Digital Signage Done Right
Get practical advice from digital signage experts on systems, communications, content and design.
Tue, April 01, 2025
Digital Design: Latest Trends & Best Practices
EPISODE 163 | Guest: Debbie DeWitt, marketing communications manager for Visix In this episode, we explore how to create content that not only looks good but also effectively conveys messages across various platforms, from intranets and social media to digital signage. We discuss the challenges designers face and examine practical strategies for overcoming these hurdles. Listen to get actionable tips and resources for creating impactful digital content and internal communications, focusing on clear communication and timeless design principles. Hear fundamental principles of good design for internal communications. Understand the key challenges facing content designers today. Discover current trends, and how to measure success. Get practical tips for designing impactful digital signage content. Explore tools and resources to improve design skills and adapt to evolving trends. See the full transcript HERE Need more advice on crafting digital communications? Grab our free Digital Signage Design Guide HERE
Tue, March 18, 2025
Room Scheduling Software: From Paper to Pixels
EPISODE 162 | Guest: Bryan Peck, VP of sales and marketing for Mazévo Explore the fascinating journey of room scheduling and event management, from its humble beginnings with pen and paper to the sophisticated software solutions available today. We delve into the pivotal role of technology in streamlining these processes and how customers’ needs continue to drive innovation in this space. It’s all about efficiency and understanding how to get the most from the tools available. Hear about browser-based solutions that help schedule spaces and resources, coordinate event teams and provide essential analytics for data-driven decisions. • Hear the history of scheduling software and how this technology has evolved. • Get inspired by how an array of features can enhance operations and improve efficiency. • Dive into challenges faced by universities in scheduling spaces and how they can be overcome. • Understand the benefits of using a solution like Mazévo for managing events and resources. • Discover current trends and future predictions, including the potential impact of AI. See the full transcript HERE Learn how Mazévo can help you streamline your space and event management HERE
Tue, March 04, 2025
Newsroom Strategies for Creating Content that Resonates
EPISODE 161 | Guest: Craig Lucie, founder and CEO of Lucie Content Drawing from a wealth of experience in broadcast journalism, our Emmy and Telly award-winning guest, now leading a content strategy firm, explores how the fast-paced, results-driven approach of a news environment can revolutionize business storytelling, with practical insights into crafting compelling narratives for anyone looking to cut through the noise and connect with their audience on a deeper level. Explore how to create content that not only informs but also resonates, humanizing your brand and driving measurable ROI. Hear actionable strategies for future-proofing your marketing and mastering the art of content creation in today's digital age. Learn how to apply newsroom ideas and techniques to your content strategy. Discover the three most valuable questions to ask when crafting a story. Understand the power of leveraging owned media to gain earned media coverage. Get strategies for utilizing video content and social media algorithms to maximize reach. Recognize the importance of calls to action, ROI tracking and analytics to ensure your content delivers measurable results. See the full transcript HERE Learn more about how to humanize your content at Lucie Content HERE
Tue, February 18, 2025
What We Saw at ISE 2025
EPISODE 160 | Guest: Brian Galante, founder and owner of Dimension PR Dive into the exciting innovations and trends at Integrated Systems Europe 2025. AI was a big theme, and we explore how it’s transforming the AV landscape, moving beyond theoretical applications to practical uses like automating everyday tasks, enhancing content creation, and even optimizing space utilization. We look at advancements in DVLED technology, with its increasing flexibility and scalability for creating larger and more diverse displays. And we examine the growing emphasis on energy efficiency and product lifecycle management across a wide variety of products and industries. • Discover how AI is being integrated into AV solutions for practical applications. • Understand the increasing importance of sustainability and energy efficiency in the AV industry. • Learn about the latest developments in DVLED technology and its expanding possibilities. • Get an update on E Ink technologies as one of the industry’s biggest growth areas. • Hear about some of the showstoppers that had attendees talking. See the full transcript HERE Learn more about Integrated Systems Europe HERE
Tue, February 04, 2025
Optimizing Hybrid Work: Software, Strategies & Design
EPISODE 159 | Guest: Andres Avalos, chief product officer for OfficeSpace Software The hybrid work model has become a permanent fixture in the modern workplace, but are you truly equipped to harness its full potential? In this episode, we delve into the critical components of a successful hybrid strategy, exploring the intersection of technology, strategic planning and evolving employee expectations. We also examine how forward-thinking organizations are adapting to this new paradigm and building workplaces that support both individual focus and collaborative teamwork. We discuss the importance of data-driven decision-making and the need for a human-centric approach to hybrid workplace design. Join us as we explore the future of work and how businesses can create a thriving environment for their employees, both now and in the years to come. Discover how OfficeSpace Software can help you effectively manage space and optimize the hybrid employee experience. Understand the challenges and opportunities in navigating the evolving relationship between employers and employees in a hybrid world. Learn how to align workplace policies with your talent strategy and company culture to boost productivity. Explore the concept of a "Data Fabric" and how it can inform better decisions about real estate, resources and employee engagement. Hear insights on how organizations can use AI right now and future-proof themselves for emerging technologies like advanced AI, AR and the Metaverse. See the full transcript HERE Learn more about solutions from OfficeSpace Software
Tue, January 21, 2025
Internal Comms Priorities and Trends for 2025
EPISODE 158 | Debbie DeWitt, marketing communications manager for Visix As we step into 2025, internal communication professionals face new challenges and opportunities. From prioritizing manager and frontline communications to addressing information overload, the landscape continues to evolve. Join us as we break down the latest insights and strategies to help internal communicators navigate the year ahead. We explore key trends like streamlining communication channels, embracing new mediums, and leveraging data analytics to improve effectiveness. We’ll also discuss the ongoing importance of leadership participation, the role of personalization in cutting through the noise, and how generative AI is reshaping communication strategies. Get tips to help you take stock of last year’s IC efforts Explore longtail priorities that continue to resonate and evolve Hear what’s top of mind for communications pros this year (lots of stats and links!) Understand the impact of 7 of the top internal communications trends Discover how to avoid common communications planning mistakes See the full transcript HERE Need more advice on crafting visual communications? Grab our free Communications Planning Guide HERE
Tue, January 07, 2025
Content Ideas for Health and Wellness
EPISODE 157 | Guest: Ellyce Kelly, professional services consultant for Visix Digital signage is a powerful tool for promoting health and wellness in the workplace, encouraging positive changes that benefit both your employees and the organization as a whole. Not only does it demonstrate that management genuinely cares about its people, but it also boosts morale, strengthens company culture, and helps attract and retain top talent. By displaying engaging, relevant content and campaigns, you can promote healthier habits, raise awareness about preventive care and improve overall wellbeing. The result? Fewer sick days, lower healthcare costs, and a happier, more productive workforce. Discover eight tangible benefits of wellness messaging on digital signs Get lots of ideas for individual messages and campaigns Learn about content subscriptions and feeds that can help Understand the impact of mental as well as physical health in the workplace Hear how interactivity and gamification can increase engagement with wellness messaging See the full transcript HERE Get free digital signage messages HERE
Tue, December 24, 2024
Content Planning for the New Year
EPISODE 156 | Content Planning for the New Year Derek DeWitt, communications specialist for Visix Whether you’ve already started mapping out your content strategy or are still looking for inspiration, this episode is packed with actionable advice on creating a comprehensive content strategy and turning that vision into a practical content plan. From defining goals and identifying stakeholders to understanding your audience and crafting content calendars, we break it all down into manageable steps. Listen for insights on tools, metrics and storytelling techniques to make your messaging more relevant, impactful and efficient. This episode will give you the framework and ideas you need to hit the ground running in the new year and set your team up for success. Understand the difference between a content strategy and a content plan Learn the different elements that need to be mapped out in both Discover how this process can streamline workflows and increase engagement Explore lots of online tools to help you at the macro and micro levels Get lots of content ideas to start building your plan See the full transcript here: https://www.visix.com/podcasts/content-planning-for-the-new-year/ Click here for free digital signage message designs to fill in your content calendar.
Tue, December 10, 2024
Agile Work: Meaning, Benefits & Best Practices
EPISODE 155 | Guest: Debbie DeWitt, marketing communications manager for Visix Agile work is reshaping how organizations approach productivity, collaboration and workplace flexibility. By focusing on outcomes and empowering individuals, modern work practices can transform traditional structures into adaptable, efficient models for success. In this episode, we break down some next-gen workplace terminology, talk about the history of agile and how it’s evolved, and give you practical advice to adopt and implement this new mindset. Understand core agile principles and how it differs from hybrid and flexible models. Explore how this mindset focuses on organizational outcomes over rigid processes. Discover key benefits, like increased flexibility, collaboration and innovation. Learn practical steps for transitioning your workplace, from pilot projects to full-scale adoption. Hear best practices to overcome resistance, foster autonomy and support cultural change. See the full transcript HERE Get content and communications tips in our Guide to Better Communications in the Agile Workplace HERE
Tue, November 26, 2024
Hype the Holidays on Your Screens
EPISODE 154 | Guest: Debbie DeWitt, marketing communications manager for Visix Get ready to spread some holiday cheer on screen! In this episode, we’re diving into the magic of holidays content for digital signs and how planning ahead can make your campaigns not just easy, but truly impactful. From eye-catching campaigns and fun contests to fundraisers and kudos, there’s so much more you can do than just share a single holiday message. Listen to discover creative ways to celebrate the season, attract more viewers and make your screens more engaging. Hear lots and lots and lots of ideas for content and campaigns Discover how to make your messaging more inclusive, authentic and engaging Explore content ideas for basic holidays, lists and fun facts, social events and retail Learn about some unusual holidays and traditions (baby jumping!) Get links to popular websites to help you plan your content See the full transcript HERE Get more creative content ideas for your screens in our free Digital Signage Content Guide HERE
Tue, November 12, 2024
Benefits of Info Kiosks and Hall of Fame Boards
EPISODE 153 | Guest: Jill Perardi, senior director of professional services for Visix Info kiosks let you put a wealth of information on a single screen, allowing users to search and explore on their own terms – enhancing both convenience and engagement. Plus, they can help organizations make a big impact without a big budget. In this episode, we discuss the versatility of these tools across industries, from guiding visitors to engaging customers to celebrating achievements, and how interactive design elevates the user experience. Listen for some inspiration and get tips on how to plan and launch your own info boards: Understand what an info kiosk is – the content versus the equipment Discover the benefits of touchscreen info kiosks for various industries Hear real-world use case examples of info kiosks and hall of fame boards Learn best practices to plan and collate content for your project Get some basic design and content tips for better audience engagement See the full transcript HERE Learn more about affordable interactive packages from Visix HERE
Tue, October 29, 2024
Improve Student Communications with Digital Signs
EPISODE 152 | Guest: Ellyce Kelly, professional services consultant for Visix Optimizing the student experience is a core goal of every educational institution, whether it’s a college campus, a community college, a high school or an entire K-12 district. Digital signage can improve your student communications for higher engagement with them – as well as faculty, staff and visitors – but only if you have good content. In this episode, we’ll give you an overview of the benefits of digital signage and how it works, and walk you through lots and lots of ideas for what to show on screens for both K-12 schools and higher education . Get dozens of content examples and ideas for what to put on screens Discover how screens drive immediate action and ROI Save time with ready-made content and centralized scheduling Hear how to target messaging to specific audiences for more impact Understand how digital signage ties into CAP emergency alerts See the full transcript HERE Get more content ideas in our free Digital Signage Content Guide HERE
Tue, October 15, 2024
Increase B2B Sales with Referrals
EPISODE 151 | Guest: Andrew Brown, president of Bridgemaker Referral Programs and co-founder of the Academy of Business Communications B2B sales often involve big-ticket items. But big-ticket doesn’t always mean price – it can be time, resources, reputation, money and more on the line. Visix is a B2B digital signage solutions provider , so we understand the benefits and challenges that that entails. In this episode, Andrew Brown walks us through some of the practical, actionable advice from his new book, Get Referred : How to Increase Sales Velocity, Volume and Value. Learn the benefits and business case for B2B referral programs Hear about ad hoc, value-added reseller and managed referral programs Understand why your employees and customers may not be your best referrers Explore barriers like the babysitter effect and reputation risk Discover B.R.I.D.G.E – a quick guide to successful referral relationships See the full transcript HERE Get the book Get Referred: How to Increase Sales Velocity, Volume and Value HERE
Tue, October 01, 2024
6 Tips for Sustainable Facilities Management
EPISODE 150 | Guest: Sean Matthews, president and CEO of Visix Sustainability matters. It matters to your employees, customers, shareholders and partners. It can affect your brand reputation, the health of your workforce and community, and of course, the environment at large. Most of all, it can have a huge impact on your bottom line. So how can facility managers start to make a difference? We continue our discussion of why sustainability matters, give you six tips on how to get started and cast some predictions about the future of sustainable facilities management. Learn four ways that sustainability (or lack of) affects an organization Explore green technologies, innovations and processes Understand why engaging and educating stakeholders is crucial Hear the most common challenges and barriers to sustainability Discover how sustainability for facilities and society is evolving See the full transcript HERE Learn more about our sustainable space management solutions HERE
Tue, September 17, 2024
Repurpose Office Space to Lure Employees Back
EPISODE 149 | Guest: Debbie DeWitt, marketing communications manager for Visix With hybrid work becoming the standard, many offices now feel noticeably emptier. However, there’s growing acknowledgment of the benefits that in-person collaboration brings to fostering innovation and maintaining a cohesive company culture – something that’s often missed in remote settings. In this episode, we explore how to optimize your workplace to create a more welcoming environment for onsite staff, enhance employee engagement and collaboration, and, perhaps, entice more people to return in person. Understand why people want to come into the office (if it’s set up right) Discover the benefits to the organization of having more in-office collaboration Get 15 tips on how to revamp your workplace to make it more appealing to employees Learn about new types of spaces, amenities and technologies Hear how even small offices can transform their facility without breaking the budget See the full transcript HERE Get more hybrid communications advice in our free Guide to Engaging Remote Employees
Tue, September 03, 2024
Office Wayfinding for the Flexible Workplace
EPISODE 148 | Guest: Jill Perardi, senior director of professional services for Visix Office wayfinding is an often overlooked but essential element of modern workplace design, especially for large buildings or hybrid offices that offer flexible spaces. It can play a key role in improving productivity and employee satisfaction, and help to encourage people to come back to your facility. In this episode, we’ll discuss the fundamentals of this new kind of wayfinding that businesses are using to help people find their ideal workspace, connect and collaborate with teammates, and improve the employee experience. Understand how office wayfinding differs from traditional wayfinding Discover the benefits for a flexible office and hybrid workforce Hear about in-office directories, different types of interaction and booking options Learn how to tie into directories for people, space reservations and events Get an overview of Visix creative and customization offerings See the full transcript HERE Learn more about workplace wayfinding from Visix HERE
Tue, August 20, 2024
Smart Scheduling for the Hybrid Workplace
EPISODE 147 | Allison Cohen, director of strategic partnerships at Tango Hybrid workplaces aren’t new, but they’re definitely evolving. In this episode, we dive into how data-driven reservation and occupancy systems are revolutionizing the hybrid workplace. Discover how these innovative solutions are not only making office spaces more efficient and cost-effective, but also creating a more engaging environment that attracts employees back to the office. We explore real-world examples, discuss the technology behind these systems, and share insights from experts on how companies can leverage this data to optimize their workspaces and enhance the employee experience. Learn about Tango’s platform of connected real estate solutions Hear what works and what doesn’t work in hybrid office seating Understand how space utilization metrics can shape strategic decisions Explore how reservation systems can influence workplace happiness and culture Discover how you can make hybrid offices more appealing to attract employees See the full transcript HERE Find out more about all Tango solutions HERE
Tue, August 06, 2024
Gen Z is Changing the Way We Communicate (for the Better)
EPISODE 146 | Derek DeWitt, communications specialist for Visix Gen Z makes up 32% of the world’s population, and they have unique perspectives on technology, culture and communication, being the first true digital natives. They are expected to overtake baby boomers in the workforce this year, and any business looking to attract and retain this talented bunch will have to adapt or perish. Gen Z is pushing us to be more honest, more equitable and more innovative in our communications. In this episode, we’ll look at what’s important to them and how to evolve your messaging to better engage Zoomers in the workplace: Understand Gen Z priorities like transparency, authenticity and inclusion Explore how Zoomers blend online and IRL connections Get tips on the types of messaging, designs and channels they prefer Debunk common misconceptions about this generation Hear some common Zoomer slang for the workplace See the full transcript HERE Get more communications tips in our Communications Planning Guide HERE
Tue, July 23, 2024
The Future of Corporate Digital Signage
EPISODE 145 | Guest: Jason Cain, region sales manager – South Central for Visix Businesses of all types have been using digital signs for internal communications for years . But with the rise of more complex data sources, IoT, AI, AR and other technologies, corporate communicators are finding new and innovative ways to reach and engage their audiences. In this episode, we do some future forecasting with Jason Cain, looking at what corporate digital signage managers and content creators are doing now, and how that might change over the next few years. Explore how data-driven content will be optimized, personalized and targeted Discover how IoT and AI will affect content creation, delivery and analytics Learn how mobile and multi-screen experiences will provide expanded engagement Understand how interactive experiences will evolve with voice and gesture controls Hear how cloud, sustainability and security will all be major factors in future systems See the transcript HERE Get more content ideas in our free Digital Signage Content Guide
Tue, July 09, 2024
How to Grow Community with Digital Signage
EPISODE 144 | Guest: Ellyce Kelly, professional services consultant for Visix Community can mean different things to different people. It can be a local neighborhood, a corporate culture, a campus student group or a network of peers. And the definition of community is changing as participation grows in more online platforms, channels and causes that may overlap or even conflict with traditional IRL connections. No matter whether you’re trying to keep at-home and in-office employees feeling united, grow ties between your organization and the local community, or promote social awareness and activism, digital signage can help . Explore all the different types of communities (some you may not have thought of) Understand the importance and ways of keeping hybrid employees in sync Hear five ways digital signs can promote ties to your external community Get some best practices for how to keep community messaging engaging Learn about creating audience dialogues through feedback and calls to action See the full transcript HERE Get more content ideas in our free Digital Signage Content Guide HERE This episode marks the beginning of our sixth year!
Tue, June 25, 2024
IC24 Roundup
EPISODE 143 | Guest: Brian Galante, founder and owner of Dimension PR If you didn’t make it to InfoComm 2024, listen to this episode as we dive into the highlights. Brian Galante shares his insights on the rapid development of AI in content creation, the push for sustainable solutions and the future of hybrid meeting spaces with USBC connectivity. Discover how these technological innovations are shaping the pro AV industry and what they mean for the future. Hear about some major themes and new technologies at IC24 Discover how AI is being integrated into digital signage and pro AV products Explore advancements highlighted on the InfoComm Esports Live 2.0 gaming stage Learn about the shift of meeting room solutions to simplifying connectivity Get a quick overview of new Visix products unveiled at the show See the full transcript HERE See what Visix highlighted at InfoComm 2024 HERE
Tue, June 11, 2024
What IABC Can Do for Digital Signage Managers
EPISODE 142 | Guest: Maliha Aqeel, global chair of IABC, founder and CEO of The Ideas Collective As a digital signage manager, you might not have had any formal training in the systems and methodology used by communication pros, but that doesn’t mean you can’t access that vast knowledgebase. The International Association of Business Communicators (IABC) enables a global network of communicators working in diverse industries and disciplines to identify, share and apply the world’s best communication practices. And they are here to help. Hear the benefits of IABC membership and attending the World Conference Explore IABC resources available to members and non-members Learn how to leverage relationships inside your organization for efficiencies Understand the power of storytelling for a positive, fulfilling experience Get links to lots of IABC resources you can use today See the full transcript HERE Get more communications advice in our Masterclass Guide for Communications Planning HERE
Tue, May 28, 2024
InfoComm 2024 Preview of New Products
EPISODE 141 | Guest, Sean Matthews, president & CEO of Visix InfoComm is the largest professional audiovisual event in North America, with education and certification courses, live events and panels, and thousands of new products and technologies on display. Whether you’re a manufacturer, integrator or end user, InfoComm 2024 is the place to be. Listen to this episode for a quick preview of what Visix will be showing in booth C8135 at the Las Vegas Convention Center, June 12-14. Not only will we be demonstrating our latest software features, but we’re also unveiling some new products and solutions. Hear about Visix’s digital signage ecosystem and how it’s grown Understand how interactive experiences are making a comeback Explore what’s included in our sustainable space management offering Explore four ways to show space reservations and schedules Get a free exhibit hall pass with our VIP code See the full transcript HERE Learn about what we’re showing at IC24 HERE
Tue, May 14, 2024
Why You Need a Training Subscription
EPISODE 140 | Guest: Fanette Ronjat, professional services consultant for Visix Digital signage isn’t PowerPoint – it’s an enterprise business system. If you’ve invested in a content management system to inform and engage your audience, you need to know what it’s capable of, how it integrates with your existing systems, and how best to use it to achieve your goals. In this episode, we discuss why a software training subscription is a critical part of launching a successful digital signage strategy. • Learn what’s included in the Visix training subscription • Understand how it can help you work faster and smarter • Explore how to find out if you already have a training subscription • Discover both free and paid training options from Visix • Hear about other resources and services to help you succeed See the full transcript HERE Learn more about our Training Subscription HERE
Tue, April 30, 2024
Blue Sky Ideas for Digital Signage
EPISODE 139 | Guest: Debbie DeWitt, marketing communications manager for Visix Digital signage is becoming so commonplace that people are starting to find some truly unique and exciting new ways to use it. Using online research and some suggestions from ChatGPT, we’ve gathered some interesting and unusual ways to use digital signage in a number of environments , some of which are being done already, while others may happen in the near future. - Hear about mood, relaxation, education and storytelling-driven screens - Explore digital animal adoption and dynamic cemetery memorials - Get examples of how AI and AR might complement digital signage - Discover what may be included in next-generation restaurant boards - Learn about real-time translation, digital town hall boards and more See the full transcript HERE Get more content ideas in our free Digital Signage Content Guide here .
Tue, April 16, 2024
Sustainable Digital Signage & Why It Matters
EPISODE 138 | Guest: Sean Matthews, president & CEO of Visix Sustainability is on everyone’s mind, so it’s natural that organizations of all types are looking for ways to reduce power and waste. Modern digital signs have come along way down this road, and innovative new technologies and platforms are getting us ever closer to carbon-neutral solutions. Hear about the green push in facilities management and commercial real estate Understand the challenges, benefits and long-term ROI for eco-friendly organizations Learn how governments, consumers and employees are driving sustainable innovation Explore energy, cost and waste savings from using digital signage compared to printed materials Discover new technologies and products that address environmental goals See the full transcript HERE Learn about sustainable space management here .
Tue, April 02, 2024
Internal Comms Trends for 2024
EPISODE 137 | Guest: Debbie DeWitt, marketing communications manager for Visix What are internal communications professionals focused on this year? In this episode, we take a look at multiple surveys and sources to see what the top themes and priorities are, and discuss how they might affect digital signage managers. Some trends have continued from last year, while others present brand new challenges and opportunities in our rapidly changing IC environment. Hear how 2023 trends have continued to evolve Discover how hybrid work, new tech and channel mix are changing workflows Explore how people experience (PX) is becoming more crucial Learn how IC pros are making content more engaging Understand the continued, and increasing, importance of AI See the full transcript HERE Download our free Guide to Better Communications in the Agile Workplace
Tue, March 19, 2024
5 Design Tips to Boost Viewer Engagement
EPISODE 136 | Guest: Ellyce Kelly, professional services consultant for Visix Boost viewer engagement with these five easy content design tips: prioritize readability, design for the specific environment, maintain brand consistency, leverage storytelling and embrace interactivity. In this episode, we give you practical advice to create compelling communications that make people put down their phones and pay attention to your digital signs. With a few tweaks to your messages, you can grab more attention, make more impact and boost ROI. - Think about how to design from the viewers’ perspective - Understand basic design principles for impact and understanding - Leverage storytelling and campaigns for more memorable messaging - Embrace interactive elements for both static displays and touchscreens - Learn the importance of testing, adjustment and measurement See the full transcript HERE Get more content design tips in our free Digital Signage Design Guide .
Tue, March 05, 2024
Choros Features and FAQs
EPISODE 135 | Guest: Trey Hicks, COO & CSO of Visix, Inc. Choros is a revolutionary new space booking solution that lets you book any kind of shared space or asset, in any kind of environment, using just a smartphone. There’s no app to download and admin tools are all in the cloud, so you never have to download or update anything. Use Choros by itself, or combine it with ultra-low-power availability lights and/or epaper signs for maximum flexibility and choice. In this episode, we step through some FAQs we’ve collected, going over Choros features and all the ways this simple solution can be modified and expanded to meet any organization’s space management needs. - Understand how easy Choros is to set up and use - Walk through the user-friendly WebAR interface and admin options - Explore how EPS signs can support Choros in hybrid offices - Discover new ultra-low-power availability lights - Learn how Choros interacts with your calendar system to provide schedules and backend analytics See the full transcript HERE: https://www.visix.com/podcasts/choros-features-and-faqs/ Learn more about the Choros WebAR space booking platform: https://www.visix.com/space-booking/
Wed, February 21, 2024
ISE 2024 Wrap Up
EPISODE 134 | Guest: Brian Galante, founder and owner of Dimension PR Integrated Systems Europe, the largest event of its kind anywhere, happened recently in Barcelona. We talk about some of the technologies and trends we saw there, as well as what these new innovations might mean for the future of audiovisual communications, workplace technologies and the return to office movement. Discover the big themes and biggest wow factors at the show Learn how sustainability is influencing the show and new products Hear how AI and analytics are being integrated in to all types of AV/IT tech Explore the surge in room sign and space booking technologies Understand how interoperability and integration are shaping the industry See the full transcript here. Learn more about Integrated Systems Europe here.
Tue, February 06, 2024
Uncommonly Common Uses of Digital Signage
EPISODE 133 | Guest: Debbie DeWitt, marketing communications manager for Visix Digital signage has become so ubiquitous that people are finding new and innovative ways to transcend common uses of digital signage, expanding the technology’s reach into more uncommon contexts. In this episode, we cover some of the newest ways organizations are using their screens to communicate to , connect with, and immerse their audiences in unique experiences. And yet these, too, will be more widely adopted and will eventually become, themselves, commonplace. - Understand the most common uses for digital signage today - Hear how digital wayfinding is being expanded to parking garages - Learn creative uses for queue management and smart restaurants - Discover how screens are enhancing libraries, museums, galleries and public artwork - Explore shopping enhancements using mirrors, digital signage, AI and IoT See the full transcript HERE Get more ideas in our Masterclass 3: Digital Signage Content Guide
Tue, January 23, 2024
IoT and Environment-Aware Digital Signage
EPISODE 132 | Derek DeWitt, communications specialist for Visix The Internet of Things (IoT) is increasing connectivity in new and interesting ways that will transform the way we interact with our surroundings. Digital signs with sensors and IoT capabilities will become environmentally-aware, and as circumstances around the screens change, they’ll be able to alter what they’re showing (and how they’re showing it) automatically, with no human intervention at all. Digital signage is no longer just a one-way push communications tool. It’s become responsive in ways previously undreamed of. And this creates a number of exciting opportunities for communications and the viewer experience. - Hear the evolution of the Internet of Things and how it works - Understand how increased connectivity has brought about unprecedented changes - Discover how organizations are already using IoT in innovative ways - Learn how digital signage is becoming more responsive to external factors - Explore some of the possibilities in both the near and far future See the full transcript HERE Learn more about digital signage systems with our Overview Masterclass Guide
Tue, January 09, 2024
Content Planning Using the OASIS Model
EPISODE 131 | Guest: Debbie DeWitt, marketing communications manager for Visix No communication strategy can be successful without a good plan in place. There are many models out there to choose from, but the OASIS model is a perfect fit for people who are responsible for managing digital signage and other internal communications platforms. By using the five pillars of OASIS, anyone can develop and maintain a comprehensive plan for creating content that’s sure to engage their audiences. - Learn what the five pillars of OASIS are - Hear the benefits of having a communications plan - Understand how SMART goals apply within this framework - Get concrete examples for each step - Explore ways to tailor OASIS to your specific context and needs See the full transcript HERE Get more advice for digital signage managers in our Communications Planning Masterclass Guide
Tue, December 26, 2023
What Shakespeare Can Teach Us About Communicating
EPISODE 130 | Guest: Jennifer King, artistic director of Napa Shakespeare, tenured professor of theater at Napa Valley College, freelance theater director and corporate communications coach When looking for advice on how to improve communications and engagement, you can do a lot worse than looking to the Bard of Avon, William Shakespeare, for inspiration. His use of language, his ability to engage different audiences simultaneously and the way he develops story all contain valuable lessons for communicators in the modern world. - Hear how word choice and brevity can elevate communications - Learn why understanding your audience is crucial for a successful exchange - Understand the use of story and character to engage audiences - Explore how deep listening and a curious mindset can build bridges - Discover the pros of vocal variety and the cons of filler words See the full transcript HERE Want communications tips specifically for digital signage software ? Download our free guide .
Tue, December 12, 2023
10 Key Organizational Shifts for Leaders
EPISODE 129 | Guest: Debbie DeWitt, marketing communications manager for Visix McKinsey & Company has published a report about ten top-of-mind organizational shifts in that leaders are coping with and implementing. And these items are still relevant as we close out the year and enter a new one. Our times have brought some fundamental changes to the way organizations do what they do, and leaders must adapt or get left behind. Whether or not you’re using our digital signage software , these topics are likely affecting your organization right now. And for communicators and content creators, awareness of and responses to these shifts will have to be integrated into future messaging and campaigns. - Learn about the ten top-of-mind organizational shifts - Understand how they’re relevant today, and will continue to be for some time - Hear concrete statistics for how these shifts are affecting employees and businesses - Explore how changes in the culture today will affect operations tomorrow - Discover four action items for implementing change now See the FULL TRANSCRIPT Learn more about how to apply this to managing digital signage in our free white paper: Corporate Communications for the Modern Workforce
Tue, November 28, 2023
Wayfinding Templates for Tight Budgets
EPISODE 128 | Guest: Jill Perardi, director of professional services for Visix Time and money constraints shouldn’t stop your organization from having professional-looking interactive content on your digital signage. Interactive wayfinding templates are an attractive and affordable solution for environments that are less demanding than others. Every design starts from a standardized template, but comes to life with your own branding, ADA controls, light and dark modes, and more. Your audience gets exactly what they need, and you don’t break the bank. But there are more benefits than just cost, and more available than just maps. - Understand what wayfinding templates are and what they include - Discover the benefits of wayfinding and directory templates versus custom projects - Get real-world examples and applications in various industries - Hear about two new interactive packages from Visix - Learn what’s needed to make sure your project runs smoothly See the full transcript HERE Get more ideas for touchscreen designs in our white paper: Touchscreens for Audience Engagement
Tue, November 14, 2023
Use Digital Signage Content Feeds for Higher Engagement
EPISODE 127 | Guest: Fanette Ronjat, professional services consultant for Visix Digital signage content feeds are a fast and easy way to get content up on your screens. They look good, save you time and money, and are always up-to-date and relevant. Even if you have in-house designers, using content feeds can supplement your branded content, freeing up your folks to do more targeted messaging and campaigns. And the variety of content feeds is huge. In this episode, we cover the basics of content feeds – what’s available, why you want them, how to set them up and how they can increase audience engagement. - Learn how content feeds save time and money, and increase engagement - Hear the pros and (very few) cons of using content feeds - Explore the most popular content feed subscriptions - Discover how easy it is to schedule auto-updating feeds - Understand how to choose the best attractors for your audience See the FULL TRANSCRIPT Get more content tips with our Masterclass 3: Digital Signage Content Guide
Tue, October 31, 2023
Align Internal and External Communications
EPISODE 126 | Guest: Debbie DeWitt, marketing communications manager for Visix Most organizations have communications for both internal and external audiences. If you’re sending mixed messages, or if those messages don’t reflect common branding and values, you can lose both employee trust and customer revenues In this episode, we talk about the importance of aligning your internal and external communications, what the benefits are when you do, and some of the real bottom-line repercussions if you don’t. - Learn where internal and external communications should overlap - Understand the benefits of communications alignment - Hear why brand standards are just as crucial as consistent messaging - Discover the three Ts (transparency, trust and training) and channel maps - Get best practices you can start using today See the full transcript HERE Get more communications advice in our free guide Digital Signage Communications Planning
Tue, October 17, 2023
Streamline Screen Designs with Digital Signage Templates
EPISODE 125 | Guest: Ellyce Kelly, professional services consultant for Visix A fast and easy way to get great-looking content up on screens quickly is by using digital signage templates. They’re already designed with digital signage in mind by professionals yet can also be adjusted to fit in with existing brand standards. Digital signage templates also allow more people to contribute content while still maintaining consistency in the look and feel of your messaging. Even for an organization that has dedicated design and content creation teams, templates are an effective way to augment what’s on offer without sacrificing quality. - Understand the timesaving benefits of using digital signage templates - Discover how templates can democratize your communications - Get a rundown of all the templates provided in Visix software - Explore ready-made packs and kits for popular screen designs - Hear dos and don’ts for using digital signage templates See the full transcript HERE Get more design tips with our Masterclass guide on Digital Signage Design HERE
Tue, October 03, 2023
What to Expect with Web 3.0
EPISODE 124 | Derek DeWitt, communications specialist for Visix Web 3.0 is almost upon us, and it will herald completely new ways for people to communicate with one another in person, online and in virtual spaces. Organizations need to get in front of this new tech to understand what’s coming and what’s possible. We take a quick look back at the birth of the web and Web 2.0, and then peer into our crystal ball to see what’s coming up for the online world as we all get more connected. - Hear the origins of the world wide web and how it continues to improve - Learn the basic of how the Semantic Web (3.0) will work - Understand six key aspects of Web 3.0 - Walk through a typical day in the world of Web 3.0 - Speculate about what late stage Web 3.0 and Web 4.0 will be like See the full transcript HERE Interested in future tech? Listen to our podcast episodes about the AI Age , AI Personas & Ethics and Using AI to Create Content
Tue, September 19, 2023
Unlock the Power of Data-Driven Content
EPISODE 123 | Guest: Fanette Ronjat, professional services consultant for Visix We’re drowning in data. Every organization has statistics, goals, deadlines and other info that they need to communicate to their employees, students, visitors and stakeholders. Making sure that data is accurate, timely and easy to understand is paramount. Data-driven content on digital signs can help. In this episode, we walk through different types of data feeds, how best to get them onto screens, and the benefits and hurdles of designing good data-driven content for displays. - Understand the benefits of data-driven content - Hear lots of examples of what you can put on digital signs - Learn when to use text and when to use data visualizations - Explore the common mistakes and challenges involved - Discover how Visix digital signage software and services can help See the full transcript HERE Get more content ideas and inspiration in our Masterclass Guide 3: Digital Signage Content
Tue, September 05, 2023
VUCA & How Digital Signage Can Help
VUCA & How Digital Signage Can Help EPISODE 122 | Guest: Debbie DeWitt, marketing communications manager for Visix In this episode, we look at how business leaders and communicators can prepare for and react to the real and perceived effects of VUCA – Volatility, Uncertainty, Complexity and Ambiguity. To meet these challenges, they need to be diligent, flexible and adaptable at speed. A good digital signage system can be an extremely valuable tool for delivering real-time, targeted and motivating communications to employees, stakeholders and the organization as a whole. Join us as we explore how digital signage can help you adapt, communicate and lead with agility in a VUCA world, where change is constant, and uncertainty is the only certainty. - Learn the origin of VUCA and why it should matter to you - Understand why flexibility, adaptability and speed are crucial - Hear four reasons digital signage is a great tool in a VUCA environment - Explore how to combat VUCA with Vision, Understanding, Clarity and Agility - Get content ideas to combat each of the four VUCA attributes See the full transcript HERE Get more communications advice in our free guide: Digital Signage Communications Planning
Tue, August 22, 2023
Benefits and Tips for Digital Directories
Benefits and Tips for Digital Directories EPISODE 121 | Guest: Jill Perardi, director of professional services for Visix Giving people attractive, easy-to-read digital directories can save them time and improve the visitor experience. The trick is to plan ahead, know your audience’s needs and give them just enough information on screen. We’ll walk you through the best practices and most common mistakes in digital directory design. Whether you’re using our digital signage software or need a custom directory design, this episode will get you started with practical tips and advice. - Hear the benefits of digital directories over printed signs and placards - Get advice on where to put your screen or kiosk - Learn about auto-updating directories tied to data sources - Explore different ways to make your directory interactive - Understand the basics of good directory design See the FULL TRANSCRIPT Grab our free infographic 8 Advantages of a Digital Directory
Tue, August 08, 2023
The Evolution of Booking Spaces
The Evolution of Booking Spaces EPISODE 120 | Guest: Trey Hicks, COO & CSO of Visix, Inc. People need to meet, work and thrive, no matter how their workplace or work schedule is organized. As hybrid models incorporate more office hoteling, hotdesking and other shared workspace policies, tech tools are having to adapt to meet more modern standards. In this episode, we step through the history and challenges of space booking and how different technologies have improved the experience. We also give an overview of our new Choros WebAR space booking platform – the latest innovation for booking spaces. - Hear about the challenges of booking spaces before digital tools came along - Learn about the various room sign solutions that have been introduced - Discover the pros and cons of using space booking apps - Understand how simple QR codes can facilitate faster, easier reservations - Explore the advantages of BYOD space booking with Choros See the FULL TRANSCRIPT Get our free infographic 12 Ways to Streamline Space Booking here .
Tue, July 25, 2023
Connect without Corporate Jargon
Connect without Corporate Jargon EPISODE 119 | Guest: Jennifer King, executive communication coach Corporate jargon is something that’s used in every workplace, but does it serve the audience or the speaker? Jargon has its place and might be efficient, but it can often dilute, obfuscate and even offend. To communicate effectively, the needs of the listener have to be prioritized. Otherwise, things can go very wrong. Thoughtful, intentional language is what’s needed to connect with today’s employees, visitors and customers. In every context, communicators need to remember that their target audience is people. - Understand why each interaction needs to be treated as unique - Explore specific jargon terms, and how they’re used and misused - Consider what unintentional messages certain language might be conveying - Hear how some terms can be dehumanizing - Learn which terms need to be discarded and which ones to keep See the FULL TRANSCRIPT See more about Jennifer’s coaching by clicking this link
Tue, July 11, 2023
Common Technical Mistakes to Avoid
Common Technical Mistakes to Avoid EPISODE 118 | Guest: Joe Murray, technical operations manager and lead systems engineer for Visix We want to be sure that your digital signage software implementation goes as smoothly as possible. To that end, we’ve rounded up some of the most common technical mistakes we’ve seen in the past so you can avoid them. This is an episode we think your IT team will very much appreciate. In this episode, Joe Murray walks us through some of the more common issues that can crop up before, during and after implementation, and gives practical tips on how to avoid them. - Learn the reasoning behind installing prerequisites on your own hardware - Explore the importance of domain policies, publishing ports and SSL certificates - Understand our three authentication types and why you should choose one early - Prevent misunderstandings about the OS version on Visix media players - Hear about wifi for players, video codecs and Windows Authentication on home PCs See the FULL TRANSCRIPT For more systems info, download our free Masterclass Guide 1: Digital Signage Systems Overview .
Tue, June 27, 2023
Quick Guide to Digital Signage Benefits
Quick Guide to Digital Signage Benefits EPISODE 117 | Guest: Debbie DeWitt, marketing communications manager for Visix The case has certainly been made for businesses needing digital signage , but what, specifically, can and should you put on your screens? In this episode, we give you a quick guide with 14 digital signage benefits and content ideas in just over 15 minutes. Whether you have a digital signage system or are considering one, these tips will help you understand how digital signage can better engage your audience with dynamic visual communications. - Hear how digital signage can actually save you time - Explore realtime metrics and event schedules that auto-update - Discover ideas for improving space management - Understand why the visitor experience is everything these days - Learn how your digital signs can become a source of revenue See the FULL TRANSCRIPT For a wrap up of these quick tips, download our infographic: 14 Things Digital Signage Can Do For You
Tue, June 13, 2023
IC23 Preview
IC23 InfoComm Preview of New Products EPISODE 116 | Guest: Sean Matthews, president & CEO of Visix In this InfoComm preview, hear all about the three (count ‘em, three) new products Visix will unveil at this year’s show that all aim to greatly improve the user experience. There’s support for a digital signage player that’s becoming ubiquitous, an affordable solution for office hoteling and hotdesking, and a brand new product that aims to completely disrupt the room booking industry and mindset. - Hear about Visix digital signage support for the BrightSign player - Explore the benefits of the new pocket-sized EPS 42 E Ink sign for office hoteling - Discover how the hybrid workplace is changing habits and expectations - Learn about Visix’s disruptive new space booking product Choros - Get information on where to find Visix at InfoComm 2023 See the full transcript HERE Find out more about our new products premiering at IC23 here .
Tue, May 30, 2023
Digital Signage Today & Tomorrow
Digital Signage Today & Tomorrow EPISODE 115 | Guest: Daniel Brown, editor of Digital Signage Today The digital signage space is facing a period of rapid change that shifts the focus to the audience and the experience, instead of the message and the product. Innovations in workflows and approaches are being augmented by technological advances like holograms, IoT, AR and AI. Sustainability considerations have also come to the forefront of everyone’s minds. And, as always, it’s ultimately about the content you put up on your screens. - Learn why it’s all about the user experience today - Understand why DEI is important for today’s audiences - Hear how academic research is impacting the ways businesses communicate - Discover how coopetition is changing the way businesses interact with each other - Explore how advances in holograms and mixed reality are impacting many diverse sectors, from branding to healthcare See the FULL TRANSCRIPT To see the latest in the world of digital signage on Digital Signage Today , CLICK HERE
Tue, May 16, 2023
Digital Donor Walls: Benefits & Tips
Digital Donor Walls: Benefits & Tips EPISODE 114 | Guest: Jill Perardi, director or professional services for Visix Digital donor walls are being used by companies, non-profits, hospitals, schools and other organizations to celebrate and encourage philanthropy. Studies have proven that recognizing donors with a well-designed presentation on big screens can drive more donations than static plaques. In this episode, Jill Perardi shares her design expertise and real-world client stories about the advantages of using digital donor walls to recognize donors and encourage giving. - Hear the benefits of digital donor walls and why they’re better than plaques - Discover how to create effective donor walls for static or interactive screens - Learn about preparation and budgeting for a digital donor wall - Understand the importance of good digital design and ADA compliance - Explore the use of multiple screens, touchscreens and audio See the full transcript by clicking HERE Get more design tips in our Masterclass 4: Digital Signage Design Guide by clicking HERE
Tue, May 02, 2023
Use AI to Create Content Today
Use AI to Create Content Today EPISODE 113 | Guest: Debbie DeWitt, marketing communications manager for Visix, Inc. AI is a hot topic these days, but can it really be used to help with digital signage content and other communications efforts? The short answer is, yes. Using just a few tools, and a basic knowledge of prompts, anyone can use AI tools to generate ideas and suggestions, text, images, videos and more. Listen to find out how you can use AI to create content right now, and get lots of practical advice and links to get you started. - Understand how AI can help generate text for messages and campaigns - Discover AI tools for graphics, images and videos - Explore how prompts work and what to include in them - Hear how AI can act as an editor, scheduler and motivator - Get links to online tools you can start using today See the full transcript by clicking HERE For more content inspiration, download our Masterclass Guide 3: Digital Signage Content HERE
Tue, April 18, 2023
AI Personas & Ethics
EPISODE 112 | AI Personas & Ethics Guest: Josh Bachynski, AI innovator and thought leader Do you have certain employee groups or demographics you’d like to communicate with more effectively? Can you identify your ideal audience representative? Artificial intelligence can help, but Using AI tools to create personas and improve communication requires a solid understanding of their capabilities and limitations. In this episode, we continue our conversation with Josh Bachynski to explore the current state of AI tools and how communicators can use them, what the future may hold, and the ethical considerations that will need to guide our development and use of these technologies. - Learn what personas are and how to create them using AI tools - Find out how AI can help you communicate better using employee personas - Understand the importance of learning how to leverage AI tools ASAP - Recognize the limitations and pitfalls inherent in current AI tools - Explore the ethical implications of using AI for business decisions To see the FULL TRANSCRIPT, click HERE Connect with Josh Bachynski on LinkedIn to talk about how you can use AI in your business today.
Tue, April 04, 2023
Adapting to the AI Age
EPISODE 111 | Adapting to the AI Age Guest: Josh Bachynski, AI innovator and thought leader The information age is over. The AI age is here. With ChatGPT, Bard and other AI-powered chat agents exploding onto the scene, how we search for and interact with information is changing rapidly, and will continue to evolve at breakneck speed. Communicators will have to adapt quickly to adopt and leverage these tools. In this episode, we have an insightful and thought-provoking discussion with Josh Bachynski, an innovator and thought leader in technology and artificial intelligence, on the current and future implications of AI for communicators and society at large. - Discover different AI categories and what’s available now. - Explore how AI will evolve and affect us in the very near future. - Learn about AI use in internal communications and marketing. - Discuss AI-powered chat agents, their advantages and limitations. - Get links and recommendations to start using AI chat agents today. For the FULL TRANSCRIPT, click this link Connect with Josh Bachynski on LinkedIn to talk about how he can use AI to help your business today.
Tue, March 21, 2023
6 Growing Content Trends for Digital Signage
6 Growing Content Trends for Digital Signage EPISODE 110 | Guest: Ellyce Kelly, professional services consultant for Visix Content is anything you put on screens. Coming up with the subjects and formats for your visual communications is a daily challenge that shouldn’t be dictated by your content management software . To engage viewers, messaging needs to be driven by your audience’s interests, needs and expectations. Content trends aren’t only about what you say, but also how you say it. In this episode, Ellyce Kelly walks us through six of the digital signage content trends we’re seeing. Get practical tips for new and expanded content to bring your messaging in line with current tastes. - Understand why keeping up with content trends is important - Learn about purpose-led and people-first communications - Get tips on why and how to produce video snippets - Explore increased data visualizations and interactivity - Consider alerts as part of your content strategy For the FULL TRANSCRIPT, click this link here Get more content trends and ideas in our Masterclass Guide 3: Digital Signage Content here
Tue, March 07, 2023
Internal Communication Trends for 2023
Internal Communication Trends for 2023 EPISODE 109 | Guest: Debbie DeWitt, marketing communications manager for Visix In the post-pandemic world, organizations have not only changed their physical footprints and in-office policies, they’ve had to reevaluate their priorities and processes to attract and retain valuable talent. The stopgaps that emerged in 2020 have evolved into more permanent, human-centric forms that are leveraging new tech and trends to meet reimagined goals. In this episode, we step through 12 internal communication trends taken from experts and surveys across the industry, with practical tips you can start using today. - Understand how collaboration tools and techniques have evolved - Hear how visual content is being prioritized across communication mediums - Explore the “Purpose Revolution” and the roll of frontline management and leadership - Discover how communicators are prioritizing mobile, personalization and alignment - Learn how AI, analytics and evidence-based communications are changing everything See the FULL TRANSCRIPT Get more advice in our free Masterclass Guide on Digital Signage Communications Planning
Tue, February 21, 2023
ISE 2023 Wrap Up
ISE 2023 Wrap Up EPISODE 108 | Guest: Brian Galante, president and co-founder of Dimension PR Trade shows are one of the most important ways that vendors can introduce new products, check in on technology trends and form lasting partnerships. For the first time in years, crowds are returning to the show floor in full force to see what’s new in the AV/IT industry. In this episode, we get a quick wrap-up of the major themes and products on show at this year’s Integrated Systems Europe show from Brian Galante. - Get the skinny on show attendance and vendor partnerships - Explore the growing crossover between residential and commercial markets - Delve into the main themes of the event: immersion, collaboration and sustainability - Look at hot products on the show floor: holograms, audio innovations and powerless displays - Hear about new space booking tech and trends for the modern workplace Get the full transcript here Learn more about Integrated Systems Europe here
Tue, February 07, 2023
How Digital Signage Helps Facility Managers
How Digital Signage Helps Facility Managers EPISODE 107 | Guest: Sean Matthews, president & CEO of Visix, Inc. Facility managers have to keep the big picture in mind while juggling a lot of disparate systems and teams. Using enterprise digital signage software can help pull those systems together for a unified visual communications strategy. Combine message management with event schedules, wayfinding, emergency alerts and even space management – all managed from a single UI. Not only can it reduce workload and waste, but it also adds up to better employee, customer and visitor experiences. - Understand how digital signage fits into facility management - Hear how digital signage helps facilities remain relevant and competitive - Learn how integrated communications are more effective - Explore interactivity for events, wayfinding, menu and donor boards - Discover affordable e ink solutions for space management See the FULL TRANSCRIPT For more systems info, download our free white paper: Simplify and Diversify Facility Management with Digital Signage
Tue, January 24, 2023
How to Choose the Right Digital Signage Player
How to Choose the Right Digital Signage Player EPISODE 106 | Guest: Joe Murray, technical operations manager and lead systems engineer for Visix Digital signage is a system, and that system includes displays, content management software and some specialized hardware to get your content to the screens. Choosing the right hardware depends on what your content is, how many screens you’re feeding and where you want your media players to live. Joe Murray walks us through the full line of Visix digital signage players and gives practical tips for how to choose the best options for your content strategy. - Understand what a digital signage player does - Learn why OS, processor and other specs are critical - Discover different mounting options for various form factors - Hear specs and use cases for Visix media players - Explore HTML5 playback options See the FULL TRANSCRIPT For more systems info, download our free Masterclass Guide 1: Digital Signage Systems Overview . See player specs on our webpage here: Digital Signage Media Players
Tue, January 10, 2023
Designing Menu Boards for Screens
Designing Menu Boards for Screens EPISODE 105 | Guest: Jill Perardi, director of professional services for Visix Menus can go digital and contain as much information as you like. But designing menu boards is not the same as creating paper menus, so you need to keep a few things in mind to have maximum effect and provide the best customer experience possible. In this episode, Jill Perardi walks us through some best practices, and shares real-world successes and misfires you can learn from: - Understand the difference between printed and digital menus - Learn some design tips to make your menus easy to read - Hear how auto-updating content simplifies things - Discover how good menu board design affects revenues - Explore the possibilities of interactivity Get the FULL TRANSCRIPT Get more design tips in our Masterclass 4: Digital Signage Design Guide
Tue, December 27, 2022
10 Digital Signage Tips in Under 10 Minutes
10 Digital Signage Tips in Under 10 Minutes EPISODE 104 | Guest: Ellyce Kelly, professional services consultant for Visix, Inc. As we approach the year’s end, we’re giving you our quick countdown of 10 digital signage tips that you can start using right now. Or you can work these into your content strategy when you get back to the office in the new year. Either way, isn’t it worth just 10 minutes of your time to improve your visual communications? See the FULL TRANSCRIPT Get more advice in our free Masterclass Guide on Digital Signage Communications Planning
Tue, December 13, 2022
Why Your Business Needs a Digital Signage System
Why Your Business Needs a Digital Signage System EPISODE 103 | Guest: Debbie DeWitt, marketing communications manager for Visix No matter what size organization you have, business digital signage is a necessary tool to engage employees, increase their productivity and further your business goals. This is just as true with a hybrid workplace as it is for someplace where everyone is on site all the time. In this episode, we talk about how digital signage can help unify a disparate workforce, enhancing their interactions with your company and reminding them that they’re still part of a team. - Explore the difference between business digital signage and retail signage - Hear different benefits for different sized organizations - Learn how to include remote workers - Understand how localization makes your content relevant - Discover how simple managing a digital signage system can be See the FULL TRANSCRIPT For more ideas, get our free white paper: Employee Engagement in the Digital Workplace
Tue, November 29, 2022
9 Quick Digital Design Tips
9 Quick Digital Design Tips EPISODE 102 | Host: Derek DeWitt, communications specialist for Visix Whether you’re designing for digital signage software , PowerPoint presentations, social media or downloadable resources, you’ve got to nail the basics to break through to your audience. In addition to good graphic design, you need to understand your audience and the context of your messaging to communicate effectively. In this episode, we give you nine practical digital design tips you can start using today to attract more viewers, engage them longer and ensure your communications are motivating them to act. - Understand how knowing your endpoint resolution is crucial - Explore six basic design principles (contrast, colors, fonts, etc.) - Learn to organize visual information for more impact - Hear how colorblindness, eye strain and ADA guidelines affect designs - Discover multiple ways to get your audience to interact and provide feedback Get the FULL TRANSCRIPT Download our handy infographic to take these tips with you.
Tue, November 15, 2022
Digital Signs for Hotels & Hospitality
Digital Signs for Hotels & Hospitality EPISODE 101 | Guest: Dave Leo, region sales manager – North Central for Visix Digital signs for hotels and other hospitality venues are the most efficient way to communicate large amounts of timely information to visitors in an environment that’s constantly changing. Anything from wayfinding to advertising and even flight information can be updated quickly and easily on screens to give people the best guest experience possible. And today it’s even easier to use this technology. Cloud-hosted options mean no more server rooms, and events and other feeds can be pulled from elsewhere to populate displays with eye-catching content that people want to see. Weather, alerts and other streams can all be automated to save your staff time and free them up for more personalized guest service. Hear examples of how digital signs are being used by hotels Discover how seamless it is to integrate with scheduling systems Explore interactive wayfinding, emergency alerts and other content ideas Understand the power of under-the-hood analytics Learn how cloud solutions and third-party content can streamline system management See the FULL TRANSCRIPT For more information, download our free white paper: Maximize the Guest Experience with Digital Signage for Hotels and Resorts
Tue, November 01, 2022
Using Design Themes on Your Screens
Using Design Themes on Your Screens EPISODE 100 | Guest: Debbie DeWitt, marketing communications manager for Visix Design themes are super useful for both launching and maintaining momentum on a digital signage system. It helps you maintain consistency, helps reinforce your branding and it makes things a lot easier for multiple content contributors. Most importantly, it makes your screens look good. In this episode, we’ll walk through the different element of a digital signage design theme, talk about why you need one, and give you lots of inspiration and links to get started. - Understand what a design theme includes - Learn the benefits of using themes for digital signage - Get ideas for different types of design themes - Discover where to find theme inspiration - Hear about different ways to create a theme See the FULL TRANSCRIPT Get more screen design advice in our Masterclass Guide 4: Digital Signage Design
Tue, October 18, 2022
Digital Signage Analytics & Why It Matters
Digital Signage Analytics & Why It Matters EPISODE 99 | Trey Hicks, COO & CSO of Visix, Inc. A powerful tool for any communications efforts is digital signage analytics, which can not only give you an overview of how successful your messaging is but can also help drill down to something as granular as individual contributors. In this episode, Trey Hicks from Visix discusses why analytics matters, what to look at and how to use that data to help achieve your digital signage objectives. - Learn what makes analytics data meaningful - Discover data tools that may be already built into your system - Understand the power of reports - Explore how power users can help others in the organization - Hear how to share analytics results effectively See the FULL TRANSCRIPT See our blog on analytics: The Value of Communications Analytics
Tue, October 04, 2022
Seven Principles for a Data-Driven Workplace
Seven Principles for a Data-Driven Workplace EPISODE 98 | Sean Matthews, president & CEO of Visix, Inc. Many of our clients use their digital signage software to show data and data visualizations on their screens. It’s a great motivator for your workforce and helps create a data-driven workplace for better decision making and higher productivity. But how do you know what data to show and how to display it? Are you sure your employees understand it? Is it relevant and actionable? If not, you might need to rethink your strategy. Sean Matthews walks us through seven steps and real world examples that can help. Understand what we mean by data-driven workplace and why data matters Hear some surprising (and disappointing) workplace data literacy stats Discover how data affects everyday decisions and workloads Walk through seven principles of data literacy Find out about our digital signage data integration features Get the FULL TRANSCIPT Get content tips to motivate employees in our Masterclass Guide 3: Digital Signage Content Guide
Tue, September 20, 2022
Emotional Connections through Internal Messaging
Emotional Connections through Internal Messaging EPISODE 97 | Andrew Brown, co-founder of the Academy of Business Communications It's not engagement, it's not communications, it’s not culture. Although each of these things play a part, none of them encompasses the whole idea nor the entire effort involved in forging emotional connections between an organization an its employees. Andrew Brown walks us through what it takes to build emotional connections that benefit the wellness and success of both the organization and the humans involved in it. Whether or not you’re using digital signage , this is an episode that every comms and c-suite professional should listen to. - Learn why it matters and who it matters to - Understand the most common obstacles to connections - Answer three questions to define your organizational culture - Hear five key areas to focus on for building emotional connections - Get real-world examples of what to do and what not to do Get the FULL TRANSCRIPT Get more advice and free tools on the Academy of Business Communications website
Tue, September 06, 2022
12 Workplace Motivation Ideas
12 Workplace Motivation Ideas EPISODE 96 | Guest: Debbie DeWitt, marketing communications manager for Visix Attracting and retaining talent; employee health, wellness and satisfaction; efficiency and productivity – the success of your organization hinges on workplace motivation and how you’re engaging your workers, whether they’re in the office or working remotely. In this episode, we cover some surprising stats that show employers are still falling short in the eyes of employees. We also give you some practical tips for what you can do to build a better culture with workplace motivation techniques and how that can translate to your digital signage system . - Understand how workplace motivation affect the bottom line - Learn what employees are saying they want from their workplace experience - Get 12 easy motivation ideas you can start using today - Discover how digital signage can supplement your HR and comms efforts - Hear where to find inspiration and tools that can help ease workloads See the FULL TRANSCRIPT Get more content tips in our Masterclass Guide 3: Digital Signage Content Guide
Tue, August 23, 2022
Retail Digital Signs: Worth the Investment
Retail Digital Signs: Worth the Investment EPISODE 95 | Guest: Jason Cain, region sales manager – South Central for Visix From shops to restaurants, campus bookstores to zoos, hotels and casinos to car dealerships – retail digital signs are being used to improve the customer experience, motivate staff and increase sales. In this episode, Jason Cain talks through how lots of different retailers are using digital signage to engage their audiences, whether it’s with a single screen or across a worldwide chain. We’ll explore popular content for each environment, and some of his best real-world examples. - Learn the benefits of investing in retail digital signs for CX - Explore how interactivity can engage customers and boost revenues - Hear how retailers handle internal vs. public-facing communications - Understand the benefits of CAP-compliant alerts and analytics - Discover cool real-world digital signage applications and get tips See the FULL TRANSCRIPT Read our blog: 8 Benefits of Digital Signage for Retailers
Tue, August 09, 2022
Digital Signage Content 101: Getting Started
Digital Signage Content 101: Getting Started EPISODE 94 | Guest: Debbie DeWitt, marketing communications manager for Visix Your company or campus just bought and installed a digital signage system. Your boss then tells you you’re responsible for keeping your screens full of realtime, engaging content. Yikes! It’s not as scary as it sounds. With some basic training and a little inspiration, anyone can creative good-looking content for digital signs. We’ll walk you through how to get started and give you easy examples you can put into practice right away. - Get lots of examples of easy content for launch day - Understand how content goes from your desktop to screens - Explore auto-updating content, content kits and subscriptions - Hear how to build a content plan and calendar - Discover where you can find content inspiration and free content Get the FULL TRANSCRIPT Get more tips in our Masterclass Guide 3: Digital Signage Content Guide
Tue, July 26, 2022
Digital Signs for Local Government
Digital Signs for Local Government EPISODE 93 | Guest: Chip Kepner, region sales manager – West Great Lakes, for Visix Government is all about people. Communicating essential information to both the public and employees can be a challenge with such a wide array of services and updates to convey. Whether it’s meeting agendas, wayfinding, weather or info boards, digital signs for local governments can help keep everyone informed and engaged. In this episode, Chip Kepner gives us a quick overview of the way that digital signage is being used in city, county and local administrative offices to support both internal and public-facing communications: Learn about different types of government offices using digital signs Discover common content for both the public and employees Explore interactive options like wayfinding, directories and info boards Hear about messaging to mobiles, websites and public access channels Get info on CAP alerts, analytics, localization and scalability Get the FULL TRANSCRIPT Get more content ideas in our white paper: Streamline Communications with Digital Signage for Government Agencies
Tue, July 12, 2022
The Power of Language
The Power of Language EPISODE 92 | Guest: Jennifer King, performance coach with Stand & Deliver Communication is about language. Words matter, but so does the intention behind those words, the feeling or action you want them to inspire, and the way you deliver them. This is true in any context, whether it’s digital signage messaging , email, Zoom meetings, one-on-one conversations or presentations to thousands. In this episode, which marks our third anniversary, Jennifer King, theater veteran and performance coach, walks us through some tips for how to make your communications more impactful and inclusive: Understand how intention shapes your language skills Learn how to flip your mindset from yourself to your audience Appreciate the power of the pause Hear how to get to the point and ensure people will remember it Explore tips for writing, speaking, videoconferencing and Q&A See the FULL TRANSCRIPT Stand & Deliver is a consulting and training firm that primes organizations for high-performance communication and leadership.
Tue, June 28, 2022
8 Communications Trends for a Hybrid Workforce
8 Communications Trends for a Hybrid Workforce EPISODE 91 | Guest: Debbie DeWitt, marketing communications manager for Visix The hybrid workforce has changed the way organizations connect employees to the company, the mission and each other. Although new tech and tools are part of the equation, some good old-fashioned employee engagement techniques are evolving to take center stage in the battle to build community over distances. In this episode, we look at eight trends that internal communications professionals are leveraging to ensure everyone feels informed and engaged in the modern workplace: Learn how a hybrid workforce has changed the way we communicate Understand that adopting new tech is essential, but not the end-all Explore using more visuals, mobile-first designs and distributed communications Hear how communicators are focusing on EX, recognition, wellbeing and participation Appreciate the importance of frontline managers for message reinforcement See the full TRANSCRIPT Get more tips in our Masterclass Guide 2: Digital Signage Communications Planning Guide
Tue, June 14, 2022
Free Digital Signage Software Isn’t Free
Free Digital Signage Software Isn't Free EPISODE 90 | Sean Matthews, president & CEO of Visix, Inc. Lots of people advertise free digital signage software on the web. But is it free? Do these apps come with hidden costs, limited features or lackluster support? Most importantly, will the free software you’re considering adapt to your needs or force you to adapt to it? In this episode, Sean Matthews walks us through what to watch out for when considering a free CMS to manage your digital signs, what types of environments should and shouldn’t use them, and how to frame your software search to match your strategy. - Hear the difference between free software, freeware and open source - Walk through the pros and cons of free signage software - Find out what “free” might mean (trial, demo, pilot, hosting, etc.) - Consider how services, updates and security are affected - Learn the questions to ask before downloading a free signage app See the full TRANSCRIPT Learn more about this topic in our Masterclass Guide 1: Digital Signage Systems Overview
Tue, May 31, 2022
What Does Digital Signage Cost?
What Does Digital Signage Cost? EPISODE 89 | Guest: Trey Hicks, chief sales officer, Visix What does digital signage cost? It seems like a simple question, but it’s not. Digital signage isn’t like buying a cell phone at a kiosk. It’s more like kitting out a smart home with phones for your whole family along with smart speakers and TVs, a cell and internet service package, as well as all the entertainment feeds you’ll want access to. Digital signage isn’t a product. It’s a suite of products that includes digital signage software, hardware, services, subscriptions and more. We discuss six basic factors that can affect the cost of digital signage, so you can better plan your budget and shop with confidence. - Understand perpetual licenses versus software subscriptions - Hear the benefits of cloud and on-premise servers - Consider whether to buy media players or use your own PCs - Discover how endpoints, users and data options can affect pricing - Explore services you may not have factored into your budget See the FULL TRANSCRIPT Grab our handy infographic with 10 Questions to Ask When Shopping for Digital Signage
Tue, May 17, 2022
Using Digital Signage in K12 Schools
Using Digital Signage in K12 Schools EPISODE 88 | Guest: Ilyse Johnson, region sales manager – Mid-South for Visix Schools have a unique challenge of communicating across three very different audiences – students, teachers and staff, and parents and visitors. Finding easy ways to engage and inform all of these folks can be tricky, but digital signs in K12 schools can unify and streamline both messaging and workflows. Ilyse Johnson walks us through different methods to attract and motivate everyone in a school or school district, what schools have found to work best and some of the most popular things to show on screens. - Learn how to unify school messaging while still targeting different groups - Understand how digital signs get more buy-in than printed or audio announcements - Explore popular content for school screens and how students can get involved - Hear how automated data, content feeds and approval processes ease workloads - Find out how schools are using menu boards, interactivity and wayfinding for higher engagement See the FULL TRANSCIPT See how one school district is using digital signage in our case study with video: Hall County School District Soars with Digital Signage
Tue, May 03, 2022
Overcommunicate at Your Own Peril
Overcommunicate at Your Own Peril EPISODE 87 | Guest: Andrew Brown, co-founder of the Academy of Business Communications Email, chat, WhatsApp, Zoom, Teams, town halls, meetings, intranets, digital signage – it can all feel overwhelming. As the number of messages we receive every day grows, as well as the number of technologies and channels we have to master, it’s more important than ever that organizational communications be deliberate, well planned and focused on outcomes. Companies that overcommunicate, though well intentioned, risk demotivating or alienating their employees. Andrew Brown from the Academy of Business Communications takes us through some of the most common traps that companies fall into, and explains that overcommunicating is about much more than just volume. - Understand why people feel you’re overcommunicating (it’s not just volume) - Learn how trust and authenticity can cut the number of communications needed - Hear what executives, supervisors and employees need to do better - Discover how crucial listening is – both one-on-one and in groups - Get tips on how to make your communications more impactful See the FULL TRANSCRIPT Get more advice and free tools on the Academy of Business Communications website
Tue, April 19, 2022
6 Collaboration Skills & Why They’re More Important than Ever
6 Collaboration Skills & Why They’re More Important than Ever EPISODE 86 | Guest: Ellyce Kelly, professional services consultant for Visix Collaboration has always been a buzzword in the workplace, but it’s come to the forefront lately with more people working remotely because it’s an essential tool to streamline and motivate processes and people. And it’s not a top-down initiative anymore – employees are begging for better collaboration skills, tool and technologies to help them do their jobs and balance their work/life habits. In this episode, we talk with Ellyce Kelly about which collaboration skills can make the biggest difference to your teams, practical tips to encourage collaboration and how digital signage can help . Learn what collaboration is and why it matters to people and profits Understand the benefits of good collaboration and the dangers of ignoring it Hear real-world stats about how collaboration is affecting workforce dynamics Get practical tips to bolster good collaboration in your organization Discover how digital signage managers can apply and support collaboration Get the FULL TRANSCIPT Download these tips in our handy infographic: 7 Tips for More Effective Collaboration
Tue, April 05, 2022
Digital Signs for Hospitals
Digital Signs for Hospitals EPISODE 85 | Guest: Steve Lainer, region sales manager – Northeast for Visix Healthcare facilities need to communicate everything from entertainment for waiting rooms to critical care notices at nurses’ stations. Digital signs for hospitals have become the leading solution to engage and inform everyone on site, and to broadcast the most current information as things change quickly. In this episode, Steve Lainer walks us through how hospitals are using digital signs for critical communications with visitors, staff and patients. He’ll also explain how screens are reducing the burden on staff while simultaneously improving the visitor and patient experience. - Learn how digital signs contribute to hospital safety, wellness and workflows - Discover how wayfinding, CAP alerts and room signs can extend the impact of digital signs - Hear how donor boards, menu boards and queuing info can better engage hospital visitors - Understand how digital signage can help alleviate healthcare staff burnout - Explore the cost and time savings of digital signs versus outdated posters and plaques Get the full TRANSCRIPT Learn more in our white paper: Build Community and Empower Staff with Digital Signage for Healthcare
Tue, March 22, 2022
Purpose-Driven Content
Purpose-Driven Content EPISODE 84 | Guest: Maliha Aqeel, independent communications consultant, founder & CEO of the Ideas Collective Word of mouth has gone digital and in the age of the empowered consumer, it’s vital for brands to offer purpose-driven content. This means everything must tie back into the stated purpose and values of the organization apart from profit statements. But make sure you mean what you say and be prepared to show proof that you do what you promise to do. Communications consultant Maliha Aqeel walks us through the Four As of purpose-driven content: how Authenticity, Accountability and Action create consumer Advocates that promote your brand and help you differentiate yourself from competitors. - Explore how to align the messaging of your organization with your purpose - Get practical examples of how to apply the Four As in communications - Hear how consumer experience and consumer empowerment are driving change - Understand how to use Simon Sinek’s Golden Circle for decision making - Learn the importance of social listening, research and validating using data Get the full TRANSCRIPT Discover more content tips in our Masterclass Guide 3: Digital Signage Content
Tue, March 08, 2022
W.A.T.A! An Energizing Approach to Communication Projects
W.A.T.A! An Energizing Approach to Communication Projects EPISODE 83 | Guest: Roxy Tomacder, senior internal communications specialist W.A.T.A! is an easy-to-remember mindset and roadmap that will help you approach all of your communication projects with more energy and more confidence. Who is the message for? Does it Align with your overall goals? Are you building Trust with your audience? And are you bringing Artistry to the project? Roxy Tomacder, writer, speaker and senior internal communications specialist walks us through the tactics and applications of W.A.T.A! for higher employee engagement. - Understand how to go beyond demographics to better know your audience - Explore how to better align the goals of both sender and receiver - Learn how to build trust with your audience - Discover the importance of artistry in omnichannel communications - Hear real-world applications for W.A.T.A! See the full transcript HERE Get more tips in our Masterclass Guide 2: Digital Signage Communications Planning Guide
Tue, February 22, 2022
Cloud Digital Signage vs. On Premise
Cloud Digital Signage vs. On Premise EPISODE 82 | Guest: Sean Matthews, president & CEO of Visix, Inc. If you’re shopping for a content management system, one of the first things you’ll have to ask yourself is whether you want cloud digital signage or an on-premise solution. The answer will depend on more factors than you may have considered. How many people need access and where are they located? How much data will you be pulling in and from where? Is it a budget issue? In this episode, we walk you through the pros and cons of cloud digital signage vs. an on-premise server to give you a head start on evaluating your options. Understand the difference between cloud and on-premise solutions Discover the advantages and disadvantages of each Learn which solution is best for which types of organizations Explore how cloud affect feature sets and desktop apps Hear how digital signage vendors are adapting to a hosted world See the full transcript HERE Learn more in our Masterclass Guide: Digital Signage Systems Overview Guide
Tue, February 08, 2022
Using Color Theory & Psychology in Digital Signage Design
Using Color Theory & Psychology in Digital Signage Design EPISODE 81 | Guest: Debbie DeWitt, marketing communications manager for Visix, Inc. Digital signage is all about attention and impact , and color is one of the most powerful and flexible tools in your design arsenal. But you have to choose hues that are both appropriate and engaging for the target audience. Knowing how different groups perceive and react to different colors is an important part of crafting quality designs, and can either boost or torpedo your messages. In this episode, we’ll talk about color theory and psychology, step through some of the most common color associations, and give you practical tips and links that can help you design better content. - Learn the difference between color theory and color psychology - Explore common color associations - Understand how cultural differences can affect color perception - Tips for making color count in digital signage designs - Get links to color palettes, generators and more articles See the FULL TRANSCRIPT Get more screen design advice in our Masterclass Guide 4: Digital Signage Design
Tue, January 25, 2022
Why Visix Software Training Is Essential to Success
Why Visix Software Training Is Essential to Success EPISODE 80 | Guest: Jill Perardi, director of professional services, Visix, Inc. Digital signage software is like any other business app – you have to learn how to use it before you can excel at it. All too often, people by a digital signage system and then just import PowerPoints. If that’s you, you’re missing out on a lot of features that can make your workload easier and your screens more appealing. Jill Perardi walks us through the benefits of Visix software training and how it can impact your day-to-day operations and audience engagement. - Learn why neglecting training can be a waste of money - Explore how training can help boost digital signage adoption - Understand the different training options tools from Visix - Discover how knowledge sharing can boost productivity - Hear how to sign up and the best way to get started See the full transcript HERE Get more information about this topic on our training page here.
Tue, January 11, 2022
Where to Put Digital Signs
Where to Put Digital Signs EPISODE 79 | Derek DeWitt, communications specialist for Visix Even the best message designs can’t engage viewers if your screens are inaccessible or inconvenient. A lot of folks start with a blank spot on the wall then design their digital signage system around that. But as in all things, you need a strategy. Start with a content plan, consider your audience’s needs and preferences, do a site survey, then map out where to put digital signs for the most impact. In this podcast, we look at both technical and content considerations that can affect screen placement, and give you practical tips to decide the best places to put digital signs in your facility. - Explore how to map content to locations before installing digital signs - Get basic screen placement recommendations for interactive and non-interactive screens - Understand how height, glare, audio and ADA regulations can affect screen placement - Hear content recommendations for different locations, audiences and industries - Discover how to extend your messaging reach with room signs, personal devices and websites See the full transcript HERE Learn more in our Masterclass Guide: Digital Signage Systems Overview Guide
Mon, January 03, 2022
Why Integration Partners Matter
Why Integration Partners Matter EPISODE 78 | Guest: Trey Hicks, chief sales officer for Visix, Inc. You need a digital signage system. So now what? You can research software and hardware vendors online, but who takes care of installing the screens, networking and cabling, and getting all of your systems to work together seamlessly? That’s where audiovisual integration partners come in. In this episode, we discuss the value of working with an AV integrator to help you plan, install, spin up and maintain your digital signage system and, most of all, how they can save you a lot of time and headaches. - Understand how the process works and where integration partners fit in - Learn how integrators assess projects to create scalable, repeatable solutions - Explore physical installation, training and support services - Discover how experts can integrate disparate business systems to work together - Hear how integration partners help you after the installation is complete See the full transcript HERE Get more information about Visix integration partners on our Partners webpage .
Tue, December 14, 2021
Building a Content Strategy (for the New Year)
Building a Content Strategy (for the New Year) EPISODE 77 | Guest: Debbie DeWitt, marketing communications manager for Visix, Inc. Crafting a content strategy for your digital signage system can help finetune your goals, streamline your processes and save you time in the long run. More importantly, it can ensure you’re delivering messages and campaigns that will attract attention and inspire interaction. In this episode, we walk you through nine easy steps to build a content strategy that’s focused and inclusive. Whether your plan covers one month, one quarter or a whole year, getting a gameplan together will benefit both your signage team and your audience. - Understand why you need a content strategy - Hear nine practical steps to create a formal plan - Discover why audience demographics can be misleading - Learn how to find out if you’re measuring the right things - Get tips on crowdsourcing tasks, calendars, policies and goals See the full transcript HERE Get more tips in our Masterclass Guide 2: Digital Signage Communications Planning Guide
Tue, November 30, 2021
Get Into the Content Operations Mindset
Get Into the Content Operations Mindset EPISODE 76 | Guest: Ray Walsh, communications consultant & author of Localizing Employee Communications Your company wants to promote its social responsibility initiative. You’ll need text and graphics to roll out a print PDF, PowerPoint deck, messaging on your digital signage system , as well as posts on your intranet, LinkedIn, Facebook, Twitter and Instagram. And each of these platforms require different lengths of text and unique image file formats. Now imagine you need all of this in several languages. The number of communication channels continues to grow and diversify, which puts a huge burden on content creation teams. Creating every message from scratch is impractical, and even repurposing content can be a burden when source files are hard to find or hard to edit. In this episode, we talk with internal communications expert Ray Walsh. He gives us practical advice on working within a content operations mindset – the processes, people, and technologies needed for strategically planning, creating, managing, and analyzing all content types for all channels across an enterprise. - Understand why handcrafting content is untenable in the long term - Hear how multichannel planning can save a lot of work - Explore tagging and tools that can make your job easier - Discover why collaboration is key to operationalizing content - Get links to expert sources for content operations advice See the full transcript HERE Get more communications advice from Ray’s website and blog . Check out Ray’s book Localizing Employee Communications at Amazon or direct from XML Press .
Tue, November 16, 2021
The Best Event Signs Are Digital
The Best Event Signs Are Digital EPISODE 75 | Ellyce Kelly, professional services consultant for Visix The number one thing shown on digital signs outside of retail settings is events. But showing events doesn’t just mean listing event and meeting schedules. You can use your digital signs to show countdowns and promotions before an event, stream video and tweets during an event, and follow up with your audience afterwards and share those results on screens. In this episode, Ellyce Kelly walks us through some content ideas you may not have thought of for your events, best practices for event signs and real-world scenarios that work. - Get content ideas for before, during and after events - Learn about countdowns and calls to action - Explore how social media, video and photos can boost participation - Discover how touchscreens and room signs fit into the events mix - Understand how scheduling software can feed your screens See the full transcript HERE Get more event message ideas in our Masterclass Guide 3: Digital Signage Content
Tue, November 02, 2021
How Digital Signage Fits into Unified Communications
How Digital Signage Fits into Unified Communications EPISODE 74 | Sean Matthews, president & CEO of Visix, Inc. Technology is approaching a more seamless experience for both users and communicators. The term unified communications (UC) can mean different things to different people, depending on whether they approach it from a technology or engagement perspective. Digital signage is a bridge between those two viewpoints. New technologies and messaging techniques are emerging that will transform the way people interact with information and one another. By looking at what we use and how we got to where we are today, we can get a glimpse of the shape of things to come. - Understand what unified communications means in different contexts - Learn how unified communications differs from multichannel and omnichannel approaches - Explore how past technologies point the way towards the future - Discover how digital signage is a key element in emerging UC ecosystems - Hear how companies like Visix stay relevant to their clients in a constantly shifting market See the transcript HERE Learn more in our Masterclass Guide: Digital Signage Systems Overview Guide
Tue, October 19, 2021
Combatting Workplace Rumors with Good Communications
Combatting Workplace Rumors with Good Communications EPISODE 73 | Guest: Andrew Brown, co-founder of the Academy of Business Communications Water cooler talk has moved online, so the number, spread and speed of workplace rumors is growing every day. Ignoring rumors or putting out bad messaging to combat them can do more damage than the original rumor itself. Organizations have to understand the reasons why employees might create or spread rumors, how their communications and culture might be contributing to the rumor mill, and how to take a proactive approach to combat them. Andrew Brown walks us through the conditions that create fertile ground for rumors, the very human and social reasons behind them, and some real-world stories and advice for how organizations should and should not try to manage rumors in the workplace. - Understand three levels where rumors take hold - Learn about the three conditions that allow rumors to rise and spread - Hear four common but ineffective approaches that organizations often take - Discover the traps that organizations often fall into when addressing rumors - Get three tips for things an organization can do to combat rumors - Explore how the hybrid office, technology and different generations play into it See the full transcript HERE Get more advice and free tools on the Academy of Business Communications website
Tue, October 05, 2021
EX, CX, VX & Why Experience Matters
EX, CX, VX & Why Experience Matters EPISODE 72 | Guest: Debbie DeWitt, marketing communications manager, Visix, Inc. The experience is everything. Whether it be the visitor experience, customer experience or employee experience, focusing on people, their needs and how they interact with your company and culture can make or break your brand. In this episode, we’ll give you an overview and history of each of the EX, CX and VX disciplines, and talk about how a good experience can lead to higher productivity, improve employee retention, raise revenues and create brand advocates. We also distinguish between employee experience and employee engagement, and give you some tips for how to wrap all of this into your digital signage strategy . - Understand the difference between EX, CX and VX - Hear the history of how each of these mindsets developed - Learn about the evolution from employee engagement to employee experience - Discover why experience is so important for a brand’s success - Get tips for how to wrap experience into your communications and content strategies See the full transcript HERE Get more tips in our Masterclass Guide 2: Digital Signage Communications Planning Guide
Tue, September 21, 2021
Design Tips for Interactive Screens
Design Tips for Interactive Screens EPISODE 71 | Guest: Melissa Sartin, creative content artist for Visix Interactivity is now the norm for screens in our daily lives. Making your digital signage interactive, either using touchscreen or voice interaction, can greatly improve the user experience, but not if what’s on screen is hard to read or hard to navigate. In this episode, content artist Melissa Sartin walks us through design tips for interactive screens , what you can do using our AxisTV Signage Suite software and the common mistakes to avoid. - Learn the benefits of offering interactivity - Discover AxisTV Signage Suite’s interactive options and widgets - Get tips for designing good interactive screen layouts - Explore design themes, navigation systems, ADA controls, imagery and timeouts - Understand the importance of testing & success measures See the full transcript HERE Get more screen design advice in our Masterclass Guide 4: Digital Signage Design
Tue, September 07, 2021
Digital Signs for Business
Digital Signs for Business EPISODE 70 | Guest: Jason Cain, region sales manager – South Central for Visix Businesses of all types and sizes are using digital signage to inform and motivate employees, as well as communicate and connect with visitors and the public. But how successful your signage is always depends on what you’re showing on screens and how often you’re refreshing that content. In this episode, Jason Cain walks us through how companies are using digital signs for business to engage both their internal and external audiences, the most popular content for each, and some of his best and worst real-world examples. - Learn how businesses handle internal vs. public-facing communications - Hear the pros and cons of enterprise, cloud and on-premise solutions - Understand the benefits of automated events, alerts, KPIs and dashboards on screens - Discover how room signs, interactivity and remote publishing can extend the impact of digital signs - Explore cool real-world digital signage applications and get tips on what not to do See the full transcript HERE Get content ideas for campus signage in our white paper: Increasing Employee Engagement with Digital Signs
Tue, August 24, 2021
Employee Surveys - Dos & Don'ts
Employee Surveys - Dos & Don'ts EPISODE 69 | Guests: Elizabeth Williams & Andrew Brown, founders of the Academy of Business Communications Employee surveys are a longstanding tool in the management and communications arsenal . By getting direct feedback from your workforce, you can find out what’s working, what’s misunderstood or unclear, and what improvements your employees feel you need to make. But asking vague questions, crowding surveys with lots of junk and not updating your surveys to reflect current realities can do more harm than good. Also, if your surveys are too infrequent or employees don’t see any action afterwards, you can weaken the employee engagement you were trying to boost. In this episode, employee communications experts Elizabeth Williams and Andrew Brown walk through the potential and pitfalls of employee surveys, what can happen when they’re done well and the dangers of doing them badly. - Find out when employee surveys are a good idea, and when they’re not - Learn how to focus surveys and avoid "might-as-well-itis" - Find out how often to survey employees (it's more often than you think) - Understand the importance of focus groups and middle managers - Discover how to set and meet employee expectations around surveys Get the full transcript HERE Get more advice and free tools on the Academy of Business Communications website
Tue, August 10, 2021
7 Ways to Keep Remote Workers Engaged
7 Ways to Keep Remote Workers Engaged EPISODE 68 | Guest: Sean Matthews, president & CEO, Visix, Inc. What’s the difference between remote workers and in-office workers? Not much, it turns out. Every employee wants to feel motivated, connected and engaged, and every employee requires good communication from all levels of their organization. Remote workers need the same guidance and encouragement as in-office staff, and they can be just as productive (or more so) than the employee sitting in a cubicle if you evolve your mindset and your communication channels to deliver what they need. In this episode, Sean Matthews talks about the realities of a growing hybrid workforce, specific challenges that Visix has faced and how we addressed them, along with some concrete advice for anyone struggling to engage their remote workers . - Learn about the myths and mindsets that pose a barrier to remote engagement - Hear how Visix adapted to an expanded remote workforce - Understand the benefits of remote work for both employees and the bottom line - Get seven practical tips on how to keep your remote workers engaged - Explore technologies and techniques for hybrid office communications Get the full transcript HERE Get more advice in our free Guide to Engaging Remote Employees
Tue, July 27, 2021
Campus Signage - Why Digital Is Better
Campus Signage - Why Digital Is Better EPISODE 67 | Guest: Dave Leo, region sales manager (North Central) for Visix, Inc. Universities and colleges of all types and sizes are adopting digital campus signage. And they all have the same needs and the same mission, which is educate, inform and alert their students, staff and visitors. But it’s not enough to just put some screens up in hallways. You have to understand what types of messaging appeal to different viewers, and where and when to publish that content. You have to give your signage managers the tools they need to succeed and always think about the viewer experience. In this episode, Dave Leo walks us through how higher education clients are using campus signage to engage their audiences, some of the dos and don’ts for a successful system, and some real-world examples of campus content. - Learn about popular types of screen content for different audiences - Understand the unique challenges for higher ed content managers - Explore menu boards, donor boards, wayfinding and other interactive options - Discover how digital signage ties into mass alerts - Get advice and best practices for campus signage systems Get the full transcript HERE Get content ideas for campus signage in our white paper: Student-Centered Digital Signage for Colleges & Universities
Tue, July 13, 2021
Best Digital Signage Widgets for Different Users
Best Digital Signage Widgets for Different Users EPISODE 66 | Guest: Ellyce Kelly, professional services consultant for Visix, Inc. Choosing the best digital signage widgets starts with good user management. Different software users need access to the tools they feel most comfortable with, but they don’t necessarily need to see everything. Deciding what they should and shouldn’t interact with all stems from having a solid plan for your user hierarchy, content and workflows. This podcast can help get you started. In this episode, we go through the main user types who create, schedule and manage content, and which widgets are best for them. Learn why and how to organize user profiles Explore three user personas – content submitter, content manager and content designer Hear about different widgets and how they’re used in screen layouts Discover interactive and HTML5 features Understand how to set up software users for success Get the full transcript HERE Find out more about widgets on our webpage at: Easy Digital Signage Widgets
Tue, June 29, 2021
12 Tips for Better Employee Communications
12 Tips for Better Employee Communications EPISODE 65 | Guest: Debbie DeWitt, marketing communications manager for Visix ** IT’S OUR TWO-YEAR ANNIVERSARY!!! Thanks to everyone who tunes in to DSDR. We hope you’ve found our episodes fun and valuable. If you have any suggestions for topics, email us at comms@visix.com . And don't forget that you can subscribe to this podcast and also our YouTube channel . You can also follow us on Facebook , Twitter and LinkedIn . ** Better employee communications take work. It’s not enough to create a PowerPoint slide or fill in a template with some text. You have to have a strategy behind your messages, or your employees will just tune out. That goes for every channel – email, digital signs, social networks, collaboration apps, etc. And the need for purposeful, well-thought-out messaging is never more important than for internal communications. Today’s employees need transparency into your mission and the outcomes of their actions. They want a voice in your operations and how, when, where and what you communicate. If you want to drive and deliver better employee communications, we’re giving you 12 tips that you can put into action today: - Hear how better employee communications affect engagement and experience - Learn about best practices for design, content and frequency - Understand context, clarity and brevity all work together - Explore how to measure understanding and effectiveness - Discover how surveys can do some of the work for you Get the full transcript HERE Use our infographic to take these tips with you.
Tue, June 15, 2021
A Modern Guide to Manufacturing Signage
A Modern Guide to Manufacturing Signage EPISODE 64 | Guest: Chip Kepner, region sales manager - West Great Lakes for Visix, Inc. Just as factories, warehouses and assembly lines have embraced technology to help them do their work, manufacturing signage has evolved to modernize communications with a fast-moving, far-flung workforce. When workers can’t get to a computer to check email, or there’s no good internet in the area of the plant, how do you keep them engaged, informed and safe? In this episode, Chip Kepner walks us through how modern facilities are using digital signs to unify communications across their facilities – both in the office and on the floor. - Get lots of content ideas for manufacturing signage - Learn how signage affects employee engagement and productivity - Hear best practices for HR and safety messaging, KPIs and more - Discover how to unite messaging across jobs, teams and locations - Understand what not to do on screens - Explore some best and worse real-world examples Get the full transcript HERE Get more content ideas in our white paper: Drive Change and Improve Safety with Digital Signage for Manufacturing
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