Most people are familiar with lemonade stands. Maybe you ran one as a child or maybe you have recently purchased from a kid's lemonade stand. I wanted to take this time to think about your business - whether you have started yours or are currently running one now - and get back to the basics of what your business should truly be doing.

You get to hear my story about my lemonade stand I ran as a child and how it can help you run your business from the perspective of the basics. Let's stop all the insanity of having this perfectly tricked-out business with every bell and whistle, and pause for a moment to reflect and make sure we are doing the essentials right!

Check these 7 essential things your business should be doing - make sure you have clearly established. http://www.kimberlybrock.com/epsiode4

And yes, this is a lesson from your basic business model: a lemonade stand.

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