In “Marketing #Unfiltered," you don’t just learn awesome stuff to help you figure out marketing, you get the BTS scoop of building a business — the hilarious, the traumatic, and the “omg thank god I’m not the only one.” Hi! ✋🏻 I’m Sophia Parra and I’m a social media strategist for coaches. For years I ran an agency where I helped multiple six figure and seven figure coaches create content and strategies that build their following and drive traffic to their offers. My guests and I swap biz horror stories AND share notes around the strategies that took things to the next le...
Tue, April 15, 2025
We often think client acquisition has to slow down when the economy gets tough. But what if there's a better approach that works regardless of economic conditions? That's why I was thrilled to welcome back Chris Williams to Marketing #Unfiltered. She shares her proven strategies for finding ideal clients even during what she calls a "trust recession"—and how to connect with them in ways that feel natural and empowering. We cover: ➡️ The reality of today's "trust recession" and how smart businesses are adapting ➡️ Why inviting prospects onto your "bench" instead of directly into your "house" changes the client relationship ➡️ Chris's unique approach to empowering prospects through their buying journey ➡️ The business lessons that have transformed her approach since her last appearance ➡️ Behind-the-scenes insights into her upcoming book project ➡️ The most valuable investments she's made in her business growth If you're feeling the squeeze in your client acquisition strategy, this episode delivers actionable strategies you can implement immediately. Resources mentioned on the episode: ➡️ Where to Find Clients in ANY Economy mini-course: https://chriswilliams.kartra.com/page/bundleWTFPC ➡️ For access to Chris's exclusive masterclass, email: info@shineabundancenow.com
Wed, April 09, 2025
What if one simple strategy could consistently convert your audience—without needing sales calls or pushy DMs? In this episode of Marketing Unfiltered , I’m breaking down my Q+A Day Strategy—the one that had a 100% conversion rate in 2023 and a 93% conversion rate in 2024. (Yep. Not a typo.) This isn’t a fluke—it’s repeatable, and you can run your first Q+A Day immediately after listening. Inside this episode, I’m sharing: ✨ Exactly how Q+A Day works ✨ The non-negotiable boundaries that protect your energy and boost conversions ✨ Templated email examples you can swipe to promote your own Q+A Day ✨ How to answer questions in a way that leads to sales (without being weird) ✨ Plus creative ways to repurpose and expand the impact of a single Q+A The best part? This is actually an episode inside of my brand new private podcast, For the Love of Marketing. So you’ll get a taste of what’s inside — where 13 guest experts are sharing real-time strategies in 15-minute power episodes. Hint-Hint: You are literally leaving money on the table by not listening! It's JUICY. Start listening here → gotocoach.club/fortheloveofmarketing
Tue, March 25, 2025
As someone who's planning a maternity leave, this episode was everything I needed. Perfect for you if: ➡️ You're pregnant, and want to take time off to enjoy your baby ➡️ You want to take time off to enjoy a wedding, sabbatical, or whatever else comes to mind! We cover things like: ➡️ What are the biggest misconception most pregnant entrepreneurs have about maternity leave? ➡️ Which limiting beliefs should pregnant entrepreneurs be mindful of? ➡️ What do pregnant business owners need to know about taking time off? ➡️ What’s the first step? ➡️ We also touched on lots of logistics. Like automations, hires, how long maternity leave should be, and things like that — but she made such an incredible point that I absolutely loved. And it's changed my whole approach on this. ➡️ I also asked her if she has ever seen a pregnant entrepreneur actually make MORE money during their maternity leave? (Hint: She said "ABSOLUTELY".) It's juicy, y'all. Resources mentioned in this episode: If you're getting ready for maternity leave, you should get your hands on this Planning guide: https://www.spaciousmamas.com/PlanningGuide This guide will help you take the first step in planning your leave by clarifying both your personal and business needs. With this clarity, you’ll be ready to build a strategy that works for you and your business!
Tue, March 18, 2025
Holy crap. This one is juicy. Here's what we're covering... 1️⃣ What the heck is your distinctive edge? 2️⃣ The actual PHASES of getting clear on your distinctive edge with clear examples and action steps so you can move through this on your own If you've been struggling with: ✅ Your offer ✅ Your message Or ANY clarity at all around how to stand out in a saturated market, you absolutely need this work, and you're going to love Megan. We also talked about motherhood in business (she had TWINS one year ago and has continued to kill it in business), and also any takeaways on social media because she's got some of the best content on the inter-webs. Resources mentioned on the call: Don't forget to grab Megan's Business Story Blue Print: www.meganyelaney.com/business-story-blueprint This is a blueprint and template helping you to craft a powerful business origin story that sets you apart, builds trust, and inspires clients to work with you. It is very juicy. I highly recommend it.
Wed, February 26, 2025
If you struggle thinking you’re boring and don’t have any stories to tell, this is a good one for you. Inside, we’ll cover: Adopting a "storytelling-first" approach to marketing - and examples of what that looks likeWhat makes storytelling so hard and complicatedA step by step framework for making storytelling doable (and even EASY) And more. Resources: Don’t forgot to download her STORY FORMULA: www.lightbeamers.com/formula That’s where you’ll get her story framework that will help you harness your own story and begin sharing it in a more powerful, helpful way.
Wed, February 19, 2025
Let’s talk about finding your launch style! In this episode I asked her things like: What is some cookie cutter advice when it comes to launching that drives you crazy? Is there something specific that’s working in 2025? Where do most people get stuck with launching? What are some SIGNS that shows someone their launch style isn’t working — so they can start unlocking a new way of doing things? Is it possible to launch WITHOUT webinars and challenges and all the things — especially for people who freeze at the idea? Are there some sales or launch strategies that work better than others? What are micro actions for sales momentum and why are they so important? Resources: ➡️ Get on the waitlist for her upcoming program, Your Launch Style https://www.traciepatterson.com/interest_yls “When you’re tired of launches wearing you out, wondering why them and not you, or where are the results you used to get, join us in Your Launch Style™. This program helps you create a custom launch strategy that fits your energy, your offers, and the seasons of life you're in now. Let's stop conforming and start launching your way.” ➡️ Get her workshop series: Micro Actions for Sales Momentum: https://www.traciepatterson.com/micro-freebie
Thu, February 13, 2025
We all want more meaningful connections, but how do we actually make them happen? Like, you see someone online and think, Damn, this girl should be my friend—but what’s the next move? 👀 That’s exactly what I’m diving into with Ciara Rubin—bestselling author, YouTuber, and soon-to-be author of a book all about friendship. In this episode, we cover: ✨ Where to actually find new connections (because it’s not as easy as it used to be) ✨ What even is a connection? And how do you know when it’s worth pursuing? ✨ Turning connections into real friendships—without coming off weird ✨ Her Red Light / Green Light / Yellow Light strategy for deciding when to go all in on a friendship And so much more! If you’ve ever struggled with making (or keeping) friends as an adult, this episode is packed with gems. Resources from Ciara: 📲 Follow her on Instagram: https://www.instagram.com/ciara.rubin 📺 Subscribe to her on YouTube: https://www.youtube.com/@CiaraRubin 💡 Explore all her work: ciararubin.com 📖 Grab her bestselling book: https://ciararubin.com/yak-book-sales-page/
Tue, February 04, 2025
Tired of the same old sales strategies? There’s another way. We tend to think the only way to sell is through webinar launches, sales calls, 5-day challenges, or maybe an evergreen funnel if we’re feeling fancy. They all work—but they’re not the only way to sell, no matter what some online guru says. That’s why I loved this convo with Nicki Krawczyk . She created the Circuit Sales System —a genius hybrid of live launching and evergreen that takes the best parts of both. It’s also how she 40X’d her revenue in under two years . (Yeah. Forty .) We cover: The biggest mistakes people make when selling Why live launching actually works against smaller brands How the Circuit Sales System changes the game The behind-the-scenes of selling your IP (yep, Nicki actually sold the course she created on this!) If your sales process feels stuck or stale, this episode might be exactly what you need to shake things up. Resources mentioned on the episode: Get all full breakdown for the Circuit Sales System here: www.circuitselling.com
Tue, January 28, 2025
Escaped your corporate zombie day job and ready to build a business that lets you ditch back-to-back Zoom calls? This episode is for you. Brenda is a pro at creating sales systems that give you the freedom you dreamed of when you left the 9-to-5 grind. We’re diving into her no-call sales method and so much more, including: What it means to be aligned AF in life and business. How to make potential clients feel seen and valued—without hopping on a discovery call. The biggest mistakes people make on the road to $10K months (and how to avoid them). Brenda’s step-by-step method for creating freedom-focused sales. Ready to take action? Join her $9/month membership for aligned entrepreneurs: https://www.skool.com/aligned-af-community-4419/about Learn the complete No-Call Sales Method here: https://www.brendarigney.com/getting-to-10k-months
Tue, January 21, 2025
Today’s episode is pretty damn fascinating. Jaime Bell is a lawyer who knows her sh*t, let me tell ya. We talk about… ➡️ Non-negotiable contracts you need to be using that you’re … not. ➡️ Things that need to exist on your website that will cost you $500 if you don’t have ‘em ➡️ How to avoid chargebacks ➡️ What your options are if you find out someone’s stealing your content …and so much more.
Tue, January 14, 2025
If you feel like you struggle to create content that actually sounds like you with AI ... this is the episode for you. Here's what to do: Listen to the episode and hear Kristin coach me as I go through the exercise Then go to this link and do it yourself. https://cheers.districtbrandbar.com/brand-voice-mixer Add an INCREDIBLE asset to your business, that will save your hours every week.
Tue, January 07, 2025
Today we’re talking about setting yourself up for more clients in 2025. I’ll walk you through 4 things you can do right now – that have nothing to do with running a new year sale that will totally burn you out – so you can bring in more clients in 2025 without all the hoopla. Get ready for some CLEAR next steps so you can take action on each of these items. PS: Want more marketing support in 2025? It might be time to join Pocket CMO. Book a free Client Attraction Audit >> here if you're 100% interested in working with a coach, but not sure if Pocket CMO is the place for you.
Wed, November 27, 2024
Most of the A-list coaches on the internet use WorkPlayBranding for their visuals for a REASON. Their eye for storytelling in their branding is top-notch. That's why I was STOKED to have Lyrik on the show. She walked us through: The big mistakes business owners make when it comes to their visual strategy If a visual strategy *truly* increases results? What’s the difference between launch branding and your overall branding — or is there a difference? How to reverse engineer your launch or event to come up with your visual strategy Why you should NOT be using the same photos for years Tips for planning your brand shoot... And SO much more. Resources to stay in front of Lyrik: Follow her company on Instagram @workplaybranding Check out all her goodies and resources on her website: workplaybranding.com
Thu, November 07, 2024
We've got the one and only Heather Sager on the show! Heather is a Speaking Coach and Business Mentor, helping you turn your voice into your best marketing asset for growing your business. She is a former consulting executive turned global speaker and trainer, host of the Hint of Hustle podcast and creator of the Speaker Society. She's also a mom of 3 boys and lives with her family in beautiful Bend, OR. If you're not booking clients or growing your list from your talks -- you need to listen to this episode. Heather knows her shizzel. We talk about things like: How to know what stories to share in your talk The 5 different styles of signature talks (yes... 5!) The big mistakes people make that get in the way of having a talk that gets results How to know what topic to cover in your talk Building relationships with clients so you can convert at a higher rate SO many things. Per usual, this is a good one. Plus, here are some juicy resources that she wants you to get your hands on: Turn Your Next Unpaid Speaking Gig into a Profitable Outcome - Download 7 strategies to turn each speaking opportunity into a lead generator for your business. https://thespeakerco.lpages.co/profitable-speaking-guide/ Nail Your Guest Speaking Topics - Snag this step by step workbook to turn your experience into 3 go-to, client attracting topics for stages, podcasts & summits https://thespeakerco.lpages.co/topic/
Wed, October 16, 2024
It's not enough to be a go-to expert, you need to be a trusted ICON! In this conversation we cover: ➡️ A step by step trust equation that will be AWESOME for your content ➡️ The 6 must-do habits of building trust ➡️ The *better* *way to follow up with the media (Hint: You're definitely not doing it) ➡️ Why sharing stories about yourself and talking about yourself are NOT the same thing ...and so much more. Plus don't forget to snag her gift: 10 Steps to Get Your Business In The Media: https://www.pitchtopress.com/ You should also follow her here: https://www.instagram.com/adela__hussain/
Wed, October 02, 2024
Get ready for some email marketing TEA! Liz isn’t just an email marketing strategist, she’s a survivor. And I mean that literally, she just finished in the final five of Survivor — you know, that little show that’s on season 46 where people are literally stranded on an island without regular meals and shelter? Yeah … that one 😉 So in addition to giving us all the background behind “I’m pissed!!” (#IYKYK) and the Apple Bees’ Bourbon Burger that Liz has made famous, she’s also giving us all the email marketing juice. We cover things like… ➡️ How to increase your click through rate ➡️ How to get your emails done in 20 minutes a week ➡️ How often and *where* to sell to your email list ➡️ What goes into your welcome sequence so you’re bringing in BUYERS and not LINGERERS …and more. If you’re into pop culture AND selling with email, this is for you.
Fri, September 27, 2024
You should probably know this stat: Today we have Gracie-award winning TODAY show producer and video agency founder, Patrice Poltzer, on the show! We're talking all things strategic storytelling. Because, did you know businesses that regularly tell stories are: ✔️60% more likely to be seen as innovative and make 💰20% more sales on average than the exact same business that doesn't incorporate storytelling? Yep, you read that right. But "tell more stories" is lame, unhelpful advice. I get it. That's why Patrice is here to talk about the STRATEGY and SCIENCE behind storytelling. She doesn't just walk you through her 3 part framework for strategic storytelling, but she talks about how to implement it AND how to make sure AI is taking the heavy lifting off your plate. Here are some links you've gotta know about: Join patrice for an AI Storytelling Workshop happening in October: https://patricepoltzercreative.com/iyn-2-0?fbclid=PAZXh0bgNhZW0CMTEAAaYwYKSJNx8SMWUd77ZmTWa9LVCjIgYIqbCy3gDYvvf6OFmK19YJ0-zyPqw_aem_a9UiyojcKmOtsO1rvS83SQ Plus, go here to stay in her world: https://www.instagram.com/patricepoltzer/
Wed, September 11, 2024
In today's episode I break down why I've decided to take a step back from social media. Plus, I share the exact process I took myself through to understand the role social takes in my marketing and what changes I need to make to help it work for me. If anything in here resonates, you should probably book a free Client Attraction Audit. Learn more and book your call here: https://www.gotocoach.club/pocketcmoconversations
Wed, August 28, 2024
This is a fun one with my good friend, Marisa. She’s a bad@$$ messaging expert that has already been on the show before. [Check out Ep 55: How to stop writing boring copy: https://podcasts.apple.com/gb/podcast/ep-55-how-to-stop-writing-boring-copy-with-marisa-corcoran/id1644601845?i=1000597726717] In today’s episode, listen in for things like: ➡️ What’s working NOW in her launches (hint: I don’t hear a lot of people doing this, but it makes so much sense. ➡️ The personal touches she shares on her sales page …. so freaking cool. ➡️ And the hidden P most people are missing when it comes to their messaging which will make sure your message it’s just strong, it’s leading to sales. Resources: If you’re ready to create the message and copy that gives you the confidence to show up and stand out – you’re gonna love Marisa’s class! (Instead of staying hidden and chronically underpaid; slashing prices, throwing money at ads, creating another funnel or just “waiting it out”...and other stuff that doesn’t get you PAID?) That’s why I’m always a “HECK YES!” to share this class when Marisa offers it. It’s called Leave ‘Em Wanting More: The 3-Part Framework to Whip Up Irresistible Copy with Creativity and Chutzpah. And you can sign up for it here: https://marisacorcoran.com/masterclass?afmc=sophiap
Wed, August 07, 2024
Let’s talk MASTERMINDS. This is a high ticket offer that so many coaches want to offer inside of their business because of the transformative work that is possible, and because — let’s be real — this is a high ticket offer ($10k+) that can make a huge difference with just one sale. Kristine shares: 1️⃣ What the heck a mastermind is 2️⃣ How to price a mastermind 3️⃣ How Kristine sells into her mastermind differently than her other offers 4️⃣ What premium clients actually WANT 5️⃣ How long your mastermind should be and how to structure it She also talks about: What a premium offer is (no, it’s not just about how expensive it is), why she hates content buckets, how the coaching industry has changed in the last few years, and so much more. Resources mentioned on the call: Plus, you should take her quiz. In 45 seconds, you’ll uncover what you should create next to amplify your revenue and the unique brand magic that sets you apart from everyone else. Plus! You’ll get access to the signature RYH strategies to ensure your clients are drawn to your offer like a magnet. Get it here: https://reinventyourhustle.com/pages/quiz
Wed, July 10, 2024
Anyone who’s getting ready to launch, take notes! Lacey is on to talk about launching, more specifically: Launching with a webinar (even though she’s helped clients launch in all kinds of ways). We discussed things like: ➡️How has launching shifted during this challenging, economic time ➡️Her go-to launch tech stack ➡️The bare minimum you must do to launch successfully ➡️The most common misconceptios about launching that she sees holding entrepreneurs back ➡️Plus we workshopped a launch that a member in my membership was currently navigating And lots more. Resources mentioned in this episode: Launch your Profitable Online Business in 4 Steps! Inside, Lacey shares a definitive guide for launching a profitable online business from scratch. You’ll get 4 Steps to Launching Your Profitable Online Biz + 2 Free Lessons on Launching and Launch Metrics. Get it here: https://laceycribb.com/4steps Plus, follow Lacey here: instagram.com/lacey.cribb
Tue, July 02, 2024
In the spirit of the holiday, I felt called to reshare this episode. This story STILL gives me chills one year later. —-- Jessica Buchanan is an American woman from Ohio who was kidnapped on October 25th, 2011. She was abducted by Somali parities and held for ransom for 93 days before Seal Team 6 rescued her on January 5th, 2012. This is a story about knowing who you are; speaking up when something doesn’t feel right; the tremendous courage it takes to experience a worst case scenario and still try to make something good come out of it; healing; and using your voice to help others do the same. After 10 years since her abduction, Jessica supports women in writing their manuscript through her and putting their story out into the world. In this episode Jessica also shares why she helps people like you get their book out into the world and the practical — as well as emotional — benefits of doing so. So if you can believe it — we share this insanely powerful story, and then still manage to get some marketing tips in! You can’t say I’m not committed to your marketing 😉 Learn more from Jessica: Follow her on Instagram https://www.instagram.com/jessicacbuchanan/ Publish your manifesto with Soul Speak Press https://www.instagram.com/soulspeakpress/ Read her New York Times Best Seller, IMPOSSIBLE ODDS https://www.amazon.co.uk/Impossible-Odds-Kidnapping-Buchanan-Dramatic/dp/1476725187 Read her second book, DESSERTS TO MOUNTAINTOPS: Our collective journey to reclaiming our voice https://www.amazon.co.uk/Deserts-Mountaintops-Collective-Journey-Claiming/dp/195847200X/ref=sr_1_3?keywords=jessica+buchanan&qid=1688124984&s=books&sprefix=jessica+buch%2Cstripbooks%2C54&sr=1-3
Wed, June 26, 2024
Grab a notebook, ‘cause you’ll want to take notes. Ashley is a launch strategist for some of the biggest coaching brands on the internet. We discussed things like: ➡️Why are launch conversions taking such a dip in 2024 and what should we do about it? ➡️What are the 7 + 8 figure brands that are killing it doing differently? ➡️With all her experience – what is *HER* favorite launch strategy? ➡️How can you increase conversions on your next launch? ➡️Yay or nay on the waitlist strategy? What about affiliates? Ya see? GOLD. Resources mentioned in this episode: Follow Ashley here: https://www.instagram.com/ashleybrasso Get her High Ticket Launch Strategy Template here: https://creative-inventor-3271.ck.page/1828114bc1
Wed, June 19, 2024
This one is JAM PACKED with mic drop moments. If you are looking to collapse timelines and scale your income by … a lot … this is a great episode to listen to. We cover things like: ➡️Every change or shift she made to hit 7 figures: From messaging, to pricing, to mindset, to team management systems ➡️How she has a 7 figure business even with 500 people on her list ➡️ What the heck humility REALLY is and why you need to stay far, far away from being humble ➡️ Why being “de-lu-lu” is going to help you collapse timelines and get whatever goal you want faster And more. Resources: Follow Kristina here: https://www.instagram.com/elixirmediaco/
Wed, June 12, 2024
Gabrielle is an embodied entrepreneur coach. She teaches brave, spiritual, female entrepreneurs how to triple their income while honoring their shadow and not spiritually bypassing or falling back into the unhealthy masculine. In this episode we cover: ➡️What is REALLY causing our money glass ceiling? ➡️What is something that women who make 7 figures and a move do that those who do not make 7 figures above don’t do? ➡️Signs you’re hitting a money glass ceiling (beyond what’s in the bank) ➡️Questions you should ask yourself to help you identify your glass ceiling, and break through it ➡️The “quantum equation” And more! Resources: Gabrielle is offering a FREE 3-Day Immersion for female entrepreneurs ready to quantum leap in their income, intimacy, and impact, while in feminine flow. In this 3-day immersive experience, you will learn how to: - Triple your income without falling back into the unhealthy masculine and burnout - Leverage your healing journey to quantum leap in your life - Change your paradigm to manifest the money you desire Join here: https://www.gabriellemartorana.com/immersion-march2024
Wed, June 05, 2024
Hayley is traveling the world thanks to her freedom based business (in fact, as we record this, she’s been on 6 flights in 5 days and is headed back to Tulum for 2 months. Pretty far away for a gal from Wales!) In this episode we talk about: ➡️A super cool low-lift offer that only consists of Voxer / Telegram support. All her boundaries, what she promises, and even the rate so you can do something just like it ➡️Foundations you need in place to create a freedom based business ➡️Her exact funnel for selling her course ➡️The mistakes people make when trying to set up passive income systems ➡️The platforms she recommends to house her tech …and more. We covered a lot of ground with this one! Resources: Hayley’s go-to simple funnel for daily low-ticket sales that ANYONE can implement,(Even if you hate tech!) Get it here: https://www.thehayleybarnes.com/passive-income
Thu, May 09, 2024
It’s been awhile since I invited you to be a FLY ON THE WALL of one of our problem solving coaching calls. Today we have 2 coaches: Heidi + Eleni Heidi: is a business coach for wedding professionals, she helps them book more weddings & have more freedom & time off. She just had a high ticket launch that didn't go to plan. She thought it might be too expensive — and you know what? She totally might be right. But I felt it was too early to break it apart and make it less expensive. I felt it could be because the right audience isn’t on her list so this is *actually* a growth issue OR that it could actually be a packaging issue. Listen in as we talk about strategically using surveys and some key shifts I’d make to how she’s positioning this offer. Resources: Here’s the survey mentioned in the call: https://forms.gle/pLGDx8rEtBmdUukq7 Get her Testimonials that sell template: https://www.evolveyourweddingbusiness.com/testimonialsthatsell Plus here’s her website + socials: evolveyourweddingbusiness.com Eleni: Eleni is a nutrition coach. She helps you learn simple steps to start losing weight without dieting ever again! She's wondering if she should turn her higher priced offer into a membership because people keep saying, "I can't afford this." I felt like there might be something else going on here and I didn't want her to do all that work to dismantle this offer and create a whole new offer before having an honest conversation about what was really going on. I see MANY people fall into — myself included. We need to be reminded all the time that just making something cheaper isn't going to make it sell. Resources: Eleni’s recipe membership: https://pages.helenofhealth.co/helen-of-healths-kitchen?coupon_code=2MONTHS Eleni’s free community: https://www.facebook.com/groups/loveyoursize Eleni on Instagram: https://www.instagram.com/helenofhealth/
Wed, May 01, 2024
We’ve got Caryn Gillen on the show talking about networking. And boy do we get into some nitty gritty detail! We break down her framework step by step to make sure you’ve got tangible tips for: ➡️Making a marketing plan ➡️Doing the actual networking ➡️And making sure the networking actually leads to something So, if growing your audience, collaborating, making business feel less lonely, or being discovered by new clients are goals you have for this year — let’s dive in!
Wed, April 24, 2024
Beth Wood runs an agency that helps you come up with gift experiences for clients, team members, and anyone that comes into your orbit as a business owner. She had such good ideas around how to use gifting strategically and also shared some concrete ways this can up level the experience people have with your community. We cover: When to share gifts — some of her ideas I had never heard before!! How to use gifting strategically The most incredible tax tip — get out your pen and paper for that one! What kinds of gifts you should be sharing How much you can expect to pay for something like this And way more. Resources from Beth: Check out her Branded Gift Giving Made Easy guide! Inside you’ll find a stress-free way to send personalized and branded gifts to your clients. You’ll find it at her all new website: https://www.woodandcostudio.com/ Plus, follow her here: https://www.instagram.com/woodandcostudioshop
Wed, April 10, 2024
If you feel like launching and content creation is always an uphill battle – you’ll want to listen to this! We have Sheri on the show today and she is helping us use astrology to help our launches and content perform better. And let me tell you people, this is so cool. Sheri actually helped one of my friends have her best launch yet, so I knew I had to talk to her. We talked about how: To use astrology to identify what kind of content you should be sharing throughout the year (Hint: You don’t need to know your zodiac sign for this, you just need to know what month it is!) We also talk about how your launch strategy should shif throughout the year Exactly what to look at when it comes to astrology Plus, she gives you the tools to put all this work into action … immediately, and for free. Tool #1: Take the guesswork out out of your content marketing. Inside, you will find a complete overview of all 12 Solar Months of Content Marketing Guidance. Get it here: https://bit.ly/astrobiz-contentmktg Tool #2: The Astro Strategic Offer Alignment Workshop In just 20 min you will uncover the key to crafting an irresistible offer that sells out your products or services. https://sherimoise.com/offer-workshop-2024/
Wed, April 03, 2024
If you have coaching packages but not a fully fleshed out beginning to end offer OR if you have a fully fleshed out high ticket offer but are feeling frustrated because it’s not selling like it used to… you should listen to this. We talked about: 1️⃣What the heck a high ticket offer is — I loved her definition! 2️⃣Her method for coming up with a high ticket offer. OOF – this is good. 3️⃣How to PRICE a high ticket offer 4️⃣And best of all, how the heck to sell your high ticket offer! She actually took us behind the scenes of a launch she was in *AS* we recorded this and it was soooo juicy. She walked through her strategy and explained why she’s doing things the way she’s doing things. In other words, buyers are valuing connections more than ever before, and Stacey uses this fact to build her high ticket strategies. Yep! You’re gonna wanna listen if you’re a coach with an offer above $1,000. Resources you can't say no to: Stacey's Five Steps To Creating Your Irresistible Signature 1:1 Offer. This is a mini-course for coaches and experts who want to build a 6-figure business simply and without spending ads... https://www.staceybrassrussell.com/signature-offer-mini-course-unfiltered
Fri, March 22, 2024
I’ll be on Ellen Yin’s podcast, Cubicle to CEO, on Monday talkin’ about my text list Q+A party – which is my signature nurture event. In fact, last year, almost 100% of the people who took part in a Q+A invested in me in some capacity. So, I think it’s a really good episode for you to listen to. But first, I wanted to make sure you know… WHAT a nurture event even is How it fits into a marketing strategy Why content isn’t a marketing strategy 3 examples of *other* nurture events Why nurture events directly lead to sales Ya see? JUICY!
Wed, March 13, 2024
If you… struggle with consistency only get clients from referrals feel like people get confused about the work they do Get a lot of people saying they can’t afford you …you need this episode. Resources: Get on the Go-To Coach Club waitlist! https://www.gotocoach.club/g2ccwaitlist
Fri, March 08, 2024
Today we’re talking about EFT with Jacqui Acree. If you’re looking to grow a thriving business without being stressed AF, you’re in the right place. We cover things like: ➡️ Signs your nervous system is out of whack ➡️ Habits we as business owners do that actually CAUSE our nervous systems to be out of whack ➡️ The three big reasons we feel stress or worry and how to reframe that ➡️ What’s different about EFT as a nervous system regulation tool? ➡️ Why does EFT work so quickly? And more! Resources mentioned in this episode: Get a free, pre-recorded tapping session here that you can use whenever you’re feeling stressed: https://jacquiacree.com/experience/
Wed, February 28, 2024
If you experience burnout in your business – you MUST listen to this episode. Kristin Brabant is a business coach who specializes in helping you get RICH and get RESTED. In this episode we cover: ➡️What the heck does “RICH” mean for you and how do we come up with this definition for ourselves? ➡️What comes first? Making enough money to be able to rest, or incorporating more rest to be able to make more money? ➡️How to know HOW to spend your time so it actually moves the needle ➡️Mistakes people make when trying to get more rich and more rested PLUS, the SPILL THE TEA was on fire. She offered some GOLD answers around her favorite client generating activity and her favorite list building activity — you need to really pay attention to that. Resources: Use one of her 5 calendars to help you increase your revenue and your rest: https://www.kristinbrabant.com/5-calendar-freebie Inside you will take an assessment to discover your ideal schedule – I’ve just started using it and I LOVE it!
Fri, February 23, 2024
Earlier this week we talked about how to grow your list with Kylie Kelly. Now let’s talk about AFTER the list growth to make sure the numbers lead to sales.
Wed, February 21, 2024
Oof! This is a juicy one. If you want to grow your email list but also — not just with ANYONE, but with the kind of people who will actually buy what you sell — listen to this conversation. We cover: How the heck to pull off a smokin’ hot bundle Growth strategies for EVERY goal. In other words, we went down a list of common results everyone is going after and gave advice around the best fit strategy for your goal. (Hint: Yes, the growth strategy for high ticket offers will be different from the growth strategy for low ticket offers .) How many growth efforts should you be doing every month? What should you do if you have NO email list? How do you get started with collaborations even if you’re brand new and feel like you have nothing to offer And … way more. Resources inside this episode: ➡️ Check out Kylie’s website: https://kyliekelly.com ➡️ Join the Spotlight Club Offer (first month for $7 and then $19 after that) — this is a social link!! https://thepregnantceo.thrivecart.com/the-spotlight-club-2024/?coupon=SOPHIA ➡️ Plus, get TEN Email Subject Lines That Convert https://thepregnantceo.thrivecart.com/top-10-email-subject-lines-that-convert/
Fri, February 16, 2024
In today's episode, we talk about how to use your human design to inform your marketing strategy. We cover: How to use human design to create a magnetic message What kind of content your human design says you’re great at. How to make launch decisions based on your human design. And how to identify your best community building super powers so you become known for something. This is JUICY. Resources mentioned in this episode: Find out your human design type here: https://membership.danielle-laura.com/hd-business-guide/ (and scroll to about mid-way) Plus get 10 Actionable Tips To Align Your Business With Your Unique Human Design For Sovereign Success here: https://membership.danielle-laura.com/hd-business-guide
Wed, February 14, 2024
In today's episode, we answered a question from a listener about launching. We cover: 1. A list of thorough priorities for when you are 3 months out from a launch, 2 months out, and the month of your launch. 2. We'll also talk about how your social media content shifts. This is definitely one to bookmark and keep coming back to! Resources: Join Marketing Mail here: https://www.gotocoach.club/marketingmail Join the Go-To Coach Club waitlist here: https://www.gotocoach.club/G2CC
Fri, February 02, 2024
Amanda Berg is on the show this week spilling the tea on BRANDING. On this episode we cover: 1. What the heck IS branding? Is it really just about brand colors or is it something else? 2. Is there an order of importance? 3. How important is branding if we’re just getting started? 4. How can you brand different offers? Meaning – if we have a membership *and* a course, how can we make the branding different enough so it’s clear it’s a different offer, but also aligned enough so it’s clear it’s from the same person? 5. What aspects of branding do people tend to miss all together? 6. Do you have any tips for finding your “copy voice”? Anddd more. We also did a deep dive into what’s working in her business, and I just LOVED her tips on growing and managing a very large team, plus never missing a deadline and why that is pivotal to her overall process and the experience of her clients. Resources mentioned in this episode: Follow Liberty Type here: https://www.instagram.com/libertytypeco/ Check out her services here: https://libertytype.com/
Wed, January 31, 2024
Inside of this episode I answer this question and do a little mini audit of her page with these goals in mind. “The marketing/messaging roadblock I am having is that, no matter how I present my content, I struggle with having my audience take my quiz or engage with me. It has led to starting and stopping posting on Instagram. I recently fine-tuned my messaging and am still trying to figure out how to use Instagram strategically. I had 2 people last year sign up for my freebie so hoping maybe this year, it might be higher.” We cover: The actual PURPOSE of social media (that people seem to be very confused around) Why we’re using the wrong metrics to measure the success of our marketing Why you’re probably NOT growing your email list off of social media, and that doesn’t mean it’s not working for you. Ideas on how to promote on a platform that wasn’t built for promotion If you’re struggling with results on social, this will help. Resources discussed: Join the Go-To Coach Club Waitlist: gotocoach.club/g2ccwaitlist
Fri, January 26, 2024
Laura Jawad is talking about SIMPLIFYING SEO on the show today ... and it is goooood. We cover: 1. What the heck key words are (they're not actually what you think...) 2. How to leverage them in your online content 3. Simple tips for getting your blogs and written content discovered (also easy to prevent mistakes we're making with our blogs!! -- I'm making this one!) 4. What types of content beautifully sets you up to leverage your SEO 5. Technical things 80% of her clients do that are seriously effing up their SEO 6. Tools to use to make this all easier 7. What the heck "back links" are and how we can get them AND SO MUCH MORE. Resources mentioned in this episode: Get Laura's Simplified SEO Guide: laurajawadmarketing.com/seo-simplified Plus, check her out here: https://www.laurajawadmarketing.com/
Wed, January 24, 2024
If you are asking yourself questions like... "I don't know why I'm not getting the engagement I want!" OR "Why is NO ONE buying?" OR "I still have no idea about my 2024 plan" ... you might need this episode. Here's a hint: Market research is not dead, I hope these tips help. RESOURCES: The surveys I used: The "perfect fit" version: https://forms.gle/uNhpS1CLFp7qbNsaA The "list" version: https://forms.gle/rttJ7nsxz1XpMLta7 Get on the waitlist for the Go-To Coach Club: https://www.gotocoach.club/g2ccwaitlist
Wed, January 17, 2024
Google and Yahoo are making updates to how they deliver emails for the first time in 20 years and you absolutely must make these three very simple changes if you want your emails to be delivered to your email list. If you think I’m being dramatic, I’m not. Let’s break this down. Here’s how it currently works (in super simple terms): ➡️ You grow your list using a CRM platform (ie. Kajabi, ConvertKit, etc.) ➡️ Every time you send your weekly email to your list, your email knocks on Google and Yahoo’s door asking to be let through to the inboxes of your community. ➡️ And Google / Yahoo let you in because they know your CRM. But starting February 1st, things are changing. You will now be allowed in (or not allowed in) based on YOUR OWN reputation and online identity. And Cheryl is going to break this down in WAY more detail on today’s episode. We’re gonna cover: 1️⃣Three super simple steps that you must do in order to be let into people’s inboxes after February 1st. (Think: actual code to put on your website so you essentially have an online ID that Google / Yahoo can recognize.) 2️⃣Strategies for strengthening your relationship with your list to increase deliverability over time 3️⃣ALL the details so you know what’s going on, the timeline, and what you can do *before* February 1st, by February 1st, and after February 1st. And more… So if you are a business owner, this is an absolute MUST listen to. Resources mentioned in this episode: Watch Cheryl's webinar for * ALL* the details: https://cherylrerick.com/deliverability-sophia And also find her workshop here: https://cherylrerick.com/workshops-sophia
Fri, January 12, 2024
Carmen is on the show and she was speaking to my SOUL this week! We dive into breaking THROUGH your upper limits and more. We covered: 1) Signs you're hitting up against an upper limit (I couldn't believe this one!) 2) How to breakthrough the upper limit (such specific tips!) 3) What an upper limit means 4) Does "work-life-balance" actually exist and how can we achieve it? 5) How to give, receive, protect and harness your energy for success And more! You should also definitely check out her quiz. Discover your UNIQUE coaching super power here: https://carmenohling.com/superpower/
Wed, January 10, 2024
If your marketing looks something like this: Post consistently Grow my following because of consistent content When my following grows, my list grows Sell to my list Grow my business ...you should listen to this episode. I'm gonna bet you're a tad disappointed by your results and also probably feeling totally burnt out. In this episode I'll walk you through 5 things to consider when crafting your strategy to save the burnout (and resentment!) and get back on the right track.
Fri, January 05, 2024
Krissy Chin is on the show to talk about automating your business so you can sell while you sleep. On top of sharing some inspiring details and behind the scenes of her impressive business, we also covered: 1) How do you know what to automate? 2) What kinds of things SHOULD you automate? 3) Automation MISTAKES she sees 4) Crazy things happening in automation world thanks to AI 5) How do you come up with an efficient system or process for automating? 6) How often should you be checking into your automations? 7) What tools do we need to know about? In other words, we talked about anything you may need to know to get your automated business off the ground so you can make money OR just keep your audience engaged while you live your damn life. Krissy is also coming out with her first book on January 18th! Get on the VIP list here for all the bonuses: www.thekrissychin.com/book
Fri, December 29, 2023
Care to be a fly on the wall while my husband and I reflect on our year and make goals for our 2024? Listen in, and then continue the conversation with one of your loved ones. Here are the questions we covered: What was your favorite part of the year? What’s something that happened this year that makes you proud of yourself? What was the most enjoyable part of your work this year? What was the most challenging part of the year for you? What was your single biggest time waster this year? What was the most fun you had this year? If you could travel back to the beginning of the year, what advice would you give yourself? What goals do you have for 2024? What’s a bucket list item you want to tick off this year?
Fri, December 22, 2023
If you have dreams of hiring your first or your next team member in 2024, boy do you need this. Similarly, if you have dreams of being a better leader to your team in 2024 — you need this, too! Emily spills soooo many hiring must-knows. We cover: 1) How do you know it’s time to hire? 2) What if you can’t “afford” to hire? 3) How to get READY to hire? 4) What can we do RIGHT NOW to be prepared to hire? 5) How do you know what to focus on first? — LOVED THIS TIP! 6) Common hiring and delegating mistake 7) What’s the difference between positions like VA vs DMA vs OBM vs DOO vs CMO? — and when should we hire who? And so much more. Emily does NOT hold back!!! Resources: Get her free guide showing you exactly how to hire your first VA In 4 Weeks: https://emilyreaganpr.com/hire Or you can submit your job opp for free: hireaunicorn.com
Wed, December 20, 2023
In today's episode I'll break down my 3 highest performing strategies. We'll answer: 1. What performed best for growth this year? I'll also walk you through why I committed to a summit and how to decide what growth strategies you should be doing next year. 2. What performed best for sales this year? Plus, quick bonus: I'll also walk you through the thing that gave me the most results with the least amount of effort 3. What performed best for nurturing this year? This strategy has given me the best results two years in a row... Resources shared in this episode: This grow-your-list cheat-sheet: gotocoach.club/growyourlist
Fri, December 15, 2023
Shownotes: Today’s episode is for those who would call themselves “introverts.” If you feel like the world was built for the extrovert and you have to essentially turn yourself into someone else to be successful, not only do you need to know Andreea, but you need to listen to this episode! We talked about: What are the qualities of an introvert? (If you're like me and TikTok has diagnosed you as introverted, this part of the conversation will be super helpful!) Systems you can put in place to support your introverted nature How to set up your work schedule so not to burn out from people time Practical tips for showing up on podcasts, speaking gigs, or guest presentations — even when that visibilty might feel difficult or even impossible. How to build your business *around* how you need to work so you feel at your best There's so much good stuff in here! I can't wait for you to listen. Resources: Join the Life Lesson Letter here: https://andreeasandu.com/email/ Check out her book here: http://andreeasandu.com/theintrovertbook
Wed, December 13, 2023
In this episode we answer 4 key questions: 1. How the heck can I find perfect fit collaborators? 2. What different kinds of collaborations are there? 3. How do you actually nurture these relationships? 4. How do you make *time* for collaborating?
Fri, December 08, 2023
Gloria Chou is on and she's spilling some major tea on this $10,000 / hour task. [Hint: It's cultivating a simple and DOABLE PR strategy] But before you start thinking this is a task you need to hire out for, Gloria spends only 15 minutes a day doing this and she's walking you through exactly how to do it for yourself. In this episode we cover: Why you should be focused on PR — even before you launch Exactly what to do in your 15 minutes of PR work a day Exactly what to do if you are just getting started on your PR BRILLIANT pitch tips! [Listen up when she talks about the tracker!] How she uses social media as part of her pitch There's so much good stuff in here! I can't wait for you to listen. Resources: Get a free pitch template here: https://learn.gloriachoupr.com/podcastfeature Get her PR secrets masterclass: https://joinnow.live/s/Eu3KC6 Check out her PR Starter Kit: https://sophiaparra.krtra.com/t/HBPxLrZty9a4
Wed, December 06, 2023
This is part 2 in our 2024 prep series! Last week we talked about 4 ways we can prep ourselves for more clients in 2024, now let’s talk about how to use last year’s data to create content that performs even better next year.
Fri, December 01, 2023
There’s a little change of pace on today’s show. This isn’t an episode about marketing advice today — it’s more a conversation about healing from heartbreak, falling in love with yourself, and how devastation can open you up to your greatest power. Thirteen: One Woman’s Sacred Journey to Discovering Her Greatest Power opens with Nikol about to be reunited with her husband, who she has been having a long distance marriage with. And she is over the moon excited. She’s getting his favorite foods. And cleaning her apartment. And fantasizing about what it’s going to be like when she introduces him to all of her friends. But their reunion is not what she is expecting. In fact, he tells her he doesn’t love her anymore. 13 is a book about her heartbreak and healing, falling in love with herself, and with her current partner. But the truth is, we ALL have our own Thirteen (or utter devastation moment where your entire world feels like it’s falling apart.) In this episode I ask her questions about… ➡️ …the story she tells within her book ➡️…what she would say to anyone currently navigating a “thirteen.” ➡️…her favorite tools for healing. And so much more. Resources: Order Thirteen and download a sneak peek: https://13thebook.com/ Order Thirteen on Amazon: https://www.amazon.com/13-Womans-Journey-Discovering-Greatest/dp/B0CG2X6JFM/
Wed, November 29, 2023
Today we’re talking about setting yourself up for more clients in 2024. I’ll walk you through 4 things you can do right now – that have nothing to do with running a holiday sale that will totally burn you out – so you can bring in more clients in 2024 without all the hoopla. Mentioned in this episode: In this episode I mention The VIP Day experience which is essentially the combination between VIP Day coaching and a Done-For-You Project. There are 3 styles to choose from: The Launch Fix Messaging Rehab Write Your Signature Talk Do you feel like this is something you want to know more about? DM me right now to let me know and I’ll send you more info.
Fri, November 24, 2023
Oof! Get ready for something juicy. Sage and I dive *IN* during this episode. We talk about: 1️⃣ Our favorite ways to grow our list and get *fast* clients 2️⃣ Quick tips for strengthening your email subject lines 3️⃣ What the Simpsons has to do with your email content 4️⃣ A step by step process for strategically scrubbing your list 5️⃣ Reasons raising your email open rate should be top priority And SO much more. Sage doesn’t hold back with the actionable advice. Plus, GRAB HER GIFT! She’s sharing her template for strategically scrubbing your list so you can get it done before the end of the year. Get it here: sagepolaris.com/sophiarocks
Wed, November 22, 2023
We’re back!!!! In honor of Thanksgiving week, we’re talking about the holidays. Whether you have a holiday sale and you want to set it up for success… OR You don’t have a holiday sale and you’re feeling like you missed the mark… OR You don’t have a holiday sale and you’re feeling pressure to whip something together… This one is for you! Because there are MANY ways to leverage this season. I want to share 3 mindset shifts and 5 strategies. Resources: Are you on my text list where you can get 3 weekly marketing tips, reminders or perspective shifts for coaches? Just text MARKETING here: +1 (917) 810-2418
Thu, August 31, 2023
Fri, August 25, 2023
Today we have Lindsay Maloney on the show! We’re talking about how to build a 6 figure business in 5 hours a week. Now, as a total over-worker … I have absolutely been a skeptic of this concept. But I love how Lindsay breaks it down. We’ll talk about: How to come up with your daily tasks Any “prerequisites” you need to make this happen Why so many coaches assume this impossible How long does it take to get to this point How do you know what your top priorities are And more! Plus we get clear on Lindsay’s business and what she has set up behind the scenes to make this happen. My favorite part is every assumption I made about what you need and don’t need to make this happen is essentially false! I just can’t get my own stories out of my head about how much you can get done in a day 😆 So I freaking love Lindsay’s approach and how SIMPLE she has made things. Resources from Lindsay: Follow Lindsay here: https://www.instagram.com/lindsay_maloney/ Listen to Lindsay here: https://lindsaymaloney.com/podcast Check out her $5 a month membership: https://lindsaymaloney.com/the-confident-coach-club 5 things you can do today to get a brand new client: https://view.flodesk.com/pages/64cbf5bc4a24fdb5e9df4564 Resources from Sophia: And don’t forget! The 38 Minute Content Solution is happening the week of August 28th. Join us here: gotocoach.club/38minutes
Tue, August 22, 2023
The business growth advice that works for *everyone* And I mean that, I don’t know one person that this hasn’t been true for. Today I’m sharing some behind the scenes on what the first few years of business looked like for me. And while the way my business looked / looks doesn’t have to be anything like how your business looks, one thing is true for all of us: SIMPLIFICATION SETS YOU UP FOR SUCCESS. So today is really about learning how to zero in on the thing that is going to make the biggest difference, so we can stop getting distracted by the shiny objects that keep us spinning our wheels and not going anywhere. I’ll walk you through: A behind the scenes of what I focused on The biggest takeaways which I think EVERYONE must fully embrace And a simple lesson that I’ve never known not to help someone go to the next level Resources: Seats to the FREE 38 Minute Content Solution are available! Snag yours here: https://www.gotocoach.club/38minutes
Fri, August 18, 2023
Today's guest is Celia. You should hear her story… She started her first business when she was 10 years old in order to pay for ballet classes. She worked her booty off and later became a professional dancer; a tango dancer in Argentina. She then moved back to Argentina in her 20s to get a second degree in fashion design and started a clothing label at 25 which grew to have global distribution. Somewhere in there she also became homeless! Since then, she’s got a masters in business and global marketing. She's also helped tech startups raise and create content partnerships that were valued at $1.5 million in yearly recurring revenue. And today — she's a business coach who creates millionaires! In this chat we covered things like: What are the biggest things that hold people back from becoming the type of business that can bring in $1,000,000? Why is mindset so important to building a strong and successful business? We also broke the stages of becoming a millionaire into 3 stages so you could see the journey needed — to not just make a million — but just create a highly profitable business We also talked about creating a business vision and what that looks like And I really loved when we got clear on what knowing your numbers actually means Resources: ➡️Follow Celia here: https://www.instagram.com/iamdoncelia/ ➡️Take the 7 figure quiz here. This quiz will show you exactly what's getting in between you and your 7-figure business: https://quiz.celiarias.com/ ➡️Plus, a quick heads-up: Doors to the Go-To Coach Club are opening soon! Sign up for the waitlist here: https://www.gotocoach.club/G2CC
Tue, August 15, 2023
If you’re growing your email list like this: Spend a million years in CANVA building a lead magnet Then share lead magnet Doesn’t perform the way you want it to So spend a million more years in CANVA on another lead magnet Performs pretty well! But now you feel like a broken record promoting the same thing again and again It stops performing Spend a million years on a another lead magnet (and repeat) Then you need this. We are totally missing the mark on the EASIEST way to grow your list. Now – while you build that lead magnet – you can do this. Or if a lead magnet is making you sound like a broken record – you can do this. Or if you just want a fresh way to grow your list – you can do this. _____ Heads-up: Doors to the Go-To Coach Club are opening soon! Sign up for the waitlist here: https://www.gotocoach.club/G2CC Plus, you’ll be able to sign up for the 38 Minute Content Solution soon! You’ll be able to sign up here: https://www.gotocoach.club/38minutes
Fri, August 11, 2023
Get ready for some ENERGY! This woman is like lightening. She’s the mother to a child under the age of one, a cancer THRIVER and someone who has navigated business “failure” twice before the successful business she has today. And despite the lows and the energy zapping circumstances, she shows up with so much power and passion that it is impossible not to stop the scroll and fall in love with her. The best part? She helps others do the same. So if you feel like you just don’t exude that X-Factor energy and have no idea what to do about it, you need to know Monique. In this episode we answer questions like: ➡️What are some key mistakes you see people make with their online brand? ➡️Of all the content you create and experimented with, what type of content has been the most impactful for your business? ➡️How important are VISUALS? ➡️How important is ENERGY — and how do you cultivate that? Especially for someone who identifies as introverts… ➡️When it comes to building a juicy brand, what are our priorities? RESOURCES MENTIONED IN THIS INTERVIEW: ➡️Take her Juicy Brand Roadmap Quiz here: https://www.juicybrandondemand.com/quiz ➡️Plus, a quick heads-up: Doors to the Go-To Coach Club are opening soon! Sign up for the waitlist here: https://www.gotocoach.club/G2CC
Tue, August 08, 2023
If you find yourself constantly judging yourself as “boring,” and therefore struggle showing up on social because you can’t compete with all these other coaches and their fancy mourning routines and well put together outfits – you don’t have to! The truth is, boring is kinda a good thing. I’ll walk you through it. And also share a quick little homework assignment to help you know exactly what to post the next time you’re feeling too boring. _____ Heads-up: Doors to the Go-To Coach Club are opening soon! Sign up for the waitlist here: https://www.gotocoach.club/G2CC
Fri, August 04, 2023
Aimee Cerka is a real life wonder woman. She is the mother of 4 kids including a 10 month old, wife to someone who works away from home 5 or so days a week, a business owner, AND she homeschools all of her children. She has also navigated some MAJOR medical experiences in the past 10-ish years that has made her an expert – not just in helping you create money systems that support your business – but in the country’s money systems. For that reason, she can speak extensively on navigating insurance (in fact, her background is in insurance!), paying off medical debt (after a child landed in NICU for 52 days and her husband was found unresponsive, she knows a thing or two about this!), and budgeting in a way that feels expansive and not limiting. She also supports women in unlocking their cashflow so they can make more money thanks to methodical and simple systems that clearly educate you on what’s working and not working, so you can focus on the stuff that actually matters. In this episode we talk about: Her story navigating the medical system and the tips she learned alont the way What having a budget REALLY means How to feel abundant even when…you’re not. What setting up money systems actually looks like The best mindset shift to have if you want to pay off your debt What we can be doing right now to increase cash flow The #1 mistake business owners make when trying to increase their cash flow And more. (I especially loved her daily money minute!) Resources mentioned in this episode: Money Mindset Mastery Checklist: https://aimeecerka.com/money-mindset-mastery-checklist/ Cashflow Unlocked Workshop: https://aimeecerka.com/workshop Listen to Aimee’s podcast, “Your Money Your Life”: https://aimeecerka.com/podcast/ Follow Aimee on Instagram: https://www.instagram.com/aimeecerka/
Tue, August 01, 2023
Welcome to part six of our #sorrynotsorry series! An unapologetic marketing series that forces you to audit the stuff you got goin’ on and come face to face with the stuff you don’t going’ on. One 15-ish minute episode each week. One get your sh*t together task. And no promises that you’ll like what I have to say, but every promise that it will help. Today, we’re talking about making sales. Are you even set up for conversions? Judging by the MANY feeds I’ve audited over the years, probably not. ____ Heads-up: Doors to the Go-To Coach Club are opening soon! Sign up for the waitlist here: https://www.gotocoach.club/G2CC
Thu, July 27, 2023
Holy moly we cover a whole lotta ground in this episode because we’re taking YOUR questions one by one. And man did you deliver with these questions. SO. MUCH. DETAIL! In this episode we talk about: ➡️Why it’s imperative that you know your CEO style ➡️Selling your online course (even with a small audience) ➡️How our brains work ➡️Achieving long-term goals ➡️Working IN your business vs. ON your business ➡️The value of relationships ➡️Affiliate marketing ➡️Growing your email list ➡️Getting more reviews on your podcast… And … more. Like I said, we covered A LOT. You won’t want to miss this one. Resources inside this episode: ➡️Take her quiz here: https://quiz.tryinteract.com/#/641fb42b3126709f4f73d041 ➡️Listen to her podcast here: https://cubicletoceo.co/podcast ➡️Follow her on Instagram here: https://www.instagram.com/missellenyin/ (Follow her on Threads at the same name: @missellenyin) ➡️Follow Cubicle to CEO on Instagram here: https://www.instagram.com/cubicletoceo/ (Follow Cubicle to CEO on Threads at the same name: @cubicletoCEO)
Mon, July 24, 2023
Welcome to part five of our #sorrynotsorry series! An unapologetic marketing series that forces you to audit the stuff you got goin’ on and come face to face with the stuff you don’t going’ on. One 15-ish minute episode each week. One get your sh*t together task. And no promises that you’ll like what I have to say, but every promise that it will help. Today, we’re talking about a messaging issue I see A LOT. And it’s this: Coaches are great at selling solutions, but they struggle solving problems. On first glance, that might look like the same thing. But it’s not. In this episode, we chat about what that means and what the heck to do about it. __________ Heads-up: Doors to the Go-To Coach Club are opening soon! Sign up for the waitlist here: https://www.gotocoach.club/G2CC
Mon, July 24, 2023
Today’s episode is about questioning the hype. Do you REALLY need a niche? Do you REALLY need a pretty website? Do you REALLY need a big list? In fact, what’s possible WITHOUT a big list? (Erica has 400 people on her list so you’re about to find out…) Do you REALLY need to obsess about what your social media looks like? Do you REALLY need to have X, Y, and Z before you start selling? There are so many “nice-to-haves” that we confuse “need-to-haves.” This episode is about diagnosing what we’re wasting our time on so we can get the heck out of our way. We also take a deep look into Erica’s business to understand what is working well for her right now, and what she’s shifting to next! Resources mentioned in this episode: ➡️Is ChatGPT making you sound like a Robot wrote your copy? This will help: gotocoach.club/chatgptprompts ➡️Follow Erica here: https://www.instagram.com/ericahanloncoaching/ ➡️4 secrets to stop self-sabotage and hit your goal: https://www.ericahanlon.com/4-secrets ➡️Erica’s blog: https://www.ericahanlon.com/blog
Tue, July 18, 2023
Sat, July 15, 2023
Please welcome Brittany to the show! Brittany helps service pros increase sales without being on social 24/7—using the power of SEO, story, + social proof. She’s breaking down… What the heck a case study is and how is it different from testimonials How do you choose which stories to feature as case studies? When is a good time to ask for case studies? She also shared her framework for writing case studies And gave us a sneak peek into the systems she has in place to always be collecting the information she needs to collect those case studies. And so much more! More resources from Brittany: Download her case study roadmap: https://brittanyherzberg.com/case-study-roadmap Follow her here: https://www.instagram.com/brittany_herzberg/ Listen to her podcast here: https://brittanyherzberg.com/seo-podcast
Thu, July 13, 2023
Welcome to part three of our #sorrynotsorry series! An unapologetic marketing series that forces you to audit the stuff you got goin’ on and come face to face with the stuff you don’t going’ on. One 15-ish minute episode each week. One get your sh*t together task. And no promises that you’ll like what I have to say, but every promise that it will help. Today, we’re talking about your growth strategy. (Or lack thereof.) And I get fiery about this topic because I SO get it. Growth feels like this really important but impossible task. We cover: ➡️3 reminders to help you make your growth strategy real (and effective)
Thu, July 06, 2023
Chris Williams is such a breath of fresh air! She’s a soulful business and leadership coach because she feels like building a business that’s aligned with your heart and soul is how to create a successful business. And I agree with that. If it’s not aligned, it just won’t work. We covered… ☑️…the biggest mistakes new coaches make when trying to grow a 6 figure business? ☑️…the foundations of a 6 figure business? ☑️…what coaching schools miss when training coaches to monetise their certifications? ☑️…her nurture method! ☑️…what she says to those who say “I want to collaborate but I don’t know how to find collaborators” Resources from Chris: ➡️Follow her here: https://www.instagram.com/chris_williams_shinewellthy/ ➡️Plus, snag her business basics checklist for 10K months. It also includes potent actions to take within the attract, nurture and invite pillars that we cover on today’s call! Here’s the link: https://chriswilliams.kartra.com/page/BizBasics
Tue, July 04, 2023
Welcome to part two of our #sorrynotsorry series! An unapologetic marketing series that forces you to audit the stuff you got goin’ on and come face to face with the stuff you don’t going’ on. One 15-ish minute episode each week. One get your sh*t together task. And no promises that you’ll like what I have to say, but every promise that it will help. Today, we’re talking about your message. (Or lack thereof) We cover: ➡️What the heck your message is ➡️How to discover your message ➡️The big thing people are missing when it comes to your messaging and a trick for solving it ➡️An in the moment example and a breakdown of why it works ➡️Plus, a 60 second homework assignment to understand if something needs shifting ALL IN 15 MINUTES! 🔥
Fri, June 30, 2023
Jessica Buchanan is an American woman from Ohio who was kidnapped on October 25th, 2011. She was abducted by Somali parities and held for ransom for 93 days before Seal Team 6 rescued her on January 5th, 2012. This is a story about knowing who you are; speaking up when something doesn’t feel right; the tremendous courage it takes to experience a worst case scenario and still try to make something good come out of it; healing; and using your voice to help others do the same. After 10 years since her abduction, Jessica supports women in writing their manuscript through her and putting their story out into the world. In this episode Jessica also shares why she helps people like you get their book out into the world and the practical — as well as emotional — benefits of doing so. So if you can believe it — we share this insanely powerful story, and then still manage to get some marketing tips in! You can’t say I’m not committed to your marketing 😉 Learn more from Jessica: Follow her on Instagram https://www.instagram.com/jessicacbuchanan/ Publish your manifesto with Soul Speak Press https://www.instagram.com/soulspeakpress/ Read her New York Times Best Seller, IMPOSSIBLE ODDS https://www.amazon.co.uk/Impossible-Odds-Kidnapping-Buchanan-Dramatic/dp/1476725187 Read her second book, DESSERTS TO MOUNTAINTOPS: Our collective journey to reclaiming our voice https://www.amazon.co.uk/Deserts-Mountaintops-Collective-Journey-Claiming/dp/195847200X/ref=sr_1_3?keywords=jessica+buchanan&qid=1688124984&s=books&sprefix=jessica+buch%2Cstripbooks%2C54&sr=1-3
Wed, June 28, 2023
Welcome to part one of our #sorrynotsorry series! An unapologetic marketing series that forces you to audit the stuff you got goin’ on and come face to face with the stuff you don’t going’ on. One 15-ish minute episode each week. One get your sh*t together task. And no promises that you’ll like what I have to say, but every promise that it will help. Today’s we’re talking about what the ef is the point? If you have highlights but don’t know what they’re for. Or pinned things to the top of your profile but don’t know why. Or post every day because you think you have to… Or don’t know what your current objective is! This. Is. For. You.
Thu, June 22, 2023
Whether we like it or not, there’s one big rule in the biz world: You can’t grow your business if no one even knows about you. Well, this is something Selena Soo has devoted her career to helping you fix! She’s a Bad@$$ PR strategist and creator of one of the most well-known publicity courses on the web, Impacting Millions. In this conversation we talk about: ☑️That time she went mega-viral thanks to a CNBC article: Why did that happen? What did it do for her business? ☑️Being an introvert while also going after major visibility ☑️How to know what kind of publicity is right for your business and how to choose relevant stories ☑️ALL the pitch questions …and more. Resources included in this episode: Follow her on Instagram: @selena_soo Get her Publicity Calendar with 12 MONTHS worth of story ideas to get into the media! Get it here. Plus check out her services, here.
Tue, June 20, 2023
In this episode I’ll share my vacation content formula. I don’t know if you noticed, but you probably get WAY more reach when you’re on a vacation or any kind of holiday. Why? Because you’re doing FUN stuff. And whether we like it or not, people are NOT on social to learn about your business. They’re on social to zone out. So it’s really beneficial to mix your biz and social content. Which is PERFECT for a vacation. So listen in as I walk you through what I do to plan ahead, not use a ton of bandwidth, and LOOK like I’m in the moment on social … but I’m not. Other resources shared: I do this really well on IG story, here’s my formula: gotocoach.club/dailystory
Thu, June 15, 2023
Today on the show we have Rachel Joy. Rachel has built her business from the inside out. Meaning, she did the INNER WORK before she went all in on the business strategy. Because, in her words: Business doesn’t work until YOU work. (Love that!) On this episode we talked about: Motherhood and business (I freaking loved her take on this.) Retiring your husband and what that did to her husband (hint: It wasn’t a good thing for them) Her whole story from being in rehab at 19 years old How she overcame anxiety and went on to build a thriving business despite it Signs that [lack of] inner work is holding you back, which I found particularly useful Her go-to methods for moving through anxiety And more… If you struggle with anxiety or any kind of inner trial, this is a great episode for you. Rachel is a master at NLP, Hypnotherapy, subconscious reprogramming AND a business coach. She’s also the founder of the Total Recovery Practitioner Certification. Resources from Rachel: FREE TRAINING: How to create a larger impact without burning out. Get it here. THE NERVOUS SYSTEM TOOLKIT (coupon to get it free inside): Get it here. Other resources: Until Friday, you can get any of our strategy calls for $97! The Engagement Class, The List Growth Class, The Pitch Class, Fix Your Feed, and My DM Sales Process are all available. Go here.
Tue, June 13, 2023
Does this sound like you? You know you need to be building relationships and creating engagement but… when it comes down to doing it you just stare blankly at the screen and have no idea where to even start. Sound like you? Then this is for you. There are 4 groups of people we tend to forget. Unfortunately, these people are our WARMEST audiences and also tend to lead to more opportunities. So sure, I know you’re focused on cold audiences because you want to grow. But that’s the long road. Having systems to focus on these people is the short road.
Thu, June 08, 2023
I lovedddd this unfiltered conversation with Belinda. When I listen back to it, it really feels like I’m a fly on the wall of a very honest conversation about the parts of money we often don’t talk about, but that we NEED to. Did you know 87% of female founders make less than $100k a year? According to Belinda (and myself), that is BULLSHIT. It is so hard to make a real contribution to your family at that rate. This episode is about shifting the tides to not only make more money in your business but to understand your expenses so you take more of it home. We talked about: The 4 different types of business owners (yikes I could see myself in this list) What habits we need to have in place to ensure that we are optimising our profits and actually getting paid for the work we’re putting in How to create a profit plan Many different ways to create an offer that takes care of us, is priced the right way, and that is really exciting for clients. (Hint: She’s super creative and fun!) And finally, with these crazy times that we find ourselves in, I asked her if there’s anything we need to be thinking about to protect ourselves Juicy AF resources from Belinda: Download the Pay Yourself Calculator: https://ownyourmoney.isrefer.com/go/lmcalculator/Sophia/ Check out Belinda's Cash Flow CEO Accelerator program: https://ownyourmoney.isrefer.com/go/cfceoapply/Sophia/ Connect with Belinda on Instagram: https://www.instagram.com/ownyourmoney/
Tue, June 06, 2023
If you’re not feeling inspired or motivated, this is for you. A few weeks ago I had a challenging launch and then got REALLY sick, all on the heels of an emotional birthday. By the end of it, I was over business. Ready to throw in the towel! Despite the success that I DO have, nothing felt worth it. I was drowning in comparison and “why aren’t I there yet?” questions. I know you can relate. I did 3 things to get out of my funk and back into that empowered visionary state, let’s walk through them.
Sat, June 03, 2023
If you feel like you are constantly reinventing the wheel with your content, you need this episode. Sunny shares her STAR framework to help you repurpose like a pro. (And it is DEFINITELY something I’ll be using in my business.) We also answer questions like: How much of her content is repurposed Who to hire if you want someone to weave through your content for you (yes, there is a title for this position! I had no idea!) Where to start if you feel like you have mountains of content to weed through and you just don’t know where to start (loved her simple response.) Things you should be repurposing that you haven’t even thought of Where to keep up with Sunny: Check out her website here: https://www.sunny-logsdon.com/ Follow her on Instagram here: https://www.instagram.com/sunny.logsdon/
Thu, June 01, 2023
The biggest mistake coaches make is – when it comes to increasing engagement – they only focus on getting in front of NEW audiences, they forget about the people already here. On today’s show, I’m sharing 3 ways to re-engage your existing audience. I’m also gonna walk you through a few reasons your engagement might not be poppin’ the way you want it to. PS: Looking for build-a-relationship resources? You’ll love this: 12 strategies to find and convert your next client on social. Download your 12 strategies here: gotocoach.club/clients
Tue, May 30, 2023
You might recognize today’s guest! She was a guest expert in one of our first episodes, but the next 6 months in business brought her some curveballs + challenges that led her to shut things down and start again. Her community was shocked. She had created a profitable business and had clients that loved her. But behind the scenes, it was burning her out and wreaking havoc on her nervous system. Kendall shares the detailed story of why she made the decision to start again, what was happening that made this decision clear, and the woo-woo tools she used to navigate this challenging part in her life – not with ease – but with clarity. As a marketing expert, we also do a deep dive into how she shifted her marketing efforts and play a game of “this or that” to hear what she prioritizes most in this new iteration of business. Connect with Kendall: On Instagram: https://www.instagram.com/candidcollectiveco/ Rebels Get Revenue podcast: https://candidcollective.co/rebels-get-revenue-podcast Her services: https://candidcollective.co/services-guide
Wed, May 24, 2023
On today’s show I’ll walk you through… 5 ways to find perfect fit collaborators The #1 thing you must NOT do when looking to collaborate Plus how to keep track of them while you build relationships A little insight into what my relationship building process looks like Looking for build-a-relationship resources? You’ll love this: 12 strategies to find and convert your next client on social. Download your 12 strategies here: gotocoach.club/clients
Fri, May 19, 2023
Look, AI is amazing. And I definitely think you should be playing with it. But if you use it like 97% of the people out there, you’re gonna sound like everyone else. In this episode I’ll share: ➡️How to make ChatGPT work better for you ➡️Two things you can’t escape in a world with ChatGPT Plus, I’ll give you access to 20 prompts to help you create content using ChatGPT that doesn’t sound like everyone else’s… Download them here: gotocoach.club/chatgptprompts
Wed, May 17, 2023
We’ve just kickstarted a growth period inside of your business, and it’s likely you are also in a growth period. In this episode I’ll walk you through: 1️⃣When your growth periods are every year (yes, you should have concentrated growth periods multiple times a year) 2️⃣18 ways to grow your list 3️⃣What to do with this list (hint: I’m not telling you to do ALL the things at once) Free resources: 12 Strategies To Get Your Next Client on Social can be downloaded here: gotocoach.club/clients This episode is brought to you by… The Go-To Coach Club. Get on the waitlist here: gotocoach.club/G2CC
Fri, May 12, 2023
So today's episode is a juicy throwback. This episode is like a marketing 101 class meets a southern charm holiday special! Ashlyn is here — if you don’t know her she’s the copywriting queen. (Real talk, Forbes said so! And Forbes knows what’s up.) She’s also like… a fresh baked blueberry muffin on Sunday Funday. You must know what I mean … You know that cozy, comforting moment where you have a hot coffee and a muffin … but it’s also #SundayFunday so you’ve got all this energy and excitement for a fun day off ahead? That’s Ashlyn. She is equal parts a warm embrace and a ball busting strategic hustler. She’s not just one helluva conversion copywriter, she’s a business owner who knows her sh*t and is VERY open about the highs and lows she went through to get here. We talk about: Why the heck your sales copy isn’t converting Her biggest launch lessons thanks to serving 8,000 students What your sales pages and lead magnet pages need to be converting at (and how to get them there!) How to grab more attention for your stuff …and more! We also play a little “game” which I call Ashlyn’s Holiday Gift Guide — that’s where she shared the biggest biz building lessons that she thinks you need to take into 2023 with you. It’s juicy y’all. Resources shared in this episode: The COPY BAR!! All of her templates at incredible “happy hour” rates: https://thecopy.bar/ Follow her on Instagram for copy tips and awesome content: https://www.instagram.com/ashlynscarter/ More info on how to write a website that converts: https://www.youtube.com/watch?v=93t7DLqU6h8&list=PLdbjmlD9euOn6dNaUoHh4EQ3jRQ_Ef-2Z Plus, how to write a sales page that converts! https://www.youtube.com/watch?v=ziajygoWGpk You can also learn more from Queen Ashlyn at her website: https://ashlynwrites.com/
Tue, May 09, 2023
Whelp... I'm sick! 😷 So today's episode is a juicy throwback. Today you'll learn: ➡️ 4 IG stories you should post to IG story every day ➡️ Why they matter ➡️ And lots of examples! Resources discussed in this episode: https://www.gotocoach.club/dailystory
Fri, May 05, 2023
Frenchie is all about helping you put systems in place that keep you close to the money. Because the truth is, it’s really easy for us to focus on the wrong things. In this episode, Frenchie shares… Her 5 core functions of marketing. She walks through what they are and the value of each. How to decide which core function you need to be focusing on right now The behind the scenes into how these functions play a role in her own business Nurturing systems, collaborating + a little tid-bit around how she 4X’d her income. Plus she’s giving you a guide called “Stay Close to the Money” — which shares 37 easy ways to "stay close to the money" and rev up your revenue. Download it here: stayclosetothemoney.com
Wed, May 03, 2023
This might surprise you, but most of us don’t know what we’re selling. We think we’re selling a course or a group coaching package or a mastermind group… but we’re actually selling feelings. People don’t buy cars, they buy status. People don’t buy alarm systems, they buy peace of mind. You may or may not have heard this advice before, but have you put it into action? In this episode, I walk you through 3 ways to use this advice in your content.
Fri, April 28, 2023
Today we’re changing the pace a little bit. My husband is on the show today. For those of you who don’t know him, my husband is Bradley Rose and he’s an instructor at Peloton. Something we get asked about ALL the time is his stroke: How did it happen? What exactly happened? At what point did we realize he had a stroke? What was the healing and recovery like? What did we learn from the experience? What was it like as a care taker? How was your relationship impacted? We also take questions from the audience which lead us into a conversation about managing anxiety and creating content with confidence.
Tue, April 25, 2023
Comin’ to you from mid-launch. Most would find this coo-coo-cray-cray that I’m talking about my launch while I’m in it. But this podcast is “unfiltered” and I’ll always keep my word around that. So I’m taking you behind the scenes of my most recent launch. It did not go to plan. But we turned some things around thanks to these 3 steps and I’m gonna walk you through ‘em so you’ve got them in your back pocket for your next launch. Resources mentioned in this episode: ➡️I mentioned Kajabi, which saved my butt during this launch. The analytics are great and it’s super user friendly. Here’s an affiliate link if you’d like to try it out: https://app.kajabi.com/r/yUYENNzT ➡️And finally, the Go-To Coach Cub is open! But doors close at 11:59pm on Wednesday, April 26th. Our sister membership, What The Heck To Post, for those who are not interested in all the extras that the Go-To Coach Club offers but DO want to get consistent with their strategic content is also open. In other words, whichever option you’re intrigued by, get all the info here: https://www.gotocoach.club/G2CC
Thu, April 20, 2023
Today we're talking about "slimy" strategies that really aren't that slimy. In fact, I would argue if you're NOT using strategies, you're probably shooting yourself and your ideal client in the foot. So if you want to make authentic sales, this one is for you.
Tue, April 18, 2023
If you're building community, you can't miss this episode. Here are the 5 super simple things you can do right away that will have insane ROI!
Thu, April 13, 2023
Roxanne is a manifestation expert. Actually, she’s more like a masterclass in just… LIVING better. It’s SO refreshing. We talk about: Why you don’t need to learn how to manifest, you’ve been manifesting since the day you were born — this blew my mind!! Are there ideal ways to manifest for different kinds of people? Her process for digesting anxiety in 90 seconds. The biggest manifestation myths (there are sooo many) And way, way more. Not gonna lie, you might need to listen to this twice. There’s so much to cover! And we don’t shy away from the science heavy details 😉 Resources covered in this episode: This episode is brought to you by THE GET CLIENTS ON SOCIAL CLASS! The week of April 17th, I’m sharing my signature Get Clients on Social Class ALL week! Join me on April 17th, April 19th + April 21st. We’re gonna talk about: ➡️The big mistake I see 80% of coaches make on their feed ➡️The #1 reason your content isn't converting and what you need to do to attract the right people and create a foundation for conversion ➡️2 strategies for building relationships on social ➡️The slow-growth strategy that attracts ready to buy leads Learn more here. Resources from Roxanne: Follow her on Instagram over at @roxannemirandamanifest The SOUL ALIGNMENT METHOD. Get it here: https://www.roxannemiranda.com/soul
Tue, April 11, 2023
Today we’re talking about AUTHORITY. I’m gonna share 4 things the top coaches in the world did to become the top coaches in the world. (And you might be surprised to hear a few of them.) But first, it’s Get Clients on Social Seasonnnn!! The week of April 17th, I’m sharing my signature Get Clients on Social Class ALL week! Join me on April 17th, April 19th + April 21st. We’re gonna talk about: ➡️The big mistake I see 80% of coaches make on their feed ➡️The #1 reason your content isn't converting and what you need to do to attract the right people and create a foundation for conversion ➡️2 strategies for building relationships on social ➡️The slow-growth strategy that attracts ready to buy leads Learn more here.
Sat, April 08, 2023
Today we’re talking about my childhood 👀 Don’t worry, I won't get weird on you. But I have a [money 💰] gift and it requires a back story. (scroll to the bottom if you just want the gift. I got you!🔥) I don’t know about you, but I have an irrational fear about losing everything I have. And I think it stems back to this moment, leaving the airport in Dhaka, Bangladesh for the first time, where I’d live for the next 4 years. Backstory: I lived in Southeast Asia for 18 years so was no stranger to this part of the world, but the emotional impact of experiencing so much desperation in this moment stayed with me....forever. And going home to Dhaka last month (for the first time in almost 20 years) reminded me of it. In dissecting this moment, I can see how it affected my ongoing relationship with work AND money for years to come. So, why share about my childhood? 1️⃣ To inspire you around where to look for your own money story [hint: It's probably hiding in your childhood). Releasing it is key to your next level of ANYTHING (money, business, relationships, etc.) and I learned this the hard way. 2️⃣And because I was invited by Kate Northrup to take part in her Money Breakthrough Report. It's this JUICY report jam packed full of women I admire and their money tips, breakthroughs, and stories. In this highly uncertain, volatile period of our lives, I hope that it will bring you comfort, direction, and some inspo for your next big money move. Download it here.
Thu, April 06, 2023
3 repurposing tips you have NOT heard before. Especially the last one. This episode is brought to you by… The Go-To Coach Club: www.whatthehecktopost.com Here’s what’s comin’ up inside the club… ➡️Our next class: BEST PRACTICES IN 2023. This is where I’m gonna share the PURPOSE of each piece of content (sales / growth / relationship building), the practical differences between captions on a reel vs. a feed, how to divide your feed so you are balancing value with relatability, and how to maximize reels + Instagram stories impact! ➡️ Content Office Hours! That’s where we work on content together and you can get feedback from me. ➡️Our monthly Problem Solving Calls In fact, we have new events every month in addition to weekly content guides and templates. Now you can snag everything you need to dominate your marketing in one place. ➡️Our Consistency Challenge is happening in May! That’s where you can get consistent with clear goals, resources and accountability – and win prizes as you do it! Learn more here: www.whatthehecktopost.com Free resources: 12 Strategies To Get Your Next Client on Social can be downloaded here: gotocoach.club/clients
Tue, April 04, 2023
Today we’re talking about crafting a strategy that works for you. I walk you through: Why you need to stop listening to what everyone else is saying and doing How to come up with the data you need to craft a perfect-fit strategy based on you + your message It’s a quickie, but a goodie! This episode is brought to you by… The Go-To Coach Club: www.whatthehecktopost.com Here’s what’s comin’ up inside the club… ➡️Our next class: BEST PRACTICES IN 2023. This is where I’m gonna share the PURPOSE of each piece of content (sales / growth / relationship building), the practical differences between captions on a reel vs. a feed, how to divide your feed so you are balancing value with relatability, and how to maximize reels + Instagram stories impact! ➡️ Content Office Hours! That’s where we work on content together and you can get feedback from me. ➡️Our monthly Problem Solving Calls In fact, we have new events every month in addition to weekly content guides and templates. Now you can snag everything you need to dominate your marketing in one place. ➡️Our Consistency Challenge is happening in May! That’s where you can get consistent with clear goals, resources and accountability – and win prizes as you do it! Learn more here: www.whatthehecktopost.com Free resources: 12 Strategies To Get Your Next Client on Social can be downloaded here: gotocoach.club/clients
Thu, March 30, 2023
Today I want to talk about pieces of marketing advice that are having a moment… I’m seeing this advice EVERYWHERE and following it would seriously get in the way of your success online. We answer these questions: How can I craft a memorable niche that is NOT unnecessarily limiting? Should marketing be fun? Do I need to post every day? This episode is brought to you by… The Go-To Coach Club: www.whatthehecktopost.com Here’s what’s comin’ up inside the club… ➡️Our next class: BEST PRACTICES IN 2023. This is where I’m gonna share the PURPOSE of each piece of content (sales / growth / relationship building), the practical differences between captions on a reel vs. a feed, how to divide your feed so you are balancing value with relatability, and how to maximize reels + Instagram stories impact! ➡️ Content Office Hours! That’s where we work on content together and you can get feedback from me. ➡️Our monthly Problem Solving Calls In fact, we have new events every month in addition to weekly content guides and templates. Now you can snag everything you need to dominate your marketing in one place. ➡️Our Consistency Challenge is happening in May! That’s where you can get consistent with clear goals, resources and accountability – and win prizes as you do it! Learn more here: www.whatthehecktopost.com Free resources: 12 Strategies To Get Your Next Client on Social can be downloaded here: gotocoach.club/clients
Tue, March 28, 2023
Today we’re talking about some easy to miss “mistakes” you might be making in your marketing content. After auditing about 60 feeds in 2.5 months, these are the things I saw again and again and again (and again). I’ll also share what to do instead so you’re not stuck without a solution. This episode is brought to you by… The Go-To Coach Club: www.whatthehecktopost.com Here’s what’s comin’ up inside the club… ➡️Our next class: BEST PRACTICES IN 2023. This is where I’m gonna share the PURPOSE of each piece of content (sales / growth / relationship building), the practical differences between captions on a reel vs. a feed, how to divide your feed so you are balancing value with relatability, and how to maximize reels + Instagram stories impact! ➡️ Content Office Hours! That’s where we work on content together and you can get feedback from me. ➡️Our monthly Problem Solving Calls In fact, we have new events every month in addition to weekly content guides and templates. Now you can snag everything you need to dominate your marketing in one place. ➡️Our Consistency Challenge is happening in May! That’s where you can get consistent with clear goals, resources and accountability – and win prizes as you do it! Learn more here: www.whatthehecktopost.com Free resources: 12 Strategies To Get Your Next Client on Social can be downloaded here: gotocoach.club/clients
Thu, March 23, 2023
Today I have a bubbly treat for you. Kelsey Kurtis is on the show talking about BRANDING. But… not in the way you’re probably used to talking about it. (Logos, fonts, and colors!) She talks about how branding isn’t just about what things look like, it’s about how you’re making people feel and the relationships you’re building. So of course – as the self proclaimed relationship queen – you already know I got alllll into that! But then she’s ALSO insanely knowledgeable about the aesthetic piece. For instance, ever heard about color psychology and what the colors you choose actually mean?? Me neither. This part BLEW my mind! Here are other things we talked about: ➡️What exactly her connection method is ➡️Step one for getting started with defining your brand — I absolutely love this tip ➡️What brand colors mean and a little behind the scenes on the mistakes I’ve made with my colors. Like I said, I was amazed with this part! ➡️How often you should have brand photo shoots and some tips of the trade from Kelsey ➡️Her personal social media strategy ➡️And a ton more. Plus, at the very end, she shares an AWESOME homework assignment that I seriously recommend you do. Resources mentioned in this episode: Branding Color Guide from Kelsey: https://www.kelseykurtis.com/branding-color-guide The Connection Method by Kelsey Kurtis: https://amzn.to/3JKQhup 12 Strategies To Find + Convert Your Next Client on Social: https://getcoachsocial.com/clients This episode is brought to you by… The Go-To Coach Club: www.whatthehecktopost.com
Tue, March 21, 2023
Stop ending your captions like this… This one shift will increase engagement … A LOT. This episode is brought to you by… The Go-To Coach Club: www.whatthehecktopost.com Here’s what’s comin’ up inside the club… ➡️Our next class: BEST PRACTICES IN 2023. This is where I’m gonna share the PURPOSE of each piece of content (sales / growth / relationship building), the practical differences between captions on a reel vs. a feed, how to divide your feed so you are balancing value with relatability, and how to maximize reels + Instagram stories impact! ➡️ Content Office Hours! That’s where we work on content together and you can get feedback from me. ➡️Our monthly Problem Solving Calls In fact, we have new events every month in addition to weekly content guides and templates. Now you can snag everything you need to dominate your marketing in one place. ➡️Our Consistency Challenge is happening in May! That’s where you can get consistent with clear goals, resources and accountability – and win prizes as you do it! Learn more here: www.whatthehecktopost.com Free resources: 12 Strategies To Get Your Next Client on Social can be downloaded here: gotocoach.club/clients
Fri, March 17, 2023
Today’s guest is Linda Sidhu – quiz creator to the online stars! She’s a list-building and quiz funnel strategist who specialises in creating personality-popping quizzes rooted in *real* data about how we communicate. Her clients triple their email list growth in a matter of months. Massively increase conversions. And create strategic and impactful list segmenting that helps their audience truly feel seen. So if you’re looking to create a list building foundation for the long haul, you are in the right place. We answered questions like.. ➡️How do you strategically come up with the topic of your quiz? And the questions you ask? ➡️How do you strategically title your quiz? ➡️How do you segment your list with your quiz and how do you USE your segments? ➡️How does the DISC model help you create a more impactful quiz? And SO much more. This episode is truly jam packed. If you’ve been looking to create a profitable quiz, you're in the right place. This episode is brought to you by… What The Heck To Post: www.whatthehecktopost.com Here’s what’s going on this month inside the community: ➡️Jillian Murphy – Sales QUEEN – just came in to coach our members on their sales. Every other month we have an amazing quest expert come in to coach WTHTP-ers. ➡️At the beginning of every month we have Content Office Hours! That’s where we work on content together and you can get feedback from me. ➡️Plus, our monthly Problem Solving Call is where you and I can work through your roadblocks. We have one coming up on March 24th. We have new events every month in addition to weekly content guides and templates. Now you can snag everything you need to dominate your marketing in one place. Free resources shared in this episode: Quiz: What's Your Quiz-to-Cash Strategy? Quiz: Discover Your Personal Quiz-to-Cash Strategy (lindasidhu.com) Quiz creators FB Group: Quiz Creators | Facebook Quiz Lab Sales Page: https://www.lindasidhu.com/quiz-lab 12 Strategies To Get Your Next Client on Social can be downloaded here: gotocoach.club/clients
Tue, March 14, 2023
Today we’ve got our first installment of our FLY ON THE WALL series, where you can be a fly on the wall of a group coaching session inside of the Go-To Coach Club. I’m doing this for a couple of reasons: Because there’s just good stuff in here that can help you. Because I want you to get a sense of what goes down in the Go-To Coach Club. We’re getting ready to close doors to the club so you can only join 3 times a year which means it’s the last chance to join the Go-To Coach club for a while in the next few weeks and I want you to have a sense of what happens here! Our Problem Solving Calls are where coaches sign up for the hot-seat when they have something that is keeping them stuck in their marketing. We have one a month and we tackle allllll kinds of issues. From the more foundational pieces like messaging or even technology hiccups. To the more advanced issues like selling in the DMs and building a signature talk. Today you’ll hear from… ➡️Ronni who is an Eating Disorder Recovery coach. She wants to reach out and re-engage the women she supported 3-4 years ago and let them know that she’s opened a coaching business, without coming off like a slimy salesperson. ➡️Emily, who is a Sundance award winner and a coach for actors. She wants to talk about pitching to collaborators for joint IG lives to grow her audience. ➡️Jess, who is a corporate trainer and a stress + burnout life coach. She wants help creating content that promotes her quiz. ➡️And also Tal who is a breakup recovery coach. She wants to talk about making the most out of the podcast interviews that she’s appearing on. Tune in to hear our coaching session and also hear me recap the tips so you can apply them to your own business. Psssst… want to check out the Go-To Coach Club? Just go here: www.whatthehecktopost.com
Tue, March 07, 2023
Today I’m sharing three Instagram Stories that… ➡️ Create your go-to coach factor ➡️ Make it super clear what you do ➡️ Creates engagement ➡️ Tells stories ➡️ And make sales Stories are the most BINGED piece of content on Instagram. (Yep, more then reels.) People tend to not care that much about them because their main benefit is NOT growth. But the truth is, who cares if you grow if you’re not nurturing your audience? Growth without solid nurturing systems and content will do NOTHING. So if you’re looking for some structure around how to show up on Instagram stories to nurture your existing audience so that you actually see a conversion, this will help. You might also like Ep 11: WTF to post on IG stories This episode is brought to you by… The Go-To Coach Club: www.whatthehecktopost.com Here’s what’s going on this month inside our community of coaches: ➡️Jillian Murphy – Sales QUEEN – just came in to coach our members on their sales. Every other month we have an amazing quest expert come in to coach us on various skills that are required to become a go-to coach in your industry. ➡️ Content Office Hours! That’s where we work on content together and you can get feedback from me. ➡️Plus, our monthly Problem Solving Call is on February 24th where you can work through your roadblocks with me. We have new events every month in addition to weekly content guides and templates. Now you can snag everything you need to dominate your marketing in one place. Free resources: 4 IG stories you should be sharing every day: https://getcoachsocial.com/dailystory/
Thu, March 02, 2023
Haley Burkhead knocked my socks off in this conversation. If you think creating wealth just means making more money in your business – you need to listen to this. If you think creating wealth means investing in stocks – you need to listen to this. If you think creating wealth requires you to basically have a whole new job outside of all the things you already do – you need to listen to this. Haley shows us that creating wealth is absolutely possible regardless of your background, education, or how much money you currently have. In fact, one of the things that blew my mind is her approach to creating wealth WITHOUT putting any money down at all. We cover… ☑️…motherhood (a sensitive topic for me!) and why we need to be open to paving our own path and having our journey ☑️…the 3 stages of wealth ☑️…how to create wealth systems without spending any money ☑️…different kinds of money makers (that actually have nothing to do with your business) ☑️…why putting wealth systems in your life does NOT add as much extra time as you think (hint: Haley works and manages her wealth in 3-4 hours a day, the rest of her time is totally free to spend with her family or however she sees fit) And more. WAY more. She is a WEALTH of information, no pun intended 🤣 This episode is brought to you by… What The Heck To Post (Now called, The Go-To Coach Club… but unfortunately we haven’t updated our sales page yet. Ha!): www.whatthehecktopost.com Here’s what’s going on this month inside the community: ➡️Jillian Murphy – Sales QUEEN – is coming in to coach our members on their sales. Every other month we have an amazing quest expert come in to coach WTHTP-ers. ➡️Content Office Hours! That’s where we work on content together and you can get feedback from me. ➡️Plus, our monthly Problem Solving Call is on February 24th where you can work through your roadblocks with me. We have new events every month in addition to weekly content guides and templates. Now you can snag everything you need to dominate your marketing in one place. Free resources: Haley’s 20 minute webinar outlining the steps to creating wealth: http://thedisruptor.com/replay 12 Strategies To Get Your Next Client on Social can be downloaded here: gotocoach.club/clients
Tue, February 28, 2023
I asked people to vote on topics to cover on Marketing Unfiltered … sooo many people requested this. And that breaks my heart! So today, I wanted to talk to you about why I think content creation is NOT just for your ideal client, but for you too. When you finish the episode, I hope you feel like you can change your experience to actually ENJOY it. Because the truth is, it can be really freaking fun :) This episode is brought to you by… What The Heck To Post: www.whatthehecktopost.com Here’s what’s going on this month inside the community: ➡️Jillian Murphy – Sales QUEEN – is coming in to coach our members on their sales. Every other month we have an amazing quest expert come in to coach WTHTP-ers. ➡️The Consistency Challenge continues until February 6th. That’s where you can build your consistency muscles with accountability, coaching + prizes. ➡️Also on February 6th, we have Content Office Hours! That’s where we work on content together and you can get feedback from me. ➡️Plus, our monthly Problem Solving Call is on February 24th where you can work through your roadblocks with me. We have new events every month in addition to weekly content guides and templates. Now you can snag everything you need to dominate your marketing in one place. Free resources: 12 Strategies To Get Your Next Client on Social can be downloaded here: gotocoach.club/clients
Thu, February 23, 2023
I loveddddd this conversation with Jackie Ellis! If you’ve been feeling like it’s time to pay for ads but you just don’t know where to begin, you must listen to this. Jackie has multiple multi-million dollar launches under her belt, an ad agency and is a copywriter. She’s a total BOSS on this subject and shares so many tangible tips around… …conversion rates …how to use ads to fill a coaching roster and how to use ads to sell your course or membership …what to focus on now that Facebook is making targeting so much easier And more! She also shares a terrifying story about the time she had a heart attack at 34 years old and how that changed her business, priorities and how she navigates stress so it doesn’t happen again. Let’s meet Jackie! This episode is brought to you by… What The Heck To Post: www.whatthehecktopost.com Here’s what’s going on this month inside the community: ➡️Jillian Murphy – Sales QUEEN – is coming in to coach our members on their sales. Every other month we have an amazing quest expert come in to coach WTHTP-ers. ➡️The Consistency Challenge continues until February 6th. That’s where you can build your consistency muscles with accountability, coaching + prizes. ➡️Also on February 6th, we have Content Office Hours! That’s where we work on content together and you can get feedback from me. ➡️Plus, our monthly Problem Solving Call is on February 24th where you can work through your roadblocks with me. We have new events every month in addition to weekly content guides and templates. Now you can snag everything you need to dominate your marketing in one place. Free resources: Want a free guide on how to write high-converting ad copy?? Jackie’s got your covered. It's like the paint-by-number version of facebook ads… you’re gonna love it. Just scroll to the bottom of this page: https://www.jackie-ellis.com/ 12 Strategies To Get Your Next Client on Social can be downloaded here: gotocoach.club/clients
Tue, February 21, 2023
I almost didn’t share this because I do NOT want you to overthink this. But… I answer this question differently than most. So if you’re curious about how the heck to post at a time that’s most effective for your content, tune into this 5 minute quickie. This episode is brought to you by… What The Heck To Post: www.whatthehecktopost.com Here’s what’s going on this month inside the community: ➡️Jillian Murphy – Sales QUEEN – is coming in to coach our members on their sales. Every other month we have an amazing quest expert come in to coach WTHTP-ers. ➡️The Consistency Challenge continues until February 6th. That’s where you can build your consistency muscles with accountability, coaching + prizes. ➡️Also on February 6th, we have Content Office Hours! That’s where we work on content together and you can get feedback from me. ➡️Plus, our monthly Problem Solving Call is on February 24th where you can work through your roadblocks with me. We have new events every month in addition to weekly content guides and templates. Now you can snag everything you need to dominate your marketing in one place. Free resources: 12 Strategies To Get Your Next Client on Social can be downloaded here: gotocoach.club/clients
Thu, February 16, 2023
Getting ready to launch? You’re going to want to listen to this first. Brenna is a pre-launch strategist and an amazing copywriter. Put those two things together and she’s a BOSS and coming up with – not just your pre-launch strategy – but your pre-launch content. We cover: What exactly is a pre-launch and how long should it be? What kind of content goes into a pre-launch (you will LOVE her cheat sheet) Plus we played This or That: Launch Edition where she dropped some serious hot takes on how to launch effectively It’s juicyyyyyyy 🔥 This episode is brought to you by… What The Heck To Post: www.whatthehecktopost.com Here’s what’s going on this month inside the community: ➡️Jillian Murphy – Sales QUEEN – is coming in to coach our members on their sales. Every other month we have an amazing quest expert come in to coach WTHTP-ers. ➡️The Consistency Challenge continues until February 6th. That’s where you can build your consistency muscles with accountability, coaching + prizes. ➡️Also on February 6th, we have Content Office Hours! That’s where we work on content together and you can get feedback from me. ➡️Plus, our monthly Problem Solving Call is on February 24th where you can work through your roadblocks with me. We have new events every month in addition to weekly content guides and templates. Now you can snag everything you need to dominate your marketing in one place. Free resources: PRE-LAUNCH PLAN CHEAT SHEET. Ready to launch without late nights, tears or “what did I do to myself feelings”? You’re gonna want this: brennamcgowan.co/cheatsheet 12 Strategies To Get Your Next Client on Social can be downloaded here: gotocoach.club/clients
Tue, February 14, 2023
The truth is, I do NOT turn to social media when I want a client fast. There are 4 things I do. And I share what they are here. This episode is brought to you by… What The Heck To Post: www.whatthehecktopost.com Here’s what’s going on this month inside the community: ➡️Jillian Murphy – Sales QUEEN – is coming in to coach our members on their sales. Every other month we have an amazing quest expert come in to coach WTHTP-ers. ➡️The Consistency Challenge continues until February 6th. That’s where you can build your consistency muscles with accountability, coaching + prizes. ➡️Also on February 6th, we have Content Office Hours! That’s where we work on content together and you can get feedback from me. ➡️Plus, our monthly Problem Solving Call is on February 24th where you can work through your roadblocks with me. We have new events every month in addition to weekly content guides and templates. Now you can snag everything you need to dominate your marketing in one place. Free resources: 12 Strategies To Get Your Next Client on Social can be downloaded here: gotocoach.club/clients
Fri, February 10, 2023
Today we have Christie Miller on the show! Christie was diagnosed with breast cancer last year and has been SUCH an inspiration to me. Actually, her mindset has ALWAYS inspired me. She’s one of those women who will put her mind to something and absolutely achieve it. In fact, she has won THREE cars in her life. One of them was a Porsche, and the other was a Tesla!!! And in all 3 instances, she visualized herself winning, journaled, and really paid attention to her thoughts. So when she was diagnosed with cancer – something that would send most people into a spiral – she used all of her go-to mindset techniques to beat it without traditional treatment. I am enormously inspired by this woman, who is a former client and now a dear friend. Listen in to hear about: ➡️Her diagnoses ➡️How Cancer changed her life and business for the better ➡️Mindset techniques she swears by during her launches Then, at the end, I have an extra treat for you. Christie is actually an expert on free 5-Day challenges, so while we spent most of our time talking about her resilient mindset, I also designed a game of sorts to help her share her unique approach to 5-day challenges so you can have an extra tool in your toolbox! This episode is brought to you by… What The Heck To Post: www.whatthehecktopost.com Here’s what’s going on this month inside the community: ➡️Jillian Murphy – Sales QUEEN – is coming in to coach our members on their sales. Every other month we have an amazing quest expert come in to coach WTHTP-ers. ➡️The Consistency Challenge continues until February 6th. That’s where you can build your consistency muscles with accountability, coaching + prizes. ➡️Also on February 6th, we have Content Office Hours! That’s where we work on content together and you can get feedback from me. ➡️Plus, our monthly Problem Solving Call is on February 24th where you can work through your roadblocks with me. We have new events every month in addition to weekly content guides and templates. Now you can snag everything you need to dominate your marketing in one place. Free resources: 12 Strategies To Get Your Next Client on Social can be downloaded here: gotocoach.club/clients
Tue, February 07, 2023
Today, we’re takin’ a trip through my DMs. I got a great question from “Jamie.” She understands the importance of speaking to strangers on the internet if you want to create collaborative relationships and grow in a nurtured way on Instagram. But… she’s the kinda gal who sits alone at a party counting down the hours until she can leave instead of trying to meet friends. So … *HOW* does this happen for someone who’s not a social butterfly? The truth is, this will be difficult for someone who doesn’t go out of their way to speak to people. But – it WILL get easier when you show up just to be human and stop over-thinking it. And just to prove my point, I took a gander through my DMs and read my last 5 DMs to strangers along with the context around why I was messaging them. I hope you see that – in this stage of messaging – the only objective is to create a genuine connection. I’m not approaching this with a step 1, step 2 or step 3 strategy. I’m not trying to trick people into talking to me so that I can sell them something. I’m doing what social media was designed for, being social. And when you see these DM examples, I hope you’ll see that this does not have to be complicated AT ALL. In fact, it can be the easiest and most effective thing you do for your business. This episode is brought to you by… What The Heck To Post: www.whatthehecktopost.com Here’s what’s going on this month inside the community: ➡️Jillian Murphy – Sales QUEEN – is coming in to coach our members on their sales. Every other month we have an amazing quest expert come in to coach WTHTP-ers. ➡️The Consistency Challenge continues until February 6th. That’s where you can build your consistency muscles with accountability, coaching + prizes. ➡️Also on February 6th, we have Content Office Hours! That’s where we work on content together and you can get feedback from me. ➡️Plus, our monthly Problem Solving Call is on February 24th where you can work through your roadblocks with me. We have new events every month in addition to weekly content guides and templates. Now you can snag everything you need to dominate your marketing in one place. Free resources: 12 Strategies To Get Your Next Client on Social can be downloaded here: gotocoach.club/clients
Thu, February 02, 2023
Today on the show we have MARISA CORCORAN! If you write boring copy, you are gonna wanna listen to this. We talk about… Her genius tip for bringing any copy to life that is so super tangible, you can use it right away. How to seamlessly incorporate pop culture to make your stuff digestible and — again — fun The difference between MESSAGING + CONTENT and how to know which one you have a problem with The importance of storytelling and her unsexy but effective hack for adding relevant stories to your copy How to find pop off the screen subject lines for your emails And. So. Much. More! Plus, she’s got a webinar coming out called LEAVE ‘EM WANTING MORE. Here’s the link to learn more. This episode is brought to you by… What The Heck To Post: www.whatthehecktopost.com Here’s what’s going on this month inside the community: ➡️Jillian Murphy – Sales QUEEN – is coming in to coach our members on their sales. Every other month we have an amazing quest expert come in to coach WTHTP-ers. ➡️The Consistency Challenge continues until February 6th. That’s where you can build your consistency muscles with accountability, coaching + prizes. ➡️Also on February 6th, we have Content Office Hours! That’s where we work on content together and you can get feedback from me. ➡️Plus, our monthly Problem Solving Call is on February 24th where you can work through your roadblocks with me. We have new events every month in addition to weekly content guides and templates. Now you can snag everything you need to dominate your marketing in one place.
Tue, January 31, 2023
Today, we’re talkin’ strategy. ➡️If you hate your lead magnet. ➡️Or you don’t have one. ➡️Or you just want to have more than one way to grow an email list… This one’s for you! I’ll share an organic list growth strategy that doesn’t require a lead magnet. I’ll also explain the pivotal reason why I do this despite the fact that I have a highly converting lead magnet. This episode is brought to you by… What The Heck To Post: www.whatthehecktopost.com Here’s what’s going on this month inside the community: ➡️Jillian Murphy – Sales QUEEN – is coming in to coach our members on their sales. Every other month we have an amazing quest expert come in to coach WTHTP-ers. ➡️The Consistency Challenge continues until February 6th. That’s where you can build your consistency muscles with accountability, coaching + prizes. ➡️Also on February 6th, we have Content Office Hours! That’s where we work on content together and you can get feedback from me. ➡️Plus, our monthly Problem Solving Call is on February 24th where you can work through your roadblocks with me. We have new events every month in addition to weekly content guides and templates. Now you can snag everything you need to dominate your marketing in one place. Free resources: 12 Strategies To Get Your Next Client on Social can be downloaded here: gotocoach.club/clients
Fri, January 27, 2023
We’ve got a question from a listener! “Alexa” did some bot work back in the day so she’s got several thousand followers … but they’re very untargeted. She wants to know if she should start her account over. This is a hard one to answer, because it depends! So I walk through some pros + cons to consider so you can come up with the best answer for you. FYI: Consider this a part 2 to episode 30 where we talk about whether or not you should have a separate account for your business. This episode is brought to you by… What The Heck To Post: www.whatthehecktopost.com Here’s what’s going on this month inside of the community: ➡️ Our Content Mapping Session (where we map out a year of content objectives) happened on Friday, January 6th, but all members get a replay. ➡️ The Consistency Challenge starts on Monday, January 9th. That’s where you can build your consistency muscles with accountability, coaching + prizes! ➡️ Our monthly Problem Solving Call is on January 20th where you can work through your roadblocks with me. ➡️ And starting in February, we have content co-working sessions AND Jillian Murphy is coming in for some sales coaching! We have new events every month in addition to weekly content guides and templates. Now you can snag everything you need to dominate your marketing in one place.
Wed, January 25, 2023
Are you not growing on social media? Or worse … are you not getting clients on social media? This likely has something to do with your visibility strategy. You need to be getting in front of NEW audiences in a way that builds trust quickly so you can see the fastest conversion possible. (The truth? Social media is awesome for so many reasons, but it isn’t the best for getting discovered by your target audience ASAP.) Lisa is a PR strategist who pitches to 10 podcasts a week to grow her business. The craziest part? It only takes her 30 minutes a week… (yep, you read that right.) In this episode you’ll learn… Her formula for finding ideal podcasts to pitch to without doing any market research How to know how many podcasts to pitch to for the results you want The perfect pitch and what needs changing every week so it feels personal to who you’re pitching to Go-to PS strategies to ensure you get a response ….and WAY more. You will DEVOUR this episode and all the goodness that Lisa shares. Lisa also shares her Perfect Pitch Template which I just love! Here’s the link to download yours: www.theperfectpodcastpitch.com This episode is brought to you by… What The Heck To Post: www.whatthehecktopost.com Here’s what’s going on this month inside of the community: ➡️Our Content Mapping Session (where we map out a year of content objectives) happened on Friday, January 6th, but all members get a replay. ➡️The Consistency Challenge starts on Monday, January 9th. That’s where you can build your consistency muscles with accountability, coaching + prizes! ➡️Our monthly Problem Solving Call is on January 20th where you can work through your roadblocks with me. ➡️And starting in February, we have content co-working sessions AND Jillian Murphy is coming in for some sales coaching! We have new events every month in addition to weekly content guides and templates. Now you can snag everything you need to dominate your marketing in one place.
Mon, January 23, 2023
In my last episode I said something like… “If you’re not growing your email list, you’re not growing your business.” People got a little alarmed when I said that. They said things like, “But I am trying to grow my email list… but it’s not working!” So I wanted to do an episode covering the biggest mistakes I see when people are sharing their lead magnets and doing “all” the things but… it’s not working. Now of course, your lead magnet must be something your audience wants. That’s *THE* most important part of all of this. But outside of that, these 5 mistakes can also make a HUGE difference and – so often – I see people don’t even consider them. So let’s dive in! This episode is brought to you by… What The Heck To Post: www.whatthehecktopost.com Here’s what’s going on this month inside of the community: ➡️Our Content Mapping Session (where we map out a year of content objectives) happened on Friday, January 6th, but all members get a replay. ➡️The Consistency Challenge starts on Monday, January 9th. That’s where you can build your consistency muscles with accountability, coaching + prizes! ➡️Our monthly Problem Solving Call is on January 20th where you can work through your roadblocks with me. ➡️And starting in February, we have content co-working sessions AND Jillian Murphy is coming in for some sales coaching! We have new events every month in addition to weekly content guides and templates. Now you can snag everything you need to dominate your marketing in one place. Free resources: 12 Strategies To Get Your Next Client on Social can be downloaded here: http://getcoachsocial.com/clients
Fri, January 20, 2023
Today we’re gettin’ real. At the risk of sounding like a broken record, this is for you if you get stuck thinking, “WTF am I doing wrong?? I post everyday but don’t get results!” Let’s break this down. There are three objectives that we typically have: ➡️an objective to GROW ➡️an objective to NURTURE ➡️an objective to SELL And whatever big picture strategy you have for each of these things, social media needs to be PART of it, it can’t be the full thing. So I share what I’m doing behind the social media for each of these things in this episode. And then ask you a real talk question at the end to bring it all together. This episode is brought to you by… What The Heck To Post: www.whatthehecktopost.com Here’s what’s going on this month inside of the community: ➡️Our Content Mapping Session (where we map out a year of content objectives) happened on Friday, January 6th, but all members get a replay. ➡️The Consistency Challenge starts on Monday, January 9th. That’s where you can build your consistency muscles with accountability, coaching + prizes! ] ➡️Our monthly Problem Solving Call is on January 20th where you can work through your roadblocks with me. We have new events every month in addition to weekly content guides and templates. Plus, a pitch database so you can find podcasts to pitch to! Now you can snag everything you need to dominate your marketing in one place.
Wed, January 18, 2023
This is a very powerful episode with the one and only, Kate Northrup! As an entrepreneur, bestselling author, and mother, Kate Northrup has built a multimedia digital platform called The Origin Company that reaches hundreds of thousands globally. She’s committed to supporting ambitious women to light up the world without burning themselves out. We talk about… 1️⃣How to change your relationship with money, starting with that icky feeling you have when you do your money stuff (check accounts, pay bills, pay taxes) 2️⃣Why you CAN have it all (great relationship, family, and a thriving business) and a simple step you can take to truly believe that. 3️⃣How many productive hours you have in a day (hint: it’s 4-5 😳) and an exercise you can do to decide what goes into that time. 4️⃣Why we hustle so hard and what happens when we add more joy and rest! (And more!) We also have a fire round where she shares some of her favorite behind-the-scenes strategies and habits in her many, successful years as a business owner. It’s a good one!!! Free resources: Kate shares The Business Pressure Relief Kit where you can find 6 strategies to find peace as you increase revenue. Get them here: https://theorigincompany.co/strategies/ Get my 12 Strategies To Get Your Next Client on Social here: http://getcoachsocial.com/clients This episode is brought to you by.What The Heck To Post: www.whatthehecktopost.com Here’s what’s going on this month inside of the community: ➡️Our Content Mapping Session (where we map out a year of content objectives) happened on Friday, January 6th, but all members get a replay. ➡️The Consistency Challenge starts on Monday, January 9th. That’s where you can build your consistency muscles with accountability, coaching + prizes! ➡️Our monthly Problem Solving Call is on January 20th where you can work through your roadblocks with me. We have new events every month in addition to weekly content guides and templates. Plus, a pitch database so you can find podcasts to pitch to! Now you can snag everything you need to dominate your marketing in one place.
Mon, January 16, 2023
Whether you have no idea what content pillars are OR you just don’t think yours are working for you… this is for you! We’re gonna talk about: Why we use content pillars (and why you do NOT need to overthink them) How to come up with effective content pillars in 3 steps Two questions to ask yourself so you know if your pillars are workin' for ya! This episode is brought to you by… What The Heck To Post: www.whatthehecktopost.com Here’s what’s going on this month inside of the community: ➡️Our Content Mapping Session (where we map out a year of content objectives) happened on Friday, January 6th, but all members get a replay. ➡️The Consistency Challenge starts on Monday, January 9th. That’s where you can build your consistency muscles with accountability, coaching + prizes! ➡️Our monthly Problem Solving Call is on January 20th where you can work through your roadblocks with me. We have new events every month in addition to weekly content guides and templates. Now you can snag everything you need to dominate your marketing in one place. Free resources: 12 Strategies To Get Your Next Client on Social can be downloaded here: http://getcoachsocial.com/clients
Fri, January 13, 2023
Today I’m sharing 7 ways to make your content work better. Why? Because sometimes it’s not about posting daily, it’s about posting more strategically. If you can extend the reach of your content, you can also put less pressure on your posting schedule. Tune in for 7 tips to try! This episode is brought to you by… What The Heck To Post: www.whatthehecktopost.com Here’s what’s going on this month inside of the community: ➡️Our Content Mapping Session (where we map out a year of content objectives) happened on Friday, January 6th, but all members get a replay. ➡️The Consistency Challenge starts on Monday, January 9th. That’s where you can build your consistency muscles with accountability, coaching + prizes! ➡️Our monthly Problem Solving Call is on January 20th where you can work through your roadblocks with me. We have new events every month in addition to weekly content guides and templates. Plus, a pitch database so you can find podcasts to pitch to! Now you can snag everything you need to dominate your marketing in one place. Free resources: 12 Strategies To Get Your Next Client on Social can be downloaded here: http://getcoachsocial.com/clients
Wed, January 11, 2023
I had soooo much fun speaking to Jaclyn! She’s an authority expert who specializes in helping her clients build a go-to brand with podcasts. Here are some of the topics we dove into: 1) Why can focusing on podcasts make such a MASSIVE difference? 2) Do you need to have a podcast to take advantage of this medium? 3) What are the different ways you can leverage the podcasting platform to generate revenue? 4) How can we build relationships with people to get on podcasts ? And more! We also play a fire round game where we learn her go-to biz building secrets This episode is brought to you by… What The Heck To Post: www.whatthehecktopost.com Here’s what’s going on this month inside of the community: ➡️Our Content Mapping Session (where we map out a year of content objectives) happened on Friday, January 6th, but all members get a replay. ➡️The Consistency Challenge starts on Monday, January 9th. That’s where you can build your consistency muscles with accountability, coaching + prizes! ➡️Our monthly Problem Solving Call is on January 20th where you can work through your roadblocks with me. We have new events every month in addition to weekly content guides and templates. Plus, a pitch database so you can find podcasts to pitch to! Now you can snag everything you need to dominate your marketing in one place. Free resources: 12 Strategies To Get Your Next Client on Social can be downloaded here: http://getcoachsocial.com/clients
Mon, January 09, 2023
Today we’re answering the age old question: How often should I be posting? I’ll walk you through: ☑️The myth that you need to post every day ☑️Reasons to NOT post every day (if it’s not sustainable) ☑️And then two questions to ask yourself to come up with this answer for you! This episode is brought to you by… What The Heck To Post: www.whatthehecktopost.com Here’s what’s going on this month inside of the community: ➡️Our Content Mapping Session (where we map out a year of content objectives) happened on Friday, January 6th, but all members get a replay. ➡️The Consistency Challenge starts on Monday, January 9th. That’s where you can build your consistency muscles with accountability, coaching + prizes! ➡️Our monthly Problem Solving Call is on January 20th where you can work through your roadblocks with me. We have new events every month in addition to weekly content guides and templates. Now you can snag everything you need to dominate your marketing in one place. Free resources: 12 Strategies To Get Your Next Client on Social can be downloaded here: http://getcoachsocial.com/clients
Sat, January 07, 2023
Today I’m doing another episode of Good Boss / Bad Boss. I’m sharing some behind the scenes of our most recent launch and how I realized that some unhealed stuff was sneaking back into my world. That was disappointing… I’ll share some questions to ask yourself so you can make sure the same isn’t happening to you. And then we move into my good boss moment. I’m proud of the growth I’ve made with my micro-managing tendencies, but man this journey is still hard! I share some behind the scenes of our tech issue over the Christmas holiday – how I handled it (or how I did NOT), what happened, and the questions I asked myself to help myself LET GO. I create these episodes to normalize the roller coaster that is building an online business. I didn’t have that, but I always wanted it. So if that’s something you crave, too, this is for you!
Thu, January 05, 2023
Allison is a mama boss. She works 20 hours a week but has a six figure business. She spends lots of time with her kids but she has a very successful podcast. She works out consistently but still makes sales almost daily! How does she do this? Very. Clear. Systems and funnels. So today, that’s what we’re talking about. We’ll cover: What actually is an email funnel How to not be salesy in your emails What resources she uses to build out her email funnels (simply) Why you should be sharing videos in your emails And more… We also play a game called “connect the dots” where she shares how each piece of content that she creates fits into her system. Resources covered in this episode: Snag 20 plug-and-play, Mad Libs style sales email templates here: www.allisonhardy.com/simple-emails-that-sell
Mon, January 02, 2023
Ever heard of the Sex and the City rule? I am OBSESSED with this rule. It reminds us to keep things relatable. So if you’re looking for a chuckle and a very valuable content lesson, this episode is for you. Especially if your content isn’t getting engagement and you’re not sure why.
Fri, December 30, 2022
Real talk: Statistically speaking, this year will be average at best. And that’s not to bring you down or make you feel like shit. It’s the opposite in fact. So … yeah. I’ve got a message not everyone will want to hear but I actually think it’s the one we all need. Reminders: The price of What The Heck To Post goes up on January 1st! Go here to check it out: www.whatthehecktopost.com
Wed, December 28, 2022
“I have one hour to prep for 2023. What is most worth my time?” What a FANTASTIC question from one of our listeners. Today we’ll talk about: 1. The thing we all need to be more focused on (hint: it’s your targeted growth strategy.) 2. Examples of how clients in the past have implemented a targeted growth strategy. 3. 3 questions to answer to get you prepared to take action on growth in 2023 Reminders: The price of What The Heck To Post goes up on January 1st! Go here to check it out: www.whatthehecktopost.com
Wed, December 21, 2022
If you can’t help but feel assaulted by technology, this one is for you. We’ve got TARA WILDER on the show! She’s a tech strategist who specializes in untangling your tech without pulling out your hair. We talk about: What NOT untangling your tech is costing you… Common tech traps + what to do about ‘em How to audit yourself to determine if your tech is unnecessarily complicated Tech hires you may have not considered We also hear her theory around cleaning out your inbox which I love Plus she answers some great questions from our listeners at the end! Resources discussed in this episode: Learn more about Tara at envivoweb.com Follow her on Instagram at @iamtarawilder Download her FREE audit + project plan here: envivoweb.com/plan Plus, just a reminder… What the Heck to Post goes from $63.99 / month to $99 / month on January 1st. Go here to check it out: www.whatthehecktopost.com
Mon, December 19, 2022
2023 is 12 days away!! HOLY CRAP! Here are some content beliefs we absolutely MUST let go of if we’re gonna get out of our own way and make sh*t happen in the new year. And while I’m talking about content in this episode, this is true for ANYTHING you’re trying to create. Plus, just a reminder… What the Heck to Post goes from $63.99 / month to $99 / month on January 1st. Go here to check it out: www.whatthehecktopost.com
Fri, December 16, 2022
One year ago I completely changed my business. Many of you know that story. But this has actually been a journey that’s been going on for a few years. So I rewind a bit to give you the full scope of what was going on internally for me, and then move into the two biggest lessons I’ve learned to help you not hate your business (now or later).
Wed, December 14, 2022
Have you ever noticed that – when you travel / take time off / do something fun – you get way more reach on your content? [Probably because this is SOCIAL media but we’ll talk about that another time!] Given it’s the holiday season, you might be feeling like you want to take time off, but the marketing / business owner side of you feels like you can’t do that. Maybe you’ve spent all of 2022 building the consistency muscle and you don’t want to fall off the bandwagon. Or you just want to leverage the holiday reach that naturally happens when you take time off and post fun stuff. Either way, this episode is for you. We’ll talk about 4 tips to help you holiday prep your content so that you are NOT spending extra bandwidth on content but still bringing all that extra holiday traffic back to your business. Tip 1: My handy caption tip Tip 2: What to do with your emails so you’re turning ‘em into content + growing your list Tip 3: How to reel prep so you’re spending 10 years looking for an idea Tip 4: Repurpose, repurpose, repurpose.
Mon, December 12, 2022
My first business coach is on the show today! And this is special for a few reasons… not just because Dallas knows her sh*t, but because she is super transparent about the roller coaster that is online business. She also knows WAY too much about me so we had some fun looking back at the last 6 years! In addition to hearing a little bit about what I was like as a newbie social media manager (hint: Trying hard to prove my worth!) we also talk about… The thing that makes her feel self-doubt in her business. I loved this because it is SO relatable! Her step by step referral marketing process and how it works Why you probably have NOT created a referral marketing funnel, even if you think you have. How and why this is awesome for people with a small network. The best way to follow up after you’ve made a referral request but haven’t heard back yet And a lot more. Dallas is full of mic drops! Resources discussed in this episode: The Clients from Scratch Masterclass with Dallas, just go here. Module 1 of Client Surge so you can test drive it and see if it’s for you, just go here. Check out Client Surge, just go here.
Fri, December 09, 2022
We got a lot of response to our recent Good Boss / Bad Boss episode. Including from one listener, who we’ll call Leona, who shared her “bad boss” moment: “My low this week was spiraling over this one potential client who decided to go to someone with a shiny neon sign because they've been in business way longer. But I know for a fact that she doesn't have the skills I do, and that person's choice made me feel like I could never have a successful business.” This highlighted to me a skill that took me years to learn, but was a game changer when I did. And that’s making the problem the solution. Tune in so I can walk you through it. RESOURCES: What the Heck to Post goes from $63.99 / month to $99 / month on January 1st. Go here to check it out: www.whatthehecktopost.com
Wed, December 07, 2022
Jennifer Nagel is on the show today! She’s my connection queen 👑 Today we’re talking about: The difference between networking and making true connections, plus she’ll introduce us to her connection method to make this easy for you. Why taking the time to make true connections is one of the BEST things you can do for your business How Jennifer structures her connection efforts to not just create opportunities for her business, but to create friendships We also played ‘Never have I Ever’ … the relationship building version! Through this game, Jennifer shared some of the most feared “networking” or “connection building” fears and how she navigated each one. Resources shared: Check out Jennifer’s No Networking Challenge here: https://jennifernagel.lpages.co/challenge/
Mon, December 05, 2022
I’m back!!! After one week on – what felt like – my deathbed, I’m really excited to be back on the mic. Today is a first in our 2023 PREP series, where I’ll be reflecting back on 2022 and reporting on what I find. Today, we’re talking about clients. Here are the 3 places I got clients in 2022 and why I think they were so effective so you can take some of my learnings into the new year with you. RESOURCES: What the Heck to Post goes from $63.99 / month to $99 / month on January 1st. Go here to check it out: www.whatthehecktopost.com
Mon, November 28, 2022
Have you ever decided not to email your list more than once a week because you thought that would annoy people? Or have you chosen not to sell at a certain event because you didn’t want to come off as “salesy”? Or have you chosen not to act on a strategy because you thought people would judge you as pushy (or something)? If so – you need to listen to this. For years I let my feelings guide me. But the truth is, my feelings are not a representation of other people’s feelings. And I can see why acting on your gut in the beginning of business can be helpful – but when you start thinking about next-leveling – we gotta look at the FACTS. In this episode, we talk about: What “facts vs. feelings” means so you can course correct Three examples where this has played out for me to help you identify where it might be playing out for you RESOURCES: What the Heck to Post goes from $63.99 / month to $99 / month on January 1st. Go here to check it out: www.whatthehecktopost.com
Fri, November 25, 2022
Let’s make this easy. Our shortest episode ever to answer one of the most common questions I get. RESOURCES: What the Heck to Post goes from $63.99 / month to $99 / month on January 1st. Go here to check it out: www.whatthehecktopost.com
Wed, November 23, 2022
This episode is like a marketing 101 class meets a southern charm holiday special! Ashlyn is here — if you don’t know her she’s the copywriting queen. (Real talk, Forbes said so! And Forbes knows what’s up.) She’s also like… a fresh baked blueberry muffin on Sunday Funday. You must know what I mean … You know that cozy, comforting moment where you have a hot coffee and a muffin … but it’s also #SundayFunday so you’ve got all this energy and excitement for a fun day off ahead? That’s Ashlyn. She is equal parts a warm embrace and a ball busting strategic hustler. She’s not just one helluva conversion copywriter, she’s a business owner who knows her sh*t and is VERY open about the highs and lows she went through to get here. We talk about: Why the heck your sales copy isn’t converting Her biggest launch lessons thanks to serving 8,000 students What your sales pages and lead magnet pages need to be converting at (and how to get them there!) How to grab more attention for your stuff …and more! We also play a little “game” which I call Ashlyn’s Holiday Gift Guide — that’s where she shared the biggest biz building lessons that she thinks you need to take into 2023 with you. It’s juicy y’all. Resources shared in this episode: The COPY BAR!! All of her templates at incredible “happy hour” rates: https://thecopy.bar/ Follow her on Instagram for copy tips and awesome content: https://www.instagram.com/ashlynscarter/ More info on how to write a website that converts: https://www.youtube.com/watch?v=93t7DLqU6h8&list=PLdbjmlD9euOn6dNaUoHh4EQ3jRQ_Ef-2Z Plus, how to write a sales page that converts! https://www.youtube.com/watch?v=ziajygoWGpk You can also learn more from Queen Ashlyn at her website: https://ashlynwrites.com/
Mon, November 21, 2022
I’m gonna say something a little controversial here… And whether you agree with me or not, I hope this conversation helps you see the importance of clarity. First, we’re gonna dive into the belief that pain points are manipulative. And then I’m gonna share an example of two of the same messages – but one shared without tapping into pain points, and the other shared with tapping into pain points – can’t wait to hear which one resonates with you. RESOURCES: What the Heck to Post goes from $63.99 / month to $99 / month on January 1st. Go here to check it out: www.whatthehecktopost.com
Fri, November 18, 2022
Today’s episode is a new format… (and I hope you’ll let me know if you like it.) Every few weeks, I want to bring you behind the scenes and show you where I’m celebrating, and where I’m totally bombing as a business owner. Why? Because I wish I knew this rollercoaster that is building a business was NORMAL. So let’s have an honest conversation about it.
Wed, November 16, 2022
Megan Seamans is here to talk about your human design! Whether you want to listen to the episode to guess your type and check to see if you’re right later … or you want to know your type ahead of time so you can follow along, here’s a link to uncover your human design. In this episode, we’ll chat about: What the heck is human design? What are the characteristics of the different types? How can knowing your type impact how you design your business, your sales strategy, hiring, creating content, and more! Resources talked about in this episode: The Human Design Roadmap. With this roadmap, you will understand what your chart means so you can start integrating it into your life and business. You’ll also get some journal prompts for each prompt so you can start uncovering your inner magic! The Get Clients on Social Class Last chance to sign up! Our last classes are on… Wednesday, November 16th at 10am ET Friday, November 18th at 1pm ET.
Mon, November 14, 2022
We talk about A LOT in this episode. Why results are not what you should be obsessing over… (I know, I know. That seems like a weird one. But hear me out.) A real talk chat about whether or not you’re *ACTUALLY* doing the work you need to do to get the results you want… WHY sometimes we *think* we’re doing the right work, but we’re not. …and more. RESOURCES: THE GET CLIENTS ON SOCIAL class starts today! There are 3 sessions to choose from: Monday, November 14 Wednesday, November 16 And Friday, November 18. Go here to save your seat: http://getcoachsocial.com/class
Fri, November 11, 2022
I am not here to share repurposing tips … or other time saving content tips. I am here to share data driven reasons all the time you spend on social media content is actually diminishing your ROI. I hope this perspective shift is what you’ll be thinking about when you post content. PLUS, that you’ll take it seriously when I challenge you to post 30 B+ pieces of content over the next 30 days. I’ll share more in the episode. Resources mentioned in this episode: The Get Clients on Social Class is happening on November 14th, 16th + 18th! And man will you LOVE this class if this episode resonates with you. Plus, it’s totally free. Save your seat: getcoachsocial.com/class
Wed, November 09, 2022
Just like the title suggests, there are 5 BS beliefs (that I hear again, and again, and again!) that are stopping you from getting clients. Let’s walk through each one and talk about why they are total bullsh*t. The moral of the story: If we don’t get clear on the ACTUAL problem, you’ll get yourself stuck. Question your beliefs. Especially these five. Resources mentioned in this episode: The Get Clients on Social Class is happening on November 14th, 16th + 18th! And man will you LOVE this class if this episode resonates with you. Plus, it’s totally free. Save your seat: getcoachsocial.com/class
Mon, November 07, 2022
I am on FIRE from this call with membership retention strategist, Liz Beadon! If you have been dreaming about starting a membership you are going to learn a ton about how to put one out into the world successfully. And if you have a membership but are more focused on GROWING your membership than you are RETAINING your members, you’re missing a huge part of the pie and Liz Beadon has your back. In this episode we talk about: What goes into a kick ass membership The #1 thing you can do in 2023 to set your membership up to retain it’s members How to know what in your membership is FLUFF and should be cut How to price your membership AND MORE! Wayyy more. I also ask the age old question: What comes first? A membership… or an audience. And I love her response. So get ready for a great chat. Fly monkeys, fly!!!! (Okay… you’ll get that inside joke after you listen to the episode 😆) Resources discussed in this episode: The juicy masterclass, Secrets to a Mighty Membership, is coming out soon!!! Go here to learn more. Check out her Instagram page , she shares so much goodness. Plus, she’s got a free Facebook page called The Loyalty Growth Lounge! Plus… The Get Clients on Social Class is happening on November 14th, 16th + 18th! Get your free seat here.
Wed, November 02, 2022
I got a great question and that’s what we’re speaking to today… A listener reached out to say that their business is relatively new, and while they are super excited and inspired by all of the conversations we’re having on this podcast … they have no idea where to start. Can you relate? Well then this was made for you. In this episode we’ll cover: The three systems every business needs at ANY stage How to get started on these systems if you’re new to business What questions to ask yourself at the end of every week to make sure you’re on track Resources discussed inside: The Clients on Social System is coming to a live training near you! We’ll be going live on November 14th, 16th + 18th. Sign up for the waitlist here: getcoachsocial.com/waitlist
Mon, October 31, 2022
Lovedddd this conversation with Jamie! Jamie is a Money Mindset Coach who went from $140k - $500k in one year – not from working harder , but from applying everything she knows and coaches about thinking differently about money. This episode is for you if you… ➡️…want to create more money but are feeling STUCK ➡️…want to identify a money block that may be holding you back ➡️…have money beliefs that you’re fully aware of but don’t know what the heck to do about them. This conversation is FULL of practical tips for shifting your relationship with money so you can pave the way to create more of it. We’ll answer questions like: What the heck is manifestation? How do I know what blocks I have? How do I begin healing my blocks? How can I manifest money quickly? What can I do if my partner doesn’t believe in manifestation? We also played a game called MONEY BLOCK TO MONEY MATCH where we addressed how to overcome 5 money beliefs shared by our audience: ➡️”There’s never enough money.” ➡️”What if I'm not a good enough coach to make the amount of money that I want?” ➡️”Making money is hard work.” ➡️”Losing my money is inevitable.” ➡️”I don't have time to manifest money. I need money ASAP.” In other words, this hour and 15 minutes is jam packed. Resources shared in this episode: The GET CLIENTS ON SOCIAL Class is happening on November 14th, 16th + 18th! Sign up for the waitlist here: getcoachsocial.com/waitlist
Fri, October 28, 2022
We’re in the middle of the growth challenge right now. That’s where my community is creating a list of podcasts to pitch to so they can get in front of new audiences. And a question comes up every time I support someone through a pitching process: Should I pitch to people who might see me as a competitor? From where I stand… yes. I’m not saying they’re your first pitch. But they shouldn’t not be on the list just because they’re a competitor. Because the truth is even the competitors aren’t really competitors. But now the question becomes… HOW do you do that so it makes sense for both of you. We’ll cover that in this episode! Resources / Reminders: Use code INSTA here to get $20 off month one of What The Heck To Post over at www.whatthehecktopost.com
Wed, October 26, 2022
On the show today is Carly Clark Zimmer. She is a heart-centered coach and expert of the Kolbe Assessment. She is giving me a LIVE interpretation of my Kolbe assessment results which is kickstarting a conversation about… How to better communicate with your team How to use the Kolbe to make big decisions in your business The importance of making choices around what lights you up (hint-hint: less burnout!) We also open our chat talking about Carly’s own business and what she’d do to get clients if she were to start all over again. Love her answer! Resources discussed in this episode: Want to take the Kolbe? DM Carly over on Instagram here. Her Heart-Centered Coach Roadmap to figure out what business model is best for you can be downloaded here. And her coach clinic to help you kickstart your coaching practice is happening November 7th - 11th, 2022! Go here to check it out and sign up. Want my SYSTEMS handbook? Go to www.whatthehecktopost.com and use code SYSTEMS to join What The Heck To Post with this bonus.
Mon, October 24, 2022
Do you struggle to sell in the DMs because you struggle knowing WHEN to sell or how to sell? Do you feel like selling in the DMs feels icky? Do you ever feel the pressure to lie about your experience in the DM – or on a sales call – because you feel like you’re not experienced enough to get clients? If so, this episode is for you!!! Resources mentioned: The rate to join What The Heck To Post is going up. By a lot. If you are a coach, the last chance to join at 63.99 / month is December 31. Check it out here and use code INSTA to get $20 off your first month: www.whatthehecktopost.com
Thu, October 20, 2022
When people ask you what you do, what do you say? I’m gonna bet you mumble through something super vague … and you probably do it really quickly because you think no one’s gonna understand what the heck an online coach even is. Amiright? You would be STUNNED how many people have entered my world because of a clear “what I do” statement. People will often respond with, “Oh my gosh! My sister is a coach! I should send her your way.” Or months later I’ll get an email saying, “Sophia I was just speaking to a friend of a friend and she’s really struggling with social media. Are you taking clients? If so, I’d love to connect her with you.” Why did they think of me all that time later? Because… I clearly shared what I did in a sentence And the language I used was language my ideal client used Now – in their mind – I’m the first person they’ll think of when someone in their world expresses the pain point I solve. In this episode I share a story about this playing out recently and I also walk you through some templates you can steal so you can stop missing out on this super easy visibility strategy.
Tue, October 18, 2022
In today’s episode we talk about the biggest problem you have with your social media: your unrealistic expectations! I take you through an engagement equation to help you uncover what kind of engagement you should actually expect for the size of your following. Now you know if you should stop obsessing over “low” engagement so you can use that energy for something productive, or if your concerns are valid. Either way, it will help you uncover your next step. Trigger warning: I also tell you the story about that time I couldn’t fit into my pants and I was very hard on myself but realized it was actually a crazy story I was telling myself because of unrealistic expectations. Hint-hint: yes, you’re doing the same with your engagement.
Wed, October 12, 2022
If your top value is showing up authentically online, you want to listen to this. Especially if you feel like strategies make you feel inauthentic. I share 3 truths that I hope will help you see strategies in a different light. Especially if you have trouble… …showing up if you’re uninspired …staying consistent with strategies because you don’t want people to think you’re tricking them into signing up for a lead magnet or taking some other action on social …using strategies in general because they just seem so slimy and you’d rather create content and wait for opportunities to come to you …NOT people pleasing online (ie. giving too much in DMs / discovery calls / connection calls, etc) Consider this my love letter to the people who do NOT want to feel icky online and are afraid of being judged as inauthentic. Resources shared in this episode: How To Get Clients on Social (even without a big following) Masterclass: getcoachsocial.com/coachesonsocial
Mon, October 10, 2022
Chrstine Corcoran is on the show talking about mindset today! She’s a mindset strategist who specializes in helping business owners overcome money blocks and business-building-fears that hold a business back. (Think imposter syndrome, sales fears, and anything that keeps you playing small!) In this episode we dive into… Public speaking nerves and how to get past them Why your fear of being “salesy” is what makes the experience icky for you and your prospect How to change your relationship with that thing that you keep procrastinating on that you *know* your business needs you to do Her trick for knowing if it’s a fear that’s holding you back or the “Universe” steering you in another direction (obsessed with this!) …and more! Resources shared: Christine’s Money Mindset Blocks: https://christine-corcoran-8c76.mykajabi.com/ 12 strategies to find + convert your next client on social media: https://getcoachsocial.com/clients/
Fri, October 07, 2022
In this episode we talk about… How to answer this question for yourself based on your goals My posting structure so you can use it for an example How to create your very own relatable cheat sheet Resources discussed in this episode: Download our relatable content cheat-sheet: A spreadsheet jam packed with questions so you can brain dump and store effectively! getcoachsocial.com/relatable
Wed, October 05, 2022
You will learn… 4 IG stories you should post to IG story every day Why they matter And lots of examples! Resources discussed in this episode: getcoachsocial.com/dailystory
Mon, October 03, 2022
If you’re looking to.. Improve launch numbers Launch for the first time and you want the inside scoop around what to look for Combine live launching with evergreen to massively increase results Go evergreen …you can’t not listen to this. This episode is jam packed! We cover: The best launch mediums for best results What your numbers need to look like *before* you use ads and *before* you go evergreen The biggest mistakes people make with their launches and how to fix them Jess’ signature 5 day challenge method and why it converts better than typical 5 day challenges And so much more. Resources discussed in this episode: Jess’ launch checklist! Download it here: jessoconnell.com/checklist The How To Get Clients on Social (without a big following) masterclass: getcoachsocial.com/clientsonsocial
Mon, September 26, 2022
Just because the market is saturated, doesn’t mean it’s saturated with GOOD. In this episode I’ll help you identify your “belief content” to help you cut the noise and jump off the page. Tips and tricks and all that has a place … but getting clear on what you believe and what your ideal clients need to believe to be a perfect fit client for you is what’s going to make your content pop off the page and help us see you as the expert you are. Resources we talk about in this episode: Learn my Clients on Social System in this 75 minute training, completely inspired by my belief content: getcoachsocial.com/clientsonsocial
Mon, September 26, 2022
Does sharing personal content feel …… icky? I get it. Why does anyone need to know this stuff, right? Here’s the thing … personal content isn’t about sharing your lunch or your deepest darkest secrets. There’s actually a very clear, strategic reason for sharing personal content and I’m about to share with you what that is. My hope is that after this episode, you feel clear around the purpose of personal content and how to share it so that it doesn’t feel weird. I’m also gonna give you a gift, 5 “Behind the Scenes” Prompts That Help You Sell to help give you some extra guidance on how to share your personal life in a productive way, not a look-at-me way. Resources we talk about in this episode: 5 “Behind the Scenes” Prompts That Help You Sell can be found here: getcoachsocial.com/bts
Mon, September 26, 2022
Bonnie helps businesses 5X their growth through hiring at *any* stage of business. (Yes, including the very beginning.) We cover: The many different kinds of hiring help How to find your ideal hires A fool proof hiring process that will build you a perfect fit team …and more! Plus, we close out our chat playing a game called “Never have I hired out” — which is kinda like “Never have I ever” — except you’ll hear the kinds of things she’s hired out and hopefully get some ideas about what you can take off of your plate. We definitely had way too much fun playing this drinking game. And I loved hearing about the most shocking thing she’s delegated! Resources we talk about in this episode: Here’s a hiring training from bonnie: livemoremovement.com Here's where we find incredible help for hybrid sourcing: bit.ly/hirefromPH And here’s the Pitch Database: getcoachsocial.com/pitchtome
Mon, September 26, 2022
Guess what? Flowstate is not about productivity. …did anyone else think that? No? Just me? Okay then… Well, back to the point. Flowstate is this magical thing Corey shared with me that helps you tap into solutions to just about any problem you’ve got. Since the recording of this episode, I had a session with Corey and was BLOWN AWAY by how it supported me. Best part? She gives you an opportunity to experience it for free. Just text her at this number to get it: 202 - 918 - 3235 Resources we talk about in this episode: Experience breath work from free when you text 202 - 918 - 3235 Learn my Clients on Social System by going here: getcoachsocial.com/clientsonsocial
Mon, September 19, 2022
Are you not growing on social media? Or worse … are you not getting clients on social media? This likely has something to do with your visibility strategy. You need to be getting in front of NEW audiences in a way that builds trust quickly so you can see the fastest conversion possible. (The truth? Social media is awesome for so many reasons, but it isn’t the best for getting discovered by your target audience ASAP.) Lisa is a PR strategist who pitches to 10 podcasts a week to grow her business. The craziest part? It only takes her 30 minutes a week… (yep, you read that right.) In this episode you’ll learn… Her formula for finding ideal podcasts to pitch to without doing any market research How to know how many podcasts to pitch to for the results you want The perfect pitch and what needs changing every week so it feels personal to who you’re pitching to Go-to PS strategies to ensure you get a response ….and WAY more. You will DEVOUR this episode and all the goodness that Lisa shares. Lisa also shares her Perfect Pitch Template which I just love! Here’s the link to download yours: www.theperfectpodcastpitch.com
Mon, September 19, 2022
In this 30 minute episode, I walk you through the 6 most common reasons you’re not getting clients on social media. Some of the things we’ll discuss: Is social media the best place for you to get leads? Maybe not. Social media might have a totally different purpose for you and because you’re in the wrong mindset, you’re completely overlooking it. When you figure this out, you’ll understand the role social media has for you – even if it’s different for someone else. Are you even selling on social? Most of the time we *think* we’re selling but our content is way too vague and inconsistent to be considered selling. I’ll walk you through some examples to help you get clear about this and make changes if you need to. The thing that I tend to see as the biggest reason people don’t convert on the platform …and more. Plus, if you want 12 strategies to help you get clients on social, I share a resource: getcoachsocial.com/clients
Mon, September 19, 2022
Kendall Cherry joins me to talk about why your email list is NOT too small and how she took her business to 6 figures in the first year with less than 300 people on it. You’ll learn… Exactly what to include in your welcome series [Spoiler: She suggests that your series include 3 emails but each email has a different purpose…] How many emails to send every week, how to sell (without feeling like you’re selling), and how often to sell… The type of content she shares to help her audience feel a connection with her [Hint: No, you don’t have to share anything that feels too personal…] …and WAY more. This episode is jam packed with lots of hot-takes to help you optimize your email marketing and also give you permission to be a rebel with your marketing. Plus, we play a drinking game in this episode called “Cherry Good or Cherry Bad” where we address our opinions about some of the biggest marketing “rules” and in some cases, why they are totla bullsh*t and what to do instead. Don’t forget to snag Kendall’s 54 email prompts so you always know what to send to your list. It’s free! candidcollective.co/one-year-of-email-prompts
Mon, September 19, 2022
Yes, engagement matters. But if you think engagement means “likes” and “comments,” you need to listen to this episode. The algorithm considers WAY more than “likes” and “comments” engagement. And when you understand this, you can be more strategic with your content so it’s seen by more people. (You’ll also stop getting insecure about your crappy engagement…) Plus, I’ll share about 14 CTAs to get you started on content that leverages the algorithm!
Mon, August 29, 2022
Hi! I’m a social media strategist for coaches. I used to run an agency for 6 + 7 figure business owners, and now I’m taking all of that tested and proven strategy and putting it here. Here’s a little introduction around who the heck I am and what to expect from this podcast.
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