Podcasting Essentials on Steno.fm

Podcasting Essentials

Audiences are increasingly tuning in to podcasts. Is it any wonder? Podcasts are easier to access, the quality is better than ever, and more podcasts are available on a range of topics and interests. The number of consumers who regularly listen to on-demand ‘talk’ audio is in the millions in Australia and steadily growing. Research continues to show that podcasting provides a deeper level of engagement than many other forms of media – podcast audiences are actively listening to their favourite podcasts. What does this mean for brands, advertisers, media companies, and entrepreneurs looking to connect with new audiences? That’s what thi...

S5 E24 · Tue, February 08, 2022
S5E24 Summer Series: Why podcasts are an essential marketing tool
SUMMER SERIES: For brands still on the fence about creating a podcast, Fatima Zaidi, CEO of Quill Inc, has the stats to back up their effectiveness. Are branded podcasts effective? Absolutely, if done right, says Fatima Zaidi, CEO of Quill Inc - and she has the stats to back it up. Fatima joins co-hosts Nick Schildberger and Nicole Goodman to discuss the impact and benefits of a podcast on your brand. Fatima also talks measuring return on investment and the role of podcasts in strategic communications. Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S5 E23 · Tue, January 25, 2022
S5E23 Summer Series: Narrative podcasting with a master producer
SUMMER SERIES: We spoke to Ian Walker, one of Australia's leading Podcast Executive Producers, about how the ABC produces its high-end narrative podcasts. And it's an episode packed with lessons for brands. Just a note that, since recording this episode and after 7 years at the ABC, Ian is now Senior Executive Producer, factual and scripted podcasts at Listnr. Australian podcasts are competitive on a global scale and a lot of the credit for this goes to Ian Walker, Executive Producer – Narrative Non-Fiction at ABC Audio Studios. Ian’s been responsible for dozens of podcasts, including the hit kids show Short & Curly and the award-winning true crime series Unravel. Ian joins co-hosts Nick Schildberger and Nicole Goodman to reveal his approach to outstanding podcast production. Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S5 E22 · Tue, January 11, 2022
S5E22 Summer Series: Correctly clearing copyrighted music for podcasts
SUMMER SERIES: Questions around music licensing for podcasts are so frequent that we sought definitive clarification from a leading expert in the space, and that's Deborah Mannis Gardner, President of DMG Clearances. This is an outstanding reference episode for any time music is on the table. Navigating copyrighted music for podcasts can be a tricky enterprise, particularly for the uninitiated. But is there more nuance to it? Is there safety only in using composers and royalty-free music sites? Deborah Mannis-Gardner, Founder of DMG Clearances, talks to co-hosts, Nick Schildberger and Nicole Goodman about the world of music clearances and what the options are for podcasters. Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S5 E21 · Tue, December 28, 2021
S5E21 Summer Series: Branded audio nailed with Steve Pratt
SUMMER SERIES: We are often asked what is the return on investment for brands creating a podcast. Steve Pratt is a leading voice in the branded podcast space, so let's revisit his views on ROI based on the growing amount of consumption and engagement data at his finger tips. Some people have a way of making observations that resonate. Steve Pratt is one such person. Co-founder of Pacific Content, Steve is a branded audio specialist and in his casual way, nails its reason for being. Chatting with co-hosts Nick Schildberger and Nicole Goodman, he also highlights growth opportunities in the audio and podcasting space and how tracking is coming into its own. An episode not to be missed. Reference: Pacific Content blog Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S5 E20 · Tue, December 14, 2021
S5E20 Summer Series: The why and how of podcasting in 2021
SUMMER SERIES: 2021 saw continued progress in podcasting, despite the ongoing pandemic. So let's look back on our predictions for the year - did more brands take our advice and embrace the medium? So, you're considering adding a podcast to your marketing mix this year, but are you 100% sure why and how to start? Podcasting has proven to be pandemic proof - with the number of new podcasts started in 2020, triple that of the year before, and new listeners grew exponentially. So, for most brands, the question isn’t should you have a podcast, it’s how bold and creative are you willing to be with your podcast? Nick Schildberger and Nicole Goodman discuss podcasting’s seven-year itch, the call for brands to be bold and answer the all-important ‘why' and ‘how' to start a podcast for your business. Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S5 E19 · Tue, November 30, 2021
S5E19 What the growth in distribution opportunities means for your podcast
As fast as podcasts are created, so distribution opportunities seem to grow. It's mostly good news, but how do podcast producers navigate this growing landscape to take best advantage? Rob Greenlee, VP of Content & Partnerships at Libsyn and AdvertiseCast joins co-hosts Nick Schildberger and Nicole Goodman to discuss what it all means for podcasters. With big tech companies entering the industry at regular intervals in 2021, how big an influence will video play in podcasting, and what does 2022 hold for the audio industry? Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S5 E18 · Tue, November 16, 2021
S5E18 Why podcasts are an essential marketing tool
Are branded podcasts effective? Absolutely, if done right, says Fatima Zaidi, CEO of Quill Inc - and she has the stats to back it up. Fatima joins co-hosts Nick Schildberger and Nicole Goodman to discuss the impact and benefits of a podcast on your brand. Fatima also talks measuring return on investment and the role of podcasts in strategic communications. Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S5 E17 · Tue, November 02, 2021
S5E17 Discover what’s hot and what’s not with Hot Pod’s new lead writer Ashley Carman
Hot Pod is an industry staple – a newsletter that covers important podcast happenings. New lead writer and editor of Hot Pod, Ashley Carman, joins co-hosts Nick Schildberger and Nicole Goodman to give her take on the current and future state of podcasting. Ashley has big shoes to fill, taking over from Hot Pod founder, Nick Quah. But she’s no newbie to reporting on the audio industry, having done it since 2018 as a senior reporter at technology blog, The Verge, that now owns the Hot Pod newsletter. Nick & Nicole also discuss Tom Webster’s very interesting take on YouTube for podcasts and Facebook for promotion. References: Sign up for the Hot Pod newsletter Check out Tom Webster's article and video presentation at Podcast Movement this year – ‘Look for the flowers’ Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S5 E16 · Tue, October 19, 2021
S5E16 Turning lemons into podcast lemonade
From experiencing the tragedy of the opioid crisis to providing insight on real issues, in a way that creates joy, Jess Cordova Kramer – along with Stephanie Wittels Wachs – found a way to turn lemons into lemonade, with Lemonada Media. Jess, CEO and Co-Founder of podcast network Lemonada, joins co-hosts Nick Schildberger and Nicole Goodman to discuss their core mission and the success that comes from tapping into what people need to hear. Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S5 E15 · Tue, October 05, 2021
S5E15 Correctly clearing copyrighted music for podcasts
Navigating copyrighted music for podcasts can be a tricky enterprise, particularly for the uninitiated. But is there more nuance to it? Is there safety only in using composers and royalty-free music sites? Deborah Mannis-Gardner, Founder of DMG Clearances, talks to co-hosts, Nick Schildberger and Nicole Goodman about the world of music clearances and what the options are for podcasters. Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S5 E14 · Tue, September 21, 2021
S5E14 Podcasting the Crooked way
Crooked Media is the podcast network best known for its flagship podcast Pod Save America. The show not only boasts extraordinary download numbers but has an enviable record of producing some of the most listened to, host-read ads in the business. Sandy Girard, SVP of Programming at Crooked Media, joins co-hosts Nick Schildberger and Nicole Goodman to discuss the network’s approach to media buying, partnership building and authentic programming, in a lightning-fast political landscape. And drawing on her vast audio experience, Sandy also offers advice for podcasters looking to find and grow an audience. Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S5 E13 · Tue, September 07, 2021
S5E13 Narrative podcasting with a master producer
Australian podcasts are competitive on a global scale and a lot of the credit for this goes to Ian Walker, Executive Producer – Narrative Non-Fiction at ABC Audio Studios. Ian’s been responsible for dozens of podcasts, including the hit kids show Short & Curly and the award-winning true crime series Unravel. Ian joins co-hosts Nick Schildberger and Nicole Goodman to reveal his approach to outstanding podcast production. Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S5 E12 · Tue, August 24, 2021
S5E12 UK podcasting – a world away but not that far apart
In this episode we head to little Britain to find out what's happening with their BIG growth in podcasting. Jake Warren, Founder and CEO of Bristol-based podcast agency, Message Heard, talks to co-hosts Nick Schildberger and Nicole Goodman about the UK podcasting scene, branded podcasting and his keys to making successful, original audio. Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S5 E11 · Mon, August 09, 2021
S5E11 Measuring trust in news, podcasts & digital media
People tend to have higher levels of trust in podcasts than in other digital mediums - great news for brands, but we wanted to dig a little deeper. Nic Newman is a Senior Research Associate at Reuters Institute for the Study of Journalism at Oxford University and the lead author of the Digital News Report - the most comprehensive annual, global study of news and media consumption covering 46 countries. He talks about his findings to co-hosts Nick Schildberger and Nicole Goodman. References: Digital News Report 2021 News podcasting reports by Nic Newman Daily News Podcasts: Building habit in the shadow of Coronavirus News podcasts and the opportunities for publishers Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S5 E10 · Tue, July 27, 2021
S5E10 Rethinking podcast reviews and calls-to-action
Rating and reviewing a podcast won’t help it get to the top of the Apple Podcast charts! Now that that’s clear, Andrew Davies, Digital and Engagement Editor at ABC Audio Studios and Radio National, chats to co-hosts Nick Schildberger and Nicole Goodman about how you should be thinking about calls-to-action. References: Why podcast calls to action matter How podcast recommendation newsletters help improve discoverability PE S4E1 A passion for podcast descriptions Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S5 E9 · Tue, July 13, 2021
S5E9 Want more podcast listeners? Forget marketing shortcuts
The fast, wiz-bang marketing strategies look great, but to really grow a podcast audience, slow and steady wins the race. Jeremy Enns, CEO of Counterweight Creative, joins co-hosts Nick Schildberger and Nicole Goodman to discuss the keys to audience growth – starting early, consistent engagement and standing out from the crowd. References: Podcast Marketing Academy | Counterweight Creative: Podcast Strategy & Production ‘Making branded podcasts original’ – blog and video by Nick Schildberger Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S5 E8 · Tue, June 29, 2021
S5E8 What's news? With James Cridland
Rather than hear podcasting industry news second hand from us, we thought we’d give it to you straight from James Cridland, Editor at Podnews.net James talks to Nick Schildberger and Nicole Goodman about the new addition of podcast paid subscriptions, is Apple or Spotify winning the race to podcast domination, the industry antics of podcasting’s own Wolf of Wall Street, and a shift in monetisation - making it easier for producers to earn money! Gotta love that! Reference: Podnews.net Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S5 E7 · Tue, June 15, 2021
S5E7 It’s in the numbers - Australian podcasting thriving during the pandemic
The last pandemic year has proved podcasting’s resilience, with Australia leapfrogging towards the US. The evidence is plain to see in the latest Infinite Dial Survey for Australia. Larry Rosin, President of Edison Research, talks to Nick Schildberger and Nicole Goodman about what the audio consumption numbers mean and if trends can be established in such uncertain times? Reference: The Infinite Dial, Australia 2021 https://www.edisonresearch.com/the-infinite-dial-2021-australia/ Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S5 E6 · Tue, June 01, 2021
S5E6 Data driving podcast audience growth
Podcast tracking and measurement tools are developing rapidly, providing data-driven direction for brands and producers alike. Dave Zohrob, co-founder of Chartable, talks to co-hosts Nick Schildberger and Nicole Goodman about analytics, attribution and how Chartable is enabling the growth of podcast audiences. References Chartable: Chartable: Podcast Analytics & Attribution - Chartable Podcast Day 24: Podcast Day 24 – The planet's podcasting conference Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S5 E5 · Tue, May 18, 2021
S5E5 A battle for podcast domination - opportunities abound
Almost daily it seems new moves are being made by big players angling for podcast domination. Sharon Taylor, Managing Director of Triton Digital joins co-hosts Nick Schildberger and Nicole Goodman to discuss the wild ride that the industry had in 2020 and what it means for 2021. The trio discusses Apple's recently announced subscription service and how it compares to Spotify's model. They also investigate the motivations behind the sudden growth in popularity of live audio with Spotify, Facebook and others jumping on board. And Sharon gives us her take on transcripts and industry benchmarking. References Omny Benchmarking: By The Numbers. A look at how podcasts are stacking up… | by Omny Studio team | Mar, 2021 | Omny Studio blog Omny SEO/Transcript advice: Best Practice for Search Engine Optimization for your Podcast | by Omny Studio team | Apr, 2021 | Omny Studio blog Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S5 E4 · Tue, May 04, 2021
S5E4 Podcast Guesting - benefits beyond growing your podcast audience
Most podcaster producers know that sourcing and organising guests is one of the biggest challenges. Because of this, the guesting industry is growing. Kristin Molenaar is the CEO of YesBoss, a company that matches appropriate people to the right podcasts. It sounds simple enough, but not everyone knows how best to sell themselves or how to invest in these relationships. Kristin takes hosts Nick Schildberger and Nicole Goodman through the steps involved to become a successful podcast guest. And with guesting being a proven way to grow an audience, plus the additional cross-promotion and monetisation opportunities – the investment is worth it. Find more about Kristin and Yes Boss at https://www.yesbossva.com/ Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S5 E3 · Tue, April 06, 2021
S5E3 Branded audio nailed with Steve Pratt
Some people have a way of making observations that resonate. Steve Pratt is one such person. Co-founder of Pacific Content, Steve is a branded audio specialist and in his casual way, nails its reason for being. Chatting with co-hosts Nick Schildberger and Nicole Goodman, he also highlights growth opportunities in the audio and podcasting space and how tracking is coming into its own. An episode not to be missed. Reference Pacific Content blog Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S5 E2 · Tue, March 23, 2021
S5E2 Getting weird with podcast adtech
Adtech – does it make you excited? Nervous? Well instead, our guest Bryan Barletta, Founder of the Sounds Profitable newsletter and podcast, suggests brands get weird with it! Co-hosts, Nick Schildberger and Nicole Goodman chat to Bryan about his take on this niche and very creative area of podcasting. In simple terms, he reveals what we need to know and its hidden value to podcast creators. But first, Nick and Nic reveal highlights from the latest podcasting listenership statistics, released in The Infinite Dial 2021 from Edison Research and Triton Digital. References Sounds Profitable - the adtech weekly newsletter from Podnews The Infinite Dial 2021 - Edison Research Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S5 E1 · Tue, March 09, 2021
S5E1 The why and how of podcasting in 2021
So, you're considering adding a podcast to your marketing mix this year, but are you 100% sure why and how to start? Podcasting has proven to be pandemic proof - with the number of new podcasts started in 2020, triple that of the year before, and new listeners grew exponentially. So, for most brands, the question isn’t should you have a podcast, it’s how bold and creative are you willing to be with your podcast? Nick Schildberger and Nicole Goodman discuss podcasting’s seven-year itch, the call for brands to be bold and answer the all-important ‘why' and ‘how' to start a podcast for your business. Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S4 E23 · Tue, February 09, 2021
S4E23 Summer Series: Your top 10 podcast questions answered
SUMMER SERIES: Everyone loves a top ten list, so here’s one we prepared earlier – the top ten podcasting questions we get asked most! There’s so much podcasting information out there, it can be overwhelming. At SoundCartel we get asked the same questions regularly, by different brands and independents. These questions also pop up often on podcasting blogs and forums. So, Nick Schildberger and Nicole Goodman thought they'd tackle the top 10 questions they get asked most, so you can use this episode as a reference, and of course as an opportunity to ask us anything else about the world of podcasting. Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S4 E22 · Tue, January 26, 2021
S4E22 Summer Series: Why a podcast? Magellan’s perspective
SUMMER SERIES: If you’re heading into the new year trying to make a case for a podcast for your business or brand, take a listen to what the Head of Marketing at Magellan Asset Management had to say about her experience. It’s all very well us telling you how great podcasting is for brands, but nothing beats hearing it directly from the brand itself. Lucy Briggs is Head of Marketing for Magellan Asset Management, and earlier in 2020 her team launched an investment podcast called, ‘In the Know’. The first few episodes have gone gangbusters. Lucy chats with Nick Schildberger and Nicole Goodman about why Magellan decided to launch a podcast, how they go about producing it in partnership with SoundCartel and the results they’re achieving - making Magellan’s first foray into podcasting, a huge success. Reference ' In The Know ' Podcast - Magellan Asset Management Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S4 E21 · Tue, January 12, 2021
S4E21 Summer Series: Immersive audio with Dan Blank
SUMMER SERIES: There’s sound and then there’s immersive audio - sound that reaches into your bones and allows your mind to paint a rich and textured story. Few know more about this style of audio than ‘Carrier’, writer and director Dan Blank, who joined us earlier this season and explained his creative process. An immersive experience is one that draws you into a new or augmented reality, largely enabled by technology. So how does podcasting, in its purely audio format, achieve this level of experience? One way is to record binaurally, a method that requires specially arranged microphones to create a 3D stereo sound sensation for the listener. Like you’re actually there. And there’s no better person to take us on this journey than Dan Blank, writer and director of the immersive podcast ‘Carrier’, so lifelike, it warns you to use caution during your journey. This episode of Podcasting Essentials is presented by Nick Schildberger and Nicole Goodman of SoundCartel. Reference Carrier Podcast: https://www.qcodemedia.com/carrier Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S4 E20 · Tue, December 29, 2020
S4E20 Summer Series: The skills of a sound medium
SUMMER SERIES: We find ourselves in a new golden age of audio. There’s a thirst for knowledge of all things sound and how to mould it for ravenous audiences. So we thought we’d bring back Ralph Van Dijk who delves into his vast reserves of knowledge and paints a picture, in sound. Ralph Van Dijk “sold his soul to audio” many years ago and he’s happy he did. Ralph is Founder and Creative Director of Eardrum, an award-winning, creative agency based in Sydney and Belgium, which he initially founded thirty years ago in London. Along with SoundCartel Producer Chris Ashmore, he discusses podcasting today and breaks down the importance of sound to “excite and intrigue the ear and build emotion.” Co-hosts Nick Schildberger and Nicole Goodman also discuss sound-as-a-skill, Apple hitting over 1.1million podcasts and Spotify putting the industry on notice with another massive acquisition. Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S4 E19 · Tue, December 15, 2020
S4E19 Summer Series: Business Wars – Behind the scenes with David Brown
SUMMER SERIES: This interview was recorded in March 2020, we’d just rebranded as SoundCartel and coronavirus was headed for Australian shores. David is fantastic and a 2020 retrospective wouldn’t be complete without him. Enjoy! Business Wars, Business Wars Daily and WeCrashed are just a few of Wondery’s many outstanding podcasts, and all three are hosted by journalist and broadcaster, David Brown. In particular, Business Wars is a team favourite at SoundCartel. Each season it pits giant industry brands against each other, in an exciting examination of their historic wins and failures, to see which came up trumps, why and how. So, when David Brown agreed to be a guest on Podcasting Essentials, Nick and Nicole were over the moon! In this episode, David takes us behind the scenes of these incredible shows and we explore how to produce an award-winning podcast. Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S4 E18 · Tue, December 01, 2020
S4E18 A new best friend for remarkable remote recording
Audio quality is the gateway to professional podcasting. That's the mantra behind Californian-based audio software start-up, SquadCast. Co-founders Zachariah Moreno and Rockwell Felder are on a mission to offer studio-quality audio for podcasters across the world. For remote recording, SquadCast is easy to use, the audio is recorded instantaneously, and there's no need to download to share audio files. SoundCartel's Chris Ashmore explores remote-recording best practices with Zach and Rock, and how podcasting is becoming more professionally sounding. References SquadCast - https://squadcast.fm/ Remote Podcast Stats – A 2020 Q3 Report – https://squadcast.fm/downloads/rps-2020-q3/ Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S4 E17 · Tue, November 17, 2020
S4E17 Why a podcast? Magellan’s perspective
It’s all very well us telling you how great podcasting is for brands, but nothing beats hearing it directly from brands themselves. Lucy Briggs is Head of Marketing for Magellan Asset Management, and earlier in 2020 her team launched an investment podcast called ‘In the Know’. The first few episodes have gone gangbusters. Lucy chats with Nick Schildberger and Nicole Goodman about why Magellan decided to launch a podcast, how they go about producing it in partnership with SoundCartel and the results they’re achieving, making Magellan’s first foray into podcasting, a huge success. Reference ' In The Know ' Podcast - Magellan Asset Management Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S4 E16 · Wed, November 04, 2020
S4E16 Podcast trends, secure distribution & how to best analyse analytics
While the counting of votes is taking place in the US, Nicole Goodman starts this episode with a look at how the Trump and Biden campaigns used podcasting to get their respective messages out. She also reveals some new research on the power of host-read ads. Then Omny Studio's Managing Director, Sharon Taylor chats to Nick Schildberger about the podcasting trends of 2020 and what lies ahead. She also explains secure distribution and helps us better understand podcast analytics. References Find out more about How have the presidential candidates' used podcast advertising in the election? and how Host read ads pack a brand recall punch Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S4 E15 · Tue, October 20, 2020
S4E15 Evo Terra talks growing a podcast audience
Evo Terra, host of Podcast Pontifications, talked last episode about podcast strategy and episode planning. He’s back with Nick Schildberger and Nicole Goodman to discuss how to grow an audience. Evo emphasises the importance of getting the fundamentals right, first and foremost. This includes a proper podcast website, distributing the podcast through all available channels, planning to leverage your existing relationships, and at all times make sure you are creating remarkable content. One thing’s for sure though, you can’t grow what you don’t know. Once you have a clear understanding of who your audience is and where and how they consume content, only then can you move on to growing your listener base. Reference Find out more about The Ambies , The Podcast Academy’s awards for excellence in audio. Listen to more of Evo pontificating at Podcast Pontifications Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S4 E14 · Tue, October 06, 2020
S4E14 Evo Terra’s pearls on podcast strategy and planning
There are many keys to creating a successful branded podcast, but two should be addressed right at the beginning of the process. The first is developing a podcast strategy and the second is planning individual podcast episodes. The inimitable Evo Terra, host and producer of ‘Podcast Pontifications’, provides pearls of wisdom to Nick Schildberger and Nicole Goodman, on the steps involved. Evo also provides his opinions on the worthiness of video podcasts, whether podcast transcripts are necessary and how to plan to most efficiently repurpose podcast content. Reference Check out Evo's Podcast Pontifications Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S4 E13 · Tue, September 22, 2020
S4E13 Spotify – bold podcasting moves and myth busting
In just two years, Spotify has taken a big bite out of Apple’s podcast listening audience. Prithi Dey is Podcast Partner Manager for Spotify Australia and she talks to Nick Schildberger and Nicole Goodman about Spotify’s goal to dominate the space, whilst giving back to podcast creators and listeners alike. And we bust some Spotify myths too! Reference Westwood One's Podcast Download Fall 2020 Report Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S4 E12 · Tue, September 08, 2020
S4E12 Your top 10 podcast questions answered
There’s so much podcasting information out there, it can be overwhelming. At SoundCartel we get asked the same questions regularly, by different brands and independents. These questions also pop up often on podcasting blogs and forums. So Nick Schildberger and Nicole Goodman thought they'd tackle the top 10 questions they get asked most, so you can use this episode as a reference, and of course as an opportunity to ask us anything else about the world of podcasting. Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S4 E11 · Tue, August 25, 2020
S4E11 Podcasting, privacy and the law
As podcasting popularity explodes, it can be all too easy to excitedly produce content without considering privacy and the laws that you need to be aware of. But, at your own peril. Nicole Murdoch, Principal at Eaglegate Lawyers talks piracy and music, while Nicole Stephensen, Principal Consultant at Ground Up Consulting, discusses privacy with Nicole Goodman. Nick Schildberger and Nicole Goodman kick-off by considering the latest piracy incident in podcast land. And yes, there are four Nic/ks in this episode! Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S4 E10 · Tue, August 11, 2020
S4E10 Pandemic podcasting predictions with James Cridland
Podcast Futurist and friend of the show, James Cridland sees almost no negative impact on podcasting during COVID-19. Which he confirms is great for brands and advertisers in the space, or for those considering it. He talks to Nick Schildberger about this and everything from big consolidations, to caution around auto-transcript functionality. He also ponders the approach of Google and Apple and has a few interesting thoughts about Joe Rogan. And if you’re deciding between producing a video podcast, audio podcast, or both, Nick and Nicole discuss that too! Reference The Podsights Advertising Benchmark Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S4 E9 · Wed, July 29, 2020
S4E9 Immersive audio with Carrier's, Dan Blank
An immersive experience is one that draws you into a new or augmented reality, largely enabled by technology. So how does podcasting, in its purely audio format, achieve this level of experience? One way is to record binaurally, a method that requires specially arranged microphones to create a 3D stereo sound sensation for the listener. Like you’re actually there. And there’s no better person to take us on this journey than Dan Blank, writer and director of the immersive podcast ‘Carrier’, so lifelike, it warns you to use caution during your journey. This episode of Podcasting Essentials is presented by Nick Schildberger and Nicole Goodman of SoundCartel. Reference Carrier Podcast - https://www.qcodemedia.com/carrier Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S4 E8 · Tue, July 14, 2020
S4E8 Sitting down with the Chair of The Podcast Academy
Rob Greenlee , VP of Content and Partnerships at Libsyn, newly announced Chair of The Podcast Academy and friend of the podcast joins Nick Schildberger and Nicole Goodman . This time, Rob talks about how he’s planning on leading the Podcast Academy, what the goals of the organisation are, who can join and the process. They also delve into the prickly topic of the value of podcast content and if the big streaming platforms should pay. Reference The Podcast Academy https://www.thepodcastacademy.com/ Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S4 E7 · Tue, June 30, 2020
S4E7 Behind the numbers
What’s happening in Australian podcasting and how does it compare to podcasting in the US? In this episode, Larry Rosin , President of New Jersey-based, Edison Research joins Nick Schildberger and Nicole Goodman to dig into the numbers behind The Infinite Dial Australia, 2020. For four years Edison Research has been putting out The Infinite Dial Australia, survey results on Australia’s digital media consumer behaviour. It’s a handy companion to The Infinite Dial US, which Edison has been running for over 20 years. The trio discovers what makes Australian podcasting unique, how Australian data compares to the US and discuss what impact COVID-19 has had on podcast listening and production. Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S4 E6 · Tue, June 16, 2020
S4E6 The skills of a sound medium
Ralph Van Dijk “sold his soul to audio” many years ago and he’s happy he did. Ralph is Founder and Creative Director of Eardrum, an award-winning, creative agency based in Sydney and Belgium, which he initially founded thirty years ago in London. Along with SoundCartel Producer Chris Ashmore, he discusses podcasting today and breaks down the importance of sound to “excite and intrigue the ear and build emotion.” Co-hosts Nick Schildberger and Nicole Goodman also discuss sound-as-a-skill, Apple hitting over 1.1million podcasts and Spotify putting the industry on notice with another massive acquisition. Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S4 E5 · Tue, June 02, 2020
S4E5 Business Wars - lessons in hubris with host David Brown
David Brown , host of Wondery podcasts, Business Wars, Business Wars Daily and WeCrashed continues his chat with Nick Schildberger and Nicole Goodman . David gives his thoughts on podcast ads, the lessons we can learn from Business Wars and what would make a great Australian Business War! References Mastercard's sonic branding story: https://newsroom.mastercard.com/videos/sound-on-mastercard-debuts-sonic-brand-2/ Coca-Cola's sonic branding story: https://www.youtube.com/watch?v=QymLzVtbsBo Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S4 E4 · Tue, May 19, 2020
S4E4 Business Wars - behind the scenes with host David Brown
Business Wars, Business Wars Daily and WeCrashed are just a few of Wondery’s many outstanding podcasts, and all three are hosted by journalist and broadcaster, David Brown. In particular, Business Wars is a team favourite at SoundCartel. Each season it pits giant industry brands against each other, in an exciting examination of their historic wins and failures, to see which came up trumps, why and how. So when David Brown agreed to be a guest on Podcasting Essentials, Nick and Nicole were over the moon! In this episode, David takes us behind the scenes of these incredible shows and we explore how to produce an award-winning podcast. Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S4 E3 · Wed, April 22, 2020
S4E3 Should brands invest in podcasting during a crisis?
In times of crisis, marketing can feel like a luxury. Corey Layton, Commercial Product and Audio Partnerships at ARN chats with Nick Schildberger and Nicole Goodman about how brands can still get started in podcasting and take advantage of the relative cost savings and new technologies, in this growth medium. Reference Lessons from history: Advertising in an economic downturn https://bit.ly/2KmXyRK Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S4 E2 · Tue, April 07, 2020
S4E2 Podcasting predictions in a coronavirus world
The April outlook for 2020 is a very different beast to what it was in January this year. Sharon Taylor, MD of Omny Studio, joins Nick Schildberger and Nicole Goodman to discuss the latest in podcasting, the potential impact of the coronavirus, and Sharon makes some bold industry predictions. Reference Infinite Dial 2020 https://www.edisonresearch.com/the-infinite-dial-2020/ Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S4 E1 · Tue, March 24, 2020
S4E1 A Passion for Podcast Descriptions
71% of people choose new podcasts based on podcast descriptions and titles. So what better way to kick off season 4 of Podcasting Essentials than with advice on this topic from Andrew Davies, Digital and Engagement Editor at ABC Audio Studios. Andrew is passionate about podcast descriptions and titles. As we should all be! They’re incredibly important for discovery and not enough people do them justice. Andrew joins Nick Schildberger and Nicole Goodman to chat about podcast descriptions, titles and so much more. REFERENCES A. The Art and Science of Podcast Show Descriptions - https://bit.ly/2WBZmOc B. "71% of listeners are motivated to try a new podcast by the episode description and headline." ABC Audience Data and Insights, 2019, 'Why do people like to listen to podcasts?' https://ab.co/2QIgTjX Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S3 E21 · Wed, December 04, 2019
S3E21 Podcast App Curation: How to get your show featured
Ever wondered about the ‘Top Lists' in podcast apps? Who selects them & how? What dark arts are going on back there and who’s responsible? Darian Muka is the Content Curator for Pocket Casts and listens to podcasts all day. She takes a break from the serious business of podcast app curation to tell Nick Schildberger and Nicole Goodman what goes into creating the top lists at Pocket Casts and how to get yours featured. Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S3 E20 · Wed, November 20, 2019
S3E20 Podcast marketing advice from a network CMO
There are many things that go into developing a successful podcast, essential however is building strong relationships, creating great content and developing standout marketing. Career marketer, Pam Kramer has just spent four years as CMO at US podcast network Cadence13 . Along with her team, Pam launched more than 40 new podcasts and generated over one billion downloads. Nick and Nicole chat to Pam about her strategies for success, how brands should approach podcast marketing and her no nonsense preference for host read versus baked-in ads. They also discuss the dangers of brands hanging their hat on download numbers and the wave of content launching from TV streaming services and how podcasting might be affected. References: Downloads aren’t the whole story https://blog.pacific-content.com/downloads-arent-the-whole-story-da7a74252b1d Consumers are drowning in content https://www.amplifimedia.com/blogstein/2019/11/4/consumers-are-drowning-in-content?mc_cid=8b8fae4631&mc_eid=1d27b3957c Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S3 E19 · Thu, November 07, 2019
S3E19 Lifting the veil on producing branded podcasts
Due to its low barrier to entry, a successful podcast might seem easy to create. But for businesses the stakes are higher. Like all content, a podcast is a reflection of your brand and with listenership growing every day, a savvy podcast audience is expecting a quality experience. BE’s own Head of Audio, Pete Letts joins Nick Schildberger and Nicole Goodman to take a peek behind the curtain of branded podcast production and discuss the best approach for brands. Nick and Nicole also discuss the latest news that podcasting is eating into our music listening time and why internal podcasts for brands are a win-win. References Podcasts Leapfrog Music Collections, eyes scripted content https://bit.ly/32j4vd2 How Private Podcasts could change the way companies communicate with employees https://bit.ly/32kmkbM Branded podcasts it’s like talking to yourself only better https://bit.ly/2repcKx Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S3 E18 · Tue, October 22, 2019
S3E18 Podcasting is the 'Jam' for brands – Matty Staudt
Matty Staudt has traversed the full landscape of audio production, from his days a radio DJ to his part in the early stages of podcast development at iHeart Media. Today he has founded his own podcast production company, Jam Street Media, focusing on branded content from his home in Los Angeles, California. He walks us through his journey and why he believes podcasting is a particularly powerful medium for business. Also, co-hosts Nick Schildberger and Chris Ashmore unpack so-called "microcasts" the latest term to reflect shorter, more compact podcasts of around five to 12 minutes in length. MORE INFORMATION Cherie Hu, October 15, 2019, 'Will podcast playlists elevate the microcast?' Hot Pod Newsletter, https://hotpodnews.com/will-podcast-playlists-elevate-the-microcast/ Lars Murray, October 10, 2019, 'What is a Microcast, and Why do you need one?' Variety, https://variety.com/2019/digital/news/what-is-microcast-1203364995/ Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S3 E17 · Tue, October 08, 2019
S3E17 Insights from a Master Podcaster - Rob Greenlee
Podcasting officially began in 2004, the same year that Rob Greenlee moved from radio into the podcast space. Today Rob is VP of Content and Partnerships at Libsyn, co-host of the New Media Show and an Inductee into the Podcast Hall of Fame. Rob’s insight into the industry and where it’s heading is vast and he brings a rare perspective to the medium. Also this episode, Nick Schildberger and Nicole Goodman discuss the highlights from OzPod 2019, the ABC’s annual podcast conference.. ABC Podcast Research 2019 https://www.abc.net.au/cm/lb/11563738/data/download-2019-abc-podcast-research-pdf-data.pdf Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S3 E16 · Tue, September 24, 2019
S3E16 Podcast Movement 2019: Takeaways and Trends
If you’re involved in podcasting or want to be, Podcast Movement is the place to be. It's the largest podcasting conference in the world, held this year in Orlando, Florida. It brings together hosting platforms, podcast networks, media, distribution channels, podcast professionals and novices. All in a joint effort to learn, network and develop the podcasting industry. While there, friend of the show, Sharon Taylor MD of Omny Studio moderated a panel on monetisation. And our own producer Nicole Goodman also went along for the first time. Sharon and Nicole give us their key takeaways from the conference and we talk podcast advertising, smart speakers and IAB compliance. This episode of Podcasting Essentials is presented by Nick Schildberger and Nicole Goodman of BE Media Production . Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S3 E15 · Tue, September 10, 2019
S3E15 Best example of producing a podcast from a live event
If you're a festival organiser or you're holding an event with talented speakers and intriguing topics, have you thought of recording the sessions for those who can't attend? It expands the life of the event well beyond the days of the festival or presentation. Melbourne Food & Wine, one of Australia's best known and largest food festivals, approached BE to produce a podcast from its 2019 Theatre of Ideas talk sessions. The speakers were a mix of local and international restaurateurs, food writers and wine connoisseurs. We hear from Emma Breheny, Content Manager of Melbourne Food & Wine about the practicalities of repurposing talk sessions into a podcast series and how it fits in with their larger content strategy. Melbourne Food & Wine Podcast https://www.melbournefoodandwine.com.au/read-watch/latest-news/news/the-melbourne-food-wine-festival-podcast-is-here-562 Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S3 E14 · Tue, August 27, 2019
S3E14 The art of the interview – and the craft of production
A special treat this episode – first we hear from BE's own executive producer, Heather Dawson , on what makes a great interview. Heather - a former BBC and ABC journalist - has interviewed thousands of guests in her career. She says the art of the interview comes down to the planning as well as the execution. Also, we hear from workplace psychologist, Ellen Jackson , whose podcast, Potential Psychology , was recognised as a finalist in this year's Australian Podcast Awards. Ellen's production process is an inspiration for others looking to promote their own brand through podcasting. She explains how podcast aligns with her other business and marketing goals, how she interviews guests from all corners of the world and her advice for others thinking of creating their own podcast. Potential Psychology with Ellen Jackson https://www.potential.com.au/podcast Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S3 E13 · Wed, August 14, 2019
S3E13 Tips and ideas from a leading podcast producer – Ran Levi
Editing is the least appealing part of making a podcast episode, but it’s crucial if you want listeners to be engaged. That's according to Ran Levi , producer of Israel's most listened to podcast, Making History. Ran details some of the most common podcasting mistakes, including: self-deprecating hosts, using YouTube as a hosting service, and not catching the audience's attention in the first 30 seconds. Ran also offers his thoughts of the future of audio content, one of on-demand audio outstripping FM radio consumption. Ran Levi's articles on Medium https://medium.com/@ranlevi Making History https://www.stitcher.com/podcast/ran-levi/making-history-with-ran-levi Malicious Life https://malicious.life Podcasts are getting shorter https://medium.com/megaphonepods/podcasts-are-getting-shorter-a876cfa2f56a Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S3 E12 · Tue, July 30, 2019
S3E12 The power of video to market your podcast
Audiograms are proving to be highly effective to promote podcast episodes in social media feeds, like Instagram, LinkedIn and Twitter. We hear from Oliver Wellington , founder of Headliner, an increasingly popular online tool aimed at podcasters to generate and share videos. He shares his tips on what works best – including the size and type of text font, static vs. animated text, length of video, and more. The most important thing, Oliver says, is try out different types of video to understand what works best for you. Also, Nicole Goodman joins Nick Schildberger to discuss Apple's announcement to pursue original podcasts, whether podcasting has reached a peak (no, it hasn't), and how marketing and digital agencies need to catch up to the benefits of branded audio content. Headliner https://www.headliner.app/ Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S3 E11 · Tue, July 16, 2019
S3E11 Triton buys Omny – analysing the huge growth in podcasting
It’s been a big year for Sharon Taylor , Managing Director of Omny Studio. With Triton Digital’s acquisition of Omny and a non-stop international travel schedule, she makes time to stop by again and break it all down. She chats with Nick and Nic about what the purchase means not just for Omny but for podcasters and listeners. They also discuss the latest podcasting trends and the increasing advantages audio content is for brands. This episode of Podcasting Essentials is presented by Nick Schildberger and Nicole Goodman of SoundCartel. How to land a punchy episode description https://bit.ly/2Y16fK0 https://bit.ly/2XMllPa Creating a Podcast Community https://bit.ly/2LR5FZ0 Broadcast and Podcast - Two Worlds Converging by Mitch Secrett https://bit.ly/2GeM2X8 The Podcast Tech News Just Keeps on Coming - We Sort it Out by Steven Goldstein https://bit.ly/2XwikU2 Smart Speaker Report https://www.nationalpublicmedia.com/wp-content/uploads/2019/06/The_Smart_Audio_Report_Spring_2019.pdf Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S3 E10 · Thu, July 04, 2019
S3E10 The story behind award-winning branded podcast The Journey
Marvin Jacobs is the Creative Director of Airborne, the audio company behind The Journey, an outstanding, award-winning podcast from KLM Royal Dutch Airlines. Chris Ashmore asks Marvin about the idea behind The Journey, the process of extracting and distilling incredible stories and whether the podcast met expectations. The execution of The Journey exemplifies collaborative bravery and innovation from both client and agency. Co-hosts Nick and Nicole discuss the importance of utilising experienced interviewers and intriguing speakers, as well as the need for brands to think seriously about their audio strategy. Also, they explore what’s really behind the 706,000 podcasts that currently exist and Wondery’s $10M Series B raise. This episode of Podcasting Essentials is presented by Nick Schildberger and Nicole Goodman of BE Media Production. The Journey https://podcast.klm.com/en/ Airborne https://airborne.audio/ H ow many of the 706,000 podcasts are still in production? https://bit.ly/305UXS3 A Pointed Perspective on the Purported Podfading Problem https://bit.ly/2JjdIuC Podcast Stata – The Sequel https://bit.ly/2KHuMxg Wondery $10M Announcement https://bloom.bg/2XjHEM5 Wondery https://wondery.com/ Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S3 E9 · Thu, June 20, 2019
S3E9 How the ABC is raising the podcasting bar
Since its launch in 2017, Kellie Riordan has been instrumental with the ABC's Audio Studios, a one-stop shop at the Australian public broadcaster to create new on-demand and linear audio shows. The ABC has raised the bar with the quality level of Australian podcasts - so much so, it dominated the podium at this year's Australian Podcast Awards. Co-hosts Nick and Chris ask Kellie to lift the lid on ABC Audio Studios and how she and her team considers which podcasts to produce. Also, Kellie provides tips on how to produce a podcast series (think about each and every episode before you start!), and how to effectively promote your podcasts. Plus, an exclusive! Kellie fills us in on an exciting new ABC audio series in the pipeline. Podcasting Essentials is presented by Nick Schildberger and Chris Ashmore of BE Media Production. ABC Podcasts https://www.abc.net.au/radio/podcasts/ Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S3 E8 · Tue, June 04, 2019
S3E8 Perspectives on quality content from a team of media producers
Introducing Nicole Goodman, an Australian Podcast Awards winner, and BE's newest producer. Nicole joins Nick and Chris to examine some of the winners of the latest podcast awards in Australia and overseas. Also, they question the way some podcast producers are dumbing down the way they tell their stories, and consequently how they're not respecting the intelligence of their audiences. Plus, why trailers are a good idea for your podcast series. Melbourne Food & Wine Festival podcast https://bit.ly/2wff17y Hackable? podcast for McAfee https://hackablepodcast.com/ Carolyn Walker's Response Agency https://response.agency/ Podcasting Essentials is presented by Nick Schildberger and Chris Ashmore of BE Media Production. Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S3 E7 · Wed, May 22, 2019
S3E7 Podcast marketing genius: Carolyn Walker on the creation of Hackable? for McAfee
It was her own love of listening to podcasts that triggered marketing guru Carolyn Walker , CEO of Response Marketing, to approach her client McAfee with an idea of producing a branded podcast. The leap of faith has paid off big time – McAfee's podcast, Hackable? , today has more than 100,000 subscribers, 2.3 million downloads and is in the top 1% of all podcasts downloaded. This episode, Carolyn offers her thoughts on what makes a great podcast, how podcasting can help amplify a brand's message, and some tips on promoting a podcast. Melbourne Food & Wine Festival podcast (proudly produced by BE Media Production) https://bit.ly/2wff17y Hackable? podcast for McAfee https://hackablepodcast.com/ Carolyn Walker's Response Agency https://response.agency/ Podcasting Essentials is presented by Nick Schildberger and Chris Ashmore of BE Media Production. Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S3 E6 · Wed, May 08, 2019
S3E6 The past, present and future of podcasting with James Cridland
Respected expert and commentator on the future of podcasting and radio, James Cridland , joins Nick and Chris to discuss current issues in the world of podcasting. How important is the Apple Podcasts chart and platform for marketing podcasts? Is SoundCloud a viable platform to host podcasts? What's the likelihood of Spotify dominating the space? Is Google on track to double worldwide consumption of podcasts? What's going on at Luminary? And how will smart speakers influence the way people listen to spoken-word audio? All issues that brands should understand when developing an audio strategy. Subscribe to James Cridland's daily newsletter from https://podnews.net/ Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S3 E5 · Wed, April 24, 2019
S3E5 Outstanding quality content in an ocean of podcasts
How does a podcast stand out from a crowd of 700,000 or so that now exist? Don't do what everyone else is doing: quality production and a narrative form of storytelling helps build engagement from the get-go, according to Steve Pratt co-founder of Pacific Content, producers of some of the world's best-known branded podcasts. Their work includes the popular Slack Variety Pack, TGIM for e-commerce platform, Shopify, and the recent Three and a Half Degrees for Facebook. BE's Chris Ashmore asks Steve to explain Pacific Content's collaborative process in creating audio content for their clients; how brands can promote their podcasts; and what he sees as the future of podcasting. Pacific Content https://pacific-content.com/podcasts/ Australian Podcast Awards https://australianpodcastawards.com/ Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S3 E4 · Wed, April 10, 2019
S3E4 The biggest mistakes podcasters make with their audio
An often misunderstood and neglected part of podcasting is audio quality. Your podcast now is competing with increasing numbers of professionally-made and commercial quality shows. Attitudes of “close enough” is “good enough” won’t cut it anymore. This episode we sit down with our own Director of Audio and Podcasting, Peter Letts , who for more than 20 years has recorded, edited and assembled audio content for Australia’s leading brands. He walks us through the mistakes other podcasters make and shares us lessons on audio best practices. Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S3 E3 · Wed, March 27, 2019
S3E3 A watershed moment for podcasting listenership; and get ready for audio SEO
More than half of Americans have now listened to a podcast, pushing the medium firmly into the mainstream according to latest results of The Infinite Dial 2019 from Edison Research and Triton Digital. While podcasting listenership is steadily increasing, Facebook continues to decline with an estimated 15 million fewer users than two years ago. Sharon Taylor , CEO of Omny Studio, joins Nick Schildberger to discuss what these podcasting statistics mean for brands, as well as a wrap of Sharon's visit to RAIN Podcast Business Summit in New York where Google Podcasts Zack Reneau-Wedeen presented a keynote on Google's latest plans for podcasting and how audio SEO will be hugely significant to all businesses. The Infinite Dial 2019 https://www.edisonresearch.com/infinite-dial-2019/ Google's Zack Reneau-Wedeen keynote at RAIN Business Summit http://podcastbusinesssummit.com/#schedule Article: Tech firm Intercom's podcasting plans https://fora.ie/intercom-podcast-4555487-Mar2019/ Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S3 E2 · Mon, March 11, 2019
S3E2 A bigger slice of the audio pie
With a network of more than 8,000 radio stations and media partners in the US, it made sense for Westwood One to expand its presence into the on-demand space. Kelli Hurley, SVP Digital Partnerships at Westwood One, was instrumental in forging a path into podcasting. In this episode she explains why podcasting is so important for advertisers and brands in general. Also, Chris and Nick discuss Apple’s insistence on tagging season and episode numbers; the latest results on podcasting from the Interactive Advertising Bureau (IAB); and why a collaborative approach to podcasting might be a good idea. Westwood One http://westwoodone.com Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S3 E1 · Wed, February 27, 2019
S3E1 Regeneration: 2019 is already a big year in podcasting
As Spotify prepares to invest up to $500 million in podcasting acquisitions in 2019, it's already shaping up to be huge year in podcasting. What does this all this mean for brands looking to invest in an audio strategy? Sharon Taylor, CEO of Omny Studio, joins co-hosts Nick Schildberger and Chris Ashmore on a new look and a new sound. We've had a name change from 'BE Podcasting' to 'Podcasting Essentials' to reflect our history and to provide more clarity about the content - essential information you need to podcast for your brand or business. This first episode for 2019, we also discuss: - How to get on to Apple Podcast's New & Noteworthy. - What constitutes a great-sounding podcast. - The future of podcasting specifically and audio content more generally Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S2 E10 · Fri, December 07, 2018
S2E10 Preparing your voice for a podcast
Do you blow through a straw in the shower? Do you chew cud like a cow? Do you regularly stretch your articulators? If you're not sure what all this means, then it's likely you're not warming up your voice properly. Voice coach, Anouska Taylor , takes Chris Ashmore through a training regime to get the most out of your voice in a podcast. And, to wrap up BE Podcasting for 2018, Chris Ashmore and Nick Schildberger examine the year that's been. Anouska Taylor anouskataylor.com Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S2 E9 · Thu, November 01, 2018
S2E9 A review of OzPod 2018 - what it means for brands
OzPod is an annual podcasting conference, bringing together the industry leaders in one place on one day to discuss all things podcasting. The ABC-organised event was held this year at Federation Square on October 17th. BE’s Nick Schildberger and Chris Ashmore are joined this episode by Sharon Taylor , CEO of Omny Studio, to discuss some of the highlights of the conference. They provide their thoughts into some of the statistics, the future of audio, smart speakers (are they a “thing”?), branded podcasts, and more. Omny Studio http://omnystudio.com OzPod 2018 https://www.abc.net.au/events/ozpod/ James Cridland’s statistics as presented at OzPod 2018 (YouTube) https://bit.ly/2QdivQD Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S2 E8 · Wed, September 26, 2018
S2E8 Lessons from award-winning producer and his in-house medical podcast
A podcast produced in-house for a medical organisation has commanded a huge following and accolades since its debut in June 2015. Produced by Mic Cavazzini , Pomegranate Health is a podcast for the Royal Australasian College of Physicians, a member association representing 25,000 medical and trainee specialists in Australia and New Zealand. The podcast won the Career and Industry category at the 2018 Australian Podcast Awards, and its production quality has been compared with Radiotopia and NPR. Mic explains why podcasting is particularly beneficial for a member association to engage with its members and as a convenient channel for continuing professional development. Pomegranate Health https://www.racp.edu.au/podcast Royal Australasian College of Physicians https://www.racp.edu.au/ Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S2 E7 · Thu, August 23, 2018
S2E7 How to build your personal brand through podcasting
Increasing numbers of thought leaders are using podcasts to engage more deeply with their audience and to help build their person brand. In this episode, Chris Ashmore hears from six thought leaders about why they have chosen podcasting to grow their tribe. Chris also highlights some branded podcasts we've been working hard creating recently: Paper Cuts https://www.officeworks.com.au/workwise/grow-and-lead/listen-now-paper-cuts-podcast Big Sis Pod https://omny.fm/shows/big-sis-pod More information about our speakers Zoe Routh http://www.zoerouth.com Travis Bell https://www.thebucketlistguy.com Cat LeBlanc| http://catleblanc.com Mel Kettle https://www.melkettle.com Sally Foley-Lewis http://www.sallyfoleylewis.com Andrew Ford https://www.socialstar.com.au Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S2 E6 · Thu, July 05, 2018
S2E6 Evo Terra on the business of podcasting
What should a brand think about before starting a podcast? What are some good examples of branded podcasts? What’s the future of podcasting and what is a good audio strategy? Those are just some of the questions we ask American podcast expert, Evo Terra , who co-authored the original Podcasting for Dummies. Co-hosts Chris Ashmore and Nick Schildberger also examine Google and its new dedicated podcast app for Android devices. How does Google’s ambition to accelerate the growth of podcast consumption in the next couple of years going to affect brands? Presented by Nick Schildberger and Chris Ashmore. Evo Terra https://podcastlaunch.pro Choiceology https://www.schwab.com/resource-center/insights/podcast James Cridland’s take on Google Podcasts launch https://bit.ly/2IXPlQU Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S2 E5 · Wed, June 13, 2018
S2E5 RateIt CEO, Michael Momsen: A leader in customer experience & experience in a leading podcast
To help position himself as a leader in the field of customer experience, RateIt’s CEO Michael Momsen teams up with Wavelength Creative’s Adam Jaffrey to produce Customer Experience Leaders, a fortnightly podcast to unpack the best practices in customer service. Michael says podcasting is like what Instagram was when in the beginning - if you jump in now, you can build your influence in the burgeoning medium. Podcasting over time, he says, is a particularly useful tool to grow a loyal tribe of listeners; and it allows you to connect with influencers in your market. Presented by Nick Schildberger and Chris Ashmore. RateIt rateitapp.com Customer Experience Leaders podcast https://itunes.apple.com/au/podcast/id1289289138?mt=2&ls=1 Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S2 E4 · Wed, May 02, 2018
S2E4 An Aussie UX company using LX for better engagement
Loop11 is a company which offers tools to test your website's usability and navigation functionality. With such a niche product, how does the team at Loop 11 manage to create a buzz around what it offers? You guessed it — via a podcast! Produced by Loop 11's Product Head, Ben Newton, True North branded podcast for Loop11 has steadily built quite a following of dedicated fans. It’s a high-quality UX and Design podcast which tells the stories about design teams, innovation and problem-solving from around the world. Presented by Nick Schildberger and Chris Ashmore . True North http://www.truenorthpodcast.com Loop 11 https://www.loop11.com Australian Podcast Awards https://australianpodcastawards.com SEGMENT: WHAT HAVE YOU GOT? Article: Inside The New Google Podcasts Strategy That Could Double Audiences Worldwide https://blog.pacific-content.com/exclusive-inside-the-new-google-podcasts-strategy-that-could-double-audiences-worldwide-b556cdc26e43 Outcast app https://outcastapp.com/ Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S2 E3 · Wed, April 04, 2018
S2E3 A branded podcast from a team of in-house professionals
Phil Sylvester is a former TV producer and FM radio broadcaster, who has brought his talent and skills across to World Nomads to create the company’s podcast. Brilliantly produced, Phil explains how it is helping the company achieve longterm goals of market awareness. Phil discusses the podcast’s production quality and has advice to other companies looking to get involved in podcasting. Presented by Nick Schildberger and Chris Ashmore . World Nomads worldnomads.com World Nomads podcast worldnomads.com/explore/podcasts/ NEW SEGMENT! WHAT HAVE YOU GOT? Listen Notes listennotes.com Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S2 E2 · Thu, March 08, 2018
S2E2 The conception of an immaculate podcast
Fertility treatment specialists, Genea, took a punt commissioning a podcast series to inform its target market of young couples on the process of IVF treatment. Genea’s Head of Brand and Marketing, Nicole Papoutsis , explains why the gamble has paid off, as they company has noticed an increase in clients using its services since the podcast’s release. Nicole explains the unique advantages podcasting brings to a company’s marketing mix, and provides insights in Genea’s involvement in the making of the series. Presented by Nick Schildberger and Chris Ashmore. Genea Australia genea.com.au Modern Babies podcast genea.com.au/my-fertility/why-genea/podcast/episodes Strange Bird podcast featuring Guardian Mobile Innovation Lab's interactive podcast player gdnmobilelab.com/strangebird Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S2 E1 · Tue, February 13, 2018
S2E1 Prescribing podcasts for a marketing cure
A not-for-profit organisation has found that podcasting is a powerful way to spread its message with new audiences. Australian Prescriber Podcast is a new podcast to complement the journal of the same name. Its reach is in the tens of thousands; and, after launch, it soon was elevated to Apple’s New & Noteworthy section. Funded by the the federal Department of Health, NPS MedicineWise publishes the peer-reviewed national independent journal of drugs and therapeutics, Australian Prescriber. We hear from Fiona Mackinnon , Producer of Australian Prescriber podcast and Deputy Editor of Australian Prescriber Journal, about the rewards podcasting has brought to its communication strategy. Before that, co-hosts Nick and Chris discuss the Google Home Mini and how, after sorting out some teething problems, Chris managed to work out how to listen to his favourite podcasts. Presented by Nick Schildberger and Chris Ashmore. More Information NPS MedicineWise https://www.nps.org.au Australian Prescriber https://www.nps.org.au/australian-prescriber Australian Prescriber Podcast https://www.nps.org.au/australian-prescriber/podcast Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
Bonus · Tue, December 19, 2017
Special Episode: Do you have a podcasting strategy?
One of the most effective tools to promote your brand is podcasting. In this special episode we hear from some of the most respected voices in commercial podcasting. What makes it so attractive for audiences? How do you make a good one? And why are organisations embracing audio content now to engage more effectively with consumers? We provide case studies of Australian brands which understand the unique pulling power of podcasting, including GE with its podcast Decoding Genius , fertility clinic Genea and its utility-based audio content Modern Babies , and online media network, Mamamia, which continues to expand its plethora of podcasts. We uncover what podcasting is all about, why it provides an authentic and sincere voice for your brand, and how to get your target market to discover your content. As more people habitually consume podcasts, the opportunities audio content provides businesses and other organisations is huge. Our list of speakers include: Corey Layton, Whooshkaa Kylie Rogers, Mamamia Women’s Network Bec Kempster, Digital Strategist Nick Quah, US Commentator James Cridland, Radio Futurologist Peter Gearin, Brand Tales Sharon Taylor, Omny Studio Courtney Carthy, Nearly Media Joanne Woo, GE Australia Rob Walch, Libsyn Josh Butt, Modern Babies Andrew Sidwell, Content Strategist Our timeline of topics: 0:00 Introduction 1:07 What is podcasting? 2:48 Why is podcasting so attractive for audiences? 5:22 Why brands are finding podcasting effective. 8:13 A case study of Decoding Genius, a GE-branded podcast. 10:18 Mamamia’s embrace of podcasting. 11:36 How podcasting is an authentic and intimate form of story-telling 12:47 Podcasting’s ROI 15.33 Utility-based content for brands 17:32 How do you make a high-quality podcast? 21:00 An amplification strategy - how do get people to listen 22:03 Final thoughts More Information Decoding Genius , a 6-part podcast from GE https://www.gereports.com.au/decoding-genius-podcast/ Mamamia Women’s Network https://www.mamamia.com.au Modern Babies , a utility-based podcast for fertility clinic, Genea https://www.genea.com.au/my-fertility/why-genea/podcast/episodes TGIM (Thank God It’s Monday) , Shopify’s branded podcast https://www.shopify.com.au/podcasts/tgim Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S1 E19 · Wed, November 29, 2017
S1E19 How podcasting offers deeper engagement with your audience
Podcasting is proving to be a valuable tool to engage audiences on a much deeper level. Newspapers in particular are using podcasts to initiate a stronger conversation and explore issues in more depth than the written word. We hear from Katie DeFiore of Pennsylvania State University on how its newspaper is using podcasts to better connect with those on campus. And, we learn of a new tool to allow your audience to interact with your podcast, by asking recorded questions to the host or the podcast’s guests. It’s an Australian-made app called VoiceByte, as CEO and co-founder Michael Fenech unravels the benefits it can bring to deeper audience engagement Presented by Nick Schildberger and Chris Ashmore. More Information Voices of Penn State http://www.collegian.psu.edu/multimedia/podcasts/ VoiceByte https://voicebyte.com Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S1 E19 · Tue, November 14, 2017
S1E18 The strength of podcast advertising and sponsorship
Podcasting has come a long way in the last 12 months, as brands look to get involved by creating their own audio content or by advertising on existing podcasts. Andy Hayes of Placard Media explains why a host-read ad is the most effective way to promote a product in a podcast. And he is a champion of branded podcasts which can provide useful information to an eager audience. Presented by Nick Schildberger and Chris Ashmore. More Information Placard Media http://www.placardmedia.com Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S1 E17 · Tue, October 31, 2017
S1E17 The growth of a podcast network
Ex-ABC producer Courtney Carthy took a plunge in the world of podcasting almost 12 months ago when he started Nearly Media with fellow producer, Andy Bellairs. The podcast network has several quality podcasts in its portfolio including The Debrief with Dave O’Neil, The Clappers, and Ten Questions with Adam Zwar. Courtney discusses the network’s experimentation with advertising on trams, the differences of producing for radio and podcasts, and why podcasting is particularly attractive for advertisers. Presented by Nick Schildberger and Chris Ashmore. More Information Nearly Media https://www.nearly.com.au Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S1 E16 · Mon, October 16, 2017
S1E16 Busting the myths around podcasting
Rob Walch is one of the world’s most influential people in podcasting. Rob manages the relations of 35,000+ podcast producers as VP of Podcaster Relations at Libsyn, the largest podcast hosting platform in the world. Rob pops some of the leading myths around the marketing of podcasting, including the old chestnut: what is the ideal length of a podcast? Rob also offers his thoughts on acquiring larger audiences, some of the biggest fails he’s seen in podcasting, the best way to advertise on a podcast, and how podcasting has changed in the last couple of years. Presented by Nick Schildberger and Chris Ashmore. More Information Libsyn libsyn.com Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S1 E15 · Mon, October 02, 2017
S1E15 An insider’s guide to podcast discovery
Want to know how to get your podcast featured on a podcast app? What makes good podcast cover art? How does a podcast get into the trending chart? We present those questions to Russell Ivanovic , developer and founder of Shifty Jelly based in Adelaide, which has developed one of the most popular podcast apps, Pocket Casts. Russell offers his thoughts on what makes a podcast popular, the future of the industry and how advertisers and brands can get involved Presented by Nick Schildberger and Chris Ashmore. More Information Pocket Casts https://www.shiftyjelly.com/pocketcasts/ Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S1 E14 · Mon, September 18, 2017
S1E14 Our take on OzPod2017 and Australia’s podcasting landscape
There’s little doubt significant changes in podcasting have been made in the 12 months since the ABC’s inaugural podcasting conference. Held at the ABC’s Ultimo HQ in Sydney, OzPod2017 brought speakers and podcasters from across the country and overseas to meet and learn from each other on the latest trends in the industry. Chris Ashmore and Nick Schildberger discuss the highlights from the event and share their thoughts on how podcasting is shaping up and the lessons for businesses looking to get involved with this engaging medium. Presented by Nick Schildberger and Chris Ashmore. More Information OzPod 2017 - Australia’s podcasting conference http://www.abc.net.au/radio/programs/ozpod/ James Cridland’s slide show and presentation from OzPod 2017 https://www.youtube.com/watch?v=N80i6OMc-Bg Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S1 E13 · Mon, September 04, 2017
S1E13 How to create a podcasting strategy
Podcasting isn’t merely a matter of uploading audio content and then waiting for crowds to tune in. An amplification strategy is at least as important as the story you wish to tell. Fundamentally, a podcast should tie-in with your overall business goals. Those are the lessons Andrew Sidwell offers from his current role as National Content Solutions Manager at Macquarie Media. Macquarie has produced several branded podcasts, including Decoding Genius for GE and The Road Next Travelled for Colonial First State. Andrew provides his thoughts on why podcasting is an attractive medium for companies to engage effectively with audiences. Presented by Nick Schildberger and Chris Ashmore . More Information Macquarie Media http://www.macquariemedia.com.au The Road Next Travelled http://trnt.com.au Decoding Genius https://www.gereports.com.au/decoding-genius-podcast/ Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S1 E12 · Mon, August 21, 2017
S1E12 Why podcasting is an effective content marketing strategy
Content marketing is a long-term strategy to build credibility, awareness and trust, says former Fairfax journalist, Peter Gearin who founded online branded content magazine, Brand Tales. As a form of content marketing, Peter says, podcasting is uniquely placed to provide the real ‘voice’ of a company and engage more sincerely with an audience. Peter provides examples of companies which are doing content marketing well, by being clear on wha they want to achieve with their overall business strategies. Presenters Nick Schildberger and Chris Ashmore are joined this episode with Heather Dawson . More Information Brand Tales - Australia’s branded content magazine http://brandtales.com.au BE Podcasting is produced by BE Media Production be.com.au 1800 039 098 +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S1 E11 · Sun, August 06, 2017
S1E11 The genius behind GE's branded podcast
Since Thomas Edison's invention of the incandescent light, GE has always been a trailblazer of innovation. To amplify its vision of being the world's digital industrial leader, it has embraced new platforms like podcasting to spread the message. That's according to Joanne Woo , VP Communications, GE Australia, New Zealand and Papua New Guinea. Decoding Genius is GE's branded 6-episode podcast which explores the lives of six young geniuses in Australia and around the world. Joanne Woo discusses the success of the GE-branded podcast, produced by Macquarie Media for Fairfax's agency, Made for Fairfax. It's one of the most successful branded podcasts in Australia, landing a top-10 ranking on Apple Podcasts for the duration of the six episodes. Joanne says brands need to have an audio strategy to engage with audiences on a deeper and more intimate level. A thirty-second video on the stories of these young inventors would not do justice to the topic; but, a podcast is an ideal platform to delve deeper into the conversation. She sees audio experiencing significant growth as a platform. More information Decoding Genius https://www.gereports.com.au/decoding-genius-podcast/ Decoding Industry https://www.gereports.com.au/decoding-industry/ Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S1 E10 · Mon, July 24, 2017
S1E10 The business of podcasting
Veteran radio broadcaster Kevin Turner combined his love of radio with his passion for real estate to create two successful podcasts, Real Estate Talk and Real Estate Uncut. Targeted at investors and real estate agents, the podcasts bring in tens of thousands of listeners who are drawn in to the punchy, nuts-and-bolts interview-based information and advice from experts in the industry. Kevin has taken a collaborative approach with his sponsors who leverage the intimate and authoritative nature of podcasting for a long-term strategy. Kevin discusses the importance of analytics and how he continually tweaks what he does for the benefit of his listeners and sponsors. Presented by Nick Schildberger and Chris Ashmore of BE Media Production. More Information Real Estate Talk http://realestatetalk.com.au Real Estate Uncut https://reuncut.com.au Article: ABC Radio launches Audio Studios http://www.abc.net.au/news/about/backstory/2017-06-23/abc-radio-launches-audio-studios/8648016 Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S1 E9 · Tue, July 11, 2017
S1E9 The making of a branded podcast
If you're looking to build better brand engagement and brand awareness, podcasting might just be the medium to do that. That's according to Josh Butt , executive producer of 'Modern Babies'. Josh and co-host, Jess Hamilton, worked with Nova Entertainment to create a branded, utility-based podcast for Australian fertility group, Genea. Josh goes through the steps involved in putting the high-quality, 10-episode series together, and he discusses why podcasting in particular allows a brand to build affinity with an audience by sitting at the start of a consumer journey. He says a great thing about podcasting is you lose a lot of bias: if you hear a story about someone you'll feel differently than if you saw it, and so podcasting provides an opportunity for story-telling. Presented by Nick Schildberger and Chris Ashmore of BE Media Production. More Information Modern Babies http://www.genea.com.au/my-fertility/why-genea/podcast/episodes Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S1 E8 · Tue, June 27, 2017
S1E8 Why podcasting is powerful for online communities; Podcasting is a long-term game
Online marketplaces and digital platforms are ideal candidates for podcasting as it personalises their brands and allows for a deeper connection with consumers. Digital strategist, Bec Kempster , discusses some of the ways online marketplaces and communities can use podcasting, what brands are doing it well and how podcasting differs from other forms of communication, like video. Also, we hear from Sarah Mitchell , Director of Content Strategy at Lush Digital Media, who was sceptical of podcasting at first, but now is firmly converted to its unique way of connecting with audiences. Sarah insists it's important to be resilient – don't worry about small numbers in the beginning because it takes time to build an audience. Presented by Nick Schildberger and Chris Ashmore of BE Media Production. More Information Churchill Club http://www.churchillclub.org.au Lush Digital Media http://lushdigital.com Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S1 E7 · Mon, June 12, 2017
S1E7 Mamamia's podcasting network is taking the world by storm
With more than 18 weekly podcasts and close to 20 million downloads, Mamamia is the world’s largest women's podcast network. Kylie Rogers , Managing Director of Mamamia Women's Network, explains why the company has embraced podcasting, and how it’s been instrumental to Mamamia's extraordinary growth in recent years. She says women have an "insatiable appetite for content," but time is limited for busy women in front of a screen. The mobility of podcasts allows its audience to consume content while on the go. She explains how podcasting fits in with Mamamia's overall strategy; and how they incorporate advertising into their podcasts. Presented by Nick Schildberger and Chris Ashmore of BE Media Production. More Information Mamamia http://www.mamamia.com.au Royal Australasian College of Surgeons 'Post Op' Podcast https://omny.fm/shows/racs-post-op-podcast/playlists/podcast Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S1 E6 · Mon, May 29, 2017
S1E6 Best ways to promote brands; Secrets to ranking high in Apple Podcasts; Podcast industry awards
Podcasting is a lean-in experience. Listeners are strongly engaged with their favourite podcasts – and that makes podcasting different from radio, says Omny Studio CEO, Sharon Taylor . This engagement can provide unique opportunities for brands to be involved, so long as it's done properly. Sharon offers her ideas on how to incorporate ads into podcasts. And, we discuss Apple's dominance in the world of podcasting, as Sharon explains how to get into Apple's New and Noteworthy section. Also, we speak with Dave Gertler , founder of the Castaway Awards, Australia's first podcast industry awards. He says the strength of the awards is about inclusion, allowing both amateur podcasters and major media companies alike to be nominated. Dave discusses the strength of the Australian podcasting industry and his expectations for the future. Presented by Nick Schildberger and Chris Ashmore of BE Media Production. Omny Studio http://www.omnystudio.com Castaway Awards http://www.castawayawards.com.au Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S1 E5 · Mon, May 15, 2017
S1E5 Aussies are hooked on listening to stories
Audiobooks – close cousins to podcasts – are exploding in popularity thanks to the advances of mobile technology, increased production quality, and the voices of well-known actors. A significant player in this burgeoning medium is Audible – the audio content arm of Amazon. In Australia and New Zealand its headed by Matthew Gain , who explains why audiobooks are resonating with audiences, as well as Audible's plans to create audiobooks specific to an Australian audience. We also speak with Jarrod Pickford , a former commercial radio producer and co-founder podcasters' marketplace, Podmatcher. He explores the differences between radio and podcasting, and how he sees podcasting's future as a massive opportunity for listeners and brands alike. Presented by Nick Schildberger and Chris Ashmore of BE Media Production. More Information Edison Research - The Podcast Consumer 2017 http://www.edisonresearch.com/the-podcast-consumer-2017/ Audible audible.com.au Podmatcher podmatcher.com Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S1 E4 · Tue, May 02, 2017
S1E4 The power of podcasting for brands
The opportunity for brands and advertisers in the podcasting space is very healthy as Australian audiences become increasingly aware of the new medium. We speak with Corey Layton of Whooshkaa, who’s very upbeat about the industry and how companies can be creative in conversing with new and existing markets. Corey – and many of the Whooshkaa team – is from a radio background; and, although similarities exist between radio and podcasting, he explains why a radio-type advertisement in a podcast simply doesn’t work. Also this episode we speak with Castaway Awards judge Sophie Kneebone who offers her thoughts on why podcasting resonates so deeply with listeners and why it’s so attractive for advertisers right now. She also looks at what the future of the industry might bring for podcasters and audiences alike. More Information Whooshkaa whooshkaa.com Castaway Awards castawayawards.com.au/ Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S1 E3 · Thu, April 13, 2017
S1E3 Secrets to making money from podcasting
If you're not already famous, forget the third-party advertising route to making money. We interview Aussie podcasters who through trial and error have separately landed on a successful business model. Mysterious Universe (MU) blends high-quality sound design with compelling content on the weird and paranormal, presented by two hilariously entertaining chaps from their recording studio in Sydney. Aaron Wright and Benjamin Grundy are living the dream by turning MU into a fulltime business. Despite a million downloads a month, the bulk of their income is generated not from advertising, but from paid members. Podcasting doyen, Cameron Reilly , too, has created several podcasts under The Podcast Network (TPN) umbrella, including the famous Life of Caesar, Life of Alexander the Great and The Cold War. Cameron shares his secrets on tapping into a tribe of hard-core fans to achieve monetary success. More Information Mysterious Universe http://mysteriousuniverse.org The Podcast Network http://www.thepodcastnetwork.com TPN Guide to Making Money From Podcasting https://thepodcastnetwork.com/#section-how-to-make-money-from-podcasting Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S1 E2 · Thu, April 13, 2017
S1E2 Podcasting is only to get bigger: a US perspective
With more than 60 million regular podcast listeners and around $200 million in projected annual revenue, the podcasting wave in the United States continues to gain momentum. And the ripple is expected to wash across Australia’s shores in the future. For an understanding of how the industry's taking hold and what the future might bring, we speak with a leading commentator on podcasting in the United States. Nick Quah writes a weekly newsletter, Hot Pod, for thousands of subscribers; and for those who require even more inside information, he writes the exclusive Hot Pod Pro for paid members. We speak with Nick on why he thinks podcasts provide so much enjoyment, the current and predicted size of the market in the US today and why brands have embraced podcasting as an effective channel to engage with their audiences. More Information To subscribe to Nick Quah’s weekly Hot Pod, go to hotpodnews.com Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
S1 E1 · Thu, April 13, 2017
S1E1 Future trends of audio content
What is podcasting and why is it becoming such a powerful new medium? What makes a good podcast and how does it help brands engage with an audience? Those questions and more we put to radio futurologist, James Cridland . James is an award-winning copywriter, sought-after speaker and radio consultant. He was Digital Media Director at Virgin Radio in London before joining the BBC where he was involved with BBC iPlayer for radio. These days James commentates on the current technological developments and future trends in the audio space. Apart from the benefits of it being on demand, James says podcasting allows you to target an audience interested in a particular subject. Moreover, he says, podcasting is going to benefit from people increasingly consuming content on multiple platforms. And, he’s upbeat about Australia's podcasting scene. More information James Cridland, Radio Futurologist http://james.cridland.net/ Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
Thu, April 13, 2017
New podcast series on the power of podcasting
A new podcast series will shine a light on the podcasting industry itself and the ways in which smart marketers are using this fast-emerging medium to connect with and build their audiences. To be launched on April 18th, BE Podcasting is aimed at brands and digital agencies wishing to discover more about how the podcasting process can be utilised to raise brand awareness and increase market share. The first three episodes -- launched simultaneously -- will feature some of the leading experts on the podcasting space, including: James Cridland , radio futurologist Nick Quah , founder and writer of Hot Pod newsletter Cameron Reilly , co-founder of TPN and co-host of Life of Caesar Benjamin Grundy and Aaron Wright of Mysterious Universe podcast Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.

Podcasting Essentials

S5E24 Summer Series: Why podcasts are an essential marketing tool

S5E23 Summer Series: Narrative podcasting with a master producer

S5E22 Summer Series: Correctly clearing copyrighted music for podcasts

S5E21 Summer Series: Branded audio nailed with Steve Pratt

S5E20 Summer Series: The why and how of podcasting in 2021

S5E19 What the growth in distribution opportunities means for your podcast

S5E18 Why podcasts are an essential marketing tool

S5E17 Discover what’s hot and what’s not with Hot Pod’s new lead writer Ashley Carman

S5E16 Turning lemons into podcast lemonade

S5E15 Correctly clearing copyrighted music for podcasts

S5E14 Podcasting the Crooked way

S5E13 Narrative podcasting with a master producer

S5E12 UK podcasting – a world away but not that far apart

S5E11 Measuring trust in news, podcasts & digital media

S5E10 Rethinking podcast reviews and calls-to-action

S5E9 Want more podcast listeners? Forget marketing shortcuts

S5E8 What's news? With James Cridland

S5E7 It’s in the numbers - Australian podcasting thriving during the pandemic

S5E6 Data driving podcast audience growth

S5E5 A battle for podcast domination - opportunities abound

S5E4 Podcast Guesting - benefits beyond growing your podcast audience

S5E3 Branded audio nailed with Steve Pratt

S5E2 Getting weird with podcast adtech

S5E1 The why and how of podcasting in 2021

S4E23 Summer Series: Your top 10 podcast questions answered

S4E22 Summer Series: Why a podcast? Magellan’s perspective

S4E21 Summer Series: Immersive audio with Dan Blank

S4E20 Summer Series: The skills of a sound medium

S4E19 Summer Series: Business Wars – Behind the scenes with David Brown

S4E18 A new best friend for remarkable remote recording

S4E17 Why a podcast? Magellan’s perspective

S4E16 Podcast trends, secure distribution & how to best analyse analytics

S4E15 Evo Terra talks growing a podcast audience

S4E14 Evo Terra’s pearls on podcast strategy and planning

S4E13 Spotify – bold podcasting moves and myth busting

S4E12 Your top 10 podcast questions answered

S4E11 Podcasting, privacy and the law

S4E10 Pandemic podcasting predictions with James Cridland

S4E9 Immersive audio with Carrier's, Dan Blank

S4E8 Sitting down with the Chair of The Podcast Academy

S4E7 Behind the numbers

S4E6 The skills of a sound medium

S4E5 Business Wars - lessons in hubris with host David Brown

S4E4 Business Wars - behind the scenes with host David Brown

S4E3 Should brands invest in podcasting during a crisis?

S4E2 Podcasting predictions in a coronavirus world

S4E1 A Passion for Podcast Descriptions

S3E21 Podcast App Curation: How to get your show featured

S3E20 Podcast marketing advice from a network CMO

S3E19 Lifting the veil on producing branded podcasts

S3E18 Podcasting is the 'Jam' for brands – Matty Staudt

S3E17 Insights from a Master Podcaster - Rob Greenlee

S3E16 Podcast Movement 2019: Takeaways and Trends

S3E15 Best example of producing a podcast from a live event

S3E14 The art of the interview – and the craft of production

S3E13 Tips and ideas from a leading podcast producer – Ran Levi

S3E12 The power of video to market your podcast

S3E11 Triton buys Omny – analysing the huge growth in podcasting

S3E10 The story behind award-winning branded podcast The Journey

S3E9 How the ABC is raising the podcasting bar

S3E8 Perspectives on quality content from a team of media producers

S3E7 Podcast marketing genius: Carolyn Walker on the creation of Hackable? for McAfee

S3E6 The past, present and future of podcasting with James Cridland

S3E5 Outstanding quality content in an ocean of podcasts

S3E4 The biggest mistakes podcasters make with their audio

S3E3 A watershed moment for podcasting listenership; and get ready for audio SEO

S3E2 A bigger slice of the audio pie

S3E1 Regeneration: 2019 is already a big year in podcasting

S2E10 Preparing your voice for a podcast

S2E9 A review of OzPod 2018 - what it means for brands

S2E8 Lessons from award-winning producer and his in-house medical podcast

S2E7 How to build your personal brand through podcasting

S2E6 Evo Terra on the business of podcasting

S2E5 RateIt CEO, Michael Momsen: A leader in customer experience & experience in a leading podcast

S2E4 An Aussie UX company using LX for better engagement

S2E3 A branded podcast from a team of in-house professionals

S2E2 The conception of an immaculate podcast

S2E1 Prescribing podcasts for a marketing cure

Special Episode: Do you have a podcasting strategy?