The UpFlip Podcast

63. How to Scale a Business from 100 Customers to 100K+

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March 20, 2023 6:00am

46m

Starting your own business is just the first step. Scaling a business to a 7-figure revenue requires another set of strategies and skills. Craig Swanson is an expert in both these crucial stages of a business. He’s started and grown multiple businesses, and he shares his insights with our listeners in this episode. 

Craig started his first business, CreativeTechs, after dropping out of college at the age of 18. He ran that business for more than twenty years, picking up a side project along the way that involved incubating an online education business. That venture evolved into CreativeLive in 2010, growing from a small startup to a team of more than 70 over the ensuing decade. Now, he is co-owner in a portfolio of content businesses with big name partners in a variety of industries. 

Starting a business can seem overwhelming, but with the right knowledge and skills, anyone can do it. The advice Craig shares in this interview will help entrepreneurs at all stages of their business find their first 100 customers and grow to 100,000 and beyond. 

Resources:

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Connect with UpFlip:

For more insights to start, build, or grow a business, check out the resources on UpFlip.com or head to the UpFlip YouTube channel to see more interviews with business owners and experts.

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