Experience The Buzz: NO. 27 -- ERICA BLISS PATTNI

Experience The Buzz

NO. 27 -- ERICA BLISS PATTNI | Rowdy

April 13, 2021 6:00pm

1h 5m

Erica Bliss Pattni is the founder of ROWDY, which is a club-inspired and very unique approach to digital fitness. I am fascinated about how businesses are formed. Check this out. Erica, who was celebrating her 40th birthday in 2019, had a great night of fun and dancing with her friends. Knowing that those fun nights mixed in with life couldn't happen on a normal basis. There had to be a way to bring that experience into your home. And why not combine it with a great workout. Boom! The ROWDY idea was born.

In today's episode of Experience the Buzz, Host Steve Buzzard enjoys a very insightful conversation with Erica. "It isn't easy to be unique in the world of fitness which makes ROWDY just that. Here is an incredible woman who was responsible for the amazing growth of KIND BAR and also helped launch Teen Vogue Magazine. I think it was a no brainer that this was going to work." Our conversation hits THREE areas:

Segment ONE 💥 introduces us to the world of ROWDY. Erica explains the origin of the ROWDY name as well as other names that didn't make the cut. We get an inside look at the ROWDY experience as well as the personalities behind this digital workout brand.
Segment TWO 💥 dives into Erica's journey in the world of advertising, PR, and branding with some really BIG companies. We also discuss the Party Starters at Rowdy (they are not called 'trainers'). And then we finish out the segment with the technology end of ROWDY. No easy task, but Erica has learned to lean on the experts in the field.
Segment THREE 💥 introduces us to the Party Starters of ROWDY by name. Erica talks about the ESCAPISM + DESTINATION experience of ROWDY. Erica introduces us to three of her mentors and we end the incredible conversation with Rapid Fire.

Here are some of my favorite HIGHLIGHTS ...
▪️1. The WHOLE idea behind ROWDY - Escapism, Fun, and Anti-Punishment
▪️2. Revealed on ETB was that ROWDY knows the importance of gatherings. With that, they will be doing their first POP-UP event in Napa on May 23rd. Check the website for details.
▪️3. The idea of "Ripping Off Your Filter." I will let you hear for yourself from Erica. Great analogy!

Our Connection | This one falls into the category of Erica reaching out to me. Amazingly, it is similar to my conversation with Monica Dinon of Bueno Sport + Swim, who was suggested to me by a friend. And wouldn't you know it ... Monica's episode has the most downloads of any episode. Maybe the same will be true for Erica and ROWDY! I am so glad that Erica made it a point to reach out to me.

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