This week, we look at how some companies advertise to haters. Every advertiser gets negative comments on social media. Some brands shrink away – and some take those negative comments and spin them into marketing gold. Supercuts took negative comments about cheap haircuts and created a hilarious advertising campaign.Spirit Airlines gave haters a place to vent – then offered them 8,000 free air miles.And drink maker Oatly, actually dedicated a website to their haters.<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

Under the Influence with Terry O'Reilly

Hug the Cactus: Advertising to Haters

Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.