Sound in Marketing
Do you hear music when I say the words NBC, McDonald’s, Netflix, or State Farm? Did you sing along? You’re not alone. Brands are discovering the power and flexibility of making sound on purpose. These sound images are filed away in our subconscious; ready to be recalled at any time. Remember TripleDent Gum? Let’s talk about it. Subscribe to the Sound In Marketing monthly newsletter today. http://eepurl.com/gDxl6b Let’s make this world of sound more intriguing, more unique, and more and more on brand.
S8 E133 · Tue, April 29, 2025
The Transaction Tone
POS sounds; what are we trying to say about our brand experience as our customers are literally checking out? If the last thing a customer hears is an annoying beep, what does that say about the brand experience? In this episode, I challenge brands to explore the overlooked world of POS sounds. An on-brand transaction tone doesn’t just signal the end of a sale- it shapes future customer loyalty and long-term spending. Referenced in the episode are: Fixing Retail’s Weakest Link: Payment, a study by Sentient Decision Science- https://www.sentientdecisionscience.com/sentient-decision-science-lab/publications/fixing-retails-weakest-link-payment/ Trader Joe’s Reddit strand referenced- https://www.reddit.com/r/CasualConversation/comments/9yydm2/trader_joes_changed_the_sound_that_their_credit/ What Do the Bells Mean at Trader Joe’s? From Inside Trader Joe’s Podcast- https://www.youtube.com/watch?v=qJlZpH9pmFY Coca Cola Happy Beep Sound- https://www.youtube.com/watch?v=6kucuxCN6x0 Want more listening suggestions? Here are a few relevant Sound In Marketing episodes to dig into. POS: Retail’s Weakest Link- dig into this study on the effectiveness of POS sounds. https://pod.link/1467112373/episode/cb17fdb7df82c01d3e055839409fa15a The World’s Loudest Chips Bag- SunChips made a completely compostable chip bag, which was great. But it was loud...too loud. https://pod.link/1467112373/episode/3520335b9f34509c17173b38153555db Sound in the Shopping Experience- Interac, a Canadian debit card company, used sound to help their customers shop more mindfully. https://pod.link/1467112373/episode/fbcde37d720263d845f8c43e742e1e6d Another big thanks to Sentient Decision Science for providing preliminary research on the subject of POS Sounds. I hope to see more and more studies to come. Thank you also to Artlist.io and Pixabay for being such a great
S8 E131 · Tue, March 25, 2025
The Ultimate Playlist
Before Purses By Moms could expand, it needed to boost brand recognition and inspire more ambassadors. DreamrProductions created a strategic music playlist and carefully curated copy to make the mission and message unforgettable. Thank you again to Artlist.io for being such a great musical and sound effects resource. Follow the link to Spotify to hear the COMPLETE Purses By Moms Ultimate Playlist collection. https://open.spotify.com/playlist/4DF6lbyCwD5naJg9RqSpIO?si=ddUy5zbnRQGqSwM-M99McQ Want more Sound In Marketing? Here are a few episode suggestions to dig into. Left Coast Airlines- a fictitious company to prove a real sound in marketing solution https://pod.link/1467112373/episode/c2b571b3cf004e44febfe3cc702db5ac What Is Sonic Branding With Examples- a little more deep dive into what sonic branding is all about. https://pod.link/1467112373/episode/6e7d9035c9c75f10aa0c6527676db39c Sound In the Shopping Experience- how one company used music to attract more mindful spending. https://pod.link/1467112373/episode/fbcde37d720263d845f8c43e742e1e6d Sonic Branding For The Small Business- sound is available and accessible to brands both big and small. https://pod.link/1467112373/episode/8682a952062dd3da724b09ab914a1b32 --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b . Want your very own Make Sound On Purpose mug? You can find it here . For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 . Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/ <a href='
S8 E131 · Tue, February 25, 2025
Season Eight Teaser
Here’s a sneak peek of season eight of the Sound In Marketing Podcast. Sonic Branding: Case Studies, Context, and Clarity. In the meantime, check out these past episodes that we’ll be circling back to very soon. Time to study up and buckle down. Season eight is gonna be fun! The Sound of General Motors Part One https://pod.link/1467112373/episode/c1638e490fbe451c155f9be6e5f59e59 Part Two https://pod.link/1467112373/episode/01f223acffb05c6e8e77c7caca599838 POS; Retails Weakest Link https://pod.link/1467112373/episode/cb17fdb7df82c01d3e055839409fa15a What Is Sonic Branding Part One https://pod.link/1467112373/episode/a94caa891a29c7fc899752c284434c1a Part Two https://pod.link/1467112373/episode/cb5a9f0a9dd9de40c9e0b72fc7459eea Are Jingles Better Than Sonic Logos https://pod.link/1467112373/episode/802cc22f09bb7bce71f87818ae12e528 Left Coast Airlines https://pod.link/1467112373/episode/c2b571b3cf004e44febfe3cc702db5ac Sound In The Shopping Experience https://pod.link/1467112373/episode/fbcde37d720263d845f8c43e742e1e6d The Home Depot Orange Song Part One https://pod.link/1467112373/episode/816969fd36fbb1f9c25b94d00b576386 Part Two https://pod.link/1467112373/episode/4d68a8f42d5d81d41b08b13b7320d1f3 Also mentioned in this episode, Ad Infinitum’s season finale episode The State of Sonic Branding. https://pod.link/1712384143/episode/c2613c43f6094d8d6c9a3eabdc92aa49 — For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b . For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 .</
S7 E130 · Tue, January 21, 2025
Season Seven Recap
Season Seven of the Sound In Marketing podcast is a wrap. Season Eight won’t be far behind. Check out some of season seven’s highlights and catch a sneak peek of what’s to come. Episodes referenced in order: Left Coast Airlines Insurance Jingles...Why? What Is Sonic Branding With Examples The World's Loudest Chips Bag Vegas Needs a Sound Strategy From strategic soundscapes and product design to the impact of viral content, last season was packed full of fun examples and thought musings in the world of sound strategy. I repurposed many of my articles into episodes, created an entirely fictitious company to prove a point, and documented a few personal sound experiences. SEASON EIGHT COMING SOON! Want your very own Make Sound On Purpose mug, t-shirt, or sweatshirt? You can order one here ! — For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b . For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 . Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/ https://www.youtube.com/@Dreamrproductions
S3 E129 · Tue, August 27, 2024
Vegas Needs a Sound Strategy
What if Vegas used sound to invite rather than disorient? Would a sound strategy even make a difference? You can find my original article here . To listen to some musical inspiration referenced within the episode, check out my Spotify playlist . Thank you to Artlist for your wide variety of SFX and lovely background music. Thank you also to Vegas for being the noisy inspiration for this rabbit hole of a thought. --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b . For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 . Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/ https://www.youtube.com/@Dreamrproductions
S7 E128 · Tue, July 30, 2024
The World's Loudest Chips Bag
Saving the planet is a good thing, but sometimes bag design blunders can cost you greatly. SunChips made a completely compostable chip bag. But it was loud...too loud. You can find the original article the episode inspired here . Thank you to Artlist for your wide variety of SFX and lovely background music. Thank you also to Sun Chips who made this sound study so interesting. As promised, here are some links referenced in the episode. One pilot states it’s louder than his cockpit. The bag was just too darn loud . Scientific warning of noise being dangerous . Dip in revenue of 11%. The fix . --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b . For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 . Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/ https://www.youtube.com/@Dreamrproductions
S7 E127 · Tue, June 25, 2024
Ocean Spray, TikTok, and Fleetwood Mac
This episode follows an unusual tale about TikTok’s 2020 viral Ocean Spray video about a juice-drinking, long-board riding, tunes-groovin’ dude whose truck broke down. You can find the original article that the episode inspired here . Thank you to Nathan Apocada for supplying such a great story and to Artlist for its lovely selection of background music that was used throughout this episode. As promised, here are links to all things referenced: Ocean Spray's Viral Video article- https://www.digitalshelfinstitute.org/blog/ocean-spray-viral-tiktok# Fleetwood Mac tripled sales article- https://www.latimes.com/entertainment-arts/music/story/2020-10-01/tiktok-star-triples-sales-of-fleetwood-mac-dreams TikTok parody 1- https://www.tiktok.com/@kjp/video/6879099764047236357 TikTok parody 2- https://www.tiktok.com/@adamraycomedy/video/6883339046320442629 TikTok parody 3- https://www.tiktok.com/@santabarbarasheriff/video/6881633911114386693 Sacramento River Fun Fact- https://en.wikipedia.org/wiki/Sacramento_River#History --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b . For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 . Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/ https://www.youtube.com/@Dreamrproductions
S7 E126 · Tue, May 28, 2024
Shoptalk 2024; How Authenticity Wins For Brands Like PacSun, Crocs, And Mattel In Today's Retail Marketing Space
In a world of seamless experiences and omnichannel engagements, there’s a lot more to navigate than there was even 20 years ago. Thank you to my guest Joe Laszlo, Head of Content US for Shoptalk , and to the entire team at Shoptalk for allowing me to join the conversation. Thank you also to Artlist for your lovely selection of background music that was used throughout this episode. Shoptalk 2024 is a global conference that focuses on the retail industry and how they are navigating the world of marketing and advertising. --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b . For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 . Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/ https://www.youtube.com/@Dreamrproductions
S7 E125 · Tue, March 26, 2024
Insurance Jingles...Why?
How did the insurance jingle survive the commercial jingle massacre? Thank you to Twenty Thousand Hertz for allowing me to reboot their episode Insurance Jingles…Why? This episode was produced by me back in March 2023 and was their 3rd most downloaded episode of the year! If you haven’t heard of 20k before, go subscribe immediately. You won’t be disappointed. Like Sound In Marketing, they focus on the wonder of sound in a very fun and accessible way with amazing skill and craft. Not sure what episodes to start with? My faves are, Tudum! , I’m Lovin’ It , and Soundalikes . You’re welcome. --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b . For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 . Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/ https://www.youtube.com/@Dreamrproductions
S7 E124 · Tue, February 27, 2024
What Is Sonic Branding With Examples
One of the biggest reasons that sonic branding isn’t used more frequently is that brands don’t understand what it is. In this episode, I try to simplify sonic branding with real-life examples put into context. Interested in learning more? You heard a snippet of Sound In Marketing Learning's " Sound's Power and Influence in Marketing " course that's full of insight and ideas. I have both a video course and an Ebook version for whichever might work best. Thanks to Artlist’s library of sound effects and McDonald's, State Farm, and Nationwide for always having great sonic branding work to use for examples. This episode was a reboot and a rework from a previous article that I wrote back in 2022. --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b . For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 . Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/ https://www.youtube.com/@Dreamrproductions
S7 E123 · Tue, January 23, 2024
Left Coast Airlines
Dreamr Productions created a fake company to demonstrate a real sound in marketing solution. Thank you to my brilliant voice actors who brought this fake story to life. You can hire them for your next project through the links found below. Jodi Krangle, LCA’s brand voice, can be found at Voice Overs and Vocals . You should also check out her podcast Audio Branding . David Cole, my amazing CMO Jerry Morgan, can be found at https://davidbcole.com/ . This man's range is fantastic and his outlook on life is just the best. Adam Lofbomm, or Gary, the overly positive guy in the Left Coast commercials, can be found at https://adamlofbomm.com/ . And finally thanks to Jason Gilbert , or Fred, my overly negative guy in the Left Coast commercials. Jason is heavily involved in voice conversational design & a great storyteller in his own right. --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b . For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 . Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/ https://www.youtube.com/@Dreamrproductions
S7 Enull · Mon, January 22, 2024
(TRAILER) Left Coast Airlines
Episode Premiere Tuesday, Jan 23, 2024 Left Coast Airlines wanted a podcast to advertise to both new and existing customers. Dreamr Productions went a step further creating an unending universe of branded sound possibilities. Disclaimer: This episode is about a fake company but describes a real sound in marketing example with a grand slam result. To follow me, you can come find me on Linkedin , Medium , Twitter , and Facebook . Lastly, https://pod.link/1467112373 here are all the places you can find the Sound In Marketing Podcast. Spread the word and tell your friends. This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.
S6 E122 · Tue, September 19, 2023
Sound In The Shopping Experience
Sound in the shopping experience helps create trust between company and customer. It’s about building long-term ROI with customers who will return again and again. Sound matters. Thank you to my guests Matt Houghton: Director of Digital and Integrated Marketing at Interac Corp. and Val Fleur: Head of Strategy and Managing Director of Sixième Son Canada for their great insights on the world of sound in the shopping experience. Check out Sixième Son's write-up on the project here. Special thanks also to Artlist for the SFX and music by Ziv Moran Hawkins and the Jerusalem Symphony Orchestra of Artlist . To see my research sources, follow the links: https://www.academia.edu/57369350/Using_Background_Music_to_Affect_the_Behavior_of_Supermarket_Shoppers https://www.acousticbulletin.com/noise-in-shopping-centres --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b . For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 . Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/ https://www.youtube.com/@Dreamrproductions
S6 E121 · Tue, August 01, 2023
Why Brands Need Sound Strategy
Sound strategy is powerfully effective and easy to attain once you understand what it means to your brand specifically. Making sound on purpose matters. The Sound In Marketing podcast shares how. Thank you to Pixabay and Artlist for that extra SFX flavor. And thank you to Mudflow from Artlist for that stirring example of music I would not play in a mellow coffee shop. I also stuck in one of my own tracks for that “popular track” that you can’t focus on. Lastly, thank you to HAVAS and IPSOS for their studies on sound that help to make what I talk about legitimized. --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b . For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 . Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/ https://www.youtube.com/@Dreamrproductions
S6 E120 · Tue, July 25, 2023
Sound Is...
Sound is how we communicate, relate, and feel. It is one-fifth of what makes us human. Why wouldn’t we incorporate sound more strategically into our brand marketing? Check out the original article here . Thank you to Pixabay and Artlist for some great SFX fillers. I also created and slipped in a few of my own. Please note, there are no Stan’s Fans or The Pillow Factory. I made them up for demonstrational purposes. --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b . For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 . Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/ https://www.youtube.com/@Dreamrproductions
S6 E119 · Tue, February 14, 2023
POS; Retails’ Weakest Link
There are many steps in the consumer's brand journey but none more important than the last one; purchase. Let's discuss how payment sounds could be retail's weakest link. This episode was a reboot from a previous article I wrote in 2022; POS Sounds Proven to Be a Brands' Weakest Link . Thank you to Sentient Decision Science for their Pay Sounds study and the inspiration for this episode. Thank you also to Made Music for the sonic logo and functional sounds that they contributed to the study. The SFX were collected from Pixabay Sound Effects and the musical selects (other than the theme song) were from some amazing musicians on Artlist.io . --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b . For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 . Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/ https://www.youtube.com/@Dreamrproductions
S6 E118 · Tue, February 07, 2023
Sonic Branding For the Small Business
Sonic branding traditionally has been seen as a “big business thing”. But what about the little guy? Small business has just as much right to it as them and I’ll explain to you how in this episode of the Sound In Marketing podcast. This episode was a reboot from a previous article I wrote in 2023; Sonic Branding for the Small Business . Thank you to Netflix, Mastercard, Visa, Intel and McDonalds for some great sonic logo examples. Thanks also to the Shane Company and Purple mattress for some fun sensorial commercial examples. And a very special thank you to Israel Kamakawiwo'ole for his absolutely perfect rendition of Somewhere Over the Rainbow. --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b . For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 . Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/ https://www.youtube.com/@Dreamrproductions
S6 E117 · Tue, January 17, 2023
3D Audio; Following The Sound
We naturally listen to sound in 3D. Why not harness that element within ads? This episode was a reboot from a previous article I wrote in 2022; How Does 3D Audio Better Communicate and Engage With A Brand Audience . Special thanks to Tanvi Phadke and the team at Studio Resonate for your hard work in developing better and better 3D audio ad experiences. For more info on creating 3D in your audio ads, you can find them here . --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b . For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 . Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/ https://www.youtube.com/@Dreamrproductions
S6 E116 · Tue, January 10, 2023
Marketing Past COVID With Sound
COVID has brought emotion to the forefront. Now is not the time to sell but to relate, learn, and grow. How can we do that through sound in marketing? This episode was a re-boot from an article with the same name that I wrote back in 2021. Thanks to Pixabay Sound Effects , Old Radio World , and NPR for some great clips. The musical examples listed in order of appearance are; Fairy Tale, Untitled Sound Logo, Satisfying Ending Logo, Sun Salutation, Along Came a Spider, and Bonus Round. You can also find the musical examples on Songtradr. --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b . For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 . Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/ https://www.youtube.com/@Dreamrproductions
S6 E115 · Tue, January 03, 2023
Are Jingles Better Than Sonic Logos
What’s the difference between a jingle and a sonic logo? Is one better than the other? We’ll dig into that in this episode of the Sound In Marketing Podcast. This episode was a reboot of an article I wrote back in 2019. Thank you to Audio Hero for all those fun filler sound effects. To Meow Mix, Kit Kat, Volkswagen, Tostitos, and Pringles for some excellent examples, and to Lucas/McFaul agency, Michael Levine, Trio, Made Music, and Massive Music for actually creating these iconic songs and sounds. Throughout this episode, I’ve also sprinkled some of my own examples in there. If you can spot them let me know. --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b . For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 . Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/ https://www.youtube.com/@Dreamrproductions
S6 E114 · Tue, December 20, 2022
What Does A Black T-Shirt Sound Like
What does a black T-shirt sound like? Or should it sound like anything at all? This episode brought up so many interesting questions with no right or wrong answers. This episode was a re-boot from an article with the same nam e that I wrote back in 2020. Thanks to Charles Balderston and Jerremy Laesser for their great conversation and thought provoking insights. Thank you also to Free Clip sounds for the sprinkling of flavor here and there. The experimental sound of a black t-shirt and other “sound effects” was pieced together by Dreamr Productions. --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b . For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 . Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/ https://www.youtube.com/@Dreamrproductions
S6 E113 · Tue, December 13, 2022
The Sound Of Sadness
What does sadness sound like? Could limiting our sad music intake save us from depression? This episode was a re-boot from an article with the same nam e that I wrote back in 2021. Thanks to Artlist’s library of killer musicians for Beach Day by Max Hixon (my summertime example) and Catnip Addict by Bunker Buster (my lowkey summertime example). I also snuck my own tracks in there. Anthem as my happy music example and Heartbreak as my devastatingly depressing example. Oh and those chords progressing from sad to happy, that was me too. --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b . For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 . Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/ https://www.youtube.com/@Dreamrproductions
S5 E112 · Tue, September 27, 2022
The Sound of a Nation (Part Two)
We dig deep into cross-cultural exploitation and global pride. Thank you again to my guest Sgt. Major Denver Dill from Westpoint Academy for some powerful examples of how music unites us in good times and in bad. To listen/watch the examples listed in this episode, here are some links: Andriy Khlyvnyuk, lead singer of the Ukrainian band Boombox ended his World Tour early to fight for his country. When the streets were bare in Kiev, he took to Instagram and recorded himself singing the Ukrainian folk song The Red Viburnum in the Meadow in the empty streets of Kiev. This was the result. https://www.instagram.com/p/Cae5TydPAxh/ https://www.youtube.com/watch?v=lu8m5FA2nL8 https://www.youtube.com/watch?v=saEpkcVi1d4 Here’s the article explaining how Pink Floyd got involved: https://www.rollingstone.com/music/music-news/pink-floyd-hey-hey-rise-up-1334338/ The amazing little girl singing Let it Go in a Ukrainian bunker: https://www.youtube.com/watch?v=9VpDjKSSJQ8 Here’s the link for the theremin story: UN Reveals Theremin Bug What happens when you mix sound and national identity? I learned some fascinating info when I spoke with Sgt. Major Denver Dill from Westpoint Academy about music and military. --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b . For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 . Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/ https://www.youtube.com/@Dreamrproductions
S5 E111 · Tue, September 20, 2022
The Sound of a Nation (Part One)
What happens when you mix sound and national identity? I learned some fascinating info when I spoke with Sgt. Major Denver Dill from Westpoint Academy about music and military. --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b . For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 . Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/
S5 E110 · Tue, September 06, 2022
Sound Aged Cheese (Part Two)
Can you change the molecular structure of a Cheez-It through music and does it actually change the flavor? Here are some great reference links in regards to Steve Keller and I's Aged By Audio conversation: https://spoonuniversity.com/lifestyle/cheez-it-pandora-aged-by-audio https://www.sxmmedia.com/insights/why-emotionally-driven-audio-works https://shop.cheezit.com/ https://blog.siriusxm.com/cheez-it-aged-by-audio/ https://www.linkedin.com/pulse/cheez-it-x-pandora-aged-audio-inside-alchemy-steve-keller/ --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b . For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 . Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/
S5 E109 · Tue, August 30, 2022
Sound Aged Cheese (Part One)
Ever wondered what happens when you play hip-hop music to cheese for 6 and a half months? Steve Keller of Pandora Studio Resonate spells it out with a partnership they did with Cheez-It. Here’s some great reference links in regards to the Aged By Audio project: https://spoonuniversity.com/lifestyle/cheez-it-pandora-aged-by-audio https://www.sxmmedia.com/insights/why-emotionally-driven-audio-works https://shop.cheezit.com/ https://blog.siriusxm.com/cheez-it-aged-by-audio/ https://www.linkedin.com/pulse/cheez-it-x-pandora-aged-audio-inside-alchemy-steve-keller/ --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b . For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 . Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/
S5 E108 · Tue, August 23, 2022
The Home Depot Orange Song (Part Two)
Brand voice is no longer just about the copy. Case in point, The Orange Song by Home Depot and Rory Doggett. Lisa Destefano, former VP of Brand Marketing and Creative at Home Depot, and I conclude our discussion on “the sound of doing”. --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 . Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/
S5 E107 · Tue, August 16, 2022
The Home Depot Orange Song (Part One)
Did you know The Home Depot has a song that hey’ve been using since 2013? Lisa Destefano, former VP of Brand Marketing and Creative at Home Depot, and I talk about sensory marketing and how the song came about. --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 . Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/
S5 E106 · Tue, August 09, 2022
The Aflac Duck (Part Two)
Tom and Eric only had “ears” for Gilbert Gottfried when they were choosing a spokesvoice for Aflac. Honestly, who could quack the name better? This week, I concluded my talk with Tom Amico and Eric David, the creators of the Aflac duck. For more on Tom and Eric’s work, check out TomAndEric911.com . --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 . Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/
S5 E105 · Tue, August 02, 2022
The Aflac Duck (Part One)
Humor is pretty popular with insurance commercials these days. But back in 2000, there was only the duck. This week, I spoke with Tom Amico and Eric David, the creators of the Aflac duck. For more on Tom and Eric’s work, check out TomAndEric911.com . --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 . Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/
S5 E104 · Tue, July 26, 2022
Chevy Silverado’s Walter the Cat (Part Two)
What do a cat and Big Rock Candy Mountain have to do with Chevy trucks? Listen in as I spoke with Jane Hussar, Chevrolet Silverado Advertising Manager. Fun commercial examples are sprinkled within. Walter in Winter: https://www.youtube.com/watch?v=a3ta5Q3ITUc Walter At the Lake: https://www.youtube.com/watch?v=VhFkPvfjs60 --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b . For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 . Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/
S5 E103 · Tue, July 19, 2022
Chevy Silverado Walter the Cat (Part One)
Bringing in a cat to act like a dog was the new “hmm” that Chevy Silverado needed. Jane Hussar, Chevrolet Silverado Advertising Manager and I discussed how it all came about. Walter in Winter: https://www.youtube.com/watch?v=a3ta5Q3ITUc Walter At the Lake: https://www.youtube.com/watch?v=VhFkPvfjs60 --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b . For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 . Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/
S5 E102 · Tue, July 12, 2022
The Sound of NPR Ads (Part Two)
Even in the background, music can be used in subtle ways to invoke different stories. When National Public Media (NPM) is designing NPR ads, music is just one of the characters in their story. You're not being sold to- you're being told a story. For more on what NPM is doing check out www.nationalpublicmedia.org for more information. --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b . For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 . Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/
S5 E101 · Tue, July 05, 2022
The Sound Of NPR Ads (Part One)
Ever notice how the NPR ads flow so seamlessly with the programming? It's on purpose and it's thanks to NPM. National Public Media works hard to make every ad relatable, intentional, and engaging. We kick off season Five of the Sound In Marketing Podcast with an interview about corporate sponsorship advertising. My guests were Sara Barbour and Shannon Boerner of NPM. For more on what NPM is doing check out www.nationalpublicmedia.org for more information. --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b . For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 . Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/
S4 E100 · Tue, December 14, 2021
What I've Learned... So Far
You made it to episode 100!! I wanted to write this one in the form of a “What I did on my summer vacation” paper so here goes. In this 100th episode, I traced the path that led the Sound In Marketing podcast to what it is today- a collection of thoughts, interviews, and musings on sensory marketing, sonic branding, immersive customer experiences, social audio, and AI to name a few. Thank you to all of you who have supported the podcast so far. I truly appreciate that you enjoy listening and love your feedback and suggestions. There's still so much more to find and discover and teach. So stay with me because there are plenty more episodes to come. For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b . For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 . Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/
S4 E99 · Tue, December 07, 2021
What Is Audio Content in Conversational AI (Part Two)
How can audio content help to make our lives easier? We only have 24 hours in the day. But with audio our to-do's can be multi-tasked. We are granted the gift of new time within our day. In Episode 99 of the Sound In Marketing Podcast, Ron Jaworski of Trinity Audio about: Customizing ad spend to appropriate content. Keeping the engagement going within audio content, Innovation and where we were just 15 years ago. As referenced in the episode, here’s the example Ron mentioned about his latest campaign showing how to create native advertising. https://www.trinityaudio.ai/trinity-demo --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b . For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 . Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/
S4 E98 · Tue, November 30, 2021
What is Audio Content in Conversational AI (Part One)
We only have 24 hours in the day but with the ability to listen to our content rather than look at it, somehow we are granted new time within our day. In Episode 98 of the Sound In Marketing Podcast, Ron Jaworski of Trinity Audio and I talk about it. Some of the topics we discussed: How do we use a cross-modal strategy to retain information best within audio? How does podcast advertising work with conversational AI? What are some new outlets for audio experience advertising ? As referenced in the episode, here’s the example Ron mentioned about his latest campaign showing how to create native advertising. https://www.trinityaudio.ai/trinity-demo --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b . For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 . Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/
S4 E97 · Tue, November 23, 2021
What Is A Dynamic Ad (Part Two)
In Episode 97 of the Sound In Marketing Podcast, I conclude my chat with Sam Crowther of A Million Ads . We discussed relevancy and connection in ads, synthetic voice, and the creativity of dynamic ads in real time. --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 . Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/
S4 E96 · Tue, November 16, 2021
What Is A Dynamic Ad (Part One)
In Episode 96 of the Sound In Marketing podcast, I talked with Sam Crowther of A Million Ads . We discussed the actual definition, utility, and the three drivers for human attention (personal relevance, contextual relevance, and threat). --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 . Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/
S4 E95 · Tue, November 09, 2021
What is Sensory Perception (Part Two)
Sensory experiences are not limited to one sense or one moment. Lots of factors are at play and that's what Alejandro and I talk about in Episode 95 of the Sound In Marketing Podcast. Alejandro Salgado is the owner and founder of Atrianna, a tech company for market insights generation and predictions. https://atrianna.com/ We talked about telling a story through the product packaging, the 4 moments of experience, how design and future practicality go hand in hand, breaking down what imagery actually is, and universal subjectivity. --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b . For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels Pod.Link: https://pod.link/1467112373 . Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/
S4 E94 · Tue, November 02, 2021
What is Sensory Perception (Part One)
In episode 94 of the Sound In Marketing Podcast, I talked with Alejandro Salgado of Atrianna , a tech company for market insights generation and predictions. We talked about the definition of sensory perception, reality being a holistic feeling, our human simplification through categorization, and how you can actually retrain the senses to perceive correctly after an injury. For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. For any further inquiries, you can find me at Dreamr Productions www.dreamrproductions.com , Sound In Marketing Learning www.soundinmarketing.com , Linkedin , Twitter , and Facebook . You can also email me at jeanna@dreamrproductions.com . This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.
S4 E93 · Tue, October 26, 2021
What Is Synthetic Voice (Part Two)
What Is Synthetic Voice (Part Two) with Rupal Patel of VocalID. We talked about how the human element in machine learning is absolutely necessary, hesitant adopters, the broader voice ability, and the accessibility to brands of all sizes. To learn more about Rupal and her company, follow her on Linkedin and Twitter . For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. For any further inquiries, you can find me at Dreamr Productions www.dreamrproductions.com , Sound In Marketing Learning www.soundinmarketing.com , Linkedin , Twitter , and Facebook . You can also email me at jeanna@dreamrproductions.com . This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.
S4 E92 · Tue, October 19, 2021
What Is Synthetic Voice (Part One)
What Is Synthetic Voice (Part One) with Rupal Patel of VocalID. We talked about how synthetic voice can help those with disabilities and give a voice identity, utility vs. humanity, and concatenate speech synthesis vs. machine learning models. To learn more about Rupal and her company, follow her on Linkedin and Twitter . For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. For any further inquiries, you can find me at Dreamr Productions www.dreamrproductions.com , Sound In Marketing Learning www.soundinmarketing.com , Linkedin , Twitter , and Facebook . You can also email me at jeanna@dreamrproductions.com . This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.
S4 E91 · Tue, October 12, 2021
What Is Sonic Branding (Part Two)
In Episode 91 of the Sound In Marketing podcast, I talked with Daniel Jackson of Sonicbrand . We talked about the importance of intentionality in your sound strategy, perception of quality based on industry, music’s purpose being to provide emotional context, how sonic branding is incredibly subjective, and the trick is in the execution. For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. For any further inquiries, you can find me at Dreamr Productions www.dreamrproductions.com , Sound In Marketing Learning www.soundinmarketing.com , Linkedin , Twitter , and Facebook . You can also email me at jeanna@dreamrproductions.com . This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.
S4 E90 · Tue, October 05, 2021
What Is Sonic Branding (Part One)
In episode 90 of the Sound In Marketing podcast, I talked with Daniel Jackson of Sonicbrand about the power of sonic branding being in its ability to be distinct, memorable, flexible and honest elements of brand identity and experience. However, this doesn’t happen without a sound strategy and proper management of the assets created. For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. For any further inquiries, you can find me at Dreamr Productions www.dreamrproductions.com , Sound In Marketing Learning www.soundinmarketing.com , Linkedin , Twitter , and Facebook . You can also email me at jeanna@dreamrproductions.com . This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.
S4 E89 · Tue, September 28, 2021
What Is Sensory Marketing (Part Two)
In Episode 89 of the Sound In Marketing Podcast, I concluded my conversation with Simon Faure Field of Equal Strategy . We talked about customer service and tapping into a sensorial perspective to create a real connection. For more information on Simon and his company, go to Linkedin , Equal Strategy ’s website or you can email him at simon.faure-field@equalstrategy.com . Subscribe to the Sound In Marketing monthly newsletter for podcast updates and more sound in marketing news. If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin , Twitter , and Facebook . Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends. The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.
S4 E88 · Tue, September 21, 2021
What Is Sensory Marketing (Part One)
In Episode 88 of the Sound In Marketing Podcast, I talked to Simon Faure Field of Equal Strategy . We talked about making sure brands have an engagement perspective within new and existing company systems alongside the functionality perspective. For more information on Simon and his company, go to Linkedin , Equal Strategy ’s website or you can email him at simon.faure-field@equalstrategy.com . Subscribe to the Sound In Marketing monthly newsletter for podcast updates and more sound in marketing news. If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin , Twitter , and Facebook . Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends. The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.
S4 E87 · Tue, September 14, 2021
What Is Voice Gaming (Part Two)
In episode 87 of the Sound In Marketing Podcast, I concluded my talk with Nick Sawka of Voice Spark Live about voice gaming. We talked about how to incorporate voice gaming into existing IP’s, how your customers already interact with VoiceFirst, and invest internally on developing a strategy. If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin , Twitter , and Facebook . Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends. The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.
S4 E86 · Tue, September 07, 2021
What Is Voice Gaming (Part One)
In episode 86 of the Sound In Marketing Podcast, I talked about Nick Sawka of Voice Spark Live about voice gaming, what it is, creating a comfortable environment for the players, accessibility, creativity, and using time “effectively”. If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin , Twitter , and Facebook . Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends. The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.
S4 E85 · Tue, August 31, 2021
What Is Connected Voice Mobility (Part Two)
In episode 85 of the Sound In Marketing podcast, I concluded my conversation with Adam Emfield of Cerence . We talked about new tech coming, privacy issues being addressed, multi-modality, and building trust within electric and self-driving vehicles. To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com . If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin , Twitter , and Facebook . Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends. The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.
S1 E84 · Tue, August 24, 2021
What is Connected Voice Mobility (Part One)
In episode 84 of the Sound In Marketing podcast, I spoke with Adam Emfield of Cerence about holistic and seamless experiences, consistency, and the risks of outsourcing your brand voice. To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com . If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin , Twitter , and Facebook . Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends. The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.
S4 E83 · Tue, August 17, 2021
What Is Branded Podcasting (Part Two)
In episode 83 of the Sound In Marketing podcast, I concluded my interview with Jenn Dudley of Dante32 . We talked about building a brand asset through podcasts, focusing on the brand story, and amplifying future marketing strategies. To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com . If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin , Twitter , and Facebook . Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends. The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.
S4 E82 · Tue, August 10, 2021
What Is Branded Podcasting (Part One)
In episode 82 of the Sound In Marketing podcast, I talked with Jenn Dudley of Dante32 . We talked about how podcast ads and branded podcasts are “the ads you “actually” want to listen to.” We talked about the difference between a dedicated podcast and advertising on one, the difference between entertaining and selling, and how a podcast is a long-term brand equity investment. To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com . If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin , Twitter , and Facebook . Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends. The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.
S4 E81 · Tue, August 03, 2021
What Is Measuring the Value of Sound (Part Two)
In episode 81 of the Sound In Marketing podcast, I concluded my interview with Damian Scragg of Veritonic . We talked about how customized sound is a long game, how brands shift to sound investments, and the importance of analyzing your market now rather than later. To check out my interview with Scott Simonelli, CEO of Veritonic, check out Episode 15 and 16 To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com . If you’re a brand that needs help navigating the soundscape, want to get a more specific assessment of options and trends in sound or voice first or looking to create some custom and curated sound, go to www.dreamrproductions.com and let’s discuss further. If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin , Twitter , and Facebook . Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends. The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.
S4 E80 · Tue, July 27, 2021
What Is Measuring the Value of Sound (Part One)
In Episode 80 of the Sound In Marketing podcast, I speak with Damian Scragg of Veritonic . We talked about human subjectivity to musical choice is relevant but so is your target audience and the data. To check out my interview with Scott Simonelli, CEO of Veritonic, check out Episode 15 and 16 To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com . If you’re a brand that needs help navigating the soundscape, want to get a more specific assessment of options and trends in sound or voice first or looking to create some custom and curated sound, go to www.dreamrproductions.com and let’s discuss further. If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin , Twitter , and Facebook . Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends. The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.
S4 E79 · Tue, July 20, 2021
Episode 79- What Is Voice Design (Part Two)
What Is Voice Design (Part Two) with Shyamala Prayaga of the Digital Assistant Academy. We talked about the definition of conversational design, dialects, and pronunciations, and how designing voice “takes a village”. To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com . If you’re a brand that needs help navigating the soundscape, want to get a more specific assessment of options and trends in sound or voice first or looking to create some custom and curated sound, go to www.dreamrproductions.com and let’s discuss further. If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin , Twitter , and Facebook . Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends. The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.
S4 E78 · Tue, July 13, 2021
Episode 78- What Is Voice Design (Part One)
What Is Voice Design (Part One) with Shyamala Prayaga of the Digital Assistant Academy. We talked about creating natural conversation, how a good interface isn’t noticed, connection and experience, and too many options in voice assistance must be carefully assessed. To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com . If you’re a brand that needs help navigating the soundscape, want to get a more specific assessment of options and trends in sound or voice first or looking to create some custom and curated sound, go to www.dreamrproductions.com and let’s discuss further. If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin , Twitter , and Facebook . Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends. The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.
S4 E77 · Tue, July 06, 2021
Episode 77- What Is Social Audio (Part Two)
What Is Social Audio (Part Two) with Ahmed Bouzid of Witlingo . We talked about how audio has taken charge in social media, the functionality and efficiency of sound in general, and the advantages and options of a voice conversation in a post-COVID society, new Witlingo announcements, and Lingofest 2021 . To learn more about sound in marketing, check out some great resources, take some courses, and join a cool community, go to www.soundinmarketing.com . If you’re a brand that needs help navigating the sound space through research and/or a consultancy, or you’re looking to create sonic branding, go to www.dreamrproductions.com and let’s chat. If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin , Twitter , and Facebook . Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends. The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.
S4 E76 · Tue, June 29, 2021
Episode 76- What Is Social Audio (Part One)
What Is Social Audio (Part One) with Ahmed Bouzid of Witlingo . We talked about what we see social audio as now and where we see it going, the difference between audio only as opposed to multi-modal, the future of audio, and using our imaginations while keeping the importance of a familiarity factor in mind. To learn more about sound in marketing, check out some great resources, take some courses, and join a cool community, go to www.soundinmarketing.com . If you’re a brand that needs help navigating the sound space through research and/or a consultancy, or you’re looking to create sonic branding, go to www.dreamrproductions.com and let’s chat. If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin , Twitter , and Facebook . Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends. The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.
S3 E75 · Tue, June 22, 2021
Episode 75- Season Three Recap
Welcome to the Season 3 wrap up of the Sound In Marketing podcast. I’m your host Jeanna Isham, owner and founder of Dreamr Productions and Sound In Marketing Learning . I create, consult, and educate brands and individuals on the power of sound in marketing. Clips from my Season 3 interviews are as follows: Jay Kapadia of GM (00:58), Roger Kibbe of Viv Labs (02:16), Shyamala Prayaga of Digital Assistant Academy (04:27), Steve Williams, former VP of Post Production Services at Universal (05:55), Arafel Buzan and Mike Schulte of Mindshare’s NeuroLab (07:34), Audrey Arbeeny of Audiobrain (08:33), Jon Stine of the Open Voice Network (09:07), and Miya Kanzaki and Brain Ostreicher of Pandora’s Studio Resonate (10:43). Coming up in Season 4, we’ll be focusing on definitions because if you don’t fundamentally understand the industry, it’s harder to navigate it and harder to ultimately succeed. And that’s why every episode will start with What Is. Season 4 premieres Tuesday June 22nd with our first episode What Is Social Audio with Ahmed Bouzid of Witlingo . If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin , Twitter , and Facebook . Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends. The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.
S3 E74 · Tue, April 06, 2021
Episode 74- Sensory Marketing and Sonic Diversity (Part Two)
Today we conclude our conversation with Miya Kanzaki and Brian Ostreicher from Studio Resonate. They go into a little more detail about their sonic diversity initiative. Important work being done at Pandora and I applaud them! To join the initiative and/or learn more, go to https://www.standforsonicdiversity.com/ Studio Resonate is an audio-first creative consultancy at Pandora who helps advertisers bring their brands to life through audio. And the Dove Tropical Moods SoundEscape was created by a team of its members: Ali Charlesworth, Alberto Santiago Deida, Miya Kanzaki, Brian Ostreicher, Evelyn Overall, and Mya Passmore. In other news, my course Sound’s Power and Influence in Marketing is now available at www.soundinmarketing.com . I’m super happy to share with you all the years of research and knowledge that went into creating this course. I’m confident that you’ll learn a lot and my goal is that you’ll be able to easily apply it to your brand or company. So head on over to the site to preview the trailer, view the curriculum, and sign up for a dose of sound in marketing. If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin , Twitter , and Facebook . Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends. The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.
S3 E73 · Tue, March 30, 2021
Episode 73- Sensory Marketing and Sonic Diversity (Part One)
In today’s episode I talked with Miya Kanzaki and Brian Ostreicher from Studio Resonate about their recent sensorial project with Dove. With this project, they were able to harness 4 of the 5 senses. A hard feat to undertake indeed! To read more about the project here- https://www.pandoraforbrands.com/article/welcome-to-paradise-immerse-in-a-tropical-getaway-for-shower-and-bathtime Studio Resonate is an audio-first creative consultancy at Pandora that helps advertisers bring their brands to life through audio. And the Dove Tropical Moods SoundEscape was created by a team of its members: Ali Charlesworth, Alberto Santiago Deida, Miya Kanzaki, Brian Ostreicher, Evelyn Overall, and Mya Passmore. In other news, my course Sound’s Power and Influence in Marketing is now available at www.soundinmarketing.com . I’m super happy to share with you all the years of research and knowledge that went into creating this course. I’m confident that you’ll learn a lot and my goal is that you’ll be able to easily apply it to your brand or company. So head on over to the site to preview the trailer, view the curriculum, and sign up for a dose of sound in marketing. If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin , Twitter , and Facebook . Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends. The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.
S3 E72 · Tue, March 23, 2021
Episode 72- Open Voice Network (Part Two)
This episode picks up in part two of my conversation with Jon Stine of the Open Voice Network . We talked about developing neutral guidelines and structures and ethics need to be put in place for the voice-first industry at large. This will help companies and consumers find voice more “user friendly”. It will increase usage and traffic which is good for the industry as a whole. Organizations like OVN are so absolutely necessary right now in this nascent stage of voice. Check it out, support it, share it! You can also find them and Jon on Linkedin . My new course Sound’s Power and Influence in Marketing is now available at www.soundinmarketing.com . I’m super happy to share with you all the years of research and knowledge that went into creating this course. I’m confident that you’ll learn a lot and my goal is that you’ll be able to easily apply it to your brand or company. So head on over to the site to preview the trailer, view the curriculum, and sign up for a dose of sound in marketing. If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin , Twitter , and Facebook . Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends. The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.
S3 E71 · Tue, March 16, 2021
Episode 71- Open Voice Network (Part One)
Today’s episode is about the Open Voice Network with Jon Stine. We discussed questions like how do you create efficiencies in voice with the users’ perspective in mind. Voice should be an efficiency tool to accelerate business results. “Can we make voice worthy of a user’s trust?” Organizations like OVN are so absolutely necessary right now in this nascent stage of voice. Check it out, support it, share it! You can also find them and Jon on Linkedin . In other news, my course Sound’s Power and Influence in Marketing is now available at www.soundinmarketing.com . I’m super happy to share with you all the years of research and knowledge that went into creating this course. I’m confident that you’ll learn a lot and my goal is that you’ll be able to easily apply it to your brand or company. So head on over to the site to preview the trailer, view the curriculum, and sign up for a dose of sound in marketing. If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin , Twitter , and Facebook . Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends. The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.
S3 E70 · Tue, March 09, 2021
Episode 70- Creating Sonic Branding with Audiobrain (Part Two)
We conclude our conversation with Audrey Arbeeny, Founder, CEO, and Executive Producer at Audiobrain , a sonic branding agency based in New York. We talk about how sonic branding is a foundation for brand equity, how brands and other clients are treating sonic branding in their branding strategy, the crucial issue of good sound vs. bad sound, and exciting things that are brewing in the sonic branding world today. Audrey is an Emmy-award-winning sonic brander. She is also the CEO and Executive Producer of Audiobrain, a global leader in sonic branding. Audiobrain has worked with companies and on projects such as Microsoft’s Xbox 360, Google, Holland America Line, IBM, KIA Motors Corp, Bayer Healthcare, Logitech, Microsoft, Toshiba, and many more. If you want to get a hold of Audrey you can find her on Linkedin and Twitter as well as her official website Audiobrain.com . If you’re enjoying these conversations on sound in marketing then I know you’ll love this. I have a course on Sound’s Power and Influence in Marketing that you can enroll in at www.soundinmarketing.com . Years of research have gone into this course and I’m confident that you’ll learn a lot. My goal is that you’ll be able to take this information and begin applying it to your brand or company. And if you need further help, I also consult! So head on over to the site to preview the trailer, view the curriculum, and sign up for a dose of sound in marketing. If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin , Twitter , and Facebook . Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends. The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.
S3 E69 · Tue, March 02, 2021
Episode 69-Creating Sonic Branding with Audiobrain (Part One)
Today’s episode is about sonic branding. I’m joined by Audrey Arbeeny, the brain behind Audiobrain . We talked about definitions of sonic branding, intentional sound, what’s important and not important in your sound, and who’s buying. Audrey is an Emmy-award-winning sonic brander. She is also the CEO and Executive Producer of Audiobrain, a global leader in sonic branding. Audiobrain has worked with companies and on projects such as Microsoft’s Xbox 360, Google, Holland America Line, IBM, KIA Motors Corp, Bayer Healthcare, Logitech, Microsoft, Toshiba, and many more. If you want to get a hold of Audrey you can find her on Linkedin and Twitter as well as her official website Audiobrain.com . If you’re enjoying these conversations on sound in marketing then I know you’ll love this. I have a course on Sound’s Power and Influence in Marketing that you can enroll in at www.soundinmarketing.com . Years of research have gone into this course and I’m confident that you’ll learn a lot. My goal is that you’ll be able to take this information and begin applying it to your brand or company. And if you need further help, I also consult! So head on over to the site to preview the trailer, view the curriculum, and sign up for a dose of sound in marketing. You can find the Sound In Marketing Podcast on all the major podcast channels here so don’t forget to share it with your friends, follow, and rate it. More people should know about this stuff. I know you know that now. For any further inquiries, you can find me at Dreamr Productions www.dreamrproductions.com , Linkedin , Twitter , and Facebook . You can also email me at jeanna@dreamrproductions.com . This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.
S3 E68 · Tue, February 23, 2021
Episode 68- Your Brain on Podcasts (Part Two)
Today’s episode we conclude our interview with Arafel Buzan and Mike Schulte of the NeuroLab at Mindshare. We discussed the difference between memory and emotional intensity affecting the positioning of radio ads, changing the messaging based on the audio environment, the speed at which different emotions affect us, and building trust in a brand's messaging with vocal intention. For more information on Mindshare, check out their site at https://www.mindshareworld.com/ My new course Sound’s Power and Influence in Marketing is now available at www.soundinmarketing.com . I’m super happy to share with you all the years of research and knowledge that went into creating this course. I’m confident that you’ll learn a lot and my goal is that you’ll be able to easily apply it to your brand or company. So head on over to the site to preview the trailer, view the curriculum, and sign up for a dose of sound in marketing. For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com , Linkedin , Twitter , and Facebook . You can also email me at jeanna@dreamrproductions.com . Let’s make this world of sound more intriguing, more unique, and more and more on brand. This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.
S3 E67 · Tue, February 16, 2021
Episode 67- Your Brain On Podcasts (Part One)
Today’s episode is a deep dive into how the brain responds to podcasts and advertising on podcasts with Arafel Buzan and Mike Schulte of the NeuroLab at Mindshare. One specific study we hone in on is a study they did with Wondry which you can read the write-up here. https://podcastbusinessjournal.com/wondery-podcast-ads-better-at-penetrating-the-mind/ Topics we discussed were, how should brands be thinking about sound, the power of the podcast experience allowing messaging to be “self-visualized”, how the perception becomes novel when visual is extracted and how novelty produces dopamine, and echoic and iconic memory. For more information on Mindshare, check out their site at https://www.mindshareworld.com/ My new course Sound’s Power and Influence in Marketing is now available at www.soundinmarketing.com . I’m super happy to share with you all the years of research and knowledge that went into creating this course. I’m confident that you’ll learn a lot and my goal is that you’ll be able to easily apply it to your brand or company. So head on over to the site to preview the trailer, view the curriculum, and sign up for a dose of sound in marketing. For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com , Linkedin , Twitter , and Facebook . You can also email me at jeanna@dreamrproductions.com . Let’s make this world of sound more intriguing, more unique, and more and more on brand. This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.
S3 E66 · Tue, February 09, 2021
Episode 66- Sound In Cinema (Part Two)
Today’s episode we concluded our discussion on sound in cinema with Steve Williams, former VP of Sound at Universal. We discussed sound leveling, dynamic range, harmonious design, and how we can learn from movies and TV how to better market our products through careful and forefront attention to sound production. Steve also suggested a documentary that I wanted to link here. Making Waves; The Art of Cinematic Sound . I am also very excited to announce that I will be launching a course on “Sound’s Power and Influence in Marketing” in early 2021 where we’ll be discussing what sound is and where it came from, the origins of advertising, advertising today and predictions for the future, sound’s role in decision making and buying power, and how our brains process sounds to create choice and reaction. To sign up for early details, go to www.soundinmarketing.com or follow me on all the socials. For inquiries on sonic branding development or consultations, you can find me at Dreamr Productions. That’s www.dreamrproductions.com , Linkedin , Twitter , and Facebook . You can also email me at jeanna@dreamrproductions.com . For more of the Sound In Marketing Podcast, don’t forget to follow, subscribe and share. You can find us on iTunes , Spotify , Google Play , iHeart Radio , and Pandora . This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.
S3 E65 · Tue, January 26, 2021
Episode 65- Sound In Cinema (Part One)
In today’s episode, we discuss sound in cinema with Steve Williams, former VP of Sound at Universal. We discussed how sound raises the level of your end product, the differences in early sound tools as opposed to today, the relevance of home video, the COVID pivot, being mindful of the sound produced, and being sensitive to the ear. Steve has over 30 years of experience in sound and is a multi-award winner in music, TV, and film. I am also very excited to announce that I will be launching a course on “Sound’s Power and Influence in Marketing” in early 2021 where we’ll be discussing what sound is and where it came from, the origins of advertising, advertising today and predictions for the future, sound’s role in decision making and buying power, and how our brains process sounds to create choice and reaction. To sign up for early details, go to www.soundinmarketing.com or follow me on all the socials. For inquiries on sonic branding development or consultations, you can find me at Dreamr Productions. That’s www.dreamrproductions.com , Linkedin , and Facebook . You can also email me at jeanna@dreamrproductions.com . For more of the Sound In Marketing Podcast, don’t forget to follow, subscribe and share. You can find us on iTunes , Spotify , Google Play , iHeart Radio , and Pandora. This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.
S3 E64 · Tue, January 19, 2021
Episode 64- Autonomous Voice in Auto (Part Two)
In this episode, we conclude our conversation with Shyamala Prayaga from Ford, Product Owner of its Autonomous Digital Assistant. We discussed her knowledge and observations with voice in automotive, her new Digital Assistant Academy , and her predictions for the next 5 years within the voice industry. Shyamala has more than 18 years of experience designing for mobile, web, desktop, and Smart TV interfaces. Six of these have been spent designing voice interfaces for Connected Home Experience, Automotive, and Wearables. She is an active Ambassador for the Open Voice Network , bringing the value of standards to the multi-platform, multi-device, multi-use world of voice assistance. Here’s how you can learn more about Shyamala’s Digital Assistant Academy You can also find her on Linkedin and Twitter . I am very excited to announce that I will be launching a course on “Sound’s Power and Influence in Marketing” in early 2021 where we’ll be discussing what sound is and where it came from, the origins of advertising, advertising today, and predictions for the future, sound’s role in decision making and buying power, and how our brains process sounds to create choice and reaction. To sign up for early details, go to www.soundinmarketing.com or follow me on all the socials. For inquiries on sonic branding development or consultations, you can find me at Dreamr Productions. That’s www.dreamrproductions.com , Linkedin , and Facebook . You can also email me at jeanna@dreamrproductions.com . For more of the Sound In Marketing Podcast, don’t forget to follow, subscribe and share. You can find us on iTunes , Spotify , Google Play , iHeart Radio , and Pandora . This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.
S3 E63 · Tue, January 12, 2021
Episode 63- Autonomous Voice In Auto (Part One)
In this episode, I spoke with Shyamala Prayaga from Ford. She is the Product Owner for Ford’s Autonomous Digital Assistant. Shyamala has more than 18 years of experience designing for mobile, web, desktop, and Smart TV interfaces. Six of these have been spent designing voice interfaces for Connected Home Experience, Automotive, and Wearables. She has done extensive research into usability, accessibility, speech recognition, multimodal voice user interfaces, and user interfaces for research and educational use cases that have been published internationally. Shyamala is an active Ambassador for the Open Voice Network , bringing the value of standards to the multi-platform, multi-device, multi-use world of voice assistance. Here’s how you can learn more about Shyamala’s Digital Assistant Academy You can also find her on Linkedin and Twitter . I am very excited to announce that I will be launching a course on “Sound’s Power and Influence in Marketing” in early 2021 where we’ll be discussing what sound is and where it came from, the origins of advertising, advertising today and predictions for the future, sound’s role in decision making and buying power, and how our brains process sounds to create choice and reaction. To sign up for early details, go to www.soundinmarketing.com or follow me on all the socials. For inquiries on sonic branding development or consultations, you can find me at Dreamr Productions. That’s www.dreamrproductions.com , Linkedin and Facebook . You can also email me at jeanna@dreamrproductions.com . For more of the Sound In Marketing Podcast, don’t forget to follow, subscribe and share. You can find us on iTunes , Spotify , Google Play , iHeart Radio , and Pandora . This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.
S3 Enull · Mon, January 04, 2021
[BONUS] Course Announcement
I’m excited to announce the first of a series of online courses on the Fundamentals of Sound In Marketing. The first of which, Sound’s Power and Influence in Marketing is now available for pre-order at soundinmarketing.com/shop . In this first course, we'll explore sound and its origin story, advertising and what it was yesterday as well as today, sound's role in decision-making and buying power, and how your brain reacts and responds to sound. Each lesson is broken up into videos, resources, and links, and will conclude with “homework” for each section. If the homework sends your brain in a different direction of exploring your brand sound, good! My hope and goal is that the lessons will help inspire you to think independently of the lesson structure and transition into real-life application and innovation. After taking this course, students will have a fundamental grasp of sound in marketing as well as an awareness of the new sound marketing tools and platforms available. Students will understand that sound in marketing is an accessible and attainable tool for brands both big and small and that the future of brand success and relevance lies in experimentation, exploration, and diversification. The follow-up course, Exploring and Defining a Sonic Identity is anticipated for launch sometime in April. Next week, we’ll be hearing from Shyamala Prayaga where she’ll be speaking on the autonomous voice of Ford and her former course through the Digital Assistant Academy. A must listen for sure. Let’s make this world of sound more intriguing, more unique, and more and more on brand.
S3 E62 · Tue, December 29, 2020
Episode 62- Conversational AI With Bixby (Part Two)
Today I continued my conversation with Roger Kibbe , Senior Developer and Evangelist for Viv Labs, the platform behind Samsung’s Bixby 2. We talked about our growth as humans in learning how to talk to and converse with devices, the benefits voice technology has in assisting those with disabilities, contextual awareness, its ubiquitous possibilities, and the diversity and inclusion opportunities that voice holds for us all. Prior to Viv Labs, Roger founded both a voice product startup and a voice consulting firm. Prior to that, Roger spent many years leading Omnichannel technology strategy for Gap Inc and he has many years of technology consulting experience. Roger has a degree from UC Berkeley - Go Bears! For inquiries on sonic branding development or consultations, you can find me at Dreamr Productions , Linkedin and Facebook . You can also email me at jeanna@dreamrproductions.com . Sound In Marketing is now a course! I’m launching a course on “Sound’s Power and Influence in Marketing” in early 2021 where we’ll be discussing what sound is and where it came from, the origins of advertising, advertising today and predictions for the future, sound’s role in decision making and buying power, and how our brains process sounds to create choice and reaction. This is the first of a series of courses that will focus on “The Fundamentals of Sound In Marketing”. To sign up for early details, go to www.soundinmarketing.com or follow me on all the socials. For more of the Sound In Marketing Podcast, don’t forget to follow, subscribe and share. You can find us on iTunes , Spotify , Google Play , iHeart Radio , and Pandora . This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.
S3 E61 · Tue, December 22, 2020
Episode 61- Conversational AI With Bixby (Part One)
In this episode Roger Kibbe , Senior Developer and Evangelist for Viv Labs, and I discussed how Viv Labs technology is the “brain” behind Bixby, how Samsung is working to enable the world to build the best voice assistant through 3rd party developers, what makes Bixby different than the rest, contextual awareness, and cognitive bias. Prior to Viv Labs, Roger founded both a voice product startup and a voice consulting firm. Prior to that, Roger spent many years leading Omnichannel technology strategy for Gap Inc and he has many years of technology consulting experience. Roger has a degree from UC Berkeley - Go Bears! For inquiries on sonic branding development or consultations, you can find me at Dreamr Productions , Linkedin and Facebook . You can also email me at jeanna@dreamrproductions.com . Sound In Marketing is now a course! I’m launching a course on “Sound’s Power and Influence in Marketing” in early 2021 where we’ll be discussing what sound is and where it came from, the origins of advertising, advertising today and predictions for the future, sound’s role in decision making and buying power, and how our brains process sounds to create choice and reaction. This is the first of a series of courses that will focus on “The Fundamentals of Sound In Marketing”. To sign up for early details, go to www.soundinmarketing.com or follow me on all the socials. For more of the Sound In Marketing Podcast, don’t forget to follow, subscribe and share. You can find us on iTunes , Spotify , Google Play , iHeart Radio , and Pandora . This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.
S3 E60 · Tue, December 15, 2020
Episode 60- The Sound of General Motors (Part Two)
Psychoacoustics, optimal sound functionality, and why we love it in our premium vehicles. The Sound In Marketing podcast continues digging deep with Jay Kapadia, Lead Sound Design Engineer at General Motors. For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com Let’s make this world of sound more intriguing, more unique, and more on brand. Linkedin: https://www.linkedin.com/in/jeannaisham/ X: https://twitter.com/Jeanna_Isham Facebook: https://www.facebook.com/DreamrProductions/
S3 E59 · Tue, December 08, 2020
Episode 59- The Sound of General Motors (Part One)
Have you ever wondered why cars sound the way they do and the process that goes into it? The Sound In Marketing podcast digs deep with Jay Kapadia, Lead Sound Design Engineer at General Motors. For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com Let’s make this world of sound more intriguing, more unique, and more on brand. Linkedin: https://www.linkedin.com/in/jeannaisham/ X: https://twitter.com/Jeanna_Isham Facebook: https://www.facebook.com/DreamrProductions/
S2 E58 · Tue, November 24, 2020
Episode 58- Season Two Recap
Season Two is a wrap. This episode is a list of highlights I put together looking back at all the massive amount of knowledge I learned from all my spectacular guests. Season Three is premiering Tuesday December 8th with my very special guest Jay Kapadia of General Motors. You won’t want to miss it! Sound In Marketing is now a course! I’m launching a course on “Sound’s Power and Influence in Marketing” in early 2021 where we’ll be discussing what sound is and where it came from, the origins of advertising, advertising today and predictions for the future, sound’s role in decision making and buying power, and how our brains process sounds to create choice and reaction. This is the first of a series of courses that will focus on “The Fundamentals of Sound In Marketing”. To sign up for early details, go to www.soundinmarketing.com or follow me on all the socials. In order of reference in this episode: 01:23--Episode 36 and 37 I spoke with Alex Woodrich of Why Do Birds about their Hyundai Pavilion project for the 2018 Winter Olympics in South Korea. 02:56--Episode 38 and 39 I spoke with Jonathan Wolff who created the iconic Seinfeld theme. 04:37--Episode 40 and 41 was a great conversation with Vijay Iyer of AMP Sound Branding about the important question: does your music fit your brand or does your brand fit your music? 06:36--Episode 42 and 43 was with Roger Sho Gehrmann of Pandora Studio Resonate. We discussed the importance of streaming advertising and how it is a separate medium from TV and should be treated accordingly. 09:04--Episode 48 an
S1 E57 · Tue, September 29, 2020
Episode 57- Sonic Territories Explored With Sixieme Son (Part Two)
Today’s episode is the conclusion to my conversation with Valentin Fleur, Sixième Son's Head of Strategy and Managing Director of Canada. In 2020 alone, Sound in marketing is hugely important. People are not relating to brands in the same way as they did even one year ago. They are looking for transparency and honesty from brands. A more conversational-driven marketing approach is necessary for the post-pandemic consumer. A great resource for the tail end of our discussion was the 20 Thousand Hertz episode on Netflix’s “Ta Dum” which I highly recommend checking out. You can also follow and subscribe to the Sound In Marketing Podcast on iTunes , Spotify , Google Play , iHeart Radio , and Pandora , and don’t forget to share it with your friends. For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com , Linkedin , and Facebook . You can also email me at jeanna@dreamrproductions.com . Let’s make this world of sound more intriguing, more unique, and more and more on brand. This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.
S2 E56 · Tue, September 22, 2020
Episode 56- Sonic Territories Explored With Sixieme Son (Part One)
Today’s episode I spoke with Valentin Fleur of Sixième Son about sonic territory and DNA for a company or brand. Audio touchpoints are not only increasing but they are becoming smaller and smaller pockets of expression. If you have sonic territory understanding and a sonic DNA in place, you can then start building your “sonic device intimacy”. You can also follow and subscribe to the Sound In Marketing Podcast on iTunes , Spotify , Google Play , iHeart Radio , and Pandora , and don’t forget to share it with your friends. For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com , Linkedin and Facebook . You can also email me at jeanna@dreamrproductions.com . Let’s make this world of sound more intriguing, more unique, and more and more on brand. This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.
S2 E55 · Tue, September 15, 2020
Episode 55- Keri Roberts Sound Perspective (Part Two)
In today’s episode Keri Roberts and I talk about sonic branding, how to better understand it, and how to “get started” creating your brand sound. We also talked directly to the voice community about being mindful of accessibility as well as simplifying our marketing to the nonvoice community. Keri has been a very influential voice in the voice industry as the former host of the Inside Voice podcast. She also has a wonderful podcast of her own called Ordinary People Doing Extraordinary Things that I highly recommend. You can follow and subscribe to the Sound In Marketing Podcast on iTunes , Spotify , Google Play , iHeart Radio , and Pandora , and don’t forget to share it with your friends. For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com , Linkedin , and Facebook . You can also email me at jeanna@dreamrproductions.com . Let’s make this world of sound more intriguing, more unique, and more and more on brand. This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.
S2 E54 · Tue, September 08, 2020
Episode 54- Keri Roberts Sound Perspective (Part One)
In today’s episode I spoke with Keri Roberts . We spoke about inclusion and representation as well as how the voice community is advancing as a whole. Keri has been a very influential voice in the voice industry as the former host of the Inside Voice podcast. She also has a wonderful podcast of her own called Ordinary People Doing Extraordinary Things that I highly recommend. You can follow and subscribe to the Sound In Marketing Podcast on iTunes , Spotify , Google Play , iHeart Radio , and Pandora , and don’t forget to share it with your friends. For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com , Linkedin , and Facebook . You can also email me at jeanna@dreamrproductions.com . Let’s make this world of sound more intriguing, more unique, and more and more on brand. This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.
S2 E53 · Tue, September 01, 2020
Episode 53- Directional Sound with Holosonics (Part Two)
Today’s Sound In Marketing episode concludes our talk about directional sound with Holosonics’ Joe Pompei. A lot of exciting examples of what is happening in the world of directional sound as well as a lot of future thoughts. You can also follow and subscribe to the Sound In Marketing Podcast on iTunes , Spotify , Google Play , iHeart Radio , Pandora , and Stitcher and don’t forget to share it with your friends. For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com , Linkedin , and Facebook . You can also email me at jeanna@dreamrproductions.com . This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.
S2 E52 · Tue, August 25, 2020
Episode 52- Directional Sound with Holosonics (Part One)
Today on the Sound In Marketing podcast, I spoke with Joe Pompei of Holosonics about directional sound. With only $2000 seed capital, Holosonics was created to commercialize directional sound technology. Holosonics is now the world leader in providing highly directional sound products, with thousands of installations worldwide. Joe gives us some great examples of its real-life usages such as in museums, libraries, and even in outdoor billboard advertising. Don’t forget to follow and subscribe to the Sound In Marketing Podcast on iTunes , Spotify , Google Play , iHeart Radio , Pandora , and Stitcher , and don’t forget to share it with your friends. For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com , Linkedin , and Facebook . You can also email me at jeanna@dreamrproductions.com . This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.
S2 E51 · Tue, August 18, 2020
Episode 51- Intro to Amazon Alexa with Dave Isbitski (Part Two)
Today on the Sound In Marketing podcast, I concluded my talk with Amazon Alexa’s Chief Evangelist Dave Isbitski. We covered a lot of ground exploring lots of different nuances of smart speaker capabilities both for personal and business use. Believe me when I say we are nowhere near discovering all there is to know about voice but with Dave’s knowledge, this episode and the last should get you a little closer to understanding what Amazon Alexa can do. You already know your customer and you probably already have the data at hand. The difference and true power of voice marketing is that you’ve probably never had a customer who’s talking to you in the moment. For more tech talk, be sure to check out Dave’ podcast Alexa Dev Chat . You can also find him on Twitter @thedavedev as well as any of the Voice First conferences and summits that are going on all over the place right now. You can also follow and subscribe to the Sound In Marketing Podcast on iTunes , Spotify , Google Play , iHeart Radio , Pandora , and Stitcher , and don’t forget to share it with your friends. For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com , Linkedin , and Facebook . You can also email me at jeanna@dreamrproductions.com . This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.
S2 E50 · Tue, August 11, 2020
Episode 50- Intro to Amazon Alexa with Dave Isbitski (Part One)
Today on the Sound In Marketing podcast, I talked with Amazon Alexa’s Chief Evangelist Dave Isbitski. We covered a lot of ground in this episode and the next exploring lots of real-world usages for smart speakers in both personal and business use. We started as an auditory society. Talk wasn’t cheap. Talk was incredibly valuable. Let’s bring back that art of communication. For more tech talk, be sure to check out Dave’ podcast Alexa Dev Chat . You can also find him on Twitter @thedavedev as well as any of the Voice First conferences and summits that are going on all over the place right now. You can also follow and subscribe to the Sound In Marketing Podcast on iTunes , Spotify , Google Play , iHeart Radio , Pandora , and Stitcher and don’t forget to share it with your friends. For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com , Linkedin and Facebook . You can also email me at jeanna@dreamrproductions.com . This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.
S2 E49 · Tue, August 04, 2020
Episode 49- AI; Only As Good As Its Developer (Part Two)
In today’s Sound In Marketing episode, we talked about audio ethics as well as the idea of an open-source society of voice-first technology, limitations between platform accessibility, and a huge opportunity for more access to your content simply by having an intention for accessibility at the beginning. The voice community has a very unique opportunity, as a fairly new community, to really explore the inclusion of all. We could also avoid some or all of the mistakes that older communities have made thus far where cultural and societal voices have been omitted. You can also follow and subscribe to the Sound In Marketing Podcast on iTunes , Spotify , Google Play , iHeart Radio , Pandora , and Stitcher and don’t forget to share it with your friends. For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com , Linkedin and Facebook . You can also email me at jeanna@dreamrproductions.com . Let’s make this world of sound more intriguing, more unique, and more and more on brand. This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.
S2 E48 · Tue, July 28, 2020
Episode 48- AI; Only As Good As Its Developer (Part One)
In today’s Sound In Marketing episode, we talked about how AI and human operator diversity are key and that the lack of representation of people with disabilities in the machine learning workplace needs to be more fully explored. We referred to this really excellent expose that Noelle was involved with about AI technology assisting art curators in logging and documenting information. Can Robots Make Art . Truly fascinating so don’t forget to check it out. Although AI has given us the ability to document and research and log far more information than a human being can, it is still only as good as its human operator counterpart. We need to be inclusive of all in the voice-first technology industry. You can also follow and subscribe to the Sound In Marketing Podcast on iTunes , Spotify , Google Play , iHeart Radio , Pandora , and Stitcher and don’t forget to share it with your friends. For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com , Linkedin and Facebook . You can also email me at jeanna@dreamrproductions.com . Let’s make this world of sound more intriguing, more unique, and more and more on brand. This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.
S2 E47 · Tue, July 21, 2020
Episode 47- Near Range Audio Must Be Clear (Part Two)
In today’s Sound In Marketing episode, I conclude my interview with Andrew Bellavia of Knowles Corp. and Charles Balderstein of What Sounds Design .. We talked about augmented reality, personal audio experience, audio etiquette, advertising evolvement, and multimodalism. Sound advertising and multi-modal experiences are happening. Where does your company and brand fit in? For more on the Sound in Marketing podcast, you can also follow and subscribe on iTunes , Spotify , Google Play , iHeart Radio , Pandora , and Stitcher and don’t forget to share it with your friends. For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com , Linkedin and Facebook . You can also email me at jeanna@dreamrproductions.com . Let’s make this world of sound more intriguing, more unique, and more and more on brand. This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.
S2 E46 · Tue, July 14, 2020
Episode 46- Near Range Audio Must Be Clear (Part One)
In today’s Sound In Marketing episode, I spoke with Andrew Bellavia of Knowles Corp. and Charles Balderstein of What Sounds Design . We talked about cohesive audio experiences, accessibility options through hearables and hearing aids, audio augmented reality, audio ethics, gaming sound experience, and ambient pass-through. Consumers now expect premium sound experiences. A low-end sound experience presented by your brand could potentially lose a customer. For more on the Sound In Marketing podcast, you can follow and subscribe on iTunes , Spotify , Google Play , iHeart Radio , Pandora , and Stitcher and don’t forget to share it with your friends. For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com , Linkedin and Facebook . You can also email me at jeanna@dreamrproductions.com . Let’s make this world of sound more intriguing, more unique, and more and more on brand. This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.
S2 E45 · Tue, July 07, 2020
Episode 45- Voice Apps For Business (Part Two)
In today’s Sound In Marketing episode, I concluded my conversation with Ilarna Nche of Matchbox.io . We discussed the trends in the creative of voice first apps, how voice is not a replacement to marketing but an enhancement, best practice of building an app, and how content is key. Ilarna is an Alexa Champion, Samsung Bixby Premier Partner and senior software engineer at matchbox.io . She began her voice journey creating voice applications on Alexa, winning competitions and hackathons for her applications such as Music Bop Adventures. To connect with Ilarna, you can find her on twitter @Ilarna_preach . You can also follow and subscribe to the Sound In Marketing Podcast on iTunes , Spotify , Google Play , iHeart Radio , Pandora , and Stitcher and don’t forget to share it with your friends. For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com , Linkedin and Facebook . You can also email me at jeanna@dreamrproductions.com . Let’s make this world of sound more intriguing, more unique, and more and more on brand. This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.
S2 E44 · Tue, June 30, 2020
Episode 44- Voice Apps For Business (Part One)
In today’s Sound In Marketing episode, I spoke with Ilarna Nche of Matchbox.io . We spoke about pioneering voice experience technology, her experience working as a developer for Matchbox.io, the importance of brands incorporating voice applications into their marketing strategy and budgets, and the inevitable future of smart speakers and voice assistants. Ilarna is an Alexa Champion, Samsung Bixby Premier Partner and senior software engineer at matchbox.io . She began her voice journey creating voice applications on Alexa, winning competitions and hackathons for her applications such as Music Bop Adventures. To connect with Ilarna, you can find her on twitter @Ilarna_preach . You can also follow and subscribe to the Sound In Marketing Podcast on iTunes , Spotify , Google Play , iHeart Radio , Pandora , and Stitcher and don’t forget to share it with your friends. For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com , Linkedin and Facebook . You can also email me at jeanna@dreamrproductions.com . Let’s make this world of sound more intriguing, more unique, and more and more on brand. This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.
S2 E43 · Tue, June 23, 2020
Episode 43- Pandora and Sound Marketing with Roger Sho Gehrmann (Part Two)
Today’s episode, we talked about kids and how they are intuitively curious about this new voice technology and that we have a lot to learn from them. Also, we spoke about how the Pandora data and analytics is the most inclusive amount of data in the world. They are working hard to use that to position advertising appropriately and effectively. Now is the time to explore that hugely valuable data in our marketing strategy. You can follow and subscribe to the Sound In Marketing Podcast on iTunes , Spotify , Google Play , iHeart Radio , Pandora , and Stitcher and don’t forget to share it with your friends. For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com , Linkedin and Facebook . You can also email me at jeanna@dreamrproductions.com . We all make sounds. Let’s make them on purpose. Let’s make this world of sound more intriguing, more unique, and more and more on brand. This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.
S2 E42 · Tue, June 16, 2020
Episode 42- Pandora and Sound Marketing with Roger Sho Gehrmann (Part One)
Today I spoke with Roger Sho Gehrmann of Pandora. We talked about his functions at Pandora and how Pandora grew from a production advertising house to a creative agency in Studio Resonate. Advertising was born on radio and somehow along the way, we lost that skill. However with the new voice technology out there, it is vastly important for us to learn how to utilize sound in our marketing once more. Screenless technology is here. What will you sound like? You can follow and subscribe to the Sound In Marketing Podcast on iTunes , Spotify , Google Play , iHeart Radio , Pandora , and Stitcher and don’t forget to share it with your friends. For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com , Linkedin and Facebook . You can also email me at jeanna@dreamrproductions.com . We all make sounds. Let’s make them on purpose. Let’s make this world of sound more intriguing, more unique, and more and more on brand. This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.
S2 E41 · Tue, June 09, 2020
Episode 41- Does Your Sound Fit Your Brand with Vijay Iyer (Part Two)
Today’s episode concludes my interview with Vijay Iyer of Amp Sound Branding. Vijay and I discussed the importance of putting real thought into what your brand sounds like. All music and sound should be looked at not as does your brand fit to that sound, but does that sound fit to your brand. Sound creates a universal identity that breaks down barriers and interprets our human culture and societies as a whole. Culture affects technology that affects industries that affects world economies. It’s all important, it all matters, and it all must be considered. For more of the Sound In Marketing Podcast, don’t forget to follow, subscribe and share. You can find us on iTunes , Spotify , Google Play , iHeart Radio , Pandora , and Stitcher . For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultations availabilities, you can find me at Dreamr Productions. That’s www.dreamrproductions.com , Linkedin and Facebook . You can also email me at jeanna@dreamrproductions.com . This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. We all make sounds. Let’s make them on purpose. Let’s make this world of sound more intriguing, more unique, and more and more on brand.
S2 E40 · Tue, June 02, 2020
Episode 40- Does Your Sound Fit Your Brand with Vijay Iyer (Part One)
Today’s episode, I interviewed Vijay Iyer from Amp Sound Branding. Vijay brought up an excellent example to close this episode. We shouldn’t be looking at fitting our brand to music, we should be fitting the music to the brand. Check back next week for the conclusion to our chat. For more of the Sound In Marketing Podcast, don’t forget to follow, subscribe, rate, and share. You can find us on iTunes , Spotify , Google Play , iHeart Radio , Pandora , and Stitcher . For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultations availabilities, you can find me at Dreamr Productions. That’s www.dreamrproductions.com , Linkedin and Facebook . You can also email me at jeanna@dreamrproductions.com . This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. We all make sounds. Let’s make them on purpose. Let’s make this world of sound more intriguing, more unique, and more and more on brand.
S2 E39 · Tue, May 26, 2020
Episode 39- Building an Iconic Sound with Jonathan Wolff (Part Two)
Today’s episode, we continue talking Seinfeld with Jonathan Wolff, creator of the Seinfeld score and theme song. We explore how it helped get him out of “the pile” and create a unique name for himself which led to other iconic shows like Will and Grace. Theme songs are a calling card to a show. It’s the first thing that is presented before you even watch anything. In TV and movies, great music and sound is absolutely imperative. In this massively digitally driven world, where you may not necessarily be looking at a device but only hearing it, the same is true for a brand. You can follow and subscribe to the Sound In Marketing Podcast on iTunes , Spotify , Google Play , iHeart Radio , Pandora , and Stitcher and don’t forget to share it with your friends. For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com , Linkedin and Facebook . You can also email me at jeanna@dreamrproductions.com . We all make sounds. Let’s make them on purpose. Let’s make this world of sound more intriguing, more unique, and more and more on brand. This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.
S2 E38 · Tue, May 19, 2020
Episode 38- Building An Iconic Sound with Jonathan Wolff (Part One)
Today’s episode is about Seinfeld and how Jonathan Wolff created that iconic sound that will forever live on in the memory of that show. Theme songs are a calling card to a show. It’s the first thing that is presented before you even watch anything. In TV and movies, great music and sound is absolutely imperative. In this massively digitally driven world, where you may not necessarily be looking at a device but only hearing it, the same is true for a brand. You can follow and subscribe to the Sound In Marketing Podcast on iTunes , Spotify , Google Play , iHeart Radio , Pandora , and Stitcher and don’t forget to share it with your friends. For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com , Linkedin and Facebook . You can also email me at jeanna@dreamrproductions.com . We all make sounds. Let’s make them on purpose. Let’s make this world of sound more intriguing, more unique, and more and more on brand. This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.
S2 E37 · Tue, May 12, 2020
Episode 37- Sound DNA with Alex Wodrich (Part Two)
In today’s episode of the Sound In Marketing Podcast, we conclude our interview with Alex Wodrich from Why Do Birds. We talked about his experience building the sounds of the Hyundai Pavilion for the 2018 Winter Olympic Games in South Korea, implementation of that sound as well as previous sound work they’d done with the brand, and how it’s actually more important to implement sound in your marketing strategy if you’re a smaller brand rather than a bigger one. Brands are like people. They have a personality and a style. Their sound should have that as well. We wouldn’t change our visual logo every other day, why should our sound be any different? For more of the Sound In Marketing Podcast, don’t forget to follow, subscribe and share. You can find us on iTunes , Spotify , Google Play , iHeart Radio , Pandora , and Stitcher . To get ahold of Alex at Why Do Birds, you can find him at https://www.whydobirds.de/en/ For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultations availabilities, you can find me at Dreamr Productions. That’s www.dreamrproductions.com , Linkedin and Facebook . You can also email me at jeanna@dreamrproductions.com . This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.
S2 E36 · Tue, May 05, 2020
Episode 36- Sound DNA with Alex Wodrich (Part One)
In today’s episode of the Sound In Marketing podcast, we talked with Alexander Wodrich of Why Do Birds about audio branding, the origin of their name Why Do Birds, and one of two examples of their work with companies. The time and thought that goes into their creation is absolutely wonderful. Join us next week when we conclude our interview with Alex Wodrich. We’ll have another example of their work on the Hyundai Pavilion sound design for the 2018 WInter Olympics in South Korea. If you liked this episode of the Sound In Marketing podcast and want more, you can follow and subscribe on iTunes , Spotify , Google Play , iHeart Radio , Pandora , and Stitcher and don’t forget to share it with your friends. To get ahold of Alex at Why Do Birds, you can find him at https://www.whydobirds.de/en/ For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultations availabilities, you can find me at Dreamr Productions. That’s www.dreamrproductions.com , Linkedin and Facebook . You can also email me at jeanna@dreamrproductions.com . This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.
S2 E35 · Tue, April 28, 2020
Episode 35- The Sound Marketing Landscape with Pete Erickson (Part Two)
In today’s episode, we discuss this past January in Vegas at the Voice at CES event and how that went, other noteworthy events and resources, great ingenuity and exploration examples that have already occurred in this wide open landscape, and predictions for the future. Tune in for episode 36 and 37 where we talk with Alex Woodrich of Why Do Birds, a sound agency based in Berlin. It was really fun to take the temperature of Europe's approach and beyond. Remember, the sound marketing industry is an inclusive and encouraging community. We’re starting something from nothing really and everyone is super excited to lift each other up so we can all belong and succeed together. So ask questions. No question is too dumb or too obvious. Trust me, I’ve asked some doozies. We all make sounds. Let’s make them “on purpose”. For more of the Sound In Marketing Podcast, don’t forget to follow, subscribe and share. You can find us on iTunes , Spotify , Google Play , iHeart Radio , Pandora , and Stitcher . For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultations availabilities, you can find me at Dreamr Productions. That’s www.dreamrproductions.com , Linkedin and Facebook . You can also email me at jeanna@dreamrproductions.com . This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.
S2 E34 · Tue, April 21, 2020
Episode 34- The Sound Marketing Landscape With Pete Erickson (Part One)
Today’s episode of the Sound In Marketing Podcast was with Pete Erickson, founder of Modev, Voice Summit, and the Inside Voice Podcast. We talked about how these companies came about as well as their missions, the evolution of a new market, how Apple played a major role in how this voice first world came about, how all industries are included in sound marketing and its possibilities, and community builders in sound marketing. In episode 35, we conclude our interview with Pete where we talk about this past January in Vegas at the Voice at CES event, other noteworthy events and resources, great ingenuity and exploration examples that have already occurred in this wide open landscape, and predictions for the future. We all make sounds. Let’s make them “on purpose”. You can also follow and subscribe to the Sound In Marketing Podcast on iTunes , Spotify , Google Play , iHeart Radio , Pandora , and Stitcher and don’t forget to share it with your friends. For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultations availabilities, you can find me at Dreamr Productions. That’s www.dreamrproductions.com , Linkedin and Facebook . You can also email me at jeanna@dreamrproductions.com . This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.
Bonus · Thu, April 16, 2020
Marketing and Innovation Through Sound; COVID-19 and Beyond
The world of marketing is changing. All that COVID-19 did was to speed that change up. Now is the time to re-imagine our creative. Now is the time to explore our delivery. Now is the time to adapt, relate, and reconnect with our audience. Now is the time to get on board with voice and sound in marketing. If you liked this episode of the Sound In Marketing podcast and want more, you can follow and subscribe on iTunes , Spotify , Google Play , iHeart Radio , Pandora , and Stitcher and don’t forget to share it with your friends. For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultations availabilities, you can find me at Dreamr Productions. That’s www.dreamrproductions.com , Linkedin and Facebook . You can also email me at jeanna@dreamrproductions.com . This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.
S2 E33 · Mon, April 13, 2020
Episode 33- Women In Voice With Dr. Joan Palmiter Bajorek (Part Two)
Today’s episode is part two of our conversation with Dr. Joan Palmiter Bajorek of Women In Voice. In this episode, we talked about how we should recognize and support voices that needed “amplification”, allyship and what that means, voice conferences (the good and the bad), hardware and software companies realizing the importance of the voice experience, representation of different people and cultures in the data, the interactivity of words, and the opportunity to be on the build side of rapidly changing human computer interaction. Joan also mentioned 2 articles that she wrote. One was her CES takeaways and the other was an article she wrote for the Harvard Business Journal . Both great reads so don’t forget to check them out. To get in touch with Joan, you can email her at joanpba@gmail.com or you can find her as well as all the wonderful Women In Voice information at www.womeninvoice.wordpress.com You can also follow and subscribe to the Sound In Marketing Podcast on iTunes , Spotify , Google Play , iHeart Radio , Pandora , and Stitcher and don’t forget to share it with your friends. For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com , Linkedin and Facebook . You can also email me at jeanna@dreamrproductions.com . Let’s make this world of sound more intriguing, more unique, and more and more on brand. And remember, we all make sounds. Let’s make them on purpose. This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.
S2 E32 · Mon, April 06, 2020
Episode 32- Women In Voice with Dr. Joan Palmiter Bajorek (Part One)
The Sound In Marketing podcast kicks off Season Two, speaking with Women In Voice founder Dr. Joan Palmiter Bajorek. We discussed her company as well as the state of women in the voice industry in general. This diversity that we spoke of is not reserved only for women; it’s for anyone who may not have been given (or given themselves) the opportunity to...speak up. We all have a voice and a piece of the global story that needs to be told. Let’s tell it proudly and lift up others who need help doing the same. Let’s celebrate, amplify, and empower one another. To get in touch with Joan, you can email her at joanpba@gmail.com or you can find her as well as all the wonderful Women In Voice information at www.womeninvoice.wordpress.com You can also follow and subscribe to the Sound In Marketing Podcast on iTunes , Spotify , Google Play , iHeart Radio , Pandora , and Stitcher and don’t forget to share it with your friends. For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com , Linkedin and Facebook . You can also email me at jeanna@dreamrproductions.com . Let’s make this world of sound more intriguing, more unique, and more and more on brand. And remember, we all make sounds. Let’s make them on purpose. This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.
S1 E31 · Fri, March 13, 2020
Episode 31- Season One Recap of the Sound In Marketing Podcast
Season Two of The Sound In Marketing Podcast premiers Tuesday April 7th. In the meantime, here’s a recap of what we’ve learned and who we’ve heard from thus far. Please send any and all topic ideas to jeanna@dreamrproductions.com as this podcast exists to more fully explore what YOU are interested in learning in the sound marketing space. My personal education is just a nice perk. Remember, we all make sounds. Let’s make them on purpose. Let’s make this world of sound more intriguing, more unique, and more and more on brand.
Bonus · Fri, March 06, 2020
National Women's Month
Sunday March 8th is International Women's Day. In tribute, here's a sneak peek at my upcoming episode with Dr. Joan Palmiter Bajorek, founder of Women In Voice. Season Two of the Sound In Marketing Podcast coming soon. For more on the amazing things that Women In Voice is doing, check them out here .
S1 E30 · Tue, February 04, 2020
Episode 30- Audio Alchemy with Steve Keller of Pandora (Part Two)
Today’s episode is about audio alchemy; audio archetypes, examples of companies and brands that are doing it right, and conversational AI and its potential. My guest today is Steve Keller, Sonic Strategy Director for Studio Resonate at Pandora . Through fully understanding sound science and common attributes of language and communication, it is possible to communicate your brand intent and story in a clearer, more sincere, and more direct way than ever before. Don’t miss part one of my interview with Steve Keller of Pandora released last week (ep. 29). You can also follow and subscribe to the Sound In Marketing Podcast on iTunes , Spotify , Google Play , iHeart Radio , Pandora , and Stitcher and don’t forget to share it with your friends. For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com , Linkedin and Facebook . You can also email me at jeanna@dreamrproductions.com . Let’s make this world of sound more intriguing, more unique, and more and more on brand. This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.
S1 E29 · Tue, January 28, 2020
Episode 29- Audio Alchemy with Steve Keller of Pandora (Part One)
Today’s episode is about audio alchemy; low and high functioning sonic identity, tactical vs. strategy driven sound thought, and impacting the health and well being of human beings. My guest today is Steve Keller, Sonic Strategy Director for Studio Resonate at Pandora . Steve and I discuss how sonic identity needs to be understood through sound science to really know how to align it best with our brand. There is a happy balance between sound science and sound art. For the full blog article, click here . Check back next week for part two of my interview with Steve Keller of Pandora. You can also follow and subscribe to the Sound In Marketing Podcast on iTunes , Spotify , Google Play , iHeart Radio , Pandora , and Stitcher and don’t forget to share it with your friends. For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com , Linkedin and Facebook . You can also email me at jeanna@dreamrproductions.com . Let’s make this world of sound more intriguing, more unique, and more and more on brand. This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.
S1 E28 · Tue, January 21, 2020
Episode 28- Sound; An Interruption to Visual Addiction With MindShare [Part Two]
In part two of my interview with Arafel Buzan and Rachel Lowenstein from Mindshare, among other things, we discuss the adaptive consumer, our fragmented consumption of media today, and adaptive experiences rather than disruptive experiences. Brands need to think beyond linear storytelling in their marketing in order to help engage consumers more fully and bring them into the brand’s world. Please check out Media Dystopia for an EXCELLENT series on some fascinating “potential fates of media” based off of emerging technologies and changes in consumer trends. https://www.mindshareworld.com/usa/media-dystopia If you haven’t already, check out last week’s part one of my interview with Rachel and Arafel. You can follow and subscribe to the Sound In Marketing Podcast on iTunes , Spotify , Google Play , iHeart Radio , Pandora , and Stitcher . For the full blog article, click here . And don’t forget to enter promo code SOUNDINMARKETING for your one month free trial of Stitcher Premium . The link and promo code will be listed in the show notes of this episode. To get ahold of Rachel or Arafel, you can find them at www.MindShareWorld.com . Or email them at Rachel.Lowenstein@mindshareworld.com or arafel.buzan@mindshareworld.com . For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultations availabilities, you can find me at Dreamr Productions. That’s www.dreamrproductions.com , Linkedin and Facebook . You can also email me at jeanna@dreamrproductions.com . This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.
S1 E27 · Tue, January 14, 2020
Episode 27- Sound; An Interruption to Visual Addiction With MindShare [Part One]
In part one of this Sound In Marketing episode, I’m joined by Arafel Buzan and Rachel Lowenstein from Mindshare, a global media and marketing services company created in 1997. We discuss consumer’s untethering themselves from screen addiction, the human voice as the original media channel, a democratized story experience, and what your creative should be in an audible environment. Every brand should be thinking about what they stand for within sound. It should have just as much weight and consideration as a visual representation. Please check out Media Dystopia for an EXCELLENT series on some fascinating “potential fates of media” based off of emerging technologies and changes in consumer trends. https://www.mindshareworld.com/usa/media-dystopia For the full blog article, click here . Check back next week for part two of my interview with Rachel and Arafel. You can also follow and subscribe to the Sound In Marketing Podcast on iTunes , Spotify , Google Play , iHeart Radio , Pandora , and Stitcher . And don’t forget to enter promo code SOUNDINMARKETING for your one month free trial of Stitcher Premium . The link and promo code will be listed in the show notes of this episode. To get ahold of Rachel or Arafel, you can find them at www.MindShareWorld.com . Or email them at Rachel.Lowenstein@mindshareworld.com or arafel.buzan@mindshareworld.com . For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultations availabilities, you can find me at Dreamr Productions. That’s www.dreamrproductions.com , Linkedin and Facebook . You can also email me at jeanna@dreamrproductions.com . This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.
S1 E26 · Tue, January 07, 2020
Episode 26- Pragmatic Sound Marketing with Scot and Susan Westwater of Pragmatic Digital [Part Two]
In Part Two (Episode 26), Scot and Susan Westwater and I talked about prioritizing your brand’s voice strategy in order of importance and relevance, working with your current visual marketing now to prepare for voice implementation later, how sound unlocks different emotional responses from the brain that visual can’t even come close to, the different aspects of sonic branding, as well as their new book, Voice Strategy: Designing Useful and Usable Experiences, (available on Amazon or directly at www.voicestrategybook.com ). Some links for reference of our discussion: According to Project Management Institute, Alexa is #13 of most influential projects ever created https://mip.pmi.org/alexa . The iPod was #23. Pandora partnered with Propel Water to create an experience tied to both sight and sound. https://www.pandoraforbrands.com/article/how-propel-and-pandora-tapped-into-the-power-of-sonic-experiences-through For the full blog article, click here . With a planned out strategy, voice and voice technology can help strengthen customer experiences and guide brand growth into the future. If you’re just using it as a “tactic”, it will fail. The mission of the Sound In Marketing podcast is to pique your interest, or possibly even blow your mind. Let’s think outside the box at what is hovering all around us; sound. It’s powerful, it’s engaging, it’s us. If you enjoyed today’s episode, please follow, subscribe, leave a review, and share. You can follow and subscribe on iTunes , Spotify , Google Play , iHeart Radio , Pandora , and Stitcher . And don’t forget to enter promo code SOUNDINMARKETING for your one month free trial of Stitcher Premium . The link and promo code will be listed in the show notes of this episode. To get ahold of my guests Scot and Susan Westwater, you can find them at Pragmatic Digital or on Linkedin . For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find us on the<a h
S1 E25 · Tue, December 17, 2019
Episode 25- Pragmatic Sound Marketing with Scot and Susan Westwater of Pragmatic Digital [Part One]
In part one (Episode 25), I talked with Scot and Susan Westwater of Pragmatic Digital . We talked about being practical and using your existing brand strategy to incorporate voice within. If you don’t already have a brand strategy, then using voice technology will do you little good so we stepped back a bit to see what that looks like. With a planned out strategy, voice and voice technology can help strengthen customer experiences and guide brand growth into the future. This led into a sneak peek of their new book, Voice Strategy: Designing Useful and Usable Experiences, (available on Amazon or directly at www.voicestrategybook.com ) which we go more into depth with in part two (coming next week). In Part Two (Episode 26), we’ll be talking about prioritizing your brand’s voice strategy in order of importance and relevance, working with your current visual marketing now to prepare for voice implementation later, how sound unlocks different emotional responses from the brain that visual can’t even come close to, the different aspects of sonic branding, as well as more details on their new book. For the full blog article, click here . The mission of the Sound In Marketing podcast is to pique your interest, or possibly even blow your mind. Let’s think outside the box at what is hovering all around us; sound. It’s powerful, it’s engaging, it’s us. If you enjoyed today’s episode, please follow, subscribe, leave a review, and share. You can follow and subscribe on iTunes , Spotify , Google Play , iHeart Radio , Pandora , and Stitcher . And don’t forget to enter promo code SOUNDINMARKETING for your one month free trial of Stitcher Premium . The link and promo code will be listed in the show notes of this episode. To get ahold of my guests Scot and Susan Westwater, you can find them at Pragmatic Digital or on Linkedin . For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic b
S1 E24 · Tue, December 10, 2019
Episode 24-The Easy In With Alexa Skills For Your Brand With Bob Stolzberg of Voice XP [Part Two]
In part two of this episode, we talked with Bob Stolzberg of VoiceXP about how Alexa Skills can both provide a service for your company as well as being a service to the community as a whole. It’s another place to make a name or a “voice” for yourself. Some great examples that Bob elaborated on was how cities and municipalities can use it for emergency management and response systems, how the government will be using it to get out election related information to the public. Politicians can relate direct from source information to their constituents. Even real estate agents and podcasters like myself can use these skills to push audience growth and to strengthen their network and pipeline. Bob also believes that the voice industry presents the biggest opportunities for women, minorities, and veterans. As Bob says, “Voice is a great way to get into a technical career without any prior experience”. VoiceXP isn’t just saying that, they’re taking action and supporting women to succeed. They go as far as partnering with the Girl Scouts, teaching them how to build a skill. Details and more on special offers for this within the episode. As an added bonus, VoiceXP will give a free premium license for personal use to all Women In Voice members. So women, sign up with Women In Voice , sign up with VoiceXP , and empower your projects today. For screen grabs and for the full blog, click here . Voice is here and it’s coming at us in a big way. Take the time to experiment and learn this new voice technology now before anyone else and your brand will thank you. The mission of the Sound In Marketing podcast is to peak your interest, or possibly even blow your mind. Let’s think outside the box at what is hovering all around us; sound. It’s powerful, it’s engaging, it’s us. If you enjoyed today’s episode, please follow, subscribe, leave a review, and share. You can follow and subscribe on iTunes , Spotify , Google Play , iHeart Radio , Pandora , and Stitcher . And don’t forget to enter promo code SOUNDINMARKETING for your one month free trial of Stitcher Premium . The link and promo code will be listed in the show notes of this episode.
S1 E23 · Tue, December 03, 2019
Episode 23- The Easy In With Alexa Skills For Your Brand With Bob Stolzberg of Voice XP [Part One]
In part one of this episode, we talked with Bob Stolzberg of VoiceXP about creating Alexa Skills for your brand in a code free way and what an Alexa Skill actually is. Having an Alexa Skill will have an ROI on your brand. Here are just a few examples. It can help build a customer contact list for your company, relay information about your products and services, increase your ranking for search engines. Don’t forget to tune into Part Two because it gets really good. The GOOD that can come out of smart speaker technology is absolutely amazing. Bob brought up some great uses for Alexa Skills that I NEVER would have thought of. For screen grabs and for the full blog, click here . Voice is here and it’s coming at us in a big way. Take the time to experiment and learn this new voice technology now before anyone else and your brand will thank you. The mission of the Sound In Marketing podcast is to peak your interest, or possibly even blow your mind. Let’s think outside the box at what is hovering all around us; sound. It’s powerful, it’s engaging, it’s us. If you enjoyed today’s episode, please follow, subscribe, leave a review, and share. You can follow and subscribe on iTunes , Spotify , Google Play , iHeart Radio , Pandora , and Stitcher . And don’t forget to enter promo code SOUNDINMARKETING for your one month free trial of Stitcher Premium . The link and promo code will be listed in the show notes of this episode. To get ahold of my guest Bob Stolzberg, you can find him at VoiceXP.com or on Linkedin for some great video features. For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find us on the Dreamr Productions website, LinkedIn , and Facebook . You can also email me at jeanna@dreamrproductions.com . The Sound In Marketing Podcast was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound
S1 E22 · Tue, November 26, 2019
Episode 22- Sound In Hospitality With Andreas Cooper of Smart Voice Systems [Part Two]
In this episode, Andreas Cooper of Smart Voice Systems and I discuss focusing on subtle and sincere voice marketing instead of a “sell”, creating community within voice marketing, creating a personality for our voice marketing, customized voicing for brands (it’s not just about Alexa and Siri’s voices anymore), the limitations to massive creativity with hospitality voice systems but the possibility for it with a little more time and vision, and future thoughts on voice in hospitality as integrations and data progresses. Although, as Andreas said, the hotel industry may be slow to adapt, there is a vast opportunity for them once they do. Having voice assistance right in their room, the guest can have all the creature comforts, conveniences and food and activity suggestions they could possibly want. And that hotel can be driving their own revenue in the meantime with ad sell generation from all those helping guide that guests stay along the way. Special thanks to my guest Andreas Cooper for a great discussion. You can find Andreas on Linkedin and for more information on his company and what he could do for you, go to SmartVoiceSystems.NZ . If you enjoyed today’s episode, please follow, subscribe, leave a review, and share. You can follow and subscribe on iTunes , Spotify , Google Play , iHeart Radio , Pandora , and Stitcher . And don’t forget to enter promo code SOUNDINMARKETING for your one month free trial of Stitcher Premium . The link and promo code will be listed in the show notes of this episode. For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find us on the Dreamr Productions website, LinkedIn , and Facebook . You can also email me at jeanna@dreamrproductions.com . The Sound In Marketing Podcast was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Special guest was Andreas Cooper from Smart Voice Systems. The mission of the Sound In Marketing podcast is to peak your interest, or possibly even b
S1 E21 · Tue, November 19, 2019
Episode 21- Sound In Hospitality With Andreas Cooper of Smart Voice Systems [Part One]
In this episode, Andreas Cooper from Smart Voice Systems and I talked about merging old and new technology to make a smoother transition for the hospitality industry, how the Volara software is different, and his partnerships with hotels to help educate and introduce voice technology; what is the benefit and expectations. Hotels are still new to the game in voice technology but when they fully embrace it the effect will be quite lucrative in many different ways. The hospitality industry is a great space for voice assistance to help guide and inform guests on what their trip and stay will look like. It also can increase revenue, efficiency, and ease of stay for the guests themselves. The mission of the Sound In Marketing podcast is to peak your interest, or possibly even blow your mind. Let’s think outside the box at what is hovering all around us; sound. It’s powerful, it’s engaging, it’s us. If you enjoyed today’s episode, please follow, subscribe, leave a review, and share. You can follow and subscribe on iTunes , Spotify , Google Play , iHeart Radio , Pandora , and Stitcher . And don’t forget to enter promo code SOUNDINMARKETING for your one month free trial of Stitcher Premium . The link and promo code will be listed in the show notes of this episode. For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find us on the Dreamr Productions website, LinkedIn , and Facebook . You can also email me at jeanna@dreamrproductions.com . The Sound In Marketing Podcast was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Special guest was Andreas Cooper from Smart Voice Systems . Let’s make this world of sound more intriguing, more unique, and more and more on brand. For the full blog article of this conversation, click here .
S1 E20 · Tue, November 12, 2019
Episode 20 - Sonic Signatures With Jon Brennan and Sean Beeson [Part Two]
In this episode, we talked about establishing an audio DNA for a brand, merging sonic branding within user experience audio, and forecasts of what the sound marketing landscape will look like in the future. This sound revolution age isn’t going away. It will only become more and more relevant as voice technology adoption and creation continues. It is important now more than ever to find your brand sound identity. There is even a shift towards creating a unique voice to reflect a brand before Alexa or Siri even starts talking. Smart, in my opinion. This will create an even more engaged and invested relationship between man and machine. Custom sound makes things you buy more “premium”. It creates a unique experience. Hardware to software devices are listening. They are even starting to listen to each other. How do we stay ahead of that and “see” it coming? Brand Sense by Martin Lindstrom is a great reference of where the focus on sensorial marketing should be as well as where it is going. For more information on Sonic Signatures, go to www.sonicsignatures.io Don’t forget to subscribe, like, share, and follow and reviews are always appreciated. Let’s make this world of sound more intriguing, more unique, and more and more on brand. For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find us on the Dreamr Productions website, LinkedIn , and Facebook . You can also email me at jeanna@dreamrproductions.com . The mission of the Sound In Marketing podcast is to peak your interest, or possibly even blow your mind. Let’s think outside the box at what is hovering all around us; sound. It’s powerful, it’s engaging, it’s us. The Sound In Marketing Podcast was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Special guests were Jon Brennan and Sean Beeson from Sonic Signatures.
S1 E19 · Tue, November 05, 2019
Episode 19- Sonic Signatures With Jon Brennan and Sean Beeson [Part One]
In this episode, we talked about Sonic Signatures and what they do, the importance of considering what platform you are using before creating your campaign, the education of brands and agencies on new best practices in this new era of audio marketing, and how important it is to designate music and sound as part of your branding; not just an afterthought. Now-a-days, we have an endless amount of musical options from production music catalogs and libraries. It’s easy to get overwhelmed or just not want to spend the time to find music that fits both the commercial spot and your brand. But as we get deeper into this “screenless society” that we are becoming, the importance of taking that time becomes greater. We must put sound and music into consideration during the creative creation process. It must have a home alongside our marketing foresight. For more information on Sonic Signatures, go to www.sonicsignatures.io Don’t forget to subscribe, like, share, and follow and reviews are always appreciated. Let’s make this world of sound more intriguing, more unique, and more and more on brand. For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find us on the Dreamr Productions website, LinkedIn , and Facebook . You can also email me at jeanna@dreamrproductions.com . The mission of the Sound In Marketing podcast is to peak your interest, or possibly even blow your mind. Let’s think outside the box at what is hovering all around us; sound. It’s powerful, it’s engaging, it’s us. The Sound In Marketing Podcast was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Special guests were Jon Brennan and Sean Beeson from Sonic Signatures.
S1 E18 · Tue, October 29, 2019
Episode 18- Sound Saves The Day
In this episode, I discussed: Vibroacoustic therapy, a non pharmacological non invasive therapy that has a proven track record of a massive reduction of symptoms in patients suffering from cancer, heart, lung, and blood disorders, infectious diseases, mood disorders, and miscellaneous conditions. Sound vibrations can actually contribute to an experience of relaxation and pain management. 40-80Hz is considered the most “therapeutic” frequency range. Understanding the power of sound vibrations can help marketers curate the type of music and sounds they incorporate into the brand that they manage. “Alarm fatigue” in hospitals have created a massive push for a more cultivated sound design to equipment and infrastructure of hospitals. Along with the Affordable Health Care Act turning hospitals into a “sell”, the future of sound in healthcare is very exciting. Sound agencies such as Man Made Music , HealthTunes and Sen Sound are 100% on board are doing a lot to reveal new and exciting opportunities for the improvement of sound in healing. If sound can be attributed to the healing process of cancer patients, it most certainly has the power to affect our audience in a favorable way. For the full article on this episode, click here . The mission of the Sound In Marketing podcast is to peak your interest, or possibly even blow your mind. Let’s think outside the box at what is hovering all around us; sound. It’s powerful, it’s engaging, it’s us. This podcast was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. A big thank you to www.freesound.org for the sound effects for this episode. For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultations availabilities, you can find me at www.dreamrproductions.com or email me at jeanna@dreamrproductions.com . You can also connect with me on LinkedIn , or follow me on Facebook . Let’s make this world of sound more intriguing, more unique, and more and more on brand.
S1 E17 · Tue, October 22, 2019
Episode 17- Alexa, Send Me A Sample
In this episode, I discussed a number of different topics including: The progression of voice technology in smart speaker “skills” as well as the consumers’ interest. The March 2019 Smart Speaker Consumer Report from Voicebot.ai The 2019 State of Voice Assistants as a Marketing Channel report . Food industry and their lead into utilizing voice tech at present. Where and how people are voice shopping. Adobe Digital Insights (ADI) survey . The opportunity and advantages of experimenting now will pay out in the future. For a free month of Stitcher Premium, enter promo code SOUNDINMARKETING for your one month free trial of Stitcher Premium . The link and promo code will be listed in the show notes of this episode. If you need help in developing what your Sound In Marketing landscape may look like, don’t hesitate to reach out and let’s brainstorm together. You can find me at www.dreamrproductions.com or email me at jeanna@dreamrproductions.com . You can also connect with me on LinkedIn , or Facebook . Let’s make this world of sound more intriguing, more unique, and more and more on brand.
S1 E16 · Tue, October 15, 2019
Episode 16- Measuring the Value of Sound With Scott Simonelli of Veritonic [Part Two]
In this episode of Sound In Marketing, Scott and I discussed: Veritonic, an audio effectiveness and measurement platform. How Veritonic gains attention and clientele. Convincing the world that what the consumer “hears” matters. Adopting new ways of thinking in the marketing world is not an easy feat. Audio as an afterthought on a sound first platform is a recipe for disaster. New technology gives us the ability to course-correct in real time with incredibly specific and detailed predictive data. For the full breakdown blog of these episodes, go to the blog . Veritonic also just announced the launch of their new Predictive Veritonic Audio Score. Built on machine listening and learning (M-LAL), the new technology generates an instant, comprehensive score for marketers and others to understand how their audio creative stacks up to others like it and make fast, informed decisions as a result. Click here for more details and read their article in Advertising Week on the subject. I hope you enjoyed today's episode of Sound In Marketing. Don’t forget to follow and subscribe on <a href='https://podcasts.apple.c
S1 E15 · Tue, October 08, 2019
Episode 15- Measuring the Value of Sound With Scott Simonelli of Veritonic [Part One]
In this episode of Sound In Marketing, Scott and I discussed: Veritonic, an audio effectiveness and measurement platform. How Veritonic gains attention and clientele. Convincing the world that what the consumer “hears” matters. Adopting new ways of thinking in the marketing world is not an easy feat. Audio as an afterthought on a sound first platform is a recipe for disaster. New technology gives us the ability to course-correct in real time with incredibly specific and detailed predictive data. For the full breakdown blog of these episodes, go to the blog . Veritonic also just announced the launch of their new Predictive Veritonic Audio Score. Built on machine listening and learning (M-LAL), the new technology generates an instant, comprehensive score for marketers and others to understand how their audio creative stacks up to others like it and make fast, informed decisions as a result. Click here for more details and read their article in Advertising Week on the subject. I hope you enjoyed today's episode of Sound In Marketing. Don’t forget to follow and subscribe on <a href='https://podcasts.apple.c
S1 E14 · Mon, September 30, 2019
Episode 14- Podcast Your Brand with Matty Staudt [Part Two]
Thanks for joining me on the Sound In Marketing podcast for part two of my interview with Matty Staudt, former VP of Podcast Programming at iHeartRadio and current CEO and founder of Jam Street Media a podcast production company for brands. My name is Jeanna Isham and I’m Head of Audio at Dreamr Productions and Stage Ham Entertainment. Matty predicts, and I tend to agree that we are in a reboot of the 2001 .com and apps era. The buzz is hot, the advertising dollar spend is high, and so everyone is jumping on the bandwagon. But that doesn't necessarily mean they will succeed. Those without a true plan will experience "pod fade". They'll realize it's an actual job and drop off. Those that are tried and true will have a great ROI. So when it is time to start a podcast for your brand, put some thought into it before launching. “No one is ever good at it right away.” Matty stated. With any craft or new project, it takes trial and error. And until you try, you just don’t know what will come out of it. Matty has 3 E’s that he carefully considers when starting any new podcast. Empathy; a good podcast creates an empathetic experience. Education; is there an educational factor that goes along with the podcast? People want to learn. They are interested in the world. And lastly, is it entertaining? Is it good? But it's not all about the end product. In order to be successful a brand must actually market the product. They can't just sit on their hands and wait for their audience to come to them. And don't forget networking and connections. The space is still friendly and people are helpful. Take advantage of this opportunity (in a good way) and see how you can help others succeed and they will most likely reciprocate. We are living in a screenless society. What does that mean? It means that we have become so busy that we don’t have time to look down at our phone screens let alone a computer screen. So existing in the audio world for a brand or a company is essential. I hope you enjoyed today's episode of Sound In Marketing. Don’t forget to follow and subscribe on iTunes , Spotify , Google Play , iHeart Radio , and Stitcher . And don’t forget about your one month free trial of Stitcher Premium . Just enter promo code SOUNDINMARKETING at checkout. To get ahold of Matty, you can find him on Linkedin and <a href='https://twitter.com/mattystaudt?ref_src=twsrc%5Egoog
S1 E13 · Tue, September 24, 2019
Episode 13- Podcast Your Brand With Matty Staudt [Part One]
Today I’m joined by Matty Staudt former Vice President of Podcast Programming at iHeartRadio. Just recently, he took his passion for podcasting full time devoting his full efforts to his company Jam Street Media a podcast production company for brands. Matty is not new to the world of audio. At age 16, he started in broadcast at his hometown radio station then off to CBS Radio to produce the G Gordon LIddy Show in DC, The Sports Guys at WNEW NYC and Alice Radio and Live 105 as the AM Executive Producer in San Francisco. In 2007, he left traditional radio, and became Stitcher’s first Director of Content. I am really glad that he’s joining me today. Matty has a wealth of knowledge on what a podcast can look like for a brand, why a podcast is relevant to a brand, and how a brand can go about finding their podcast story. Not to mention he helped start Stitcher. I feel that gives him more than a little bit of an authority on this. And while we’re on the subject of Stitcher. If you’re interested in a one month free trial of Stitcher Premium, head on over to Stitcher.com/premium and use promo code SOUNDINMARKETING today. It’s a great platform and free...is free. So check it out. I’m planning on signing up too so I’ll let you know what I think. So sit back and enjoy. Yet again, too much good stuff for one episode so here is Part One of My Interview with Matty Staudt on the Sound In Marketing Podcast. My name is Jeanna Isham and I’m Head of Audio at Dreamr Productions and Stage Ham Entertainment. Emerging audio and sound technologies are new to us all. None of us have it figured it out because it is in constant flux. This is a new age, a new empire. Now is the time to experiment, research, and dig a little deeper. Pay attention to the things that are just barely surfacing and look closer to see what hasn’t surfaced yet. Be inquisitive, be curious, ask questions. The only way any of us will be able to get ahead in this is if we work together and share clues. We all bring different things to the table so don’t see your peers as threats, see them as reinforcement. I hope you enjoyed today's episode of Sound In Marketing. Don’t forget to follow and subscribe on iTunes , Spotify , Google Play , iHeart Radio , and Stitcher . And don’t forget to enter promo code SOUNDINMARKETING for your one month free trial of Stitcher Premium . The link and promo code will be listed in the show notes of this epi
S1 E12 · Wed, September 18, 2019
Episode 12- Ethics of New Voice Technology With Patrick Givens of VaynerSmart [Part Two]
Thanks so much for tuning in for Part 2 of my interview with Patrick Givens VP and Head of VaynerSmart, VaynerMedia's Innovations & Emerging Technologies division. We pick up in Part two discussing the ethics of AI in these emerging technologies. Patrick and I discussed the importance of being mindful of a brand’s safety when it comes to using these emerging technologies; calculating the risks and the investment expectations up front to investigate the best practices and paths at present while planning for the future. It is our responsibility to be aware of what is happening ahead of the rules and regulations that have not yet been set in place. AI ethics are hugely important right now but completely optional. Non-disclosures of synthetic audio manipulation should not be taken lightly. Audio manipulation is not currently monitored and so it is our responsibility to do our due diligence as sound strategists despite the fact that it isn’t “necessary”. For planning sound strategy, VaynerSmart and VaynerMedia prefers to approach their projects with clients with a low initial investment to find efficient ways to expose and evaluate performance and to streamline channel planning. Proxy testing and pre market testing creative ideas can be a huge time and financial investment. Vayner tends to go lower scale at first to test out ideas, get to know their client and their ultimate objectives for a sound identity and audio incorporation to create the right sound landscape (as well as the right financial investment) for that specific client. All brands and companies are going to make a bunch of noise. Are they creating them thoughtfully? If the objective and strategy is clear then go. However, maybe the initial objective is just to experiment and play with some options. Find the brands’ core identity. Be clear on what it’s trying to achieve. Then create a plan that allows dynamic reach with a compass put in place. Patrick also listed some examples of personal favorites of great sound advertising. One was from an Under Armor campaign called “Click Clack” . The other was a project where VaynerSmart worked alongside NPR and created an interactive version of the Wait, Wait Don’t Tell Me Show for Alexa and Google Assistant Smart Speakers . To reach Patrick Givens, you can contact him through the VaynerSmart Website or through Linkedin . You can find me at www.dreamrproductions.com , Linkedin , FaceBook or you can email me at jeanna@dreamrproductions.com Don’t f
S1 E11 · Tue, September 10, 2019
Episode 11- Ethics of New Voice Technology With Patrick Givens of VaynerSmart [Part One]
Sounds are being made whether we realize it or not. It’s not a question of creating sounds, it’s about being mindful of the sounds that we create. Is our sound sincere or is it just a happy (or sad) accident? Patrick Givens, Vice President and Head of VaynerSmart, and I discussed all things sound marketing in this latest episode of Sound In Marketing. There was so much good information, I decided to split the interview into 2 parts. This is Part 1 of my interview with Patrick Givens. In this current world of a “screenless society”, increased digital audio engagement is occurring with a secondary attention to the actual sounds created. Even at Cannes this year, Patrick witnessed that the focus is still more on traditional broadcast and print focused marketing. This is largely a result of the categories that are lacking, requirements and expense of submissions along with a more traditional based judging process. As a result, Patrick observed some great thinking and strategy but not the most innovative channel planning. There was some creative thinking and compelling strategy but a lack of representation largely due to the reasons I stated above. Our willingness to experiment is crucial in this time of innovation and evolution. We need to harness these creative opportunities and come up with compelling strategy. This can be achieved with a smaller initial investment while contemplating the risk ahead of time to avoid problems way down the road when AI ethics are more clearly defined. Now is the time to build a relationship between brand and sound strategist; to understand operational context, analyze user and customer desire, learn what the brand’s core identity and objectives are, and keep an eye on the reality of where the brand stands in the audio space at present day as well as the future. Tune in next Wednesday September 18th for Part 2 of my interview with Patrick. Don’t forget to subscribe, follow, add to your library, and share with a friend. To reach Patrick Givens, you can contact him through the VaynerSmart Website or through Linkedin . You can find me at www.dreamrproductions.com , Linkedin , FaceBook or you can email me at jeanna@dreamrproductions.com Let’s make this world of Sound more intriguing, more unique, and more and more on brand. Patrick and I discussed a number of things in Part 1 and 2 that included: What are the next set of important channels of media to keep our eyes on for ourselves as well as clients? Responsible AI ethics Findin
S1 E10 · Wed, August 28, 2019
Episode 10- What Does Sound Look Like
When you hear a sound or a song, your mind creates a visual representation. You hear a car honk, you visualize a car; maybe even a scenario of an angry motorist stuck in traffic honking at the guy in front of him. You hear a baby cry in a crowd. You may not see the baby but you’re picturing one. You hear a song from your past and it brings you back to a specific time and place. Your brain processes sound by creating images. So it only makes sense that sound is visual. Sound is more than just pretty music or distracting sounds. It has helped shape our history and development and continues to do so. It is the precursor to language. It is powerful. If it has this much hold on us, why shouldn’t we be incorporating it in everything about us. You can share an experience with someone who is nothing like you, lives in a completely different place, speaks a completely different language, thinks differently and looks differently. Even with all of these factors at play, you can still share in and bond over something you have in common; sound. Sound connects us. Sound shapes us. Sound is everywhere and in everything. Even the deaf who can’t audibly hear sound can feel it. I’ve said it before but I’ll say it again. Sound is powerful. So let’s utilize that power and tell our story through a medium that has not yet been fully realized. Let’s experiment. Now’s the time to play with this concept. Look around you. Listen...really listen. What does your world sound like? And when you discover what it sounds like, share it. I guarantee that someone will be listening. Don’t forget to subscribe, follow, add to your library, and share with a friend. And I’d love to hear your thoughts on sound in marketing topics that you’re interested in. Have you read an interesting article lately, do you have questions, do you have a really off ball event that you heard about that you want to send my way? Please share! You can find me at www.dreamrproductions.com , Linkedin , FaceBook or you can email me at jeanna@dreamrproductions.com I want this podcast to be a collaborative event. I want it to be of benefit to us all so stop by and say hi. Let’s make this world of Sound more intriguing, more unique, and more and more on brand. For the full transcribed blog click here .
S1 E9 · Wed, August 21, 2019
Episode 9- Echo Dot and Voice Technology Review
Today’s episode is about…. Voice Technology. How the world is using it, seeing it, and what we expect from it already. To read the full transcript- go to Episode 9 Blog Transcript at Dreamr Productions This podcast is here to educate on the power of sound, the possibilities of sound and the accessibility of sound in marketing to all brands both big and small. My name is Jeanna and I’m Head of Audio at Dreamr Productions and Stage Ham Entertainment. I create sound identities for companies, brands, individuals, and events. According to the latest smart audio report from NPR and Edison Research, smart speakers in the US between 2017 and 2018 increased by 78% from 66.7 million to 118.5 million. Although the article, and actually quite a few of the articles I read, notate that the increase on buying smart speakers has started to decline, the popularity and notoriety of voice compatibility in consumer products is increasing. Originally voice compatible products and services was presented to offer something “different” and “cutting edge” but as voice assistants’ popularity has grown, it’s now something that we just expect to be able to access. Most marketers have not figured out how to best utilize smart speakers and voice technology. Now's the time to experiment and learn and grow in this niche marketing industry. I believe that the real focus for marketers shouldn’t be in the speakers itself but how to best utilize the tech associated with them for their brands’ gain. People still see it as something shiny and new, as do marketers. The head scratching on next steps is still happening. Let’s get in on this on the ground floor! I had been encouraging you to take the “Alexa Challenge” as I was calling it. I wanted you to buy an Echo Dot to do some R&D on it. I chose the Dot because it was, in my opinion, the lowest price point to get in on understanding Alexa technology as well as experiment on it with how your brand could be a part of that sound universe. I have no idea if you’ve done it yet but I bought mine during the Amazon Day Prime sales. What I’ve found so far has been highly intriguing. First off, I put it in our living room and my family adopted it pretty quickly. Especially my 4 year old daughter. She asks Alexa things like “Alexa, can we have a play-date?” Obviously, Alexa does not understand her yet, but it’s pretty entertaining to listen to her responses. Although she asks silly questions a lot, she also just intuitively picked up on how to ask Alexa things in general. And here’s the cool part. She asked Alexa, “Alexa, play music” and a kid’s music playlist started playing. Alexa knew a child was talking to her. I’ve also done the customaries. I’ve added to my grocery list and I’ve linked Pandora and Spotify. I also
S1 E8 · Wed, August 14, 2019
Episode 8- Spotify, Pandora, and Other Advertising Options
Today’s episode is about advertising in the sound universe. Although there are a bunch of platforms that advertise through sound and music, I decided to do a focus on the two that were most noteworthy to me in present day; Pandora and Spotify. Pandora not only has a super interesting podcast on sound marketing but they also launched their Pandora For Brands department. This is where they actually are working with brands to develop ads to target your exactly specific audience. Pandora will develop an ad with you that will speak to your correct audience and ideally increase your click rate by using their 10 years of data and analytics on their consumers to your advantage. And if that weren’t enough, Pandora even has 10+ third party data providers that can hone in even further with data like shopping behaviors, media consumption, purchase habits, what media they go crazy for, etc. I’m not sure what the cost is for Pandora. They don’t list it I assume because they want to curate your experience. They mention and are aware of the small business so it may be based on annual revenue or marketing budget. With Spotify, they have an Ad Studio where it looks very similar to creating a FaceBook or a LinkedIn ad. You target your audience, write your script, choose your background song, and send it over to them to record V/O and begin the campaign. They have their own V/O team which I could see as a good thing (30 seconds goes by fast...sometimes faster than an average person naturally talks). Studies have shown that 61% of audience responds better to an announcer read ad as opposed to a host read ad. So it makes sense to keep this outsourced. Their minimum ad spend is $250 and you don’t get charged over your campaign budget spend. However, I’m not sure if there would be foreign fees or not because I believe Spotify is a Swedish company. The main objective I believe for both parties is that they don’t want to kill the listening vibe. They want to create relevant ad experiences. And they now have the data and know-how on how to do that. Moving back to sound advertising, I found a company called AdSonica. I reached out to the founder and he provided me with some great information. AdSonica creates static ads with sound that you can attach to your marketing arsenal. They combine both the audio and the image into one jpeg file so that the two can stay cohesive as well as keep the quality of both functions clear without deterioration. You’re also able to include things like coupons and multiple soundtracks within the whole thing. There limitations are that they ad size maxes out at 150k so with combined image and sound, you have about 12 seconds of real estate. Yet another reason why a sonic logo comes in handy. With limited time comes limitations. Create a recognizable sound and you can cut
S1 E7 · Wed, July 31, 2019
Episode 7- Jingle Vs. Sound Identity
Jingles are fun but if they are not relevant to your brand then they won’t serve their original intent; recall. Without your consumer being able to recall who put that funny or emotional jingle together, then you’ve spent your money on nothing. With sonic branding, you have the power to create something catchy but also relevant and on brand. If done right, the consumer will have no problem remembering what brand put that sound together and easily go back to access more information. I believe that a hybrid of jingles is forming between the jingle of yesteryear and what is now deemed a sonic identity. It will take the insanely effective jingles of the past, and rework them into more than just a one-off commercial and become the foundation of the brand. CHALLENGE: What does your brand sound like? Imagine it’s not sound but video. What does your brand look like? What do those visuals sound like? I encourage you to grab a recorder, here’s a link to a good one, https://amzn.to/2Ks1keB and start recording your world; your brands world. Is it the rustling of the wind through the trees, is it children laughing, is it the noise of a busy street? BOOK SUGGESTION: Seth Godin’s book https://amzn.to/324Tdu7 Purple Cow: Transform Your Business By Being Remarkable is a must read. It seems simple, but so many of us just ride the coattails of something that’s already been done. That won’t get us noticed. That just brings more attention and notoriety to the one who did it first. This podcast is for you so please let me know if there is anything in particular you’ve been curious about. Don’t be afraid to be vague or even of talking in incomplete sentences; I get it. It’s new and ever changing. That’s why I’m here. To help bridge that gap between traditional marketing and this whole new way of thinking. For more information on me and what I do or what I can do for you, you can find me at www.Dreamrproductions.com, Linkedin, and Facebook. All of the links will be listed in the show notes. I’d love to help you on your sonic branding journey in any way I can so leave a comment, write a review, send me an email and let’s chat more! Let’s make this world of Sound more intriguing, more unique, and more and more on brand. Site Sources https://en.m.wikipedia.org/wiki/Jingle https://www.youtube.com/watch?v=jdccNAOvPHg https://www.theatlantic.com/business/archive/2016/08/what-killed-the-jingle/497291/ https://money.howstuffworks.com/commercial-jingle3.htm <a href='https://www.forbes.com/sites/jordanpassman/2017/05/30/why-advertisi
S1 E6 · Wed, July 24, 2019
Episode 6- How to Use a Universal Language in Your Marketing Strategy
Today’s episode is about how sound can be used as a universal language and can drive marketing effectively and efficiently. This podcast is here to educate on the power of sound, the possibilities of sound and the accessibility of sound in marketing to all brands both big and small. Sound marketing is a great way to break through the noise that visual marketing creates. This podcast breaks down what has happened, is happening, and insights on what’s happening in the future. But the biggest take away is that you can be a company of 1 or a company of 1,000, sound marketing is accessible and affordable for us all. My name is Jeanna and I’m Head of Audio at Dreamr Productions and Stage Ham Entertainment. I create sound identities for companies, brands, individuals, and events. I have a passion for sound and what it’s capable of and I want to share how massively effective a curated sound can be for a brand identity. So stop and listen for a bit as I create a sound picture of what sonic branding is all about, what it’s doing and what it means to the future of marketing a business. Humans tend to use the same sounds or avoid certain sounds in languages all over the world. There are sound symbolism patterns. In the articles that I wrote about this episode, word lists were analyzed over nearly two thirds of the world’s languages. Researchers found that a considerable amount of 100 basic vocabulary items associate strongly with specific kinds of human speech sounds. These are from unrelated languages that often use or avoid the same sounds. According to Morten H. Christiansen, professor of psychology and director of Cornell’s Cognitive Neuroscience lab, “These sound symbolic patterns show up again and again across the world, independent of the geographical dispersal of humans and independent of language lineage.” This goes to show that sound is beyond language. Without speech and apparently without connection, the world is similar in its communication foundations. So what about music? In a huge experiment, scientists asked hundreds of English speakers all over the world to listen to different genres of music from non-Western cultures. The results were that those listeners quickly distinguished lullabies and dance songs. Granted this is a survey from English speakers only but the article states that they will be conducting the experiment next with non-english speaking participants. There was also another online test done that included both US and Indian participants. A theory put forward is that the origin of “Lullabies, for example, may have evolved from parent-offspring interactions.” This makes sense that before language skills are built, offspring can communicate with the world in the form of song. This just goes to prove that music and sound is inherently encased in us. It’s one of the f
S1 E5 · Tue, July 09, 2019
Episode 5- Passive Advertising In Sound
In this day and age no one wants to be sold to. They want to make up their own mind without being pressured. I was listening to a podcast the other day called Brand Builder where Dave Gerhardt VP of Marketing at Drift shares some huge knowledge bombs. He said that according to Harvard Business Review 75% of B2B gather all of their information before even going to your website. That’s pretty phenomenal if you think about it. Information is free. It’s everywhere. Case in point with this podcast. The power lies in the consumer not the company. The consumer makes up their mind who they want to do business with, buy from, partner with. They do all this on their own thanks to the information superhighway. They don’t even have to ask a person necessarily a question. We’ve got bots for that now. The world of marketing is changing. We have to think differently at how we market to our audience. We can’t just sell at them anymore; we have to draw them in, in a new way; a more subtle way. This is how we stack the deck to get people paying attention to us. My challenge for you this episode is to record your brand. What emotions or actions does your brand evoke? For example, say you are a motivational speaker? Try recording motivational music that speaks to you, sounds of footsteps going up to the podium, clapping, room noise. Listen to this over and over again until actual explainer words come to mind like “leadership”, “optimistic”, “passionate”...things like that. From there, start a mood board. Find actual images that represent those sounds as well as words. I believe that after taking an actual moment to sit in this, you’ll have a clearer idea of what your sound should be. Even if it’s not melodic, because sonic branding is not just melodic (remember the Aflac duck?), you’ll at least be able to rule out what does not sound like your brand. That in itself is a huge step. Here’s a link to a palm-size voice recorder I found on Amazon https://amzn.to/2Ks1keB . It’s easy to carry around and easy to upload audio to another source when you’re ready to fit all the pieces together. I haven’t used this yet but it was an Amazon Choice product and a pretty good deal. It’s also something that I’ve been shopping for a potential client so if you do get it, I’d love to hear what you think. Then when you’re ready, come to me. I’d love to help! And anyone like me, if you come to them with all this forethought, creating your sound will be that much smoother of a process and potentially a lot faster. And the best part, this will truly be of your brand. Remember, us sonic branders can only go as far as you let us in. If you have done no due diligence on what you truly want before we start designing, then the sound will be more our creation than yours. Sometimes that’s what someone wants, but I’d rather it come from your heart not mine. I want this podcast to give you the information you n
S1 E4 · Thu, June 27, 2019
Episode 4- Sound Subtlety Rocks the Marketing World
Sound is something that has been ever present in our lives. All of our lives. It is all around us telling us what to do. An alarm goes off; sound tells us to wake up. A car horn honks, sound tells us the light might have just changed without us noticing or we may have just cut someone off. The chip reader beeps; sound tells us we’ve just made a successful purchase. And in enters the subtlety of sound marketing. Sound tells us what to do or gives us assurance that we’ve just completed something...like a transaction. And this is what this podcast is all about. How can we utilize this very powerful tool of sound marketing within our brand and company? My name is Jeanna and I’m Head of Audio at Dreamr Productions and Stage Ham Entertainment. I create sound identities for companies, brands, individuals, and events. Whenever you re-brand or initially brand, you have to consider your audience. You should have some semblance of your ideal consumer in your strategy and your branding should always reflect that person. With that being said, you should also always be considering what they are listening to. In this day and age, you, me, everyone is listening to a lot. And it’s not just music. From the moment we wake up to the moment we fall asleep; sound surrounds us. Chemical Brothers and Formula 1 have created a great partnership. The band (already F1 fans) were tasked in creating a sonic identity for F1 2019 Season. They took a track off of their forthcoming album and sped it up 15,000 bpm. They modeled the 15,000 rpm’s possible out of a Formula 1 race car. Formula 1 will also use the Chemical Brothers upcoming album as their sound style guide for their entire season. Win, win for both parties! According to a recent Nielsen survey, 75% of Americans choose music as their top form of entertainment. That’s above TV by 2%. This is where we should be focusing our marketing dollars; the music of the people. With that much influence, why not focus some attention on popular music. One great reason for developing a sound for your brand is cross promotion between the visual marketplace and the ever increasing voice marketplace. What I’m talking primarily about here is voice commerce. Voice commerce is primarily thought of in the realm of Amazon marketplace but I believe it’s so much more than that. What’s happening right now is Alexa is learning products but I think it’s learning much much more. So with that being said, everyone who has a business, of any kind, needs to be in on this. I need to be in on this. I’me re-including this link for the Echo Dot https://amzn.to/2JKPJXP . It’s $50 (cheaper than Alexa) and, in my opinion, a great transition into voice tech for your research and development. Investment into new marketing tech shouldn’t break the bank, but it’s still a must have. I encourage you, especially if you have an online product, to teach this tech what you sell and
S1 E3 · Tue, June 18, 2019
Episode 3- Therapeutic Music and Marketing
Music and sound influences healing. Which impacts emotion. If sound can heal, then sound can influence marketing decisions in an incredibly powerful way. In this episode, we discuss the healing influence of sound and music https://www.mindbodygreen.com/0-17515/what-you-need-to-know-about-sound-healing.html . How manipulating a frequency or a tone or even a way something is spoken, can change the entire message. We can harness this power with our brand voice. We are able to craft our sound to be entirely our own; telling a more “sincere” brand story. Everyone has something to say now-a-days. Some of its relevant and some is not. If you have something to say, then say it. But find a unique way and a unique angle in order to present it. Because there are a lot of people out there potentially trying to say the same thing as you. There are no rules in this new frontier of sound marketing; experiment, experiment, experiment. My book suggestion for you is Brand Sense: Sensory Secrets Behind the Stuff We Buy https://amzn.to/2XNwTCA . Martin Lindstrom paints a very clear picture of the huge canvas of possibility that we have in marketing through the senses that is widely untapped. It's a great book to flip through and get to the meat of what intrigues you. I especially loved the story about Singapore Airlines and their ability to create a distinct "smell". Check out this excellent new podcast I wrote intro music for called Fueling Her Further https://podcasts.apple.com/us/podcast/fueling-her-further/id1458061709 . Talia helps women break down their barriers to be the strongest that version of themselves that they can be. Great message, wonderful person. If you're interested in playing with some sound concepts for your brand or for a campaign but not ready to take a full plunge, you can find some pre-made "out of the box" logos that I wrote here https://www.pond5.com/collections/2796592 . I’ve categorized these as “uplifting” as generally that’s what people are looking for. However, if you want more edge or another feel let me know. Because I have those too. My goal for this podcast is to peak your interest, or possibly even blow your mind. Let’s think outside the box at what is hovering all around us; sound. It’s powerful, it’s engaging, it’s us. I’d love to hear your thoughts so please drop me a line at jeanna@dreamrproductions.com , connect with me on LinkedIn linkedin.com/in/jeannaisham , and follow me on Facebook facebook.com/dreamrproductions . If you need help in developing what y
S1 E2 · Fri, June 07, 2019
Episode 2- Marketing Differently
Pandora has been doing some incredibly interesting re-invention lately with new programming in "Pandora stories" https://techcrunch.com/2019/05/08/pandora-expands-its-music-and-podcasts-product-pandora-stories-with-help-from-siriusxms-guests/ as well as their new sound logo https://adage.com/creativity/work/pandora-sonic-logo/1729321. They're not afraid of being brave and trying something that may just be a bold move in the right direction. Speaking of bold, let's talk podcasters. Some consider them artists but a vast majority do not. However, they have a message and a product and they are making a place for themselves within the platform and getting their voice heard. And with the statistics of 61% of podcast listeners purchasing something from a podcast ad, they could really be highly benefited from taking this chance and being "uncomfortable" http://www.whypodcasts.org/audience/ . They are brave and, in my opinion, it will pay off for them in one way or another. My name is Jeanna and I'm here to help you learn more about the possibilities of sound in your marketing and how it can be accessible with a small and a big budget alike. For questions, inquiries, and future content suggestions, please email me at jeanna@dreamrproductions.com
S1 E1 · Tue, June 04, 2019
Episode 1- Using Sense In Your Marketing
Visual marketing is only 1 of the 5 senses. In this episode, I discuss how so much opportunity is sitting at the table with developing a sonic marketing strategy. AI, AR, voice activated technology, and podcasts are king and the voice frontier is only going to get louder. Break through the noise with your own sonic marketing strategy. ARTICLE: We talked about Coca Cola and their new evocative campaign http://bit.ly/2XpLYuf "Try Not To Hear This". BOOK SUGGESTION: Austin Kleon's Show Your Work. Can not recommend it more highly. https://amzn.to/2QyYi8z It really helped me to explore what it means to share my product rather than sell it. CHALLENGE: I challenged the audience to buy an Echo Dot https://amzn.to/2JKPJXP, take it home and start saying their product into it and see what happens. We should always be testing and learning new technology to more effectively apply it to our product and/or services. For content suggestions or further inquiries, email jeanna@dreamrproductions.com
Trailer · Sat, April 27, 2019
Welcome to Sound In Marketing
Jeanna Isham has been in audio for 15+ years witnessing first hand the shifting landscape of music and marketing industries alike. As both music composer and marketing nerd, she paints a picture of where advertising and marketing is headed and why it's crucial for every brand to have a sonic identity. For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com , Linkedin and Facebook . You can also email me at jeanna@dreamrproductions.com . Let’s make this world of sound more intriguing, more unique, and more and more on brand.
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