The UpFlip Podcast

47. How to Start a $480K/Year Online Course Business

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November 21, 2022 6:00am

37m

An online course is an appealing way to earn passive income, or add an extra revenue stream to an existing business. You don’t need any special expertise to do it, either, and Jacques Hopkins is proof. He turned his hobby playing piano into a $40,000 a month business when he started Piano in 21 Days, and you’ll hear how in this interview. 

Jacques had a traditional career as an engineer but wanted a job that would give him more free time. He realized he used practicing piano to procrastinate, and decided to make that passion the heart of his new business. He’ll be the first to tell you he’s not a piano virtuoso, but he does know how to build an evergreen sales funnel, and knowing how to sell online course content proved to be the key to unlocking his business growth. 

One of the best things about an online course business is its low barrier to entry. Jacques started his with a budget of around $150 a month, and those costs have stayed low as he’s grown, meaning about 50% of his revenue is profit. He’ll explain the main costs an entrepreneur should budget for and how to make the most of that investment, along with how to set up smart systems and build a team to make your income as passive as possible. If you want to know how to create an online course, this is the podcast episode for you!


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