The UpFlip Podcast
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December 05, 2022 6:00am
25m
eCommerce was still a fairly new industry when Unique Vintage started 22 years ago. The company has grown with the industry, earning accolades like one of Inc 5000’s fastest-growing private companies in 2020 and Newsweek’s Best Online Shop for 2020/2021. Now, Unique Vintage founder Katie Echeverry is explaining how she started and grew this thriving online clothing store.
Unique Vintage started off selling authentic vintage clothing–and they started small, with an initial budget of $2,000 and Katie running the business on her own out of her home. From this humble clothing shop online, they branched out into making their own reproduction vintage-inspired clothes. This jumpstarted the company’s growth, and today Unique Vintage has eighty employees, a large warehouse space, and millions of average monthly revenue shooting for 10% margins.
In this interview, Katie shares how to start an online clothing store from scratch. She’ll talk about everything from how to find or design the clothes you sell to how to market them to the right consumers and stand out from other retailers in the niche. If you’ve ever wondered how to start an online clothing store, this is one interview you don’t want to miss!
Resources
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For more insights to start, build, or grow a business, check out the resources on UpFlip.com or head to the UpFlip YouTube channel to see more interviews with business owners and experts.
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