Elevated Visibility with Nina Gibson
Elevated Visibility is THE podcast for simplified SEO marketing strategies, stories, and soul-searching for product based businesses, makers and female entrepreneurs. We’re here to demystify and simply e-commerce SEO and organic search marketing, and shift your perspectives around marketing, woo, human design, business, and so much more! So let's peel back the layers and the bull**** around search engine optimization and creating expansive visibility (and discoverability) for your brand or business.
S3 E55 · Tue, October 03, 2023
Optimize Your Shopify Product Page For Conversion with Diana Simpson
Product pages are a part of eCommerce websites, Shopify stores included, that is often overlooked by product-based business owners. When they’re just starting out and their priority is trying to get something out there and in front of people, the product pages usually get lost in the shuffle. However, when the business is already established, the product pages are a key element for continued growth. So, join me and my amazing guest, Diana Simpson, for today’s episode of Elevated Visibility. She is the founder of Simpson’s Web Design and a Shopify expert and web strategist. Tune in to discover all about Shopify design as we get really specific and actually nitty gritty on Shopify product pages and how you can optimize them for conversions. In this episode: From maternity leave to online business founder A Product Page should be made for conversion What to keep in mind when creating your product page Focus on the WHY not only on the what Using GIFs to make your product page stand out 3 tips to optimize your Shopify Product Page for this holiday season Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion. Resources & Links FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie Access Diana’s FREE TRAINING: How to create a product page that sells at the bottom of her website’s homepage for more insight into what we talked about in this episode. Connect with Diana Diana Simpson is the founder and one-woman show of Simpson’s Web Design and she specializes in delivering high-converting websites that are both unique to your brand and minimal. Instagram: @simpsons_webdesign Website: simpsonswebdesign.com Connect with Nina Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibson.co Website: ninagibson.co
S3 E54 · Tue, September 26, 2023
TBD: Do This One Thing Before You Name Any Of Your Products
If you are a product-based business owner that is getting ready to launch a new product or collection, today’s episode of Elevated Visibility is a must. Very often I see amazing eCommerce stores’ websites that have all these great products, but they’re naming their products names that might even make sense for the brand, but they don’t have any terms people are actually searching for. So, today we're going to talk about product naming and exactly how to leverage SEO and keyword research to make sure that all of your products can be found in search. In this episode: Create your product naming convention based on SEO Layer in things people are actually searching for and be specific Be ahead of the competition Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion. Resources & Links FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie Catch up on last week’s episode The Best SEO Tools for Product-Based Businesses for the tools you need to discover what terms your audience is actually looking for. Connect with Nina Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibson.co Website: ninagibson.co
S3 E53 · Tue, September 19, 2023
The Best SEO Tools for Product-Based Businesses
I get asked what the best SEO tools for product-based businesses are all the time. So, I decided to address this in today’s episode of Elevated Visibility. It's hard to answer this question because everybody likes different things, but these are the ones that I love to use. Whether you are going the DIY route for your SEO, or you're just looking to up your visibility and discoverability game, I'm going to share with you my must-have tools for product-based businesses that I love to use, that I recommend for my own clients, and that are really going to help you level up when it comes to your SEO. In this episode: #1 Semrush #2 KeySearch #3 Ubersuggest #4 Sitebulb #5 Google Search Console (FREE) #6 HigherVisibility (FREE) Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion. Resources & Links FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie Connect with Nina Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibson.co Website: ninagibson.co
S3 E52 · Tue, September 12, 2023
How to Get Your Products & Offers Showcased On Google
There are certain things that you need to do in order to establish yourself as a trustworthy website and business in the eyes of Google, especially as a product-based business, so your products and offers can get in front of all of the people who are looking for them and need them. So, in today's episode of Elevated Visibility, we are going to talk about specific guidelines that you need to be following, if you are a business that wants your products and offers to be found via Google Merchant Center, whether you’re doing it the organic way or if you are advertising. In this episode: Discoverability is just as important as Visibility Be very clear and consistent about your business identity Have a robust About Us page Be transparent and link out to your social media profiles Leverage your reviews to build your online reputation Your website needs to be and feel professional Why this matters even if you aren’t vying for Google Merchant Center Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion. Resources & Links FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie Snag my news E-commerce SEO Checklist here: https://www.ninagibson.co/ecommerce-seo-checklist You can read the full update to Google’s misrepresentation policy for the Google Merchant Center here . Connect with Nina Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibson.co Website: ninagibson.co
S3 E51 · Tue, September 05, 2023
Are You Making This #1 Shopify Mistake?
If you are a Shopify website owner, there’s a really high chance that your SEO efforts are being hindered by this one thing that Shopify inherently does. This is the #1 mistake I see happening on Shopify websites because so many product shop owners don't necessarily have a background in marketing or SEO this issue is something that most would completely miss unless they knew what they were looking for. So, tune in to become aware of this issue. This episode might be a bit of a head-scratcher but it is 100% an eye-opener for any product-based business owners with a Shopify website. In this episode: Nina Gibson Co. is niching down for product-based businesses The Shopify issue that’s happening unbeknownst to owners What a canonical URL is How this is probably disrupting your visibility strategy How to address this issue Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion. Resources & Links If you still have no idea what I’m talking about, check out the full Show Notes on my website for a visual explanation of how canonical tags work. FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie Connect with Nina Nina Gibson is a holistic SEO coach, search maven, and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibson.co Website: ninagibson.co
S3 E50 · Tue, August 29, 2023
Learn How to Establish Yourself As An Online Expert Using SEO
If you are a business owner who wants to thrive in the online market space even through its constant and rapid changes, this episode of Elevated Visibility is for you. Today, we are talking about content pillar strategy which is going to be more important than ever. With the rise of Chat GPT, AI, and Google’s SGE, this strategy will help your website and content not only be visible but discoverable, and it will continue to be an integral part of establishing your website and yourself as an expert in your field. Tune in for a crash course on content pillar strategy, so you can get ahead of the game and start creating epic content that really stands out. In this episode: What a content pillar strategy is Why it will be more important than ever for your business The secret sauce to make your content stand out Where I see the future of content marketing going Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion. Resources & Links Check out my digital marketing membership for female founders: Visibility Co. If you want extra support, community, coaching, and connection, and want help navigating all the changes over the next several months, Visibility Co. is here for you . FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie Connect with Nina Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibson.co Website: ninagibson.co
S3 E49 · Tue, August 22, 2023
Why Personal Branding is the Key to SEO Success
In the new era of Chat GPT and AI, the content creation playing field has been leveled. Now anybody can create content about pretty much anything. So, how do you make your brand and your content stand out? Whether you're a product-based business or a service-based business, PR will play a big part in making you shine. So, today, we are going to talk about digital PR, and how I think it's really going to be a game changer in this new era of search. It's going to be super, super important that digital PR become part of your marketing strategy, if it isn't already. Tune in for a little crash course in digital PR and establishing your digital footprint to help you stand out and establish yourself as an expert and authority in your industry or niche. In this episode: Google’s algorithm and E-E-A-T What digital PR is and why it matters Ways to establish your digital footprint One thing you can do today to start Focus on creating high-value content Generate your own buzz, toot your own horn Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion. Resources & Links Check out Help a Reporter Out (HARO) , the resource I mentioned where you can get listed as a trusted source in top publications. FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie Connect with Nina Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibson.co Website: ninagibson.co
S3 E48 · Tue, August 15, 2023
Understanding the Customer Journey and Bottom of the Funnel SEO
If you are a small business owner that’s serious about scaling your business, this episode is for you, because capturing people at different points in their customer journey is what it's all about. So, today, we are going to talk about what the marketing funnel is and how bottom of the funnel SEO can be beneficial to your business, especially as this new era of search is upon us with Google's new generative AI Search Engine Experience. Tune in to discover how you can get more people to buy from you, whether you have a product-based or service-based business. In this episode: Why the marketing funnel matters to your business and bottom line What the marketing funnel is How to create bottom of the funnel content rooted in SEO Don’t get stuck only creating top and middle of the funnel content Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion. Resources & Links Catch up with last week’s episode Everything You Need to Know About Google's New AI Search Engine to know what’s coming in the world of online marketing. Check out the full Show Notes on my website for a graphic about the different stages of the marketing funnel and get a visual idea of what I’m talking about in this episode. FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie Connect with Nina Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibson.co Website: ninagibson.co
S3 E47 · Tue, August 08, 2023
Everything You Need to Know About Google's New AI Search Engine
If you have a business that relies on search engines in any way, shape, or form, whether you're a product-based business or you're a service-based business, listening to this episode is a must for you. There are so many changes happening right now in the online digital space, it’s been difficult to keep up with everything and bring the information to you in a timely manner, but this episode will help you stay ahead in the game. Today, we're going to talk about Google's new generative AI Search Engine Experience that I have been beta testing since late May. It's definitely a game changer and is going to impact how you do business, how you drive traffic, how you acquire new leads, customers, etc. So, buckle up and tune in to learn all about it. In this episode: What Google's new generative AI search experience is How this new search experience is going to work The unique follow-up question feature and zero-click search results What these changes mean for SEO Opportunities I see for you to get ahead Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion. Resources & Links Check out the Show Notes on my website to see a visual screenshot and get a better idea of what this new Search Engine Experience will look like. For an even better idea of how this actually is going to look, you can also go to my Instagram where I've posted a few things about this as well. If you want to see the future of Search for yourself, you can sign up for beta testing the Google Search Labs here . FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie Connect with Nina Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibson.co Website: ninagibson.co
S3 E46 · Tue, August 01, 2023
The Beginner’s Guide to Etsy with Monica Little
If you have a small business that sells products, be they physical or digital, and want to get more visibility and more sales, this episode of Elevated Visibility is for you. Today, we’re talking to the awesome Monica Little, Etsy coach and host of The Product Biz Podcast. She built a multiple 6-figure organic skincare small business and now helps small product business owners turn their passions into profitable businesses. Tune in to discover all about Etsy, this platform that once properly set up will continue to sell your products and bring more people into your world, just like a marketing machine running in the background. You’ll also get some awesome Q4 tips so you can maximize your Etsy shop success this holiday season. In this episode: Shattering Etsy myths and misconceptions Is Etsy for you? The benefits and opportunities of being on Etsy Digital downloads are blowing up on Etsy Get the 4 pillars of your marketing foundations (AACT) in place first Tips to prep your Etsy shop for the coming holiday season There’s no quick and easy fix to grow your business Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion. Resources & Links Watch Monica’s free Etsy training, How to Get Your Products Seen on Etsy! , where she dives deeper into what you need to know to get your unique products in front of the right people on Etsy who are super ready to buy what you sell. FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie Connect with Monica Monica Little is an Etsy coach and host of The Product Biz Podcast. She built a multiple 6-figure organic skincare small business and now shares with other small business owners what she learned along the way so they can create the same type of results for themselves. Instagram: @monicalittlecoaching Podcast: The Product Biz Website: monicalittlecoaching.com Connect with Nina Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: <a href="https://www.instag
S3 E45 · Tue, July 25, 2023
A Beginner's Guide to the New GA4 Analytics
If you are a product-based business, eCommerce, or a business that has a busy Q4 this episode of Elevated Visibility is for you. We’re coming up on the last episode of July and today’s Q4 Prep tips are all about analytics because using data to inform your decisions is fundamental to make sure that you are set up for success no matter the time of year. On July 1st, 2023 Google’s Universal Analytics was replaced by GA4 Analytics. This was a big change for a lot of people and not everybody has been as prepared for this shift as they could be. So, this episode is a basic crash course on the differences between GA4 and Universal Analytics. I’ll walk you through some data points that you really need to be paying attention to when you're looking at your data, analyzing your data, and how that can be useful for you. In this episode: What is GA4 Analytics? The differences between GA4 Analytics and Universal Analytics Cookie-based tracking is out, event-based tracking is in Tracking active users versus total users Bounce rate is out, engagement rate is in Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion. Resources & Links Catch up on the previous episodes of Q4 Prep July : 10 SEO Tips You Need to Know For Your Holiday Gift Guides How to Leverage Evergreen Content for Your Holiday Marketing Strategy If you are a visual person or would like to dive deeper into what GA4 Analytics is all about, you can hop on to my $12 GA4 Analytics Masterclass here . FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie Connect with Nina Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibson.co Website: ninagibson.co
S3 E44 · Tue, July 18, 2023
How to Leverage Evergreen Content for Your Holiday Marketing Strategy
If you are a product-based business, eCommerce, or a business that has a busy Q4 this episode of Elevated Visibility is for you. July is Q4 Prep month here in the podcast, so tune in every week to make sure that you are set up for success to maximize this time of year. Today, we are going to dive into the power of evergreen content, aka legacy content here at Nina Gibson Co., and how you can leverage it to enhance your holiday marketing strategy. Tune in to learn all about how to integrate evergreen content into your holiday content for sustained visibility and engagement. In this episode: Defining evergreen and legacy content Why evergreen content is a really powerful tool Creating different kinds of evergreen holiday content Refreshing and updating is the name of the game right now Ways to leverage legacy content for your holiday marketing strategy Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion. Resources & Links Catch up on the previous episode of Q4 Prep July : 10 SEO Tips You Need to Know For Your Holiday Gift Guides FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie Connect with Nina Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibson.co Website: ninagibson.co
S3 E43 · Tue, July 11, 2023
10 SEO Tips You Need to Know For Your Holiday Gift Guides
Welcome back to The Elevated Visibility Podcast! It’s Season 3 of the podcast and we’re kicking things off during the month of July with all things Q4 Prep. So, if you are a product-based business, eCommerce, or a business that has a busy Q4 make sure to tune in every week to make sure that you are set up for success to maximize this time of year. Today, we are going to dive into the world of Holiday Gift Guides. I'm going to give you my top ten SEO tips so you can create gift guides that not only keep your audience engaged but also help you rank high on search engines, for maximum SEO success during this upcoming Q4 season. In this episode: Tip 1: keyword research Tip 2: scroll-stopping title Tip 3: use the keyword right away Tip 4: interlinks Tip 5: optimized featured image Tip 6: make them stick around Tip 7: unique product descriptions Tip 8: use heading tags Tip 9: create it right now Tip 10: compress your images Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion. Resources & Links FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie Connect with Nina Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibson.co Website: ninagibson.co
S2 E42 · Tue, May 23, 2023
The Future of Search: 3 Predictions for SEO in the Future of Generative AI Search
In today’s episode of Elevated Visibility, we’re going to talk about the new era of search and SEO that’s coming with the integration of Generative AI into Google Search that was announced at the Google I/O Conference 2023 last week. I'm almost more excited than I am petrified. Tune in to discover what search is going to look like with this update and my three predictions for what to focus on to AI-proof your SEO and visibility strategy and thrive in 2023 and beyond. In this episode: What Google Search will look like with the integration of Generative AI How I really feel about ChatGPT and what we should beware of Trust signals are going to be the way of the future Video is going to be a must-have in all industries Having a Legacy Content strategy is going to be even more critical Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion. This is the last episode of Season 2, but do not worry! I will be back on July 11th in your earbuds and bringing all the SEO goodness to you. Resources & Links FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie Connect with Nina Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibsonco Website: ninagibson.co
S2 E41 · Tue, May 16, 2023
Take Your Product-based Small Business to the Next Level with Kristin Fisher
If you are a maker or product-based small business owner who is developing your product and selling it wholesale, this episode of Elevated Visibility is for you. Today, we’re going to talk to the amazing Kristen Fisher, who is the founder of the six-figured gifting business Bocu, a retail strategy coach for makers and independent retailers, and the host of the very amazing Product to Profit podcast. Tune in to discover some visibility strategies for product-based businesses to make their brand and products more attractive to retail buyers and wholesale so you can really level up your wholesale business and get your product into your dream retailer shelves or just expand the number of wholesale accounts that you have. In this episode: From corporate retail buyer to founder of Bocu and retail strategy coach Having a brand that stands out and looks professionally put together The importance of authentically taking a stand on your brand values The strategy behind building out your retailer list Focusing on growing wholesale also means nurturing direct customers Leverage legacy content on your website for wholesale and DTC growth Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion. Resources & Links Get on Kristin’s email list so that you are the first to know when new masterclasses, workshops, and training come out at shopbocu.com . Check out Primally Pure a skincare company that has leveled up its focus on being a sustainable brand in a really authentic way with their beauty packaging collection program. FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie Connect with Kristin Kristin Fisher is your Product To Profit retail strategy Coach and founder of Bocu. As a former corporate retail buyer and six-figured gifting business owner, she helps female, product-based small business owners implement big retail strategies for profitable growth. Instagram: @producttoprofitcoach Podcast: Product to Profit Website: shopbocu.com Connect with Nina Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: <a href='https://www.instagram.com/ninagibson
S2 E40 · Tue, May 09, 2023
How to Get the Most Out of Your Shopify Website with Shelley Easter
If you have a product-based business, whether you are an Etsy seller or a boutique owner and maker, and are considering having a Shopify website (or have one already) this episode of Elevated Visibility is for you. Today, I have an amazing guest Shelley Easter, a Shopify specialist and strategist. She is the owner of Launch Party, an eCommerce design studio that specializes in Shopify websites, and the creator of Shop School an online program for product-based business owners to learn how to build and optimize their own Shopify site. Tune in to discover all you need to know about eCommerce and Shopify to have your own wildly shoppable Shopify website and start driving people to a website that’s all your own. In this episode: Shelley’s bootstrapping journey from graphic designer to Shopify website specialist Online Store 2.0 what changed in Shopify with this upgrade What you need to know when transitioning from Etsy to Shopify When to DIY your Shopify website vs. When to hire a professional 5 must-haves for your Shopify website to turn visitors into customers Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion. Resources & Links FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie Join Shelley at the Launch Lab, her new Monthly Free Training Series, here . If you are in a DIY frame of your business you can learn more about Shelley’s course, Shop School, here . However, if you are ready to outsource and want to have your incredible Shopify website in a week check out Shelley’s offer One Week Shopify Intensive here . Connect with Shelley Shelley Easter is a Shopify strategist, designer, and the owner of Launch Party, an eCommerce design studio that specializes in Shopify websites for product-based businesses. Instagram: @launchparty.live Website: launchparty.live Connect with Nina Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibsonco Website: ninagibson.co
S2 E39 · Tue, May 02, 2023
Harnessing the Power of Chat GPT and AI for SEO Success
Hello and welcome to today's episode! Today we are going to dive into a topic that has been on the rise with the advancement of technology: Harnessing the Power of ChatGPT and AI. ChatGPT is changing the internet landscape and it's constantly being shoved in our faces. We will be discussing how chat GPT is changing the future of search engine optimization and how it can be utilized by business owners and marketers. In this episode: Content that directly answers questions is a key strategy for thriving in the new era of SEO driven by AI How to rank for answer engine optimization SEO has been around for several years but will become even more relevant in the future Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion. Resources & Links FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie Connect with Nina Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibsonco Website: ninagibson.co
S2 E38 · Tue, April 25, 2023
3 Steps to Update Existing Content for Optimal SEO and Visibility
This week we are back to talk about all things SEO and digital marketing. We're going to talk about a little hack that I think oftentimes gets overlooked because we are in this mode of constant creation. We assume we need to reinvent the wheel. This is not true. Chances are you already have tons and tons of content that you've created at some point or another that you can go back to and squeeze a little more life out of. Tune in to discover just how to make your existing content work for you. In this episode: Updating content you’re already created for SEO purposes again and again STEP 1: Look at the data STEP 2: Identify an aligned keyword STEP 3: Update your content to reflect that keyword Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion. Resources & Links FREEBIE: Find all of this information in one handy PDF - my blog post template Find more Templates at NGCO Shop FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie Connect with Nina Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibsonco Website: ninagibson.co
S2 E37 · Tue, April 18, 2023
Getting Vulnerable: My Personal Experience with Anxiety
This episode is something a little different and a lot more personal and vulnerable than my usual content. I had something completely different planned but some recent struggles I’ve had with my generalized anxiety and PTSD made my plans change. This episode is really just to say that if you are struggling with this too, I see you, I'm holding space for you, you are not alone. I promise next week we’ll be back to SEO and digital marketing tips but thank you for listening to my story and for the compassion and love I have been feeling around this topic. In this episode: A personal story about my struggles with anxiety The physical effects of anxiety Vulnerability and sharing personal stories are important, but one must be mindful not to offer advice outside one's area of expertise. Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion. Resources & Links FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie Connect with Nina Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibsonco Website: ninagibson.co
S2 E36 · Tue, April 11, 2023
SEO as a Connector: My Number 1 Piece of Advice for Keyword Research
We often focus so much on the technical side of SEO keywords and research that we forget that SEO is actually a connector. It is the bridge between users looking for a need and how we can fulfill that need. Your content needs to be meeting your user’s needs and expectations. If there is nothing else you do for your SEO strategy, this is the one piece of advice that will serve you in your business and help you win at SEO. In this episode: SEO keywords as a connector Meeting your user at the stage of their journey they’re currently at The different user intent of content; informational, commercial, navigational, transactional Keyword research specifically for user intent Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion. Resources & Links FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie Connect with Nina Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibsonco Website: ninagibson.co
S2 E35 · Tue, April 04, 2023
The Power of Legacy Content
So many of my clients come to me because they’re struggling to repurpose content. The key to successful content repurposing is starting with long-form legacy content rather than micro-content. Legacy content is going to form the foundation for almost every single thing you’re doing on every single platform. Never heard of Legacy Content? Then tune in to discover just how powerful Legacy Content is and how it can help you in your business. In this episode: Your visibility secret sauce - Legacy Content The importance of an omnichannel approach to brand cohesiveness Repurposing Legacy Content Anchoring your legacy content in SEO Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion. Resources & Links FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie Ready to repurpose content like a pro? Find my content repurposing workflow HERE Connect with Nina Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibsonco Website: ninagibson.co
S2 E34 · Tue, March 28, 2023
How to Leverage Your Podcast For Lead Generation With Cait Howard
Welcome back to the Elevated Visibility Podcast. Today, we have Cait Howard as a guest and we're going to talk about something really fun – how to leverage your podcast for lead generation. If you’re into podcasts, if you have a podcast, and especially, if you’re thinking about starting a podcast, listen up. In this episode, we’re not only talking about using private podcasts as a lead generation tool for your business but also how it is a sustainable way to build your authority online, which is such an important component of being a business owner and creating expansive visibility in the online space. In this episode: What’s a private podcast? And why Cait calls it a LEADcast™ The 3 main goals of a LEADcast™ Benefits of starting a private podcast for lead generation Results you can experience from a LEADcast™ Short-form video vs. Podcasts & private podcasts The strategy and process behind a LEADcast™ Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion. Resources & Links Learn more about LEADcast™ here . Join the LEADcast™ here . FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie Connect with Cait Cait is the founder and CEO of Amplify Boutique. She has been working with powerhouse women to launch and grow their podcasts since 2018. She helps female entrepreneurs use podcasting as a strategic asset in their business to grow their authority online. Instagram: @amplify.cait Website: amplifyboutique.com Connect with Nina Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibsonco Website: ninagibson.co
S2 E33 · Tue, March 21, 2023
Diving Into Memberships with Jessica Smith
In today’s episode of Elevated Visibility, I have a very special guest and friend of mine, Jessica Smith. She is a mom of two, wife, coffee addict, podcast host, and Accountability Coach, who helps women create and maintain healthy habits within their fitness, nutrition, and overall well-being. Not to look a certain way but to feel amazing in their own skin. Both of us have memberships and we’ve realized that there are still those out there who don’t know what monthly memberships are or their benefits. So, we’re doing a deep dive into memberships in this episode. Tune in to discover all about memberships in general and, more specifically, about Jessica’s THRIVE and my Visibility Co. Club, you’ll even get an insider’s perspective as we’re part of each other’s memberships. In this episode: Everything you need to know about THRIVE, The Membership Creating accessibility and really making an impact Staying out of Facebook Groups is the way to go Pricing the membership Everything you need to know about Visibility Co. Club The importance of a well-balanced business Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion. Resources & Links Check out my episode on The Fit Life With Jessica Podcast : Growing into the REAL, true version of YOU...with Nina Gibson . FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie Ready to not just survive but THRIVE in your body with Jessica? Join THRIVE, The Membership here . The promo code is PODCAST, all caps. Want to learn how to work smarter, not harder in your business with Nina? Come join us at Visibility Co. Club , the digital marketing club for female entrepreneurs who are ready to scale their biz with expertise + community. Connect with Jessica Jessica Smith is an Accountability Coach for Women who helps them ditch their shame, find balance in their wellness, & thrive in their own bodies. Instagram: @thefitlifewithjessica Podcast: The Fit Life With Jessica Website: thefitlifewithjessica.com Connect with Nina Nina Gibson is a holistic SEO coach, search maven and corporate
S2 E32 · Tue, March 14, 2023
E-Commerce SEO: How to Optimize Your Product Pages for Search Engines and Boost Your Visibility Online
Today, we're going to talk about optimizing your e-commerce product pages not only for SEO, but also for conversion. If you've been listening for any length of time, you might have noticed that I'm starting to lean pretty heavily into e-commerce, SEO, and optimization this season. And that's because I really love e-commerce SEO and because the bulk of my experience comes from enterprise-level ecommerce SEO. So, let’s go deep today with some very practical tips for your e-commerce business. In this episode: The importance of product pages for SEO Do keywords still matter? And what keywords should you use? Making your copy unique so you can stand out and rank on Google Why you should have an FAQ section on your ecommerce website Creating social proof and getting reviews on your product page What’s Schema Markup? Definition, benefits, and examples of it. Some very basic mistakes I see ecommerce stores making ALL THE TIME Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion. Resources & Links FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie Connect with Nina Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibsonco Website: ninagibson.co
S2 E31 · Tue, March 07, 2023
SEO for Solopreneurs: 7 Steps to Create an SEO Plan for Your Business
If you're a solopreneur or a small business owner with a small team, this episode will be especially helpful for you. Getting started with SEO can feel really challenging sometimes because you're not really sure where to begin. But knowing how to create an SEO plan for your business to actually start moving the needle when it comes to your visibility on the internet can be a game changer. So, in today’s episode of Elevated Visibility, we're going to talk about something that I love to talk about: strategy and planning. I’m going to walk you through seven steps to create an SEO plan. Know that it’s okay to take your time. Maybe you just take step one or two and once you are comfortable with that move on to the next step. As long as you're moving toward your goal, it doesn't matter how much you're doing because you are making progress to elevate your visibility. In this episode: Why you need an SEO plan in the first place Step 0 - Make sure your website is truly set up to convert Step 1 - Define your goals Step 2 - Get nice and comfy with your numbers and analytics Step 3 - Take a look at your competitors Step 4 - Do your keyword research Step 5 - Decide what you want to rank for Step 6 - Audit your existing content Step 7 - Start creating new content Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion. Resources & Links FREE SEO PLAN CHECKLIST: All the steps mentioned in the episode in an easy to follow checklist. Grab it here: https://ninagibson.co/seo-plan-freebie FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie If you want to learn more about keyword research, make sure to check out this post on my blog, Keyword Research For SEO: A Beginner’s Guide To Keyword Research Connect with Nina Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibsonco Website: ninagibson.co
S2 E30 · Tue, February 28, 2023
Is Your Business Ready For Google Ads?
Social media ads get all of the glory. I get it, they are a little bit sexier than Google Ads, but if your business is in the right place and you have the budget, running Google Ads can be a game changer for your business. You all know by now that I’m a holistic SEO expert, but what many of you may not know is that, in addition to SEO, I have also been in the Google Ads space for a really long time. So, today I wanted to answer some of the questions I get asked the most on this topic. I talk about the different Google Ads campaigns out there, whether your business is ready for Google Ads, who Google Ads might be a good option for, and the pros and cons of PMax and Google Search campaigns. In this episode: The Google landscape of paid advertising and why it should be on your radar The importance of having a seamless mobile user experience in 2023 The different types of Google Ads campaigns available Performance Max Campaigns: a fully-automated all-in-one solution Traditional Search Ads: capitalize and monetize on specific keywords What you need to have in place in order to get started with Google ads Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion. Resources & Links If you are interested in Google Ads, SEO strategy, and more, this is exactly the kind of stuff we cover in my Visibility Co. Club , the digital marketing club for female entrepreneurs who are ready to scale their biz with expertise + community. Come join us at ninagibson.co/visibility-co-club FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie Connect with Nina Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibsonco Website: ninagibson.co
S2 E29 · Tue, February 21, 2023
The Myth of Balance: Running a Thriving Business as a Mom with Jenn Lathrop
If you are an entrepreneur and a mom or mom-to-be that struggles to balance all the things, this episode is for you! It’s HARD to make sure you have the right amount of time with your kids and your spouse or partner while giving your business and your clients what they need to thrive, and still carving out time for yourself because we all know that if mama ain't happy, ain't nobody happy. In today’s episode of Elevated Visibility, I have a very special guest Jenn Lathrop, an Ace Certified Personal Trainer. She is a busy mom to two and a stepmom to two who helps pregnant and postpartum moms stay active and exercise in a safe and effective way through The Healthy Mom Academy. Tune in to discover how Jenn navigates this age-old problem, some ways you can take care of your health and fitness, and have a maternity leave all while running a thriving business. In this episode: Jenn’s story and how The Healthy Mom Academy was born The myth of balancing work and family for women entrepreneurs The power of a blended mindset Maternity leave and creating space for yourself as an entrepreneur The ways you can work with Jenn to have a healthy body during pregnancy and postpartum Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion. Resources & Links FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie You can find all the amazing offers Jenn talked about in the episode HERE . Connect with Jenn Lathrop Jenn is an Ace Certified Personal Trainer, pregnancy, and postpartum specialist. Jenn helps pregnant and postpartum moms stay active and exercise in a safe and effective way. Instagram: @thehealthymom.academy Website: jennlathrop.com Connect with Nina Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibsonco Website: ninagibson.co
S2 E28 · Tue, February 14, 2023
NGCO Nuggets: Make the Most Out of Your Shopify Website
If you are an eCommerce store owner, product-based business and you are on Shopify, this little episode is for you. I cannot tell you how many successful eCommerce stores are leaving money on the table by not optimizing their websites for search engines. So, in today’s short and sweet episode of Elevated Visibility, I’m going to share with you some NGCO Nuggets for a simple way to start driving more traffic to your store. In this episode: It is not enough to use social media to drive traffic to your eCommerce store About 50% of eCommerce traffic still originates from a search engine You need to provide context to Google and the user for them to find you How to make the most of the Collections pages in your Shopify store Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion. Resources & Links FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie Connect with Nina Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibsonco Website: ninagibson.co
S2 E27 · Tue, February 07, 2023
The Power of Storytelling For Your Brand Visibility with Michelle Kuei
Everybody has a story. Everybody has something of value to share. But do you know how to harness that power within yourself to elevate your visibility? In today’s episode of Elevated Visibility, we have an amazing and awe-inspiring guest, Michelle Kuei. She is an international speaker, certified Visibility Coach, content marketing strategist, and author, who mentors women to use the power of storytelling as their secret sauce in attracting clients and turning their passion for coaching into a profitable business. Tune in to hear Michelle’s truly incredible story, learn all about storytelling, and discover a whole new way of looking at your inner critic. In this episode: Michelle’s story and entrepreneurship journey Storytelling marketing and how Michelle started using it How Michelle conquered the Machu Picchu trail (on her crutches) How to use storytelling The way to attract the clients that are meant for you Your inner critic can actually be your superpower Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion. Resources & Links FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie Connect with Michelle She is a Motivational Speaker, Author, Visibility Coach, Certified Storytelling Master, Content Marketing Strategist, and Email Marketer, who loves to help women coaches use the power of storytelling to get seen, heard, and hired so they can turn a passion for coaching into a profitable business. Instagram: @elevatelifecoach Podcast: Make It Visible Website: elevatelifecoaching.org Connect with Nina Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibsonco Website: ninagibson.co
S2 E26 · Tue, January 31, 2023
ChatGPT and the Dangers of AI for Small Businesses
ChatGPT was launched on November 22, 2022, and it's been a hot topic of conversation among many marketers, coaches, and online business owners since. However, I feel like the hard conversations about this topic are not being had because people want to find an easy way or a quick fix, and they're not really thinking about the implications of that. So, in today’s episode of Elevated Visibility, I’m going to talk about it from my lens as an SEO expert, a small business owner, and somebody who's been in the marketing space for a really long time. I’m going to ask the hard questions and bring up some of the issues that I think are crucial but just don't see being talked about at all. In this episode: AI-generated content, Google’s guidelines, and SEO ChatGPT is a whole other level of AI than we’re used to The possible places for ChatGPT in content marketing The originality piece: it feels original, but it’s not Who owns the rights? The copyright and plagiarism side of it What are the implications for small businesses? Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion. Resources & Links FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie Connect with Nina Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibsonco Website: ninagibson.co
S2 E25 · Tue, January 24, 2023
Done For You SEO: an eCommerce SEO Case Study
Get ready for today’s episode of Elevated Visibility, it’s short, sweet, and full of gems. I love sharing the real nitty gritty, behind the scenes, so today we're going to do a little client case study. I'll talk about an eCommerce client of mine from December 2022 that was a Done For You SEO project and I’m sharing the things we did to elevate her visibility – specifically to her Shopify website – and the great impact this had on her business within just a few weeks. It’s important to note that these results aren’t always typical, and like anything in marketing, results are not guaranteed. However, they clearly represent how powerful SEO can be for your bottom line. In this episode: What the client’s eCommerce website looked like before working with me What the Done For You SEO process entails The visibility stats for the client 1-month-after implementation Why it’s possible to see faster results for eCommerce sites Proof of product is foundational if you want your website traffic to convert The basic foundational SEO changes we implemented on the site Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion. Resources & Links If you are ready to increase your website traffic & make more money with holistic SEO, then check out my Done For You SEO Packages for Entrepreneurs . FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie Connect with Nina Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibsonco Website: ninagibson.co
S2 E24 · Tue, January 17, 2023
Is TikTok SEO a Thing?
Welcome back to The Elevated Visibility Podcast! I am so excited to be here for Season 2 and I’m kicking things off with something I’ve been wanting to talk about for a while, so buckle up. Today, we're talking about TikTok SEO, if it is even really a thing, and if it is something that you need to think about or integrate into your overall marketing strategy. In this episode: Putting the stats about Gen Z and TikTok into context What true SEO really is and why TikTok SEO and Instagram SEO are not it TikTok’s role versus Google’s role in the customer journey Some cases where TikTok may become an important part of your overall strategy The type of content that can actually help you build a legacy brand or business Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion. Resources & Links FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie Connect with Nina Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibsonco Website: ninagibson.co
Tue, November 01, 2022
The Fundamental Role of Intuition in Business
If you are somebody who’s been feeling like they are just going through the motions in their business or whose business still doesn’t feel quite right or aligned despite all the expert guidance and advice you’ve received, this episode is 100% for you. In today’s episode of Elevated Visibility, I’m here to talk about something that has been really transformative for me in my business over the past year: my intuition. Tune in to hear all about the daily practice I do to tap into my intuition and all the ways that focusing inward and following my inner guide have led me to run a business that’s in alignment, that lets me do what I truly want to be doing, and that is taking me closer to my ultimate goals. In this episode: The power of listening to and following your intuition Using card pulling to tap into your intuition Cozying up with risk and where I aspire to take the podcast My journey to doing business that lights me up Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion. Resources & Links FREE DOWNLOAD : simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie You can find the oracle deck I’m obsessed with, The Sacred Creators Oracle, here Connect with Nina Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibsonco Website: ninagibson.co
Tue, October 25, 2022
Transform Your Vulnerability Into Visibility for Your Business with Stacey Hagen
If you want to learn how to increase your confidence and improve your visibility as an entrepreneur, this episode is for you! Let’s deep dive into some inner work to overcome past trauma, increase your self-confidence and help you connect with clients that are in alignment with your energy and values. In today’s episode of Elevated Visibility, I have an amazing guest, Stacey Hagen. She is a certified trauma-informed marketing and visibility coach for purpose-driven coaches, creatives, and holistic entrepreneurs. Stacey guides her clients through the inner and outer work of truly getting visible in business. Join us as we explore how to work through previous trauma, how to cultivate the confidence to become visible in your business, and how trusting yourself is the key to attracting clients that you are truly meant to work with. In this episode: Being visible means being vulnerable - the steps you can take to feel confident within yourself How “little T traumas” have an impact on how you're able to show up or advocate for yourself as a business owner What visibility looks like as an entrepreneur who identifies as an Introvert/Empath The importance of setting boundaries and being transparent in your business How operating your business from a highly energetic state of alignment will attract clients that match your energy The importance of cultivating self-trust to help your business thrive Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion. Resources & Links FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie Connect with Stacey Stacey Hagen is a certified trauma-informed marketing and visibility coach and the founder of Create Coaching & Consulting. Instagram: @create_coaching Website: createcoachingconsulting.com Freebie: Marketing Superpower Quiz Program Waitlist: Visibility Program for Introverts and HSPs Connect with Nina Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibsonco Website: ninagibson.co
Tue, October 18, 2022
3 SEO Tips to Help You Ace The Next Quarter
Get ready for today’s episode of Elevated Visibility, it’s short, sweet, and packs quite a punch. We are currently in the throes of Q4, so I'm going to talk to you today about planning for Q1. I’m sharing three actionable tips that are going to help you better prepare your strategy for the next quarter and that you can do in an hour or less. These tips can be applied when you’re preparing for any quarter, but I wanted to talk about things that you can start doing now and that will have you clear on what to do with your online marketing and SEO in the upcoming months. In this episode: Tip #1: Look back Tip #2: Look at keyword trends Tip #3: The 3 R’s - Repurpose, Refresh, Republish Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion. Resources & Links FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie How to set up Google Search Console Find Keyword Trends at Google Trends Connect with Nina Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibsonco Website: ninagibson.co
Tue, October 11, 2022
Propel Your (Product-based) Business Forward with Ruthie Sterrett
When you look around at the advice out there, at the books, the blogs, the podcasts, it can be really confusing if you’re a product-based business owner or maker. So much of the advice is centered around service-based businesses, personal brands, and influencers because that's what's on the rise, but the strategies that work for those will not work out for you. In today’s episode of Elevated Visibility, we have an amazing guest, who I've not only worked with professionally but who's also a really good friend of mine, Ruthie Sterrett . She is a marketing coach and content strategist who, like me, has lots of experience in the retail e-commerce space and we’re here to give you the advice you’ve been looking for. Join us as we talk about how to get your business, no matter the type, farther faster, tackle some controversy around content creation and what it should look like and feel like and be like, and share all the best strategies and tips for your product-based business to be successful, especially if you’re starting out. In this episode: The importance of being part of a community The most powerful tool to propel your business forward Advice for those thinking about investing in a Mastermind group Batching and why strategically planning and creating great content always matters Super valuable strategies and tips specific to Product-based business Niching down: challenges, what to consider, and tools to help you Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion. Resources & Links To discover how to work with Ruthie or access her amazing offerings for small business owners, including some super valuable freebies, go here . FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie Connect with Ruthie Ruthie Sterrett is a marketing coach and content strategist, podcast host, retail e-commerce veteran, and mom. She helps small business owners create marketing strategies and consistent content plans with the Consistency Corner Marketing Method to help make an impact and an income for businesses. Instagram: @theconsistencycorner Podcast: The Consistency Corner Website: theconsistencycorner.com Connect with Nina Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders eleva
Tue, October 04, 2022
Why Keywords Still Matter for SEO
If you are somebody who has trouble finding things to write about when you create content for your business or if the content you are creating has not been helping you establish the authority and expertise you are looking for, this episode is 100% for you. We are starting out a new quarter, so in today’s episode of the Elevated Visibility Podcast, I’m giving you the tools you need to plan out a kick-ass content marketing strategy for the next three months in just a couple of hours: keywords. Tune in to learn why keyword research is still important, how to better understand your audience and what they’re actually looking for, and a simple and extremely effective way to create the right type of content for your business. In this episode: Why keywords really matter The 4 types of user intent when it comes to website interactions Make content creation simpler with a content pillar strategy Examples of how using these strategies looks like in practice Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion. Resources & Links You are invited to join the Visibility Co. Club ! If you have been craving a place for community, if you have been craving a place to get agency-level and expert-level support for your business without the agency fees, this is the place! This is the digital marketing club for entrepreneurs who are ready to scale their businesses with expertise and community. If you want to learn how to use strategic SEO and visibility strategies to get found and get seen, but aren’t ready to invest 1000s of dollars into SEO services to leverage it, now is your time! Go to ninagibson.co/visibility-co-club and learn how to take your business to the next level! FREE DOWNLOAD : simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie Connect with Nina Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibsonco Website: ninagibson.co
Tue, September 27, 2022
Start (or Scale) Your Business Ethically with Lindsay Johnson
Have you ever thought “there’s got to be a better way to do business than this!”? Well, I’ve got you covered. Today’s episode of Elevated Visibility may very well be one of the best ones this season. I had a super fun and transformative chat with Lindsay Johnson aka The Radical Connector, a marketing and sales coach who teaches service-based business owners how to use entrepreneurship to free themselves and create amazing lives. We got real and chatted about many important topics that don't get talked about enough. You’ll learn how to ditch bro-marketing and manipulative sales tactics for an ethical, consent-based approach to selling that centers on your client's best interests and creates real and lasting relationships with your audience, and so much more! In this episode: Learn all about Attraction Marketing and Consent-based Sales Breaking down the myth of “Build it and they’ll come” Impact over Income What bro-marketing practices are and how to avoid them Looking at your audience as stakeholders in your business Pain points Dos and Don’ts Things to beware of if you’re new to entrepreneurship Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion. Resources & Links FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie Join the FREE Business Coaching & Coworking Sessions with Lindsay here . Connect with Lindsay Lindsay Johnson, aka The Radical Connector, is a 20-year entrepreneurship nerd and marketing and sales coach who is obsessed with teaching new entrepreneurs simple business skills and feel-good sales strategies for turning their brilliance into a profitable business. Instagram: @radicallinds Podcast: The Work Less, Play More Podcast Website: www.theradicalconnector.com Connect with Nina Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibsonco Website: ninagibson.co
Tue, September 20, 2022
Why SEO Is Foundational To Your Marketing Strategy
If you’re somebody who is just starting out in your business or entrepreneurial journey or are looking to diversify your traffic and reach new audiences, this episode is 100% for you. For a lot of people, SEO is sort of an afterthought, a Step 2, or something they’ll think about down the line. But this perspective is WRONG. So, in today’s episode of Elevated Visibility, I’m here to help you understand what SEO is actually all about, discover why SEO is a foundational component and the true driver of your overall marketing strategy, and explore the powerful benefits that putting SEO first can bring. In this episode: I address some misconceptions about what SEO really is Why SEO is foundational for your marketing strategy How SEO is rapidly becoming the cornerstone of all social media platforms What putting SEO front and center can do for your business All the details on Visibility Co. my new offering that will help you take your business to the next level Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion. Resources & Links The doors are opening for Visibility Co. today!!! If you have been craving a place for community, if you have been craving a place to get agency-level and expert-level support for your business without the agency fees, this is the place! This is the digital marketing club for entrepreneurs who are ready to scale their businesses with expertise and community. If you want to learn how to use strategic SEO and visibility strategies to get found and get seen, but aren’t ready to invest 1000s of dollars into SEO services to leverage it, now is your time! Go to ninagibson.co/visibility-co-club and learn how to take your business to the next level! FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie Connect with Nina Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibsonco Website: ninagibson.co
Tue, September 06, 2022
Live Your Most Confident Life with Jenny Zook
“When women really can live their most confident lives, we can conquer the world.” - Jenny Zook Contrary to what a lot of people believe, investing in clothes and having style and fashion is not about others, it’s about YOU, about how the clothes make you feel, and about how they make you show up. Your personal style is a skill and can be an amazing tool to help you find YOUR confidence. Join me and my friend, Jenny Zook, in today’s episode of the Elevated Visibility Podcast as we talk about learning these skills, all things fashion, style, confidence, and so much more! In this episode: Jenny’s journey of rediscovering herself Discover how Jenny’s signature method works Finding clothes that fit your body, style, and the season of life you're in The emotional process of purging clothes from your closet How to feel more confident when you work from home Jenny’s go-to places to shop, and the importance of finding your own Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion. Resources & Links FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie If you want to work on your confidence and wear clothes that are going to light you up from the inside (like they should) make sure to keep an eye on Jenny’s IG ! The Fall Wardrobe Capsule is coming on September 15, with a guidebook on building 70+ outfits for the whole season, and where to find them (without breaking the bank). Connect with Jenny Zook Jenny is a teacher turned mom of twin boys who found herself home and looking for ways to find herself in this new phase of life. She brought confidence back to her life by using wellness, fashion, and mindset as a vehicle to get there. She's the founder of the Confidence Collective where she helps other moms find their way back as well. Instagram: @jennyzook_style_confidence Website: theconfidencecollective.net Connect with Nina Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibsonco Website: ninagibson.co
Tue, August 30, 2022
6 Tips You Need to Scale Your E-commerce Business
In today’s episode of the Elevated Visibility Podcast, we’re going to talk about what you need to know to scale your e-commerce business. Tune in to this nitty-gritty, quick training, where we’ll cover a lot of different topics that you should be paying attention to increase your conversions and give you that competitive advantage you’ve been looking for. In this episode: Know your metrics Listen to the experts that you hire Do not make assumptions Pretty isn’t always profitable Having a fast Page Speed is vital Don’t forget about Mobile Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion. Resources & Links FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie Check out the Elevated Visibility Podcast Episode 8 with Kristin Fisher and Ruthie Sterrett, The Retailer Roundtable - Marketing Solutions For Product-Based Businesses , to get your business ready for Q4 and the holiday craziness. Know your metrics with Google Analytics How to set up Google Search Console Third-party Analytics Tools For analytics, ranking tracking, PPC research, keyword research, and more, use: SEMRush Fathom - usefathom.com Oribi - oribi.io For the most affordable analytics and keyword research tool, use: Ubersuggest To understand how people are actually interacting on your site, use: CrazyEgg Connect with Nina Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibsonco Website: ninagibson.co
Tue, August 23, 2022
3 Ways Social Media is Holding Back your Business
If you are somebody who's ready to scale your business , this episode is for you! There are three ways that social media might be holding back your business and keeping you from scaling and taking it to the next level. I have also fallen into all of these traps (including right now), which is exactly why I’m talking about them in today’s episode. Tune in to discover how to remove these “shackles”! You’ll hear some hard but necessary truths and learn great ways to stop limiting yourself and your business. In this episode: The perils of focusing exclusively on Social Media One really cool trick to easily inventory your social media posts How Social Media can kill innovation What is Social Media actually bringing your business? Return on Investment (ROI) and spending your time wisely The importance of creating Evergreen (long-lasting) content Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion. Resources & Links FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie Nina mentions this really great tool that makes automating things in your business and keeping track of the content you create really easy, Zapier. Make sure to check it out at Zapier.com Connect with Nina Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibsonco Website: ninagibson.co
Tue, August 16, 2022
The Secrets to Success for New Entrepreneurs With Holly Haynes
All new entrepreneurs want to find a fancy tool, cool trick, or something that’s going to be the answer to make their business easy and successful. Turns out that doesn’t exist, but in today’s episode of The Elevated Visibility Podcast, you’ll find the next best thing. Join me and our very special guest, my mentor and friend, Holly Haynes as we talk about all you need to know as a new entrepreneur to get your business started the right way, without being burnt out or overwhelmed. In this episode: Figure out your long-term VISION and what really drives you Consistency trumps talent Holly’s secret to success Facts not Feelings Start out in small-repeatable-simple-steps and scale as you go Training for your “Olympics” Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion. Resources & Links Nina talks about her experience of doing a launch with Ruthie Sterrett and Kristen Fisher for The Retailer Roundtable . In case you missed the episode and want to learn more about it, tune into the Elevated Visibility Podcast E8: The Retailer Roundtable or grab your seat at the table here . FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie Connect with Holly Haynes Holly Haynes is a business strategist and fellow corporate drop-out. She teaches women how to build their dream job and scale to six figures and beyond without sacrificing their weekends or priorities. Instagram: @holly_marie_haynes Website: hollymariehaynes.com Connect with Nina Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibsonco Website: ninagibson.co
Tue, August 09, 2022
Build your Stand-out Brand with Mallika Malhotra
Today, on the Elevated Visibility Podcast, we have a very special guest, Mallika Malhotra. Get ready to learn a lot from this award-winning brand strategist, as we talk about what’s behind creating a stand-out brand, the benefits of finding your power niche and connecting with your ideal client, and much more! In this episode: Mallika’s journey from corporate advertising to brand-builder guru The Brand CEO Method to create a stand-out brand The “kitchen sink” issue and the importance of being specific and authentic How to grow your business faster as a small business owner Beware the Shiny Object Syndrome Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion. Resources & Links Want to build a brand that attracts clients and makes more money? Join Mallika’s upcoming Brand Breakthrough Mastermind for an exclusive mentorship to move your ideas into action. FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie Connect with Mallika She is an award-winning brand strategist, confidence-stirring mentor, and dynamic speaker. With years of experience working with big-name brands like L’Oreal and Oil of Olay, she now helps women entrepreneurs get clear on their brand message, find their power niche, and build their business empire. Instagram: @mallikamalhotra.co LinkedIn: Mallika Malhotra Website: mikifoto.com Connect with Nina Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibsonco Website: ninagibson.co
Tue, August 02, 2022
Imposter Syndrome and the Real Me
Have you ever worried that if people get too close to you or your business they will see the real you and won’t want to be your friend or client anymore? Well, join me in today’s episode of the Elevated Visibility Podcast as we dive into this nitty-gritty side of life. I’ll show you some sneak peeks into the real me and discuss my relationship with Imposter Syndrome. In this episode: My “origin story” and the real reasons behind my Imposter Syndrome The real me and the importance of a space to talk about real things What the most successful brands do to sell their products and services The way I’ve dealt with my Imposter Syndrome and what I’ve learned from it Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion. Resources & Links Want to know more about what your Human Design is? Get your chart here . FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie Connect with Nina Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibsonco Website: ninagibson.co
Tue, July 19, 2022
Toxin-Free Living with Michelle Reynolds
In today's episode of Elevated Visibility, we have an amazing guest, my friend, Michelle Reynolds. We’re talking about following our gut and pursuing our dreams, empowering women to take control of their health, lives, and businesses, a holistic approach to toxin-free living and improving our health , and much more! In this episode: Michelle’s inspiring story of becoming a nurse despite being told she couldn’t 3 tips to get started with toxin-free living Empowering women to make better choices Clean Beauty: toxin-free skincare and makeup The inside scoop on Michelle’s toxin-free living membership-based community (coming in the fall) Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion. Resources & Links FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie CRUNCHI: The clean beauty company that Michelle works with and recommended in the episode. Check their products at crunchi.com Connect with Michelle Michelle is a toxin-free living mentor, a board-certified holistic nurse, and a married mama of three kids. She is passionate about helping women take control of their lives through toxin-free living. Instagram: @chelsbewell Connect with Nina Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibsonco Website: ninagibson.co
Tue, July 12, 2022
Who I DON’T Want to Be in The Online Space
Today, on the Elevated Visibility Podcast, we’re having a really important conversation about horizontal aggression against women, especially in the online space. I’m sharing a story about a job I had over a decade ago. I was reminded of this incident the other day as I was working on a new offer that I'll be launching at the end of August. It was definitely something that I kept in my back pocket as a reminder of who I want to be and who I don't want to be in the online space. In this episode: What’s horizontal aggression against women? My experience with another professional when I first started working with SEO Professional grace and who I do NOT want to be in the online space Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion. Resources & Links FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie Connect with Nina Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibsonco Website: ninagibson.co
Tue, July 05, 2022
The Retailer Roundtable - Marketing Solutions for Product-Based Businesses
In this episode of Elevated Visibility, we are doing a special duel episode with Ruthie Sterrett from The Consistency Corner, as well as, having guest Kristen Fisher of Shop Bocu. Join our retailer roundtable as we discuss planning and marketing solutions for product-based businesses . In this episode: How Kristin, Nina, & Ruthie navigated through working in retail & eCommerce Planning your content with a framework Understanding how to allocate marketing funds Content creation from a batching perspective Tips to eliminate holiday season marketing stress Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion. Resources & Links RETAILER ROUNDTABLE WORKSHOP - empowering makers to get visible and sell more products (profitably). Join the waitlist at www.retailerroundtable.com RETAILER ROUNDTABLE IG - follow us on Instagram @ retailerroundtable Connect with Ruthie Sterrett Ruthie Sterrett is a solution-focused brand, marketing, and content strategist with experience in omnichannel retail, digital marketing, and merchandising. Instagram: @theconsistencycorner Linkedin: @Ruthie Sterrett Website: www.ruthiesterrett.com Connect with Kristin Fisher Kristin Fisher is the Founder and Ceo of Bocu. She is an experienced corporate retail merchant turned entrepreneur and retail coach for makers and retailers. Instagram: @shopbocu Linkedin: @kristinhurd-fisher Website: www.shopbocu.com Connect with Nina Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibsonco Website: ninagibson.co
Tue, June 28, 2022
Health and Wellness over 40 with Kathy Mead Fronheiser
In this episode of Elevated Visibility, we’re having our first guest, my very good friend, Kathy Mead Fronheiser. We are going to chat about being a woman entrepreneur, health and wellness for women over 40, and navigating the mompreneur online world when you’re not a mom. In this episode: How Kathy started as an entrepreneur and Health Coach Health and wellness for women over 40 Accepting the changes you see in your body Small improvements that can bring big results Navigating the online mompreneur world when you’re not a mom Finding a community that supports you Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion. Resources & Links FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie Connect with Kathy Kathy Mead Fronheiser is a wellness coach for busy women over 40. She has a master's degree in Exercise Science and has been a certified health coach for over 15 years. Instagram: @kathy_mead_fronheiser Website: kathymeadfronheiser.com Connect with Nina Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibsonco Website: ninagibson.co
Tue, June 21, 2022
My #1 Tip for Creating Drool-Worthy Blog Content
If you want to leverage the content you already have, or create new content that you know will be extremely valuable to your audience, you might be thinking of creating blog posts. But I know the idea of creating long-form content can be completely overwhelming. If when you sit down to create content for your business, you find yourself staring at your computer screen, not knowing where to start, I have a little trick for you. In this episode: Why I love creating long-form content in podcast format now Do you have to create long-form content to be able to utilize SEO? My #1 tip if you’re struggling with long-form content The power of your voice Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion. Resources & Links FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie Connect with Nina Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibsonco Website: ninagibson.co
Tue, June 14, 2022
The Most Important Aspect of Your Visibility Strategy
Today, in The Elevated Visibility Podcast, we're going to talk about THE MOST important thing when it comes to content creation and your business. The most important thing you can do for your visibility strategy this year and beyond. When I stepped back and thought about what I wanted for my business and my life, and embraced this thing, it was completely life-altering. In this episode: The most important thing you can do for your visibility strategy The one mistake I made when creating content and showing up Creating visibility without sacrifice Tips for showing up authentically for your audience Getting clear on these 3 things for you and your business Why is all of this important for SEO? Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion. Resources & Links FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie Connect with Nina Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibsonco Website: ninagibson.co
Tue, May 31, 2022
3 SEO Hacks for Entrepreneurs
In today's episode of Elevated Visibility, we're going to talk about three SEO hacks for entrepreneurs. And what we're going to talk about maybe aren’t the typical things that you've heard when it comes to SEO strategy because the truth of the matter is SEO is this multifaceted beast. There are many different elements that go into creating your overall SEO strategy, which will help you elevate your visibility. In this episode: Tip #1: Google Search Console Tip #2: HARO - the most underutilized SEO tool Tip #3: Your About page on your website Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion. Resources & Links FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie From Squarespace: Verifying your site with Google Search Console From Showit: Verifying your site with Google Search Console From WordPress: Verifying your site with Google Search Console How to set up Google Search Console HARO: helpareporter.com Connect with Nina Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibsonco Website: ninagibson.co
Tue, May 24, 2022
How Generational Trauma Impacted My Business
In episode 3 of Elevated Visibility, I’m getting vulnerable and sharing probably the darkest, scariest, and most vulnerable story I’ve ever shared publicly. It’s a personal story that happened before I was EVEN born AND that has impacted my life and business and still does up to this day. I think a lot of us women and entrepreneurs have these stories, beliefs, or narratives that we tell ourselves and that prevent us from stepping into our truest, fullest, most authentic selves. So, let’s talk about it today and discuss ways to overcome them. In this episode: The most transformative event of my life How this event impacted my life, my family, and my business What I’m most grateful for in this entrepreneurial journey I’m in What I hope you take away from this episode CW/TW: generational trauma, WWII, death, violence, murder, assault. Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion. Resources & Links FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie Connect with Nina Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibsonco Website: ninagibson.co
Tue, May 24, 2022
What’s Holistic SEO & Why Is It Important for Your Brand?
“SEO is about connections. It's about connecting people with the content that they need to answer questions, or find a service or buy something.” Today, in episode 2 of Elevated Visibility, we are going to talk about all things Holistic SEO because when you start creating content from a foundation of Holistic SEO – a.k.a. what people are actually searching for, and looking for on these platforms. Expansive visibility creates expansive discoverability. And, SEO is the bridge that connects your amazing offer, service, or content with your next dream client. In this episode: What’s SEO? What’s holistic SEO? Why I approach SEO this way Why holistic SEO is incredibly beneficial for personal brands Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion. Resources & Links FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie Connect with Nina Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibsonco Website: ninagibson.co
Tue, May 24, 2022
Introducing The Elevated Visibility Podcast with Nina Gibson
Welcome to The Elevated Visibility Podcast! If you're an industry shaker, a dream-maker, or a female founder, LISTEN UP. Here you’ll not only find out about all things holistic SEO and marketing for your brand and business. You’ll also find some soulful storytelling and those deep connections you’ve been craving. I'm your host, Nina Gibson, a holistic SEO expert, visibility coach , search maven, and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Thanks for listening and until next time! In this episode: Understand what The Elevated Visibility Podcast is all about Get to know Nina’s personal development and entrepreneurship journeys Getting real with Nina about the story behind this podcast and episode What you can expect from the upcoming episodes Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion. Resources & Links FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie Connect with Nina Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibsonco Website: ninagibson.co
Trailer · Thu, May 19, 2022
Trailer: Elevated Visibility
It's time to simplify SEO for e-commerce and product based businesses! Elevated Visibility is THE podcast for marketing strategies, stories, and soul-searching for female entrepreneurs on what it means to be visible as business owners, women, mothers, and more. I promise you zero bullshit + 100% compassion. We’re here to demystify search engine optimization and organic marketing, and shift your perspectives around business, woo, what it means to be visibile, and so much more! Resources & Links FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie Connect with Nina Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibsonco Website: ninagibson.co
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