Podcast Ally
We are on a mission to find out how to be the best podcast guest.
S3 E21 · Thu, September 26, 2024
Entrepreneurologist Robbie Hardy on That Entrepreneur Show
On this season, we’re sharing some recent episodes that our clients have guested on. Today it's Robbie Hardy on That Entrepreneur Show ! If you’re interested in guesting on impactful podcasts like this one, visit PodcastAlly.com and schedule a time to connect. --- Join us as we sit down with Robbie, a dynamic entrepreneur with a unique journey. Discover the pivotal moments that shaped her career and fueled her mission to make a lasting impact. She dives into: M&A insight from selling her companies Her mentor in residency role at Duke University Teaching women to be angel investors Meeting you where you are Robbie juggled side businesses with her corporate career, but despite her success, she felt out of sync with corporate norms and craved a deeper impact. A transformative trip to Colorado inspired her to forge a path that fed her soul. Her employer became her first client, and her first company was born. Despite not being a natural at math and science, she delved into statistical programs like SAS and SPSS, discovering a passion for technology management . Over the years, Robbie founded or co-founded over a dozen companies, with her first exit in 1995 with CI Technologies . Beyond her entrepreneurial ventures, her mission is empowering women to find their confidence and courage. Initiatives like Empowering Women Together and xElle Ventures, an angel fund for female founders, exemplify her commitment. Robbie's books, Upsetting the Table and Fed Up to Start Up, further share her journey and inspire others to leap into entrepreneurship. --- Podcast Ally is produced by Earfluence .
S3 E20 · Tue, September 24, 2024
Dr. Rebecca Dekker from Evidence Based Birth® on Parenting Understood
On this season, we’re sharing some recent episodes that our clients have guested on. Today it's Dr. Rebecca Dekker from Evidence Based Birth® on Parenting Understood ! If you’re interested in guesting on impactful podcasts like this one, visit PodcastAlly.com and schedule a time to connect. --- In this episode of Parenting Understood, we are thrilled to be joined by Dr. Rebecca Dekker founder of Evidence Based Birth®. Rebecca is a nurse and researcher who is dedicated to supporting parents in pregnancy and the birthing process. She recounts her traumatic first birth experience, which involved unnecessary interventions and separation from her newborn, and how it led her to research the evidence behind common birthing practices. She found that many practices were not supported by evidence and could even be harmful. This led her to create a platform to share evidence-based birthing information with millions of people. In this episode, she discusses the importance of self-advocacy during pregnancy and birth, provides tips for managing pain during labor with and without medication, and addresses the rise of elective inductions at 39 weeks, highlighting both the benefits and potential risks of this practice. --- Podcast Ally is produced by Earfluence .
S3 E19 · Thu, September 19, 2024
Divorce Attorney Jaime Davis on the Close the Chapter Podcast
On this season, we’re sharing some recent episodes that our clients have guested on. Today it's divorce attorney Jaime Davis on the Close the Chapter Podcast ! If you’re interested in guesting on impactful podcasts like this one, visit PodcastAlly.com and schedule a time to connect. --- In this episode, Kristen delves into the journey of separation and divorce with Jamie Davis, a certified family law specialist. They explore the five-step framework for navigating this challenging journey with care and support. --- Podcast Ally is produced by Earfluence .
S3 E18 · Tue, September 17, 2024
Dr. Matt on Accidental Experts with Bryce Hamilton
On this season, we’re sharing some recent episodes that our clients have guested on. Today it's renowned psychologist Dr. Matt Zakreski on the Accidental Experts ! If you’re interested in guesting on impactful podcasts like this one, visit PodcastAlly.com and schedule a time to connect. --- In this enlightening episode, we are joined by Matt Zakreski, PsyD, to discuss the vital topic of teaching teenage boys that kindness is a true strength, not a weakness. Dr. Zakreski, a renowned psychologist specializing in adolescent development, shares his expert insights and practical strategies for empowering boys to embrace kindness as a powerful and positive force in their lives. By challenging traditional notions of masculinity and promoting emotional intelligence, Dr. Zakreski offers valuable guidance for parents, educators, and mentors on fostering empathy, compassion, and resilience in teenage boys. Tune in to discover how kindness can transform not only individual lives but also the broader community. Special Guest: We are joined by Dr. Matt Zakreski, PsyD, an international speaker and talented therapist who is deeply passionate about making an impact in the world. Dr. Zakreski will share his expertise on understanding the differences in gifted children and how parents can best support their unique needs. --- Podcast Ally is produced by Earfluence .
S3 E17 · Thu, September 12, 2024
New Media Advisors Scott Gardner and Brett Bouldin on Retain: The Customer Retention Podcast
On this season, we’re sharing some recent episodes that our clients have guested on. Today it's Enterprise SEO Experts Scott Gardner and Brett Bouldin on the Retain: The Customer Retention Podcast ! If you’re interested in guesting on impactful podcasts like this one, visit PodcastAlly.com and schedule a time to connect. --- In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Scott Gardner and Brent Bouldin, partners and co-founders of New Media Advisors. Together they discuss the importance of SEO in driving customer retention and growth. Scott and Brent also share valuable insights on the need for valuable content, understanding audience intent, and integrating SEO into the organization. Scott and Brent are partners and co-founders of New Media Advisors, which partners with in-house marketing executives to help build, develop and optimize their internal SEO, content capabilities and vendor relationships. Before this, they both worked in the marketing department at Choice Hotels International, and in digital marketing at the Bank of America. Want to turn casual buyers into loyal, lifetime customers? Well, click here to book a demo with Gameball. --- Podcast Ally is produced by Earfluence .
S3 E16 · Wed, September 11, 2024
AI Expert Jen McFarland on Profit is a Choice
On this season, we’re sharing some recent episodes that our clients have guested on. Today it's AI Expert Jen McFarland on the Profit is a Choice Podcast ! If you’re interested in guesting on impactful podcasts like this one, visit PodcastAlly.com and schedule a time to connect. --- On the podcast today is Jen McFarland founder of Marit Digital. Jen partners with small businesses and teams as they plan, assess, and improve the digital solutions that help them succeed. She helps with implementing AI to setting up web hosting and digital experience design. Today’s topic is all about tech. Topics Mentioned: Technology Audit AI Key Thoughts: It's the same with your tech. You have to reevaluate that from time to time. You have to make changes, you have to assess, go back and look and see what's working. Jen McFarland All of us are running technology businesses; it's just what product or service you're using technology to sell. Michele Williams It's already past time where when you're talking about investment in tech and budgeting for tech, AI needs to be a line item, and it needs to be something that you're thinking about bringing into your stack. Jen McFarland ... I think there is something to being able to engage with the technology in a way that actually makes you feel empowered. I think that is super important when we're looking at tech is it empowering us to do the next things. Michele Williams --- Podcast Ally is produced by Earfluence .
S3 E15 · Thu, September 05, 2024
BDOW CEO Davey Jones on the Deal Closers Podcast
On this season, we’re sharing some recent episodes that our clients have guested on. Today it's BDOW CEO Davey Jones on the Deal Closers Podcast ! If you’re interested in guesting on impactful podcasts like this one, visit PodcastAlly.com and schedule a time to connect. --- Today we're talking about the power of targeted messaging and offers, and the secret to driving successful digital marketing and lead conversion. Davey Jones understands buyer personas, and why it's critical to address the question, "Can you really do that for someone like me?"—a query that reassures customers about the product's relevance to their needs. By effectively leveraging tools such as discount campaigns, in-cart bump offers, and A/B testing, Davey believes businesses can fine-tune their messaging to resonate deeply with their target audience and drive sales. And that's exactly what we all want - more sales and more profitability. So let's find out how! ( 00:03:46 ) E-commerce Lead Generation with Targeted Popups ( 00:06:41 ) Strategic Checkout Discounts for Increased Sales ( 00:09:19 ) Conversion-Boosting Exit Intent Strategies ( 00:17:10 ) Personalized Lead Generation with Interactive Quizzes ( 00:24:18 ) Leveraging Email Lists for Business Success ( 00:26:51 ) Boosting Cart Value with Bump Offers ( 00:36:53 ) Boost Conversion Rates with Badao's Pop-Up Tools --- Davey Jones is the CEO of BDOW and the co-host of the Brands that Book Podcast . --- Podcast Ally is produced by Earfluence .
S3 E14 · Wed, September 04, 2024
Audrey Joy Kwan on Happiness at Work
On this season, we’re sharing some recent episodes that our clients have guested on. Today it's Audrey Joy Kwan on the Happiness at Work Podcast ! If you’re interested in guesting on impactful podcasts like this one, visit PodcastAlly.com and schedule a time to connect. --- Leaders can play a huge role in corporate culture. But it takes a unique set of skills to create a truly happy workplace. Today we sit down with Audrey Joy Kwan, a renowned consultant, coach, podcaster, and owner of AJK Consulting, to discuss the value of leadership. How do we find leaders? How do we support them? And what does it take to lead a company into a happier, more enjoyable future? Learn more about Audrey and her work here . --- Podcast Ally is produced by Earfluence .
S3 E13 · Thu, August 29, 2024
Lauren Sisler on Get Authentic with Marques Ogden
On this season, we’re sharing some recent episodes that our clients have guested on. Today it's Lauren Sisler on the Get Authentic with Marques Ogden Podcast ! If you’re interested in guesting on impactful podcasts like this one, visit PodcastAlly.com and schedule a time to connect. --- Lauren Sisler, ESPN sports reporter and author of * Shatterproof: How I Overcame the Shame of Losing my Parents to Opioid Addiction and Found My Sideline Shimmy *, shares her journey of resilience and hope. Lauren's mission is to inspire positive change through impactful storytelling and breaking down stigmas around addiction and mental health. Learn how to embrace your own journey and connect with others through vulnerability and resilience. --- Podcast Ally is produced by Earfluence .
S2 E12 · Mon, June 03, 2024
Learn This Communication Strategy for Successful Podcast Guesting, with Karin Reed
According to Executive Communications Coach Karin Reed, "The thing that I see most often is people wanna just like show up and throw up." We're going to assume that the "show up / throw up method" is not the most effective. So then what are the most impactful tips for communication on podcasts? Let's find out! --- Karin Reed is the CEO of Speaker Dynamics , and the author of several books , including Suddenly Hybrid and Running Effective Meetings for Dummies. --- Podcast Ally is hosted by Dr. Sarah Glova and is produced by Earfluence .
S2 E11 · Mon, May 20, 2024
How Podcast Guesting Leads to More Speaking Opportunities, with Bobbie Carlton
Many Podcast Ally clients are authors, keynote speakers, entrepreneurs, or executives who share a common goal - to get on bigger stages, charge more, and share their message with more people. So how can podcast guesting be leveraged to build demand for your public speaking appearances? Today, host Dr. Sarah Glova is joined by Bobbie Carlton, and they both share their insights and experiences from being on panels, leading workshops, and delivering keynotes! --- Bobbie Carlton is the founder of Innovation Women , an online "visibility bureau" which connects event managers to awesome speakers! --- Podcast Ally is hosted by Dr. Sarah Glova and is produced by Earfluence .
S2 E10 · Mon, May 13, 2024
Podcasting for a Cause: Teresa Spangler's Fight to Amplify ALS Awareness
In the summer of 2023, Teresa Spangler had been leveraging podcast guesting to amplify her objectives as the CEO of Plazabridge Group. But on August 18, 2023, everything changed as she was diagnosed with ALS. Today, Teresa is still using the power of storytelling and podcasting for a bigger cause - inspiring innovation and funding for ALS research. On this episode, Teresa and Dr. Sarah Glova discuss the impact of podcasting in raising awareness for important causes, Teresa's resilience, the community's support, and authentic storytelling in facing challenges like ALS. --- Links: Photo of Teresa performing with her band, The Headless Chickens Hall of Fame inductee video - https://www.youtube.com/watch?v=MOqW6dGPDTM Teresa on LinkedIn - https://www.linkedin.com/in/teresawspangler/ Article about Teresa in TechWire sharing her diagnosis GoFundMe link Book - https://www.amazon.com/All-That-Am-Entrepreneurs-Dreaming/dp/179903576X 2022 interview about Teresa's work in DotCom Magazine --- Podcast Ally is hosted by Dr. Sarah Glova and is produced by Earfluence .
S2 E9 · Mon, May 06, 2024
Repurposing Content Strategies in Podcasting, with Indie Consulting CEO Molly Baker
If you're looking to boost your digital marketing game, this episode is a must-listen. Indie Consulting CEO (and Name Drop Podcast host) Molly Baker joins Dr. Sarah Glova to share how podcasting has become a powerful part of Indie and its clients' marketing strategy. Sarah and Molly discuss: Aligning content with business values Using storytelling to engage potential clients and partners Strategies of repurposing content across platforms for wider reach, including the use of Opus AI Blog posts, quote graphics, and more ways to repurpose --- Molly Baker is the Founder & CEO of Indie Consulting Podcast Ally is hosted by Dr. Sarah Glova and is produced by Earfluence .
S2 E8 · Mon, April 22, 2024
Guest on the Biggest Podcasts (Even Though You're Not a Celebrity) with REVOLT's Akinwole Garrett
In leading the REVOLT Podcast Network, Akinwole Garrett has seen some of the biggest celebrities guest on his network's shows - Pinky Cole from Slutty Vegan, Rick Ross, and YG to name a few. And the podcasts he produces are some of the most popular in the world - Caresha Please for example is in the top .05% of all podcasts. But just because REVOLT works with celebrities, it does not mean all guests have to be an instagram influencers or sell a million records to get on their shows. But how can all of us non-celebrities reach out to the biggest shows and successfully book an appearance? Akinwole shares his tips. --- Akinwole Garrett is the GM of the REVOLT Podcast Network . Podcast Ally is hosted by Dr. Sarah Glova and is produced by Earfluence .
S2 E7 · Tue, April 16, 2024
The Behavioral Expert's Guide to Being a Great Podcast Guest
The Peak-Pique End Method? The Flower Petal Technique? Listeners won't remember your name? Bri Williams is known as the Behavior Changer - she studies the when and why of individuals who are engaging in specific behaviors. So in today's episode, we discuss behavioral studies and podcast testing. What are rules or practices from behavioral science that could help us be the best guests on podcasts? --- Bri Williams is one of Australia's leading authorities on behavioral influence. She's the author of multiple books, including Behavioral Economics for Business , The Williams Behaviour Book , and The How of Habits . Podcast Ally is hosted by Dr. Sarah Glova and is produced by Earfluence .
S2 E6 · Mon, April 01, 2024
Building Your Personal Brand by Podcast Guesting, with Brandon Birkmeyer
Podcast guesting can help you build your personal brand - that's a given. But let's think about this for a minute - what does personal branding really mean? And as we're guesting on podcasts, how can we maximize the personal branding benefit? To get some answers, we welcome Brandon Birkmeyer , personal brand coach and podcast strategist, and host of the (top 5 in branding!) Brands on Brands Podcast . Podcast Ally is hosted by Dr. Sarah Glova and is produced by Earfluence .
S2 E5 · Mon, March 25, 2024
Position Yourself to be Seen, with Omawumi Ogbe
Omawumi Ogbe is a PR expert, and in fact she has the 2023 Outstanding PR Personality of the Year Award to prove it. So she knows what it takes to position yourself to be seen, which is so important to podcast guesting. Today, Sarah and Omawumi share their advice on press kits, how we're measuring success of podcast interviews, why we can't rely on the host to promote the shows, and why "a confused mind will always say no." It's not ok to be the best kept secret , so here's how to be loud about your expertise. --- Omawumi Ogbe is the managing partner of GLG Communications , Editor-in-chief of GLAZIA Magazine , and President of the Life Coaches Association of Nigeria . Podcast Ally is hosted by Dr. Sarah Glova and is produced by Earfluence .
S2 E4 · Mon, March 18, 2024
OSSA's Marla Isackson on How to Build an Authentic Podcast Connection
As the Founder of OSSA , Marla Isackson has worked with thousands of podcast hosts. From them, she hears all about what works in podcast guesting, and what guests do that frustrate hosts. Today she discusses the power of preparation, conciseness, self-promotion, audience consideration - and how to build an authentic connection to both the host and audience. Podcast Ally is hosted by Dr. Sarah Glova and is produced by Earfluence .
S2 E3 · Mon, March 11, 2024
Tech, Politics, and Pencil Puppets: Simplifying the Complex, with James Kotecki
As host of the CES Tech Talk Podcast , James Kotecki not only has to break down complex topics so the listeners can understand, he also has to guide the guests on simplifying what's complicated. So how does he do that? And how can we as podcast guests make what's complex in our niche relatable to all? Today, James and Sarah discuss the keys to successful podcast interviews, including preparation, storytelling, and active participation. They explore the impact of podcast episodes on careers, effective communication skills for guests, and the significance of networking through platforms like LinkedIn. Plus James shares the story of how he became known as a political vlogger back in 2007 - James Kotecki interviews Ron Paul from his dorm room, part 1 of 4 . Podcast Ally is hosted by Dr. Sarah Glova and is produced by Earfluence .
S2 E2 · Mon, March 04, 2024
Podcasting to Shatter Your Career Glass Ceiling, with Erica Rooney
How can you showcase your unique skills and stand out in a crowded job market? Today we’re with Erica Rooney , Chief People Officer at Blue Acorn iCi and host of the From Now to Next Podcast , about what she looks for when hiring - and yes, how podcast guesting can help a candidate stand out. But it’s not all about simply getting on a pod. You’ve got to factor in authenticity and personal branding. Plus there’s the preparation, honesty, and setting boundaries when sharing sensitive experiences on podcasts. If you’re looking to take the next step in your career, you’ll want to tune in! Podcast Ally is hosted by Dr. Sarah Glova and is produced by Earfluence .
Trailer · Thu, February 29, 2024
How Can You Be the Best Podcast Guest?
How can you be the best podcast guest? On this season of the Podcast Ally Podcast, Dr. Sarah Glova is on a mission to find out. So she's talking with podcast hosts, people who have been guests on hundreds of podcasts, and podcast network executives, to learn the good and bad, what works and what doesn’t, and how you can build your brand through podcast guesting. Podcast Ally is hosted by Dr. Sarah Glova and is produced by Earfluence .
S2 E1 · Mon, February 26, 2024
Get to the Dinosaurs! Crafting Effective Podcast Pitches, with LawPods' Robert Ingalls
As the Founder and CEO of LawPods , Robert Ingalls has seen thousands of guest pitches - and they're mostly a complete waste of his time. The potential guest or their publicist meant well, but too often the pitches are spray-and-pray, copy-and-paste, and TL;DR. So how can podcast guests create pitches that get podcast hosts' attention and get them booked? Let's find out! Podcast Ally is hosted by Dr. Sarah Glova and is produced by Earfluence .
S1 E31 · Wed, April 12, 2023
How to Get More Out of Your Live Podcast Interviews
You’ve just had a podcast interview go live. Congrats! The race is over… right? Well, not entirely. While you might feel like you’ve crossed the finish line, if you stop now, you’re missing out on two of the biggest opportunities podcast interviews have to offer. In this episode of Podcast Ally, we’re answering the question, “How can I get more out of my podcast interviews,” and, by the time we get to the end, we bet you’ll spot at least one opportunity to leverage the interviews you already have. Listen to learn: [00:55] - The “wrong question” that blocks podcast guests from seeing the opportunities right in front of you [02:35] The one benefit Brigitte wishes more folks would act on [07:12] - What NOT to do when you want to reconnect with a host [15:37] - How you’re leaving money on the table [18:05] - What steps you can take to leverage the interviews that you already have
S1 E30 · Tue, April 04, 2023
How to Pitch the Savvy Social Podcast with Andréa Jones
Have you found a way to make social media marketing fun, without burning yourself out through an unsustainable posting schedule? If a great story just bubbled up in your memory, you just may be the perfect guest for the Savvy Social Podcast. Host Andréa Jones is a social media strategist whose audience is full of coaches and experts looking for a way to go from stuck to strategic, passion-led powerhouses and visionary thought leaders with her simple approach to social media: “take one little step each day. Build your social media savvy over time.” With 10,000-12,000 downloads a month, you're sure to find an eager group of business owners for your social media case study -- but only if you align with Andréa's vision. Listen to our interview to find out how you can become a guest on Savvy Social Podcast! Tune in to learn: [06:25] How Andréa plans out her podcast episode schedule [09:31] Why Savvy Social Podcast is switching to more solo episodes – and what it takes to make the cut as a guest [13:41] Andréa’s red flags in pitches [16:23] Find out about the Savvy Social Podcast Listening Guide, why Andréa created it, and how you can use it to make sure your pitch is a good fit And don’t forget to listen to Savvy Social Podcast before you pitch!
Wed, March 29, 2023
Why We Don't Use Podcast One Sheets
If you’ve come across tutorials on putting together your podcast one sheet, you might think it’s an important step towards getting booked on podcasts. But not so fast! Before you start putting a podcast one sheet together, tune in to hear why they might actually hurt your chances of becoming a podcast guest. Listen to learn: [01:43] The problem with one sheets [10:48] What we recommend you do instead [13:33] Tips for your podcast bio – and why your standard bio needs to be adapted for podcast interviews
S1 E28 · Mon, March 20, 2023
How to Pitch Rebel Therapist with Annie Schuessler
Opening up to a therapist might sound tricky for some, but if you want to be a guest on Rebel Therapist, a podcast for therapists who want to create a phenomenal signature program, you better be prepared to spill the beans. We’re not talking about your feelings. No, instead, you have to be willing to talk about how you make money, how you’ve built your business, and how you bring in clients. Host Annie Schuessler, a practicing therapist for 20 years and a business coach for 10, isn’t in the business of presenting “experts” to her audience. Instead, she is far more interested in your case study. In this episode of our How to Pitch series, Annie tells us what she’s looking for in a guest and how you can best increase your chances of being accepted to her show. Find out all the dos and don’ts of successfully pitching Annie as she joins Podcast Ally Account Lead Nynke Humalda to discuss what she’s looking for in a guest. Listen to learn: [06:14] Why she changed the podcast’s name and direction after two years [08:44] Why most people say yes to being on a podcast [10:17] Why Annie accepts so few guest pitches [12:52] Her motivation for having guests on her podcast [16:47] What Annie wants her guests to share with the audience [19:49] What makes Annie ignore a guest pitch and how to avoid making the same mistake And don’t forget to listen to Rebel Therapist before you pitch the show!
S1 E27 · Fri, March 10, 2023
Podcast Interviews Take Longer to Go Live Than You Expect – Here’s Why
As the popular saying goes “Expectation is the root of all heartache.” Well, if you plan on securing podcast interviews with the expectation that they will be published immediately, you can expect some heartache. That’s not to say that podcast episodes never go live swiftly after the interview takes place. There are exceptions, of course. But when you begin your podcast interview journey, it is important to understand what the process actually looks like and set realistic expectations, especially if you have a launch or release planned. In this episode of Podcast Ally, Account Lead Sam Brake Guia joins me to crunch the data we’ve collected during our 7 years of booking podcast guest appearances. Listen to learn: [01:56] How long it takes to get a response from a pitch [04:27] Analyzing timeline data we’ve collected at Podcast Ally [11:00] Exactly how far to plan ahead if you’re publishing a book or planning a launch [14:49] When to approach an agency for help if you have a launch in mind
S1 E26 · Wed, December 21, 2022
How to Pitch Money Mindset with Gull Khan
Do you have actionable advice for business owners dealing with burnout, fatigue, or those who just aren’t getting the results they want? Do you have a story to tell about how you changed your mindset to clear your obstacles and achieve your dreams? Better yet, do you have both? If the answers are yes and yes, then Money Mindset is the perfect platform to share your advice and stories. Host Gull Khan helps entrepreneurs break free from their limiting beliefs about money so they can live a life of unlimited abundance. If you changed your life by changing your mindset or overcame adversity to build material wealth and abundance for yourself, Money Mindset is a perfect place for you to share your story. Learn about what makes Gull take notice when considering a guest in this conversation with Podcast Ally Account Lead Santiago Calad. Tune in for: [01:31] How Gull came to her unconventional podcast format [05:22] The types of listeners drawn to Money Mindset [08:52] Why your story is more important to Gull than any accolades [12:12] What makes a guest stand out to Gull [22:41] Why she prefers lesser known podcast guests [26:03] Why connection is more important than social followers And don’t forget to listen to Money Mindset before you pitch the show!
S1 E25 · Wed, December 14, 2022
A Podcast Host Turned You Down. Now What?
When you’re pitching yourself as a podcast guest, it’s not a question of whether you’ll be rejected but when . While it’s no fun to be turned down, it’s even worse if you let a, “No, thanks,” from a podcast host or producer keep you from pursuing more opportunities. Sam and Brigitte got together to normalize rejection as part of the podcast pitch process, as well as to give you a framework for understanding when you’ve gotten one decline too many and what to do about it. Listen to learn: [02:49] Why no answer at all is often harder to deal with than a direct decline [03:52] A real-life example of why you shouldn’t assume, “Not right now,” means No. [06:26] The downward spiral that we want you to avoid! [08:30] What to do when a podcast host asks you to follow-up later [19:58] How to incorporate feedback and make your outreach stronger [24:07] How many declines are too many? Find detailed show notes and resources mentioned in this episode at https://podcastally.com/rejection .
S1 E24 · Wed, December 07, 2022
How to Pitch Hondeydew Me with Emma Norman & Cass Anderson
If you’re looking to have a conversation about sex, bodies and confidence in the bedroom and beyond, Honeydew Me is your show! Hosts Emma Norman and Cass Anderson believe that everyone deserves to have great sex, feel good in their bodies and love themselves. They bring on experts and educators every week who teach step-by-step how to have amazing sex. When you're ready to bust through shame, laugh your ass off, and remember that what you're going through is normal, they're your go-to gals. Learn what Emma and Cass are looking for in their guests in this conversation with Podcast Ally Outreach Specialist Valerie Grove. Tune in for: [04:41] How the comedic tone helps make it easier to discuss uncomfortable topics [9:49] What they’re looking for in guests [12:18] Examples of their favorite guests [13:24] Why Emma and Cass will revist topics [15:57] Their pitching pet peeves – what NOT to do if you want to be a guest And don’t forget to listen to Honeydew Me before you pitch the show! Find all the resources shared in this episode at https://podcastally.com/how-to-pitch-honeydew-me .
S1 E23 · Tue, November 29, 2022
Could Your Inner Kiddo Hijack Your Podcast Interviews? Nicole Lewis-Keeber on Trauma Triggers and the Spotlight
When you sign up for a podcast interview, there is a lot sitting with you in the recording booth – even when that “booth” is your kitchen table. On top of being excited and nervous all at once, there might also be a little voice warning you not to get too carried away. That voice may be reminding you of how embarrassed you were at 7, when you got teased for being too loud. You want to avoid feeling that again, don’t you? As Nicole Lewis-Keeber puts it, that’s the voice of your inner kiddo – a part of you that was formed through an adverse childhood experience. As an adult, these kiddos can hijack you in the moments when you are looking to share your work in a bigger way. This episode is all about exploring and understanding how childhood experiences create safety mechanisms that show up when you’re feeling most vulnerable. By understanding Nicole’s work, you can start to recognize your triggers, create a plan for navigating them in the moment, and have more comfortable and successful interviews as a result. Nicole is a business therapist, who combines therapeutic processes with business coaching to help entrepreneurs build emotionally sustainable, financially stable businesses. She’s the author of How to Love Your Business , the creator of the Do No Harm Program for Trauma Conscious Entrepreneurs, and is trained and certified with Brené Brown’s Dare To Lead™ methodology. Tune in for: [02:06] What are your “inner kiddos” [10:23] What to do when you feel anxious or nervous during a podcast interview [17:25] What small “t” trauma is and how it shows up in moments of vulnerability [27:42] Recognizing your trauma triggers [29:27] How to prepare for tougher questions or more combative podcast interviews Find all the resources shared in this episode at https://podcastally.com/nicole-lewis-keeber .
S1 E22 · Mon, November 21, 2022
How to Pitch The Gutsy Podcast with LauraAura
When you’re pitching yourself to a podcast host, there’s often an instinct to frame yourself in the best possible light, putting your accomplishments and impressive numbers like your revenue, social media following and launch numbers first. None of that interests this week’s guest, Laura Wallace (aka LauraAura), host of The Gutsty Podcast. The Gutsy Podcast is a space for real, human conversations. While she doesn’t deny guests the space to talk about their credentials, there’s more to a person than their credentials or social media following. With more than 46,000 downloads across 108 countries, these conversations have definitely struck a chord In this episode of Podcast Ally, our founder Brigitte Lyons speaks to LauraAura about finding bliss in her podcast, following her intuition, and how alignment plays a role in choosing her guests. Listen to this conversation to find out how you can join The Gutsy Podcast as a guest, including: [10:24] Why she didn’t let fear stop her from approaching Tori Dunlap, host of Her First $100K, to be a guest on her show [19:06] How she shapes the podcast by following her intuition [23:00] Why potential guests must follow her process [38:23] How she uses podcast data to produce audience-minded content [45:31] What the pitches that excite her the most have in common And don’t forget to listen to The Gutsy Podcast before you pitch the show! Find all the resources shared in this episode at https://podcastally.com/how-to-pitch-the-gutsy-podcast .
S1 E21 · Wed, November 16, 2022
How to Book a Podcast Interview When You Don’t Know the Host
You might believe that you have to be “connected” or have the right relationships to start booking podcast interviews for yourself. While we can’t deny that having a personal relationship with a host gets you to the front of the line, being a part of their inner circle isn’t a guarantee you’ll be invited as a guest. Nor is being a complete stranger to the host and their team a deal-breaker! Relationships do matter, but not in the way you think. In this episode of Podcast Ally, our founder Brigitte Lyons and account lead Sam Brake Guia share how we think of relationships in the podcast space, and share the concrete steps you can take to build your own without DMing hosts on social media or following them around Facebook. Listen for: [03:13] Proof that cold-pitching podcasts works! [05:35] A real-life example of a bad podcast pitch [13:33] How to craft a pitch that starts a relationship with a podcaster [20:26] How to use "mirroring" in your pitches [32:33] The one mistake everyone makes at least once! Find all the resources shared in this episode at https://podcastally.com/how-to-book-a-podcast-interview .
S1 E20 · Wed, November 09, 2022
How to Pitch The How of Business with Henry Lopez
Henry Lopez hosts The How of Business, one of the first podcasts focused on giving actionable advice for small businesses and not investor-backed startups. Henry is a serial entrepreneur, who’s been in the game for more than 35 years running businesses like pizza franchises and IT services. He currently runs Levante Business Group and offers business coaching and consulting. The How of Business podcast is often ranked as one of the Top 200 Business shows on Apple Podcasts and is featured as an All-Time Bestseller in the Entrepreneurship category. The podcast averages over 100,000 unique downloads or listens per month, and has well over 2.6 million all-time downloads or listens. In this "How to Pitch" interview, our Podcast Outreach Specialist Valerie Grove speaks to Henry about what inspired him to launch a podcast in 2016, how his guest submission process has evolved over time, and his pitching pet peeves. Listen to this conversation to find out how you can join The How of Business as a guest, including: [05:24] What makes a guest submission stand out to Henry [06:52] Henry's top advice for anyone pitching his show [08:03] Why you shouldn't waste your time on flattery, and Henry’s other pitching pet peeves [14:43] Henry gives examples of previous guests who stand out to him [17:14] Henry's plans for the future of The How of Business And don’t forget to listen to The How of Business before you pitch the show! You can find all the resources listed in this episode at https://podcastally.com/how-to-pitch-the-how-of-business .
S1 E19 · Wed, November 02, 2022
Clear Your Mind Before Your Podcast Interview: A Meditation Hosted by Kelly Smith
Even the most seasoned guests can get interview jitters or feel like you’re not on their A-game. Maybe you’re thinking of a big meeting you have later in the day, or simply didn’t get enough sleep last night, and your mind is running in circles. Giving yourself the benefit of a quick 15-minute mediation practice can help you clear your mind of distractions and center yourself, so you can show up with more ease and attention to your interview. This “Clear Your Mind” meditation led by Kelly Smith is a resource you can come back to time and time again. Kelly is a globally celebrated yoga and meditation teacher, the founder of Yoga For You, and the host of the chart-topping podcast Mindful in Minutes. When you come back to the meditation a second time, you can skip to 2:58 to go straight to the meditation. You can find all the resources listed in this episode at https://podcastally.com/clear-your-mind-meditation .
S1 E18 · Wed, November 02, 2022
How to Pitch Let it Out with Katie Dalebout
Let It Out is a podcast of long-form conversations about anything and everything in the life of a creative person. Host Katie Dalebout describes the show as a venue “for sharing [Soft Stories]–the stories that reveal our most tender selves.” Katie and her guests talk about body image, career transitions, staying inspired, nurturing your artistic self, making connections, and a lot more. The show began in 2013 and now has more than 400 episodes with over 4 million downloads. In this episode of Podcast Ally, our researcher Emma Katz speaks to Katie about the early days of podcasting, finding her niche, and how she determines if a guest is right for her podcast. Listen to this conversation to find out how you can join Let It Out as a guest, including: [01:41] Katie’s inspiration for creating her podcast Let It Out [05:02] How she came to focus on "soft stories" for the show [11:02] How Katie creates a safe space for honest conversations [29:09] What she looks for in a guest [30:20] What makes a pitch stand out to her [40:19] Katie's advice for anyone who wants to learn how to start a podcast And don’t forget to listen to Let it Out before you pitch the show! You can find all the resources mentioned in this episode at https://podcastally.com/how-to-pitch-let-it-out .
S1 E17 · Wed, November 02, 2022
How to Be the Kind of Podcast Guest a Host Remembers
Being a podcast guest can be daunting when you first start out, but with a little preparation, you can not only manage your nerves but deliver an experience the host will remember. Why does this matter? When you take the time to make sure you deliver a great experience for the host and audience, you open the door for opportunities beyond the interview itself. Our clients have been hired by hosts who were impressed by their ideas, invited to keynote at conferences and drummed up new business from their podcast appearances. Taking these steps, you can create a long-lasting impression that helps you achieve your mission. In this episode of Podcast Ally, our founder Brigitte Lyons and account lead Sam Brake Guia take you through what it takes to be an outstanding guest. Listen to learn: [10:53] Why show notes are an important tool for interview/pitch prep [12:09] Why stories will help you have more impactful podcast interviews [17:54] What the perfect equipment setup looks like for a high-quality interview [22:19] How to take an interview in the direction you want to take it [27:58] The one faux pas you absolutely don’t want to make with a podcast host Many more top tips about how to be a great podcast guest Find all the resources shared in this episode at https://podcastally.com/be-a-good-podcast-guest .
S1 E16 · Tue, October 06, 2020
EP08: The Future of Podcasting with Rob Greenlee
If 2020 has taught us anything, it's that we can't predict the future — not even the future of podcasting. But today’s guest believes that podcasting is more vital than ever as we think about how we can connect in the era of covid-19, and beyond. Rob Greenlee is a pioneer of the podcast space. He got his start in podcasting in 2004 with the first nationally syndicated radio show "WebTalk World Radio Show and was inducted into the the Podcasters Hall of Fame in 2017. Rob’s been podcasting for over 15 years and today he serves as the vice president of Content and Partnerships at LIBSYN. He currently co-hosts the "New Media Show", a weekly audio and video podcast that streams LIVE on NewMediaShow.com/live. I brought Rob onto Podcast Ally to speak to the trends to be aware of as we look to the future of podcasting. He chats about: What it was like being a pioneer in the podcast space The key differences between podcasts and radio The benefits -- and the risks -- of the influx of advertising into the podcast space Why he believes comedians completely changed the trajectory of podcasts Why podcasters should create content that they're passionate about rather than focusing so heavily on what they think their audience wants How podcasts are an important medium for connection, especially during the pandemic Please check out Rob’s podcast New Media Show for more commentary on the podcast industry. You can find the New Media Show at https://newmediashow.com/ or wherever you listen to podcasts.
Tue, October 06, 2020
EP08: The Future of Podcasting with Rob Greenlee
If 2020 has taught us anything, it's that we can't predict the future — not even the future of podcasting. But today’s guest believes that podcasting is more vital than ever as we think about how we can connect in the era of covid-19, and beyond. Rob Greenlee is a pioneer of the podcast space. He got his start in podcasting in 2004 with the first nationally syndicated radio show "WebTalk World Radio Show and was inducted into the the Podcasters Hall of Fame in 2017. Rob’s been podcasting for over 15 years and today he serves as the vice president of Content and Partnerships at LIBSYN. He currently co-hosts the "New Media Show", a weekly audio and video podcast that streams LIVE on NewMediaShow.com/live. I brought Rob onto Podcast Ally to speak to the trends to be aware of as we look to the future of podcasting. He chats about: What it was like being a pioneer in the podcast space The key differences between podcasts and radio The benefits -- and the risks -- of the influx of advertising into the podcast space Why he believes comedians completely changed the trajectory of podcasts Why podcasters should create content that they're passionate about rather than focusing so heavily on what they think their audience wants How podcasts are an important medium for connection, especially during the pandemic Please check out Rob’s podcast New Media Show for more commentary on the podcast industry. You can find the New Media Show at https://newmediashow.com/ or wherever you listen to podcasts.
Thu, October 01, 2020
How to Pitch: Rebel Uprising
Hosted by Dr. Michelle Mazur, the Rebel Uprising podcast helps passionate business owners, coaches and consultants become recognized leaders who make more money and impact the world by turning their messy, complicated ideas into thriving thought leadership businesses As a quick note before you listen to the episode, you may notice we call the show, "Rebel Rising." Michelle has since renamed the podcast, but she assures me the interview is otherwise as relevant as ever! Check out this Podcast Ally minisode to learn how you can become a guest on The Rebel Uprising podcast! And don’t forget to listen to Rebel Uprising before you pitch Michelle!
S1 E15 · Thu, October 01, 2020
How to Pitch: Rebel Uprising
Hosted by Dr. Michelle Mazur, the Rebel Uprising podcast helps passionate business owners, coaches and consultants become recognized leaders who make more money and impact the world by turning their messy, complicated ideas into thriving thought leadership businesses As a quick note before you listen to the episode, you may notice we call the show, "Rebel Rising." Michelle has since renamed the podcast, but she assures me the interview is otherwise as relevant as ever! Check out this Podcast Ally minisode to learn how you can become a guest on The Rebel Uprising podcast! And don’t forget to listen to Rebel Uprising before you pitch Michelle!
Tue, September 29, 2020
EP07: Making a Content Pivot with Michelle Mazur
What do you do when the podcast you built doesn't excite you anymore? When you haven't resonated with your own content in a while, and you just can't muster up the energy to push through the disconnect anymore? You could always rebrand your podcast and pivot to a topic that's more aligned with who you are now, but that would mean losing the audience you worked so hard to grow! .... Or does it? Dr. Michelle Mazur has proven that rebranding isn't the kiss of death for your podcast and can reignite your passion for podcasting. As a brand messaging coach, Michelle teaches that having a clear and captivating message is the key to reaching the people you could help the most, in a way that is powerful and feels effortless. And yet, she reached a crossroads with her podcast, where she knew that she had to rename and rebrand her show. In today's conversation, Michelle walks us through her decision to make the change — as well as the response she got from her audience. I also got her to share her tips with dealing with the pressure of feeling like your podcast has to be perfectly scripted in order to be successful.
S1 E14 · Tue, September 29, 2020
EP07: Making a Content Pivot with Michelle Mazur
What do you do when the podcast you built doesn't excite you anymore? When you haven't resonated with your own content in a while, and you just can't muster up the energy to push through the disconnect anymore? You could always rebrand your podcast and pivot to a topic that's more aligned with who you are now, but that would mean losing the audience you worked so hard to grow! .... Or does it? Dr. Michelle Mazur has proven that rebranding isn't the kiss of death for your podcast and can reignite your passion for podcasting. As a brand messaging coach, Michelle teaches that having a clear and captivating message is the key to reaching the people you could help the most, in a way that is powerful and feels effortless. And yet, she reached a crossroads with her podcast, where she knew that she had to rename and rebrand her show. In today's conversation, Michelle walks us through her decision to make the change — as well as the response she got from her audience. I also got her to share her tips with dealing with the pressure of feeling like your podcast has to be perfectly scripted in order to be successful.
Thu, September 24, 2020
How to Pitch: Ready Enough Podcast
Tanya Geisler’s Ready Enough Podcast explores not only how the Imposter Complex gets in the way of achieving your dreams, but also how lived experiences of racism, sexism, colonialism, fat-phobia, micro-aggression, trauma, anxiety, chronic pain, alcoholism, and more leave you questioning your capacity to move forward. Listen to this Podcast Ally minisode to find out how you can join Tanya on the Ready Enough Podcast. And don’t forget to listen to the Ready Enough Podcast before you pitch Tanya.
S1 E13 · Thu, September 24, 2020
How to Pitch: Ready Enough Podcast
Tanya Geisler’s Ready Enough Podcast explores not only how the Imposter Complex gets in the way of achieving your dreams, but also how lived experiences of racism, sexism, colonialism, fat-phobia, micro-aggression, trauma, anxiety, chronic pain, alcoholism, and more leave you questioning your capacity to move forward. Listen to this Podcast Ally minisode to find out how you can join Tanya on the Ready Enough Podcast. And don’t forget to listen to the Ready Enough Podcast before you pitch Tanya.
Tue, September 22, 2020
EP06: Being “Ready Enough” to Examine Your Message Through an Intersectional Lens with Tanya Geisler
Starting a podcast is hard enough, without intentionally pushing yourself well beyond the limits of your comfort zone. But that’s exactly what Tanya Geisler did when she launched the Ready Enough Podcast . As a certified Leadership Coach, TEDxWomen speaker and writer, Tanya is the pre-eminent authority on the Imposter Complex . Her clients include best-selling authors, public speakers, and rockstar motivators. With credentials like those, it might be hard to believe that Tanya's podcast grew out of some tough questions she didn't feel ready to answer. Instead of shying away from those questions, Tanya turned them into a learning opportunity for herself and her audience. In this episode of Podcast Ally, I talked to her to find out what it was like hosting a podcast, when you know going into each conversation that you were going to be learning from your guests -- and possibly getting things wrong. In our conversation, Tanya shares: The tough realization that led her to start the Ready Enough podcast Why she felt the need to step up as a coach and a leader to better understand at the intersectional identities that impact a person's experience with her subject matter What to do when you realize that you don't have the expertise to adequately help someone who approaches you Navigating sensitive topics, and getting comfortable with the fact that you WILL make mistakes Please check out the Ready Enough Podcast at tanyageisler.com or wherever you listen to podcasts.
S1 E12 · Tue, September 22, 2020
EP06: Being “Ready Enough” to Examine Your Message Through an Intersectional Lens with Tanya Geisler
Starting a podcast is hard enough, without intentionally pushing yourself well beyond the limits of your comfort zone. But that’s exactly what Tanya Geisler did when she launched the Ready Enough Podcast . As a certified Leadership Coach, TEDxWomen speaker and writer, Tanya is the pre-eminent authority on the Imposter Complex . Her clients include best-selling authors, public speakers, and rockstar motivators. With credentials like those, it might be hard to believe that Tanya's podcast grew out of some tough questions she didn't feel ready to answer. Instead of shying away from those questions, Tanya turned them into a learning opportunity for herself and her audience. In this episode of Podcast Ally, I talked to her to find out what it was like hosting a podcast, when you know going into each conversation that you were going to be learning from your guests -- and possibly getting things wrong. In our conversation, Tanya shares: The tough realization that led her to start the Ready Enough podcast Why she felt the need to step up as a coach and a leader to better understand at the intersectional identities that impact a person's experience with her subject matter What to do when you realize that you don't have the expertise to adequately help someone who approaches you Navigating sensitive topics, and getting comfortable with the fact that you WILL make mistakes Please check out the Ready Enough Podcast at tanyageisler.com or wherever you listen to podcasts.
Thu, September 17, 2020
How to Pitch: The Get Paid Podcast
On The Get Paid Podcast, Claire Pelletreau gives you an honest look at the reality of running an online business! She interviews entrepreneurs to find out how they get paid and what it costs them to bring in the money. Learn how to land a guest spot on The Get Paid Podcast in this Podcast Ally minisode! And don’t forget to listen to The Get Paid Podcast podcast before you pitch Claire.
S1 E11 · Thu, September 17, 2020
How to Pitch: The Get Paid Podcast
On The Get Paid Podcast, Claire Pelletreau gives you an honest look at the reality of running an online business! She interviews entrepreneurs to find out how they get paid and what it costs them to bring in the money. Learn how to land a guest spot on The Get Paid Podcast in this Podcast Ally minisode! And don’t forget to listen to The Get Paid Podcast podcast before you pitch Claire.
Tue, September 15, 2020
EP05: Coming Back from a 2-Year Hiatus with Claire Pelletreau of The Get Paid Podcast
Remember when you got that perm that you'd been dreaming of and strutted around town proudly, even though it had more of a rat's nest vibe than a Madonna vibe? Or even better, remember when you got those parachute pants that you'd been eyeing at the mall and saved up all your babysitting money for? That hair and those pants were SO COOL to you at the time, but now you look back at the old pictures of yourself and can't help but laugh at yourself and wonder, What was I thinking? All of us grow and change every year — not just in our style preferences, but in every aspect of life. So if our tastes are constantly evolving, why do so many of us expect the same podcasting style and business model to work for us forever? On Podcast Ally, we invited Claire Pelletreau of The Get Paid Podcast to talk about how she changed her podcast after a brutally honest conversation she had with a friend about her show and content. Claire goes in detail about: Why she pressed pause on her podcast How it felt to come back 2 years later The difficult conversation that sparked changes that made her podcast and business stronger than ever The steps she took to make her podcast more impactful and intentional after her hiatus Where the idea for her show came from How she gets her guests comfortable with opening up about their finances. Please check out The Get Paid Podcast at www.clairepells.com/podcast or wherever you listen to podcasts. And if you’re interested about Claire’s work as a Facebook and Instagram ads consultant, you can watch her masterclass, the 5 ad formula for selling online courses on autopilot, at www.clairepells.com/5ads/ .
S1 E10 · Tue, September 15, 2020
EP05: Coming Back from a 2-Year Hiatus with Claire Pelletreau of The Get Paid Podcast
Remember when you got that perm that you'd been dreaming of and strutted around town proudly, even though it had more of a rat's nest vibe than a Madonna vibe? Or even better, remember when you got those parachute pants that you'd been eyeing at the mall and saved up all your babysitting money for? That hair and those pants were SO COOL to you at the time, but now you look back at the old pictures of yourself and can't help but laugh at yourself and wonder, What was I thinking? All of us grow and change every year — not just in our style preferences, but in every aspect of life. So if our tastes are constantly evolving, why do so many of us expect the same podcasting style and business model to work for us forever? On Podcast Ally, we invited Claire Pelletreau of The Get Paid Podcast to talk about how she changed her podcast after a brutally honest conversation she had with a friend about her show and content. Claire goes in detail about: Why she pressed pause on her podcast How it felt to come back 2 years later The difficult conversation that sparked changes that made her podcast and business stronger than ever The steps she took to make her podcast more impactful and intentional after her hiatus Where the idea for her show came from How she gets her guests comfortable with opening up about their finances. Please check out The Get Paid Podcast at www.clairepells.com/podcast or wherever you listen to podcasts. And if you’re interested about Claire’s work as a Facebook and Instagram ads consultant, you can watch her masterclass, the 5 ad formula for selling online courses on autopilot, at www.clairepells.com/5ads/ .
Thu, September 10, 2020
How to Pitch: What Works
Hosted by Tara McMullin, the What Works podcast goes behind the scenes with small business owners to discover what really works. In each interview, she deep dives with a small business owner and asks about how they manage their marketing, money, operations, team-building, growth, or personal leadership. Find out how you can become a guest on the What Works podcast in this Podcast Ally minisode! And don’t forget to listen to What Works before you pitch Tara.
S1 E9 · Thu, September 10, 2020
How to Pitch: What Works
Hosted by Tara McMullin, the What Works podcast goes behind the scenes with small business owners to discover what really works. In each interview, she deep dives with a small business owner and asks about how they manage their marketing, money, operations, team-building, growth, or personal leadership. Find out how you can become a guest on the What Works podcast in this Podcast Ally minisode! And don’t forget to listen to What Works before you pitch Tara.
S1 E8 · Tue, September 08, 2020
EP04: The Evolution of a Brand Partnership with Tara McMullin of the What Works podcast
When podcasters decide to monetize their shows, usually they opt between advertising or community support models. Brand partnership is the road less traveled, but working with an established company who can support the podcast financially, provide production assistance and promote your content could be a dream-come-true for a podcaster looking for more stability and to grow their own platform. Today, on Podcast Ally, we’re exploring the question of what it’s like to partner up with an established company to produce your podcast with the help of Tara McMullin. Tara originally launched the What Works podcast under the name Profit.Power.Pursuit in partnership with CreativeLive . She joined me to talk about how she pitched the idea of a podcast to CreativeLive, her experiences working with them, and why she ultimately decided to become an independent podcaster. Tara shares the nuts-and-bolts on: How she approached CreativeLive with the idea of starting a podcast together Her advice for finding a brand to partner with The major benefits of co-producing a podcast with the help of an established company Why Tara decided to end the partnership with CreativeLive, and how she approached them to ask for full control of the podcast How she managed the transition to indie podcaster The way she plans content themes for What Works Why Tara believes you should consider your podcast a product you’re providing to customers How she developed her own skills as a podcast host and producer Please check out What Works at www.explorewhatworks.com or wherever you listen to podcasts! I also highly recommend Tara’s podcast production company, Yellow House Media , for anyone who wants help with their own content strategy.
Tue, September 08, 2020
EP04: The Evolution of a Brand Partnership with Tara McMullin of the What Works podcast
When podcasters decide to monetize their shows, usually they opt between advertising or community support models. Brand partnership is the road less traveled, but working with an established company who can support the podcast financially, provide production assistance and promote your content could be a dream-come-true for a podcaster looking for more stability and to grow their own platform. Today, on Podcast Ally, we’re exploring the question of what it’s like to partner up with an established company to produce your podcast with the help of Tara McMullin. Tara originally launched the What Works podcast under the name Profit.Power.Pursuit in partnership with CreativeLive . She joined me to talk about how she pitched the idea of a podcast to CreativeLive, her experiences working with them, and why she ultimately decided to become an independent podcaster. Tara shares the nuts-and-bolts on: How she approached CreativeLive with the idea of starting a podcast together Her advice for finding a brand to partner with The major benefits of co-producing a podcast with the help of an established company Why Tara decided to end the partnership with CreativeLive, and how she approached them to ask for full control of the podcast How she managed the transition to indie podcaster The way she plans content themes for What Works Why Tara believes you should consider your podcast a product you’re providing to customers How she developed her own skills as a podcast host and producer Please check out What Works at www.explorewhatworks.com or wherever you listen to podcasts! I also highly recommend Tara’s podcast production company, Yellow House Media , for anyone who wants help with their own content strategy.
Tue, September 01, 2020
How to Pitch: The Indie Hackers Podcast
The Indie Hackers Podcast features raw conversations with the founders behind profitable online businesses. The vast majority of listeners are themselves indie hackers, who are turning their ideas and side projects into profitable online businesses. Find out what it takes to stand out among the 10 guest submissions Courtland gets each day. And don’t forget to listen to The Indie Hackers Podcast before you pitch Courtland.
S1 E7 · Tue, September 01, 2020
How to Pitch: The Indie Hackers Podcast
The Indie Hackers Podcast features raw conversations with the founders behind profitable online businesses. The vast majority of listeners are themselves indie hackers, who are turning their ideas and side projects into profitable online businesses. Find out what it takes to stand out among the 10 guest submissions Courtland gets each day. And don’t forget to listen to The Indie Hackers Podcast before you pitch Courtland.
Tue, September 01, 2020
EP03: The Path to 6 Million Downloads with Courtland Allen of the Indie Hackers Podcast
Looking at the influence of Courtland Allen's thriving 18,000 member Indie Hackers community and wildly popular podcast, you might think success was inevitable. However, back when Courtland founded Indie Hackers, the concept of building a "lifestyle" business in tech carried a stigma. As a graduate of MIT and Y Combinator , Courtland spent 6 years trying to build the stereotypical high growth Silicon Valley startup before he realized something... He just wanted to build something that he could put online, charge money for, and make enough money to pay his bills. Courtland had a hunch that there were other tech misfits like himself, who could use a space to share their stories and learn from one another. It was out of that shift in perspective that Indie Hackers was born. Today, the podcast he started for other Silicon Valley outcasts has reached 6 million downloads, proving that Courtland wasn't the only one opting out of the startup grind. Courtland joined Podcast Ally to talk about The Indie Hackers Podcast, which grew out the written interviews he was already creating for IndieHackers.com . In this podcast episode, Courtland shares: Why he initially resisted starting a podcast and how he feels about it now What it’s like to reach out to successful founders and famous guests The evolution of Courtland’s research and pre-interview process The Indie Hackers Podcast’s current stats and big moments of growth Courtland’s approach for deciding show content, guests, and growing the podcast Why acquisition and retention are important parts of your growth strategy How Courtland’s goals have changed and what he wants for The Indie Hackers Podcast The power of inspiration and sharing your story—especially on podcasts Advice for podcasters: Do something that you love and don’t give up! Please check out The Indie Hackers Podcast.
S1 E6 · Tue, September 01, 2020
EP03: The Path to 6 Million Downloads with Courtland Allen of the Indie Hackers Podcast
Looking at the influence of Courtland Allen's thriving 18,000 member Indie Hackers community and wildly popular podcast, you might think success was inevitable. However, back when Courtland founded Indie Hackers, the concept of building a "lifestyle" business in tech carried a stigma. As a graduate of MIT and Y Combinator , Courtland spent 6 years trying to build the stereotypical high growth Silicon Valley startup before he realized something... He just wanted to build something that he could put online, charge money for, and make enough money to pay his bills. Courtland had a hunch that there were other tech misfits like himself, who could use a space to share their stories and learn from one another. It was out of that shift in perspective that Indie Hackers was born. Today, the podcast he started for other Silicon Valley outcasts has reached 6 million downloads, proving that Courtland wasn't the only one opting out of the startup grind. Courtland joined Podcast Ally to talk about The Indie Hackers Podcast, which grew out the written interviews he was already creating for IndieHackers.com . In this podcast episode, Courtland shares: Why he initially resisted starting a podcast and how he feels about it now What it’s like to reach out to successful founders and famous guests The evolution of Courtland’s research and pre-interview process The Indie Hackers Podcast’s current stats and big moments of growth Courtland’s approach for deciding show content, guests, and growing the podcast Why acquisition and retention are important parts of your growth strategy How Courtland’s goals have changed and what he wants for The Indie Hackers Podcast The power of inspiration and sharing your story—especially on podcasts Advice for podcasters: Do something that you love and don’t give up! Please check out The Indie Hackers Podcast.
S1 E5 · Tue, September 01, 2020
How to Pitch: The Copywriter Club
What if you could hang out with seriously talented copywriters and other experts; ask them about their successes and failures, their work processes and their habits; then steal an idea or two to inspire your own work? That’s what Kira Hug and Rob Marsh do every week at The Copywriter Club podcast. If you're in the copywriting business, or have something to offer Rob and Kira's audience, listen to this minisode where they explain the do's and don'ts of submitting a guest recommendation to The Copywriter Club podcast. And don’t forget to listen to The Copywriter Club Podcast before you pitch.
Tue, September 01, 2020
How to Pitch: The Copywriter Club
What if you could hang out with seriously talented copywriters and other experts; ask them about their successes and failures, their work processes and their habits; then steal an idea or two to inspire your own work? That’s what Kira Hug and Rob Marsh do every week at The Copywriter Club podcast. If you're in the copywriting business, or have something to offer Rob and Kira's audience, listen to this minisode where they explain the do's and don'ts of submitting a guest recommendation to The Copywriter Club podcast. And don’t forget to listen to The Copywriter Club Podcast before you pitch.
Tue, September 01, 2020
EP02: Finding Your Flow with a Co-Host with The Copywriter Club's Rob Marsh and Kira Hug
Have you ever considered bringing on a co-host for your podcast? Someone to riff off of and share the responsibility for producing content or to fill in the gaps when you blank out during an interview? Kira Hug and Rob Marsh have been co-hosting The Copywriter Club together since 2016, and they joined Podcast Ally to share how they got into a groove with their podcast and co-hosting abilities. Kira and Rob talk about: How they create space for one another to follow their interests during an interview The logistics of co-hosting (ever worry about talking over your co-host? Kira and Rob have tips for you!) How they decide which guests to bring onto The Copywriter Club How they've kept their podcast fresh over the years Why they love working together -- even as they sometimes compete for clients! Their advice for podcasters looking to stand out in a competitive market Their go-to questions for sparking great conversation Please check out The Copywriter Club podcast! You can also find Rob and Kira at: Brandstory (Rob's site) KiraHug.com The Copywriter Club
S1 E4 · Tue, September 01, 2020
EP02: Finding Your Flow with a Co-Host with The Copywriter Club's Rob Marsh and Kira Hug
Have you ever considered bringing on a co-host for your podcast? Someone to riff off of and share the responsibility for producing content or to fill in the gaps when you blank out during an interview? Kira Hug and Rob Marsh have been co-hosting The Copywriter Club together since 2016, and they joined Podcast Ally to share how they got into a groove with their podcast and co-hosting abilities. Kira and Rob talk about: How they create space for one another to follow their interests during an interview The logistics of co-hosting (ever worry about talking over your co-host? Kira and Rob have tips for you!) How they decide which guests to bring onto The Copywriter Club How they've kept their podcast fresh over the years Why they love working together -- even as they sometimes compete for clients! Their advice for podcasters looking to stand out in a competitive market Their go-to questions for sparking great conversation Please check out The Copywriter Club podcast! You can also find Rob and Kira at: Brandstory (Rob's site) KiraHug.com The Copywriter Club
S1 E3 · Tue, September 01, 2020
How to Pitch: Explore Your Enthusiasm
Explore Your Enthusiasm is a podcast that explores what it takes to craft a sustainable, profitable, FUN business, while staying enthusiastic and motivated. While Tara Swiger rarely brings guests onto the show, there are still some opportunities to be featured. Tune into this minisode with Tara Swiger to learn how to submit your book for a review! And don’t forget to listen to the Explore Your Enthusiasm podcast before you pitch Tara.
Tue, September 01, 2020
How to Pitch: Explore Your Enthusiasm
Explore Your Enthusiasm is a podcast that explores what it takes to craft a sustainable, profitable, FUN business, while staying enthusiastic and motivated. While Tara Swiger rarely brings guests onto the show, there are still some opportunities to be featured. Tune into this minisode with Tara Swiger to learn how to submit your book for a review! And don’t forget to listen to the Explore Your Enthusiasm podcast before you pitch Tara.
S1 E2 · Tue, September 01, 2020
EP01: Keeping the Enthusiasm Alive for 300 Episodes with Tara Swiger
Tara Swiger is the host of the Explore Your Enthusiasm podcast—a show she’s hosted since 2014. Explore Your Enthusiasm recently celebrated its 300th episode, and I couldn’t think of a better candidate for our first guest than someone who not only has put out so much content — but the majority of those episodes have also been solo! I brought Tara onto Podcast Ally to pick her brain about how she keeps the show going. In addition to the podcast, Tara is an author, a foster mom, and the founder of a program of business basics for nerdy makers called The Starship , so you know that making it easy was one of her priorities in producing her own show. In her interview, Tara shares: Why Tara became interested in the podcast platform Which is easier to produce — solo or interview episodes How she comes up with content ideas Exactly how she puts her episodes together How she keeps going even when it feels really hard Tara’s tips for podcasters who are new to creating content or figuring out their audience Please check out the Explore Your Enthusiasm podcast! If you’re a creative or maker, I also recommend you join her Free Facebook group called Confident and Profitable Handmade Biz. You can find that at facebook.com/groups/taraswiger .
Tue, September 01, 2020
EP01: Keeping the Enthusiasm Alive for 300 Episodes with Tara Swiger
Tara Swiger is the host of the Explore Your Enthusiasm podcast—a show she’s hosted since 2014. Explore Your Enthusiasm recently celebrated its 300th episode, and I couldn’t think of a better candidate for our first guest than someone who not only has put out so much content — but the majority of those episodes have also been solo! I brought Tara onto Podcast Ally to pick her brain about how she keeps the show going. In addition to the podcast, Tara is an author, a foster mom, and the founder of a program of business basics for nerdy makers called The Starship , so you know that making it easy was one of her priorities in producing her own show. In her interview, Tara shares: Why Tara became interested in the podcast platform Which is easier to produce — solo or interview episodes How she comes up with content ideas Exactly how she puts her episodes together How she keeps going even when it feels really hard Tara’s tips for podcasters who are new to creating content or figuring out their audience Please check out the Explore Your Enthusiasm podcast! If you’re a creative or maker, I also recommend you join her Free Facebook group called Confident and Profitable Handmade Biz. You can find that at facebook.com/groups/taraswiger .
S1 E1 · Sun, August 16, 2020
Welcome To Podcast Ally
They say it's better not to see how the sausage is made ... but when it comes to podcasting, Brigitte Lyons heartily disagrees. The Podcast Ally podcast goes behind the curtain with your favorite podcasters, and uncovers how they found their voice, develop their best content, and built their masterful interview skills to create the shows you love most. Podcast Ally is a show by and for podcasters and the listeners that love them. Podcasting expert Brigitte Lyons interviews popular podcasters and explores the challenges and roadblocks they had to face as they grew along with their fans. Join Brigitte as she covers topics including the implications of a podcast name, how to show up for conversations that push the boundaries of your comfort zone, and what one high-ranking podcaster went through when she separated her podcast from a powerful brand sponsor.
Trailer · Sun, August 16, 2020
Welcome To Podcast Ally
They say it's better not to see how the sausage is made ... but when it comes to podcasting, Brigitte Lyons heartily disagrees. The Podcast Ally podcast goes behind the curtain with your favorite podcasters, and uncovers how they found their voice, develop their best content, and built their masterful interview skills to create the shows you love most. Podcast Ally is a show by and for podcasters and the listeners that love them. Podcasting expert Brigitte Lyons interviews popular podcasters and explores the challenges and roadblocks they had to face as they grew along with their fans. Join Brigitte as she covers topics including the implications of a podcast name, how to show up for conversations that push the boundaries of your comfort zone, and what one high-ranking podcaster went through when she separated her podcast from a powerful brand sponsor.
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