from Zillow. It worked...until it simply got too expensive. Now she's embracing the "Platform" local marketing strategy and is already seeing results.
Mon, July 24, 2023
How Seth Bailey Generated Listing Leads In His First 120 Days
Seth Bailey (Realtor in Missouri) shares how he generated multiple listing leads within the first few months he started the "Platform" marketing strategy.
Thu, July 20, 2023
The Future Of Small Town Marketing And Small Business Growth
Platform founder/CEO Tim Chermak shares why he's so optimistic about small towns. We are in a unique time in American history where cultural (and technology) trends are making it easier than ever before to live in an affordable small town....but still have access to the amenities that were previously available only in big cities. Recorded live at Platform's "Small Nation" marketing mastermind in Bellefontaine, Ohio.
Wed, July 19, 2023
It Took Two Years, But It Was Worth It
Thom Collier (Realtor in Ohio) shares the local marketing strategy he used to scale his business from $7m to almost $20m in sales volume.
Fri, June 16, 2023
What Happens When You Spend $1,000 Promoting Every Listing Video
Michele Weaver (realtor, NC) shares how she grew her business from $3m to $15m in sales volume by focusing on the social media exposure of her listing videos.
Sat, May 20, 2023
The Specific Kind Of Marketing That Attracts Listing Leads
Molly Myers (realtor in North Carolina) shares how she attracted more seller leads at a higher price point.
Thu, May 11, 2023
How To "Borrow" Listings In A Low Inventory Market
Sandi Smith (Realtor in Florida) shares how she built her local brand as a new realtor by "borrowing" listings. In just her first year full-time as an agent, she's on pace for 50 transactions.
Sat, April 15, 2023
How To Become Famous In Your Small Town
Jenny Graham (realtor in Idaho) shares the local marketing strategies she used to promote her small town, and build a brand for herself in the process.
Wed, April 05, 2023
The Real Reason I Moved Back To KW
Ken Pozek (realtor in Orlando, FL) shares the marketing plan that helped his team sell almost $250 million last year. Over $100m of that volume can be directly tracked to leads from his local Youtube videos. Ken also dives into his recent decision to move back to Keller Williams from Real, and why "rev share" isn't always the most important thing.
Wed, April 05, 2023
Lessons Learned Building A Team That Sells 500+ Homes A Year
Angie Cole (Realtor in North Carolina) shares the specifics of how she built a successful team that sold over $225 million last year, creating $5.5m in total GCI.
Tue, March 28, 2023
How I Doubled My GCI From $150k to $300k In One Year
Stacey Springer (realtor in Tennessee) shares how "fuzzy ROI" helped her double her GCI in just one year.
Sun, March 12, 2023
How To Get Listings Within 90 Days
Autumn Nottingham (realtor in Texarkana) shares how she generated multiple seller leads within her first 90 days using the Platform marketing strategy.
Fri, February 24, 2023
The Free Gift Strategy That Generates A 95% Response
David Durst (mortgage loan officer in Arizona) shares his strategy for staying top of mind and generating referrals from real estate agents. In his very first month he set 4 new appointments with just a $500 budget.
Fri, February 24, 2023
Lead Generation Is Not Synonymous With Marketing
Heather Murray (realtor in Wilson County, TX) shares how she more than doubled her GCI...with only 15% of her business coming from traditional online "leads."
Fri, February 10, 2023
How I Added $4m Sales Volume In My First Year With Platform
Carol Shutt (realtor in Alabama) shares her most effective Facebook ads, video scripts, and marketing strategies she used to grow her business.
Wed, January 25, 2023
Why I Stopped Buying Zillow Leads
Jeremy Hartmark (realtor in Florida) shares why he decided to quit buying Zillow leads, and the marketing strategy he uses instead that grew his sales by 250%.
Fri, January 13, 2023
How We Scaled From $20m to $50m Sales Volume (In Just Two Years)
Jamie Broderick (realtor in Michigan) shares the marketing lessons she learned while growing her team of agents and building her brand.
Sat, January 07, 2023
The Gap Of Getting From 20 Transactions To 40
Shawna Bellendir (realtor in Colorado) shares why she quit CINC and joined Platform Marketing instead...and how that decision helped her scale her business from 20 to 40 transactions per year.
Sat, December 31, 2022
The Ultimate Local Marketing Strategy: Position Yourself As An Expert In Your Community....Who Just Happens To Be A Real Estate Agent
Kim Ross (realtor in Georgia) shares how she is consistently doubling her business every year without buying leads.
Wed, November 30, 2022
What Finally Worked After Wasting Money On Radio, TV, And Direct Mail
Dan Whitacre (realtor in Virginia) shares how he scaled his real estate business to over $30m a year in volume using the "Platform" marketing program.
Sun, November 13, 2022
How To Create Your Own Chamber Of Commerce (As A Local Marketing Strategy)
Michael Grider (realtor in Tennessee) shares how he's built a brand in his community by promoting his favorite local small businesses with his social media ads, rather than talking about himself.
Sat, October 15, 2022
How A Husband/Wife Realtor Team Literally 10x'd Their GCI By Focusing On A Specific Niche
This is an important marketing lesson ESPECIALLY if you're in a big city with more than a couple hundred thousand people. Sarah and Aaron Rose (realtors in Palm Beach County, FL) share why they decided to go all in on marketing to a specific condo community....rather than targeting everyone in their area. The results speak for themselves. They've literally 10x'd their business.
Mon, October 10, 2022
Marketing Prediction For Fall/Winter Of 2022
Tim Chermak shares the ideal lead generation strategy for real estate agents as the housing market shifts.
Sat, September 03, 2022
Don't Chase Leads, Get Them To Call YOU
Kim Mills (realtor in Georgia) shares what happened to her business in the first 2 months after starting the "Platform" marketing strategy.
Sun, August 28, 2022
How Realtors Can (Literally) 10X Your Facebook Ad Results
Bill Catlett (realtor in Lincoln Nebraska) shares the creative strategy he used to get more listings using the "Platform" marketing strategy.
Sun, August 28, 2022
Too Good To Be True? How Sara Medina Picked Up 3 New Clients In Her First 4 Weeks Using The Platform Marketing Program
Sara Medina (realtor in Solano County, CA) shares her results from her very first month implementing the "Platform" strategy.
Tue, August 23, 2022
What To Expect After 6 Months Of The Platform Marketing Program
April Jarunas (realtor in Lancaster, PA) shares her honest thoughts on her first 6 months of the Platform Marketing program.
Sat, August 20, 2022
There's Quality In The Quantity
David Recendez (realtor in North Carolina) shares how he tripled his GCI by focusing on creating more retargeting ads using the Platform strategy.
S1 E31 · Tue, July 12, 2022
What's A "Realistic" Marketing Budget?
Jess LaCour (realtor in Gillete, WY) shares how she personally sells over 200 homes a year...without a traditional team.
S1 E31 · Mon, June 13, 2022
How To Multiply Your Sphere
Christine Sparks (realtor in Knoxville, TN) shares how she doubled her volume from $16m to over $30m, but NEVER makes cold calls or chases cold leads.
S1 E30 · Wed, June 01, 2022
How To Attract More Listings
Tanya Gilmore (realtor in Ukiah, California) shares what changed in her business within 10 months of starting the "Platform" marketing strategy.
S1 E29 · Sat, May 21, 2022
An Unexpected Benefit Of Investing In Local Marketing
Mini Episode! Anngela Musgrave (realtor in Idaho) shares the creative way she leverages her social media marketing to help get her buyer's offers accepted.
S1 E28 · Sat, May 21, 2022
How To Get FSBO Listings Without Making Any Cold Calls
Mini Episode! Heather Mutz (realtor in TX) shares how her marketing convinces frustrated homeowners to reach out to her....after they try to sell their home on their own.
S1 E27 · Wed, May 11, 2022
What To Do If You're A Realtor In A Small Town
Ashley Goodrich, Taylor Onken, & Heather Mutz share the specific ads they used to build hyperlocal brands in their small towns, and become THE go-to agent in their communities.
S1 E26 · Wed, May 11, 2022
Thoughts On The Future Of Real Estate Marketing
Jocelyn Deal (realtor in Indiana) shares the local marketing ideas that added over $10m to her annual production, while discussing how things will change over the next few years in real estate.
S1 E25 · Thu, May 05, 2022
The Most Productive Realtor In The United States
Lea Arndt (realtor in Texas) shares how she sells 40+ homes a year, while still working a full-time job as a teacher AND prioritizing her family.
S1 E24 · Tue, May 03, 2022
How To Grow From 40 To 60+ Transactions A Year
Jason Neuhaus (realtor in Wisconsin) shares how his local connection strategy with small business owners helped him grow his business by 50% in the past year.
S1 E23 · Fri, April 29, 2022
How To Convince Your Husband To Invest More In Marketing
Jamie Crouch (realtor in NW Arkansas) shares how she convinced her husband to give the "Platform" marketing strategy a try. He was skeptical. It paid off...she has since added over $200,000 to her GCI.
S1 E22 · Wed, April 06, 2022
How Quickly Can You Get Listings?
Leslie Melton (Texas), Jennifer Kitchen (Ohio), and Amanda Kerstetter (Oklahoma) share how they all generated warm listing leads in the first 90 days of using the "Platform" marketing strategy.
S1 E19 · Sun, March 06, 2022
Time Is An Ingredient, Not A Metric
Patrick Chamberlin (realtor in Tucson, Arizona) shares how he grew his GCI from less than $30,000 to nearly $400,000 in less than 3 years.
S1 E21 · Sun, March 06, 2022
Spending Your Life Savings On Marketing Thinking "This Better Work"
Renee Scott (realtor in Lee County, FL) shares what happened when her husband was laid off, and suddenly she HAD TO figure out how to make money as a realtor.
S1 E19 · Sun, March 06, 2022
How Successful Realtors Invest Their Profits
Malia Smiley (realtor in Dunedin, FL) shares how she has more than tripled her GCI, and used the profits to invest in Airbnb rentals.
Fri, January 28, 2022
What To Do When You Don't Have A Sphere To Rely On For Referrals
Beth Lynn shares her story of moving to a new town, and nearly 10x'ing her GCI (even though she didn't have a sphere, friends, or family to rely on for referrals). She's grown from $50,000 to nearly $500,000 GCI using the Platform marketing strategy.
Wed, December 22, 2021
What To Do When You've Already Tried Every Coaching Program, Mastermind, And Marketing Company
Brittany Ovbey shares why the typical programs like Tom Ferry, Buffini, and Craig Proctor left her feeling frustrated....and what she tried that finally worked.
Wed, December 08, 2021
How To Take 3 Months Off A Year (And Still Double Your GCI)
Diane Tharp shares how she made a goal to pay to fly her family to New Zealand (13 round trip tickets)....and she did it! In fact, she regularly takes several months off every year. Diane's business has doubled since she started the Platform strategy, and in this episode she shares exactly how she did it.
Wed, November 24, 2021
How To Spend Money To Make Money (Even When You Don’t Have Any Money To Spend)
Jill Lightfoot shares how she quadrupled her GCI by aggressively investing in local marketing....even when she didn’t have the money.
Wed, November 17, 2021
How To "Retire" (And Still Make $275,000 In GCI)
Karen Bataille shares how she quadrupled her real estate business from just $60k a year in GCI to $275,500...all while working only 4 days a week (and making time for cross country motorcycle trips).
Thu, September 30, 2021
Tripling Your GCI (While Still Being An Amazing Mom And Wife)
Veronica Bradley shares how she rapidly scaled her business.....while still making time for what matters most. Veronica is a real estate agent in New Braunfels, Texas.
Fri, August 27, 2021
The Power Of Having Just One Video Go Viral
Neal Cox more than tripled his GCI after investing into more consistent content marketing in his home market of Louisville, Kentucky.
Thu, July 15, 2021
How To Grow From $2m To $20m
Jessica Ford shares the specifics on what she did to literally 10x her business using the “Platform” strategy.
Thu, July 01, 2021
The “VIP” Client Gift Strategy That Can Triple Your GCI
Karen Hall invests over $20,000 a year into her VIP client gifts (not all clients become VIP’s). The result? Because of inbound leads and more referrals, her business has tripled....even in what’s arguably the most competitive real estate market in the entire country: Washington DC.
Wed, June 30, 2021
The Facebook Ads She Used To Generate 4 Listings In Her First Month
Taylor Onken (realtor in Marshall, Minnesota) shares how she generates listings even in a low inventory seller's market. Taylor lives in SW Minnesota, where the nearest "city" still only has 15,000 people!
S1 E8 · Thu, May 27, 2021
The "Compound Interest" Of Marketing: Lessons Learned Going From $36,000 GCI To $250,000
Anngela Musgrave (realtor in Boise, Idaho) shares how her long term perspective on local marketing has created far better results than what most agents do.
Tue, May 11, 2021
It Took About 6 Months To Work (And Then Her Business Exploded)
Florida realtor Amy Lucas shares how her patience with the “Platform” marketing strategy led to a $150,000 increase in GCI.
Wed, April 28, 2021
The Local Video Marketing Strategy To Scale From $7m to $30m In Sales Volume (Without A Team)
Ryan Clegg reveals how he added over $500,000 to his GCI by filming videos about his county (and the creative business deal he made with a local videographer).
Thu, March 25, 2021
A Small Town Success Strategy For Ambitious Agents
Amanda Galindo shares the local marketing ideas she uses to sell over 50 homes a year (with 80% of those clients coming from referrals and sphere!)
Thu, March 25, 2021
The Business Model That Sells $20M Of Homes Every Year (Without Buyers Agents)
Shane Saunders shares the unique "showing assistant" business model he uses to sell $20 million a year without showing homes.
Thu, March 25, 2021
$150,000+ GCI Growth In A Rural Town Of Less Than 10,000 People
Heather Mutz shares how she used the "Platform" strategy to build a local brand in her small town....that added over $150,000 to her GCI.
Thu, March 25, 2021
How To Free Up Your Weekends To Spend More Time With Your Family
Justin Liller shares his local video strategy for selling over $20 million of real estate every year in a 2nd home vacation market.....while still enjoying weekends with his family.
Thu, March 25, 2021
How To Build A Small Team That’s Actually Profitable
Steve and Leslie Remy share how they've successfully built a small team (quality over quantity) where each agent makes 6 figures of GCI.
loading...