Fri, March 07, 2025

🚀 AI Takes Over Ads & Streaming: ChatGPT’s Boom, Volvo’s AI Ad & Twitch’s Big Move

The digital landscape is shifting faster than ever, and this week on The Digital Pulse Podcast , we’re diving into the biggest tech and media updates: ChatGPT’s massive growth – 400 million weekly users in just six months. Volvo’s AI-generated ad – A bold new commercial with no cars in sight. Twitch’s new sponsorship tools – More ways for streamers to monetize their content. Target’s $2B ad success – How retail media is transforming digital advertising. Join us as we break down these major shifts and what they mean for the future of AI, marketing, and content creation. 🎧 Tune in now and stay ahead of the curve! #DigitalPulsePodcast #AI #Streaming #Marketing #TechNews

Wed, February 12, 2025

Super Bowl LIX: Record-Breaking Ads and Kendrick Lamar's Halftime Triumph

Super Bowl LIX wasn't just a game—it was a cultural event. In this episode of The Digital Pulse Podcast , we break down the biggest moments: 🏈 127.7 million viewers tuned in, making it the most-watched Super Bowl ever. 🎤 Kendrick Lamar's halftime show shattered records with 133.5 million viewers. 📺 The best (and wildest) Super Bowl commercials —from Ben Affleck’s Dunkin’ showdown to The Muppets' travel takeover. Plus, we want to hear from YOU! What was your favorite ad of the night? Drop us a comment and join the conversation. 🎧 Tune in now! #SuperBowlLIX #KendrickLamar #SuperBowlAds #DigitalPulsePodcast

Tue, January 14, 2025

Will TikTok be banned?

In this episode of The Digital Pulse , we're diving into the buzz surrounding the potential TikTok ban and its implications for advertisers. What would it mean for brands and marketers who’ve built their strategies around the platform? Where should advertisers pivot their focus if TikTok becomes unavailable? Join us as we explore the ripple effects on the digital ad landscape, discuss alternative platforms, and share actionable strategies to stay ahead in the ever-changing social media ecosystem. Don’t miss this essential conversation on navigating uncertainty and planning for the future of your campaigns. 🎧 Listen now and stay in the loop!

Fri, January 10, 2025

Meta Shakeups, TGL’s Big Debut, and McDonald’s Cena Surprise

In this episode of The Digital Pulse Podcast, we dive into the wildest stories shaking up the digital world: 🎙️ Meta’s latest board additions, including UFC’s Dana White, and their bold move to ditch fact-checkers for a “Community Notes” model. 🎙️ TGL’s debut numbers hit big, with nearly a million viewers tuning in to see Ludvig Åberg dominate on ESPN. 🎙️ McDonald’s taps John Cena for an oddball Mr. Rogers-inspired ad campaign, while Heineken challenges Dry January stigma with “0.0 Reasons Needed.” Get ready for hot takes, sharp insights, and a sprinkle of comedy as we break down the week’s biggest moments in tech, marketing, and sports entertainment. Tune in now! 🎧

Fri, January 03, 2025

🎙️ 2024: The Year That Redefined Digital 🎙️

Catch the latest episode of The Digital Pulse Podcast, powered by Digital Ignite! 🚀 We’re taking a look back at the biggest trends in digital marketing, social media, and tech that shaped 2024: 🔹 AI taking over everything from ads to SEO 🔹 🔹 TikTok’s shopping revolution 🔹 🔹 Instagram’s sci-fi AI doppelgangers 🔹 🔹 Influencers becoming political power players 🔹 🔹 Streaming services betting big on ad-supported models 🔹 It’s a fun, fast-paced recap of a truly transformative year in the digital world. Whether you’re a marketer, a tech enthusiast, or just love keeping up with the latest trends, this episode is for you! 🎧 Let us know your thoughts! What’s your top takeaway from 2024’s digital evolution? 💬✨ #DigitalMarketing #SocialMedia #TechTrends #Podcast #DigitalPulsePodcast #2024Recap

Mon, December 23, 2024

The Holiday Streaming Wars: Navigating 2024's Festive Content Landscape

The 2024 holiday season is here, but finding your favorite festive classics like Home Alone , Rudolph the Red-Nosed Reindeer , and A Charlie Brown Christmas isn’t as easy as it used to be. With exclusive streaming rights scattered across platforms like Disney+, Apple TV+, and Netflix, viewers are left navigating subscription fatigue and rising costs. In this episode, we explore: 🎬 Where to stream the most popular holiday movies 💸 The true cost of holiday viewing in the age of streaming 🎁 Pro tips for saving money and simplifying your watchlist Whether you’re planning a cozy family movie night or just trying to relive the magic of your favorite holiday classics, this episode will help you watch smarter this season! Listen now and take control of the "Holiday Streaming Wars"! #HolidayStreaming #ChristmasMovies #SubscriptionFatigue #DigitalEntertainment #MovieNight

Mon, December 16, 2024

Tech Frontiers and Holiday Hoops: XR, AI Video, Marketing Shifts, and NBA Magic

This week on Digital Pulse Podcast , we’re diving into the cutting edge of tech, marketing, and sports culture. Discover Google’s new Android XR platform and its potential to reshape extended reality, and explore OpenAI’s Sora, the AI tool redefining video creation. We’ll also break down the $30 billion merger between Omnicom and IPG, and what it means for the future of marketing. Plus, get into the holiday spirit with the NBA’s festive “Jingle Hoops Regifted” campaign, animated game broadcasts, and their Christmas Day lineup. Tune in for innovation, industry insights, and holiday cheer!

Mon, December 09, 2024

Spotify Wrapped Letdown, TikTok Triumphs, and UHC Murder Internet Sleuths

Episode Description : This week on The Digital Pulse , we’re unpacking the stories everyone’s talking about: 🎧 Spotify Wrapped : Once a December favorite, this year’s version has left many users unimpressed. What happened to the magic, and is AI to blame? 🛍️ TikTok’s E-commerce Explosion : TikTok Shop shattered Black Friday records with over $100M in sales , but with legal battles looming, could a U.S. ban be next? 🔍 The Shocking Murder of UnitedHealth CEO Brian Thompson : Internet sleuths are diving into the mystery. Are they aiding the investigation or muddying the waters? 🧠 Oxford’s Word of the Year : "Brain rot" wins 2024's title, reflecting how we consume digital content. What does it mean for our online habits? Tap in for the latest on how tech is shaping culture, commerce, and even crime-solving. Don’t miss this insightful episode! 🎙️ Listen now and stay ahead of the digital curve!

Wed, December 04, 2024

Post-Holiday Shoppers, TikTok E-Commerce, and Spotify Wrapped 2024 Insights

This week on The Digital Pulse , we dive into: Why the week after Christmas is now the fastest-growing sales period of the holiday season. How brands are adapting to Oracle's advertising exit with innovative audience solutions. The cultural and marketing lessons behind Spotify Wrapped 2024. Why Amazon sellers are flocking to TikTok Shop despite looming regulatory challenges. Tune in to stay ahead in the ever-evolving digital and marketing landscape. This episode was powered by Digital Ignite, find us at Digital-ignite.com or across social media @digital_

Mon, November 18, 2024

Digital Pulse for Monday November 18th - Holiday Innovation: AI Magic, EV Evolution, and Post-Christmas Gold

In this episode of Digital Pulse, we explore how Coca-Cola is using AI to reimagine its iconic holiday ad, the Electrify Expo’s mission to make EVs mainstream, and why the post-Christmas shopping rush is a golden opportunity for retailers. Plus, Disney’s heartwarming holiday campaign reminds us of the magic of storytelling. Tune in for insights on how brands are innovating and connecting with audiences this season!

Mon, November 11, 2024

Digital Pulse: Navigating Media & Advertising Trends Amid Political Shifts

In today’s episode of  Digital Pulse  (Nov 11), we’re diving into the potential impact of a second Trump term on media and advertising, exploring how regulatory changes and shifting brand strategies could reshape the industry. We also cover LinkedIn’s latest tools designed to support professional creators, an edgy new collaboration between Liquid Death and Dr. Squatch with their ‘Soap for Psychos,’ and the rise of programmatic advertising on Roblox, which is sparking competition in the gaming space. Tune in to stay on top of these evolving trends in tech, media, and social media!

Fri, November 08, 2024

The Digital Pulse For November 8th

In todays show we touch on: Technology Nvidia Joins Dow Jones Industrial Average : Nvidia replaced Intel in the Dow Jones Industrial Average, reflecting its significant growth and influence in the tech industry. Ars Technica Apple's Investment in Satellite Services : Apple acquired a 20% stake in Globalstar, enhancing its satellite communication capabilities for devices like the iPhone. TechSpot Fox Corporation's Revenue Boost : Fox Corp reported a substantial increase in revenue, driven by a surge in political advertising ahead of the U.S. presidential election. Reuters Brands Adjust Advertising Strategies Amid Election : Due to the influx of political ads, consumer brands shifted their advertising strategies, with some moving budgets to platforms like Amazon and TikTok to avoid high costs in swing states. The Wall Street Journal Misinformation Concerns Ahead of U.S. Elections : Platforms like TikTok and Facebook faced criticism for allowing conspiracy theories and misinformation, raising concerns about their impact on the U.S. elections. The Sun Elon Musk's Influence on Content Moderation : Elon Musk's reduction of trust and safety teams at Twitter led to a broader relaxation of content moderation across social media platforms, contributing to a more toxic information environment. Wired Advertising Social Media

Fri, November 01, 2024

Digital Pulse For November 1st 2024

In this episode of Digital Pulse, airing on November 1, 2024, listeners are taken through the latest trends in marketing, tech, and social media. The episode kicks off with a recap of Halloween-themed campaigns, highlighting Facebook's creative haunted house listings and YouTube's surge in horror content. The discussion then shifts to the upcoming U.S. Presidential election, exploring potential impacts on digital advertising under different administrations. Google's ongoing adjustments to third-party cookie policies are examined, emphasizing the balance between privacy and advertising needs. As Black Friday approaches, the podcast delves into Amazon Prime Video's sold-out NFL ad inventory, noting a significant increase in new advertisers and interactive ads. Tune in for insights on these topics and more, as the podcast promises to keep listeners updated on evolving media trends. 0:00 Intro 0:33 Halloween Campaigns 1:34 US Presidential Election Impact 2:36 Google's Privacy Shift 3:38 Black Friday NFL Ads digital advertising trends, Halloween marketing campaigns, Facebook Marketplace, haunted items, YouTube horror content, US Presidential election impact, digital ad landscape, privacy regulations, connected TV advertising, Google third-party cookies, user tracking preferences, targeted advertising, Black Friday marketing, Amazon Prime Video, NFL ad inventory, interactive video ads, social media marketing, holiday-themed content, political advertising, data privacy, e-commerce trends, streaming platform advertising, seasonal marketing strategies, consumer engagement, digital media consumption

Thu, October 31, 2024

Digital Pulse for October 30th 2024

For some reason Spotify wouldnt allow us to upload the episode for Wednesday. So here it is! In this episode of Digital Pulse, listeners are taken on a journey through the latest developments in digital marketing, technology, and social media. The episode highlights Netflix's innovative ad campaign for its new mobile feature, Moments, featuring celebrities like Simone Biles and Cardi B. It also covers Firehouse Subs' generous response to Hurricane Milton, offering free meals to Florida's first responders and donating to the American Red Cross. Additionally, Sony Electronics partners with Olivia Rodrigo for a unique marketing campaign, while McDonald's UK introduces Mini Hash Browns with a humorous twist. The episode concludes with insights into NeuroValeens, a UK-based startup making strides in brain-stimulating wearables for mental health.

Mon, October 28, 2024

The Digital Pulse for October, 28th, 2024

"Welcome to The Digital Pulse , your daily update on the latest in digital marketing, tech, and media. It’s Monday, October 28th, 2024, and we’ve got some exciting stories to kick off your week!" "First up, Taco Bell is set to launch a nostalgic 'Decades' menu on October 31. This limited-time menu brings back fan-favorites from the 1960s through the early 2000s, including items like the ’60s Tostada, the ’90s Beef Gordita Supreme, and the Caramel Apple Empanada from the 2000s, which will only be available from November 21 to December 18. Taco Bell’s CMO, Taylor Montgomery, explains that these nostalgic items appeal to longtime fans and Gen Z alike, who are discovering 'fauxstalgia'—a taste for the past they didn’t experience firsthand​ "Over in the world of immersive media, Apple has released Submerged , a 17-minute short film directed by Oscar-winner Edward Berger. Filmed in Prague, Brussels, and Malta, Submerged uses Apple’s new Immersive Video technology, combining ultra-high-resolution 3D with spatial audio to place viewers inside a submarine during a high-stakes attack. It’s a major leap for Apple into the world of immersive storytelling and spatial computing​ "Meanwhile, the U.S. Navy is engaging younger audiences with a Reddit-based campaign called 'Sub Reddit Hunt.' Running through October, this multimedia campaign invites Reddit users to solve codes and search for clues across various subreddits, aiming to recruit the 'next generation of submariners' through an interactive, role-playing experience​ "In the AI and productivity space, Granola ’s notepad app has become a favorite among venture capitalists. Granola’s collaborative AI doesn’t just transcribe meetings; it lets users highlight key points, with the AI filling in supporting details. This unique approach helped the startup raise a $20 million Series A in just one week, showcasing a growing demand for AI tools that assist without fully automating​ " xAI , Elon Musk’s AI company, has released an API for Grok , their generative AI model. Currently, only the 'grok-beta' model is available, with pricing set at $5 per million input tokens and $15 per million output tokens. Musk’s team has hinted at future expansions, including Grok Mini, designed for more affordable and accessible AI integration​ "And finally, The NBA has dropped The Heist II , a sequel to last year’s hit campaign. Filmed at the Bellagio in Las Vegas, it stars Stephen Curry, Anthony Davis, and Shai Gilgeous-Alexander, alongside Rosario Dawson and Michael Imperioli. With nearly 500 million views on the original, the NBA hopes to build even more excitement for the upcoming 2024 Emirates NBA Cup​ Host : "That’s it

Fri, October 18, 2024

The Digital Pulse For October 18th 2024

Today we cover: 1. WordPress vs. WP Engine: Matt Mullenweg, WordPress founder, clashed with WP Engine over their use of the "WP" brand and a feature that disables revision history, a core WordPress function. The legal fight escalated, with WP Engine issuing a cease-and-desist, while Mullenweg restricted their access to key WordPress resources. This has sparked concerns about trademark use, transparency, and future open-source collaborations. 2. Ikea’s ‘The Giving Bag’ Campaign: Ikea's new campaign, created by Ogilvy, uses the iconic Frakta bag to magically unveil affordable, sustainable furniture for a family. The ad highlights Ikea’s commitment to affordability, especially during times of economic uncertainty. It's part of their new brand platform: "Affordable Design. Endless Possibilities," reinforcing that Ikea remains a go-to source for budget-conscious consumers. 3. Gen Z: Mobile-First Generation: Gen Z, having grown up with smartphones, lives a mobile-centric life. They spend significant time gaming, managing finances via apps like Cash App, and streaming on platforms like YouTube, Spotify, and Netflix. For marketers, tapping into Gen Z’s preferences means prioritizing mobile-first campaigns and understanding how their digital habits shape their consumer behaviors. 4. Data Overload in Marketing: The advertising industry is facing data overload, where more data doesn’t necessarily lead to better models. In fact, too much data can weaken the accuracy of AI-driven marketing campaigns. Marketers should instead focus on feature selection techniques—using only the most relevant data to build smarter, more transparent models that maintain consumer trust. With rising privacy concerns, ethical data use is more important than ever, and companies must be careful not to erode consumer trust by over-collecting or misusing data.

Mon, October 14, 2024

The Digital Pulse For October 14th, 2024

Welcome to The Digital Pulse , your source for the latest in digital marketing, tech, and social media. It’s Monday, October 14th, 2024, and we’ve got a lot to cover today!" First up, let’s talk about the ongoing battle over Google’s generative AI in search. The Department of Justice (DOJ) is taking a hard look at Google’s AI integration, which is reshaping search in significant ways. The DOJ is scrutinizing how Google’s use of generative AI could potentially stifle competition in the search engine market. This investigation could lead to structural changes, as Google faces increased pressure to allow fair competition and transparency. The outcome of this case may set a precedent for how AI can be integrated into search engines without compromising competition​ Next, in the AI space, Adobe has officially rolled out its AI-powered video tools , going head-to-head with the likes of OpenAI and Meta. Adobe’s new suite of tools, including Project Fast Fill , uses generative AI to streamline video editing. These tools allow creators to edit videos faster, replacing or removing objects in seconds and simplifying post-production workflows. With AI continuing to expand into the creative industry, Adobe’s challenge to other big players is a clear sign of the growing competition in the AI-driven video space​ Shifting gears to data and advertising—advertisers are facing growing challenges with data standards. According to a recent report, while advertisers understand the importance of data-driven strategies, confidence is lacking when it comes to navigating privacy regulations and managing vast amounts of data. As privacy laws become more stringent and third-party cookies fade out, advertisers are struggling to maintain the trust of consumers while optimizing their campaigns. The call for better standards and transparency is growing louder in the industry ." Host : "And now, for something a bit more poetic—literally. Honda just released a stunning campaign to celebrate Formula 1 legends with a reverse poem about failure. This unique creative piece starts by seemingly listing out failures, but when read in reverse, the poem becomes an uplifting ode to perseverance and success. It’s a beautiful way for Honda to connect its F1 legacy with broader themes of resilience and determination, which resonate beyond the world of racing. It’s a bold and creative move that’s sure to grab attention . Two Octobers )." Social Media Dashboard )." This Podcast Is Powered By Digital Ignite Visit us

Bonus · Fri, October 11, 2024

The Digital Pulse For October 11th, 2024

Welcome to The Digital Pulse , your daily update on the latest in digital marketing, tech, and social media. It’s Friday, October 11th, 2024, and we’ve got a great lineup of stories to wrap up your week! First up, TikTok is back in the spotlight with new details revealed in the ongoing lawsuit regarding teen safety. Court documents, which were previously redacted, have been released, shedding light on the platform's handling of user safety concerns for younger audiences. The lawsuit highlights the ongoing pressure on TikTok to address the impact its platform may have on teens’ mental health​ Next, on the e-commerce front, a new report shows that 53% of brands have increased their spending on Amazon Prime Day this year. Brands are doubling down on their e-commerce strategies, capitalizing on the rise of online shopping to maximize visibility during major shopping events like Prime Day​ Switching gears to politics and media, a recent report shows that Democrats outspent Republicans during Kamala Harris's time as vice president. This spending surge has been evident across various media platforms, and it's a sign that both parties are investing heavily in digital and traditional advertising as the 2024 election approaches​ Meanwhile, in tech news, Tesla is taking a gamble with its black box AI technology for its robotaxis. Tesla’s approach to self-driving technology is raising questions about the risks and ethical considerations of using AI systems that are essentially black boxes—meaning they are difficult to interpret or audit​ In legal news, Sony Music has officially ended its U.S. legal battle with Marriott over the use of songs in ads. This long-running legal dispute has been settled, marking the end of a conflict over music licensing that’s had ripple effects across the advertising industry​ And finally, here’s a fun one to close out the week: Meow Mix has dropped a 12-hour pre-roll ad featuring its iconic jingle on repeat. It’s a quirky and playful marketing move that’s sure to grab attention—and maybe drive a few cat owners to grab some Meow Mix while it plays​ Host : "That’s it for today’s Digital Pulse ! Thanks for listening, and we’ll see you next week with more of the latest updates in digital marketing, tech, and social media. Have a great weekend! Social Media Dashboard )." Social Media Dashboard )."<a href="https://blog.hootsuite.com/social-media-trends/" targe

Bonus · Wed, October 09, 2024

The Digital Pulse For October 9th, 2024

Welcome to The Digital Pulse , your daily update on the latest in digital marketing, tech, and social media. It’s Wednesday, October 9th, 2024, and we have some significant stories to dive into today! First, TikTok is facing major legal trouble. Thirteen U.S. states and Washington, D.C., have filed a lawsuit against TikTok, accusing the platform of causing harm to younger users. The lawsuit claims that TikTok’s design and algorithms are contributing to mental health issues in children and teens, raising concerns about user safety on the platform. This case could have far-reaching implications for the future of social media regulation​ In other legal news, the Department of Justice (DOJ) is pushing for structural changes to Google’s search business . The DOJ argues that Google’s dominance in search and its ad business stifles competition, and they are advocating for reforms to address these concerns. This case could be pivotal in reshaping the landscape of online search and digital advertising​ On the ad front, Snapchat is expanding its advertising capabilities. The platform is testing two new ad placements— Sponsored Links and Sponsored Visual Search Ads . These placements aim to enhance user engagement by providing ads that are more integrated into the search experience. This move is part of Snapchat’s broader strategy to compete with platforms like TikTok and Instagram in the ever-growing social media advertising market​ Meanwhile, Meta is doubling down on its AI-driven offerings with a new feature that allows celebrities' voices to be recreated using artificial intelligence. This AI-powered tool lets users interact with virtual versions of celebrities, adding a personalized and engaging touch to the user experience. It’s another bold step by Meta to integrate AI into its platforms and stay ahead in the AI-driven social media race​ Social Media Dashboard )." Social Media Dashboard )." Social Media Dashboard )." Social Media Dashboard )."

Bonus · Tue, October 08, 2024

The Digital Pulse for October 8th, 2024

Welcome to The Digital Pulse , your daily update on the latest in tech, marketing, and social media. It’s Tuesday, October 8th, 2024, and we’ve got a packed show for you today!" "Let’s start with one of the most anticipated events in e-commerce— October Prime Day . Amazon has kicked off its second Prime Day of the year, running from today, October 8th, through tomorrow, October 9th. Prime members can expect huge discounts on tech, home appliances, and a variety of other categories, as retailers gear up for the holiday season​ In political tech news, a Virginia congressional candidate has taken an innovative approach to campaigning. The candidate created an AI chatbot stand-in to debate the incumbent. This move brings AI into the political arena in a whole new way, raising questions about the future of political campaigns and the role of technology in debates​ Over in the legal realm, Elon Musk’s X platform (formerly Twitter) faced a setback in court. The Supreme Court has refused to hear Musk’s appeal over a warrant tied to the Trump case. This decision could have broader implications for social media platforms and their handling of user data in legal matters​ Big changes in sports media— Shams Charania has made waves by leaving The Athletic and replacing his mentor-turned-rival Adrian Wojnarowski at ESPN . Shams will take over as ESPN’s top NBA insider, marking a significant shakeup in sports journalism​ And finally, in tech innovation, Apple is positioning its iPhone 16 Pro as the go-to device for both amateur and professional filmmakers. With new advanced camera features, Apple is pushing the iPhone further into the world of mobile filmmaking, making it an attractive option for creators at all levels​ That’s it for today’s Digital Pulse ! Tune in tomorrow for more of the latest updates on digital marketing, social media, and tech. Thanks for listening!" Social Media Manager )." Social Media Manager )." Social Media Manager )." Social Media Manager )." Social Media Manager )."

Bonus · Mon, October 07, 2024

The Digital Pulse - October 7th, 2024

Welcome to The Digital Pulse , your daily roundup of what’s happening in digital marketing, tech, and social media. It’s Monday, October 7th, and we’ve got some exciting stories to kick off the week! First up, TikTok is making waves again with its AI-powered Smart Tools . These tools, aimed at advertisers, will help brands streamline their creative processes by generating more personalized content based on user behavior. TikTok is leaning heavily into AI to help advertisers create more relevant, engaging ads, making it easier to connect with their audience​ Next, we’ve got a fun one. Matthew McConaughey is back on our screens in a new Uber Eats NFL ad, and this time he’s spouting some wild conspiracy theories. In the ad, McConaughey jokingly plays up the character of a conspiracy theorist while pushing the message that Uber Eats delivers far more than just food. It’s a light-hearted campaign that’s sure to grab attention during the NFL season​ Over in the media world, Webflix is making a splash with its new vertical video format . This platform is designed to compete with TikTok, Instagram Reels, and YouTube Shorts, offering publishers a new space to showcase vertical video content. With vertical video gaining traction, Webflix is looking to attract creators and brands to this innovative format​ In tech news, the U.S. government has given the green light for Starlink to provide direct-to-cell coverage in hurricane-hit areas. This will help improve communication for first responders and residents in areas where traditional telecom infrastructure has been damaged. It’s a big step forward in using satellite technology to support emergency response efforts​ And finally, Heinz has teamed up with GUT New York for a bold new campaign. The campaign humorously plays on the idea of Heinz ketchup being the perfect complement to nearly everything. Known for their creative work, GUT New York continues to bring fresh, engaging ideas to the table for Heinz Two Octobers )." AsiaOne )." AsiaOne )." MarTech )."

Bonus · Fri, October 04, 2024

The Digital Pulse for Friday October 4th, 2024

Welcome to The Digital Pulse , your daily dose of tech, marketing, and social media news. It’s Friday, October 4th, and we’ve got some interesting updates to wrap up your week." "First, let's talk about DEI (Diversity, Equity, and Inclusion) promises . A new Adweek report reveals that many brands have failed to live up to the commitments they made during the 2020 social justice movement. Despite the initial surge of pledges for racial equity and inclusion, the momentum has slowed, and accountability is still lacking. Brands are being called out for not integrating DEI into their long-term strategy, and it's becoming clear that sustained effort is necessary for real change ." "In more positive news, Home Depot is launching a self-service ads platform aimed at suppliers. This new tool allows brands that sell through Home Depot to manage their own ad campaigns. It's part of a larger push to empower suppliers with more direct control over digital advertising, an exciting development in the retail space ." "Moving on to tech and brand collaborations, VSCO has entered the advertising space by selling ads for Liquid I.V. . Known for its artistic community, VSCO’s entry into the world of ads marks an interesting pivot toward monetization, targeting health-conscious Gen Z consumers with this partnership ." "Speaking of Gen Z, dating apps are evolving to court the next generation of users. New challengers in the dating space are positioning themselves as alternatives to traditional platforms like Tinder, with features designed specifically for Gen Z, such as video profiles and more meaningful, value-driven interactions ." "And finally, in this week’s marketing morsels, Roku partners with Uber Direct for a new initiative, Squarespace expands its marketing strategies, and other brands like Skittles and Spotify are rolling out playful, consumer-focused campaigns. Keep an eye on these creative brand moves as we approach the holiday season This Podcast was produced and is powered by Digital Ignite Visit us at Digital-Ignite.com or on Social Media @Digital_Ignite.com

Bonus · Thu, October 03, 2024

The Digital Pulse - Thurs, Oct 3rd, 2024

Welcome to The Digital Pulse , your rapid-fire update on the latest in tech, marketing, and social media." "First up, Roblox is getting serious about programmatic advertising. As the platform continues to grow, it's making moves to integrate programmatic ads, opening new opportunities for brands to reach its younger audience in a more automated, data-driven way​( "On to TikTok —its new search ads are live! This feature allows advertisers to place keyword-targeted ads on TikTok's search results page, but surprisingly, many advertisers aren’t ready to shift their budgets away from Google just yet. TikTok’s unique user base and content discovery approach offer potential, but marketers are still evaluating its effectiveness​( In the AI world, OpenAI has advised its investors not to invest in five AI startups, including one led by co-founder Ilya Sutskever. This is part of a broader strategy to keep its own competitive edge in the fast-evolving AI space. OpenAI’s stance reflects how competitive and cautious the AI sector has become, especially as more startups look to capitalize on emerging technologies​ Next, there's a rising trend among Uber and Lyft drivers using Tesla vehicles as makeshift robotaxis , raising safety concerns. As more drivers switch to autonomous features, regulators and the public are increasingly concerned about the safety risks, even as the rideshare industry explores automation​ In marketing campaigns, Dr. Squatch is teaming up with Sydney Sweeney for its new campaign featuring a modern-day genie. The campaign aims to boost brand awareness by blending humor and charm, while appealing to younger consumers with Sweeney’s growing star power​ Finally, Corona Beer has launched a unique YouTube Shorts campaign tied to its Sunsets Festival. The campaign uses short-form content to highlight festival moments, inviting fans to engage with the brand through user-generated content and celebrate its connection to relaxation and nature​ That’s it for today’s Digital Pulse ! Tune in tomorrow for more updates on the latest in advertising, tech, and social media trends. This Pod is Powered and Produced by Digital Ignite, visit us at Digital-Ignite.com Two Octobers )." Two Octobers )." AsiaOne )."<a href="https://marte

Bonus · Wed, October 02, 2024

The Digital Pulse for October 2nd, 2024

Welcome back to The Digital Pulse , your daily 2-minute briefing on all things digital marketing, social media, and tech." "Let’s kick things off with holiday campaign planning. According to Digiday, marketers are leaning into four key trends this year. First up, sustainability is big—consumers are increasingly drawn to brands that prioritize eco-friendly practices​( Next, AI-powered personalization is a must. Brands are using data-driven insights to create tailored shopping experiences​( Marketers are also embracing multichannel strategies, integrating social media, in-store, and online experiences​( Lastly, in today’s economic climate, value-based messaging is crucial. Consumers are hunting for deals but also want to support brands that align with their personal values​( "In campaign news, Mountain Dew has launched a new debate-style ad series, where Diet Mountain Dew goes head-to-head with other drinks. It’s a playful way to keep the brand culturally relevant and appeal to younger audiences​( "In tech, OpenAI has just rolled out new tools to fast-track AI model development. According to Reuters, these new features make it easier for developers to create, customize, and deploy AI-powered applications across industries​( "Lastly, in viral trends, the TikTok 'Photo Dump' trend is taking over Instagram as well. Users are casually posting photo carousels of random moments from their day or week, creating an authentic, unfiltered vibe that contrasts with more polished content Digital Position ). Digital Position ). Digital Position ). Digital Position )." Digital Position )." Digital Position )."

Bonus · Tue, October 01, 2024

Digital Pulse

Your Daily News in Tech, Marketing, Social Media, Viral Content, and More! All In Less Than 2 Minutes.

Wed, September 25, 2024

Tik Tok Back In Court, Instagram For Teens? X being X again...

Welcome back, everyone! It's episode 47 of the podcast, powered by Digital Ignite, broadcasting from the beautiful downtown Charleston. The music you’re hearing is from our good friends, Wilmont. These guys are killing it on the local scene, and if you like what you hear, check out their Spotify and socials below. TikTok vs. U.S. Government Update: Let's dive right into the big news—TikTok is still fighting to avoid a U.S. ban. The app is battling in court over a law that requires it to sell off its U.S. operations or face a shutdown by January 2025. TikTok argues that this law violates users' First Amendment rights, while the U.S. government maintains that TikTok's Chinese ownership poses national security risks. With both sides presenting their cases in federal court, a decision is expected in December. Depending on the outcome, TikTok could disappear from app stores in the U.S., marking a huge shift in the social media landscape. Instagram’s New Safety Features for Teens: In other social media news, Instagram has introduced Teen Accounts, making the platform safer for users aged 13 to 17. These accounts will be private by default, limiting interactions with strangers. Instagram is also stepping up its efforts to block harmful content and giving parents more oversight on what their teens are seeing. It's part of a broader push by Meta to address concerns about social media's effects on mental health. Rapid-Fire Marketing Trends: Lastly, let's quickly run through some fun marketing and social media trends making waves right now: AI-Generated Content is booming, but brands need to be cautious, as platforms like Google are cracking down on low-quality AI outputs. Creator-Driven Marketing is hotter than ever, with platforms like YouTube offering more tools for brands to leverage creator audiences. Micro-Influencers are gaining more traction, helping brands reach niche markets with greater authenticity. And don’t forget, short-form video continues to dominate—if you're not already creating snackable content for platforms like TikTok and Instagram Reels, you’re behind. Powered by Digital Ignite - WWW.Digital-Ignite.com Wilmonts Spotify - https://tinyurl.com/bdfb4st5 Wilmonts Instagram - @wilmot_music/

Thu, September 05, 2024

Gen Z Social Trends, Tik Tok Trends & Cucumber guy?

In this episode, Chris Clark discusses the latest trends and tools in the digital marketing world. He starts by exploring the social media trends among Gen Z, including the under consumption movement on TikTok and the return of Rush Talk. He also mentions the rise of Demure Fall and the early Halloween decorations on TikTok. Chris then introduces the Cucumber Guy trend on TikTok, where Logan Moffat's cucumber salad recipes have gained immense popularity and attracted collaborations from various brands. Finally, he talks about Spotter Studio, an AI tool for YouTubers that helps streamline the creative process and has shown promising results for creators.

Tue, August 27, 2024

Episode 45 - Google loves cookies, Chat GPT entering the search game? AI Seo Trends & More!

In this episode of Digital Madvertising, powered by Digital Ignite, we dive into the latest digital marketing and tech news that’s shaking up the industry. From Google’s August 2024 Core Update and its impact on search rankings, to the latest delays in the phase-out of third-party cookies, we’ve got you covered. We’ll also explore new AI-driven ad features from Google and Meta, the rise of OpenAI’s SearchGPT, and groundbreaking SEO strategies driving massive growth in e-commerce. Tune in to stay ahead of the curve in the ever-evolving digital landscape!

Wed, August 07, 2024

The Impact of Data and Technology on Revenue in Sports

In this episode of Digital Madvertising, we explore the transformative power of data and technology in the sports industry. Join us as we dive into how data analytics, blockchain technology, and digital platforms are revolutionizing sports operations, enhancing transparency, and unlocking new revenue streams. From player performance metrics to personalized fan experiences, discover how cutting-edge innovations are reshaping the sports landscape. Featuring insights from industry experts, real-world case studies, and a look at the future of sports business. Don't miss this deep dive into the intersection of sports and technology!" #SportsBusiness #DataAnalytics #TechnologyInSports #Podcast #NewEpisode #SportsTech #Innovation #RevenueGrowth #FanExperience

Wed, July 10, 2024

The Advantages of Using a Digital Marketing Agency for Recruitment

The Advantages of Using a Digital Marketing Agency for Recruitment Intro  Hey Whats up everyone, welcome to episode #43 of the Digital Madvertising Podcast powered by Digital Ignite.  If you are new to the podcast, here we cover everything and anything going on in modern marketing, tech and more. If you are listening to us on spotify please hit the subscribe button and share with your friends or peers! Lets grow this thing. Check us out at www.digital-ignite.com to learn more about the agency and visit us on all of the socials. You can find our handles in the episode description. So go check out our shenanigans.  Sound change OK TODAYYY.. The Advantages of Using a Digital Marketing Agency for Recruitment   Recruiting the right talent is a crucial aspect of any company's success, and the landscape of recruitment is evolving rapidly. Traditional methods such as job boards, recruiters, and platforms like LinkedIn remain important, but integrating digital marketing tactics can significantly enhance the recruitment process. Here's how leveraging a digital marketing agency can benefit your company's recruitment efforts Recruitment can be expensive, especially when using traditional methods. Digital marketing offers cost-effective solutions by optimizing your recruitment budget. Agencies can run targeted ad campaigns with specific budgets, ensuring you get the most out of your investment. Additionally, by tracking and analyzing the performance of these campaigns, they can continually refine strategies to improve results and reduce costs. A positive candidate experience is crucial for attracting and retaining top talent. Digital marketing agencies can streamline the application process and enhance candidate interactions through user-friendly landing pages, engaging content, and automated follow-up emails. This ensures that candidates have a smooth and positive experience from the moment they encounter your job posting to the final stages of the hiring process. Social media platforms are powerful tools for recruitment. Digital marketing agencies can create targeted social media campaigns to reach passive candidates who may not be actively looking for a job but are open to new opportunities. By leveraging platforms like LinkedIn, Facebook, and Instagram, agencies can tap into vast networks of potential candidates and engage them with compelling content and job offers. One of the key benefits of working with a digital marketing agency is access to detailed analytics and reporting. Agencies provide insights into the performance of your recruitment campaigns, including metrics such as click-through rates, conversion rates, and the cost per hire. This data allows you to make informed decisions, adjust strategies as needed, and continuously improve your recruitment efforts. </

Mon, June 24, 2024

How AI has been used in marketing for over a decade! + How Coca Cola is using AI in their marketing

Hey Whats up everyone, welcome to episode #42 of the Digital Madvertising Podcast powered by Digital Ignite.  If you are new to the podcast, here we cover everything and anything going on in modern marketing, tech and more. If you are listening to us on spotify please hit the subscribe button and share with your friends or peers! Lets grow this thing. Check us out at www.digital-ignite.com to learn more about the agency and visit us on all of the socials. You can find our handles in the episode description. So go check out our shenanigans.  OK TODAY..  We talk about How strategies for ad copy testing are evolving for a politically charged climate. How Coca Cola is using AI! How AI has been used in programmatic and social media for decades! Follow us! linkedin.com/company/digitaligniteagency twitter.com/digitalignite instagram.com/digital_ignite/ Digital-Ignite.com

Thu, June 20, 2024

#41 The Difference Between Organic & Social Media + Why Your Brand Needs Them ASAP!

DIGIMAD #41 Hey, everyone, I am Chris Clark, welcome to episode number 41 of the Digital Advertising Podcast presented by Digital Ignite. Visit us at www.digital-ignite.com to learn more about us and visit our social channels in the episode description below to see all of our shenanigans. Today we're going to discuss a topic that's essential for anyone looking to leverage social media for their business. The differences between organic social media and paid social media. In the ever-evolving landscape of social media marketing, the debate between organic social media and paid social media continues to be a focal point for brands aiming to increase their visibility and engagement, particularly for platforms like Spotify podcasts. Organic social media refers to the free content shared on social networks, including posts, stories, and interactions that are not backed by advertising spend. This strategy is invaluable for building authentic relationships, fostering community engagement, and driving long-term loyalty. By leveraging hashtags such as #OrganicReach, #CommunityEngagement, and #SpotifyPodcasts, creators can naturally grow their audience and encourage genuine interactions that lead to increased listenership. On the other hand, paid social media encompasses all promotional efforts that involve spending money to boost content visibility, target specific demographics, and achieve immediate results. Paid campaigns on platforms like Facebook, Instagram, and Twitter allow podcast creators to reach broader audiences quickly and efficiently. With tools for precise targeting and retargeting, ads can be tailored to attract potential listeners based on their interests, behaviors, and demographics. Utilizing hashtags like #PaidSocial, #TargetedAds, and #SpotifyPromotion can enhance campaign performance, driving a higher return on investment (ROI) and rapid growth in podcast followers and streams. For optimal results, a balanced approach that combines both organic and paid social media strategies is recommended. Organic content helps build a loyal, engaged community, while paid promotions can amplify reach and attract new listeners at a faster pace. By integrating keywords such as #SocialMediaMarketing, #PodcastGrowth, and #SpotifyListeners, podcast creators can maximize their visibility across social platforms. This holistic strategy ensures sustained growth and a robust online presence, ultimately leading to more Spotify podcast streams and a thriving listener base.

Thu, June 13, 2024

Episode #40 Apple gets into the AI game, Chat GPTs new features, Netflixs brings ad tech in house

Episode #40!!! We cover Apples new AI features, Chat GPT4o allowing free users the same as plus users? Netflix is bringing in adbuying in house! Visit us at www.digital-ignite.com This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products. Follow us! linkedin.com/company/digitaligniteagency twitter.com/digitalignite instagram.com/digital_ignite/ Digital-Ignite.com

Tue, June 11, 2024

Episode #39 Spotify raising prices again, Walmart enters the metaverse & 2024 Politcal ad spending outlook

What is up everyone my name is Chris Clark and welcome to episode # 39 of the digital madvertising pod cast! Its Monday June 3rd so lets dig into the top news stories in tech and marketing today.  Spotify's Announcement : Spotify has announced a price hike for its U.S. customers, marking the second increase within a year. Effective Date : The new pricing takes effect in July for existing subscribers, while new subscribers will be charged the updated rates immediately. Walmart:  has launched an immersive shopping platform called Walmart Realm, aimed at enhancing the virtual shopping experience.  The debut was announced by Chief Marketing Officer William White via a LinkedIn post. Record-Breaking Spending : The 2024 US election is set to be the most expensive in history for political ad spending, with projections exceeding $12 billion according to eMarketer. Challenges in Political Advertising Misinformation Concerns: With rising concerns over misinformation and disinformation on social media platforms, there’s a need for more trustworthy advertising channels. Limited TV Inventory: The limited availability of TV and connected TV (CTV) inventory has driven up prices, making these options less accessible for many campaigns. Digital Out of Home (DOOH) Advertising Trust and Reach**: Digital out of home (DOOH) advertising emerges as a strong alternative due to its combination of trust and broad reach. According to a study by The Harris Poll for the OAAA, 73% of consumers have a favorable view of DOOH ads, compared to lower rates for other media channels:   - Television/Video: 50%   - Social Media: 48%   - Online: 37%   - Audio: 32%   - Print: 31% Advantages of DOOH - **Non-Invasive**: DOOH is less intrusive, coexisting naturally within everyday environments like highways, malls, gas stations, gyms, and restaurants. -Targeting Capabilities DOOH provides significant scale and targeting options to reach specific voter segments effectively. Visit us at www.digital-ignite.com This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products. Follow us! linkedin.com/company/digitaligniteagency twitter.com/digitalignite instagram.com/digital_ignite/ Digital-Ignite.com

Tue, June 11, 2024

Episode #38 What the heck is Memetech? How to leverage the weather in advertising & The growth of youtube for advertisers

Visit us at www.digital-ignite.com Check us out on social @digital_ignite on Instagram  Music by Connor Sage- @Connorsagemusic Host and production by Chris Clark Digital Madvertising is powered by Digital Ignite

Tue, June 11, 2024

Episode #37 - How AI can revolutionize your brand or agency

Tue, June 11, 2024

Episode #36 Tips For College or Young Proffesionals Looking To Get Into Digital Marketing

Our Co-Founder, Chris Clark dishes out advice for anyone looking to enter digital marketing. Whether in college, trying to figure out what you want to do with your life, or looking for a career change.  This short episode is for you! If you want some more tips and advice, slide into our DMs on Instagram or TikTok, or visit us at Digital-Ignite.com  This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products. Follow us! linkedin.com/company/digitaligniteagency twitter.com/digitalignite instagram.com/digital_ignite/ Digital-Ignite.com

Tue, June 11, 2024

Is Tik Tok Done For?! Will Google Chrome ever kill third-party cookies?

Welcome to episode number 35 of the Digital Madvertising Podcast. It's already been a wild week of news in the advertising and tech space. So we'll dive into all of those top stories and later in the show, we are going to have Digital Ignite's head of ad operations, Lauren Oliver, drop by and talk about what brands and agencies should be preparing for if TikTok does get banned. Follow us and subscribe for future episodes  Find us @digital_ignite on Instagram Find us @digita_Ignite on Tik Tok Find us @digital-Ignite on Linkedin  Visit us at www.digital-ignite.com 

Tue, June 11, 2024

Episode #34 How to targeting younger audiences through digital marketing

Digital Madvertising, presented by Digital Ignite. In this episode, we talk about some of the ways agencies and brands can utilize data to start finding the best places to serve media. Its time to evolve and start nurturing your future customers. Get in front of them now where they spend time!  Music is by Connor Sage  Host is Chris Clark  Recorded in Charleston, South Carolina  www.digital-ignite.com instagram.com/digital_ignite https://www.tiktok.com/@digital_ignite

Tue, June 11, 2024

Episode #33 COOKIES! Why Instagram/Meta owe $7Billion Dollars & Icognito mode not so incognito?

Welcome to the digital madvertising podcast presented by digital ignite- Today is April 2nd 2024 & My name is Chris Clark. here will be discussing all of the latest news, trends and happenings in the world of digital marketing and tech.  Music by Connor Sage - @connorsagemusic @wilmot_music Find Digital Ignite @ Digital-ignite.com @digital_ignite on Instagram @Digital_ignite on Tik Tok Digital_Ignite on Linkedin 

Tue, June 11, 2024

#32 Gen Z Social Media Trends

This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products. Follow us! linkedin.com/company/digitaligniteagency twitter.com/digitalignite instagram.com/digital_ignite/ Digital-Ignite.com

Tue, June 11, 2024

Episode 31: Thanksgiving & Black Friday Trends

This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products. Follow us! linkedin.com/company/digitaligniteagency twitter.com/digitalignite instagram.com/digital_ignite/ Digital-Ignite.com

Wed, June 05, 2024

Episode #39 Spotify raising prices again, Walmart enters the metaverse & 2024 Politcal ad spending outlook

What is up everyone my name is Chris Clark and welcome to episode # 39 of the digital madvertising pod cast! Its Monday June 3rd so lets dig into the top news stories in tech and marketing today.  Spotify's Announcement : Spotify has announced a price hike for its U.S. customers, marking the second increase within a year. Effective Date : The new pricing takes effect in July for existing subscribers, while new subscribers will be charged the updated rates immediately. Walmart: has launched an immersive shopping platform called Walmart Realm, aimed at enhancing the virtual shopping experience.  The debut was announced by Chief Marketing Officer William White via a LinkedIn post. Record-Breaking Spending : The 2024 US election is set to be the most expensive in history for political ad spending, with projections exceeding $12 billion according to eMarketer. Challenges in Political Advertising Misinformation Concerns: With rising concerns over misinformation and disinformation on social media platforms, there’s a need for more trustworthy advertising channels. Limited TV Inventory: The limited availability of TV and connected TV (CTV) inventory has driven up prices, making these options less accessible for many campaigns. Digital Out of Home (DOOH) Advertising Trust and Reach**: Digital out of home (DOOH) advertising emerges as a strong alternative due to its combination of trust and broad reach. According to a study by The Harris Poll for the OAAA, 73% of consumers have a favorable view of DOOH ads, compared to lower rates for other media channels:   - Television/Video: 50%   - Social Media: 48%   - Online: 37%   - Audio: 32%   - Print: 31% Advantages of DOOH - **Non-Invasive**: DOOH is less intrusive, coexisting naturally within everyday environments like highways, malls, gas stations, gyms, and restaurants. -Targeting Capabilities DOOH provides significant scale and targeting options to reach specific voter segments effectively. Visit us at www.digital-ignite.com This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products. Follow us! linkedin.com/company/digitaligniteagency twitter.com/digitalignite instagram.com/digital_ignite/ Digital-Ignite.com

Thu, May 30, 2024

Episode #38 What the heck is Memetech? How to leverage the weather in advertising & The growth of youtube for advertisers

Visit us at www.digital-ignite.com Check us out on social @digital_ignite on Instagram  Music by Connor Sage- @Connorsagemusic Host and production by Chris Clark Digital Madvertising is powered by Digital Ignite This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products. Follow us! linkedin.com/company/digitaligniteagency twitter.com/digitalignite instagram.com/digital_ignite/ Digital-Ignite.com

Thu, May 23, 2024

Episode #37 - How AI can revolutionize your brand or agency

Welcome to Digital Madvertising, powered by Digital Ignite. In this podcast, we cover the wild west of digital marketing and tech.  In this episode, we talk about all things AI! First, visit us at www.digital-ignite.com to learn more about our agency and make sure you visit us on our social channels at Digital_Ignite! The music you are hearing is by Connor Sage, check him out on Instagram @connorsagemusic.  here are some topics on how AI can revolutionize digital marketing, tailored to your agency: AI-Powered Personalization : Explore how AI algorithms can analyze customer data to deliver personalized marketing messages, increasing engagement and conversion rates. Highlight case studies where your company has implemented AI-driven personalization strategies for clients. Predictive Analytics for Customer Behavior : Discuss how AI can predict customer behavior based on past interactions and data patterns. Showcase how your company uses predictive analytics to optimize marketing campaigns and anticipate customer needs. Automated Content Generation : Highlight the role of AI in automating content generation, from writing product descriptions to creating social media posts. Showcase your companies AI-driven content creation tools and their impact on content marketing strategies. Chatbots for Customer Service and Lead Generation : Discuss the benefits of AI-powered chatbots in improving customer service and generating leads. Share examples of how the brand has integrated chatbots into client websites to streamline communication and drive conversions. Optimizing Ad Campaigns with AI : Explore how AI algorithms can optimize ad campaigns in real-time, adjusting targeting, bidding strategies, and ad creatives for maximum effectiveness. Showcase the companies expertise in leveraging AI for ad campaign optimization and improving ROI for clients. Sentiment Analysis and Brand Monitoring : Explain how AI can analyze social media mentions and customer feedback to gauge sentiment towards a brand. Highlight your use of sentiment analysis tools to monitor brand reputation and inform marketing strategies. AI-Powered SEO Strategies : Discuss how AI can enhance SEO efforts by analyzing search trends, optimizing content, and identifying opportunities for improvement. Showcase your AI-driven SEO tools and methodologies for driving organic traffic and improving search rankings. Enhanced Customer Segmentation : Explore how AI can segment customers based on their behavior, preferences, and demographics, allowing for more targeted marketing campaigns. Highlight how you utilizes AI to segment audiences and deliver tailored messaging for better engagement. Real-Time Data Analysis for Campaign Optimization : Discuss the importance of real-time data analysis in optimizing marketing campaigns for performance and efficiency. Showcase ho

Tue, May 07, 2024

Episode #36 Tips For College or Young Proffesionals Looking To Get Into Digital Marketing

Our Co-Founder, Chris Clark dishes out advice for anyone looking to enter digital marketing. Whether in college, trying to figure out what you want to do with your life, or looking for a career change.  This short episode is for you! If you want some more tips and advice, slide into our DMs on Instagram or TikTok, or visit us at Digital-Ignite.com  This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products. Follow us! linkedin.com/company/digitaligniteagency twitter.com/digitalignite instagram.com/digital_ignite/ Digital-Ignite.com

Fri, April 26, 2024

Episode #35 - Is Tik Tok Done For?! Will Google Chrome ever kill third-party cookies?

Welcome to episode number 35 of the Digital Madvertising Podcast. It's already been a wild week of news in the advertising and tech space. So we'll dive into all of those top stories and later in the show, we are going to have Digital Ignite's head of ad operations, Lauren Oliver, drop by and talk about what brands and agencies should be preparing for if TikTok does get banned. Follow us and subscribe for future episodes  Find us @digital_ignite on Instagram Find us @digita_Ignite on Tik Tok Find us @digital-Ignite on Linkedin  Visit us at www.digital-ignite.com  This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products. Follow us! linkedin.com/company/digitaligniteagency twitter.com/digitalignite instagram.com/digital_ignite/ Digital-Ignite.com

Tue, April 09, 2024

Episode #34 How to targeting younger audiences through digital marketing

Digital Madvertising, presented by Digital Ignite. In this episode, we talk about some of the ways agencies and brands can utilize data to start finding the best places to serve media. Its time to evolve and start nurturing your future customers. Get in front of them now where they spend time!  Music is by Connor Sage  Host is Chris Clark  Recorded in Charleston, South Carolina  www.digital-ignite.com instagram.com/digital_ignite https://www.tiktok.com/@digital_ignite This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products. Follow us! linkedin.com/company/digitaligniteagency twitter.com/digitalignite instagram.com/digital_ignite/ Digital-Ignite.com

Tue, April 02, 2024

Episode #33 COOKIES! Why Instagram/Meta owe $7Billion Dollars & Icognito mode not so incognito?

Welcome to the digital madvertising podcast presented by digital ignite- Today is April 2nd 2024 & My name is Chris Clark. here will be discussing all of the latest news, trends and happenings in the world of digital marketing and tech.  Music by Connor Sage - @connorsagemusic @wilmot_music Find Digital Ignite @ Digital-ignite.com @digital_ignite on Instagram @Digital_ignite on Tik Tok Digital_Ignite on Linkedin  Four months in, here’s the rundown of Google’s Chrome cookie conundrum so far   Why Advertisers Claim Meta Owes $7 Billion in Damages Facebook and Instagram's Potential Reach metric inflates viewership figures by up to 400%, according to a lawsuit Have you ever used google incognito mode? Thinking that your data wasnt being seen or stored? WELL THINK AGAIN- Google says it will destroy browsing data collected from Chrome’s Incognito mode TALK AI SUmmit and AI marketing topics- future - This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products. Follow us! linkedin.com/company/digitaligniteagency twitter.com/digitalignite instagram.com/digital_ignite/ Digital-Ignite.com

Thu, January 25, 2024

Episode 32: Gen-Z Social Media Trends

Mon, November 20, 2023

Episode 31: Thanksgiving & Black Friday Trends

Thu, October 19, 2023

Episode 30: Evolution of Media, RFPs, and more!

This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products. Follow us! linkedin.com/company/digitaligniteagency twitter.com/digitalignite instagram.com/digital_ignite/ Digital-Ignite.com

Mon, October 02, 2023

Episode 29: Taylor Swift, DOOH, and ChatGPT

This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products. Follow us! linkedin.com/company/digitaligniteagency twitter.com/digitalignite instagram.com/digital_ignite/ Digital-Ignite.com

Sat, August 05, 2023

Episode 28: Expert Spotlight with Branding Gurus Glo Creative Co.

Glo Creative Co . Instagram: @glocreativeco_ TikTok: @glocreativeco This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products. Follow us! linkedin.com/company/digitaligniteagency twitter.com/digitalignite instagram.com/digital_ignite/ Digital-Ignite.com

Tue, August 01, 2023

Episode 27: Twitter Is Now X

This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products. Follow us! linkedin.com/company/digitaligniteagency twitter.com/digitalignite instagram.com/digital_ignite/ Digital-Ignite.com

Thu, July 20, 2023

Episode 26: Actors’ Strike & Threads Check-in

This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products. Follow us! linkedin.com/company/digitaligniteagency twitter.com/digitalignite instagram.com/digital_ignite/ Digital-Ignite.com

Thu, July 13, 2023

Episode 25: Everything Instagram Threads

This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products. Follow us! linkedin.com/company/digitaligniteagency twitter.com/digitalignite instagram.com/digital_ignite/ Digital-Ignite.com

Sat, July 01, 2023

Episode 24: Musk vs Zuckerberg, Sunsetting UA

This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products. Follow us! linkedin.com/company/digitaligniteagency twitter.com/digitalignite instagram.com/digital_ignite/ Digital-Ignite.com

Mon, June 12, 2023

Episode 23: Agency Hot Seat

This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products. Follow us! linkedin.com/company/digitaligniteagency twitter.com/digitalignite instagram.com/digital_ignite/ Digital-Ignite.com

Mon, May 22, 2023

Episode 22: Google Analytics Migration, Instagram Verification & More!

I Got Verified on Instagram — Here Are 5 Benefits I Noticed After Just 1 Month. This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products. Follow us! linkedin.com/company/digitaligniteagency twitter.com/digitalignite instagram.com/digital_ignite/ Digital-Ignite.com

Mon, May 08, 2023

Episode 21: Data Privacy, Gen Z Media Consumption & More!

This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products. Follow us! linkedin.com/company/digitaligniteagency twitter.com/digitalignite instagram.com/digital_ignite/ Digital-Ignite.com

Tue, April 18, 2023

Episode 20: Expert Spotlight with Marketing Strategist McKenzie Meuleveld

This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products. Follow us! linkedin.com/company/digitaligniteagency twitter.com/digitalignite instagram.com/digital_ignite/ Digital-Ignite.com

Mon, April 17, 2023

Episode 19: TikTok CEO Testifies Before Congress

This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products. Follow us! linkedin.com/company/digitaligniteagency twitter.com/digitalignite instagram.com/digital_ignite/ Digital-Ignite.com

Mon, March 27, 2023

Episode 18: Influencer Marketing, March Madness & More!

This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products. Follow us! linkedin.com/company/digitaligniteagency twitter.com/digitalignite instagram.com/digital_ignite/ Digital-Ignite.com

Mon, March 13, 2023

Episode 17: Tradeshow Marketing, Hulu Ads Manager, Deep Fake AI & more!

This Episode Is Brought To You By Wild Tonic This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products. Follow us! linkedin.com/company/digitaligniteagency twitter.com/digitalignite instagram.com/digital_ignite/ Digital-Ignite.com

Mon, March 06, 2023

Episode 16: Pivotal Moments in Media History with Paul Sage

Paul's Blog Ad Men At War - Texas Monthly This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products. Follow us! linkedin.com/company/digitaligniteagency twitter.com/digitalignite instagram.com/digital_ignite/ Digital-Ignite.com

Fri, February 17, 2023

Episode 15: Super Bowl In Review

This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products. Follow us! linkedin.com/company/digitaligniteagency twitter.com/digitalignite instagram.com/digital_ignite/ Digital-Ignite.com

Wed, January 25, 2023

Episode 14: Google In The AI Race

This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products. Follow us! linkedin.com/company/digitaligniteagency twitter.com/digitalignite instagram.com/digital_ignite/ Digital-Ignite.com

Wed, January 25, 2023

Episode 13: ChatGPT, TikTok Privacy News, Twitter Updates

This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products. Follow us! linkedin.com/company/digitaligniteagency twitter.com/digitalignite instagram.com/digital_ignite/ Digital-Ignite.com

Fri, January 06, 2023

Episode 12: OpenAI, TikTok, Twitter, & Netflix!

Chris, Winnie, and Karthik discuss the latest news and trending topics in the wild west of the digital advertising world. Music & Production by Connor Sage Check us out! https://www.digital-ignite.com/ This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products. Follow us! linkedin.com/company/digitaligniteagency twitter.com/digitalignite instagram.com/digital_ignite/ Digital-Ignite.com

Wed, December 07, 2022

Episode 11: Spotify Wrapped, Balenciaga Ad Scandal, Shorts, Reels, & More!

Winnie, Chris, and Karthik cover the latest news and trends in the digital marketing and ad-tech world. Check us out at Digital-Ignite This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products. Follow us! linkedin.com/company/digitaligniteagency twitter.com/digitalignite instagram.com/digital_ignite/ Digital-Ignite.com

Wed, November 30, 2022

Episode 10: Consumer Insights with Dr. Esta Shah

This week, we hear consumer trends and insights from Dr. Esta Shah of the College of Charleston. Conversion Funnels, Social Influence & Conformity, and the difference between a promotion-focused approach and a prevention-focused approach when trying to advertise to consumers are just some of the topics she covers in this episode.  This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products. Follow us! linkedin.com/company/digitaligniteagency twitter.com/digitalignite instagram.com/digital_ignite/ Digital-Ignite.com

Fri, November 18, 2022

Episode 9: Holiday Shopping Trends, Consumer Insights, & Social Media Updates

Welcome back to the Digital Madvertising Podcast. In this episode, we cover the week's social media news. We dive into Holiday Shopping trends and Consumer Insights and discuss how businesses can optimize for maximum benefit during this season.  This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products. Follow us! linkedin.com/company/digitaligniteagency twitter.com/digitalignite instagram.com/digital_ignite/ Digital-Ignite.com

Mon, November 07, 2022

Episode 8 : Everything Social Media! TikTok, Snapchat & Twitter

Welcome back to the Digital Madvertising Podcast. In this episode, we cover the week's social media news. TikTok, Snap Chat, and Twitter all made the headlines, and we quickly dive into each. Sit back and enjoy the show. Make sure you subscribe and share with your friends!  This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products. Follow us! linkedin.com/company/digitaligniteagency twitter.com/digitalignite instagram.com/digital_ignite/ Digital-Ignite.com

Mon, October 31, 2022

Episode 7: Elon's Twitter, Live Shopping, CTV & Ad Tech Updates

Well, Elon has let it sink in! His finalized acquisition of Twitter has created an enormous buzz, and this week we dive into his plans for Twitter and what that might mean.  Live shopping and CTV are the trends of the season, we discuss these and more in this episode of the Digital MADvertising Podcast This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products. Follow us! linkedin.com/company/digitaligniteagency twitter.com/digitalignite instagram.com/digital_ignite/ Digital-Ignite.com

Wed, October 26, 2022

Episode 6: Spooky Branding, Burger King, Liquid Death, Metaverse & more!

In this episode, we get a bit spooky! We cover Halloween marketing ideas from Burger King and Chiptole, Liquid Death X Martha Stewart and Metaverse updates!  This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products. Follow us! linkedin.com/company/digitaligniteagency twitter.com/digitalignite instagram.com/digital_ignite/ Digital-Ignite.com

S2 E6 · Wed, October 26, 2022

Episode 6: Spooky Branding - Burger King, Liquid Death, The Metaverse and more!

We follow up on last week's conversations with our 'two cents on how brands utilize the Halloween theme in their branding to create engaging campaigns.  Show us some love, share, and subscribe! We are looking to enlighten anyone looking to learn more about the digital marketing & tech space. Sharpen your knowledge to impress your peers or pick up some new ideas for future campaigns. This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark Karthik Nair and Winnie Teal. Digital MADvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products. This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark Karthik Nair and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products. Follow us! linkedin.com/company/digitaligniteagency twitter.com/digitalignite instagram.com/digital_ignite/ Digital-Ignite.com ...

Thu, October 20, 2022

Episode 5: TikTok, BeReal, GenZ, Tech updates & more!

Welcome back everyone!  In this episode we introduce our new co host Winnie Teal! We cover Tik Tok… Again. BeReal, GenZ Trends and your weekly Tech Updates  Show us some love, share and subscribe! We are looking to enlighten anyone looking to learn more about the digital marketing & tech space. Sharpen your knowledge to impress your peers or pick up some new ideas for future campaigns. This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products. Follow us! linkedin.com/company/digitaligniteagency twitter.com/digitalignite instagram.com/digital_ignite/ Digital-Ignite.com

Tue, October 11, 2022

Episode 4: Elon Trying to Buy Twitter Again, OTT/CTV Growth, Live Shopping on TikTok & more🔥

In this week's episode, we cover how Elon came back to buying Twitter and what has changed since he first hinted at it. The growth of OTT, CTV, and what are some of the biggest benefits its growth has offered to advertisers. Also, we look into Live Shopping and its entry for the American consumer.   This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products. Follow us! linkedin.com/company/digitaligniteagency twitter.com/digitalignite instagram.com/digital_ignite/ Digital-Ignite.com

Wed, October 05, 2022

Episode 3: Data For Marketers, Weekly Trends, & More!

1st, 2nd, 3rd, and 'Zero' Party data. This week we break down the different types of data with what each type of data is, how you can use it and how to access it. For our Weekly media updates segment , we look into FIFA 23 and their TV show partnership, Instagram and Youtube Updates. Political marketing and its limitations on Social Media platforms and Macy's new marketplace for 3rd party sellers.  Follow our weekly podcast for bite-sized info on important topics regarding the Digital Marketing and Tech Space, along with the weekly tech & media updates and what they mean for us as Marketing professionals and business and advertisers alike.  This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products. Follow us! linkedin.com/company/digitaligniteagency twitter.com/digitalignite instagram.com/digital_ignite/ Digital-Ignite.com

Tue, September 27, 2022

Episode 2: Data For Marketers plus Uber and Rockstar Hacked?!

In this episode of Digital Madvertising we cover the different types of data out there for marketers plus the Uber and Rockstar hack. Amazon and Apple jumping into the NFL and other trends from this past week in digital marketing and tech.  Intro: Hey everyone welcome to the Digital Madvertising podcast. Here we are going to be discussing the weeks news, trends and updates from the world of digital marketing and tech. I am your host Chris Clark and with me I have my co hosts Karthik Nair and behind the scenes making all the magic happen is Connor Sage. Karthik, hows it going?  Content Notes Uber and Rockstar Hack news  Rockstar Games was hit over the weekend by an attacker who claimed to have accessed its Slack channel to steal data on an upcoming release, and may be the same person who compromised Uber. Two highly impactful cyber attacks on ride-sharing service Uber and video game developer Rockstar Games that unfolded over the space of three days are being tentatively linked after a threat actor going by the handle teapotuberhacker claimed to be behind both incidents.``What comes to mind when we think about security breaches is usually the stealing and selling of personal user or employee data, but this attack is slightly different. When stolen data like this is published on social media, it can be almost impossible to limit the damage and reach of the data.” Speaking of data, our topic to discuss today is about ‘Data’, the difference between data gathered and data found. Or 3rd party vs Zero party.  type of data has been largely overlooked: zero-party data. Media Updates Tiktok: TikTok yielded the most ad money from direct-to-consumer marketers during the second quarter, with $30 million in sales and a 231% jump during the past 12 months Be Real features copied by TikTok as TikTok Now.  “ BeReal reveals a desire for a less-is-more approach that centers on authentic content. "For brands, reinforcing empathetic marketing materials and approachable campaigns, while avoiding distorted imagery and other fake communications, is the way forward, " The National Football League has reached a multiyear deal with Apple Music to sponsor the Super Bowl Halftime Show, beginning with the American football championship game in February 2023,    OTT: Amazon ‘Thursday Night Football’ vs DirectTV  Disney Ad supported tier Adobe just bought Figma for $20 billion This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as

Tue, September 20, 2022

Episode 1: Apple & Netflix- Titans Entering the Ad Landscape

 Digital Madvertising is back and better than ever. Each week we will be covering the always-evolving world of digital advertising & technology in a digestible short-form way. If you are in the digital advertising space, marketing, business owner, or someone who is looking to gain knowledge this pod is for you!  In this episode, we uncover Netflix’s possible entry into advertising and what that could mean for you as a customer or business owner/marketing professional.  We also look at  Apple, which has pushed for more privacy measures over the past few iOS updates, and how they are looking at creating their own ad monopoly. Show notes: Intro: Hey everyone welcome to the Digital Madvertising podcast. Here we are going to be discussing the week's news, trends, and updates from the world of digital marketing and tech. I am your host Chris Clark and with me, I have my two co-hosts Karthik Nair and Connor Sage. Guys, how's it going?  Netflix News - Service starting in Nov 2023 Netflix Inc. is considering pricing its new advertising-supported tier at $7 to $9 a month, half as much as its current, most-popular plan, which costs $15.49 monthly with no commercials.  The goal is to attract subscribers who are willing to watch some ads in exchange for a lower monthly rate. Trying to strike a careful balance between reaching a more cost-conscious consumer while still offering a pleasant experience. US$65 cost for a thousand views, seeking a minimum US$10m annual ad spend commitment from companies now, and touting the company can get 500,000 subscribers on the ad-supported tier by the end of 2022. Netflix plans to sell about four minutes of commercials per hour for the ad-supported service. The company will show advertisements before and during some programs, but not after.  Cons Not much targeting is available to curate ads toward viewers in the start.  The same spots don’t repeat over and over again. It’s also telling advertisers it wants to make smaller deals upfront so it doesn’t overpromise and overwhelm viewers with the spots. This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products. Follow us! linkedin.com/company/digitaligniteagency twitter.com/digitalignite instagram.com/digital_ignite/ Digital-Ignite.com