TED Talks Daily

The brain science (and benefits) of ASMR | Craig Richard

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June 07, 2022 10:16am

10m

A curious, quiet revolution of sound has taken over the internet. Physiologist Craig Richard explains the soothing brain science of Autonomous Sensory Meridian Response (ASMR), tracking its rise in popularity and why this fascinating phenomenon is so relaxing to millions of people around the world.

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