Leading the Way: The Sales Enablement Podcast
Join Marissa Gbenro, Senior Manager of Content Marketing at Highspot, and Jarod Greene, VP of Product and Customer Marketing at Highspot, as they discuss the hot topics surrounding a key product marketing function: sales enablement.
S1 E4 · Wed, October 05, 2022
Changes in buyer behavior - and what marketers can hope to expect in the future | Sarah Hoffman, Senior Product Marketing Manager at Akeneo
In this episode of Leading the Way: The Sales Enablement Podcast, host Jarod Greene welcomes Sarah Hoffman, Senior Product Marketing Manager at Akeneo. The pair discuss changes in buyer behavior - and what marketers can hope to expect in the future.
S1 E3 · Thu, May 26, 2022
How to effectively land your product launch in your field | Harish Peri, Head of Product Marketing at Salesforce
In this episode of Leading the Way: The Sales Enablement Podcast, host Jarod Greene welcomes Harish Peri, Head of Product Marketing at Salesforce. The pair discuss how to effectively land your product launch in your field.
S1 E2 · Tue, May 17, 2022
Why enablement needs product marketing now more than ever | Jen Bunting, Head of Product Marketing for EMEA & LATAM at LinkedIn
In the second episode of Leading the Way: The Sales Enablement Podcast, Jarod Greene, VP of Product Marketing at Highspot is joined by Jen Bunting, Head of Product Marketing for EMEA & LATAM at LinkedIn. Product marketing and sales enablement have always gone hand in hand, but in this discussion, Jen explains why enablement needs product marketing now more than ever...
S1 E1 · Tue, April 26, 2022
Three ways marketers can measure the impact of sales content | Sapphire Reels, Pluralsight
In episode one of Leading the Way: The Sales Enablement Podcast, host Marissa Gbenro, Director of Content Marketing at Highspot, discusses three ways marketers can measure the impact of sales content with Sapphire Reels, Director of Portfolio and Integrated Marketing at Pluralsight.
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