The 3-Day Weekend Entrepreneur

208. Grow Your LinkedIn Platform Authentically and Organically with Daniel Alfon

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July 27, 2023 3:52pm

56m

Cultivate high-quality connections to grow your following and business.


FUNDAMENTAL LINKEDIN STRATEGIES

[00:04:24]: How Do I Start on LinkedIn? (What's your goal?)

[00:05:06]: How Should I Use LinkedIn? (Get your reader to contact you)


BUILD A PRESENCE

[00:06:58]: LinkedIn Time commitment to Optimize ROI

[00:09:22]: Build connections By Giving Honest Recommendations


QUANTITY vs. QUALITY CONNECTIONS

[00:11:01]: Do you want to be the BEST or the MOST Connected? (Quality vs. Quantity)

[00:11:21]: What it Takes to Be the MOST Connected (25k-40k connections = Exposure)

[00:12:29]: The Benefits of Being the BEST Connected (Referrals)


LINKEDIN FOR SALES

[00:18:26]: Metrics to Focus on for Sales Growth (Business Metrics vs. LinkedIn Metrics)

[00:20:51]: The Minimal Desired Result

[00:23:46]: Are Your Connections Primarily Prospects or Your Colleagues?


CURATE & CREATE CONTENT

[00:25:06]: What Content is My Ideal Client Seeking? (Builds Trust)

[00:25:52]: Curating content for LinkedIn


LINKEDIN GROUPS

[00:26:47]: Joining LinkedIn Groups

[00:29:08]: Find 3-5 relevant LinkedIn Groups

[00:30:51]: Monitor LinkedIn groups for Prospects

[00:31:55]: Answer Questions in LinkedIn Groups to Build Credibility


ADVANCED CONTENT CREATION

[00:33:19]: Repurpose Existing Content for LinkedIn Profile, Article, Groups

[00:36:41]: Trigger Events and Life Transitions


CONNECTING ON LINKEDIN

[00:46:04]: Effective Outreach & Connection Strategies

[00:49:22]: Benefits of Growing Organically on LinkedIn


ABOUT DANIEL

  • Daniel Alfon is the author of “Build a LinkedIn Profile for Business Success.”
  • He joined LinkedIn in early 2004, has made all the mistakes you can imagine (plus some you'd never think of!) and came back to tell what works.  
  • Daniel publishes articles, interviews and content about advanced LinkedIn strategies to clients and subscribers on his website.


WHO HE HELPS

  • People who have been part of corporate America and are starting on their own.
  • They have been on LinkedIn for a while, but they've never used LinkedIn to generate leads.
  • They may have used LinkedIn to connect with colleagues or even to look for a job, but not used it to generate business.


CONNECT WITH DANIEL & HIS WORK