Getting the Brand Back Together
Unboxing the interdisciplinary art of banding, branding, and business building, Brad Circone reveals the unexpected connections and unique similarities between successful businesses and rock ‘n’ roll bands. What binds them toward success? Brand. Curating the wisdom gained from 30+ years of entertainment, advertising, marketing, and branding expertise, we will hear from rock stars, CEOs, founders, artists, and mavericks, on how they perform the power and principles of brand like no one else.
Fri, September 10, 2021
Humility, Reflection, Awareness: The New Attributes Reshaping Leadership Development & The Next Best Right Decision
What separates the leader from the pack and why does it matter in business? Delve into Maureen Metcalf’s meaningful metric to understand where you stand on the leadership spectrum. Learn more about Maureen at InnovativeLeadershipInstitute.com Listen to The Toll’s catalog on Spotify Get the full story at GBBT.fm Getting The Brand Back Together is co-produced by Crate Media
Fri, September 03, 2021
Donna Mogavero and The Divinity Of An American Singer-Songwriter
The legendary singer-songwriter Donna Mogavero reflects on her decades-spanning career as a category-defying musician, and reveals why she chose to make Columbus, Ohio her forever home and creative stomping ground. Learn more and hear Donna’s music at DonnaMogaveroMusic.com Listen to The Toll’s catalog on Spotify Get the full story at GBBT.fm Getting The Brand Back Together is co-produced by Crate Media
Fri, August 27, 2021
Dolly Parton, Doughnuts, and The Rea Way: How A Humble Accounting Firm Became Trusted Advisors
What makes an accounting firm rock? Becca Johns shares how Rea & Associates rebranded themselves to stand out from the crowd, and why she aligns The Rea Way with America’s national treasure, Dolly Parton. Learn more about the B(r)and at reacpa.com Listen to The Toll’s catalog on Spotify Get the full story at GBBT.fm Getting The Brand Back Together is co-produced by Crate Media
Fri, August 20, 2021
Chasing Fashion Branding and Finding The Verve – The Fit That Feels Good and The Feel That Fits Good
Part 2 of our conversation with brand aficionados, Jay Borman and Sara Zimmermann, a dynamic duo helping companies think outside the box and dress their brands up differently. Learn more about the the Co-Conspirators on Instagram Listen to The Toll’s catalog on Spotify Get the full story at GBBT.fm Getting The Brand Back Together is co-produced by Crate Media
Fri, August 13, 2021
How A Toy Story Titan & A Retail Dog Help Brands Find Their Truth
B(r)and rockstars and troublemakers Jay Borman + Sara Zimmermann, founders of creative agency, Merciful Thieves, talk toys, fashion, and how to shoot up the corporate ladder without losing your freakiness. Learn more about the the Co-Conspirators on Instagram Listen to The Toll’s catalog on Spotify Get the full story at GBBT.fm Getting The Brand Back Together is co-produced by Crate Media
Fri, August 06, 2021
Passion, Rhythm & Groove: Engineering the Brand Of Bass from Jamerson to Flea to Entwistle
Bass extraordinaire, Greg Bartram, looks back on his time as bass player for The Toll, exploring the musical cannon of bass, from James Jamerson to Flea, and the creative ways he forged a musical identity in the band. Listen to The Toll’s catalog on Spotify Get the full story at GBBT.fm Getting The Brand Back Together is co-produced by Crate Media
Fri, July 30, 2021
Brands Are Born To Be Wild: Why Leaders Must Find Their “Always” Customers and Share What They Love
Sales veteran and CEO of The Florris Group, James Rores, explains why leaders are nothing without their sales team, how to stimulate brand loyalty, and why Journey is his most memorable live performance to date. Learn more at FlorissGroup.com Listen to The Toll’s catalog on Spotify Get the full story at GBBT.fm Getting The Brand Back Together is co-produced by Crate Media
Fri, July 23, 2021
Progressive Is Back In Black As the Brand Re-Emerges from the Pandemic
Nino Cervi, CEO & Partner of Progressive Flooring & Services, explains how his unique branding initiatives during COVID-19 helped keep his company afloat during the lockdown, and how The Rolling Stone’s timeless showmanship inspires him to relentlessly serve his customers every day. Learn more about the B(r)and at ProgressiveFlooring.com Listen to The Toll’s catalog on Spotify Get the full story at GBBT.fm Getting The Brand Back Together is co-produced by Crate Media
Fri, July 16, 2021
Why Success in the Music Industry (and Any Business) is About Relationships, Not Talent
When Dwight Heckelman created Groove U – an immersive music industry program in Dublin, Ohio, that prepares students for the music industry's hustle, highs, and hardships – he knew he was on to something big. Today, he shares his program strategy, similarities between musicianship and entrepreneurship, and why the school has a 94% post-graduate employment rate. Learn More At GrooveU.edu Listen to The Toll’s catalog on Spotify Get the full story at GBBT.fm Getting The Brand Back Together is co-produced by Crate Media
Fri, May 07, 2021
A Rock ‘N’ Roll Trial By Fire: Transformation From Artist To Attorney
Brad Circone and Rick Silk reflect on the origins of The Toll’s record deal with Geffen Records and discuss how promotional mismanagement and lack of mentorship can damage a b(r)rand’s reputation. Listen to The Toll’s catalog on Spotify Get the full story at GBBT.fm Getting The Brand Back Together is co-produced by Crate Media
Fri, April 30, 2021
How A Midwest Entertainment Company Brought Us Neil Young, Coldplay, and Twenty-One Pilots
Scott Steinecker shares the story of how he saved The Newport Music Hall from becoming a Walgreens, and gives the insider intel on b(r)and promotion, profits, and live performance anecdotes on past bookings for Neil Young, Coldplay, and Twenty-One Pilots. See PromoWest’s newest venue, the Ovation Pavilion Listen to The Toll’s catalog on Spotify Get the full story at GBBT.fm Getting The Brand Back Together is co-produced by Crate Media
Fri, April 23, 2021
Image Is Everything - Tom Waits, AC/DC, Ralph Lauren, & You - How You Present Is Who You Are
Commercial photographer, Craig Wilson, examines the power of imagery in banding and branding: from rock stars like The Clash to consumer brands such as Ralph Lauren, Budweiser, and Marlboro. See Craig’s work in action on Instagram Listen to The Toll’s catalog on Spotify Get the full story at GBBT.fm Getting The Brand Back Together is co-produced by Crate Media
Fri, April 16, 2021
If Songwriting Is A Business, John Schwab Is Its Brand (and McGuffey Lane Is The Company)
John Schwab describes what it’s like to spend “40 years without a day job” and dedicate your entire life to music, songwriting, and performing – from touring the globe with McGuffey Lane, to covering Sinatra, Van Morrison, and the Goo Goo Dolls on his doorstep in Ohio. Learn more about the b(r)and at McGuffeyLane.com Listen to The Toll’s catalog on Spotify Get the full story at GBBT.fm Getting The Brand Back Together is co-produced by Crate Media
Fri, April 09, 2021
The Brand Reinvention Tour: Taking Rock ‘N’ Roll by Storm With Florence Henderson’s Approval
Light designer, director, and entrepreneur, Rusty Ranney, reflects on memorable tours designing stage lighting for the likes of Neil Young, Elton John, Metallica, and Florence Henderson. Check out the magic, and its evolution, at gowithlive.com Listen to The Toll’s catalog on Spotify Get the full story at GBBT.fm Getting The Brand Back Together is co-produced by Crate Media
Fri, April 02, 2021
From Poster Boy to Record Man: What Do Levi’s, Los Angeles, and Led Zeppelin Have in Common?
Merchandise pioneer, artist manager, and talent acquisition veteran, Bruce Garfield, recalls his defining moments in the music industry, working with the likes of Led Zeppelin, Duran Duran, Grace Jones, The Knack, Bob Seger, and more. Check out Bruce’s current defining work at the Columbus Music Commission Listen to The Toll’s catalog on Spotify Get the full story at GBBT.fm Getting The Brand Back Together is co-produced by Crate Media
Fri, March 26, 2021
The Rolling Stones Prove That You Can't Rush Mayhem
Don Nixon from the Creative Spot agency shares his music musings and marketing strategies for targeting the purpose-driven consumer market of today, from differentiation to disruption, and aspects to affinities. Check out Creative Spot for the latest marketing insights Listen to The Toll’s catalog on Spotify Get the full story at GBBT.fm Getting The Brand Back Together is co-produced by Crate Media
Fri, March 19, 2021
What Companies Can Learn From Aerosmith, Elton John, & Madonna
Brand consumer specialist Dr. Roger Blackwell distills marketing wisdom for the digital era, correlates brands that rock with bands that we love, and showcases the importance of brand longevity and human connection. This podcast is dedicated to my father Nick Circone, who taught me all I needed to know about the power of entrepreneurialism, and to my mother, Bev Circone who gave me courage, curiosity, and the confidence to keep dreaming. Check out Dr. Blackwell – and his 40 books – at RogerBlackwellBusiness.com Listen to The Toll’s catalog on Spotify Get the full story at GBBT.fm Getting The Brand Back Together is co-produced by Crate Media
Fri, March 12, 2021
It’s A Hard Rock Life for Shadowbox Live
Stacie Boord, Chief Entertainment Officer at Shadowbox Live, reflects on the secret weapon that has kept her brand alive and kicking for over thirty years, from inspired artistry to tactical business moves. Engage with Shadowbox Live Listen to The Toll’s catalog on Spotify Get the full story at GBBT.fm Getting The Brand Back Together is co-produced by Crate Media
Fri, March 05, 2021
Retail, Radio, and Rebel-Moves With the Likes of John Mayer and Pitbull
Rock ‘n’ roll as we knew it might be dead; but in this new landscape, one secret weapon you may have is in the likes of someone like Andy Flick, integrating a promotional plan which pinpoints your differentiators and unifies your brand identity to its targets. In that case, it’s far from over. Catch up with RCA’s artists at RCARecords.com Listen to The Toll’s catalog on Spotify Get the full story at GBBT.fm Getting The Brand Back Together is co-produced by Crate Media
Fri, February 26, 2021
Alice Cooper & His Mother Go to White Castle
Jamie Richardson, VP, White Castle, shares the full origin story of the cult favorite “Harold & Kumar Go to White Castle,” more about White Castle’s unique approach to branding, and a few road stories about late-night trips to The Castle with rock legends like The Ramones and The Smithereens. Follow The Castle at WhiteCastle.com and on social media Listen to The Toll’s catalog on Spotify Get the full story at GBBT.fm Getting The Brand Back Together is co-produced by Crate Media
Trailer · Fri, September 18, 2020
Getting The Brand Back Together
Unboxing the interdisciplinary art of banding, branding, and business building, Brad Circone reveals the unexpected connections and unique similarities between successful businesses and rock ‘n’ roll bands. What binds them toward success? Brand. Curating the wisdom gained from 30+ years of entertainment, advertising, marketing, and branding expertise, we will hear from rock stars, CEOs, founders, artists, and mavericks, on how they perform the power and principles of brand like no one else. Getting The Brand Back Together is co-produced by Crate Media .
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